BCB 2024 - Marketing packages

MARKETING PACKAGES

BARCONVENT.COM

EXHIBITION CENTRE BERLIN

INTERNATIONAL BAR AND BEVERAGE TRADE SHOW

14 – 16 OCTOBER 24

EXHIBITOR PROFILE

mandatory included

The exhibitor directories are the primary source of information for visitors and interested parties at the trade show. Generate more attention with an attractive exhibitor profile as a basic component of your marketing package, thereby creating more visibility on the trade show website, better search engine findability, and increased impact of your trade show presence. You can fill your exhibitor profile with important information, trade fair news, etc. and thereby convince potential customers of your company.

ONLINE EXHIBITOR PROFILE

2

BRONZE

mandatory included

ATTENTION? STRONG. THE BRONZE PACKAGE.

€ 115.00*

By participating at the trade show, you place your brand, your innovations and your products into the spotlight of the industry – the Bronze Package ensures that you attract the necessary attention from your potential new customers.

When visitors prepare their visit to the trade show, they do so with the help of the exhibitor list. This means that as an exhibitor you should be seen here! The Bronze Package ensures just that: The important decisionmakers and buyers will discover your logo, your innovations, your contact data and your stand number during their research – both online and offline.

FEATURES ONLINE

PRINT SHOW GUIDE

EXHIBITOR PROFILE

EXHIBITOR PROFILE

– – – – – –

– – – –

Cover image Company name Logo Stand number Company description and product categories Social media links

Company name Country Stand number Website

EXHIBITOR LIST – Company name, logo & stand number – Product categories – Company description

Exhibitor profile in the Show Guide

EXHIBITOR HUB FEATURE – Exhibitor Dashboard Basic More details on page 8

Listing in the online exhibitor list

* The prices are net plus the statutory value added tax. 3

SILVER A WORTHWHILE INVESTMENT. THE SILVER PACKAGE.

€ 899,00*

A wise investment – no question about it: With the Silver Package you will attract even more attention from potential customers. How does it work? Remarkably simple: Double visibility.

The calculation is quite simple: Double the size = double the visibility. With the Silver Package, your profile will appear twice as large in the online exhibitor list – so you and your services will almost automatically attract the visitors’ attention during their preparations for the trade show.

Directly in view.

In the Print Show Guide‘s hall plan, your stand space is visually highlighted in an eye-catching way, including your logo. This puts your company in the focus of visitors - a pretty sensible investment.

„Premium“ label in the online exhibitor list

10 1A 12

1A05 1A09

1A

HALL 1

1A

08

1A

06

1A 03

1B11 1B10

1A14

1A11 1A17

1A16 Networking Brew Berlin

lers GmbH,

1A28 1A26

HALL 3

1B16

in,

1A44 1A42 1A40 1A53 1A51

1A46 1A52 1A50 1A48

1A39 1A41 1A45 1A43 1A49

HALL 7

1B62 1B58

Coppa Cocktails, 17A38

HALL 1

1A35 1A37

1B40 1B44 1B46 1B48

Black Forest Distil 18D09

Château Saint-Aub 11.2A30

1A32 1A30 1A38 1A36 1A34

5 1B2 3 1B21 1B18

1A21

1A19 1A23

1A31 1A33

1B27 1B2

1B20

1A25

1B22

1A29 1A27

1B24

1B35 1B33 1B31 1B29

1B26 1B28

1B41 1B39 1B37

1B30 1B34

1B47 1B45 1B43 1B53 1B51 1B49 1B57 1B55 1B63 1B61 1B59 1B65

1B71 1B69 1B67

BREW BERL IN

FOOD AREA

ICE STAT ION

1A15

1B19

1B06

1B17

1B02

1B15

1B13

HAL L 1 REST ROOM S

COFF EE AREA

STAT ION

WATE R STAT ION

GLAS S RETU RN

1A

1B09

01

1B07

FOO

1B05

D

1B03

FO

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VIADUCT

ALL AREA S FREE WI-FI IN ITIUS 2019 VISIT ORS: MAUR PASS WORD FOR

Logo and colour highlighting of the stand in the hall plan

Logo in the exhibitor list

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SILVER € 899,00*

BRONZE FEATURES ONLINE

PRINT SHOW GUIDE

EXHIBITOR PROFILE

EXHIBITOR PROFILE

– – – – – –

– – – –

Cover image Company name Logo Stand number Company description and product categories Social media links

Company name Country Stand number Website

EXHIBITOR LIST – Company name, logo & stand number – Product categories – Company description

EXHIBITOR HUB FEATURE – Exhibitor Dashboard Basic More details on page 8

ADDITIONAL SILVER FEATURES ONLINE

PRINT SHOW GUIDE

EXHIBITOR LIST

EXHIBITOR PROFILE

Brand listings „Why visit our stand“ – description Display of product images Link to website Contact information telephone and e-mail Positioning in the exhibitor list with „Premium“ label

Logo and highlighting in the hall plan Logo in the exhibitor list

* The prices are net plus the statutory value added tax. 5

GOLD

Exclusive for max. 8 exhibitors

€ 2.399,00*

MORE? THE GOLD PACKAGE.

For everyone who wants everything: The Gold Package comes with maxium visibility through exclusive advertising space. Result: Every visitor will notice you in the trade show media – and even more so at your stand at the trade show.

Always in the spotlight.

Online, the Gold Package offers two amazing features: On the one hand, your company is present on the homepage of the trade fair website in the „Featured Exhibitors“ carousel. And secondly, you become the sponsor of an entire product category – so every visitor who is interested in this category will see you!

Twice as effective.

Print is effective – and twice as effective in the trade show guide: Visitors use it both for preparation and for orientation at the trade show itself. Your full-page advertisement is guaranteed to arouse a lot of attention and attract numerous additional trade visitors to your stand.

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Sponsor of an entire product category

S A LVAT O R E

CALABRESE

As one of the w bartenders, Salv a fondly known as is a multi awar d-w powerhouse. He tra as a consultan t to hospitality indu stry after judge for worldwide com petition President of the United Kingdom Barte His best-selling books and barw are pro plify the quality, talent and expe rience the industry.

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Advertisement in the Show Guide

„Featured Exhibitors“ carousel

6

GOLD

Exclusive for max. 8 exhibitors

€ 2.399,00*

SILVER FEATURES ONLINE

PRINT SHOW GUIDE

EXHIBITOR PROFILE

EXHIBITOR PROFILE

– – – – – –

Cover image Company name Logo Stand number Company description and product categories Social media links

EXHIBITOR LIST – – – – – – – – –

– – – – – –

Company name Country Stand number Website Logo and highlighting in the hall plan Logo in the exhibitor list

Company name, logo & stand number Product categories Company description Brand listings „Why visit our stand“ – description Display of product images Link to website Contact information telephone and e-mail Positioning in the exhibitor list with „Premium“ label

EXHIBITOR HUB FEATURE – Exhibitor Dashboard Basic More details on page 8

ADDITIONAL GOLD FEATURES ONLINE Feature sponsoring of a product category incl. „Premium“ label and positioning at the beginning of the exhibitor list Feature in the website carousel Usage of the profile analysis tool Exhibitor Dashboard Pro. More details on page 8

PRINT SHOW GUIDE 1 x 1/1 page advertisement 4c in the Show Guide

* The prices are net plus the statutory value added tax. 7

EXHIBITOR DASHBOARD INSIGHTS THAT PUT YOU AHEAD Within the marketing packages BRONZE and SILVER you will discover our Exhibitor Dashboard Basic and gain insights into your digital performance on the show website.

With the marketing package GOLD you will get an upgrade to Dashboard Pro. With the upgrade, you will gain access to valuable numbers about your competitors and potential customers. Compare your company‘s show performance with the average and the absolute top performers within the exhibitor community.

Use the customized insights to put your company and products to the top.

Exhibitor Dashboard Basic

Exhibitor Dashboard Pro

Already included in your stand package

Included in your marketing package GOLD

FEATURES

FEATURES

– Statistics on your performance on the show website

– Statistics on your performance on the show website – Comparison with other exhibitors – Suggestions to increase your performance – Competition key figures – Information about potential customers

ALL BENEFITS AT A GLANCE

Monitor market

Get an idea of how many competitors have similar product offerings.

Identify potential

We‘ll give you pointers on what you can do to boost your digital performance on the show website.

Analyze competition See where you rank compared to your direct competitors.

Qualify customers

Get valuable information about potential customers and their interests.

CURIOUS? CONTACT US! E-MAIL: SERVICE.BCB@RXGLOBAL.COM

8

EMPERIA INCLUDED IN YOUR SHOW PACKAGE**

CAPTURING LEADS MADE SIMPLE Benefit from Emperia: Our lead management app for highly efficient and simple collection, management and follow-up of your show contacts. Turn your team‘s smartphones into a lead management tool: Simply scan, edit and manage business contacts – online, offline and all in one app.

**Booth size up to 19 sqm: à 136.00 €* Booth size 20 up to 35 sqm: à 289.00 €* Booth size >35 sqm: à 479.00 €*

ALL BENEFITS AT A GLANCE Simple and lightweight: Emperia is a compact app that doesn‘t weigh down your device and is intuitive to use.

No internet connection? No problem! All scans are saved on your device and can be synchronised later.

Download your leads whenever you want, during or after the event.

Share your contact details and up to 3 documents with visitors you scan.

Multiple users: Your team can log in across multiple devices. Without any additional costs.

Add information and a rating to each lead. This allows for effective and personalised follow-up.

YOUR ACCESS CODE Your access code will be sent by email to you shortly before the show.

Please share the access code and this information about Emperia with all users who will be using Emperia for your company at the show. Please note that the access code will be sent automatically to the stated main contact for your company.

HOW IT WORKS

Install Download the app onto your device.

Register Register with your name and access code provided.

Scan Onsite Scan visitor badges and collect leads.

Download Export all your leads as an easy to use .CSV or .XLS file.

DON’T HESITATE TO CONTACT US E-MAIL: SERVICE.BCB@RXGLOBAL.COM

* The prices are net plus the statutory value added tax. 9

FOR A PERSONAL CONSULTATION WE ARE AT YOUR DISPOSAL:

MICHAELA GIESSELMANN +49 211 55628-553 MICHAELA.GIESSELMANN@RXGLOBAL.COM

KYRA THOMAS +49 211 55628-557 KYRA.THOMAS@RXGLOBAL.COM

Bar Convent Berlin – RX Deutschland GmbH • Johannstraße 1, 40476 Düsseldorf • T: +49 211 90191- 197 • barconvent.com 10