SPONSORSHIP OPPORTUNITIES
RED SOX FOUNDATION
Home Base Home Base, a Red Sox Foundation and Massachusetts General Hospital Program, is dedicated to healing the invisible wounds for Veterans of all eras, Service Members, Military Families and Families of the Fallen through worldclass clinical care, wellness, education and research. As a National Center of Excellence, Home Base operates the largest private-sector clinic in the nation devoted to healing invisible wounds such as post-traumatic stress disorder, traumatic brain injury, anxiety, depression, cooccurring substance use disorder, military sexual trauma and family relationship challenges. Since inception, Home Base has served more than 25,000 Veterans and Family members with care and support, provided over 80,000 on-line and inperson training sessions to clinicians, educators, first responders and community members nationally, and remains at the forefront of discovering new treatments -- ensuring a brighter future for the 21st century warrior and military family. To learn more about Home Base, please visit www.homebase.org.
RUN TO Home Base The Run to Home Base presented by Raytheon Technologies is Home Base's most critical, annual fundraising event taking place every year. It is a primary source of funding for the clinical care and support for our Veterans and their families. This unique fundraising 9K run or 5K run/walk through Boston, ends with the unforgettable experience of crossing "home base" at historic Fenway Park. Since 2009, the Run to Home Base has raised over $24M for Home Base. The 2021 Run to Home Base will be be in-person at Fenway, with the option to participate virtually, on Saturday, September 25th.
event DETAILS Date/Time: Saturday, September 25, 2021 7AM Opening Ceremony | 8AM Race Start Course: Start and finish inside Fenway Participants: Up to 4,000 runners and walkers from across 40+ states and an estimated 10,000 friends and family members who will cheer on participants from the stands inside Fenway. 700+ Veterans and Active Duty, Guard and Reserves Service Members. Fundraising: $25 registration fee includes a t-shirt, hat and bib + Civilian Adults (14+): $500 by 9/6 Military (Veterans, Active Duty, Guard, Reserves): First 100 registrants will have optional fundraising. After first 100, military participants are asked to raise $400 by 9/6 Children (Ages 6-13): $100 by 9/6 All-Stars (Additional Fundraising Incentives): $2,500 by 9/6 On-Site Activations: Military appreciation area creating care packages for military and families; Fan Experience Zone with World Series trophies, Red Sox Legends, Wally and other family-fun activities.*
*Details still being finalized and subject to change
VIRTUAL COMPONENT Date: Saturday, September 25, 2021 Virtual Event: Run or walk from any location - your own race, at your own pace! Participants: In 2020, the Run to Home Base was a virtual event. Over 2,010 participated from 40 states, including 522 Veterans and Service Members and 388 Military Spouses and Family Members. With the success of 2020's virtual event, we will be keeping a virtual registration option. Fundraising: $25 registration fee includes shipping of race t-shirt, hat and bib + Civilian Adults (14+): $250 fundraising minimum by 9/6 Military (Veterans, Active Duty, Guard, Reserves): First 100 registrants will have optional fundraising. After first 100, military participants are asked to raise $100 by 9/6 Children (Ages 6-13): $25 fundraising minimum by 9/6 Virtual Activations: NESN will produce a Run segment, airing before the 9/25 Red Sox vs. Yankees game, featuring participants & sponsors.*
*Details still being finalized and subject to change
2020 RACE PARTICIPANTS
MEDIA COVERAGE NESN: Over 600 ad units and numerous in-game interviews and post-Run news stories; NESN personality Tom Caron runs in the event and serves as emcee. Other TV: Coverage on major networks (WHDH, WCVB, FOX25, WGBH, NECN, WGBY), Interviews with Executive Director General Hammond across all Boston news outlets. WCVB News Center 5 news anchor serves as co-emcee. Radio: Interviews with Executive Director Gen. Hammond on over 16 stations in New England. Print/Online: Articles in over 12 major regional publications, including several in The Boston Globe; articles posted on a large variety of websites. $50,000 worth of print advertising in The Boston Globe. Individual runner stories placed in regional news publications National: MLB Network; Military trade media outlets Social Media/Email: Home Base, Mass General and Red Sox Foundation assets fully utilized; regional bloggers; 40+ web calendar listings; significant internal outreach within and to Mass General and Red Sox Nation lists; tens of thousands of emails to a variety of runner, military lists and business lists. @homebaseprogram | @redsoxfoundation | @massgeneral Donors: 2,600+ participants communicating to 17,000+ individual donors supporting their fundraising efforts. Other: Various out-of-home advertisements, including Boston Duck Boat ads/signs; online banner ads; in-theater and exercise club ads; thousands of flyers distributed to a variety of locations and at Home Base outreach events.
$50,000 GRAND SLAM SPONSOR Media Exposure: Logo on runtohomebase.org home page Full page ad in the Run digital program book Check presentation on NESN Broadcast* Sponsor logo mention on NESN Broadcast* Logo featured on 4,000 Run to Home Base t-shirts Dedicated sponsor mention in one email to participants Social media shout out on Facebook event page, Home Base Instagram story and Twitter Logo/Company description on RTHB website Logo in footer of all RTHB participant emails Opportunity to share physical or virtual giveaways In-Person Activation: 15 complimentary race entries 10 signs with logo throughout race course 10 x 20 expo booth space on concourse Logo circulated on Jumbotron throughout event
*Pending approval
$25,000 HOME RUN SPONSOR Media Exposure: Logo on runtohomebase.org home page Full page ad in the Run digital program book Sponsor logo mention on NESN Broadcast* Logo featured on 4,000 Run to Home Base t-shirts Social media shout out on Facebook event page, Home Base Instagram story and Twitter Logo/Company description on RTHB website Logo in footer of all RTHB participant emails Opportunity to share physical or virtual giveaways to participants In-Person Activation: 8 complimentary race entries 5 signs with logo throughout race course 10 x 10 expo booth space on concourse Logo circulated on Jumbotron throughout event
*Pending approval
$10,000 GOLD GLOVE SPONSOR Media Exposure: Logo on runtohomebase.org home page Full page ad in the Run digital program book Logo featured on 4,000 Run to Home Base t-shirts Logo/Company description on RTHB website Logo in footer of all RTHB participant emails In-Person Activation: 4 complimentary race entries 3 signs with logo throughout race course Logo circulated on Jumbotron throughout event
$7,500 water stop sponsor *Only 4 water stops available Media Exposure: Logo/Company description on runtohomebase.org Half page ad in the Run digital program book Logo in footer of all RTHB participant emails In-Person Activation: Water stop table on race course, staffed by sponsor volunteers (optional) Company-branded table drape at water stop (supplied by sponsor) 2 complimentary race entries 2 signs with logo throughout race course Logo circulated on Jumbotron throughout event
$5,000 CY YOUNG SPONSOR Media Exposure: Logo on runtohomebase.org home page Half page ad in the Run digital program book Logo/Company description on RTHB website Logo in footer of all RTHB participant emails Two (2) complimentary Run to Home Base entries In-Person Activation: 2 complimentary race entries 2 signs with logo throughout race course Logo circulated on Jumbotron throughout event
$3,000 EXPO BOOTH SPONSOR Media Exposure: Company mention in digital program book In-Person Activation: 10 x 10 expo booth space on concourse 1 complimentary race entry 1 sign with logo throughout race course
CORPORATE TEAMS Creating a Team for the Run to Home Base is a great opportunity to build team spirit, camaraderie and corporate wellness, all while supporting an amazing cause. The 2021 Run to Home Base has both an in-person event option plus a virtual event option, so employees from all across the globe can participate! Select a "Team Captain" to register and create a Team page. We can help create a flyer with instructions for employees to register and join your company's team. You can create fundraising incentives throughout your office(s) and reward employees for stepping up to the plate. Fundraising for In-Person Event: $25 registration fee includes t-shirt, hat and bib + Civilian Adults (14+): $500 fundraising minimum by 9/6 Military (Veterans, Active Duty, Guard, Reserves): Discounted $400 minimum by 9/6 (first 100 free - SOLD OUT) Children (Ages 6-13): $100 fundraising minimum by 9/6 All-Stars (additional fundraising incentives): $2,500 by 9/6
Companies are able to subsidize a portion or the full cost of employees' registration fees and fundraising minimums. Customized sponsorship package available.
Corporate Teams will be listed on the Run to Home Base website and in the digital program book.
sponsor military participants You have the opportunity to cover the registration fee and fundraising minimum for our military heroes Veterans, Active Duty, Guard and Reserve Service Members, Families of the Fallen and spouses of deployed Service Members. These packages will allow Home Base to offer comp bibs on a first come-first serve basis for those who may struggle to meet the fundraising requirement: $5,000 covers the cost of 12 military participants $10,000 covers the cost of 25 military participants Media exposure and in-person activation assets are not included with underwriting the cost for military participants. In order to receive assets, you must pick from a sponsorship package. You may choose to donate your complimentary bibs from a sponsorship package to military participants. Donor will be recognized as a military/military family sponsor in the Run to Home Base program book.
CONTACT INFO Steve Monaco Senior Director, Signature Programs and Development Communications
617.643.0457 smonaco@partners.org Home Base 125 Nashua Street Boston, MA 02114
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