RedSeven Marketing Magazine Issue #011 Q3/4 2019

RedSeven Marketing Magazine Issue #011

Gala May Ball Hear about the Mad Hatter themed May Ball we hosted at The Imperial War Museum in Manchester.

09 Building a Brand and Branching Out How do you establish a sense of identity whilst also remaining part of the bigger picture. We catch up with James to find out.

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The Promotions Company

#011

We catch up with Phil Reid to discuss his return to the world of direct sales and to congratulate him on opening an office of his own

Build your Brand!

37

The Power of Human Connection We catch up with Nina of RedSeven to discuss growth and development of our people

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CATEGORY OUR CONTRIBUTORS

Our contributors Francis Colam Chief Editor

Fran is Chief Operations Officer for Mantra Marketing working with people and companies to help the business become more efficient and profitable.

Alex Rae

Art Director / Designer Alex is the Managing Director of Bristol based film production company Falcon Productions.

Rose Lucas Editor / Author

Rose studied at the University of Bristol where she obtained a BA in English Literature, before moving to London to study at Identity School of Acting and continue her work as a writer/ editor.

Nic Kane Photographer

Nic is a Bristol-based photographer specialising in the commercial, events and fitness sectors.

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CATEGORY INDEX

In this issue Welcome 003 Owners Meeting Edinburgh

005

Gala May Ball

009

Bristol on the Move

023

Building a Brand and Branching Out

025

Phil Reid and The Promotions Company

029

Face-to-Face Marketing

033

Charlotte Vass and Synergy Marketing

041

Big Things in the Big Smoke

045

The Lottery Campaign w/ RedSeven

049

Summer Events & Festivals

057

Books and Podcasts

063

Photo Album

065

Trips

077

Office List

081

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CATEGORY EDITOR'S LET TER

Welcome

TO ISSUE #011 SUMMER EDITION!

‘The atmosphere is what’s struck me the most since starting my internship; the team are always so helpful, kind and positive. They’re passionate, they meet every opportunity with gusto, learning wherever and whenever they can, and you can tell that they genuinely enjoy what they do. You can’t help but feel motivated here!’ - Yohann Lloy (intern March 2019) -

Hello and a very warm welcome to the Summer

potential and more. The Entrepreneur Academy is

edition our Magazine. After a mercurial effort

going strong and we have just had our quarterly

towards a summer climate, hopefully things are

meeting at Hotel Du Vin in Birmingham welcoming

hotting up as we move into July and start to get

speakers from Poland. We have seen some rapid

excited about a season of socialising, sunshine and

progression amongst members of our team this

sales.

year. Congratulations to Charlotte Vass on opening Synergy Marketing over in Cheltenham in April, and

This quarter we are all about building a brand. As

to Phil Reid who, after a few years out, has returned

we continue to open offices across the UK, it’s the

to the industry with fire in his belly, opening up The

perfect opportunity to reconsider what we stand

Promotions Company in Bristol. We’ve also had

for as a company, the qualities we want to cultivate

some fantastic interns working with us this quarter.

as a brand, and the core values that make up the

Pamela - from Italy and Dani from Spain - have been

heart of the business. Building a brand is more

a wonderful addition to the team, helping with our

than just a catchy tagline and flashy business

social media and ensuring that we’re on brand

cards, it’s about establishing a set of core values, a

across all of our online platforms. We love welcoming

personality that will stand out from the crowd and

interns into the Mantra fold; they are the future of

building a reputation based on a fantastic quality of

the company, so it’s important to provide graduates

work.

with an opportunity to learn the ropes ahead of entering the industry. We are open to people from

Mantra is a collective. Because we now have

all fields, and try to go into the recruitment process

so many different offices working alongside us,

with as open a mind as possible. We understand

ensuring that we have a strong sense of brand

that the best Entrepreneurs may not always be

consistency is really important. In order for us to

those who tick all the boxes on paper. Likewise, as

maintain a strong set of values and a cohesive

a business, we have been adapting our processes

reputation as we expand, we have been focussing

to suit the needs of new recruits; we are excited to

on helping each office to establish themselves

grow and change as the industry progresses, to be

across a variety of platforms. We have been

one step ahead of the game.

making an effort to promote the visions of each

2019 Five countries - fifty cities five years

office, encouraging them to upscale their social

We have been forecasting further ahead than usual

media and generally adapting all business models

in terms of our business model; for instance, if we

to the current generation of Entrepreneurs. It’s

know we’re going to be opening up in a new city, we

about being concise, punchy and contemporary,

are already scouting the best of the best in that

listening to what our clients want and responding

area to join us on that team. Most of the people we

accordingly.

are hiring are what we call passive job seekers, so they're already working but keeping an eye out for

We have been continuing to recruit lots of fantastic

other work. We are the ones to turn their heads, to

new people, so a warm welcome to Shelley in

ignite a desire for change amongst those people.

Glasgow and Sherrie in Barnstaple and Ayesha

We are proactive, on top of the game and ready to

in London. As the business grows, we have been

see what the summer holds.

ensuring that every new recruit is given the appropriate guidance and training to achieve their

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CATEGORY EDITOR'S LET TER

004

CALTON HILL Edinburgh

OWNERS MEETING EDINBURGH

O

ur

Owner’s

Meeting

plenty of time to eat, drink and socialize.

this

Then we have Sri Lanka in November! We’re

year was held

really excited about this one and will be

in

Edinburgh.

taking the best of the best with us to stay

welcomed

at the gorgeous Meda Gedara. We have five

We

speakers

from

days in this exquisite resort, a utopia in the

America

who

heart of Sri Lanka. It is home to a michelin

advice

star chef, cinema, private beach, jacuzzis and

on recruitment, focusing on attention to detail

more…. It truly is the pinnacle of luxury! This

throughout this process. To attract the best

trip is going to be all about unwinding. There

talent, you need to be the best business, so

will be no meetings, just time to relax, soak

that’s exactly what we are aiming for in this

up the sun and walk barefoot along the white

next phase of expansion. The last quarter

sandy beaches.

shared

was all about recruitment, and now we are focusing on developing our new recruits

Here’s to finding the perfect balance of work

and enabling them to start building teams

and play, formal and informal, and giving our

of their own. So why should you work for us?

team members a chance to connect beyond

Why join our team? Well, we can offer you

the office environment.

an environment in which you will thrive. We will nurture you, expand your skill-set and inspire you, whilst simultaneously offering you space to make your own decisions, to exercise a sense of agency and become an Entrepreneur in your own right. We are a solid

' We feel it’s important to be able to

community here, and we provide our team

have conversations outside of the

with an opportunity to work hard and hit their goals, but also a chance to relax, socialize and travel the world.

office environment, to nurture social dynamics away from home and reward our team for hitting their targets ’

‘To attract the best talent, you need to be the best business, so that’s exactly what we are aiming for in this next phase of expansion’.

We have two really exciting trips coming up Ibiza and Sri Lanka! First up is Ibiza and this will be an opportunity for rest and relaxation, as well as some time for networking in a new context. We feel it’s important to be able to have conversations outside of the office environment, to nurture social dynamics away from home and reward our team for hitting their targets. There will be a oneday meeting where we will be welcoming international speakers to the Island, and

006

007

SRI LANKA Meda Gedara

We'll be taking the best of the best with us to stay at the gorgeous Meda Gedara. We have five days in this exquisite resort, a utopia in the heart of Sri Lanka.

008

CATEGORY EVENTS & AWARDS

GALA MAY BALL

and Awards Ceremony 'It was a wonderful chance to recognise some of the amazing talent we have working with us at Mantra and to raise a glass to all that have been a part of this success'

W

e

recently

walkabout entertainment. ‘We had a little archway

hosted a May

providing the route into the main event where we

Ball up at the

held a proper awards ceremony. Congratulations to

Imperial

War

Matt Nicholson for Excellence in Ownership, Matt &

in

Rob Cotterell for PowerHouse Award in Swindon,

M a n c h e s t e r.

Nina Collis for winning Administrator of the Year,

It was organ-

Kim and Kevin Nash who shared Recruiter of the

ised

our

Year and Chloe Worth and Gemma Newbury for Ex-

very own Fran

cellence in Events Coordination. It was a wonderful

Colam and was essentially the Oscars of the Indus-

chance to recognise some of the amazing talent

try received to huge acclaim! A fantastic evening

we have working with us at Mantra and to raise a

was had by all, and the event provided a much de-

glass to all that have been a part of this success. A

served opportunity to celebrate industry success

huge well done to all those who won Entrepreneur

stories across the board.

Academy Awards and to the Sales and Leadership

Museum

by

TRENDS 2019

Winners. After the ceremony, we indulged in a deli-

009

The theme was Alice in Wonderland, and Fran

cious dinner before dancing the night away to Mojo

‘wanted to take them on an adventure that they

Flux. A special mention must also go to DJ Hebbs

weren’t expecting’. The aesthetic was in keeping

who took to the decks! The celebrations continued

with the traditional tale, with oversized furniture,

and we even gave away a car to one lucky winner -

‘drink me’ bottles and even a Mad Hatter providing

a fantastic night all round!

The aesthetic was in keeping with the traditional tale, with oversized furniture, ‘drink me’ bottles and even a Mad Hatter providing walkabout entertainmen

CATEGORY EVENTS & AWARDS

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CATEGORY EVENTS & AWARDS

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CATEGORY EVENTS & AWARDS

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CATEGORY EVENTS & AWARDS

016

CATEGORY EVENTS & AWARDS

017

CATEGORY EVENTS & AWARDS

018

CATEGORY EVENTS & AWARDS

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CATEGORY EVENTS & AWARDS

020

CATEGORY EVENTS & AWARDS

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CATEGORY EVENTS & AWARDS

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CATEGORY DEVELOPMENT

Team Bristol on the Move A fresh start on Clare Street

'Baldwin street was where it all began, the birthplace of our team, so to move on from that physical location marks a big shift; an opportunity to reflect on just how far we’ve come.'

T

hings are changing here! After

physically in a fresh, bright, inspiring space. In terms of

15 years of operating from the

ergonomic efficiency, studies have shown that lighting

office on Baldwin street, we

in particular can make a huge difference in terms of the

have recently made the move

quality of work we produce in that space. We take in 85%

to bigger and brighter things…

of our information through sight, so it is essential to get

literally a bigger and brighter

this right when planning how to setup the office. Our new

space to work from! It’s the end

office has lots of natural light, two offices at the back with

of an era. Baldwin street was

a glass partition in between which helps to create an

where it all began, the birthplace of Mantra Marketing, so

open, airy environment and a sense of cohesion across

to move on from that physical location marks a big shift;

the teams. Downstairs is where the admin sector is based

an opportunity to reflect on just how far we’ve come and

so they are right there ready to welcome in new recruits,

also a chance to see where we’re heading as a Business.

and engage with public. Upstairs, we have four meeting

It’s really exciting. The building itself is on Clare street,

rooms, so we can essentially be using all four of those at

so slap bang in the centre of the city. There’s lots going

once to maximise our productivity. These offices are very

on in the centre of Bristol, and it feels good to be in the

well soundproofed and we use one of them as a training/

thick of it all, surrounded by the hustle and bustle of

coaching space, so it’s important to be able to make as

other people, bars, restaurants - there’s a real feeling of

much noise as we need to!

dynamism which helps to establish an atmosphere and a buzz amongst the offices.

We are really excited about the new office, and the move marks the beginning of a new phase of development for

Location and aesthetic makes a huge difference when it comes to the workplace. We all work better when we are

023

us all.

CATEGORY DEVELOPMENT

024

Building a Brand and

H

Branching Out ow do you establish a sense of

Have you noticed your role changing as a result of com-

identity whilst also remaining

pany expansion?

part of the bigger picture? I caught up with James to look

The only way that we can grow the business is to share

at what it means to be part of

our process with those people who are going to then go on

a team, whilst maintaining a

to open offices of their own. I’ve stopped opening offices

sense of the individual within

myself, so my role has definitely changed and is now much

that. That’s what is automatically going to make you stand

more about coaching and training. It’s a really exciting place

out from the crowd; you are your brand, so own it! It’s about

to be; to watch those people you took on months ago, years

being true to yourself, being authentic in your work and

ago even, and see how quickly they have progressed under

keeping inspired. Once you focus on finding that authenticity

a business model that you have created is fantastic. Being

in your work, people will remember you.

in a position where I am able to share these skills is such a privilege.

The focus this quarter seems to be all about building a brand. You are still recruiting, but with a keen eye on de-

What would you say is the most important thing to con-

veloping those people you already have, is that right?

sider when developing a company?

Fran and I started off with one office, and then opened

It’s important to honour the individual amongst the company

another and another…and so on and so forth. Our growth

as a whole. We understand that each Entrepreneur is

has been phenomenal, so right now we are doing two things;

different, that they will have different things to offer, so it’s

first of all, we are trying to maintain a strong brand identity

about guiding them in finding their own identity. Yes, the

as Mantra, whilst simultaneously teaching others to build a

format is something to be emulated, but we aren’t interested

brand in their own right. As Mantra continues to grow, we are

in simply creating clones of the perfect Entrepreneur. We

ensuring that each individual office is strong in themselves,

celebrate subjectivity, and this can be seen when you take

whilst also feeling connected to the Mantra family as a whole.

a look at branding. The logo, the name, the quotes, the aesthetic; all of this is a direct insight into the brains behind

How are you encouraging this Entrepreneurial develop-

the business, and there should be variety within that!

ment across the Mantra organisation?

And in terms of recruitment, where are you at with this?

We’re encouraging each Owner to create their own identity.

We have a format in place for how to do this, and are

Having your own identity, creating a brand, people wanting to

consequently teaching new owners to follow that business

be a part of that and be proud of their association with you

model in order to achieve the best results. We know how to

means that people perform better, stick around, step up their

run a business and we know the method that works; as we

game and consequently gives them a certain confidence and

expand, it’s about endowing new Owners with the skills and

belief in the business. It’s about making a name for yourself,

knowledge to bring their office up to scratch as quickly as

so that people can recognise it and want to be a part of it.

possible.

025

'You are your brand, so own it! It’s about being true to yourself, being authentic in your work and keeping inspired. Once you focus on finding that authenticity in your work, people will remember you.'

038

027

CATEGORY DEVELOPMENT

'It’s about offering a helping hand, but more importantly, we want to help people find their own identity and discover what they stand for themselves.'

What do you think it is about Mantra that

more agency, more flexibility, more creativity.

means people are able to flourish as indi-

We are making space for that within Mantra.

vidual Entrepreneurs?

We recognise the changing mindset of the millennial generation and are concentrating

I think it’s because they feel they are part

not only on making money, but providing a

of a winning team. They have that support

space in which our team can stretch their

network, but they also have room to grow.

creativity as much as they need to.

It’s about offering a helping hand, but more importantly, we want to help people find their

How are you responding to these changes

own identity and discover what they stand

in the Industry?

for themselves. That’s where a strong sense of passion comes into things. People start to

We’re adapting the way in which we run

view themselves objectively - as a business

our business to suit the next generation

- and with that shift in perspective they can

of recruits. If we want to attract the right

decide how they want to portray themselves

type of people, we need to be sending out

via their social media, their meetings, their

the right message. We can offer our team

team, their values.

members the freedom to make a business in a way of their choosing…whilst still making

Is a strong aesthetic important to you as a

a consistent income! We’re ticking all the

business?

boxes - education, travel, support, socialising, developing skills, learning about yourself,

We realise now how important image is. Other

working with a wide network of organisations,

people’s perception of you is really important.

learning from direct experiences…but are

That’s how you spread the word, how you

ensuring that are meetings are short and

make a name for yourself. Websites, really,

sharp, our communication is concise and our

are a thing of the past, but people still want

social media is on trend.

an insight into the company. People want a quick idea of what we stand for and what

Has the new space contributed to this

we’re about, without having to scroll through

sense of brand identity? Is there a good

an entire website, so we have Instagram,

atmosphere among the offices at the mo-

photos, videos, blogs, this magazine now;

ment?

We have a strong online presence which is definitely

Sharing

Being in the new space has been a breath

information nowadays is as much about the

aesthetically

focussed.

of fresh air, definitely. We’re continuing to run

format as it is the content.

Owner’s Meetings every quarter, sales and recruitment masterclasses, workshops etc.

What else are you doing to ensure that you

so we are constantly developing our team,

are on top of your game? How do you main-

but because were growing so quickly, there

tain standard within the company?

are lots of people doing things for the first time. That can be challenging - especially if

We make sure we are running the best

you’re coaching people to coach people for

meetings, we have the best events, we

the first time - but it’s also a space where

travel… We’ve got a meeting in Miami next

you learn quickly and efficiently. There’s no

January! We’ve got so much lined up, and we

hanging around!

can’t wait to share these experiences - both fun and educational - with our team. The social side of the business is such a huge part of Mantra. I think people nowadays are far less motivated by money. They're less interested in that traditional trajectory of financial gain, and the traditional model of ‘success’. Back in the day, you’d work hard, do your 9-5, you’d graft and you’d slowly move up the ranks; whereas, these days people want

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CATEGORY DEVELOPMENT

Phil Reid

The Promotions Company

‘When measuring your success, it’s

I

caught up with Phil Reid

When measuring your success, it’s important

to chat about his return

to recognise how you have changed as an

to the world of Direct

Entrepreneur. We don’t simply measure our

Sales and to Congratu-

success in terms of hard numbers; there is

late him on opening an

so much more to Entrepreneurship than that

office of his own, Promo-

and a positive attitude and sense of resil-

tions Company.

ience goes a long way.

important to recognise how you have

Moving back into Direct Sales can feel like

Hi Phil! A huge well done on the opening of

changed as an Entrepreneur.’

starting again in one sense, but it’s certainly

Promotions Co. How is it all going so far?

not a regression. That’s the important thing to remember. Although Phil is building a

‘Thank you! It’s been brilliant! My office and

new business from scratch, he is doing so

Black Stag (run by Steph Wiltshire) are based

with a wealth of knowledge, a skill set and

in the new space, so it’s a really exciting time.

sense of ambition that he didn't have before.

We started with a small team, moved into the building in March and currently I have x 15 brand ambassadors and 8 Leaders, so things are going well!

Tell me a bit more about your Entrepreneurial journey so far, and what brought you back into Sales?

I’ve actually been in direct sales since 2005, but took a break in 2013 when I had a child. I had been running businesses in London for about 8 years and I had four offices in the city, but after I became a Dad I took some time out from Direct Sales and moved into Business to Business instead; the hours were easier to cope with and I needed a lifestyle change. I spent the next few years working directly with Appco, helping them with research etc., and then in November of last year, I was on a project and happened to meet up with James from Mantra. I told him I missed working in Direct Sales, he gave me the opportunity to do just that, and by January I was building a team of my own. We opened in April, so it’s been pretty swift! I actually still have one office in London - Regardless Marketing - and Floyd Marriott is the Company Director, so it’s nice to still have a presence in London as well as in Bristol.

Tell me about the team so far - how has recruiting been?

It’s been fantastic! So far we’ve got 15 guys and we’ll do about 80 donors this week. We have Vik Verna who’s about to hit his promotion to Crew Leadership, and then we’ve got Amelia Nisbet from New Zealand who already runs her own online business selling health and beauty products online. She’s currently

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CATEGORY DEVELOPMENT

'The thing I love more than anything is having the opportunity to build something from scratch'.

building a direct sales team, is really close to Crew Leadership and is doing really well. I’m really enjoying this process again after hav-

'You've got to be a people lover in direct sales. That's really important.'

ing a break from the industry.

What do you think changed in you as an Entrepreneur? (Aside from having a baby!)

Look, you’ve got to be a people lover in Direct Sales. That’s really important. You’ve got to love spending time with people, going for drinks with people, socialising, networking, reading people, engaging with new clients etc…even getting frustrated with people and learning from that! It’s all part of the process, so you’ve got to enjoy that side of the work.

I think that back in the day I had lost that love of the social side of the industry; without that you’re running on empty I suppose, so I stepped away.

What made you want to make the move back?

When I was working for Appco, I started to miss the camaraderie that you get in an office environment. When this started happening, I knew that whatever I’d lost was back and that I was ready to invest my energies into starting a new office. I’m loving the social side of things now; I love the environment, the atmosphere, the energy. When you’re collaborating

with

‘business

friends’,

all

working towards the same end goal, it doesn’t feel like work. I don’t see Promotions Company as a recruitment business as such, but more as relationship-based business.

What inspired you to work in this field?

The thing I love more than anything is having the opportunity to build something from scratch. When I went for an interview recently and was asked what my ambitions were, I

'I love the environment, the atmosphere, the energy. When you’re collaborating

answered: ‘I just want to build something of

with ‘business friends’, all working towards the same end goal, it doesn’t feel like

my own’. I don’t necessarily mean something

work.'

physical, it’s about taking something from its genesis, it’s infancy and watching it grow. For me, it’s not about the wealth that it might bring, it’s about the satisfaction of looking back and thinking, ‘Wow, I did that, I created this’, and giving other people an opportunity to thrive.

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CATEGORY DEVELOPMENT

'You’ve got to have a strong administrative team. Yes, it’s about your passion, your ambition, your ability to recruit and expand, but without a strong administrator, you’ll fall apart.'

What do you expect from people that you

expectations. I have to remind myself to stay

recruit? How have you established your

patient. There’s been nothing unexpected in

brand this time around?

terms of the field, team member turnaround, the climate…it’s more a case of measuring

90% of the people we employ have never

where I am and where I think I should be.

done this before. If you want to work in a result-based industry, your results are based

What advice would you give to others when

on your skillset, your skill set is based on

starting to build an office of their own?

your ability to work hard. I can coach people to be successful, so I look at my time as an

You’ve got to have a strong administrative

Investor. If you want my time, I am looking for

team. Yes, it’s about your passion, your

the following attributes:

ambition, your ability to recruit and expand, but without a strong administrator, you’ll fall apart. You need that collaboration with

01

Strong Work Ethic

someone that is going to pull the company together, and that person for me is Kevin Nash. Working with him has made a massive difference to me. The reason why I think I got

02

Ability to Listen

to a position where I stalled at 4 or 5 offices previously, was because I didn’t have a solid administration team in place. I didn’t have a strong enough system in place to cope

03

Ability to Stay Positive

with that growth. This time, with Kevin by my side, I have that. He is going to give me the opportunity to grow because of the quality of

04

Reliability

his

administrative

work.

That’s

really

important. It’s the stuff that happens behind the scenes that holds a business together an he’s been outstanding in his role. I’ve seen people go from 2 or 3 offices to Vice President within a year, and every single person that

What challenges have you faced?

I’ve seen grow in that capacity has done so with an extraordinary administration team

Having been in a position where I had

alongside them. You simply can’t build a huge

80-90 guys in my organisation and then

organisation without that. I’d already been

starting from scratch has been a challenge.

through 4 administrators before landing on

I’ve struggled to manage my expectations

Kev, so I’ve been pretty ruthless, but I know

with my ambition. I know where I can get to

how important it is for the business.

because I’ve done it before, but this time it’s about staying patient, trusting in the process

Looking ahead...what are your ambitions

and trying to focus on being present. It’s easy

for Promotions Company?

to get ahead of yourself. In the past, when I was running the company, I found a lot of

I’ve decided that I’m going to be back in this

comfort in the fact that I knew I was operating

industry for 10 years, so the goal is to open 50

with a solid team at the heart of the business;

marketing companies in the next decade, to

whereas now I’m building a team from

have 1000 guys on the team and £5,000,000

scratch, I’m working with people that are at

turnover. When you come to the office, that’s

the very beginning of their career, so there’s

all over all the marketing etc. That’s my brand.

a lot of pressure on my shoulders. In my head,

That’s my goal. Game on.

I want to have four offices right now. I’m doing well but i’m not nearly matching my own self-

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CATEGORY GROW TH / EXPANSION

FACE-TO-FACE MARKETING

& The Power of Human Connection

A

w/ RedSeven

s the business grows

them develop their skills. You can recruit people

and

ex-

that have the skills already, but they come at a cost.

pands, we have shift-

We prefer to bring people in who want to learn, who

ed our focus slightly;

can utterly invest in the company and the core val-

whilst

ues we have in place from the off.

the

we

team

are

still

concentrating on recruiting the best of

Hi Nina! How have things been going in terms of

the best and sourc-

expanding the business? Has anything changed

ing fresh new talent,

in terms of your modes of recruitment and the

we are also focussing on developing those people

type of talent you’ve been scouting?

TRENDS 2019

that we already have. It’s just as important to invest

033

energy into expanding our team’s potential, so this

We’ve been consistently taking on about 2 people

means maximising their assets, encouraging them

a week, but we’ve had this new guy start up with

to push themselves, set targets, enhance their skill-

us, Dave, who actually used to work on a building

set and ultimately become the best Entrepreneurs

site, so he’s come from a very different background

they can be. I caught up with Nina from Redseven

indeed; however, we’re always open to taking

to chat about this process of self-development,

on talented people regardless of their previous

subverting traditional methods of recruitment, and

experience. He applied to work with us after a

the power of face-to-face communication…

friend of his had suggested to him that he’d be great in Sales seeing as he’s a very confident guy!

Nina: Our team’s in a phase where, because we’ve

On his way to the building site each day, he’d been

taken on lots of new people, we’re now in the pro-

plugging into podcasts and listening to pieces on

cess of developing those people, training them up.

sales and marketing to bring himself up to speed.

The business is still growing but we’re investing

He got inspired, which is really fantastic!

a lot in the people that we already have. Helping

‘We all have strong images built up in our minds that will stop us from listening regardless of what’s being said. Our minds are all narrowed by cliches... part of our job now is breaking down that stereotype and showing our humanity to our audience.’

'Until you meet someone face-to-face, get them in the room and engage with them, you aren’t able to truly connect with who they are, what they are trying to convey, their energy'

CATEGORY GROW TH / EXPANSION

What advice would you give to other peo-

to leave their preconceptions at the door?

ple who are thinking about working in direct sales, but that don’t have much experi-

If you want quality, recruitment can be very

ence?

challenging. Because we’re like a family at RedSeven it’s far easier to establish a sense

The reason why it’s easy to work with people

of cohesion across the company. It’s only

like Dave, despite his lack of experience in

when you start recruiting people for the sake

the field, is that he’s motivated. He’s so keen

of upping your numbers that this sense of

to learn and he’s ready to work hard. It’s

branding gets diminished / lost. Now what I’ve

that sort of work ethic that you can’t really

been doing is exclusively recruiting people

teach someone; even though he doesn’t

that I know ‘have it’, or that I’m confident I can

have the necessary skills yet, his passion

train. The only things I can’t control about

and motivation are equally as important

those people is their work ethic and their

when it comes to being a successful sales

personal mental attitude...are they going

person . Actually, bringing people on board

to react well to a challenge? Those things

that come from other industries can be a

are hard to assess, but those people that

surprisingly valuable endeavour; they can

are recruiting with me share that sense of

bring new qualities, a fresh perspective and

company culture, so they know who is going

an energy that comes out of working in a

to fit in with the team straight away.

new environment. The way in which they are able to transfer their skills can be extremely

When you’re recruiting, do you encounter

productive.

difficulties of people not wanting to work in door-to-door because of the stigma at-

Do you think that people often slip through

tached?

the next during the initial phase of recruitment due to the fact that ‘on paper’ some-

Absolutely! One of the common objections I

one can come across very differently to

get is, ‘I’d love to come on board, but I don’t

how they are in real life? How successful

want to do door-to-door’, so part of my job

is the traditional mode of judging someone

when I’m recruiting is to change their dated

based on their CV and does the power of

opinion on this part of the industry. I can

face-to-face begin in the interview room as

understand it - and part of my fear when I

well as in the field?

started was that everyone was going to be very direct, very blunt and slam the door in

When you look at a CV, the entire essence

my face. The good news is that not everyone

of someone is reduced to a few grades and

is like that! Far from it. It’s about reframing the

their work experience, literally in black and

narrative on this part of the job, accepting

white on the page; it’s a reductive way in

that there are challenges that come with

which to understand a person. Until you meet

this line of work, but that it can also be one

someone face-to-face, get them in the room

of the most rewarding parts of the job! It’s

and engage with them, you aren’t able to

about approaching it with an open mind and

truly connect with who they are, what they

positive attitude.

are trying to convey, their energy….it’s the same in the Field when it comes to door-todoor sales.

People harbour assumptions based on all sorts of things, be it a CV, an idea of a job that has been turned into a cliche over time…. I caught up with Nina to de-stigmatize the notion that door-to-door sales equals a greasy man in a suit that’s too large for him and chat that is more rooted in hyperbole and horror stories than anything else…

'Because we’re like a family at RedSeven it’s far easier to establish a sense of cohesion across the company'

How have you been navigating recruiting alongside the expansion of the company?

How do you cope with encouraging people

036

CATEGORY GROW TH / EXPANSION

'If you ask any of my family, they say I’m awful over the phone! I just find it difficult, because you can’t see people, you can’t read their facial expressions, you don’t process their body language'

Ok then Nina, we are all ears! Help our readers shake off their old-fashioned idea of what it means to work in door-to-door sales. Can we make door-to-door fashionable again and reappropriate the idea of baggy suits and misinformation?

Look - when I first started in DTD, I was honestly embarrassed to tell my friends and family, because I knew what they were thinking, (which was what I was also thinking!), and that’s an image of a sleazy guy trying to get his foot in unassuming old people’s homes and selling them double glazing. My perspective quickly shifted once I actually engaged with it as a branch of sales. After my interview in Bristol back in 2011, they showed me the ropes and I thought, ‘this isn’t what I imagined at all! This is actually quite good fun!’. We all have strong images built up in our minds that will stop us from listening regardless of what’s being said. Our minds are all narrowed by cliches. My opinion on door-to-door sales has changed but only as a result of direct experience. A lot of the general public will still have this warped idea of what it means to be a salesperson, so part of our job now is breaking down that stereotype and showing our humanity to our audience.

What is it about communicating with a client face-to-face as opposed to via email or over the phone that works? Why is it important for us to keep this method of sales alive?

Ok, so I actually hate phones. If you ask any of my family, they say I’m awful over the phone! I just find it difficult, because you can’t see people, you can’t read their facial expressions, you don’t process their body language…and email is even worse!

The capacity for misinterpretation via email is huge! I don’t say this with the intention of putting people off writing emails - far from it, as they are a fantastic means of communicating quickly and concisely - but think about it, the number of ways in which you can communicate the same piece of information, but with a different tone, is vast!

The way in which you phrase something and the line between ‘professional’ and

037

CATEGORY GROW TH / EXPANSION

'I signed a customer up to The Red Cross the other day and when I asked him why he was interested, he simply said ‘because you came round.'

‘informal’ is really important to get right.

a generic spiel. Rather than sending out a

Check your grammar. Check your punctua-

‘bulk’ message to lots of people, try to be

tion. Make sure that you don’t accidentally

specific. Make an effort to tailor.

add some kisses when you sign off. All of this has to be considered when sending

In this age of social media and quick-fire

work emails, and ultimately the goal is to

information, do you think people are begin-

engage your client, right?

ning to miss traditional forms of communication…such as an actual conversation!?

With business, there’s often just one chance

'With business, there’s often just one chance to convey the appropriate message and bring people on board.

to convey the appropriate message and

I read an article the other day, all about how

bring people on board. There’s not a second

people are craving human interaction. We

chance to explain. It’s so important to get

spend so much time communicating via a

the tone right. Or, even better, go and

screen and avoiding proper conversation. At

meet people in person. Miscommunications

the end of the day, people crave the proper

happen every day with people that we live

nourishment of a human interaction. Our

with, in relationships etc...but when you meet

business now is engaging the disengaged.

someone in person, you have a chance to

We’re representing Alzheimer’s research UK,

narrow the space for miscommunication.

and if you went out and asked anyone today

When you use face-to-face as a means of

if they’d heard of Alzheimer’s UK they’d say

selling, you are able to tailor your approach

‘yes, of course I have!’, but there’s a reason

to meet your client’s needs. You can employ

why they’re not engaged. They’ve ignored

tactics such as mirroring your client’s body

the advert. They haven’t taken action.

There’s not a second chance to explain.

It’s so important to get the tone right.'

language to establish a connection. The moments of magic and spontaneity are only

The general public today seem to have de-

ever going to happen in person. You can flog

veloped an immunity to certain messages,

limitless different campaigns at a screen,

would you agree? They will see or hear a

but I truly believe that you can’t beat an old

statement, but it won’t sink in, they won’t

fashioned conversation with someone.

engage with it.

Do you get a good response from people

I see the marketing world like a busy bar at

when you visit them?

the moment, everyone is making lots of noise and you’re aware of all this noise going on

Totally. I signed a customer up to The Red

around you, but you can’t define specific

Cross the other day and when I asked

conversations and you have to try and

him why he was interested, he simply said

actively listen out for things. After a while you

‘because you came round. You made the

disengage and stop making that effort to

effort’. It really is as simple as that. In starting

listen out for the important bits.

up a conversation, you turn the client from an observer into a participant. They feel

Information goes into the short term part of

involved. You establish a connection. You

the memory bank and is quickly and easily

spread the word and the business grows.

forgotten. In order for things to have a lasting impact and for the public to move over that

People are so ready to disengage with a

threshold of engagement, they need to be

subject matter, with images, with adverts

hooked within the first few seconds from

with people - people representing different

something that feels personal. I don’t think

charities in the street even - the public will

that the disengagement comes from an

actively divert their route to avoid these

active desire or want to ignore these things

people, they will plug in when travelling on the

- in fact, I think that people crave human

tube, they would rather scroll through their

contact more than ever in this social climate

phone than make eye contact with a stranger.

- but there is so much information and

In light of this, it is more important than ever

transient advertising saturating the market

to make an effort to cut through this social

that it’s very difficult to have an impact. It’s

armour. To make an effort to connect with

about thinking outside of ----> continued

each human being, as opposed to delivering

038

CATEGORY GROW TH / EXPANSION

the box, taking the time to treat each potential donor as an individual,

jumping up at you during your conversation, and if you’re so set on

making an effort to be subjective in your work.

sticking to a script that you’re not able to adapt to meet each person’s needs, then you’re not going to engage them.

How do you train your team to present themselves in the right way?

I also think that this cliche of a door-to-door salesman stems from We do it practically. We could train them, sat in a glass box, reading

people feeling like they are being talked at as opposed to conversed

information off of a white board, but ultimately that’s not going to be

with. Would you agree?

very effective. What we do is we get them to shadow someone who is experienced in the field so that they can see first-hand what they’re

Yes - it’s important to bring a bit of your own personality to the business.

doing. You will copy people’s body language, their mannerisms etc.

I don’t mean to veer off the topic entirely, but to have confidence in your

perhaps without even realising it. By process of osmosis they will pick

ability to bring the text to life. It’s important to remember that we’re not

up effective modes of communication. It’s learning by association, from

aiming to recruit an army of ‘word-perfect’ clones, we want diversity,

experiencing something first hand rather than learning by rote. It’s

we want each Entrepreneur to have a strong idea of the kind of

also important for them to make mistakes! If you’re waiting for them to

salesperson they aspire to be. That’s how you grow a business and it’s

be ‘perfect’ before they go out and engage with a customer, you’ll be

important to recognise that each person is capable of one day running

waiting a long time. They might be ready in a closed environment, but

their own office, with their own values and distinct brand. If robots could

out in the field it can sometimes be a different story. Things happen

sell, I’d be worried. We have a higher cognitive function.

unexpectedly in real life, things can throw you off, your client may not respond in a way that you thought they would, and you have to be ready for that. A real person has questions, they might have a dog

039

It’s about empathy, treating each person as an individual.

'If robots could sell, I’d be worried. We have a higher cognitive function. It’s about empathy, treating each person as an individual.'

Synergy Marketing w/ Charlotte Vass

I caught up with Charlotte Vass, who - at just 21 years old - has opened up an office of her own, Synergy Marketing, over in Cheltenham. They have been trading since April 8th and the future is looking bright for this young Entrepreneur and her team!

Congratulations on Synergy Marketing! Tell me a bit about

and shown me the ropes, he’s also given me space to grow - I

how this came about?

think that’s really important. I’ve been allowed agency in my work which has been a huge part of why my development

So I started working for Matt Nicholson at Monument last

has been so rapid. I was given opportunities to bring my own

November, was quickly promoted to Crew Leader, moved up

ideas to the table, space to develop as an Entrepreneur in

the ranks and ended up being in a position where I was able

my own right as well as the chance to expand my skill set.

to open my own office by April of this year. It’s been a bit

People need guidance, but they also need room to flourish. I

mad, but it also feels like a very natural progression. It’s really

wouldn’t be in the position I am in now had I not been given

exciting! Looking back, it does all feel a bit surreal, but I also

a chance to prove myself. Yes, the process has been a quick

know I’m exactly where I need to be.

one, but at the same time, i’ve never felt out of my league. It’s been a very straightforward process.

Have you found your age has had a positive/negative effect on your success in the industry?

You sound very down to earth and grounded in your approach to the business and your attitude towards the

I think that some people judge me on my age before I’ve

Industry. Do you ever take a moment to step back and

even had a chance to show them what I can do. That’s what

appreciate how far you’ve come?

has been so fantastic about working with Mantra; their openness and willingness to see the utmost potential in

Yeah - of course! But at the same time, it’s what I love and I’ve

their team members My age hasn’t been an issue here. If you

just kept doing what I’m doing…luckily it’s paid off! It hasn’t

have the right skills, then how old you are shouldn’t impact

felt like a big deal, which is probably why it’s going so well. I

your ambition or other people’s expectations of you! I came

do feel very grounded in my approach to the work. And I love

straight out of university, landed on my feet at Monument,

it! It’s all about the people for me, and when you’re working

and since then it’s been a bit of a whirlwind, but I am loving it.

with some of your best mates, it doesn’t feel like work. The camaraderie we have across the office bleeds into the

How has Mantra helped nurture you to becoming a Busi-

quality of the work we produce. Everybody feels supported.

ness Owner?

Everybody has each other’s backs. We’re a proper team, and I think that’s evident in the success of Synergy Marketing

Matt Nicholson has been fantastic. Whilst he has been incredibly supportive over the months and really guided me

041

so far.

CATEGORY DEVELOPMENT

continued...

How have you started to establish a brand?

order to work to your greatest potential, I think the work space itself where you make big decisions, where you meet your team, where you

For me, it’s been really important to create a sense of cohesion

learn - has to be one that you feel at home in. It has to be a space that

throughout the office, both aesthetically, and in terms of the way in

is conducive to working hard, working well and feeling inspired. Having

which we work as a team. We came up with out core values together

a strong aesthetic means we can transfer the image of the company

which was something I was adamant on doing. Not only does this unite

onto our social media, and consequently the way in which we publicly

everybody but the fact that we’ve come up with what we stand for as

choose to present ourselves has resonance. It’s important to have a

a team, as a team, cements this feeling of togetherness. It’s all about

sense of cohesion across the platforms upon which you are working in

communication for us at Synergy; honesty is really important in that

order for your brand to have presence, for people to recognise you and

respect, being open and supportive.

actively engage with your content.

What’s the atmosphere like in the office?

What are the moments you have been most grateful for over the course of your journey into Entrepreneurship?

It’s brilliant! I really love it. We all have each other’s backs, you know?

You can’t buy that sort of support; the people on our team make us

I think it’s been when I’ve found myself abroad for work. I’ve been lucky

who we are, and building a brand is as much about appointing the

enough to go to Ibiza and to Florida with Mantra, and those are the mo-

right people as it choosing a tagline or painting the walls. Saying

ments when I find myself having to take a minute to soak it all up. I feel

that, I love focussing on the aesthetic of my office. I actually think it’s

really lucky! To travel with work, to meet inspiring people from outside of

really important to set standards in that way; to have a clean, bright,

the bubble of your own city, to learn from those people and to explore

inspiring space that is reflective of how we operate as a company. In

the world …. what more could you want from a job?

044

045

CATEGORY DEVELOPMENT

BIG THINGS IN THE BIG SMOKE with Regardless Marketing Floyd has been managing director at Regardless Marketing in Canary Wharf since April this year. I caught up with him to hear about how things are going with their residential work in the Capital City…

Exciting times ahead! How have things

How are you using social media to pro-

been going since you took over the office

mote the brand? Does your approach to

in April?

recruitment shift as a result of the demographic you are trying to connect with?

It’s been going well, I’m really enjoying it.

We have about 15 people, but I don't have

We make sure that we keep up to date

a recruiter yet so… it’s been interesting

across Facebook, Twitter, Instagram and

in terms of starting to build the office!

LinkedIn. Social media is a good thing! Yes,

However, London is a big city so once

there is an element of detachment when

recruitment is firing we’ll be flying. It’s great

it comes to technology - emails and posts

to be in the centre of the city. I love Canary

etc. -

Wharf and we’re right on the waterfront

the realities of their times; it’s important

which is beautiful.

to recognise that social media has an

but businesses have to embrace

extraordinary reach across the globe, if What have your goals been during the

used correctly. The typical candidate that

first quarter or trading?

we recruit is between 19-25, so we are working with a demographic that is very

My goal for this quarter was to promote two

media-centric. We have to ensure that we

Crew Leaders, and we’ve hit one of those

can match their abilities via our brand, and

which is great. I’m aiming to promote the

use their skills in the right way.

second Crew Leader over the summer, so This industry is all about communication.

I’m looking forward to that.

Does this come easily to you?

Do you think you’re beginning to establish a strong sense of identity as a company?

I don’t know if it comes naturally to me, but I’ve learned how to best communicate with

Definitely. Our core values are all centred

people over time. I really enjoy that side of

around

so

the business. Speaking to someone face-to-

essentially we are cultivating a student

face is definitely the most effective form of

mentality, a strong work ethic and sense of

communication. The more pervasive social

reliability. Those are the qualities that I look

media becomes, the more valuable our ‘in-

for in my team members.

person’ communication skills become.

How do you ensure that your team

When you’re meeting someone in person,

continue to are represent the company in

you can’t help but tailor your approach

this way? How do you establish a sense of

to the individual, whereas when you are

brand identity?

coming up with business strategies, you

positivity

and

motivation,

also have to be aware of a wider ‘audiWe

have

constant

meetings,

training

sessions and social events. It’s important to

ence’, a generic target audience, would you agree?

get to know people outside of the traditional office environment. The industry is all about

I have a concept of thinking globally and

people. We want to create a family, and

acting globally, so I think of big numbers, but

family aren’t just concerned about people

I try to make my approach as specific and

at work, but about people in general. That’s

direct as possible.

what I care about and what I want to promote here amongst the team.

046

CATEGORY DEVELOPMENT

'London is a big city so once recruitment is firing we’ll be flying. It’s great to be in the centre of the city. I love Canary Wharf and we’re right on the waterfront which is beautiful.'

What are your ambitions for the future?

My intention over the next 5 years is to open 10 offices in five new countries.

Why do you think it’s important to work internationally?

For the business to grow, and to be able to offer opportunities to a broad demographic, it’s important to work internationally. What I love about the business is being in a position to offer other people opportunity, so to do so effectively, I need to create a big enough organisation to offer each individual the chance to realise their ambitions. When I started, I had no experience in this industry whatsoever. Phil Reid from Promotions Co. trained me up and I saw a vision, and decided to pursue that vision. I was lucky, so I want to offer that chance to other people now.

Do you enjoy learning in an experiential manner?

I enjoy learning in a traditional imperial format, but I am quite a hands on person as well. It’s not just ‘I tell you’, it’s 'I’ll show you’, so I have to be able to demonstrate my skills and put them into practise in order to teach other people. I love that. I think that’s the essence of

Leadership.

Leadership

is

all

about

example. Everything has its challenges, but it’s about shifting your perspective, exercising a positive mental attitude and learning from these moments.

Do you check in with the other offices and feel as though you are part of the Mantra family?

Absolutely! I think Fran is tired of seeing my name come up on her phone…

047

CATEGORY DEVELOPMENT

'Our core values are all centred around positivity and motivation, so essentially we are cultivating a student mentality, a strong work ethic and sense of reliability. Those are the qualities that I look for in my team members.'

048

The Lottery Campaign:

A New Initiative from RedSeven

“The marketing activity undertaken over the past year has enabled our charity to grow beyond all expectations. Our donor base has increased by over 30,000 new subscribers in a remarkably short period of time, generating an additional £250,000”.

B

reast

are

to enlist the support of the general public,

the UK’s leading breast

Cancer

Now

encouraging them to sign up to the charities

cancer

charity.

and donate even as little as £1 a week. This

Breast cancer is the most

new initiative has already garnered a fantastic

common type of cancer in

response, increasing the number of donors and

the UK, with over 55000

raising awareness across the board. I caught

women being diagnosed

up with Rob Cotterrell over at RedSeven to hear

each year. BCN are spearheading a campaign that

about their new Lottery Campaign in collaboration

hopes to be able to say that by 2050, everyone

with Breast Cancer Now and Bloodwise.

research

who develops breast cancer will live; however, in order to meet this goal, they need the support of as many people as possible. It all begins with research, so with 380 researchers across 31 institutions in the UK, it is paramount that they receive as much financial support as possible. The work spans across four areas: risk and prevention, early detection and diagnosis, treatment and secondary breast cancer.

So first of all, how does the Lottery Campaign actually work?

The BCN campaign that we’re running is a Lottery Campaign where donors sign up to play the Pink Ribbon Lottery on a weekly basis. Every Friday, they get given a set of their own unique numbers to play with, they’re subsequently entered into a draw and can win one of 18 cash prizes that range

Bloodwise is the UK’s leading blood cancer

between £10 - £1000 each week. All the proceeds

research charity. Established in 1960, they have

go to BCN. We started that last month - May - and

made a huge impact in the fight against blood

have had some incredible results. Customers love

cancer; however, there is still a long way to go. Their

it. The guys are really invested in the campaign

research extends across laboratory based work

and it’s good fun! It’s not just giving information

and clinical trials, and without any government

out to our donors, it’s reframing their involvement

funding at all, Bloodwise solely rely on the support

with the Charity by including them, changing the

of their donors to enable this (potentially) life-

dynamic and making them feel like they are part

saving research to go ahead.

of something, whilst also providing them with an opportunity to win something back. It changes the

Both charities rely extensively on funding from donors, so part of what Rob and his team do at RedSeven is come up with new ways in which

format of donating slightly, adding a sense of play to the process. We've had an amazing response to this so far.

CATEGORY NEW INITIATIVES

052

CATEGORY NEW INITIATIVES

AID THE FIGHT

Is the format the same with Bloodwise?

say that that’s not the reason that they’ve

When did you start the campaign with

signed up, it’s to support a fantastic cause,

them?

but it does encourage people to engage with the charity in a new way and perhaps reach

Bloodwise are a brand new client of ours,

a new demographic. This is a completely

and we started working with them on the

separate donation, so existing customers

10th June. The difference is that with this

can play as well, but they need to sign up to

initiative, donors can win up to £10000 a

it in addition to their current donations.

week! This scheme works a bit more like the National Lottery in that the amount available

We

to win is relative to the amount of people who

Marketing methods, which - when it comes to

work

door-to-door

in

terms

of

our

enter each week.

charity work - really has an impact. People are so used to certain methods of advertising...

Why do you think this campaign has been

they have certain expectations as to what

successful? What is it about adapting the

a conversation about supporting a charity

traditional mode of ‘donation’ that has had

will involve, so we are trying to reframe their

an impact?

perspective on donating to charity a little. and encourage people to engage with BCN

I thought it was a great new concept of

and Bloodwise in a new way. It’s a fun way

finding the charity new donors. We are

to play! I thought it was a good idea to mix

reaching a new plethora of people through

things up a bit. We’re seeing some amazing

this campaign, and shedding light on the

results, the brand ambassadors are having

work that they do in an extremely relatable

a fantastic time, breaking records every day

manner.

and raising money and awareness for these charities.

A lot of donors are used to supporting charities on a regular basis, but the concept

Can you tell us a bit about the work that

of Lottery is quite fun! They are supporting a

Bloodwise are doing?

charity and the money goes to a great cause but they also have an added incentive of

Bloodwise’s goal is to generate more money

winning something back. I’ve been in the field

to generate more research to aid the fight

testing this and a lot of customers that we’ve

against blood cancer. We are looking to set

signed up - when we talk about the prizes -

up some field trips to their offices over the coming months to keep our team up to date with developments and targets to ensure that they are well informed and ready to pass on this information to potential donors.

They really are conducting ground-breaking research and changing lives. In the last 10 years they’ve helped changed survival rates for: Leukemia: 7% - 46% Hodgkins Lymphoma: 47%-80% Non-hodgkins: 22%-63% Myeloma: 6%-33% Childhood: 27%-81% When you look at these percentages, it’s astonishing. It is such important work, and it ends up saving lives.

Do you enjoy working in the Charity sector?

Why do you do it?

I started in Direct Sales with charities 9 years

053

CATEGORY NEW INITIATIVES

'A lot of donors are used to supporting charities on a regular basis, but the concept of Lottery is quite fun!'

ago, so it was all I knew, but it’s nice to work on behalf of great causes, very noble causes.

There is a lot of corruption in this world! A lot of false advertising! It’s nice to be able to forge a career for myself in the knowledge that I am promoting worthy causes. BCN and Bloodwise are doing such important work. They are saving lives. Knowing that the hard work you put in is resulting in groundbreaking research is really inspiring.

What is it that you think is preventing the rest of the world from signing up? It’s such an important cause, so why doesn’t everyone donate?

Most people can afford to support charities.

WIth these Lottery campaigns, it’s £1 a week, which in the grand scheme of things really isn’t much. If you think about it, people spend more on a pint, on a coffee, on petrol, so it’s not about the amount as such, but more about whether these people feel inspired to donate. We try to encourage members of the public to actively engage with these incredible charities by giving them an opportunity to get involved and start contributing to this research.

I think it’s less a case of people not wanting to donate, but more that they don’t know enough about the work these Charities are doing; If a lot more people knew what these charities are achieving, they would be more inspired to donate. It’s a no-brainer - by 2050, BCN aim to eradicate death from breast cancer. They can make a massive difference.

I think maybe because the goal seems so huge, people don’t believe that they can really make a difference, but it’s about taking small steps to contribute to the bigger pic-

The power of face-to-face marketing. It’s about creating a human connection. It’s not a generic message we’re sharing with the world, but a tailored conversation'

ture. Reframing the perspective on it. That one pound might not seem like much, but

- ROB -

collectively that pound a week funds the research that can save lives.

Yes - people have almost become immune to the images used in charity advertising. Yes, they pull on our heartstrings, ----> continued

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‘​ I think it’s less a case of people not wanting to donate, but more that they don’t know enough about the work these Charities are doing; If a lot more people knew what these charities are achieving, they would be more inspired to donate ’

CATEGORY NEW INITIATIVES

'It's about recognising that each donor is an individual and treating them accordingly'

but that doesn’t seem to get results when it actually comes down to people donating money; whereas those people that have sadly had direct or indirect experience of breast cancer or blood cancer are a lot more likely to get involved.

Is it then less a case of getting the general public to empathise/feel guilty, and more about reframing their understanding of how they can make a difference? Do you find that speaking to people in person helps?

Totally. That’s the power of face-to-face marketing. connection.

It’s It’s

about not

creating a

a

generic

human

message

we’re sharing with the world, but a tailored conversation. We don’t want to guilt-trip our clients into blindly giving away their money,

Congratulations to Rob and his team

but moreover inform them as to how they can

at

help. We are very solution based. The power of what we do face-to-face is huge. Ultimately,

RedSeven

for

creating

such

a

fantastic campaign. It will be running at

this initiative isn’t successful because it’s

least until the end of the year, so get

a lottery, but because we go out and have

involved!

fantastic,

inspiring

conversations

with

people. We engage. It’s a lot more human, so everyone’s experience is completely different.

It’s about recognising that each donor is an individual and treating them accordingly.

What are the prizes?

So for Breast Cancer Now, there are 18 cash prizes a week every week: Top prize: £1000 every Friday 2nd prize: £250 3rd prize: £100 15 x chances to win £10 each week With Bloodwise, it works like this, with a 1 in 63 chance of winning a prize each week: If they match 6 numbers: £10000 5 numbers: £1000 4 numbers: £25 3 numbers: £5

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Summer

F E S T I VA L S A N D E V E N T S

As the summer properly gets into full swing, it’s the perfect time to get out of the house, explore what your city has to offer and start networking. Networking doesn’t have to be in a traditional business environment; in fact, start forging connections in alternative settings such as a festival or a talk, and see what happens! We looked at the best events across both London and Bristol to give you a taste of new ways to spend your summer months. Get out of the field...and into a new field, full of music, speakers and workshops!

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Upfest

SUMMER EDITIONS

A fantastic opportunity to see the city with fresh eyes, renowned

graffiti artists will be taking to the streets over the entire summer,

live-painting murals and hosting pop-up painting events to get your creativity flowing.

076

Underbelly SOUTHBANK / LONDON

Opening in April and running until the 29th September, this festival offers cabaret, theatre, circus and music for you to fill your weekends up with if you fancy a trip to the Capital. With plenty of food traders and bars dotting the Thames, the atmosphere here is sure to get you into the summer vibe.

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CATEGORY BOOKS & PODCASTS

Books and Podcasts Influence

How Brands

With the changing climate of our industry

A New York Times Bestseller and #1 Wall

An essential read to stay one step ahead

something we cannot and should not ig-

Street

book

of the rest, Johansson’s work teaches

nore, tune in to this podcast as you learnt

teaches us how to move beyond the com-

us to find method in the madness as we

to

petition, to occupy unchartered territory

start to analyse the pattern of success.

The Psychology of Persuasion

embrace

change,

inspiring

around you to do the same.

Icarus Deception

Become Icons

those

Journal

Bestseller,

this

and claim a space of your own within the Marketing world

By: Robert Cialdini

063

By: Douglas B. Holt

By: Seth Godin

CATEGORY BOOKS & PODCASTS

This quarter we have been focussing on building a brand; the following podcasts offer you a fantastic insight into what it means to do just that. Looking at strategizing, recruitment and design, these books and podcasts will enhance your understanding of how to better promote your business and build a reputation across a variety of platforms. Get reading, get learning and get yourself and your business out there!

Designing Brand Identity

Podcasts

01

Ctrl Alt Delete By: Emma Gannon ‘Funny and honest, Ctrl Alt Delete brings a much needed female perspective to the internet. As the former social media editor of British Glamour, Emma Gannon draws on her own experiences online to discusses the world of work and existing online with her high profile guests. If you are worried about how employable you will be in five years, worry not. From dealing with trolls to baring your soul on social media, this series has never been more relevant for emerging women in the workplace.’

02

Eat Sleep Work Repeat By: Bruce Daisley ‘Hosted by Bruce Daisley, Twitter’s European vice president, Eat Sleep Work Repeat focuses on how individuals and businesses can improve workplace culture. In each episode, Daisley interviews a different guest to get their insight on various aspects of life at work – it’s a great one to check out if you don’t have time to get through as many business books as you’d like. Guests include Sue Unerman on gender inequality in the workplace, Rob Briner on evidence-based management and Cal Newport on digital minimalism.’

Finding it hard to focus? Learn how to

03

How I Built This By: Guy Raz

discipline yourself and strategies for a

‘NPR’s How I built this tells the story of successful companies in the words of

successful future with this Covey, Mc-

their creators. Host Guy Raz speaks to a different entrepreneur in each episode,

Chesney and Huling at the helm.

and has them recount how they built their business. The real draw for listeners is the calibre of guests that the show manages to attract: past episodes have featured the brains behind prominent startups including Instagram and Airbnb, but also more mainstream business leaders such as the executive chairman of Star-

By: Alina Wheeler

bucks and the founders of Ben & Jerry’s. It’s an intimate insight into the history of well-known brands, and great inspiration if you’re looking to get your own business idea off the ground.’

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Photo Album

A selection of some of our favourite photos from Q2 2019

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Sri Lanka • Organisational R&R • November 2019 • The Exclusive Meda Gedara • Private Villa in Sri Lanka MORE DETAILS TO FOLLOW

IBIZA2019 SEPTEMBER

Miami2020 JANUARY

Money Raised

q2 2019

£691,500

Office List 2019

CATEGORY OFFICE LIST

Our UK, Spanish and Russian office list. Please be sure to visit our social media channels for future developments

UK

RUSSIA

SPAIN

Mantra Marketing Group James Buckley / Francis Colam www.mantramarketinggroup.com

JB Company Jasmine Suleymanova Krasnodar website coming soon

Force Marketing Rebeca Perez Madrid www.force-sp.com

Magic Magomed Parizhev Krasnodar website coming soon

EMDI Marketing Nelson Pereira Reus www.emdimarketing.com

Leela Promotions Aparna Rakesh Plymouth www.leelapromotions.com

RedSeven Marketing Robert Cotterell Swindon www.redsevenmarketing.co.uk

Synergy Marketing Charlotte Vass Cheltenham website coming soon

Engima Mark Widnel Barnstaple website coming soon

Monument Promotions Matt Nicholson Swindon www.monumentpromotions.co.uk

Fairview Advertising David Hebblethwaite Ipswich www.fairviewadvertising.co.uk

Black Stag Marketing Stephanie Wiltshire Bristol website coming soon

ZIMA Albina Zigangirova Moscow website coming soon

Vio Organisation Veronica Ovechkina Moscow website coming soon

Asana Marketing Group Aidar Zamaletdinov Moscow www.asana-mg.com

First Group Albina Fazlieva Moscow www.firstgroup.moscow

Yuppie Timur Konovalov Moscow www.yuppie.city

World Marketing Radik Kamalov St Petersburg www.pr-wm.com

Redline Promotions Chance Cowie Manchester website coming soon

B23 Marketing Roddy Barker Glasgow website coming soon

The Promotions Company Phil Reid Bristol www.promotions-company.co.uk

Regardless Marketing Floyd Marriot London www.regardlessmarketing.com

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“I think it's possible for ordinary people to choose to be extraordinary” - ELON MUSK / ENTREPRENEUR -