RedPoint Media Capabilities Document

THE MAGAZINE FOR SAIT ALUMNI

ADVERTISING FEATURE

Spring 2022

THE RIGHT FINANCIAL ADVISOR The journey to financial wellness is easier with the right support, so we’ve asked the experts about what having a financial advisor means and how you can find the right guide for your financial journey.

Through a holistic advisory approach, CH Financial provides effective strategies for financial wealth, tax planning, risk management and more to help its clients achieve both financial and mental well-being. With a company vision focused on “Clients First.

Always.,” CH Financial advisors create meaningful relationships with the individuals and families they support.

Here, Jeremy Clark, CEO and president of CH Financial, shares more about how Canadians can benefit from a financial advisor and how to find the right one.

WHAT TO SEEK IN AN ADVISOR Every bank has financial advisors available to help with financial plans and investment goals, but which one is right for you? Clark says that choosing an advisor is

about finding a long-term partner who can guide you through your financial journey.

“WHEN YOU GET AN ADVISOR, THEY SHOULD BECOME A PART OF YOUR FAMILY OR ‘TEAM.’”

“They will not overpower you or keep you in a box,” says Clark. “They should listen deeply to what’s important to you and help you get there.”

Finding that partner starts with discovering a company where you feel confident your money is safe and your interests are heard.

Despite being an independent advisory firm, CH Financial is still licensed by the same regulatory bodies of any bank. This means your money is secure, and CH Financial advisors will always place your interests first. If you’re going to be working together for a while, you want to feel comfortable placing your trust and finances with your advisor, which also includes knowing how they make money.

“Our financial advisors make money by the percentage of assets under management,” Clark explains. “This model is mutually beneficial because if you make money, we all benefit. If you lose money, CH Financial does worse, thus

incentivizing our team to work hard for your success.”

WORKING WITH AN ADVISOR Whether you are an experienced investor or completely new, an advisor’s role is to educate and guide. When working with an advisor, honesty and openness with where you are now and where you want to go is the best approach.

As a new investor, that may mean looking at basic financial planning and investment options. Do you want to buy a home in five years or set up a charitable trust? An advisor can help by setting up a diverse portfolio and investments to achieve those goals. For more experienced investors, CH Financial can help navigate towards growing your existing portfolio even more. No matter what you need, CH Financial advisors help you achieve financial well-being.

“At CH Financial, we create effective and tailored financial plans with tangible results.

We help you identify what you want and make it a reality,” says Clark.

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BRAND STORYTELLING AND OUR BEYOND PROCESS: RedPoint creates compelling, dynamic and engaging content. We are experts at storytelling and content creation and have the know-how to tailor our work to each client’s specific needs. We are passionate about print and create award-winning, beautifully crafted magazines, both for the consumer and B2B markets.

We also produce platform specific digital content for websites, newsletters and social media. So whatever your communication needs, whether it is for broad reach or bespoke audiences, RedPoint has the skill and expertise to help you connect with meaning and impact.

We work as a partner to develop the strategy, vision and measurement of your content initiative.

We study your competition to understand your market and unique communication points.

We manage the project from end to end and oversee the concept, design, and execution within your budget.

We communicate throughout the process to ensure that every detail is handled efficiently and accurately.

INTO THE WOODS 3 FABULOUS FALL HIKES

DONATION INSPIRATION

SUPER SPUDS!

THE HUMBLE POTATO IS TASTY AND NUTRITIOUS

MEET LAUREL BALEY

ALL GOOD IN THE NEIGHBOURHOOD

FALL 2021

If you’re looking for the true Calgary experience, you’ll find it in the city’s dynamic neighbourhoods.

From quirky to posh, each one has a unique vibe and distinct personality that shines through in its restaurants, shops, attractions and — of course — its people. Prepare for adventure as you explore the best Calgary has to offer!

CALGARY’S UNIQUE NEIGHBOURHOODS

GOLD STANDARD

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CLINICAL TRIALS 101

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DEBORAH YEDLIN, JOHN OSLER AND HEATHER CULBERT ARE HELPING MAKE THE CALGARY CANCER CENTRE A REALITY

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Calgary Foundation summer 2022

Path to Well-being Redefining health and wellness

OUR SERVICES: CONTENT DEVELOPMENT, COPY WRITING AND EDITING From social media to digital to print, we’re experts at working collaboratively with you to create content that is unique, dynamic and compelling. Our extensive network of communication professionals means we have the “write” person to tell your story.

CUSTOM MAGAZINE CREATION A recent Edelman Trust Barometer survey found more than 60% of consumers trust magazines and newspapers, versus 30-40% for social media. Readers are hungry for trustworthy, inspiring and useful content. We can create it for you.

NEWSLETTERS RedPoint knows newsletters. From content creation to managing contact lists, let us create a newsletter strategy for you that resonates with your audience and builds your brand.

Capturing Calgary

Exploring the secret world of local wildlife

Investing in Knowledge

Championing students in post-secondary education

Mental Health in Mind Bekele Hankebo and EthioCare

DESIGN SERVICES Need a compelling ad design, engaging layout of an internal document or dynamic interactive PDF for sales purposes? Our design team is bursting with creative ideas whatever your project needs.

COMMERCIAL PHOTOGRAPHY Our award-winning team of photographers has decades of experience, clear vision, inspired ideas and an approachable, fun attitude that puts subjects at ease.

CONTENT BASED EVENTS RedPoint won Gold for best virtual event from the Digital Publishing Awards for Avenue magazine’s Top 40 Under 40 Meet the Class of 2020 online event, beating out competitors including The Walrus and The Globe and Mail, so you’re in good hands. We have insider knowledge of the best venues, coolest people and brand storytelling know-how to make your event unforgettable.

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Beyond Beautiful Magazines:

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OUR WORK

End Cervical Cancer in the Americas — Now! 1st Cancer Conquered

Sponsorship Package

CerviCAL ACT!ON Canada Society

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Congress 2023 (August 23-26, 2023)

“ The research is ready.

It’s time for action.

End cervical cancer.”

—Dr. Wally Temple, MD,FRCSC, FACS, co-founder CerviCAL ACT!ON Canada Society

Impact Report 2020 — The Year of Together —

We know how to prevent, screen for and treat cervical cancer.

Ending cervical cancer is scientifically, economically and politically achievable. Now it requires unified planning and action to achieve.

Cervical cancer is the fourth most common cancer in women worldwide and the second most common in low- and middle-income countries. It is known to kill more than 340,000 women a year — and it is suspected that the number is much higher because of poor diagnosis in many low-income countries. Cervical cancer has a 51% mortality rate in the Americas overall and 61% mortality rate in low- and middle-income countries.

Now cervical cancer can be eliminated through a combination of available preventative vaccines, accessible early screening and treatment.

The science is ready, and the goal is in reach — we just need to do it.

Not in a hundred years — now!

It is time to eliminate cervical cancer in the Americas. Be part of the action.

Sponsor the CerviCAL ACT!ON congresses and join us in conquering the first cancer.

Be part of the action.

End cervical cancer with us.

CerviCAL ACT!ON — eliminating cervical cancer in the Americas by 2030.

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A note to our partners in the pharmaceutical industry: Some of the following sponsorship levels include opportunities that pharmaceutical companies are not able to take advantage of. CACS is committed to ensuring the highest level of ethical adherence and will work to remove costs or find alternate opportunities where a pharmaceutical partner is not able to take advantage of all opportunities at a desired sponsorship level.

Congress Founder three available (founding year only)

$1,000,000 per congress for three biennial congresses Be a Founder in the plan to make cervical cancer the 1st cancer conquered. This sponsorship level shows your long-term commitment at the highest level to ending cervical cancer in the Americas. Only three Founder opportunities will be made available and will only be offered in the first year. Founders must sign on before the end of 2022 and agree to a three-congress commitment of $1 million per congress. Founders have the unique opportunity to name and give one of three awards each year to those who have shown success and innovation in ending cervical cancer.

• Naming rights for one of the three awards given out at the awards ceremony at each of the three congresses.

• Opportunity to have a quote from a representative included in an advertorial to run in a Canadian national media outlet about the campaign to end cervical cancer in the Americas.

• Representative from the sponsors to give out the named award and make short remarks (remarks to be approved

by CACS).

• Premium sponsor area space for an on-site activation during the congress. (Activations must have a sponsor staff member on site. Build and supplying of the activation is the responsibility of the sponsor.)

• Opportunity to host an off-site reception or educational opportunity and provide pre-approved remarks up to 2 minutes in length (reception costs to be handled directly by the sponsor).

• Opportunity to have a personalized message sent to congress attendees on behalf of the sponsor.

• Opportunity to offer attendees the chance to opt in to messages directly from the sponsor.

• Opportunity to offer a refreshment to delegates between sessions — servers will mention the sponsor’s name as the refreshment is served (refreshment costs to be handled directly by the sponsor).

• Logo placement and name recognition throughout each of the three congresses, on promotional materials, delegate registration page, welcome package and on site as a Congress Founder.*

*Some limitations on logo placement may apply to pharmaceutical industry sponsors and will need to be discussed with the event producers.

SPONSORSHIP OPPORTUNITIES

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“You will always grow through what you go through.”

ADVERTISING FEATURE

— TYRESE GIBSON

Luxury vinyl or hardwood, can you spot the difference?

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Thoughtful construction since 1974.

labbeleech.com

ASK A FLOORING EXPERT

How to choose between luxury vinyl flooring and hardwood

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hoosing the right flooring for your home involves more than appearances alone — other factors like longevity, value, cost and more all play a role. But whether you want a durable floor that can withstand a house full of kids or a more cost-effective option, there are two contenders to consider: luxury vinyl (LV) or hardwood.

With one offering authentic hardwood and the other mimicking real wood but at a lower cost, Brody Haugrud, business director at CDL Carpet & Flooring, says when deciding, ask a few questions about yourself, not the flooring.

“Each customer has a different home space, so how do you live on your floor?” says Haugrud. Busier homes with kids and pets benefit more from a durable floor like LV, Haugrud suggests, because

it can withstand heavy foot traffic, resist scratches and dents and is waterproof.

Quieter homes, like couples aging in place, can enjoy the appeal and increased value of hardwood without concern of damage.

Haugrud also says to consider whether you are living in your forever home.

Hardwood is a lifetime investment that adds value over the years. Different species like oak, maple or walnut offer unique and beautiful looks, and refinishing hardwood can restore its original lustre.

It’s a floor, Haugrud says, that will easily outlast LV, making it ideal for forever homes. However, if you want to add value for resale, keep up to date with flooring trends, or are looking for a cost-effective option for your busy home, LV could be just what you need.

TO LEARN MORE, VISIT CDLCARPETFLOORING.COM

CDL CARPET & FLOORING LOCATED IN CALGARY & INVERMERE

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“From content creation to design and distribution, the team at RedPoint Media has been a much valued and trusted partner in the development of Calgary Foundation’s spur magazine for the past ten years. It’s not an understatement to say we couldn’t execute this flagship publication without the expertise of the photography, writing, design and editorial team at RedPoint Media whose commitment to excellence is reflected in every issue.”

— Janice Francey, co-director communications, Calgary Foundation

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Supporting Local Made Easy Consumers prefer the convenience of going to the Be Local online store to support local and find businesses that care about more than just making a buck.

The store vendors love it too.

Pushpa Javaji

Herman Van Reekum

“When I think of Be Local, I almost want to cry because here is this group fighting to make sure we keep our doors open. Nothing is more exciting than seeing an order come through on Be Local because you know whoever is coming to shop is intentional and cares about community. We’ve definitely built new long-term customers through the shop that we wouldn’t have connected with otherwise, and it’s incredible to have another revenue stream and distribution channel.”

“Without direct access to customers due to lockdowns and restrictions on public gatherings, there was no way I could have made any sales unless I went online to sell. Thanks to the Be Local online store, what would have taken me months to set up took only a few weeks. The online registration and vendor setup was very quick and easy, allowing me to list my products and reach a large number of customers.

It also provided me the opportunity to collaborate with other businesses. The weekly order drop-off to a central location and the local delivery managed by Be Local members have made it so convenient and cost effective.”

“I joined the Be Local network about one year ago. I was thrilled because we were in the beginning of a very scary pandemic, and we were suddenly faced with an uncertain future. It seemed like selling our honey through Be Local would be a very positive way of not only improving our business but staying engaged with our community. It’s been great to be connected with other members of the network and to share ideas and support throughout these challenging times. I think it’s entirely appropriate that Be Local uses a bee in their logo — as a beekeeper, I know that bees work together to survive.”

The Goods:

Ellie Bianca produces Canadian-made, all-natural skincare products formulated with shea butter harvested by women’s co-ops in Africa.

Founder Fact:

Evelyne Nyairo grew up in Kenya, where she became frustrated at the levels of gender inequality. Nyairo realized her life’s mission was to empower women. Ellie Bianca’s shea butter and oil are sourced personally from Africa, nurturing not only the skin but also the souls of the communities from which they come. It also funds the Ellie Bianca Woman Scholarship.

Put your money where your values are, shop.belocal.org

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Evelyne Nyairo

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ADVERTISING FEATURE

The Goods:

Pushpa Pyrography offers handcrafted, wood-burnt functional art pieces that are inspired by natural elements.

Founder Fact:

Pushpa Javaji realized the healing power of art after experimenting with wood burning during her struggle with depression. She continues to be a mental health advocate and offers art therapy opportunities for at-risk youth.

The Goods:

Bear Bait Honey is a family owned and operated business that produces allnatural, premium raw honey sourced from hives in the foothills south of Calgary.

Founder Fact:

Herman Van Reekum is passionate about educating his customers on how we can sustain bee populations. Though his greatest obsession is caring for bees, he understands that sticky situations are inevitable in his line of work — two of his early beehives were destroyed by a bear, which inspired the name ‘Bear Bait Honey’.

1 Be Local’s 2020 interactive digital impact report 2 CerviCAL ACT!ON Canada Society’s sponsorship package 3 Custom photography 4 Custom ad design

CURBIE MAKES CAR BUYING BETTER

5 Sponsored content/ editorial and design for print

Canada’s first fully-licensed online car retailer is taking the stress and risk out of buying pre-owned vehicles urbie CEO Alex Cruder was dreading the hours of research, negotiating and unclear pricing ahead of him when he was tasked to help his mom buy a used car in 2017.

“I just knew the whole experience was going to be rough,” says Alex, who had heard of web-based alternatives finding success stateside. “I thought, ‘No one’s doing it in Canada, it’d be great if we did it. So, why not get started?’”

The experience inspired Alex and COO Brent Gudelot to found Curbie, Canada’s first fully-licensed online vehicle retailer. Founded in Saskatoon, the web-based platform offers carefully selected pre-owned vehicles with the best price listed upfront — no trips to the car lot or haggling required.

“You’re able to browse cars from home. You don’t have to go to a dealership — it’s on your time,” says Brent.

Every car on GoCurbie.ca undergoes a thorough 240-point inspection, comes with a three-month bumper56

to-bumper warranty and is delivered directly to your door. Machine-learning technology determines cost, considering each car’s unique details to provide the fairest price. If the vehicle isn’t a fit, a seven-day trial period allows you to send it back and give it another go or a full refund.

In April, Curbie opened a second location in Calgary, making it even more convenient for Calgarians to buy with confidence.

“With Curbie, you’re in control of the car buying experience and being happy with your vehicle is guaranteed,” says Alex. “Curbie offers the future of car buying, today.”

Visit gocurbie.ca or follow across social media at @CurbieCars to learn how Curbie can help you skip the dealerships.

6 Sponsored digital content for Avenuecalgary.com Curbie is an AMVIC licensed vehicle retailer.

7 Custom photography 8 Curated newsletter creation 9 Interactive digital PDF 10 Sponsored content/ editorial and design for print 11 Custom photography

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Beyond Beautiful Magazines:

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OUR WORK 1

OVERVIEW

THE MAGAZINE FOR SAIT ALUMNI 01

 LINK OVERVIEW AND PRINT DESIGN STYLE GUIDE January 2022

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COVER Attracts the eye with striking photography that tells a story, captures an environment or an emotion, and entices the reader to know more. Supporting copy is crisp, clever and provocative to generate curiosity.

The see-through treatment of the word “LINK” gives glimpses of the photo behind the masthead — a visual cue that LINK reveals the world through the lens of the SAIT community.

Including the SAIT catalyst provides a subtle but literal connection to the Institute and reflects LINK’s importance in advancing SAIT’s reputation and brand.

THE MAGAZINE FOR SAIT ALUMNI 20

I N T E R N AT I O N A L INSIDERS

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Spring 2021

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Equity. Diversity.

Inclusion. Discuss.

Sage advice for new grads

Creating a global SAIT campus

THE ROAD AHEAD

WORDS OF WISDOM

“R AW, RISK Y AND FULL OF JOY” M AT T J A N Z O N S K AT I N G B E YO N D V I S I O N LO S S

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WELCOME A warm, personal introduction. The Director of Alumni and Development is shown in a different campus location each issue, inviting alumni to recognize places they remember, experiences they shared and what makes the SAIT campus feel like home. The text offers the Director’s thoughts on each issue’s theme(s) in the Director’s own words.

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QUICK S TART PRESIDENT’S MEDAL Since 2016, the President’s Medal has celebrated students who have made significant contributions to campus life, demonstrated leadership with industry and attained excellence in their field of study. Since his first days at SAIT, this year’s recipient has embodied the spirit of this award.

With a passion for helping fellow students and making a lasting impact on the community, Bachelor of Business Administration student Rigel Raju has high expectations for himself.

Fortunately, he also has the commitment, knowledge and skills to follow through.

Raju has immersed himself in the SAIT and Calgary communities by joining a variety of clubs and taking on volunteer positions. He has held leadership roles in the SAIT Finance Club; SAIT’s chapter of the Phi Theta Kappa academic honour society, Beta Sigma Tau (BST); Enactus SAIT; and the Student Investment Management Trust (SIMT) while also serving on the SAIT Board of Governors and Academic Council. As an international student undertaking a second academic discipline (he holds a Bachelor of Science with honours in Sports Engineering from Loughborough University and is currently a candidate for Level II of the Chartered Financial Analyst program), Raju represents the diversity of students at SAIT and works to ensure that all students have a chance to be heard and the opportunity to achieve their dreams.

2021 P R E S ID E N T ’ S AWA R D S HONOUR STUDENT LEADERSHIP S A I T P R E S I D E N T A N D C E O D R . D AV I D R O S S P R E S E N T S T H E S E P R E S T I G I O U S A N N U A L AWA R D S T O R ECOGN I Z E ST U DEN TS A N D ST U DEN T GROU PS W HO M A K E A DI FF ER ENC E AT SA IT A N D I N TH EI R C O M M U N I T I E S . A F T E R A Y E A R D E F I N E D B Y D I S R U P T I O N , T H E 2 0 2 1 AWA R D S A L S O C E L E B R A T E T H E R E C I P I E N T S ’ A B I L I T Y T O P E R S E V E R E A N D P R E VA I L W H E N C O V I D -1 9 F O R C E D T H E T Y P I C A L P O S TSE C ON DA RY ST U DE N T E X PE R I E NC E TO PI VOT F U L LY ON L I N E .

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PHOTOGRAPH: NIJU GEORGE

PHOTOGRAPH: NIJU GEORGE

QUICK S TART This department takes its name from the short, simple introductory guides found in user manuals for electronics, machinery and tools — a reflection of SAIT alumni as makers and shapers. News stories give readers snapshots of current life on campus and updates on major SAIT initiatives that are relevant to alumni and the community.

The section is image-heavy and light on copy. Story lengths: 100–300 words.

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PRESIDENT’S STUDENT LEADERSHIP AWARD This award recognizes a student group that demonstrates innovation and initiative in creating opportunities and advancements for SAIT, their fellow students, industry and the community. This year’s award goes to the Student Investment Management Trust (SIMT; Left to right: Michaela Tomic, Rigel Raju, Tiana Henderson, Derek Yip, Garret Brisebois.

Unavailable for the photo: Emil Joseph, Nhat Nguyen).

Established by students and funded by endowments, sponsors and donors, the SIMT is a student-run investment

fund focused on teaching fundamentals of investing, ethics, and professional money management. Represented by several academic programs, and with a focus on investment management, the SIMT works to build a collaborative, integrative mindset while offering students valuable work experience in various areas of business. By securing funding in 2019 through the ’88 Legacy Fund (created with the money SAIT received for housing athletes and coaches during the 1988 Winter Olympic Games), and through consultation with industry, alumni and other experts, the SIMT team has laid the

Get to know the 2021 President’s Awards recipients with a rapid-fire version of This or That, posted on SAIT Alumni’s YouTube channel.

groundwork for the growth and development of the fund and of future students. The team has demonstrated innovation by turning a student fund into a multi-disciplined, workintegrated learning program. Long-term plans include implementing an annual return of earned income from the SIMT portfolio in support of student engagement and club activities in the finance major at SAIT’s School of Business.

The group has also embraced the sudden change to virtual learning during COVID-19 by hosting online personal finance and networking sessions and virtual career events.

Learn how you can make a donation to help support SIMT students in putting their knowledge and skills into practice.

Visit sait.imodules.com/SIMT for details.

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QUICK START 07

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BASELINES

COLOUR PALETTE

IN THE LOOP

PRIMARY

SECONDARY

FOUR THINGS I’VE LEARNED FROM: NATUR AL DISA S TER “Humble up and keep your worries in check.”

M YA K H A N (B A ’07) TE X T BY GISELLE WEDEMIRE // PHOTO BY JOHN UL AN

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Entrepreneur Mya Khan is the queen of rolling with the punches. Since launching her Fort McMurray store, Project Clothing, it has been affected by wildfires, the flood of 2020, and the ongoing COVID-19 pandemic — and still, Khan wakes up every morning feeling passionate

PANTONE 300 C10 0 M62 Y7 K0

about helping her devoted customers.

Specializing in high-end, ethical fashion and lifestyle goods, Project Clothing opened in August 2015. It re-opened on Oct. 2, 2016 after wildfire swept through Fort McMurray — and on Nov. 13, 2020 it re-opened in a new

PUT YOUR ENERGY INTO THE THINGS YOU CAN CONTROL

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“As an entrepreneur, I’ve learned that, in any given day, you don’t have a lot of time or energy to make unnecessary decisions and you have to really prioritize what’s important — but you can decide what you put your energy into. You can control what your day looks like and how organized you’re going to be. Facing three major challenges within five years was a huge opportunity for me to put that mantra into practice and assess what I can do in the moment to be productive instead of staying at home, with a bucket of ice cream, crying over the situation.”

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FOCUS ON WHAT’S IMPORTANT “Even though my tires were melting as I was evacuating the fire, and even when my store was under six feet of water, I wasn’t stressed because I was focused on keeping myself safe. During hard times, remind yourself that things can be replaced — your car, your home, your store — but your life and your health cannot. Humble up and keep your worries in check.”

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location after the floods. Despite the many trials life has thrown at Khan and her store, they’re both standing tall as symbols of strength in their community.

To understand how Khan keeps a level head in difficult times, LINK asks what she’s learned from natural disaster.

S TAY P OSITIVE AND OPEN TO LIFE’S LESSONS “Through it all, I kept a positive mindset. In a way, there’s a beautiful lesson you can learn through tragedy about how precious moments are. Until then, you don’t truly appreciate how good you have things. The day we flooded was the day my husband and I found out we were pregnant, and we were so happy. And the universe kind of gave me forced time off to actually enjoy the pregnancy. The timing was perfect — I just had to be willing to pay attention and understand what the universe was trying to teach me.”

HELP OTHERS “When we were evacuating from the fire and a car would pull over on the side of the road, other people would pull over, too, to see if that driver needed help. Those moments remind you it takes a village to take care of everyone. If you see your neighbour is in distress, do what you can to help them out.”

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ADVERTISING FEATURE

Big interview or meeting coming up?

Get some style tips from Mya Khan at sait.ca/link.

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Baselines scale in multiples of 48pt. Minimum baseline 12pt.

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CALGARY PUBLIC LIBRARY PLANS FOR THE FUTURE

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The new CEO is excited about the years ahead after more than a century serving the community

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Stepping into the CEO role a half year ago, Sarah Meilleur recognizes the importance of the Calgary Public Library to the community — now and into the future.

“Libraries play such an incredible role in society and make such a difference in a community,” says Meilleur.

After 110 years serving the Calgary area, the Library is looking to the future, using what it learned over the past two years to focus on pandemic recovery and economic response.

“The pandemic has taught us how much libraries make a difference and are critical to our community,” says Meilleur.

“I’m excited to see where that takes us in the next couple of years.”

Many of the efforts employed during the pandemic, like working with city school boards to engage children in reading and learning opportunities during the summer break, will continue.

And for Meilleur, youth outreach is essential.

“Our goal is to make sure no child in our community is left behind over the summer months,” she says. “The Library is the place for that because there are no barriers, and they are free to access all the programs and services.”

Online programming, e-library databases, bedtime storytime for kids, a variety of digital learning opportunities and free memberships will all continue, making library services more accessible to the community.

“As we look to the future, we see the Calgary Public Library being a leader in connecting our communities,” says Meilleur, “building that sense of connection once again, championing a sense of belonging, all while building empathy and energizing lifelong learning and respect in all forms.”

For more information on the Calgary Public Library and to register for your free membership, visit calgarylibrary.ca.

ADVERTISING FEATURE

LUXURIOUS LIVING AT RIVERWALK The latest retirement living community from Verve Senior Living is an urban gem where both active retirees and residents requiring advanced care have it all — both in and outside the property. Located in the heart of Mission-Cliff Bungalow, Riverwalk Retirement Residence offers unique advantages you won’t find anywhere else. The unique property is already drawing buzz for its luxury amenities, active community unique shops and restaurants, so read on to hear what people are getting excited about.

THE PERFECT LOCATION

Just steps from the Elbow River and essential services like grocery stores, pharmacies and a post office, Riverwalk’s location just off 4th Street S.W. eschews the tradition of retirement communities in far-flung suburbs. Pathways and parks are just steps from the door, and transit options abound.

“It’s really beneficial for the active senior to just be able to walk out their door, not have to worry about a car and get all the extra services that are out there in the community,” says Sheri Brown, Regional Director of Sales & Marketing, Western Canada.

EVERYTHING YOU NEED

1 Brand guideline creation for SAIT LINK magazine 2 Custom photography 3 Sponsored digital content 4 Custom photography 5 Sponsored content/editorial and design for print 6 Custom photography 7 Custom blog and photography for client platforms 8 Interactive digital PDF 9 Book publishing, editing and design 6 Re d Po i nt Med i a Gro u p

Riverwalk’s Presentation Centre is open now for appointments, with move-ins expected to begin in September 2022. Learn more at verveseniorliving.com/riverwalk/

While its location is a prime draw for Riverwalk, the truth is you never really have to leave. Dining options — including a pub, a formal dining room and private dining — are helmed by Red Seal chefs. Unlike many retirement communities, meals are not on a fixed schedule. Residents can dine whenever they please.

Luxury amenities include a spa, a salon, a movie theatre and games room, a fitness centre and active common areas, among other things.

“I like to equate it to a cruise ship on land,” says Brown. Like a cruise ship, Riverwalk also offers

live entertainment and shopping. Guest speakers, performers and vendors all make regular visits to the property.

BEAUTIFUL SUITES, THOUGHTFUL CARE

Because Riverwalk is a new build in one of the trendiest parts of Calgary, the entire property has been designed with elegant, modern touches that feel vibrant rather than clinical. This thoughtful design extends to resident suites. These range in size from the Jr. One Bedroom at 477 square feet to extra-roomy Two Bedroom options spanning 714-to-1102 square feet. There are suites for everyone from the minimalist to the resident who loves to entertain.

“There are a lot of couples interested in Riverwalk,” says Brown, noting that many retired couples have diverse health needs.

Options for assisted living and memory care mean these residents will feel just as at home as those who live an independent lifestyle at Riverwalk. Every resident gets personalized care, meaning you won’t be isolated from your spouse should they require more than you do.

Importantly, this range of care means residents won’t have to move out if their needs change.

Riverwalk will work with you to address your needs as they change.

“Publishing an exclusively digital format is something we have never done before.

The team at RedPoint was innovative and creative throughout the entire process, helping identify potential community responses to accessibility, engagement, readability and device compatibility.”

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— Philip Lozano, manager, Be Local

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In 2020:

THE HANGAR FLIGHT MUSEUM HAWKER HURRICANE 5389 – A LEGEND REBORN

Donations by network members to local charities exceeded

$1.5 million with 75% of members reporting they donated

POWER In Numbers

of members had a specific and formalized waste management strategy

of waste was diverted from landfills by our members

87% of members had a specific stated social impact goal

79% of members reported they met their social impact goal

Members spent

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SOUVENIR EDITION

2,411+ people were employed by network members 1,962 (81%) of these employees were paid above the 2018 living wage of $16.45 (6% of businesses actually increased their employees’ salaries mid-pandemic to pay more people a living wage!)

Celebrating a valiant and hardworking icon of Canadian aviation history

9/11/19 10:27 AM

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9/11/19 10:31 10:21 AM

on locally procured input goods and services

Pr i va te a nd Co nf id ent ia l 7

We’d love to hear from you!

Meredith Bailey Manager, RPM Content Studio mbailey@redpointmedia.ca

Letter mail is accepted at cSPACE King Edward: 1721 - 29 Avenue SW, Suite 375, Calgary, Alberta T2T 6T7 | 403.240.9055

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