Philly Farm and Food Fest 2014 Guidebook

CSA Shares Still Available!

grid 2014 local ad_Layout 1 1/30/14 2:48 PM Page 1

p o h S al!

Loc MON–SAT 8–6 & SUN 9–5 • $4 PARKING 12TH & ARCH STREETS • 215-922-2317

www.readingterminalmarket.org

Presented by

GET YOUR TICKETS NOW!

Up g ra d e s Ava il a b le !

Ti ck et s to th e Sh el lfi sh Sa lo n an d Li ba tio ns Lo un ge ar e ea ch an ad di tio na l $1 5, an d wo rth it!

General Admission tickets are $20 in advance, $25 at the door. Group discounts available. Kids under 12 admitted free.

Purchase tickets at phillyfarmfest.org.

additional sponsors

About Philly Farm & Food Fest Philly Farm & Food Fest began in 2012 with the simple idea of helping local farmers find new customers in Philadelphia.

Longtime colleagues and White Dog alumna, Ann Karlen and Marilyn Anthony, decided to harness the collective power of their nonprofit organizations, Fair Food and PASA, to create a large, early season farmers market. The event would be family-friendly, low cost to exhibitors and attendees, educational, fun and delicious.

Now in its third year, the Philly Farm & Food Fest is twice as big and even more delicious. Initially the Fest celebrated “Locally Sourced” businesses of local growers and food producers. This year, we received so many vendor applications from new businesses that we added a “Locally Made” category. The ingredients may not be available here (almonds, coffee beans and sesame seeds) but local entrepreneurs are creating community-based businesses that enrich our region.

Philly Farm & Food Fest will nourish, inspire and sustain you. Come prepared to shop—food this good needs to follow you home.

thanks to fest friends

cover design by J2 Partnership

With more than 5,000 members, PASA (Pennsylvania Association for Sustainable Agriculture) is one of the oldest and largest sustainable agriculture organizations in the U.S. Through business and marketing support for farmers, public advocacy and consumer education, PASA seeks to promote profitable farms that produce healthy food for all people while respecting the natural environment. For more information, visit pasafarming.org, follow us at facebook.com/pasafarming, youtube.com/pasafarming and @pasafarming.

Fair Food is dedicated to bringing healthy local food to the Philadelphia marketplace, and supporting a humane, sustainable agriculture system for the region.

Fair Food was founded in 2000 to connect local small-scale farms with restaurants and since that time, Fair Food has helped hundreds of regional producers grow their business value by providing support in the areas of marketing and sales, and increasing farmers’ knowledge, familiarity, and access to markets. For more information, visit fairfoodphilly.com.

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EXHIBIT HALL G 1. Door to Door Organics Tristate 2. Vera Pasta 3. Epic Pickles 4. Conebella Farm Cheese 5. Hobo Ed’s Artisan Coffee, LLC 6. Delaware Valley Food Co-ops 7. BioOrganics LLC 8. Stonekeep Meadery 9. Simply Ghee 10. John & Kira's 11. Bennett Compost 12. Philly Food Works 13. Urban Tree Connection 14. Weckerly's Ice Cream 15. Wild For Salmon 16. Jamison Farm 17. Cobblestone Krautery 18. Local Roots Cranford 19. Donna & Company Artisanal Chocolates 20. Lil’ Pop Shop 21. Good Spoon 22. Taft Foodmasters

23. Obis One, LLC 24. Happy Cat Farms 25. Amaranth Gluten Free Bakery 26. Circle M Farms LLC 27. Healcrest Urban Farm 28. Cape May Salt Oysters 29. Paradocx Vineyard 30. Market Day Canele 31. Good Enough for Kids 32. Mom Mom’s Coffee House 33. Wild Flour Bakery 34. Little Baby's Ice Cream 35. Oyler's Organic Farms 36. Hocks N Coqs 37. GMO Free PA 38. Long Cove Foods 39. Beechwood Orchards 40. Beekeepers Guild 41. The Enterprise Center CDC/ Dorrance Hamilton Culinary 42. Feast Your Eyes Catering 43. Kevin's Fresh Salad Dressing 44. Heritage Shellfish Co-op

SHELLFISH SALON

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LOCAL LIBATIONS LOUNGE

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45. Gemelli Bakers 46. Fulper Family Farmstead 47. Animal Welfare Approved 48. Lansdowne Economic Development Corporation 49. The Random Tea Room 50. Spotted Hill Farm 51. Gilda's Biscotti 52. ReAnimator Coffee 53. Birchrun Hills Farm 54. Heirzoom Bakery 55. First Field 56. Small Valley Milling 57. Shellbark Hollow Farm 58. Ironstone Creamery 59. Tait Farm Foods 60. Bill's Best Organic BBQ 61. Tandi's Naturals 62. Christina Maser Co. 63. Wholesome Dairy Farms 64. PASA 65. Front Porch Family Farms 66. Nanna's Secret LLC

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BOX OFFICE

CLASSROOM

67. OwowCow Creamery 68. Philadelphia Distilling 69. Food & Ferments 70. Choptank Oysters 71. Upper Merion Farmers Market 72. Yellow Springs Farm 73. Subarashii Kudamono 74. Village Eatinghouse 75. Metropolitan Bakery 76. Fair Food Philly 77. Frecon Farms 78. Spring Hills Farm 79. Udairy Creamery @ UDEL 80. Lancaster Farm Fresh Cooperative 81. Mompops 82. Down Dog Healing Café 83. Greensgrow 84. Organic Mechanics Soil Company 85. Peace Tree Farm

ATRIUM 1. Green Mountain Energy 2. Mayor’s Office of Sustainability 3. PSU Master Gardeners 4. Philly Cowshare 5. Whole Foods Market 6. Kitchen Table Consultants 7. Eating Philadelphia/ Philly Beer Scene 8. Food & Water Watch 9. PennEnvironment 10. Philadelphia Urban Creators 11. Russett 12. MAD Cookie Company 13. Castle Valley Milling 14. Community Energy Inc 15. Righteous Felon Jerky Cartel 16. Reading Terminal Market 17. Bookbinder Specialties 18. Sweet Nectar 19. Republic Bank 20. Honeygrow 21. Naturela Foods 22. Viridian Energy 23. Susquehanna Mills Co. 24. Hope Cohen Cookbook 25. Philly Fair Trade Roasters 26. Sierra Club 27. Angela’s Café 28. Philly Homebrew Outlet 29. Wyck House Home Farm 30. PGW EnergySense 31. Fairmount Park Conservancy 32. REI 33. Grid

* Map subject to change BROAD STREET ENTRANCE phillyfarmfest.org | T H I r d A n n ua l P H I LLY FA R M A ND F O O D F E S T | 5

THE LANDISVILLE PRODUCE GROWERS CO-OPERATIVE New Jersey’s Finest Fruits & Vegetables Direct from the Grower The United States Oldest Agricultural Co-Operative

≈1914∆

Landisville, New Jersey ) ( Felix Donato

856 697-2271

Only Your Back Yard Is More Local.

Look for produce from Weavers Way Farms at the Co-op.

grown

PHIL

(18

ADEL

in

PHIA

041

0)

Community-owned food markets open to everyone.

www.weaversway.coop Chestnut Hill

Mt. Airy

8424 Germantown Ave.

559 Carpenter Lane

Next Door

Across the Way

8426 Germantown Ave.

610 Carpenter Lane

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healthy, organic fare for all occasions

Great News About Good Food A Lively Conversation About Healthy Eating

Philadelphia is at the forefront of the food world more than people realize, says nationally known hospitality consultant and food trend blogger, Clark Wolf.

“There are so many exciting developments— the way we’re talking about and getting to food these days,” Wolf says. “Philadelphia has always been a hotbed of good food.”

This year for the first time, the Philly Farm & Food Fest is hosting a panel presentation, moderated by Wolf, to discuss simple ways people can increase their daily ration of wholesome foods.

Wolf helped start the nation’s first Food Studies program at New York University and he works with farmers, chefs and others to make better food into better business and a better community. “There’s a lot going on and it’s fun to be able to share it in one of my favorite food cities in the whole world,” he says.

Free

with G eneral . ticket A dmission in the . m p.

30 1: .

Fest C lassroom

Hear from these local and regional experts, too.

Matthew Derr is the energetic young president of the sustainable agriculture school, Sterling College, which has drawn visits from Mark Bittman and Alice Waters, among others.

Lucinda Duncalfe, founder and CEO of Real Food Works, is making a whole new business sector out of connecting available kitchen power with the people who want great fresh food.

Zachary Golper, owner and head baker at Bien Cuit, is a young bread baker who once manned the ovens at Le Bec Fin. He is now on his own at Bien Cuit bakery in Brooklyn. Zach knows the importance and impact of Philadelphia on the greater foodscene.

Aimee Olexy, owner of Talulu’s Garden, a highly regarded restaurant in downtown Philadelphia, is bolstering the farm-to-table movement.

Dr. Pierantonio Russo, MD, FCPP, FAAP/CT/Card, is the medical director and cardiac surgeon at Independence Blue Cross, Philadelphia. He is an advocate for healthy eating and a proponent for good food.

Lisa Sasson, MS, RDN, CD/N, is an articulate and inspiring registered dietician and Clinical Associate professor at NYU who takes students to Italy for six weeks every year as part of a delicious education.

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Featured at Fest

A sampling of the amazing variety of growers and producers at this year’s Philly Farm & Food Fest Each year, the Philly Farm & Food Fest showcases the best local growers and producers in Philadelphia and around the greater region. These 11 vendors reflect the diversity and breadth of this year’s show and provide just a sampling of the unique, organic and delicious products you’ll find at the Fest.

The Christina Maser Company

Honeygrow

and Tandi’s Naturals

As a newly converted promoter of

The Christina Maser Company

a plant-based diet who had tired

is a small batch food producer

of eating boring meals at work,

located in Lancaster Pennsyl-

Justin Rosenberg left the confines

vania. The business started in

of his cubicle to pursue his pas-

2001 after the founder, Gretchen

sion: creating a restaurant that

(Christina) Maser, learned how to

serves healthy and delicious food.

make jam and took her new skill

He started honeygrow in 2012 as a

to the extreme—producing jams,

way to bring people together over

sauces and condiments. The

quality, wholesome and simple

business also includes Tandi’s

foods—stir frys, salads, smoothies

Naturals, which sells all-natural

and honeybar treats. The com-

hand-made soaps, bath, body

pany’s focus on fresh means that

and home-care products. The

from farm to fork, the ingredients

company is preparing to move to

on their menu are sourced as lo-

a newer, larger location by late

cally and as seasonally as possible.

April, where they have plans to

honeygrow.com

host small cooking classes and demonstrations. christinamaser.com, tandisnaturals.com Food & Ferments Philadelphia-based food lovers and ferment makers, Carly and Dave Dougherty, created Food & Ferments to bring nourishing, tangy, delicious, lacto-fermented food and drinks back to the dinner table. Their products, which include raw, naturally fermented sauerkrauts, beet kvass, naturally fermented pickle juice, kombucha and kimchis, help to promote good health and celebrate culture, on both the micro-

SHELLFISH SALON

For Sam Mink, owner of Oyster House, serving seafood runs in his blood. His grandfather owned Kelly’s on S. Mole Street, a seafood restaurant that sat across from City Hall until the block was demolished in 1969. Sam’s father, David Mink, opened the Sansom Street Oyster House in 1976 and ran it until Sam took over in 2009 when it was renamed Oyster House. So that means he’s well-qualified to be describing the oysters and clams served at the Shellfish Salon.

limited to grou ps of 3 0

He’ll be working with Peter McCarthy of Heritage Shellfish Cooperative, Kevin McClarren of Choptank Oyster Company, Brian Harman of Cape May Salt Oyster Company, Betsy Haskin of Betsy’s Cape Shore Salts, Stephanie Tramdack Cash of Dias Creek Oyster Company and Gustavo Calvo of Sweet Amalia Oyster Farm. And fear not, oyster and clam newbies. “Every single person” who’s tried oysters has enjoyed it, Mink says. “They don’t bite.”

Timed tickets are $15 and must be purchased with an advanced General Admission ticket.

scopic and societal levels. foodandferments.com

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photo by Jason Varney

Spring & Summer at

Fresh Options in Financing Lending support to rural America®

INTERACTIVE GAMES, EDUCATIONAL PROGRAMS, MOVIE NIGHTS, FOOD TRUCKS, BEER GARDENS AND MORE… 8 acres of public space at the base of the

Visit theOvalPHL.org for event calendar. #TheOvalPHL

Benjamin Franklin Parkway, transformed into

mafc.com

agchoice.com

Philly’s new “Park on the Parkway.”

Farm Fest at the Oval 4/17-4/19

cobank.com

The Merchants Fund makes small grants to small businesses in Philadelphia.

We invested with Philly Farm & Food Fest because it is all about the best food from our

local economy. Featured above is Gilda Doganiero, board member of TMF, her extraordi-

locally and Kira Baker-Doyle is also a board member. Both companies will be exhibiting at Philly Farm & Food Fest. The photo was shot at the Fair Food Farmstand at Reading Terminal.

1528 Walnut Street, Ste. 1004 • 215-399-1339 merchantsfund.org • info@merchantsfund.org

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Local Libations Lounge If you missed the chance last year to enjoy sipping some of our locally produced spirits, don’t miss out again at the bigger than ever 2014 Local Libations Lounge. Back by popular demand, we’re expanding the number of beverages and offering four small group sessions with the

producers of Philadelphia Distilling’s Bluecoat Gin, Dad’s Hat Rye, Frecon Farms hard cider, Paradocx wines, and other tempting varieties.

Snag a seat at the table for this fascinating and flavorful sampling of artisan alcoholic beverages with the makers themselves.

Tastings held hour LY -limited to grou ps of 60

Timed tickets are $15 and must be purchased with an advanced General Admission ticket. You must be 21 to purchase tickets and photo ID is required to enter.

Kitchen Table Consultants

Market Day Canele

For Ted LeBow and Jennifer Brod-

Opened in 2010, West Philadel-

sky, principals at Kitchen Table

phia’s Market Day Canele makes

Consultants, the goal is simple—

traditional canele, sweet and

to help farmers, food artisans and

savory tarts, cookies, fleur de sel

nonprofits build lasting, profitable

caramel, a savory stew or tartlette

and locally focused businesses.

or two and crispy roasted chilies.

The company provides hands-on

Gil Ortale and Nem Ngo use farm

coaching; business planning; fi-

fresh eggs, hormone-free milk

nancial, cultural and operational

and butter, wheat flour, sugar, dark

aligning; event planning and more.

rum, orange zest, fleur de sel, bees

kitchentableconsultants.com

wax and vanilla to create fine food products. Their products can be

Oylers Organic Orchard

purchased at select coffee houses,

Oylers Organic Orchard is a sixth

farmers markets and grocery

generation, 360 acre certified

stores. marketdaycanele.com

organic family farm located seven miles northwest of Gettysburg,

Righteous Felon Jerky Cartel

Pennsylvania. Owners Bill and

Started in 2012 by a group of

Mary Ann Oyler, with the help of

friends, Righteous Felon Jerky

family members Sara, Jacob, Liz,

Cartel in West Chester, Pennsyl-

Katrina and Jerome, work to offer

vania, specializes in producing

their certified organic apples,

beef jerky made with unique, high

apple cider and applesauce to

quality all-natural ingredients.

retail and wholesale customers.

They produce small batches and

Apples are grown in their orchards

use Black Angus Beef that is

and either packed, pressed into

grown naturally—without the use

cider, or made into sauce in their

of growth hormones or antibiot-

new facilities located on the farm.

ics—in three flavors: O.G. Hickory,

The farm’s recently built market

Che-Potle Guevara and Habanero

also features grass-fed, grass-

Escobar. RFJC donates a portion of

finished beef, soy-free pastured

all sales to The Innocence Project,

eggs, and other local specialty

a non-profit organization dedi-

products. oylersorganicfarms.com

cated to exonerating wrongfully convicted individuals through the

Small Valley Milling Located in Central Pennsylvania, Small Valley Milling makes natural and organic spelt and wheat flour that’s produced primarily from grain raised on the family-operated and organic farm. The family’s fascination with spelt led to the construction of a facility to de-hull (remove the outer husk, shell) the grain so it can be enjoyed as a nutritious whole grain or be milled into flour. smallvalleymilling.com

Vera Pasta Chef Joe D’Andrea created Vera Pasta to bring the simple true flavors of Italy to Pennsylvania. His pastas, homemade gnocchi, ravioli and sauces are inspired by his Italian childhood in West Chester, Pennsylvania, and from his schooling in Italy. Vera Pasta is dedicated to showcasing pasta and sauces from all regions of Italy, from the rich, sophisticated north to the rustic, bold south. verapasta.com Yellow Springs Goat Cheese Located in Chester Springs, Penn-

Tait Farm Foods

sylvania, Yellow Springs Farm

Tait Farm Foods is a diversified family farm in Central Pennsylvania, that includes 10 acres of certified organic vegetables, fruits and a greenhouse. They offer a Community Supported Agriculture (CSA) program that serves several local restaurants, a farmers market and an onfarm retail store, the Harvest Shop. The farm also manufactures more than 50 specialty foods—including savory condiments, fruit spreads, cooking sauces and more—that are sold at the shop, online and to retailers and restaurants around the region. taitfarmfoods.com

produces about 30 varieties of all natural fresh and aged goat cheeses, goat milk yogurts and goat milk caramel sauces. The goats are raised on pasture without artificial hormones or antibiotics and the nursery is run using organic fertilizers and natural products, without the use of chemical pesticides or herbicides. The farm offers a goat cheese Community Sponsored Agriculture (CSA) and the dairy products are sold to restaurants and wholesale accounts. Direct sales are offered on specific days at the farm May through September and through the West Chester Growers Market. yellowspringsfarm.com

use of DNA evidence and reforming the criminal justice system to prevent future injustices from occurring. righteousfelon.com

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photo courtesy of Philadelphia Distilling

FRESH, LOCAL & SEASONAL

Shaved Baby Carrot, Red & Golden Beet Salad

(215) 386-8595 12thstcatering.com

Grown. Produced. Bottled.

Come experience our award-winning wines available by the flight, by the glass, by the bottle and even some by the can.

Enjoy live music at our Friday night happy hours, upcoming 2014 summer concert series or at one of our monthly events.

CSA program memberships are also available to give you an even greater Paradocx experience.

•••••••••••••••••••••••••••••••••••••••••••••••••••••

We Offer Seasonal and Locally Grown

FRUITS+HERBS

FLOWERS vegetables Pesticide Free •••••••••••••••••••••••••••••••••••••••••••••••••••••

4300 Monument Rd. Phila., PA 19131

215.877.1925 heritagefarmphiladelphia.org

The Vineyard - Winery, Retail 1833 Flint Hill Rd, Landenberg, PA The Market at Liberty Place - Wine Bar, Retail 148 W. State St, Kennett Square, PA Booth’s Corner - Retail 1362 Naamans Creek Rd, Garnet Valley, PA PINOT Boutique - Retail 227 Market St, Old City, Philadelphia, PA

paradocx.com

Paradocx Vineyard

610.255.5684

#paradocxvineyard

•••••••••••••••••••••••••••••••••••••••••••••••••••••

We are a pick-up location for West Philly Foods CSA phillyfarmfest.org | T H I r d A n n ua l P H I LLY FA R M A ND F O O D F E S T | 11

It’s Springtime

Wake up and smell our coffee! phillyfairtrade.com • 267.270.2563 Find our coffee online or at area cafes and markets

OPEN SATURDAYS 8:30 AM - 1:00 PM May 17 - October 25 rain or shine

Located in Kings Court in the center of Historic Haddonfield New Jersey

Fresh New Jersey Produce Organic, Specialty Foods & Flowers Live Music, Children’s Activities & More thanks to our patrons and market sponsor

FOLLOW US ON FACEBOOK!

Haddonfieldfarmersmarket.org

12 | T H I r d A n n ua l P H I LLY FA R M A ND F O O D F E S T | phillyfarmfest.org

701 S 4 t h St , P hi l a d el phi a , PA 1914 7 P ho ne: (2 15 ) 2 38-1888

Sunday Suppers & New Late Night Menu with Sam Jacobson

Hours: Tuesday - Sunday Dinner 5 pm - 10 pm Late Night Menu 10 pm - 12 am Bar 5 pm - 2am so u t hwa rkre st a u ra nt .c o m

Delaware's premiere supplier of Pennsylvania-grown organic and pastured foods

7417 Lancaster Pike Hockessin, DE 19707 | (302) 234-6779

www.HarvestMarketNaturalFoods.com Vegan Scrapple “Traditional Style”

SOY-FREE & GLUTEN-FREE Made in West Chester, PA Using Local Farms & Mills Organic, Certifed Organic & Non-GMO Ingredients www.longcovefoods.com

www.greenlinepaper.com phillyfarmfest.org | T H I r d A n n ua l P H I LLY FA R M A ND F O O D F E S T | 13

From Around Here Whole Foods Market program bolsters local producer Organic Mechanics Soil Company In 2007, a flyer for a new Whole Foods Market program caught the eye of Mark Highland, founder and president of Organic Mechanics Potting Soil. It asked for local producers who had products that were grown, raised, harvested or crafted within 100 miles from a Whole Foods Market store (measured as the crow flies). Highland had such a product. His 100 percent organic potting soil and planting mix was made outside of Philadelphia in Chester County, Pennsylvania, and used locally sourced ingredients, so he applied. “I got lucky,” he says.

Whole Foods Market brought him onboard and used his company as an advertisement for the program when it began it in 2007. Previously called Local, the program name was changed in the summer of 2013 to From Around Here to be more specific and get away from the fuzzy definition of local.

Through the program, Whole Foods Market wanted a way to share the stories of the companies it was endorsing with its customers—to help bridge the gap between producer and consumer and to promote the shared dedication to environmental sustainability. “When you tell the whole story, then that transparency tends to build a connection,” Highland says. “It compels [customers] to pick up a bag and try it right then and there.” And before long, “we have a customer for life.”

Whole Foods Market eventually started selling Organic Mechanics products in multiple markets, including Philadelphia, Pittsburgh, New Jersey, the Mid-Atlantic region, the Northeastern region and most recently the Midwest, although the company still gets most of its business from local stores. From Around Here products

in Whole Foods Market stores that are beyond the 100 miles away are highlighted using a “From Pennsylvania” signs and call-outs.

According to Highland, the support he has received as a result of From Around Here has bolstered Organic Mechanics and helped increase sales. “When people learn that Whole Foods is one of our major customers … it’s an impressive thing,” Highland says, adding that the name recognition has prompted other companies to sell his products.

Organic Mechanics Container Blend Potting Soil is ideal for container gardens, transplanting, tropical and indoor plants, and because it’s peat-free, you'll water half as often. To purchase, head to your nearest Whole Foods Market or visit organicmechanicsoil.com.

Highland is looking forward to attending Philly Farm & Food Fest. The event is a good way for him to come face to face with customers and to share his story about wanting to create a nutrient-dense organic soil that touted earth-friendly benefits.

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Highland says that using Organic Mechanics soil cultivates healthier produce, makes the planet more sustainable, groundwater safer to drink, promotes cleaner air and helps keep your family healthier. “Even if you’re a family of one,” he says. photo by Lucas Hardison

BUCK RUN FARM, COATESVILLE, PA

25 years of experience in producing locally grown, 100% grass-fed beef from our Chester County Pastures No artificial growth stimulants, hormones or antibiotics

www.buckrunfarm.com • 610.486.0789 or 610.384.6576

the pre-Finished Hardwood specialist since 1985 Environmentally-Friendly Wood Floors, Naturally Buy from a local Philly homeowner and SAVE!

(800) 363-6881 Materials

installation

It's Time for Suppa!

repairs

BYO, New American @ Liberties Walk, Northern Liberties 1040 N. American St. #1101 Philadelphia, PA (215) 644-9324 timeforsuppa.com

Craft Shop

handmade, upcycled, natural fiber items Mon-Fri 9am - 5pm

Camphill CafĂŠ

an ecologically-focused intentional organic, local food Wed-Sat 10am - 2pm community in Chester County, PA Sankanac CSA camphillkimberton.org phillyfarmfest.org | T H I r d A n n ua l P H I LLY FA R M A ND F O O D F E S T | 15