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find tomorrow’s opportunities


© 2014

“out there in some garage an entrepreneur is forging a bullet with your company’s name on it”


Š 2014

evolution and change is constant, and with this comes new ideas...


© 2014

Redfire offers fresh packaging design ideas to capture tomorrow’s opportunities.... and we’d love to meet you to share what we have.


here’s a bit about redfire... Redfire is an Auckland based interdisciplinary brand marketing agency and offers a wealth of Specialist Packaging Design Experience. We utilise intelligence (common sense) and creative craft to develop shelf savvy packaging that sells. Our work covers Packaging Strategy and Architecture, New Brand Packaging and Packaging Refreshments. It helps that we also understand the FMCG market and have extensive experience both local and globally.

© 2014

We’re a professional and experienced team who are passionate and keen to work with clients looking for something fresh, innovative and functional, to deliver tangible results.



is Unsold.

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Redfire thrives on turning more shoppers into buyers. We craft packaging that is derived from strong strategic thinking, research and relevance for tomorrow’s market.


our process

1. scout

2. hunt

Business Opportunities Internal and External Brand Audit

packaging strategy

Point of Sale Marketing Collateral Internal & External Comms

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New Opportunities

Local and Global Trends


Growing Businesses


Investigation Market Analysis

3. harvest


some of our team Colin Downing Strategic Director - Brand & Creative (BBS- Economics)

With over 20 years experience in marketing, branding and launching product to market, Colin’s experience allows him to creatively and subjectively develop design strategies and campaigns that deliver an integrated approach across both traditional and digital mediums. Colin is the principal of Redfire and has a passion for strategy and packaging. His understanding of retailing ensures the ideas, creativity and outcomes produced are functional and work in their respective environments. He has worked across many industries including significant FMCG/ Food Service experience. This includes Ceres Organics, Harvest Natural Foods, Venerdi, Summer Harvest, Bundy Juice, Paul Holmes Olive Oils, Marsanta Foods, , Sal’s NY Pizza & Market Place. Colin is an avid fisherman and when time allows you will find him out on the Hauraki Gulf. And - yes we have heard about the big one that got away.

Natasha Alimova Art Director

(Bachelor Graphic Design)

Natasha has over 10 years design experience and is a packaging design specialist. She has developed significant FMCG packaging projects and worked on international brands such as; Coca Cola (Latin America), Molinos FMCG (Argentina), Arcor (Argentina), Dos Pinos Dairy Foods (Costa Rica). Whilst in New Zealand, - her new home, she has worked on Ceres Organics, New Zealand Spring Water, Bundy Juice, Brooke Holdings (Major importers of tinned product and ingredients) and Market Place (Harvest Natural Foods).

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Natasha loves cooking and is inspired by New Zealand’s basket of fresh and organic produce and ingredients.

Tony McNeight Creative Director

(Bachelor Graphic Design)

Tony is a senior creative having until recently been a partner and Creative Director at one of New Zealand’s largest independent agencies. Having worked on FMCG, Financial, Industrial, Travel, Retail, Trade, Alcohol, Rural and Pharmaceutical brands; Tony specialises in creative concepting / visualising, advertising, direct mail, point of sale, television and retail. Qualification / awards: Axis Gold Award print winner – Travel. Axis Finalist – Anchor Milk packaging. Direct Mail Awards Finalist – Marley Rainwater Systems. Design tutor (2nd year degree ) Auckland University of Technology. 2 years. Board member AUT Selection Panel – 2 years When Tony’s not crafting the next big idea, you’ll find him aceing his opponents on the tennis court.

Reuben Alderson Senior Designer

(Dip Graphic Communication)

Reuben has skills in all facets of design ranging from packaging design, branding and point of sale through to interactive website design, digital campaign design and social media integration. He has worked on many re brands from start to finish which have involved strategic planning, research, brand development, design and execution. He has worked on New Zealand Spring Water, Brooke Holdings (Major importers of tinned product and ingredients) and Market Place (Harvest Natural Foods), Summer Harvest, B Organic, Venerdi and Avoca. Reuben is a chilli expert and is his own range of organic Chipotle. Yes, we have been guinea pigs and are happily still here to tell the tale.


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and our experience...


what we did: - brand strategy - brand identity – logo redesign - brand architecture - packaging design - campaign strategy, - marketing collateral - point of sale - website design

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- digital assets


© 2014


what we did: - global brand strategy - brand identity – logo design - brand architecture - packaging design - campaign strategy - point of sale - marketing collateral - website - channel marketing - advertising - videos

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- visual comms


© 2014


© 2014


paul holmes

b. organic

what we did:

what we did:

- packaging design (food service)

- naming - brand identity - packaging design

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- print management


what we did: - brand identity refreshment - brand architecture - packaging design - advertising - point of sale - marketing collateral

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- channel and trade show marketing


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some brands we’ve worked with...


our philosophy We passionately believe in brands. Our aim is to work closely with our clients, to understand their business needs and objectives, to create winning ideas and to add

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tangible bottom line results.

• Our overall approach is characterised by these key philosophies: • To be honest and act with integrity • To work in partnership with our clients and to build relationships • To develop ideas & solutions that work functionally as well as conceptually • To develop high quality work • To add tangible value to our clients business


“It all start’s with a conversation”

© 2014

We’d welcome the opportunity to meet you, even if its just to say hi and talk more in detail on what we do.


Let’s chat! P +64 9 358 5692 F +64 9 358 5694 E send us stuff The Steelworks, 3-13 Coles Avenue, Mt Eden PO Box 128 108, Remuera Auckland 1541, New Zealand

Find Tomorrows Opportunities  

Redfire is an Auckland based interdisciplinary brand marketing agency and offers a wealth of Specialist Packaging Design Experience. Our wo...

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