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Marketing Services Manual


Redeye Marketing Services The Redeye Marketing department is committed to providing our labels with knowledge and opportunities for promoting their new releases and catalog titles. From traditional cooperative options like listening posts and price and positioning programs, to Redeye created materials like the New Release Book, Advance Promotional Mailing, and cooperative advertising with national chain Best Buy, Redeye Marketing has the tools available for your label to get the most out of marketing dollars allocated to promoting its releases. This guide will explain and show examples of the opportunities that Redeye Marketing has to offer that your label is welcome to take full advantage of.


Table of Contents One Sheet Placement Advance Priority Mailing Venue Scan Servicing Indie Store POP Programs Print Ad Cooperative Opportunities Online Advertising Opportunities -Facebook Advertising -Static Blog Bundles -Choose Your Own Blog Bundles -Pitchfork Ads -NPR: Public Media Interactive Redeye Indies Only Product

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One Sheet Placement In New Release Book


One Sheet Placement The sales one sheet for the record is printed in this catalog with a color cover and black and white inside pages. Additional pages can be added for an additional cost. Single page advertisements can also be added to the book for a reduced cost. Highlight label news, a particular release, or a special tour and get guaranteed, specific street date New Release Book placement.

• • • • •

CD - $250.00 LP - $200.00 EP - $150.00 7 Inch - $75.00 Advertisement - $50.00


One Sheet Examples

One Sheet Example

Advertisement Example


Advance Priority Mailing


Advance Priority Mailing Redeye has created an ideal opportunity to reach our top accounts in a concise and convenient way. This special mailing is compiled and sent to a list of your choice, either the top 75 accounts or the top 150 accounts. This mailing includes a play copy and one sheet for the release. 75 or 150 promotional copies are required for this mailing. Copies with a spine are preferred, but not required.

Tier 1 – Top 75 Accounts Mailing - Cost per title is $50.00 plus shipping Tier 2 – Top 150 Accounts Mailing – Cost per title is $50.00 plus shipping


Venue Scan Servicing


Venue Scan Service

Redeye Marketing can help account for venue sales for label artists on tour. This is an excellent way to bolster SoundScan numbers for a release and not miss out on tracking live show sales.

$150 – 3 Months of Service $300 – 6 Months of Service $500 – 12 Months of Service


Indie Store POP Programs


Indie Store POP Programs Redeye Distribution recently surveyed our independent retail customers, asking what POP products that they find most effective. The top results came back as follows: 1) Physical Samplers 2) Posters 3) Stickers 4) Postcards Utilizing the top 4 POP results, Redeye created unique packages to allow you to promote a specific release, group of releases, or your catalog to our top independent retail customers.


Indie Store POP Programs Packages consist of combinations of physical samplers, posters, stickers, and postcards. You can showcase developing artists, promote an upcoming tour, or highlight the entire catalog at an affordable rate. The program can be split amongst releases - you are not limited to only one release per promotion. Package prices include all production of materials (sans design), implementation, and shipping to our top 75 indie store participants. Design is available for additional fee. All items (samplers/posters/stickers/postcards) are available a la carte. Please request pricing for individual items.


Samplers

• 3000 Physical Samplers (40 per store) PACKAGE A


Posters • 400 Posters (5 Per Store) • 11”x17” color PACKAGE A


Stickers

•3000 Stickers (40 Per Store) •Black and White Vinyl •4.25” x 2.75” PACKAGE A


Postcards • 4000 Postcards (50 Per Store) • 4”x 6” –Two Sided w/Color PACKAGE A


Package Deal A (All Components) Package A Includes: • 3000 Samplers (40 per store) • 400 Posters (5 per store) • 3000 Stickers (40 per store) • 4000 Postcards (50 per store) • All Production (sans design) • Shipping Total Cost: $3,500.00


Package Deal B (All Components) Package B Includes: • 3000 Samplers (40 per store) • 400 Posters (5 per store) • 1500 Stickers (20 per store) • 2000 Postcards (25 per store) • All Production (sans design) • Shipping Total Cost: $3,250.00


Package Deal C (No Samplers) Package C Includes: • 400 Posters (5 per store) • 3000 Stickers (40 per store) • 4000 Postcards (50 per store) • All Production (sans design) • Shipping Total Cost: $950.00


Package Deal D (No Samplers) Package D includes: • 400 Posters (5 per store) • 1500 Stickers (20 per store) • 2000 Postcards (25 per store) • All Production (sans design) • Shipping Total Cost: $750.00


Print Ad Cooperative Opportunities


Redeye Print Ad Co-Op

The Redeye Marketing department has created a series of affordable print ads that can be run to advertise releases and/or tour dates in 12 major U.S. markets. We have two options for retail tags: Best Buy and a mixture of local independent stores. Each ad is a quarter page in size and features two cuts. Larger or individual ads available upon request and at additional expense.


Best Buy Co-Op Print Ad Store

Print Outlet

Cost

Best Buy

New York Village Voice

$425

Best Buy

Philadelphia Weekly

$325

Best Buy

Boston Phoenix

$525

Best Buy

Seattle Stranger/Portland Mercury

$400

Best Buy

SF Weekly

$325

Best Buy

Denver Onion

$250

Best Buy

LA Weekly

$425

Best Buy

Chicago Onion

$350

Best Buy

Austin Onion

$200

Best Buy

Atlanta Creative Loafing

$525

Best Buy

Washington DC City Paper

$350

Best Buy

Dallas Observer

$425

Âź Page Ad Example


Indie Store Co-Op Print Ad Store

Print Outlet

Cost

Indie

New York Village Voice

$425

Indie

Philadelphia Weekly

$325

Indie

Boston Phoenix

$525

Indie

Seattle Stranger/Portland Mercury

$400

Indie

SF Weekly

$325

Indie

Denver Onion

$250

Indie

LA Weekly

$425

Indie

Chicago Onion

$350

Indie

Austin Onion

$200

Indie

Atlanta Creative Loafing

$525

Indie

Washington DC City Paper

$350

Indie

Dallas Observer

$425

Indie Store Tags New York, NY – Sound Fix, Permanent Records, Other Music, Halcyon, Good Records Philadelphia, PA – Repo Records Boston, MA – Newbury Comics Seattle, WA – Easy Street, Silver Platters, Sonic Boom, Everyday Music Portland, OR – Music Millennium, Jackpot Records, Everyday Music San Francisco, CA – Rasputin, Streetlight Records Denver, CO – Twist and Shout, Albums On The Hill, Independent Records Los Angeles, CA – Amoeba Hollywood Chicago, IL – Reckless Records, Permanent Records, Rolling Stones Records, Saki, Laurie’s Planet Of Sound Austin, TX – Waterloo, End of an Ear Atlanta, GA – Criminal Records, Decatur CDs, Wax N Facts Washington, DC – Melody Music Shop, Crooked Beat Dallas, TX – Good Records

Advertising Examples on Next Slide


Indie Store Co-Op Print Ad

Âź Page Ad Example

Full Page Ad Example


Online Advertising Opportunities


Online Advertising Opportunities Redeye offers the opportunity to advertise your release with banner ads on a wide array of blogs. We also offer advertising on Facebook, Pitchfork, and with the NPR Public Media Interactive network. Supplementing marketing plans with online advertising is an excellent and affordable way of getting the word on your new release, targeting the exact audience and demographic that makes the most sense. Redeye offers cuts in full packages or tiered pricing levels for advertising releases individually.


Facebook Advertising Let Redeye Marketing Services place ads that target the exact demographic you seek on the #1 social networking site in the world. RMS can work with practically any budget and create custom package plans upon request. Redeye Facebook Compact Package - $125.00 Ads run for 14 Days – Average 500,000 Impressions Redeye Facebook Standard Package - $250.00 Ads run for 14 Days – Average 1,000,000 Impressions Redeye Facebook Deluxe Package - $500.00 Ads run for 30 Days – Average 2,000,000 Impressions


Indie Music: Static Blog Bundles 1 of 4 Cuts in Redeye Banner Bundle – 160,000 Shared Impressions - $325.00 Includes: PasteMagazine.com, Paste Lifeline E-Newsletter, BrooklynVegan.com, PopMatters, KEXP Indie Compact Package – 46,875 Impressions - $500.00 Includes: PasteMagazine.com, PopMatters, KEXP Indie Budget Package – 75,000 Impressions - $750.00 Includes: PasteMagazine.com, PopMatters, KEXP, Largeheartedboy.com Indie Standard Package – 160,000 Impressions - $1250.00 Includes: PasteMagazine.com, Paste Lifeline E-Newsletter, BrooklynVegan.com, PopMatters, KEXP Indie Deluxe Package – 272,500 Impressions - $2000.00** Includes: PasteMagazine.com, Paste Lifeline E-Newsletter, BrooklynVegan.com, PopMatters, KEXP, Elbo.ws **Added Value: (1) contest/giveaway on PasteMagazine.com (1 million impresssions), promoted in Lifeline (100k impressions) and Twitter/Facebook (75k impressions)


Examples (728 x 90 Banners)

KEXP Brooklyn Vegan


Examples (728 x 90 Banners)

Paste Magazine PopMatters


Examples (728 x 90 Banners)

Elbo.ws Largehearted Boy


Indie Music: Choose Your Own Blog Bundles 1 of 4 Cuts in Redeye Banner Bundle – 168,000 Shared Impressions - $325.00 300 x 250, 160 x 600, 728 x 90 – Medium Rectangle, Skyscraper, and Leaderboard Banners **Cuts in Banner Bundle offer no choice – Advertising will appear on: Stereogum.com, BrooklynVegan.com, and PopMatters.com Indie Choice Budget Package – 72,500 Impressions - $750.00 300 x 250, 160 x 600, 728 x 90 – Medium Rectangle, Skyscraper, and Leaderboard Banners Indie Choice Standard Package – 168,000 Impressions - $1250.00 300 x 250, 160 x 600, 728 x 90 – Medium Rectangle, Skyscraper, and Leaderboard Banners Indie Choice Deluxe Package – 325,000 Impressions - $2000.00 300 x 250, 160 x 600, 728 x 90 – Medium Rectangle, Skyscraper, and Leaderboard Banners


Indie Music: Choose Your Own Blog Bundles Packages include rotation on your choice of three blogs listed below. Total number of impressions is split amongst all three blog choices:

Indie/Alt BrooklynVegan.com GorillaVsBear.net HypeMachine.com PopMatters.com RCRDLBL.com Stereogum.com

Punk/Rock AbsolutePunk.net Buzznet.com PunkNews.org Purevolume.com

Pop/Top 40 CeleBuzz.com ConcreteLoop.com Idolator.com OKmagazine.com SocialiteLife.com TheSuperficial.com WWTDD.com (What Would Tyler Durden Do)


Choice Blog Examples

Gorilla Vs. Bear

Stereogum


Pitchfork.com 1 of 4 Cuts in Redeye Banner Bundle – 125,000 Shared Impressions - $325.00 300 x 250 and 728 x 90 – Medium Rectangle and Leaderboard Banners Pitchfork Compact Package – 37,500 Impressions - $500.00 300 x 250 and 728 x 90 – Medium Rectangle and Leaderboard Banners Pitchfork Budget Package – 66,666 Impressions - $750.00 300 x 250 and 728 x 90 – Medium Rectangle and Leaderboard Banners Pitchfork Standard Package – 125,000 Impressions - $1250.00 300 x 250 and 728 x 90 – Medium Rectangle and Leaderboard Banners Pitchfork Deluxe Package – 214, 285 Impressions - $2000.00 300 x 250 and 728 x 90 – Medium Rectangle and Leaderboard Banners


Pitchfork Size Examples


NPR - Public Media Interactive Users are fans of NPR, PBS, and other like-minded content producers and are represented in major markets including: New York, Los Angeles, Washington DC, Philadelphia, Boston, San Francisco, Dallas and Detroit. 1 of 4 Cuts in Redeye Banner Bundle – 200,000 Shared Impressions - $750.00 300 x 250, 160 x 600, 728 x 90 – Medium Rectangle, Skyscraper, and Leaderboard Banners NPR – PMI Standard Package – 200,000 Impressions - $2500.00 300 x 250, 160 x 600, 728 x 90 – Medium Rectangle, Skyscraper, and Leaderboard Banners NPR – PMI Deluxe Package – 400,000 Impressions - $5000.00 300 x 250, 160 x 600, 728 x 90 – Medium Rectangle, Skyscraper, and Leaderboard Banners


NPR – Public Media Interactive


NPR – Public Media Interactive


Redeye Indies Only Product


Redeye Indies Only Product Redeye has created a monthly street date to release your limited quantity and limited edition items. Any sort of special item can be marketed on this date. A cool pre-release 12 inch vinyl, a split 7 inch with awesome bands, special previously mail-order only items, or perhaps leftover tour stock, can all be placed into this program and sold under special terms (low cost, one way, etc). Redeye Indies Only Product is promoted on the first street date of each month via the printed catalog and a dedicated eBlast to all pertinent retail partners.


Redeye Indies Only Examples


Contact Information Let Redeye Marketing Services work for you. To book any of the advertising or promotions contained within, reach out to Jim or Zach below (or your project manager).

Jim Logrando Marketing Services Manager 1-877-733-3931 x288 jim@redeyeusa.com

Zach Stephenson Marketing Coordinator 1-877-733-3931 x231 zach@redeyeusa.com


Redeye Marketing Services