Who will win the digital identity race

What is a ‘super digital identity’?

There are a surprisingly large number of attributes, or characteristics, specific to an individual. We have classified these as inherent, assigned and accumulated. We call the sum total of these characteristics a ‘super digital identity’. The more accurate and secure attributes are, the greater the validity.

People use attributes to varying extents, depending on the transactions they want to engage in. RDC has identified four types, which require different levels of verification and trust: 1. Super: long-term, large, very secure transactions (e.g. house purchase) 2. Casual: one-off, lower value transactions (e.g. airport check-in, tickets) 3. Registered: access paid-for or secured content (e.g. Facebook account) 4. Virtual: browse the web, cookies track an individual The vast range of attributes are currently distributed and stored in many places, presenting huge security and integrity risks.

Attributes of a super digital identity Super identity transaction

Increasing verification

Digital types

1.Super 2.Casual 3.Registered 4.Virtual

Face

Finger print

Inherent ‘Born with’

DoB

Voice

Mobile number

ID card

DNA

Vote registration

Assigned Relationships with legal entities and assets

Email address

Passwords

Health records

Sports preferences

Accumulated Built over and change with time

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Online cookies

Music preferences

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Political opinions

Who will win the race to manage super digital identity?

To facilitate more rapid transaction demands and restore customer trust, super digital identity management is critical. But who will lead the race? Will it be an enterprise that: • holds the most attribute data?

• derives the most value from verifying transactions?

• transacts most frequently with individuals?

• is most trusted by individuals and transacting organisations?

Consumer trust is likely to be the most important determining factor. Super digital identity managers may specialise in virtual transactions, while others may specialise in casual and super transactions.

Transformations in digital transactions are already here. Santander Bank completes an entire money transfer using a person’s voice. In Australia, The Digital Transformation Agency (DTA) wants to give all citizens a digital identity so they can easily, safely and securely access government services.

Best suited digital identity providers Digital transactions Mortgage company Bank

Credit reference agency

eSIM/SIM company

Voting

Shop

Super digital identity manager?

MNO

App

Broker

Cinema

App

Website

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Increasing verifications

Airport

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Red Dawn Consulting has provided rigorous market analysis and winning strategies to deliver growth for +100 companies in the Telecom, Media and Technology industry. Our strategies are grounded with an intimate understanding of competition, customers and emerging innovations from around the world.

Talk to us for more insight on digital identity strategies.

Arun Dehiri

arun@reddawnconsulting.com

Managing Director Adriana Portela

adriana@reddawnconsulting.com

Senior Consultant

Level 1, Devonshire House, One Mayfair Place, London, London W1J 8AJ United Kingdom

+44 (0) 333 301 3450 www.reddawnconsulting.com