BMNI Rate Card 2021

BAUER MEDIA NORTHERN IRELAND RATE CARD | 2021

BAUER MEDIA NORTHERN IRELAND CONNECTING BRANDS CREATIVELY WITH NORTHERN IRELAND

CONTENTS: ADVERTISER PACKAGES CONVERSION FACTORS COMMERCIAL PRODUCTION DIGITAL AUDIO ADVERTISING PROMOTIONS SPONSORSHIP DIGITAL SOCIAL MEDIA ROADSHOWS & OUTSIDE BROADCASTS NOTES GLOSSARY OF TERMS COPY DELIVERY

3 16 17 19 20 30 38 43 47 51 53 54

ADVERTISER PACKAGES |

SPOT V

MON-FRI BANDTIME

JAN-JUN

JULY-AUG

SEPT-DEC

06.00-10.00

£159

£143

£175

10.00-13.00

£126

£113

£139

13.00-16.00

£119

£107

£131

16.00-19.00

£131

£117

£144

19.00-22.00

£40

£36

£44

22.00-24.00

£20

£18

£22

BAUER MEDIA NI | RATE CARD | 2021

VALUE

SAT-SUN TIME BAND

JAN-JUN

JULY-AUG

SEPT-DEC

06.00-10.00

£71

£64

£78

10.00-13.00

£112

£100

£123

13.00-16.00

£83

£75

£92

16.00-19.00

£81

£73

£89

19.00-22.00

£34

£31

£38

22.00-24.00

£17

£15

£19

LOCAL ADVERTISER PACKAGES | MON-FRI TIME BAND

JAN-JUN

JULY-AUG

SEPT-DEC

06.00-10.00

£82

£43

£90

10.00-13.00

£99

£89

£109

13.00-16.00

£64

£57

£71

16.00-19.00

£64

£57

£71

19.00-22.00

£38

£34

£42

22.00-24.00

£13

£11

£14

BAUER MEDIA NI | RATE CARD | 2021

SPOT VALUE

SAT-SUN TIME BAND

JAN-JUN

JULY-AUG

SEPT-DEC

06.00-10.00

£39

£35

£43

10.00-13.00

£53

£48

£58

13.00-16.00

£43

£39

£48

16.00-19.00

£34

£30

£37

19.00-22.00

£28

£25

£31

22.00-24.00

£9

£8

£9

LOCAL ADVERTISER PACKAGES | MON-FRI TIME BAND

JAN-JUN

JULY-AUG

SEPT-DEC

06.00-10.00

£23

£21

£25

10.00-13.00

£31

£27

£34

13.00-16.00

£20

£18

£22

16.00-19.00

£22

£20

£25

19.00-22.00

£23

£21

£25

22.00-24.00

£7

£6

£8

BAUER MEDIA NI | RATE CARD | 2021

SPOT VALUE

SAT-SUN TIME BAND

JAN-JUN

JULY-AUG

SEPT-DEC

06.00-10.00

£18

£16

£19

10.00-13.00

£28

£25

£30

13.00-16.00

£11

£10

£12

16.00-19.00

£10

£9

£11

19.00-22.00

£14

£12

£15

22.00-24.00

£3

£3

£3

LOCAL ADVERTISER PACKAGES | 2021 BESPOKE We have the ability to tailor campaigns based on your budget and campaign objectives. They are planned, based on natural delivery of impacts by daypart and are costed on a CPT basis.

DURATION

Advertisers Choice

AIRTIME

Light/Middle/Heavy weight. Example shown on Page 7 is based on Middleweight weighting of 4 opportunities to hear each week

COMMERCIAL PRODUCTION

Commercial production not included in costs for Tailor Me. Please see Page 20 for costs.

GUARANTEES

Airtime layed down as per table , based on natural delivery by station grouping.

BAUER MEDIA NI | RATE CARD | 2021

BA

AUER NI

Airtime laydown guarantees % OF IMPACTS IN PEAK

% OF IMPACTS OFF PEAK

84%

16%

88%

12%

81%

19%

71%

29% Data refers to RAJAR Survey Q4 2020

LOCAL ADVERTISER PACKAGES | BESPOKE Costs based on Middleweight OTH of 4 per week/Jan-Jun CPT

BAUER NI

BAUER MEDIA NI | RATE CARD | 2021

ADULT IMPACTS

ADULT RATINGS

ADULT REACH

2,189,753

143

546,000

1,524,773

100

382,000

913,153

60

229,000

717,538

47

179,000

343,897

23

86,000

E

ADULT REACH %

ADULT OTH

SPOTS

COST

35.7

4

52

£7,545

25

4

60

£5,260

15

4

50

£3,150

11.7

4

56

£2,470

5.6

4

78

£1,185

Costs based on Rajar Quarter 4 2020 and planned on station natural delivery.

ADVERTISING COSTS | ADULT CPT RATES

2021 Bauer Media NI CPT Rates AUDIENCE

JANUARY-JUNE

Adults

£3.45

• CPT based on Adults only.

• CPT pricing is based on latest RAJAR Survey.

BAUER MEDIA NI | RATE CARD | 2021

• Sched

JULY-AUGUST

SEPTEMBER-DECEMBER

£3.10

£3.80

dule quotes are valid for 1 month only.

LOCAL ADVERTISER PACKAGES | 2021 BOOST Boost is an e昀ective package for clients looking for an immediate short term response combining airtime and mobile directional and pre-planned for

DURATION

2 Weeks

AIRTIME

Light/Middleweight - Average opportunity to hear (OTH) of 2 per week

DIGITAL

DIRECTIONAL Mobile Leaderboard/Banner planetradio.co.uk 40,000 Impressions.

COMMERCIAL PRODUCTION

Standard 30 sec ad with standard voice included

GUARANTEES

At least 60% of spots in peak (0600-1900)

BAUER MEDIA NI | RATE CARD | 2021

MOBILE LEADERBOARD/BANNER

LOCAL ADVERTISER PACKAGES | FIND ME

BAUER NI

BAUER MEDIA NI | RATE CARD | 2021

DIGITAL IMPRESSIONS

AIRTIME ADULT IMPACTS

ADULT RATINGS

40,000

1,565,000

102.4

5

40,000

1,077,000

70.5

3

40,000

620,000

40.6

2

40,000

472,000

30.9

1

40,000

237,000

15.5

A R

ADULT REACH

ADULT REACH %

ADULT OTH

SPOTS

COST

557,054

36.5

2.8

38

£4,389

94,663

25.8

2.7

48

£3,111

30,902

15.1

2.7

1368

£1,970

78,810

11.7

2.6

38

£1,598

91,185

6

2.6

52

£988

Costs based on Rajar Quarter 4 2020 and planned on station natural delivery.

LOCAL ADVERTISER PACKAGES | CONNECT

ADULT REACH

ADULT REACH %

AD O

571,000

37

1

460,000

30

1

232,000

15

1

Costs based on Rajar Quarter

BAUER MEDIA NI | RATE CARD | 2021

T 360

DULT OTH

SPOTS

COST

17.3

720

£11,520

15.4

720

£9,120

11.4

720

£3,620

r 4 2020 and planned on station natural delivery.

LOCAL ADVERTISER PACKAGES | 2021 M

BOOST ME Boost Me is designed to keep the client’s brand top of mind. It will help deliver longer term awareness so that their business is one of the first to be considered when customers are making purchase decisions.

DURATION

2 Weeks

AIRTIME

Middleweight/Heavyweight - Average opportunity to hear (OTH) of 4 per week

DIGITAL

DIRECTIONAL Mobile Leaderboard/Banner Bauer Media NI/Cool 80,000 Impressions.

COMMERCIAL PRODUCTION

Standard 30 sec ad with standard voice included

GUARANTEES

At least 60% of spots in peak (0600-1900)

BAUER MEDIA NI | RATE CARD | 2021

OBILE LEADERBOARD/BANNER

OPTIONAL DIGITAL AUDIO ADVERTISING Digital Impressions on Bauer UK Digital Stations in Northern Ireland £14 CPM

AIRTIME COSTS | DISCOUNT MATRIX

Advertisers with an annualised airtime spend wil £2500-£19,999

£20,000-£39,999

10% Discount

15% Discount

BAUER MEDIA NI | RATE CARD | 2021

ll benefit from the following discount structure Over £40,000

Over £100,000

20% Discount

25% Discount

Discounts are not applicable on Connect 360 package and commercial production

LOCAL ADVERTISER PACKAGES | 2021 CONNECT 360 In all forms of advertising, consistency of both frequency and messaging is central in delivering a successful campaign. Connect 360, an annual on air and digital package, helps ensure that your business is always top of mind in the local area.

DURATION

52 Weeks.

AIRTIME

720 Spots over 52 weeks.

Clients active two weeks in any given month across peak/O昀-Peak and Overnights.

COMMERCIAL PRODUCTION

6 Standard 30 sec ads with standard voice included.

GUARANTEES

Standardised laydown across peak/o昀 peak and overnight.

BAUER MEDIA NI | RATE CARD | 2021

LOCAL ADVERTISER PACKAGES | BOOST M

BAUER NI

BAUER MEDIA NI | RATE CARD | 2021

DIGITAL IMPRESSIONS

AIRTIME ADULT IMPACTS

ADULT RATINGS

80,000

4,335,000

283.7

80,000

3,092,000

202.4

80,000

1,501,000

58.9

80,000

1,209,000

45.9

80,000

545,000

20.9

ME

ADULT REACH

ADULT REACH %

ADULT OTH

SPOTS

COST

709,570

46.5

6.1

108

£11,530

515,529

33.7

6

132

£8,400

225,000

14.7

4

58

£2,970

176,000

11.5

4

60

£2,480

80,000

5.2

4

70

£1,520

Costs based on Rajar Quarter 4 2020 and planned on station natural delivery.

CONVERSION FACTORS | BASED ON 30 SEC

Conversion Factors (Based on 30 sec equivalent 10 sec

20 sec

30 sec

0.5

0.8

1

BAUER MEDIA NI | RATE CARD | 2021

EQUIVALENT

t) 40 sec

50 sec

60 sec

1.3

1.6

1.8 5 second increment options are not available

COMMERCIAL PRODUCTION | SCRIPTS/STUD

COMMERCIAL PRODUCTION

Price includes consultation, script writing, studio hire, legal c and production with a voice selected by the station.

PRODUCTION

DOWNTOWN RADIO OR COOL FM

DOWNTO NETWO

1 voice advert

£180

£180

2 voice advert

£260

£260

Sometimes, an advertiser or an agency may wish to attend the studi such instances, further costs are likely, due to extended studio hire a this service, please ask us for a quote.

Other services we offer include recording audio for video or online p

BAUER MEDIA NI | RATE CARD | 2021

DIOS/LEGAL

clearance (we ensure ALL our adverts are legally compliant)

OWN ORK

DOWNTOWN COUNTRY

ALL BAUER NI

0

£155

£235

0

£240

£335

io session and take an active role in the production of an advert. In and a longer commitment from the voiceover artist. If you require rojects, bespoke jingles and studio hire.

COPY | DELIVERY INSTRUCTIONS

RADIOCENTRE APPROVAL

We now require a Radiocentre clearance number for all adve from the Radiocentre and is proof that the advert is clear to contains any financial terms, is a 15/18 rated movie, a car dea app) or promoting alcohol. For more information see www.ra If you do not supply us with a Radiocentre advert then you w PRS Due to an agreement we have with the Performing Rights Soc PRS details to be supplied if there is music used in the adver The information we need for each track used is: Title of the Track Composer Publisher And if you have these additional pieces of information please Track Number (if a CD) or Catalogue Number (if it’s from a m If there is no music in the advert then please let us know thi

BAUER MEDIA NI | RATE CARD | 2021

erts going out on Bauer stations. This is a number obtained go on air. We will especially need one if the advert content aler, a bank, an over 18s product (horror movie, gambling diocentre.org will run the risk of us not being able to put your ad on air.

ciety (PRS) all adverts going out on Bauer stations require rt. We do not need to be supplied with the label copy.

e also include: usic library) s information too by telling us the advert is Dry.

DIGITAL | PRICING & OPTIONS | DIGITAL AUDIO ADV

THE UK’S BIGGEST RADIO BRANDS. TARGETED NORTHERN IRELAND AUDIENCE.

Use the power of Bauer Radio’s most-loved national radio brands to your campaign to a diverse music-loving audience.

With Digital Audio Advertising, our intuitive delivery system plays yo creative within a traditional break on our national radio stations, str directly to devices like mobiles, tablets and smart speakers.

We seamlessly switch in your ad right alongside other national camp but only in Northern Ireland - so no wastage!

With total control of the amount of plays (impressions) you buy, you book by brand, device and even postcode.

We also have a range of options that allow you to target advanced a groups by age and gender, or by interest using 1st party data.

Rate Card £14 CPM*

Additional postcode and other targeting options range from an addit £2-£5 CPM *Minimum of 50,000 impressions

BAUER MEDIA NI | RATE CARD | 2021

VERTISING

.

o deliver

our 30” reamed

paigns,

u can

audience

tional

|

PROMOTIONS | ACTIVITY | 1 WEEK ON AIR COMPET PROMOTE ME (option 1) Promote me will create a high awareness of your brand over a one week period as you run a competition on a main line show. It is e昀ective if you are looking for an immediate or short term response.

DURATION

7 Days

AIRTIME

6 X 30” Promos across Saturday and Sunday before your promotion 10 X 30” reads and 18 x 30” Promos running on the week of your promotion 18 X 30” Promotion

PRODUCTION

Production included and voiced by the Presenter hosting your competition

BAUER MEDIA NI | RATE CARD | 2021

TITION

PROMOTIONS |

PRICING | 1 WEEK ON

TIMING

TALK UPS

READS

Cool Breakfast with Pete, Paulo and Rebecca

06.00-10.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri (in other parts)

Cool Mid Morning with Paul Kennedy

10.00-13.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Cool Afternoons with Curtis McCosh

13.00-16.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Cool Drive with John Kearns

16.00-19.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Cool Evenings with DJ Hix

19.00-22.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Costs based on

BAUER MEDIA NI | RATE CARD | 2021

N AIR COMPETITION

PROMOS

ADULT REACH

ADULT OTH

PRIZE VALUE

MEDIA VALUE

COST

6x30” across Sat & Sun 18x30” across Mon-Fri (across all parts)

351,335

3.35

£2,000

£4,786

£2,021

As above

341,277

3.18

£1,500

£4,207

£1,500

As above

343,284

3.16

£1,500

£4,206

£1,500

As above

348,174

3.05

£1,500

£4,070

£1,500

As above

336,532

2.92

£1,000

£3,574

£1,000

n Rajar Quarter 4 2020 and planned on station natural delivery. Longer promotional periods are available.

PROMOTIONS |

PRICING | 1 WEE

TIMING

TALK UPS

READS

Downtown Breakfast with Gary, Myles & Glen Pavis

06.00-10.00

A minimum of 3 competition talk ups

10x30” across Mon to Fri

Downtown Mid Morning with Caroline Fleck

10.00-13.00

A minimum of 3 competition talk ups

10x30” across Mon to Fri

Downtown Afternoons with Owen Larkin

13.00-16.00

A minimum of 3 competition talk ups

10x30” across Mon to Fri

Downtown Drive with Neal McClelland

16.00-19.00

A minimum of 3 competition talk ups

10x30” across Mon to Fri

Downtown Evenings with Kirstie McMurray

19.00-22.00

A minimum of 3 competition talk ups

10x30” across Mon to Fri

BAUER MEDIA NI | RATE CARD | 2021

EK ON AIR COMPETITION

PROMOS

ADULT REACH

ADULT OTH

PRIZE VALUE

MEDIA VALUE

COST

6x30” across Sat & Sun 18x30” across Mon-Fri

161,913

3.65

£1,500

£2,356

£999

6x30” across Sat & Sun 18x30” across Mon-Fri

159,554

3.64

£1,500

£2,286

£999

6x30” across Sat & Sun 18x30” across Mon-Fri

159,534

3.51

£1,500

£2,159

£999

6x30” across Sat & Sun 18x30” across Mon-Fri

159,522

3.35

£1,500

£2,004

£999

6x30” across Sat & Sun 18x30” across Mon-Fri

158,659

3.36

£1,000

£1,996

£750

Costs based on Rajar Quarter 4 2020 and planned on station natural delivery.

PROMOTIONS |

PRICING | 1 WEEK

TIMING

TALK UPS

Downtown Country Breakfast with Peter Flannagan

07.00-10.00

A minimum of 3 competition talk ups

10 x 30” acro Mon to Fri

Downtown Country Mid Morning with Kirstie McMurray

10.00-13.00

A minimum of 3 competition talk ups

10 x 30” acro Mon to Fri

Country Roads with Stuart Banford

16.00-19.00

A minimum of 3 competition talk ups

10 x 30” acro Mon to Fri

BAUER MEDIA NI | RATE CARD | 2021

READS

K ON AIR COMPETITION

oss

oss

oss

PROMOS

ADULT REACH

ADULT OTH

PRIZE VALUE

MEDIA VALUE

COST

6x30” across Sat & Sun 18x30” across Mon-Fri

69,412

2.93

£500

£777

£500

6x30” across Sat & Sun 18x30” across Mon - Fri

69,825

3.01

£500

£823

£500

6x30” across Sat & Sun 18x30” across Mon - Fri

70,487

2.74

£500

£715

£500

Costs based on Rajar Quarter 4 2020 and planned on station natural delivery.

PROMOTIONS | ACTIVITY | 1 WEEK ON AIR COMPET PROMOTE ME (option 2) Promote me will create a high awareness of your brand over a one week period as you run a competition on a main line show. It is e昀ective if you are looking for an immediate or short term response. Plus you have the added visual bonus on Facebook!

DURATION

7 Days

AIRTIME

6 X 30” Promos across Saturday and Sunday before your promotion 10 X 30” reads and 18 x 30” Promos running on the week of your promotion 18 X 30” Promotion

PRODUCTION

Production included and voiced by the Presenter hosting your competition

SOCIAL

1 X Facebook Competition post to run on same week as on air promotion (prize value £250)

BAUER MEDIA NI | RATE CARD | 2021

TITION WITH FACEBOOK COMPETITION

PROMOTIONS |

Cool Breakfast with Pete, Paulo and Rebecca

PRICING | 1 WEEK ON TIMING

TALK UPS

READS

06.00-10.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri (in other parts)

PROM

6x3 across and S 18 x 3 across to Fri (a

all par

Cool Mid Morning with Paul Kennedy

10.00-13.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Same abov

Cool Afternoons with Curtis McCosh

13.00-16.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Same abov

Cool Drive with John Kearns

16.00-19.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Same abov

Cool Evenings with DJ Hix

19.00-22.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Same abov

Costs bas

BAUER MEDIA NI | RATE CARD | 2021

N AIR COMPETITION WITH FACEBOOK COMPETITION

MOS

FACEBOOK

ADULT REACH

ADULT OTH

PRIZE VALUE

MEDIA VALUE

COST

0” Sat Sun 30” Mon

1 X Facebook competition post

351,335

3.35

£2,250

£5,086

£2,271

e as ve

1 X Facebook competition post

341,277

3.18

£1,750

£4,507

£1,750

e as ve

1 X Facebook competition post

343,284

3.16

£1,750

£4,506

£1,750

e as ve

1 X Facebook competition post

348,174

3.05

£1,750

£4,470

£1,750

e as ve

1 X Facebook competition post

336,532

2.92

£1,250

£3,874

£1,250

across rts)

sed on Rajar Quarter 3 2020 and planned on station natural delivery. Longer Promotional periods are available.

PROMOTIONS |

PRICING | 1 WEEK ON

TIMING

TALK UPS

READS

PROMO

Downtown Breakfast with Gary, Myles and Glen Pavis

06.00-10.00

A minimum of 3 talk ups

10 x 30” across Mon to Fri

6x30”acro Sat & Su 18x30”acro Mon- Fr

Downtown Mid Morning with Caroline Fleck

10.00-13.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Same as above

Downtown Afternoons with Owen Larkin

13.00-16.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Same as above

Downtown Drive with Neal McClelland

16.00-19.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Same as above

A minimum Downtown 10 x 30” of 3 Same as across Monplanned on s Evenings withCosts based 19.00-22.00 on Rajar competition Quarter 3 2020 and above to Fri Kirstie McMurray talk ups

BAUER MEDIA NI | RATE CARD | 2021

N AIR COMPETITION WITH FACEBOOK COMPETITION

OS

FACEBOOK

ADULT REACH

ADULT OTH

COMBINED PRIZE VALUE

MEDIA VALUE

COST

oss n oss i

1 x Facebook competition post

161,913

3.65

£1,650

£2,556

£999

1 x Facebook competition post

159,554

3.64

£1,650

£2,486

£999

1 x Facebook competition post

159,534

3.51

£1,650

£2,359

£999

1 x Facebook competition post

159,522

3.35

£1,650

£2,204

£999

158,659 station competition natural delivery.

3.36

£1,150

£1,196

£750

s

s

s

s

1 x Facebook post

Costs based on Rajar Quarter 3 2020 and planned on station natural delivery.

PROMOTIONS |

PRICING | 1 WEEK O

TIMING

TALK UPS

READS

PRO

Downtown Country Breakfast with Peter Flannagan

07.00-10.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Downtown Country Mid Morning with Kirstie McMurray

10.00-13.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Sam ab

Country Roads with Stuart Banford

16.00-19.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Sam ab

BAUER MEDIA NI | RATE CARD | 2021

6x30” Sat 18x30” Mon

ON AIR COMPETITION WITH FACEBOOK COMPETITION

OMOS

FACEBOOK

ADULT REACH

ADULT OTH

PRIZE VALUE

MEDIA VALUE

COST

” across & Sun ” across n to Fri

1 X Facebook competition post

69,412

2.93

£550

£877

£500

me as bove

1 X Facebook competition post

69,825

3.01

£550

£923

£500

me as bove

1 X Facebook competition post

70,487

2.74

£550

£815

£500

Costs based on Rajar Quarter 3 2020 and planned on station natural delivery.

PROMOTIONS |

PRICING

- 1 WEEK O

TIMING

TALK UPS

READS

Downtown Breakfast with Gary, Myles and Glen Pavis

06.00-10.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

6x30” acros Sat & Sun 18x30” acro Mon-Fri

Downtown Mid Morning with Caroline Fleck

10.00-13.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Same as abo

Downtown Afternoons with Owen Larkin

13.00-16.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Same as abo

Downtown Drive with Neal McClelland

16.00-19.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Same as abo

Downtown Evenings with Kirstie McMurray

19.00-22.00

A minimum of 3 competition talk ups

10 x 30” across Mon to Fri

Same as abo

BAUER MEDIA NI | RATE CARD | 2021

PROMOS

ON AIR COMPETITION WITH FACEBOOK COMPETITION

FACEBOOK

ADULT REACH

ADULT OTH

COMBINED PRIZE VALUE

MEDIA VALUE

COST

1 x Facebook competition post

161,502

3.53

£1,700

£2,424

£1,150

ove

1 x Facebook competition post

161,026

3.60

£1,700

£2,487

£1,150

ove

1 x Facebook competition post

161,348

3.47

£1,700

£2,361

£1,150

ove

1 x Facebook competition post

160,227

3.34

£1,700

£2,205

£1,150

ove

1 x Facebook competition post

159,718

3.34

£1,200

£2,197

£900

S

ss n oss

Costs based on Rajar Quarter 3 2020 and planned on station natural delivery.

PROMOTIONS |

SHOW

PRICING

- 1 WEEK O

TIMING

TALK UPS

READS

PRO

Downtown Country Breakfast with Peter Flannagan

07.00-10.00

A minimum of 3 competition talk ups

10 x 30” across Mon-Fri

6x acros and 18x acros to

Downtown Country Mid Morning with Kirstie McMurray

10.00-13.00

A minimum of 3 competition talk ups

10 x 30” across Mon-Fri

Sam ab

Country Roads with Stuart Banford

16.00-19.00

A minimum of 3 competition talk ups

10 x 30” across Mon-Fri

Sam ab

BAUER MEDIA NI | RATE CARD | 2021

ON AIR COMPETITION WITH FACEBOOK COMPETITION

OMOS

FACEBOOK

ADULT REACH

ADULT OTH

COMBINED PRIZE VALUE

MEDIA VALUE

COST

30” ss Sat Sun x30” ss Mon Fri

1 X Facebook competition post

69,433

2.95

£600

£884

£550

me as ove

1 X Facebook competition post

71,272

2.95

£600

£918

£550

me as ove

1 X Facebook competition post

71,009

2.75

£600

£822

£550

Costs based on Rajar Quarter 3 2020 and planned on station natural delivery.

SPONSORSHIPS | ACTIVITY ELEVATE ME Elevate me is your opportunity to have ownership of a show or platform as a sponsor which will give you the opportunity deliver your key messages on a high frequency to thousands of listeners.

DURATION

3, 6 OR 12 MONTHS

AIRTIME

Varies depending on specific platforms

PRODUCTION

3 x 10” credits for 13 week sponsorship 6 x 10” credits for 26 week sponsorship 12 x 10” credits for 52 Production included

BAUER MEDIA NI | RATE CARD | 2021

SPONSORSHIP OPPORTUNITIES

SPONSORSHIPS |

MAINLINE ACT

Cool Breakfast with Pete, Paulo & Rebecca 06.00-10.00 Cool Mid Morning with Paul Kennedy 10.00-13.00 Cool Afternoon with Curtis McCosh 14.00-16.00 Cool Drive with John Kearns 16.00-19.00 Cool Evenings 19.00-22.00

*Cool Nights 22.00-01.00

BAUER MEDIA NI | RATE CARD | 2021

TIVITY STATUS

RENEWAL DATE

Jun-21

Dec-21

Mar-21

Jan-22

Feb-21

N/A

* Currently optioned but can be 24 hour challenged

SPONSORSHIPS |

KEY NON SHOW

SPONSORSHIP PLATFORM

Tra

c and Travel

Business News

Time Checks

*Entertainment News

Weather

Sport

BAUER MEDIA NI | RATE CARD | 2021

STA

W PLATFORMS | ACTIVITY

ATUS

RENEWAL DATE

Nov-21

Apr-21

Feb-21

N/A

Nov-21

Feb-22

* Currently optioned but can be 24 hour challenged

SPONSORSHIPS |

MAINLINE | AC

Downtown Breakfast with Gary Myles & Glen Pavis 06.00-10.00 Downtown Mid Morning with Caroline Fleck 10.00-13.00 Downtown Afternoons with Owen Larkin 13.00-16.00 Downtown Drive with Neal McClelland 16.00-19.00

Downtown Evenings with Kirstie McMurray 19.00-22.00

Downtown Late Evenings with David Gordon 22.00-01.00

BAUER MEDIA NI | RATE CARD | 2021

CTIVITY STATUS

RENEWAL DATE

N/A

N/A

N/A

Jun-21

N/A

N/A

SPONSORSHIPS |

KEY NON SHO

SPONSORSHIP PLATFORM

Tra

c and Travel

Business News

Timechecks

Entertainment News

Weather

Sport

Agri News

BAUER MEDIA NI | RATE CARD | 2021

STA

OW PLATFORMS | ACTIVITY

ATUS

RENEWAL DATE

Jan-22

Apr-21

Sep-23

N/A

May-21

Feb-22

Dec-21

SPONSORSHIPS |

MAINLINE | AC

Downtown Country Breakfast With Peter Flannagan 07.00-10.00

Downtown Country Mid-Morning with Kirstie McMurray 10.00-13.00

Downtown Country Afternoons with David Coleman 13.00-16.00

Country Roads with Stuart Bamford 16.00-19.00

Classic Country with Big T 19.00-22.00 Mon-Thurs

BAUER MEDIA NI | RATE CARD | 2021

CTIVITY

STATUS

RENEWAL DATE

Feb ‘22

N/A

Apr ‘21

Jun ‘21

Mar ‘21

SPONSORSHIPS |

KEY NON SHO

SPONSORSHIP PLATFORM

Tra

c and Travel

Business News

Timechecks

Entertainment News

Weather

Sport

Agri News

BAUER MEDIA NI | RATE CARD | 2021

STA

OW PLATFORMS | ACTIVITY

ATUS

RENEWAL DATE

Jan ‘22

Apr ‘21

Jun ‘21

N/A

Jul ‘21

Feb ‘22

Dec ‘21

SPONSORSHIPS | AVAILABLE

This

Entertainment News - OPTIONED BY UB

Downtown Breakfast

Cool Evenings (19th Feb) - OPTIONED BY COORS

The Early Riser - Breakfast

Cool Nights (available from 1st March) 6 Months

Caroline Flack (Mon-Fri) 10

Cool Goes Quiet

Single of the week [Mid Mo

Club Hits NI - OPTIONED BY COORS

Afternoons with Owen 1pm

6 in 60 Cool Saturday show

Early Words (Afternoons) -

The Cool Saturday Show (4 weeks) - OPTIONED

No Limit Drive Feature

BY MORTGAGE SHOP NI

Downtown Evenings (Mon-

Saturday Night with Katherine

Late Evening 10pm - 1am

Sunday Breakfast

Entertainment News

Sunday The Cool Years

Weekend Mid Morning

Timechecks (24th Feb) - OPTIONED BY MAXOL

Weekend Afternoons

Sunday Breakfast 6am-8am

BAUER MEDIA NI | RATE CARD | 2021

s slide TBA

Mid Morning

t

am-1pm (4 weeks)

orning] - NEW

m-4pm (4 weeks) New

-Thu) 7pm-10pm (4 weeks)

m

DIGITAL | ACTIVITY PACKAGES CONNECT ME Connect me is the opportunity to have your brand featured on our social platforms. You will have the ability to create a visual representation of your brand and key messages across multiple social platforms.

DURATION

Varies depending on platform

PRODUCTION

Facebook and Instagram production and placement included within each package

BAUER MEDIA NI | RATE CARD | 2021

DIGITAL | PRICING & OPTIONS | BRANDED CON Our standard branded content campaign is a multi-channel campaign that promotes your message across Northern Ireland.

You’ll receive: • 4 week standard competition page with data capture • 1 organic Facebook post • 1 x Twitter post (Additional social posts £250)

Media Value: £2,500

BAUER MEDIA NI | RATE CARD | 2021

NTENT PAGE | STANDARD

DIGITAL | PRICING & OPTIONS | BRANDED CON Our advanced branded content campaign is a multi-channel campaign that promotes your message across Northern Ireland through a bespoke quiz page.

You’ll receive: • 4 week advanced competition page with data capture • The page includes a bespoke personality quiz • This fun and engaging quiz asks multiple choice questions and depending on the answers the person will be matched with their ideal outcome to suit your brand • Everyone who takes the quiz has the chance to win a prize • The page provides the opportunity to promote your key messaging with visual content • Includes 2 organic Facebook posts and 2 Twitter posts (Additional social posts £250) Media Value: £2,500

BAUER MEDIA NI | RATE CARD | 2021

NTENT PAGE | ADVANCED

DIGITAL | PRICING & OPTIONS | If you are looking to target the demographic that loves a bit of showbiz gossip then this product is for you!

You’ll receive: • Full takeover of our showbiz section and articles on our website for 4 weeks - full background skin and billboard and a mobile banner on mobile • Full design and Production

Media Value: £3,200

BAUER MEDIA NI | RATE CARD | 2021

SHO

OWBIZ TAKEOVER

DIGITAL | PRICING & OPTIONS | CASH CALL TA If you are looking to feature on the most visited webpage across our station websites.

You’ll receive: • Full takeover of our Cash Call section and articles on for 4 weeks - full background skin and billboard and a banner on mobile.

• Full design and Production

Media Value: £3,200

BAUER MEDIA NI | RATE CARD | 2021

AKEOVER

SOCIAL MEDIA | PRICING & OPTIONS | Do you want to harness the power of Bauer Media NI’s social brands? You could be visually promoting your message whilst giving our audience a prize supplied by you.

You’ll receive: • 3 posts with simple and clear mechanic - ‘Like to Win’ increases entries and reach • Each post having 1 prize winner per post, or 1 prize winner running over the 3 posts • The posts will include your key messages (details and prize) & branding (static image) • Strong visual opportunity • Minimum perceived prize value is £250 • In addition we can o昀er 6 x 30” live reads (2 per day around when each Facebook post is live) Media Value: £1,000 Media Value with additional live reads: £1,635

BAUER MEDIA NI | RATE CARD | 2021

FACEBOOK COMPETITION

SOCIAL MEDIA | PRICING & OPTIONS | Do you want to harness the power of Bauer Media NI’s social brands? You can showcase your key message and location with a Presenter led in-house professionally produced video package.

You’ll receive: • A Presenter Led Video 90-120 seconds filmed and produced with a mainline Cool FM presenter (subject to availability) on location • Capturing various aspects of all that your business or organisation has to o昀er, the video will be placed on Cool FM’s Facebook page as a ‘Like to Win’ or ‘Comment to enter’ competition.

• The campaign is for one post on Facebook • Tagging your business in the post copy • Includes your key messages & branding • Minimum prize value is £250

Media Value: £1,000 (1 presenter including travel)

BAUER MEDIA NI | RATE CARD | 2021

FACEBOOK VIDEO

SOCIAL MEDIA | PRICING & OPTIONS | Do you want to harness the power of Bauer Media NI’s social brands? Live and direct from your location/business, airing to thousands of our Facebook fans, we will give your key messages scale and immediacy.

You’ll receive: • A Facebook Live Competition to promote your business through ‘Win It In A Minute’ on the Cool FM Facebook filmed at your location.

• Each Live Instant Win will be hosted by 2 Cool FM Presenters communicating your messaging to our massive live real-time Facebook audience giving away prizes and include relevant information.

• Our Presenter can chat to business representatives throughout the activity • Your logo will be included on the screen graphic

Media Value: £3,000 (2 presenters including travel)

BAUER MEDIA NI | RATE CARD | 2021

FACEBOOK LIVE COMPETITION

SOCIAL MEDIA | PRICING & OPTIONS | Do you want to harness the power of Bauer Media NI’s social brands? Live and direct from your location/business, airing to thousands of our Facebook fans, we will give your key messages scale and immediacy.

You’ll receive: • A series of 3 Instagram Story slides that focus on questions or content that promote your key messages.

• A presenter, through a short video, will introduce the story.

• This introduction would lead naturally to the next fully branded slides that include graphics with your key messages (e.g. top tips) • This is a unique opportunity to subtly include your brand as part of our editorial story content.

Media Value: £1,500 (includes production)

BAUER MEDIA NI | RATE CARD | 2021

INSTAGRAM STORY SLIDES

Higher res pics req.

OUTDOOR | ACTIVITY SUPPORT ME Support me means what it says, we will support you by being onsite at your event, store launch or business to help create a fun time out for all the family.

DURATION

5 Days.

AIRTIME

18x30” pre-event trails.

PRODUCTION

Production of the 30” included, voiced by a Presenter attending your event.

SOCIAL

1 x Facebook post prior to your event and 1 Facebook post prior to your event as a photo montage.

BAUER MEDIA NI | RATE CARD | 2021

ROADSHOWS | PRICING & OPTIONS Whether a grand opening, family fun day or a big celebration we can be there for you.

We o昀er multi platform packages to ensure maximum awareness of your event.

1.

2.

Packages available employing our 3 types of Outside Broadcast: 1. Events Bus 2. Events Trailer 3. Indoor Set up

BAUER MEDIA NI | RATE CARD | 2021

3.

ROADSHOWS | PRICING & OPTIONS

BAUER MEDIA NI | RATE CARD | 2021

TIMING

PRESENTER

STRE TEAM

2 Hours

1 x Mainline

2 x Str Team

TIMING

PRESENTER

STREE TEAM

2 Hours

1 x Mainline

2 x Str Team

TIMING

PRESENTER

STRE TEA

2 Hours

1 x Mainline

2 x St Team

ET M

PROMO TRAILS

SOCIAL ACTIVITY

ROADSHOW SET UP

MEDIA VALUE

reet m

18 x 30”

1 x FB post pre-event & 1 post-event

Event Bus, Events Trailer or indoor set up

£5,000

ET M

PROMO TRAILS

RATE CARD COST

ROADSHOW SET UP

MEDIA VALUE

reet m

18 x 30”

£4,000

Event Bus, Events Trailer or indoor set up

£4,000

EET AM

PROMO TRAILS

RATE CARD COST

ROADSHOW SET UP

MEDIA VALUE

18 x 30”

£3,000

Event Bus, Event Trailer or indoor set up

£3,000

reet m

THE COOL FM EXPERIENCE | PRICING & OPT

Providing awareness, on air and social alongside the station endor we will ensure your event is seen and heard, as we o昀er you the C You'll receive:

FACEBOOK • 2 ‘Like to Win’ competition posts on Cool FM’s Facebook page on • We will tag your brand and link to details within each post.

ON SITE A presenter will visit your location and carry out 3 links back to the setters and interviews with organisers.

INSTA-STORY • An Insta-story will be created, showing various elements of the a public using photos and 2 short video ‘pieces to camera’ from on • The videos will be uploaded as part of a Facebook story.

Media Value: £3,500

BAUER MEDIA NI | RATE CARD | 2021

TIONS |

rsement of a presenter on site, Cool FM Experience!

n the build up to the event

e on-air studio, including scene

activity that will be open to the -site.

NOTES | BASED ON AIRTIME ADVERTISING

NOTES • All costs refer to RAJAR Q4 2020.

• All rates are exclusive of VAT. • Charity Discount of 35% on Natural Delivery CPT campaigns,

• Primetime loading of 25% on CPT will be applied on Natural D • Bespoke packages available on request.

• Cancellation notices received less than 28 working days befo campaign was booked, shall not a昀ect the Buyers liability to

BAUER MEDIA NI | RATE CARD | 2021

available for registered charities only.

Delivery campaigns. Primetime is 0700 to 1900.

ore the campaign start, regardless of when the pay all media and production charges for the campaign.

NOTES | GLOSSARY OF TERMS

DAY PARTS

Day parts are used to describe di昀erent times of day that you parts on radio are ‘Breakfast’ (typically 6-9am) and ‘Drive (ty

FREQUENCY

The number of times a campaign is heard by listeners expres

RATINGS

Ratings are the Gross OTH of a campaign expressed as a perc percent of the population. If a schedule attained a gross OTH it would generate 400 ratings. Calculated by multiplying OTH

IMPACTS

Impacts are the gross number of opportunities to hear (OTH) person’s listening to one spot. These are added together to g all commercial airtime on a certain station. Calculated by mu

MARKET SHARE

The percentage of all radio listening hours that a station acc This can be calculated for any target market across any area.

BAUER MEDIA NI | RATE CARD | 2021

u can target your ad campaign within. The two major day pically 4-7pm).

ssed over a period of time.

centage of the target market. One rating point equals one H of 200,000 for a target market of 50,000 individuals,

by Weekly Reach %.

of an ad. In terms of radio research, one impact is one give total impacts for an advertising campaign, or total for ultiplying OTH by Weekly Reach (‘000s)

counts for within its transmission area. .

NOTES | GLOSSARY OF TERMS

OTH

OTH stands for Opportunity to Hear and represents how man

POPULATION

The number of people who live within the TSA of any given st

RAJAR

RAJAR (Radio Joint Audience Research) was set up in 1992 to system for the UK radio industry serving both BBC and comm

TOTAL SURVEY AREA (TSA)

TSAs are the areas within which a station’s audience is meas transmission area.

WEEKLY REACH

Weekly Reach represents the number of people who tune in t during a week.

WEEKLY REACH %

The Weekly Reach is expressed as a percentage of the Popula

BAUER MEDIA NI | RATE CARD | 2021

ny times a listener is likely to hear an ad.

tation

o design and operate a single audience measurement mercial radio stations.

sured. This is known as the station’s total survey area or

to a radio station within at at least 1 quarter-hour period

ation within the TSA.

COMMERCIAL PRODUCTION | SCRIPTS/STUD

TERMS & CONDITIONS

The script/advert remains the copyright of Downtown Radio w used elsewhere without prior written consent from Downtow

Should you wish your advert to be broadcast on more than o

Production requirements outside this rate card may incur fur An external voiceover, if chosen by client, must be approved

Adverts are licensed solely on agreed stations for a period of

Adverts broadcast after this 12-month period are subject to a

Re-licensing fees cover the further usage of the voiceover an

Your advert can be re-licensed for play on other radio station

The charges for distributing and licensing your advert to othe audience size.

BAUER MEDIA NI | RATE CARD | 2021

DIOS/LEGAL

whether or not it has been broadcast and should not be wn Radio.

one of our stations, the quoted “All Bauer NI” fee applies.

rther costs. Please ask for a quote.

by Downtown Radio prior to production.

f 12 months.

a re-licensing charge.

nd music in your advert.

ns. This will incur further charges.

er radio stations can vary based on the other radio station’s

COPY | DEADLINES

FOR ADVERTS STARTING TUESDAY TO FRIDAY •Instructions to be supplied by 13:00 the day before air •Audio to be supplied by 15:00 the day before air

FOR ADVERTS STARTING SATURDAY TO MONDAY •Instructions to be supplied by 13:00 the Friday before air •Audio to be supplied by 13:00 the Friday before air

Any audio that arrives after our deadline will be put on air for be ready on time then please let us know as soon as possible audio have arrived we will create one cart and load it with one accommodate Bank Holidays and special circumstances.

BAUER MEDIA NI | RATE CARD | 2021

the next available opportunity. If your advert isn’t going to and we can try to arrange something. If no instructions or e of our audio fillers. Deadlines subject to change to