RAAA Buckle & Banner - January 2020

A PUBLICATION OF THE RED ANGUS ASSOCIATION OF AMERICA

A PUBLICATION OF THE RED ANGUS ASSOCIATION OF AMERICA

DECEMBER 2019

JANUARY 2020

Market your bull sale through social media

fall show season results

Three Types of Genetic Selection for Herd Improvement

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A PUBLICATION OF THE RED ANGUS ASSOCIATION OF AMERICA

3.05.2020

at the farm | near Gibbon, NE

SELLING 65 LOTS Lim-Flex | Red Angus | SimAngus Bulls & Heifers

Marketing/ Branding ...

Randy O. Ratliff, 615.330.2735 randy@rrmktg.com 2

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David Spencer: 308.627.6259 • Edward Spencer: 308.440.1139 Mary Spencer Rackley: 308.627.8149 • Mark Blake: 712.269.1361 Brett Schroeder: 308.627.8422 5960 Maple Road, Gibbon, NE 68840

www.j6farms.com

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board members & core policies Meet the board of directors and review the Association’s Core Policies

JRA SCholarship deadlines Multiple scholarship deadlines are right around the bend

2020 national western schedule of events A full list of Red Angus events to help you plan your trip to Denver

upcoming show dates A preview of upcoming 2020 Red Angus shows

between the aisles show day recipe An easy crock-pot potato soup to keep you warm on The Hill

meet your staff Get to know your Director of Breed Improvement and Commercial Marketing Specialist

STAFF & ADVERTISING INDEX Red Angus contact information as well as advertising rates and references

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Hint: The best breeders use them all.

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hether your Red Angus operation is small, large or in between, there are three general approaches to genetic selection that should be advantageously leveraged in every herd.

Progressive breeders want to make the next generation better than the last, and doing so requires going beyond just picking which bull to use on your cows and heifers.

These three types of selection can be categorized according to what drives our decision making. We can emphasize 1) phenotype, 2) expected progeny differences and/or 3) natural selection. Many breeders simultaneously employ all three methods to achieve faster herd improvement.

Let’s start by defining each one in simple terms:

PHENOTYPIC SELECTION When animals are evaluated based on their structure and appearance, and decisions made about which individuals to breed and which to cull, phenotypic selection is being practiced. Phenotypic selection is critical to herd progress, especially when it comes to eliminating bottom-end individuals that are significantly sub-par for growth, structurally unfavorable, light-muscled, shallow-bodied and/ or that have unacceptable feet. Cattle with poor dispositions should also be eliminated.

Positive phenotypic selection happens when breeders decide they want to multiply a superior animal’s influence by keeping her as a replacement female, or in the case of a male, using him as a breeding bull. Another example would be when “the best-looking cow in the herd” is tapped as an embryo donor dam.

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SELECTION USING EXPECTED PROGENY DIFFERENCES EPDs have been in use in the beef cattle industry for more than 40 years and have proven to be a highly useful selection tool. When breeders evaluate the EPD profile of animals they are considering for breeding purposes, and then decide which to breed and which to cull, they’re practicing selection based on EPDs. Suppose a Red Angus breeder is looking for an AI sire to breed to some heifers. They need calving ease, but may also care about growth, maternal and carcass traits. Evaluating EPD profiles of prospective AI sires will help them choose the best sire for making progress toward their goals.

Suppose one of the bulls is favorable otherwise but has a bottom 25% EPD for Ribeye Area. The breeder considers that EPD ranking a “deal killer” and marks that bull off the candidate list. EPDs have therefore played an important role in the selection process.

NATURAL SELECTION We may not think about natural selection very often, but it is ever-present in every herd. Nature eliminates certain animals without giving the breeder any real choice in

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the matter (those that die, become permanently lame, or otherwise unable to function normally).

That’s one form of natural selection.

have been [in this environment] for 1,600 years. They’ve got a herd instinct, and the ones with bad feet get eaten by lions.”

In other cases, nature sends us a message, at which point we have a choice to make. A few examples include a cow or heifer that comes up open at the end of the breeding season, thin animals that can’t hold their flesh like the rest of the herd, or perhaps there’s a bull that repeatedly bloats while the rest of the bull battery gets along fine. Nature is essentially telling the breeder “this animal can’t cut it,” and the best response is to listen to the message and permanently remove those animals from the group.

That’s an interesting example of natural selection in play over many centuries. Nature has its own way of eliminating genetically inferior animals, which was encapsulated long ago in the well-known phrase, “survival of the fittest.”

There was a thought-provoking article in the Canadian Cattlemen Magazine last March about a large herd of Boran cattle in Kenya. PJ Budler, a consultant who currently lives in Texas, visited the herd and made the following proclamation: “You could hardly find an animal that didn’t have perfect feet, a perfect udder, or bulls without perfect testicles,” he recounted at the Canadian Beef Breed Council’s Technical Forum, held during the 2018 Canadian Beef Industry Conference. I asked them how did you do this? This is incredible. And they said, ‘We didn’t.’ These cattle

BEST BREEDERS USE ALL THREE One of the most enjoyable aspects of working at RAAA is the conversations we get to have with breeders from all parts of the U.S. If a person simply listens, there’s a chance to get inside the minds of some very astute cattle breeders.

What we hear repeatedly from the best of the best in the Red Angus breed is that they use all the tools and approaches available to improve their cattle over time. These leading breeders actively select and cull cattle based on structure and phenotype. They study and utilize EPDs and incorporate them into their decision making. Finally, they pay attention to nature and follow its recommendations closely and without compromise. Not one, not two, but all three of these selection practices, when used together, can become a great formula for herd improvement.

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SELLING 40 OF THE FINEST RED ANGUS IN NORTH AMERICA.

F R I DAY, JA N UA RY 10 , 2 0 2 0 | 12 : 3 0 P. M . ( M S T ) N AT I O N A L W E S T E R N C L U B

Auctioneer Ryan Dorran, 403.507.6483 For consignment options and/ or catalog requests, log onto www.RedAngus365.com MARKETING TEAM ...

Sales Representative, Kiley McKinna 402.350.3447 | MCMarketingsales@aol.com Sales Representative, Randall O. Ratliff 615.330.2735 | Randy@rrmktg.com Office Management, Abby Lane 919.618.8098 | Abby@rrmktg.com DECEMBER 2019

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Sales Representative, Scott Bohrson 403.370.3010 Sales Representative, Matt Criddle 306.539.6934 Office Management, Rebecca Bohrson 403.940.3334 | Bohrsonmarketing@gmail.com VOLUME 2 : ISSUE 1

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story by Karoline Rose, owner KRose Marketing

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F I N D O U T H O W N E W T E C H N O LO G Y C A N P U T Y O U R O P E R AT I O N I N H I G H D E M A N D.

A PUBLICATION OF THE RED ANGUS ASSOCIATION OF AMERICA

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one are the days when we can reach the same customers in the same way as our fathers and grandfathers did in the past. Of course, it’s incredible when generation after generation attends our bull sale, but there is still a deep need for us to get more people in the production sale seats for our genetics to spread wider each year.

Social media is the tool that allows us to display what we are marketing, and also reach people who may never have heard of us before. If you aren’t on social media or don’t use Facebook on a regular basis, stick with me as I explain why Facebook, email marketing and social media are going to become your best friend when you are marketing your upcoming bull sale. Or maybe you don’t have a production sale, but you sell breeding stock occasionally. Social media and email marketing are certainly still for you. The beauty of social media is that we can reach customers far and wide who are interested in what you have to offer and they’re in the market to buy. In the past, you’ve likely used traditional methods of advertising like newspaper and radio ads and word of mouth.

Narrowing down your niche Many of you may think your bulls and females speak for themselves. Those days certainly aren’t over. Newspaper ads, loyal customers and excellent genetics are still in style. But what if I told you great Facebook advertising can help you narrow down your niche so well that we could know exactly how much it would cost for a customer to view a video of a bull on Facebook and then get them to go to your website, sign up to receive a catalog, show up for the sale and bid on your bull?

Through Facebook marketing, we are able to track down exactly what it costs for you to get a new customer on your catalog list or someone new in the seats at your bull sale. Now, don’t get me wrong, it’s not a one-stop shop. You can’t just throw money behind Facebook advertisements with no plan or preparation and expect guaranteed success.

In the last year, the results we have gathered through running ads for our customers have shown us that it costs less than half of a penny to get someone to view a video of one of our customers’ featured lots on their Facebook page. Would you pay less than half of a penny to know that one of your featured high-selling lots was being viewed by more clientele and potential new customers, and getting more exposure than you’ve ever had before? The answer should be an easy “yes” because there is practically no risk attached at such a small price point.

Going deeper, how much do you think it would cost to get someone off of Facebook and onto your website to look at the sale catalog? The current cost to implement this call to action to view your catalog is about $2.50. This is for people who don’t have catalogs in their home. These are new customers who have never heard of your bulls or heifers before.

They’ve never been to your production sale and they are viewing your catalog for the first time. Social media marketing provides the opportunity to expand your reach, get your name out further and accomplish goals using this newer marketing method.

story by Karoline Rose, owner KRose Marketing

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Speaking to the Future Decision Maker For example, say you have 10 lots in which you are going to retain ownership and market semen. We would approach that particular situation differently than if you just want more people showing up the day of the sale or you are selling some bulls outside of your current state. We can utilize Facebook marketing appropriately and specifically for your goals.

Consistently posting on your Facebook page two times a week year round will do exponentially more than just sending catalogs to your current or cold customers.

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your audience to specifically target everyone who is viewing your website and everyone who is viewing your competition’s website(s). We can target everyone who interacts with your Facebook page, people who are near your sale location and much more.

I understand if you still say you are hesitant to use social media in agricultural marketing. Often times people tell me their ideal customer couldn’t possibly be on Facebook, Instagram, Twitter or YouTube and they’re probably right. Your current ideal customer might not be found on social media. But their nephew, niece, grandson, granddaughter, son, daughter, etc. are definitely on social

media. While the person who writes the check might not be scrolling through social media daily, their second-in-command is definitely active on one or more channels. They see the posts with bulls or heifers for sale, or upcoming production sales, and they relay the message. When that person becomes a decision maker, they are going to visit the ranches they know they can trust.

They are going to do business with the operations that have continued to post regularly and share their story on social media. When they are handed the checkbook to start buying hay or when it’s their turn to buy semen to breed their heifers, they’ll think of you. If you don’t seize the opportunities now to speak to DECEMBER 2019

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A PUBLICATION OF THE RED ANGUS ASSOCIATION OF AMERICA

Karoline Rose, owner of KRose Company, is passionate about helping small business owners live a life by their own design.

Born and raised in Three Forks, Montana, Karoline is a proud Montana State University alumna with a bachelor’s degree in Animal Science. Though she still loves spending time on the ranch, she has also developed expertise in Facebook, Instagram and email marketing strategies and execution.

that target audience, when the time comes that the checkbook is handed over, it’s going to be too late.

One of the biggest mistakes I see people make on social media is when a company begins posting for its upcoming production sale, and then disappear from their followers’ feeds until the next production sale approaches. This might seem like a good idea, but it would be better to never post at all than to post sporadically when you think it will benefit you most.

Facebook Algorithm Now it’s time to bring up the Facebook algorithm, which may sound like a foreign term, but is simply put: how Facebook prioritizes what it shows it’s navigator or consumer. The algorithm understands when a business page only posts right before a sale and it will actually not show most, or any, of your posts to your customers. If you have a production sale in the spring and you only post the two months leading up to the production sale, you really would be better off without a page at all. But don’t take that as justification not to utilize this amazing tool we have in front of us. You should, instead, post continuously year round in order DECEMBER 2019

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to feed to that algorithm and to hit its marks in order for your posts to be seen. You will get more traction if you’re posting shareable content.

Have an attractive cover photo so people know exactly who you are when they get to your business page.

Not only does the Facebook algorithm analyze when and how often you post, it also prioritizes content by first: live video, second: regular video, third: pictures, fourth: text, and fifth: links. This means you need to post live and regular video often to guarantee better exposure. It can be scary going live on Facebook, I get it, but it is the best thing you can do. Take out a tripod and camera (or just your phone), or set up your computer and film something to share with your audience. When you share regular video, make sure to use the actual video file. Sharing a YouTube link instead of a video file hides you in the Facebook algorithm because it would take a user outside of Facebook when they select it.

Having the video file also attracts the attention of people who may not have initially noticed or clicked on the link. For example, a basic video of your replacement heifer calves, bred heifers or bred cows could be seen by 20,000 people instead of the traditional five to 10 local buyers.

When done correctly, social media has the ability to add value simply by increasing interest in cattle, which makes it a more competitive market.

I am sure some of you are probably thinking there is no way you have enough content to post three times a week year round, but I can promise you with some strategic planning and taking lots of pictures and videos with your phone, you will have a ton of valuable content. You might not realize it, but you are always doing exciting things on the ranch that your customers absolutely want to see. You move a bull, rotate pastures, haul hay or deliver bulls to customers. These are all great opportunities to snap some pictures and show your ideal customer what happens on the ranch so they will gain the know, like and trust factor with you.

Cattle marketing is an ever-changing field. Bids on calves are only good for an hour instead of for weeks like they were decades ago. The competition is greater and more saturated, but this gives you the opportunity to set yourself apart and showcase your cattle and operation. Think outside of the box as you analyze your marketing plan for this year. What are you doing to make your cattle stand out from your neighbors? The options continue to grow.

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DAMAR NEXT D852 “LEXUS” 3598408

RED U-2 RENOWN 193C 2585133

KJHT POWER TAKE OFF 3525459

TWG TANGO 156D 3534904

RED SSS MAXIMUM 165B “HANK” 1752182

RED FLYING K MAX 159Y 1629869

LACY FOUNDATION 448 1735777

MANN RED BOX 55C 3525359

RED U-2 AUTHENTIC 139A 2495718

DAMAR TRUMP C512 3480006

Cattle Built for Their Purpose MIKE MARLOW JACK SANDFORD OFFICE 105 W 128th St, 405.880.0108 940.389.9225 405.547.2710 PO Box 675 mmarlow@purebeefgenetics.com jsandford@purebeefgenetics.com hmarlow@purebeefgenetics.com Perkins, OK 74059

PUREBEEFGENETICS.COM | FIND US ON 16

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- PURE BEEF GENETICS, LLC DECEMBER 2019

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A PUBLICATION OF THE RED ANGUS ASSOCIATION OF AMERICA

An in-depth look at bull selection for the upcoming breeding season.

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pring is always a busy time of the year – cows are calving and bulls are selling across the country. In addition, many hours are spent scouring through hundreds of pages of bull sale catalogs in order to identify a future herd sire. Within the pages of these books, there is a multitude of information about each animal and its relative value as a parent. This information can include EPDs, actual or adjusted weights, ratios, pedigree information and general seller’s comments. The job of the purchasers is to identify the information that is most important to them and then make their purchasing decisions.

It has been well documented that the best and most efficient way to make genetic progress in any herd is to use EPDs for selection decisions. EPDs

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focus on the additive genetic merit of an animal, which represents the merit for a trait that can be passed from one generation to the next.

Currently the Red Angus Association of America publishes 16 individual EPDs and two selection indexes. The individual EPDs can be thought of in two categories – economically relevant traits or indicator traits.

Traits that are classified as ERTs are traits that directly associate with either a cost or a revenue stream for an operation.

Indicator traits serve as a good predictor for an ERT and are often used when it is impossible or expensive to collect phenotypes for the ERT. One of the most important things for producers to do is identify which EPDs are truly ERTs versus indicator traits. It is important to make selection decisions that are

relevant and profitable for your business. Not only that, but the relative importance of a trait can vary from one operation to the next.

ECONOMICALLY RELEVANT TRAITS When we think about the different types of ERT, we can focus on where that trait is associated with revenue or a cost for your business.

Generally, the traits that are associated with revenue are output traits such as weight or carcass-quality. Therefore, in terms of selection it is important to identify when cattle will be marketed and identify cattle that will fit that marketing system. For a producer that sells their calves at weaning, selecting a bull that will produce heavier calves at weaning will be beneficial.

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So, for that operation, the WW EPD is an ERT. However, for the person that purchases the cattle, carcass weight would be an ERT. Additionally, the purchaser will also be interested in carcass quality of those animals especially if those cattle will be marketed on a grid.

traits in your operation. Another way to simplify selection decisions There are also traits that can influence is through the use of indexes. both the cost and revenue side of RAAA offers two selection indexes an operation. The biggest example to help producers make profitable of these are fertility traits, which selection decisions. are considered the largest drivers of profitability in any beef enterprise.

The first index is an all-purpose Currently, RAAA publishes two EPDs HerdBuilder Index. This index is that focus on female fertility traits. modeled after a scenario where These EPDs are Heifer Pregnancy and female replacements are retained Stayability. HPG focuses on the ability in the breeding herd and all for a female to conceive during her non-replacement animals are first breeding season, and Stayability marketed on a quality-based grid. focuses on the ability of females to Therefore, this index takes into remain productive in the herd until 6 account traits that are important to years of age. When fertility traits are consider in replacement females such improved, not only are there more as Stayability, Heifer Pregnancy and The second class calves available to sell each year, but Calving Ease. In addition, because of ERTs are traits heifer development costs are reduced. a percentage of progeny will be that are associated marketed on a quality-based grid, with a cost for that traits such as Marbling, Yield Grade INDICATOR TRAIT EPDS operation. One of and Growth are also taken the biggest costs into account.

The other type of traits that are in any operation available with which to make The second index that is available is feeding the selection decisions are indicator is the GridMaster Index. This mature cow herd. traits.

These traits are not directly index focuses on a scenario where Therefore, it is associated with a cost or a revenue the bull is mated to mature cows important to of an operation, but instead help and all progeny are marketed on a identify animals that have weight predict an animal’s performance quality-based grid. Therefore, the and mature sizes that are suitable for for those traits.

An example of an GridMaster Index’s primary traits of your environment. An additional indicator trait is Birth Weight.

This emphasis are Marbling, Yield Grade example of trait selection for cost can actually be used as an indicator and Growth. savings is reducing calving difficulty to predict multiple traits.

Generally, through the use of calving-ease EPDs. No matter what the goal of the BW is associated with predicting By having a decreased incidence calving difficulty, but it can also help individual operation, selection tools of dystocia, labor and, possibly, from the Red Angus EPD suite to predict future growth potential. veterinary costs are reduced. provide a prediction to achieve those Another common group of indicator objectives. The most important factor The Dry Matter Intake EPD was also traits are ultrasound measurements. is to identify which traits are ERTs introduced last spring and represents These are used because actual carcass in your operation. Once those traits a trait that can be viewed as a measurements cannot be collected on are identified, then selection using a cost-saving ERT. When comparing live animals used as parents, however multiple-trait approach is the most two bulls with a similar EPD profile they do help to predict the animal’s efficient way to make progress that for weight gain, a bull with a lower genetic merit for the ERTs of the benefits the profitability of the herd DMI EPD will achieve this gain actual carcass measurements. or operation overall. This can be done more efficiently and therefore using the individual EPDs or more reduce costs in the post-weaning simply by using the index that most phase of production. Generally, the INDEXES closely fits your breeding objective. challenging part of quantifying these cost-saving traits is assigning a dollar While the types of ERTs are generally easy to list, it is important to identify value to the improvement, however, which EPDs are available to make by selecting for more optimal performance, the financial success of selection decisions to improve those DECEMBER 2019

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the operation is improved.

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A timeline for DNA processing for upcoming sales.

STORY BY Fallon Flick, DNA Programs Coordinator

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ime and time again, show deadlines are pushed and cattle have to be turned away for a lack of DNA requirements being met.

Sadly, the fact of the matter is no one at the RAAA office or the lab can do a single thing to change how long DNA testing takes.

The process of DNA testing and reporting is exactly that – a process. So how long does DNA testing take? Outlined below is the process and timeline from start to finish, in hopes of helping you meet the necessary deadlines.

ONE. If your order is correct when it arrives at the national office, it will spend no more than two days at the office and traveling to the lab.

TWO. When samples are checked in at the lab, they can begin

processing in 24 hours, pending seasonality. The lab will receive 17,000-plus samples each day during the busy season, significantly increasing the time it takes for samples to start processing. It could take your samples two to five days to begin processing.

THREE. After the samples begin processing, the steps necessary to

retrieve usable and high-quality data will take 15-20 business days.

FOUR. Once the sample has completed the processing steps, the data

will be released for reporting. If the sample produced low-quality data or none at all, the lab is going to reprocess that sample. Reprocessing will take 15-20 business days and regardless of how few or how many samples are reprocessing, the entire order will not be made available for reporting. In the case that a sample is reported as failed, then a second sample must be collected and the entire process starts over again.

FIVE. The maximum time between receiving a DNA results email

and data being updated in REDSPro is seven days. DNA is added to REDSPro every Monday, so it is important to use that time to resolve any exclusions. Genotypes from GGP tests are pulled into the IGS-BOLT system every Monday and the analysis then takes seven days to run. If your DNA order and pedigree corrections are not completed

by Sunday night, then your animals are not in that week’s IGS-BOLT analysis. This means their data will not be pulled into BOLT until the next Monday and will be current in REDSPro eight days after that.

Even in the most ideal situation, it can take 30 days for animals to be reflected accurately in REDSPro. Please do not wait or push the boundaries on deadlines as Murphy’s Law will triumph.

For more information On Red Angus DNA programs, visit www.RedAngus.org or call the DNA department at (940) 387-3502.

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Save the Date

June

Important Dates to Remember:

28 to

4

July

2020

APRIL 1, 2020 Online Entry Portal Opens MAY 1, 2020 Futurity Breeders Nominations Due

T H E CO U N T D O W N HAS B E G U N to t h e 2 02 0 N o rt h Am e ri can J u n i o r Re d An g u s E ve n t ! T h e j u n i o r b oard i nvi t e s yo u to join us this J une in Mad i s o n , WI .

MAY 15, 2020 Ownership Deadline Entry Deadline Junior Board Application Royalty Application Legacy Scholarship Application MAY 25, 2020 Late Entry Deadline (additional fees apply) JUNE 1, 2020 Photography Contest Upload deadline

For information about the schedule, hotels and more

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DECEMBER 2019 JANUARY at NAJRAE.COM for the latest 2020 show information.

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ADVERTISE WITH BUCKLE & BANNER Chessie Mitchell Show Programs Coordinator and Buckle & Banner Editor (940) 387-3502 EXT 2 chessie@redangus.org

Reds ON THE Rocks Saturday, January 11 7:00 pm Double Tree Stapleton North The Red Angus HQ

An Offering of The World’s Elite Red Angus Genetics Sale Managed by

For more information, phone 641-919-0196 or email redcowrelocators@gmail.com DECEMBER 2019 JANUARY 2020

Licensed & Bonded with USDA Packers & Stockyards As Required by Federal Law

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he Red Angus Association of America is pleased to award a minimum of five $1,000 college scholarships through the support of the Red Angus Foundation, Inc.

The online application requires the following elements submitted via the online portal: resume, current transcript, head and shoulders photograph and three letters of reference (must meet the February 15 deadline).

The following criteria will be used to determine eligibility:

JRA members must register online at redangus.awardspring. com. Once registered with the site, the application contains several short answer questions. You can access the application to review the questions prior to completing and submitting the application for scholarship consideration.

•

•

Applicant must be a graduating high school senior or a current college freshman with definite plans to enroll in post-secondary education in the fall of the application year.

•

Complete applications must be submitted by February 15, 2020. Applications will only be accepted via the online portal.

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Applicant must be a current JRA member in good standing with the RAAA at the time of application.

Scholarship awards are not limited to one year.

Last year’s recipients may submit a scholarship application for the current year.

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If you have questions about the scholarship process, please contact JRA Activities coordinator at juniors@redangus.org.

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The Next Level A PUBLICATION OF THE RED ANGUS ASSOCIATION OF AMERICA

DAMAR NEXT D852 “LEXUS”

RAAA # 3598408

Next is out of the famed and impossible to get Silveiras Mission Nexus 1378, and one the most noted cow families with his dam being DAMAR Mimi W085. He is impressive with his phenotype and his numbers. He ranks in the top 23% for BW, the top 16% for Milk and has the grow power to rank in the top 9% for YG, with a STAY in the top 16% of the breed. Next has the right phenotypic look, long bodied, and wide hipped with muscle carrying all the way down his stifle. A great blend of structure and performance from head to rump. Moderate calving ease, excellent yearling growth and female stayability.

Owned in partnership with Thomas Ranch of South Dakota.

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Genetic Power A PUBLICATION OF THE RED ANGUS ASSOCIATION OF AMERICA

OF

RED RINGSTEAD KARGO 215U RAAA #1599311, MAF, OSF, NHF, AMF With the depletion of Blairs U.S. inventory, 7K and Timber Creek are pleased to offer a limited amount of Kargo semen for sale to U.S. customers.

The Power of Kargo Sons

T W G TA N G O 1 5 6 D

7 K TG D E N A L I Y 0 2 D

RAAA # 3534904

RAAA # 3621179

Owned in partnership with Thomas Ranch of South Dakota, Rust Mountain View of North Dakota, JCL of Oklahoma.

Timber Creek Ranch

7K Red Angus

Joy and Nancy Davidson, Randy, Tammy, Thomas and Madison Glascock Rachel and Gatlan Gray Tammy: (940) 367-6245 / Thomas: (940) 736-7706 timbercreekcattle.com timbercreekcattle@gmail.com

Anne and Kelley Kimmey, Tyler and Zachary Anne: (817) 793-7704 / Kelley: (817) 996-4263 Tyler: (940) 368-2034 7kredangus.com info@7kredangus.com

V OJANUARY L U M2020 E / C O M M E R C I A L D I S C O U N T S A V A IVOLUME L A B2L: ISSUE E 1

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Learn about the benefits of your membership with RAAA/JRA.

STORY BY Halla Pfeiff, Director of Office Operations

rowth happens because of the desire to be involved and embedded in the articles you enjoy and love. That is what we are experiencing with the Red Angus breed and it is contagious. The most-favored female in the industry is Red Angus. Is this a driver of breed growth? You bet it is! Growth is healthy and necessary for continued enhancement. This year we have seen continued growth in our membership of the Association – both junior and regular members. Our junior memberships have reached more than 1,000 members. What a breed milestone and that is something of which we can be very proud.

Membership of the Red Angus Association of America is annual – the cost is $20 for juniors and $100 for regular members. THR fees allow a member to register animals with the association and obtain EPDs for mating decisions on their animals. Other benefits include participation in regional and national shows of the Association held at various stock 28

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show events. Junior members have the privilege of getting to participate in junior and industry-specific events hosted by the Junior Red Angus Association of America throughout the United States such as JRA Round-Up and the Young Stockman Program. The same holds true for a regular membership such as the National Red Angus Convention and other outreach events like Red Angus Summit. All of these events allow for fellowship, industry exposure, Red Angus education and more. These are all great benefits and perks of being a member, but what makes a good member?

1. BE PROUD OF YOUR MEMBERSHIP Share the story of your commitment and why you joined with others. Be excited about it!

2. GET INVOLVED Become an active member of the Association. Participate in Red Angus-specific events and outings. Serve on a committee and/or run for a board position. Provide feedback and inform staff of what you need.

3. EDUCATE YOURSELF Read and know the rules and regulations, join our

new-member orientation webinar, read current issues of Buckle & Banner and American Red Angus Magazine, keep current on video tutorials – basically take advantage of the outreach available to you. Know what is going on in the industry as well with current events.

4. USE RED ANGUS PROGRAMS AND SERVICES We create programs like our Feeder Calf Certification Program (Yellow Tag Program), Red Angus Creative, Sale Catalog Data Extracts and much more for your benefit.

Some services have no extra cost to them. Take advantage of them!

All of these factors make up a good member and allow the Association to help you in the best ways possible.

Don’t be intimidated by what you don’t know. Ask questions! We are happy to help you at any time. Feel free to contact us via email or by phone.

We have an unmatched and passionate membership and we truly enjoy working for our producers — you make it fun! Thank you.

To join the Red Angus Association of America, please visit www.RedAngus.org for further information.

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4 4 TH A N N U A L

Production Sale March 24, 2020

Tuesday, 1 PM | Kist Livestock | Mandan, ND Selling 40 Yearling Red Angus Bulls Groups of Red Commercial Open & Bred Females

Sale Features

Come see these boys in our stall at the NWSS!

L83 GONE WEST 25G

L83 GAUGE 12G

New Herd Sire Group! RED T-K Raptor 26E

Power Take Off x Marta 14X (Six Mile Sakic)

Other Sires Represented

L83 DONN Evander 01E | RED T-K Redeam 18C | RED Six Mile Game Face 164Y RED Six Mile Crosby 325C | RED Six Mile New Concept 318B

Ben 701-201-0477 | Jennie 701-263-1016 | Matt 701-263-1330 Rylee, Molly, Maddy, Wyatt & Zane

lodoencattle.com | lodoencattle@gmail.com DECEMBER 2019

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9 a.m.

12:30 P.m.

Red Angus Check-in of Hill Cattle

Red Angus Renaissance Sale at the National Western Club

2 P.m.

Red Angus Check-in of Yard Cattle

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8:00 A.m.

10:00 A.m.

8:00 A.m.

National Red Angus Junior Show — Stadium Arena

National Red Angus Pen Show — Livestock Center Auction Arena

National Red Angus Open Show — Stadium Arena

6:00 P.m.

Red Angus Social at the DoubleTree Denver Stapleton — North

7:00 P.m.

2:00 P.m.

Red Angus Mile High Classic Sale — Livestock Center Auction Arena

Reds on the Rocks Sale at the DoubleTree Denver Stapleton — North

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National Junior Red Angus Show & National Western Stock Show January 11, 2020 — Denver, Colorado

College Scholarship Application Deadline February 15, 2020 Industry Education Scholarship Application Deadline

Round-Up Registration and Conference Scholarship Applications Deadline May 1, 2020

January 1, 2020

NCBA Trade Show February 5 - 7, 2020 in San Antonio, TX

Canadian Angus GOAL Conference February 15 - 17, 2020

Industry Education Scholarship Application Deadline

NAJRAE

April 1, 2020

June 28 - July 4, 2020 — Madison, Wisconsin

jra Board of Directors Application Deadline May 1, 2020

Round-Up and Annual Meeting July 14 - 19, 2020 — Tennessee/Kentucky

Industry Education Scholarship Application Deadline July 1, 2020

Canadian Angus Showdown July 18 - 20, 2020 in British Columbia

The Junior Red Angus Association of America, the junior affiliate of the RAAA, strives to equip and prepare all members to be leaders, innovators, stewards and advocates for the Red Angus breed, the beef industry and agriculture. The JRA membership actively participates in industry events, conferences and workshops designed to develop members’ critical thinking, leadership and production skill sets. Additionally, the JRA strives to nurture enthusiasm for the beef industry and agriculture, while promoting networking and education.

For more information on the Junior Red Angus Association of America, visit RedAngus.org or call Kim Heller, junior programs coordinator, at 515-851-2019.

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B

uild friendships, gain industry knowledge and compete for awards through the JRA Round-Up. This summer conference combines agricultural tours, educational programs, the JRA annual meeting and LOTS of fun. This year’s Round-Up will be held in Tennessee and Kentucky, based out of Nashville, and will be packed with agriculture and educational experiences that will amaze you.

Tapping into the resources of both the University of Tennessee and the University of Kentucky, participants will have the opportunity to engage in educational and interactive site visits pertaining to various aspects of the beef industry. One highlight will be the University of Kentucky Grain and Forage Center of Excellence.

Participants will also visit the Owensboro Riverport and have a chance to visit the world’s largest dark-fired tobacco grower.

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Throughout the event, juniors will engage in national contests. Contest participation contributes to awards for High Point Junior and Senior. Juniors also have the opportunity to battle it out in team challenges to compete for the overall Champion Team. These challenges are designed to create a fun experience and allow members to build teamwork skills with others from around the country.

Round-Up is also the location of the annual Junior Red Angus membership meeting to conduct official business of the organization including the election of the board of directors.

Registration for Round-Up is due May 1, 2020.

Scholarships are available; those applications are also due May 1, 2020. More information can be found online at redangus.org/junior-red-angus.

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Fr i d a y, O c to b e r 1 8 , 2 0 1 9

Junior show judge — Callahan Grund

•

Open show judge — Mark Core

CHAMPION OPEN & JUNIOR FEMALE PZC FIRE QUEEN 813 ET — 4040802, Ben Spencer, NE

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RESERVE OPEN & JUNIOR FEMALE HB FANTASY 802F — 3926775 Mackenzie Mawson, MO

CHAMPION OPEN BULL TLC E-SIG 777E — 3875315 Hans Lind, MN

RESERVE OPEN BULL MF SENSEI 8328 — 4008434 Avery McMurphy, OK

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S a t u rd a y, O c to b e r 1 9 , 2 0 1 9

Junior show judge — Clint Rusk

•

Open show judge — Chan Phillips

CHAMPION OPEN & JUNIOR FEMALE EGL VICTORIA 8062 — 3959057 Jady LeDoux, SD

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RESERVE JUNIOR FEMALE RED DKFE MISS ACE 84C — 3966363 Eric Fettes, SK

RESERVE OPEN FEMALE L83 GRENADINE 922G — 4130034 L83 Ranch LLC, ND

CHAMPION OPEN BULL L83 2Strong 13F — 3959841 L83 Ranch LLC, ND; Bar E, OK; Morley Griffith, OK

RESERVE OPEN BULL NIO KARGO 9055 — 4133476 Niobrara Red Angus, NE

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J u n i o r s h o w • T h u r s d a y, O c to b e r 3 1 , 2 0 1 9 O p e n s h o w • Fr i d a y, N o v e m b e r 1 , 2 0 1 9

CHAMPION JUNIOR FEMALE RS ESTER GR 805F — 3951777 Trent Halsey, OR

Junior show judge — Cara Ayres

•

Open show judge — John McCurry

RESERVE JUNIOR FEMALE 9 MILE KALLI 4009 9140 — 4136122 Jackson Dykes, WA

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CHAMPION OPEN FEMALE 6R CAMEO 618D — 3525493 Jamie Whitaker, OR

RESERVE OPEN FEMALE 9 MILE DINA 4012 8134 — 3950819 Kambrie Murray, OR

CHAMPION OPEN BULL SILVEIRAS TOMAHAWK 8389 — 4107998 Silveira Bros, CA; Red Ruby Farms, CA

RESERVE OPEN BULL 9 MILE FRANCHISE 8703 —3944087 6R Ranch, OR; Raisland Red Angus, MT; Nine Mile Ranch, WA

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North American International Livestock Exposition J u n i o r s h o w • S u n d a y, N o v e m b e r 1 7 , 2 0 1 9 O p e n s h o w • We d n e s d a y, N o v e m b e r 2 0 , 2 0 1 9

CHAMPION OPEN & JUNIOR FEMALE EDG FINLEY 3121 — 3902053 Hadley Hartman, NE

Junior show judge — Brandon Callis

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Open show judge —Mark Hoge

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RESERVE OPEN & JUNIOR FEMALE C9CC STAR F225 — 3926265 Laurin Goecke, IA

CHAMPION OPEN BULL C9CC R236 DANSEUR G333 — 4108780, Kip Wallace, WI

RESERVE OPEN BULL WEBR LEATHERMAN 883 — 3962107 Bluff Creek Farms, TN; Weber Land & Cattle, MN

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Rioja

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ROJAS

(REE-OH-HA)

6052

Red Angus #3525231

Watch for EAGLE FORD the maternal brother to 112Y and three quarter brother to Rioja to be shown this year in Denver.

Sexed Semen Available through Las Rojas - Located at REI

- 2019 CHAMPIONS SIRED BY RIOJA 6052 -

Reserve National Champion Female 2019 Grand Champion Houston Open Show 2019 Reserve Supreme British Female 2019 Heart of Texas at Austin Champion Female Texas State Fair Open Show 2019 Reserve Champion Female Texas State Fair Open Show 2019 Champion Red Angus Heifer Hoosier Beef Congress 2019 Three Class Winners 2019 National Junior Show Several Other Noted Champions and Class Winners

DAM OF RIOJA Six Mile Lakota 112Y - Champion Produce of Dam 2019 National Show.

50K TESTED | SIRED BY FIRESTORM | MULTIPLE CHAMPIONS IN ONE CALF CROP | BALANCED EPDS

Calved February 2nd, 2016 | Owned with DUFF CATTLE CO.

L AS R OJAS

(580) 305-0001 Text/Voice ccollinsinc@gmail.com www.facebook.com/lasrojasredangus DECEMBER 2019

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NWSS

ILLINOIS BEEF EXPO

Denver, CO — Jan. 9-13, 2020

Springfield, IL — Feb. 22, 2020

FORT WORTH STOCK SHOW

HOUSTON LIVESTOCK SHOW

Fort Worth, TX — Feb. 2, 2020

Houston, TX — March 3, 2020

BLACK HILLS STOCK SHOW Rapid City, SD — Feb. 6, 2020

KENTUCKY BEEF EXPO Louisville, KY — March 8, 2020

OKLAHOMA YOUTH EXPO SAN ANGELO LIVESTOCK SHOW

Oklahoma City, OK — March 14, 2020

San Angelo, TX — Feb. 6-9, 2020

OHIO BEEF EXPO IOWA BEEF EXPO

Columbus, OH — March 20, 2020

Des Moines, IA — Feb. 9-16, 2020

STAR OF TEXAS SAN ANTONIO STOCK SHOW

Austin, TX — March 28, 2020

San Antonio, TX — Feb. 14, 2020

NEBRASKA CATTLEMEN’S CLASSIC Kearney, NE — Feb. 15-23, 2020 48

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ingredients: 1 — 30 oz package of frozen hashbrowns 2 — 14 oz cans of chicken broth 1 — 10 oz can of cream of chicken soup 2 — tbsp of dried minced onions 1 — tsp of ground black pepper 1 — 8 oz package of softened cream cheese

DIRECTIONS: Mix all ingredients except for the softened cream cheese and shredded cheddar cheese.

Cook on low for 5 hours.

At 5 hours, add the package of softened cream cheese. Mix well. Cook for an additional 30 minutes.

Serve with cheddar cheese, bacon bits and chives.

2 — cups of shredded cheddar cheese

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Highlighting the JAN 10, 2020 • Denver, CO

TW

Nexella

914G

April 2, 2019 Silveiras Mission Nexus x Keifers Lulu Y55 BW: -0.9 WW: 63 YW: 102 Milk: 53 Marb: .31 You’ll fall in love with Nexella when you see her in person in Denver. Take note of her powerful look in a well-balanced package of pedigree and numbers.

Her older flushmate sister, TWF 906G, has seen lots of success on the tan bark and we feel Nexella will continue that winning way. Her dam is a past National Champion.

TWF 906G Flushmate to TW Nexella 914G Div. Champion - Missouri State Fair; Tulsa State Fair Rs. Div. Champion - American Royal Thank you to Hunter Jones for purchasing this fabulous young female who has had great success in her show career. We wish them the best.

BUD THOMAS (417) 861-6338 | bud@twfcattle.com ANDREW CHANDLER (417) 527-1997 | andrew@twfcattle.com DECEMBER 2019

JANUARY 2020

KEIFERS LULU Y55 Dam of TW Nexella 914G 2013 Denver National Champion Female

3875 N. FM RD. 197 SPRINGFIELD, MO 65803 f twinwillowredangus WWW.TWINWILLOW.NET VOLUME 2 : ISSUE 1

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MEET YOUR STAFF

hat is your favorite aspect of your job?

While there are many things that I love about my job, my favorite part is that I get the opportunity to take the newest scientific advancements and have the opportunity to apply those to genetic predictions. Also, I am a bit of a data nerd and my job definitely gives me plenty of opportunities to analyze data.

What is your favorite cattle show?

By far my favorite cattle show is Denver. Being a Colorado native, I have been going to NWSS my entire life. Through NWSS, I got my first opportunity to show steers by participating in the Catch-A-Calf program. A couple of years ago I got the opportunity to judge part of that show. It was really cool for me to have everything come full circle and realize the opportunities that I have gotten as part of participating in that program.

What are your hobbies?

In my free time, I am usually playing hockey or working on our family’s farm.

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MEET YOUR STAFF

hat is your favorite aspect of your job?

Seeing the differing dynamics of cow herds across various regions. It takes a much different approach to run cattle in Nevada than it does in the Kansas Flint Hills and the same degree of difference could be noted when comparing South Dakota to Texas. There are great cow herds in all of these regions and Red Angus gives me an opportunity to not only see the cattle, but to visit with and learn from the people as well.

What is your favorite cattle show?

It is hard to beat the National Western, in my opinion. It is such a unique blend of people from across the country and there is definitely a type-and-kind for everyone to appreciate. An added bonus, I always felt like the judging contest offered the highest quality cattle of anywhere in the country.

What are your hobbies?

Anything that doesn’t involve building fence‌

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ADVERTISING DEADLINES

18335 E 103rd Ave, Suite 202 Commerce City, CO 80022 (940) 387-3502 EXT 2 | Fax (888)892-6052

Issue

RedAngus.org Show Programs Coordinator/Buckle & Banner Editor — Chessie Mitchell (903) 563-1286 | chessie@redangus.org Show Programs Specialist — Jeananne Mosher (940) 387-3502 EXT 18 | jeananne@redangus.org

December 1st

March (Winter Show Headlines)

March 5th

June (Spring Show Headlines)

May 15th

September (Summer Show Headlines)

September 1st

GENERAL INFORMATION Published four times annually by the Red Angus Association of America at the national headquarters (18335 E 103rd Avenue, Suite 202, Commerce City, CO 80022). A non-political magazine dedicated to the promotion and improvement of breeding, showing, feeding and marketing Red Angus cattle.

ADVERTISING RATES, SIZES & DEADLINES Display Advertising Rates Full Page $500 ½ Page $325 ¼ Page $225 Back Cover $1,000 Inside Front Cover $625 Inside Back Cover

January (Fall Show Headlines)

EDITORIAL AND ADVERTISING POLICY Advertising and editorial content are not limited to any particular class of product or subject matter. However, we reserve the right to refuse publication of any material not within the bounds of high agricultural ethics. While we devote the utmost care to the preparation of each advertisement, we cannot be held responsible for ads received after the ad deadline. Furthermore, the accuracy and content of copy received over the telephone is entirely the responsibility of the advertiser. No adjustment for incorrect ad copy will be considered for ads that are received after the ad deadline or that are placed over the telephone.

$625

Advertising Sizes Full Page: Ad size- 7.625 in x 10 in.

Trim: 8.5 in x 11 in Full Bleed: 8.75 in x 11.25 in ½ Page Horizontal: 7.625 in x 4.875 in *No Bleed

All unused reserved advertising space that is not canceled by the advertising deadline will be fully billed to the advertiser.

¼ Page: 3.625 in x 4.875 in *No Bleed

ADM ...............................................................................

ARROWSMITH RED ANGUS .......................................

HARMONY HILL ...........................................................

J6 FARMS ......................................................................

L83 RANCH ...................................................................

LACY RED ANGUS .......................................................

LAS ROJAS ...................................................................

LEGACY LIVESTOCK IMAGING ..................................

MAJESTIC MEADOWS ................................................

MCMURPHY FARMS ....................................................

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53 25 01 IFC 31 05 47 10 BC 35

NAJRAE ....................................................................... 22 PURE BEEF GENETICS .............................................. 16 RED ON THE ROCKS .................................................. 23 RED ANGUS 365 ...........................................................09 SIX MILE RANCH ........................................................ 30 TC REDS ....................................................................... 11 TIMBER CREEK/7K ..................................................... 26 TRADEMARK GENETICS ............................................ 46 TWIN WILLOW FARMS ............................................... 51

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Red Angus Association of America 18335 E. 103rd ave., suite 202 commerce city, co 80022

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