Digital voice

TOP TIPS

5 reasons your business should be using Instagram

INSTAGRAM IS ONE OF THE

most popular social media platforms today. With a billion monthly active users recorded in January 2020 (Hootsuite, 2021), the visual platform provides considerable opportunity for your business.

So, why should you use Instagram? Or, if you already do, what should you look at making use of?

1REACH: Instagram provides great reach. By using hashtags that represent your business, service or product, you can get your profi le in front of millions of users with just a few taps.

2INSIGHT: Instagram has some powerful free business tools that allow you to delve deeper into your audience. Th ese tools provide insights into demographics and information about what day and time is best for you to post and be seen. 3 COMMUNITY: You can build relationships through stories and content geared toward your audience. Th is can lead to user-generated content from individuals sending in photos or tagging you in their posts.

4TARGETING: You can promote your posts and gain more exposure with a targeted audience that matters to you. This also means that you can focus selected messaging to different demographics and locations.

5LEGITIMACY: By partnering with infl uencers who are similar to your business, you can reach more potential customers by tapping into their audience and making use of the trust that the audience has for the infl uencer – it’s like word of mouth on steroids!

ONLINE

First for knowledge

Th e First Voice website is packed full of practical advice and tips to help you grow your business. Here are just some of the articles that have been grabbing your attention recently

How to handle anxiety in a remote team

bit.ly/3hkr4ct

Stay productive while working from home

bit.ly/3y7OAPS

Give your business a post-lockdown boost

bit.ly/3fg1ItE

Five steps to preserve the value of your business

bit.ly/3fgdDYD

Find the right web developer

bit.ly/3tHEhP4 Find more at fi rstvoice.fsb.org.uk

Knowledge centre

To see more webinars, podcasts and other interactive media, scan the QR code

WEBINAR

How to launch an ecommerce business – during the pandemic or beyond

This webinar, sponsored by Opayo, explored how small business owners pivoted their operations online during the pandemic and provides tips on how to use their experiences and knowledge to build a successful ecommerce business, whether that’s now or in the future. bit.ly/goingonlinewebinar

PODCAST

Keep connected: Productivity tips for home and hybrid working

Struggling to stay productive while working from home? This episode provides some tips to help ensure you have the perfect working environment and tech required to operate eff ectively, whether you’re at home or in the offi ce. bit.ly/FVPodcast5

VIDEO

How to make your online ads work harder

Want to learn about building a successful online advertising campaign using Facebook and Google? Watch this First Voice How To video to fi nd out. bit.ly/onlineadsvideo

Association Excellence Awards Association Excel

Our FSB coronavirus webinars are fi nalists for the ‘best membership support during Covid-19’ category at The Association Excellence Awards. To watch these and more insightful webinars, visit bit.ly/fi rstvoicewebinars

SOCIALS

Social posts

Your post-lockdown re-opening pics

@LeapHareGallery Leaping Hare Gallery in Easingwold, North Yorkshire, welcomes new artist Linda Mellin (@LindaMellinArt) as it re-opens

@Millies_Huts

Happy customers return to Millie’s Beach Huts in Walton-on-theNaze, Essex – just in time for summer

@Hillside_Design

Product design staff get back to work at Hillside Design in Teignmouth, Devon

@LibbyButler Tackling a backlog of customer repairs at Libby Butler Jewellers in Helmsley, North Yorkshire