Busuanga Bay Lodge - Concept Branding - Initial Studies

BUSUANGA BAY LODGE LOGO CONCEPTS / STUDIES RED FUERTES redthemod@gmail.com Copyright © 2013 Red Fuertes - March 2013

SPACE BRAND CONCEPT

BUSUANGA BAY LODGE CORPORATE BRANDING

PROJECT PROFILE & BRIEF

YOUR GATEWAY TO ADVENTURE

BUSUANGA BAY LODGE A high end, luxury, 14-keys, beach resort located in Busuanga Bay, Coron, Palawan catering to local and international tourists.

LU XURY PRI VA T E O U T D O O R ADVE NT UR E E C O- FR IE NDLY SUSTA IN A BILITY CLA SSIC STYLISH TREN D Y

RED FUERTES redthemod@gmail.com Copyright © 2013 Red Fuertes - March 2013

SPACE BRAND CONCEPT

BUSUANGA BAY LODGE CORPORATE BRANDING

LOGO CONCEPT A

gateway

hip, soulful

organic, dynamic

Inspired by the palette of the sun, the logo consists of sun-drenched ripples that echo the movement of water, as well as evoking the fun, vibrant spirit of outdoor adventure - as symbolized by the tropics. The pebble-shaped layers reflect a sense of earth, while the image of the clubhouse is a visual cue as a gateway to adventure.

RED FUERTES redthemod@gmail.com Copyright Š 2013 Red Fuertes - March 2013

SPACE BRAND CONCEPT

BUSUANGA BAY LODGE CORPORATE BRANDING

LOGO CONCEPT B

eclectic, varied

balanced luxury

The primary element of the logo is the profile of the clubhouse, the celebrated gateway of the development. Rendered in the form of a cursive mosaic, it echoes the variety of experiences and activities, as well as the tropical palette of sun, sand, and sea. The purple in the type symbolizes luxury, while the type used complements the full-bodied experience of ecoadventures within a luxurious exclusive setting.

RED FUERTES redthemod@gmail.com Copyright Š 2013 Red Fuertes - March 2013

SPACE BRAND CONCEPT

BUSUANGA BAY LODGE CORPORATE BRANDING

LOGO CONCEPT C

classic sophisticated fun, warm

The icon is a graphic combination of the water droplet - a symbol of sustainability, and nature, and the rose - denoting luxury, personalized service, and classic elegance. The palette is a vibrant mix of earth tones, rendered in a warm, youthful quality. The type has the lightness of a sans serif, combined with subtle flourishes to indicate a fun, relaxed vibe while providing a sense of understated sophistication.

RED FUERTES redthemod@gmail.com Copyright Š 2013 Red Fuertes - March 2013

SPACE BRAND CONCEPT