43C Bakery - Logo Design Schemes

43C BAKERY

LOGO SCHEMATICS Development of logo schematics based on initial information from client kick-off and branding workshop.

SPACE BRAND CONCEPT

43C BAKERY

43C BAKERY

LOGOCONCEPT SCHEMATICS LOGO A

LOGO CONCEPT SCHEMATICS LOGO B

artistic, diverse, energetic

fun, cool

B A K E RY playful, personal

B A K E RY B A K E RY

honest

light, friendly

SCHEME A - trends, cool factor, emoji look Based predominantly on current trends in graphic design, this uses the approach of minimalism and negative space to create the graphic device of “43C,” using colors identified this year as millenial colors, and icons of baked goods relevant to the product line.

RED FUERTES redthemod@gmail.com Copyright © 2017 Red Fuertes - Nov 2017

SCHEME B - color theory, clean Using a more flat UI and line art approach, this scheme uses the contrast of a clean, minimimal graphic of a whisk against the playful, organic watercolor art splashes currently in season. The “43C” is embedded in the whisk, while colors used evoke the traits of fun, diverse, social and friendly, passionate and energetic.

SPACE BRAND CONCEPT

RED FUERTES redthemod@gmail.com Copyright © 2017 Red Fuertes - Nov 2017

SPACE BRAND CONCEPT

43C BAKERY

LOGO CONCEPT SCHEMATICS LOGO C

43c

Bakery handmade

43c 43c 43c Bakery

Bakery

hip, exciting

Bakery indulgent

SCHEME C - personality, authenticity, richness This scheme takes from the strong graphic of a chocolate peanut butter cookie (Gen’s favorite), as the main canvass of the logo. This is paired with handwriting fonts for authenticity/ honesty, and a more simplistic approach to design using soft, feminine tones against the rich colors of the cookie.

RED FUERTES redthemod@gmail.com Copyright Š 2017 Red Fuertes - Nov 2017

SPACE BRAND CONCEPT