Th ad de gro ne con of Th pri dir exe Th foc wit init bu RE bo lea p g y
MISSION MISSION
The Real Estate Council of Greater Fort Worth (REC of GFW) is the unified voice for the commercial real estate industry - influencing action and supporting change to accomplish long-term job growth and an enhanced quality of life in our region.
OUR GUIDING PRINCIPLES OUR GUIDING PRINCIPLES
REC of GFW provides forums and events where relationships are expanded and leaders are developed.
REC of GFW acknowledges development challenges and formulates and executes solutions with other partners.
REC of GFW addresses and works to solve community challenges to promote long-term job growth and enhance the quality of life in Fort Worth, Arlington, and Tarrant County.
Definition
Voice of Commercial Real Estate Voice of Commercial Real Estate
REC of GFW is the trusted source for commercial real estate thought leadership and market intelligence in Tarrant County.
Why This Matters
Our Role
REC of GFW’s differentiator is its credibility, access and cross-sector knowledge. In a rapidly evolving market, decision-makers and the public need clear, accurate insight into development realities and trends.
Serve as a curator and amplifier of market intelligence and development context, positioning
REC of GFW as a reliable source for understanding market conditions, policy impacts and assettype trends.
3 Year Strategic Outcomes
Initiatives
REC of GFW is consistently referenced and relied upon for market insight
Members receive tangible value through intelligence and analysis
Public leaders view REC of GFW as a trusted, nonpartisan resource
2026 - 2027
Add Director of Market Intelligence & Storytelling to REC of GFW staff
Develop an Ambassador program with core communication materials
Strengthen LinkedIn strategy, launch Instagram and create monthly intelligence e-newsletter
Facilitate development of Member-led Slack channels organized by market sector 2027 & Beyond
Regular intelligence briefs covering projects, trends, policy impacts and insights by asset class
Development Solutions & Process Improvement Development Solutions & Process Improvement
Definition
REC of GFW works to improve the policies, procedures and development processes that shape how commercial real estate moves from concept to completion.
Why This Matters
A well-functioning development process strengthens economic vitality, supports responsible growth, and benefits the entire community. REC of GFW is uniquely positioned to convene public and private stakeholders to identify systemic challenges and advance practical solutions that improve outcomes.
Our Role
Advance collaboration, education and process clarity across the development lifecycle.
3 Year Strategic Outcomes
Initiatives
Improved shared understanding between developers, city leadership and the community
Clearer development expectations and processes
Measurable improvements in process efficiency and dialogue
2026 -2027
“Project One” development to use for training for City Council and community groups 2027 & Beyond
Neighborhood association education
Partnership with Development Services and City leadership
Pilot test cases with defined success metrics
Policy Leadership, Advocacy & Government Affairs
Leadership, Advocacy & Government Affairs
Definition
REC of GFW works to improve the policies, procedures, and development processes that shape how commercial real estate moves from concept to completion.
Why This Matters
Effective influence requires structure, consistency and sustained investment.
Our Role Set and advance an agenda for smart, informed advocacy at the city and state levels.
3 Year Strategic Outcomes
Initiatives
Clear, consistent policy positions aligned with member priorities
Stronger relationships with policymakers and coalitions
Sustainable advocacy infrastructure
2026-2027
Add a Government Affairs Manager to REC of GFW staff
Restructure the Government Affairs committee
Establish an Annual policy agenda focusing on city and state legislative roadmaps
Refine the structure of the PAC Board and increase annual fundraising
Establish the Business Coalition and prepare for the 2027 Legislative Session
Form the Legislative Task Force to assist with the 2027 Legislative Session
2027 & Beyond
Establish a long-term lobbyist engagement strategy
Leadership, Membership & Deal Networks Leadership, Membership & Deal Networks
Definition
REC of GFW connects people, capital and ideas to originate business and develop the next generation of leaders.
Why This Matters
REC of GFW’s member base and programs create unmatched opportunities for leadership development, deal-making and long-term engagement.
Our Role Create intentional pathways for leadership, engagement and business growth.
3 Year Strategic Outcomes
Initiatives
Strong leadership pipeline across career stages
Increased member retention and recruitment
Enhanced deal origination and collaboration
2026 - 2027
Develop and implement an Annual Emerging Leaders program for young professionals
Activate the Founder’s Council as advisors and ambassadors
Establish a Developer recruitment and retention program including annual “What Keeps You Up at Night?” developer forum
2027 & Beyond
Broker-focused programming and incentives
Deal connector formats for capital, equity and development needs
Community Impact & Regional Collaboration
Community Impact & Regional Collaboration
Definition
REC of GFW applies commercial real estate expertise to projects that strengthen long-term economic growth and quality of life.
Why This Matters
REC of GFW is positioned to contribute meaningful expertise to initiatives that shape the region’s future.
Our Role Apply commercial real estate insight to selected initiatives that improve community outcomes.
3 Year Strategic Outcomes
Initiatives
Clear, measurable community impact
Strong partnerships with regional coalitions
Focused and sustainable multi-year engagements
2026-2027
Define community impact goals and success metrics
Establish policies for project selection and duration
Select projects for participation
2027 & Beyond
Strategic partnerships with regional coalitions
Development and launch of Emerging Leaders program
MEASUREMENT, ACCOUNTABILITY & MEASUREMENT, ACCOUNTABILITY &
REVIEW REVIEW
Progress toward strategic outcomes will be reviewed regularly through Board reporting and annual implementation updates. Metrics will focus on outcomes rather than activity volume, ensuring that REC of GFW’s work remains aligned with its mission and strategic priorities.
APPENDIX: ANNUAL IMPLEMENTATION APPENDIX: ANNUAL IMPLEMENTATION PLAN PLAN
Each fiscal year, REC of GFW will adopt an implementation plan that includes:
Strategic Focus Area alignment
Supporting initiatives and action items
Responsible parties
Associated timelines, budgets and success metrics.
This appendix will be updated annually without requiring revision to the core strategic plan.