Volume 24, Number 40
www.berlincitizen.com
Thursday, October 6, 2022
Local stakeholders celebrate ‘It’s All In Berlin’ campaign By Nicole Zappone The Citizen
The Sweet Viking table offered a variety of baked goods at the Berlin Fall Food and Vendor Festival held Sunday, Oct. 2. Tina Kuracz and Austin Kuracz are pictured. Photos by Nicole Zappone
Food, vendor festival returns By Nicole Zappone The Citizen
The Berlin Fall Food and Vendor Festival drew a crowd Sunday, Oct. 2 at American Legion Hall on Porters Pass. Attendees perused the work of local artists and crafters, and had several food options to chose from at the annual muster. While events such as this can start slow, festival organizer Hilary Radun of Abandon Beach Creations said, within the first hour of opening Sunday, more than 100 people had come by. Giada Cassone, 2, of Berlin, gets Spiderman painted See Festival, A20 on her cheek during the festival.
It's all branding these days, and Economic Development Director Chris Edge believes the marketing concept "It’s All In Berlin" says it all. “I had a lightbulb moment,” Edge said. “It was one of those things that I truly realized that the avenue I was going down was wrong." Edge concluded that posting good Berlin business news on his personal social media profiles was not enough. “People in the town of Berlin were not connected, and I had to take a step back,” he said. So, with the help of RecordJournal publisher Liz
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White and others, "It’s All In Berlin" was born. Today, the marketing campaign is composed of a website (itsallinberlin.com) and an Instagram page (instagram.com/itsallinberlin). “Sometimes, I am so much of a big picture person, and sometimes things get lost,” Edge said. “It is great that I have this team of people to help with this.” On Monday, Oct. 3, local leaders and business owners met at The Truck Bar, 151 Webster Square Road, to celebrate the "It’s All In Berlin" marketing effort. The new website touts everything Berlin has to offer potential residents and
Mówimy po polsku!
See Campaign, A12
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