How To Market A Company Using Promotional Gifts And Personalized Badges Business promotion techniques have continued to evolve at an amazing pace. The idea is to make sure that they meet the current marketing trends and achieve optimum marketing results without fail. Business managers have to make sure they are up to date with the current marketing trends in order to get the best out of their advertising strategies. This is not always simple and straight forward, but can easily be streamlined through the use of certain marketing techniques.