2024 Exec Magazine

2024 EDITION

WHERE THE EXPERTS ARE ™

Meet the Executives who are hyper-focused on an area of expertise in their local market.

THE ONLY COMPANY NAMED FOR THEIR PEOPLE Joining Realty Executives means more than aligning with an international brand; it’s an opportunity to elevate your career through a strong, connected community. Our offices and brokerages are a gathering place for like-minded individuals. YOU and YOUR SUCCESS are the driving force behind Realty Executives.

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From the desk of

PATRICK VAN DEN BOSSCHE Becoming an expert in any field holds immense value, whether the expertise is gained for personal growth or professional advancement. It fosters a deep sense of confidence and competence which leads to a profound understanding of your craft and an enhanced ability to navigate complex challenges. This journey to becoming an expert cultivates critical thinking, demands perseverance, and requires passion- both for the skill or craft, and for lifelong learning. Whether your expertise lies in real estate, rocket science, or something else, you have likely shed blood, sweat, and tears to achieve it.

In today’s dynamic real estate market, being an expert is more crucial than ever. With fluctuating interest rates, evolving buyer preferences, and shifting economic conditions, having a deep understanding of market trends and local nuances can make all the difference. You as an expert will navigate complex transactions with confidence, offer invaluable insights to clients, and seize opportunities that others might miss. In a landscape where information is abundant but clarity is rare, your expertise is a vital asset that can drive success and build trust.

As a company, it has been our mission to attract and retain the most professional and productive real estate agents- ones where it would be easy to swap “Executive” for “Expert.” We have been incredibly blessed and incredibly successful in this mission. As a result, our organization has improved over time through innovation, diversification, sharing best practices, thought leadership, and more- all driven by the Executives in our network. A rising tide lifts all boats.

Realty Executives is Where the Experts Are™. Leverage this! Learn from your experiences and those of your peers, build your expertise, and share it with the world. Now is the time to talk about value. You are essential to the home buying and selling experience, your communities, and the industry as a whole. Everyone should know.

Sincerely,

Patrick van den Bossche President, Realty Executives International

WHERE THE EXPERTS ARE

™

Becoming an expert in any skill, especially a real estate niche, requires dedication, practice, and continuous learning. This can begin intentionally or unintentionally, but it is nearly always driven by a strong interest or passion. While many people hear “real estate” and think of general residential sales, there are many avenues to explore in which one can become an expert!

Focusing on a real estate niche can enhance a REALTOR®’s success and reputation. And that focus does not have to be on a particular property type! An expert can set themselves apart from competitors with expertise ranging from luxury sales to social media and videography. An expert’s deep knowledge is valuable since it is not easily attainable by others.

Real estate agents who are experts in specific fields can provide unparalleled service and insights that generalists may not be able to offer. This creates a strong personal brand and credibility related to the niche.

Every real estate business is different, but read on to get inspired by your fellow Execs! Let us see how some of our Executives are building successful businesses by focusing on their passions in real estate.

2024 EDITION

Chris Spencer Lakefront Property Expert Realty Executives Hickory & LKN Hickory, NC

“My local knowledge from a lifetime on the lakes got my foot in the door and provided a solid foundation for becoming an expert in lakefront properties. Growing up, my family had a home on Lake Hickory where we spent many summer days. I had a passion for area lakes and lake life long before I considered becoming a REALTOR®.

When I earned my license, my passion for the lake lifestyle inadvertently created my real estate niche. My parents own Realty Executives of Hickory & LKN and had me up on a knee board on Lake Hickory before I can remember. As a new agent 20 years ago, they encouraged me to carve my own path in business and do what I enjoyed. My in-depth knowledge of the permitting processes tied to installation and repair of docks, history of the lakes, flora and fauna, viewpoints, and connections to marinas and boat dealers helped build my reputation. It allowed me to take my real estate business to the next level while focusing on something I loved.

I have owned properties on each of the lakes that I work, and I try to spend each summer on a different lake, if possible. This year I will be focusing on Lake Rhodhiss since I have not owned property there since 2007. This allows me to really immerse myself in the lake and its surroundings so that I can speak to my clients as someone who has truly lived, worked, and invested into the lake they have their eye on. Not to mention, this side of the business is fun! Showing clients homes by boat is not a bad day in the office.

Regardless of your area of expertise, immerse yourself. I have spent a ton of time on the lake. You would be surprised at how much you can learn from others who are invested in a lifestyle. I have had the pleasure of getting to know owners of the marinas, restaurants, ski clubs, boat mechanics, and more. They are happy to refer me to others when they see we share a passion for the lake. Whether you are selling golf course luxury homes, horse property, hunting property, or something else, you need to be really integrated into it to become an expert.”

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Erik McCormick Aviation Real Estate Expert Realty Executives Phoenix Phoenix, AZ

“Aviation real estate is scarce yet very desirable for high-net-worth individuals that love the aviation lifestyle. I first realized that I had an opportunity to provide a useful service to clients in 2007. At that time, it was difficult for aviation real estate clients to find experienced and knowledgeable representation.

Comps and appraisals, for example, were virtually non-existent. The cost approach could work, but most appraisers and brokers did not understand how to value aviation-related amenities and lifestyle. We typically price our listings 20% or more above comps and appraisals. A simple trick to determine if a buyer or seller is being represented by an aviation real estate specialist is to check if they spell aircraft ‘hangar’ correctly! On that note, here is an aviation real estate tip: if you use ‘talk-totext’ with your clients, say ‘aircraft hangar’ and the program correctly spells hangar. If you say ‘hangar’ it will convert it to ‘hanger’ every time.

Buyers and sellers in my area of expertise typically own aircraft. Combining a residence and aircraft hangar into one purchase solves many issues for an aircraft owner or pilot. Gaining knowledge about the buyer or seller’s needs is critical since these properties are not abundant, and it is common for buyers to be interested in properties in multiple states.

My passion and understanding of aviation created a starting point for my real estate expertise.

Before GPS and Google Earth, my father, Jack McCormick (otherwise known as ‘Baja 1’) spent years flying south of the border to document runways for Airports of Mexico and Central American Flying Guide. We worked together to advocate for small airport owners to help keep airports legal and licensed. With over 700 residential airparks in the US not being represented correctly, we realized there was an opportunity to leverage our skillset.

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I have learned many things throughout my aviation real estate career and have turned my lessons into a marketing and training program for others who are seeking to specialize in aviation real estate.

There are three primary categories that are specific to this expertise:

Safety

Viewing or showing properties in airports and airparks is vastly different from a normal, residential listing. Buyers will want to view the runway, fuel tanks, ramp area, and more. If you do not know how to prepare for this and drive out onto the runway, it creates a dangerous situation and huge liability for the broker and client. This is not information that can be garnered from any other real estate specialty- training is essential.

Valuations

Being able to properly value an airport or airpark property is an art and science. While many agents may believe that property value decreases when close to an airport, that is not the case with aviation real estate! The valuations are more complex than a home in a standard residential neighborhood.

Marketing

Knowing who the buyers of aviation real estate are and how to properly market a property is critical to your success in this niche. Sellers understand that pilots will find the properties more desirable than non-pilots, and keeping pilots in residential airparks is good for the community. Residents care about community efforts, airport maintenance, and airport upgrades. Bringing in pilot buyers to airpark communities contributes to my reputationleading to more listings and sales in the airpark.

Everyone wants repeat and referral business.”

2024 EDITION

Michelle Gilmour Salesperson & Social Media Expert Realty Executives Plus, Ltd. Brokerage Mississauga, ON

“I grew up with social media, and all the years of scrolling led to an interest in learning about the proper curation and profitability of social media. Understanding how the algorithms work and the differences between platforms comes with hands-on practice, which my iPhone screen time seems to indicate I have plenty of!

I started to transform into a social media expert when I began working for Realty Executives Plus Ltd. after graduating from university. Social media in real estate is incredibly exciting, and there is a tremendous need for education on the subject. For the last two years, I have been able to educate, assist, and excite Executives across Ontario about the different avenues of social media marketing.

Social media uses dynamic platforms where agents can showcase stunning properties through virtual tours, high-quality photos, and engaging videos. It provides an opportunity to connect with potential buyers and sellers instantly, creating a sense of community and trust. Plus, with targeted ads and insightful analytics, you can reach your target audience more effectively. Social media is not just about selling homes; it is about telling stories, building relationships, and making the real estate market more accessible and interactive than before.

I strongly believe that the key to developing and expanding expertise is continuous education and an intentional drive to improve skills. Sometimes this is formal training, like the Digital Marketing Executive course, and sometimes it is A|B testing, practice, and analysis. For example, Meta Business frequently updates its ad curation methods. They recently introduced AI to help create headlines and captions. I tested these features on an ad, then compared engagement, reach, and lead generation with a non-AI created ad. I was able to gain valuable insight on the process and results.

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My expertise will continue to grow with experience and by leaning on the knowledge of our marketing team.

Keeping up with all the changes with social media and AI tools can be challenging, so we divide, conquer, and share what we learn. Jake, our digital marketing specialist, focuses on growing our brokerage’s social media pages and collaborates with REALTORS® to help them grow the following on their business pages. Herbert, our AI guru, attends seminars and launch events and shares the latest tools. They both significantly contribute to my understanding of current and future trends in marketing.

If I had to give advice to anyone looking to become better versed in social media, I would share three suggestions:

Stay Current

Follow industry leaders, subscribe to marketing blogs, and ask your peers who are informed about social media about the latest trends and how they are leveraging it for business.

Continuous Learning

Take online courses, attend webinars, and participate in workshops to hone your skills. Websites like Coursera, Udemy, and HubSpot offer great resources.

Use Analytics

Regularly check your social media analytics to see what is working and what is not. Adjust your strategy based on these insights- you will not get it perfect on the first shot.”

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Chanda Nou Networking Expert Realty Executives Oceanside Palm Coast, FL

“I obtained my sales associate license in 2022. By leveraging my existing network within the Cambodian community, it enabled me to hit the ground running. Networking has been the key to my success.

The National Association of REALTORS® states that 68% of people who found their home through a real estate agent discovered that agent through referrals from their family and friends. Since moving to Florida in 2019, I have fallen in love with the Palm Coast area. My friends and family would visit from out of state, and naturally I would tour them around the town. We would meet with local builders, preview the city’s parks and recreation, research area healthcare options, and of course enjoy dining.

After one of these tours, a family member mentioned that I should become a real estate agent.

My admiration for my family and the area motivated me to become a REALTOR® and inspire others to move here as well. I wanted to be the one to see their move completed from beginning to end.

I focus on cultivating genuine relationships with people with whom I share interests and perspectives with similar elements such as languages, culture, and kindness within the community. I have daily habits that provide consistency rather than sporadic efforts. I actively seek referrals with every conversation and email to strengthen my network.

Most importantly, I have learned through many deals with buyers and sellers that the Golden Rule to any successful real estate transaction is to follow up! You keep the real estate relationship professional and relevant by staying engaged with all parties involved in the transaction.

Moving forward, I will continue to network within my community where my voice speaks of knowledge for the real estate profession and for the love of the community I am creating. I want to bring joy to my friends and family once they have moved in and celebrate together.”

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Matthew DeFede Digital Marketing Expert Realty Executives Elite Homes Nutley, NJ

“It took me nearly three decades to become an expert in digital marketing, and I am still learning every day. It is a moving target, so I dedicate time to keep up with the emerging trends in technology, marketing, and of course, real estate.

I worked in print marketing before the dot com boom. In the 1990s, I transitioned to the role of art director for About.com. Through the years I built a career and developed new skills while working for companies like NBC, CBS, Merck, Kraft, WebMD, and JP Morgan Chase. My background in graphic design and marketing helped me evolve as we moved from analog to digital in various industries. Ultimately, these experiences all prepared me to build my real estate brand, and to teach my Executives how to build their personal brands.

If you want to become better versed in digital marketing, my advice is to start small and learn.

Follow thought leaders but learn from everyone, not just the prominent names in the headlines.

While there are formal education and training programs available, practical experience and a little research can go a long way.

Take the time to learn about basic concepts like SEO, search engine marketing, content marketing, and social media. Try building your own digital marketing campaign to see how it works. Analytics exists for a reason, so even if you feel like you are going in blind, monitor your analytical data to see what works, what does not work, and where you should invest your time and money. You will always need to change and adapt your strategy- it is what is fascinating about digital marketing, and why it is tough to become an expert!”

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Erick Haffner Resort Vacation, Income Producing Property Sales & Development Expert Realty Executives Gulf Coast Gulf Shores, AL

“From the onset of my real estate journey in 2002, I was captivated by resort vacation and income producing property sales in Baldwin County. With the beach region and investment income properties accounting for nearly half of the market’s sales volume, the potential for higher earnings was undeniably attractive. The thriving pre-construction condominium sales in 2003, mirroring the exhilaration of the stock markets at the time, further fueled my passion for this niche.

The high-energy environment appealed to my competitive nature, and I quickly found myself diving headfirst, baptism-by-fire style, into pre-construction sales. Within the first year, I expanded my expertise to include 1031 exchanges and traveled alongside my broker to various markets to educate and engage clients.

As someone who thrives on analyzing data, I began crafting Excel spreadsheets focused on ROI and equity gain to better guide my clients in making profitable investments in an insulated beach market. It is unique here. I even began carrying waterproof business cards in my wetsuit to hand out to people I met while surfing.

My expertise comes from a relentless pursuit of knowledge. I dedicate hours to studying market statistics to help my clients make informed decisions regarding their investments. Timing is crucial.

I also monitor general investment trends because external influences can trigger shifts that turn investments in paper into real estate.

While I actively engage in reading and research, I have found that the most effective way to broaden my knowledge and refine my strategy is through firsthand experience and a deep devotion to understanding the product. With this said, I am always on the lookout for a niche that has a lack of or missing product. Then the goal becomes to develop a solution.

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Although I did not have a traditional mentor, I have had the good fortune of connecting with various professionals including developers, architects, engineers, financial advisors, wetland scientists, and other industry professionals. These invaluable connections have provided me with a wealth of practical education and onthe-job learning experiences. Furthermore, my networking opportunities have extended to local long-term developers, capital venture groups, and high-net-worth investors.

For those considering a career in resort vacation and income producing property sales, my guidance is straightforward: trust in the numbers and build longterm relationships. Numbers are unyielding and reliable, whereas people may falter. Prioritize transparency and build mutual trust and understanding by using accurate and realistic figures. You play a pivotal role in both the purchase and sale of your clients’ investments. It is essential to focus on your clients’ long-term success and profitability rather than viewing it as a short-term sales opportunity.”

2024 EDITION

Taylor Jobe First-Time Home Buyer Expert Realty Executives Phoenix Phoenix, AZ

“When I entered the business, I did not set out to become a First Time Home Buyer Expert. Instead, I found myself having conversations with a lot of people near my age, and they really did not understand the process of buying a home. It was intimidating to them. I thought about what I would need from a communication and education standpoint if I were buying a home, and how I could provide that to younger buyers.

In addition to my real estate business, I am also a girls basketball coach- and this may be where my expertise was born. Real estate and coaching have a lot in common. Helping a player learn a new skill and the joy of winning a tough game feels a lot like navigating the homebuying process and handing the keys over to a client’s first home.

While I am still learning and refining my expertise, I have leveraged a lot of resources since starting my career. I attend classes offered by my brokerage, network with seasoned agents, and I also really love watching YouTube to learn how agents in different states are running their businesses. My mentor, Stephanie Sackrider, Designated Broker, Patrick Lewis, and others at my brokerage such as Patrick Harfst, Marlon Duer, Butch Leiber, and loan officer coach Randall Mills have been a support system. It is almost impossible to become an expert on your own.

If you want to become an expert, never stop being eager to learn and do not be afraid to be creative.

Learn from others’ successes, take what you learn, and make it your own.”

2024 EDITION

Alyssa Campbell Rural Properties Expert Realty Executives Diversified Realty Regina, SK

“I have always been interested in escaping the city and experiencing small town Saskatchewan. I was drawn to the history, people, and beauty of rural Saskatchewan and what our infamous country roads had to offer.

When I started my career, I intended to focus on properties in and around Regina. In 2017, another Executive from our brokerage, Patty Coons, was retiring and asked if I would be interested in taking on her listings and clients around Strasbourg. I jumped at the opportunity and the guidance available to break into that market. It was rare to find someone with extensive rural property experience and the willingness to share her expertise with me.

Today I spend a lot of time traveling around the province, even helping my clients buy and sell homes that are 2 hours away from Regina. I still love the beauty of rural Saskatchewan, and that helps me market the uniqueness of the properties as well as the small-town lifestyle. It is a work in progress because my expertise will only continue to grow as I gain more experience.

Aside from real estate, my love for rural properties has created a new passion project: photography!

I capture my favourite moments and views in photographs, and my pictures have been featured in Saskatchewan Regional Parks Guide 2024 and painted by well-known prairie artists.

If you have a great passion behind your expertise, it is going to shine through.”

2024 EDITION

Ghada “GG” Benitez International Referral & Dubai Real Estate Expert Realty Executives Dillon, DRE#01487964 San Diego, CA

“As a first generation Arab American visiting Dubai, I felt immense pride in what I saw, what I felt, and what I experienced in regard to the diversity and innovation in the ‘City of the Future.’ It is what sparked my interest in international real estate and building a referral network.

Upon my visit, I realized that North American investors and real estate agents were missing out on incredible opportunities in Dubai. While much of the world had already caught on, we did not have a straightforward way to connect with a local expert that had the knowledge and experience needed to guide agents or clients in Dubai investments. My Realty Executives peer, Mike Aon, encouraged me to develop my offering, GG Benitez International, after this life-changing trip.

Once I researched this gap in the market, I was determined to become the ‘Dubai Connect™’ and immersed myself into Dubai real estate. Simultaneously, I worked to secure my California real estate license. This strategy would allow me to work with American, Canadian, and other global investors interested in the dynamic and lucrative opportunities in Dubai, and vice versa.

My professional relationships have significantly contributed to my success. I have a partner in Dubai, Ahmed, a RERA Certified Agent with 18 years of real estate experience. He is the boots on the ground while I am stateside or traveling between Europe and Dubai. Our strategic relationship is key to staying informed of developments and opportunities in the market. I also collaborate with other experts such as international tax accountants, attorneys, property managers, and top tier developers in the greater UAE.

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My broker stateside, Terri Dillon, is a legend in the California real estate industry. She has been a fantastic mentor as I continue to learn. You will see both Ahmed and Terri on my podcast, ‘The Dubai Connect™,’ as well as other contacts that I have made in my career journey- such as a government officer from the Dubai Land Department. The podcast has been a great vehicle to deliver information and answer questions about investment decisions for my clients.

Understanding how another country does business is a full-time job. Be prepared to invest in yourself and your education if you want to be successful. I have invested a tremendous amount of time, travel, and money to position myself as a true expert. I earned the Certified International Property Specialist designation, attend and speak at international conferences, maintain a strong network of global connections, and read financial and business articles to stay up to speed… and this is just the beginning! However, I am proud to have a unique offering that bridges North America and Dubai. I would not want it any other way.”

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Sam DiVittorio Property Management & Income Producing Properties Expert Realty Executives Florida Parishes Hammond, LA

“My path to expertise began back in 2007 when income-producing properties grabbed my attention as an investor. I began to purchase properties, which inadvertently exposed me to the property management side of the business. Over the years I have continued to buy and sell to build my personal portfolio. My eyes are constantly peeled for new, profitable ventures in the real estate sector.

After a few years of learning the ins and outs of the real estate market as an investor, I obtained my real estate license in 2010. My personal investment experience helped me tremendously when representing clients. It is much easier to stay up to date with new lending programs, tax advantages for selling during certain years, and when to use a 1031 exchange if you are doing it for yourself. It also builds instant rapport with clientele.

When my personal portfolio started to grow into steady work, it allowed me to branch off and explore other areas of real estate. Over a few years, I said yes to every opportunity to work with new clients, and yes when existing clients wanted to explore purchases outside of residential real estate. As a result, I represented a high volume of clients in a variety of deal types. This was a period in my career of tremendous learning that opened my eyes to many facets of real estate and helped me realize that diversification was key to surviving market shifts. It prepared me to structure my brokerage because I was able to identify lines of business I was interested in that also provided reliable revenue.

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Today, I own and operate Realty Executives Florida Parishes. It is a small boutique brokerage that is full-service with a high transaction count. We are also a full-service property management company for commercial and residential properties, and handle commercial and residential sales and leases.

We work with a large number of investors, many of which purchase multi-family properties or fixand-flips. Because the market in our area is constantly up and down, it can be stressful. However, regardless of the state of the market, we have multiple ways to produce steady income.

If you are looking to become an expert in property management, income-producing properties, or any other area, treat everything as a learning experience and use it to guide your business. When you first start off in this industry, it is unlikely that you will work solely with high-end buyers or sellers.

In fact, you may feel like you are getting more than your fair share of the troubled files that others hesitate to take. Do not let this stop you- this is an important piece of becoming an expert in any real estate field, and it will help you find your niche. I have had several difficult deals at once, and figuring out how to get them to the closing table is a terrific way to build knowledge and experience. It also helps you appreciate the occasional easy deal! You must be solutions focused to be successful.

As I purchase more properties, travel, read, and represent more clients, I continue to learn and refine my expertise. Additionally, serving in a public office as an elected official has provided invaluable hands-on experience with property zoning, restrictions, permits, variances, and the intricacies of development when the public and government is involved. The more knowledge I gain, the better I can serve my clients.

My wife, family, and friends have been supportive of my real estate journey, and I have loyal clients who have been good to me over the years. In this business of long days, odd hours, and hard work, surround yourself with people who believe in you. Put in your time and stay positive. Keep working and know that success comes down the road.”

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NEW OFFICE SPOTLIGHT NEW OFFICE SPOTLIGHT NEW OFFICE SPOTLIGHT NEW OFFICE SPOTLIGHT Realty Executives Pioneers • Calgary, AB

This new brokerage in Calgary, Alberta, opened in May 2024. It is a trifecta of growth for owners Nav Singh Chahil, Chad Tameling, and Marli Blayone. The three entrepreneurs identified Calgary as a hotspot for interprovincial migration and partnered together to expand their businesses to serve the area.

Chahil began as an Executive with Realty Executives Diversified Realty in 2018. As his business grew, he transitioned to a team leader and developed YourHomes Group to serve the greater Regina, Saskatchewan area.

His ownership position at Realty Executives Pioneers is the next step in his real estate career journey, and a professional goal that he has held for several years.

“If you have a career goal in mind, know that Realty Executives is here to support you. When I first joined the network, I knew that I wanted to be an Executive. Then, with the support of my brokerage and inspiration from my peers, I realized I wanted to grow like an Executive,” said Chahil. “A few years later, and I am now a co-owner in Realty Executives Pioneers. I feel like my career has been fast-tracked. Had you asked me about my career journey when I first earned my license, I would not have imagined that I would be serving clients across different provinces, growing a start-up location, and taking a leadership role like I am today.”

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Co-owners Marli Blayone and Chad Tameling also bring in diverse backgrounds and expertise to the equation.

Blayone brings over 20 years of administrative experience with a passion for streamlining processes, driving brokerage success, and maximizing efficiency. While she will be spearheading operations and providing backoffice support and marketing expertise, Tameling will be instrumental in agent recruitment and retention. He has nearly two decades of real estate experience and has been a co-owner of Realty Executives Diversified Realty since 2015. He excels in business operations and agent development.

“I enjoy helping agents as they transition through their careers and meeting them where they are at versus pushing a ‘one size fits all’ model,” said Tameling.

“Everyone is in a different place in the real estate lifecycle, and I am equally excited to coach a new agent, advise an experienced agent on sales growth, teach our Execs how to build a team, or help a retiring agent pass their book of business to a trusted peer. Everyone has potential and holds an important place at Realty Executives Pioneers and Realty Executives Diversified.”

Have a Calgary referral? For a limited time, Realty Executives Pioneers is extending a 35% referral fee to all Executives. Contact Nav Singh Chahil at (306) 209-1635 or navsinghchahil@realtyexecutives.com.

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Realty Executives SELA • Metairie, LA

Realty Executives welcomed back Broker/Owner Tammy Randles and the team at Realty Executives SELA in early 2024. The office, located in Metairie, Louisiana, is positioned to serve the New Orleans metropolitan area and nearby parishes.

Randles is a seasoned Broker/Owner with a history of exceptional service spanning more than two decades. After a brief departure from the brand several years ago, Randles opted to return and position her business for growth in the southern Louisiana market.

“The industry is changing as it always does, and I wanted to align with a group of professionals that collaborate rather than compete in my market,” said Randles. “I needed a brand that stood out in my area, provided support and resources, and respected my entrepreneurship instead of trying to control my business. With Realty Executives, I can take my local knowledge and experience- something that cannot be learned from a training course- and dedicate my time to helping others build their real estate careers with SELA.” SELA’s clients and 30 Executives are further supported by a dedicated leadership team including Susanne Christoffersen, Associate Broker, and Delaney Ott, a licensed agent and marketing specialist.

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Realty Executives Associates- South • Knoxville, TN

Realty Executives Associates in Knoxville, Tennessee, proudly announced the opening of another Powered Brand this year: Realty Executives South.

Led by agents Amber Fawcett, Lacy Mellon, and Michael Gross, Realty Executives South aims to create a welcoming and dynamic environment for clients and agents by embracing the vibrance, unique lifestyle, and culture of South Knoxville.

“It has been a dream of mine to open our own brokerage and to create a unique culture,” said Fawcett.

“Realty Executives Associates does a great job with their existing culture, and we plan to offer a similar vibe at our Sevier Ave location, but with a slight spin on things. Our motto is for agents to feel better than before, better while they are with us, and better when they leave each day.”

The new office reflects the rich natural beauty and active lifestyle of the region, featuring branding that highlights the mountains, lakes, hiking, and urban wilderness the area is known for.

“The degree to which the team at Realty Executives South pays attention to detail- from branding to location to business strategy- demonstrates their desire to truly represent and serve the community in South Knoxville,” said Justin Bailey, CEO of Realty Executives Associates. “It is a fantastic blueprint for a new real estate business.”

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ADVANCE YOUR CAREER TO THE NEXT LEVEL Joining Realty Executives means more than aligning with an international brand; it’s an opportunity to elevate your career through a strong, connected community. Our offices and brokerages are a gathering place for like-minded individuals. YOU and YOUR SUCCESS are the driving force behind Realty Executives.

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