Hype or Hope? What ChatGPT Can and Can’t Do for Your Marketing

By Kat Szymanski, RLI Marketing Manager

ChatGPT (the Artificial Intelligence open platform) is one of the most talked about tools right now in content generation. It’s the long-promised technology, finally delivered to the masses with a simple interface for practical use. It’s stirred up speculation about the future irrelevance of content creators, writers, and more. It’s so popular that ChatGPT is frequently overwhelmed with traffic and unavailable for use.

Whether you like the idea or not, ChatGPT and Artificial Intelligence tools like it, are here to stay.

Read on to see what it said about its own capabilities and a test drive of how it lives up to its promise.

So, what is ChatGPT best at when it comes to marketing your business? I went to the source and asked ChatGPT itself:

How to Use ChatGPT

400 words on how best to use ChatGPT for marketing

ChatGPT can be a valuable tool for marketers looking to improve their strategy and better understand their audience. Here are some tips on how best to use ChatGPT for marketing:

1. GENERATE CONTENT IDEAS: ChatGPT can help generate new content ideas for your brand. By inputting a topic or keyword, ChatGPT can provide suggestions for new angles or ideas to explore in your content marketing efforts. For example, if you are a fashion brand, you could input “spring trends” and ChatGPT could provide ideas for blog posts, social media content, and more.

2. IMPROVE SEO: ChatGPT can also be used to improve your search engine optimization (SEO) efforts. By inputting a keyword or phrase, ChatGPT can provide suggestions for related keywords or long-tail phrases that you can target in your content. This can help improve your website’s visibility in search results and drive more traffic to your site.

3.CONDUCT MARKET RESEARCH: ChatGPT can also be used to conduct market research. By inputting questions or prompts related to your industry or target audience, ChatGPT can provide insights into consumer behavior and preferences. This can help inform your marketing strategy and improve the effectiveness of your campaigns.

4. CREATE PERSONALIZED MARKETING CAMPAIGNS: ChatGPT can be used to create personalized marketing campaigns. By analyzing customer data and behavior, ChatGPT can provide recommendations for personalized messaging or offers that are tailored to individual customers. This can help improve engagement and conversion rates for your marketing campaigns.

5.ENHANCE SOCIAL MEDIA MARKETING: ChatGPT can be used to enhance your social media marketing efforts. By analyzing social media trends and conversations, ChatGPT can provide insights into what topics and content are resonating with your target audience. This can help inform your social media content strategy and improve engagement on your social media channels.

To test this, I asked ChatGPT to assist with a content task: Headline Generation.

Headline Generation

5 headline ideas for the content you just generated

1. “5 Ways ChatGPT Can Revolutionize Your Marketing Strategy” 2. “Maximizing Your Marketing Efforts with ChatGPT: A Beginner’s Guide” 3.“The Power of Personalization: How ChatGPT Can Enhance Your Marketing Campaigns” 4. “ChatGPT for Customer Service: How Automation is Revolutionizing the Industry” 5. “Unlocking the Secrets of SEO with ChatGPT: A Step-byStep Guide”

The headlines are accurate—and boring. While it summarized the main idea well, it’s not creative. It can’t imbue a headline with nuance, cultural reference, or humor. If you need a starting point for a headline, or are a straight shooter, this might be a win for you. If you’re a creative, this disappoints.

That’s helpful. How about the SEO side of things?

Website Keywords

20 keywords for www.m4ranchgroup.com

It mentioned it could conduct market research...

Predicting Economic Trends

land real estate market trends in 2023

Ranch real estate

Colorado ranches for sale

Wyoming ranches for sale

New Mexico ranches for sale

Land for sale in the Rocky Mountains

Luxury ranches for sale

Ranches with hunting opportunities

Cattle ranches for sale

Equestrian properties for sale

Ranches with water rights

Ranch land for sale

Mountain properties for sale

Ranch investment opportunities

Ranch brokers

Ranch management

Ranch consulting

Land appraisal services

Land conservation

Land development

Land financing

You can give ChatGPT a phrase, like “land real estate”, to start generating keywords, or even better put your website address in the chat bar. ChatGPT will scan the entire site to generate suggestions.

Your site’s keywords may be obvious to you but why not validate them when it only takes a few seconds? ChatGPT can generate 20 keywords based on what it sees across your entire website in seconds. You may discover keywords you aren’t using yet. Definitely worth the five second investment.

As an AI language model, I do not have access to the most up-to-date economic data, forecasts or market trends beyond my knowledge cut-off date which is September 2021. However, I can provide you with some general information about economic trends and factors that can impact the outlook for land real estate in 2023.

Creating Personalized Marketing Campaigns

Given this information, we can recommend the following audience for a new ad:

Women aged 35-44 and men aged 25-34, as they make up the largest portion of the Facebook and Instagram audience.

Targeting the top cities for both platforms, such as San Antonio, Houston, and Austin in Texas, as these areas have a high concentration of followers.

Focusing on the United States as the primary target country for the ad, with Canada and Nigeria as secondary options for Instagram.

Overall, targeting women aged 35-44 and men aged 25-34 in the top cities in Texas and the United States, with a focus on highly engaged followers, is likely to yield the best results for the new ad.

ChatGPT is no Lawrence Yun. It doesn’t have access to the most recent economic data to make future predictions. It did offer several more paragraphs about factors that impact the economic outlook, so it wasn’t a total bust. Still, it’s no substitute for a live economic update at National Land Conference from an expert like Dr. Yun.

Enhancing Social Media Marketing Twitter Conversations

what are people saying about #landrealestate on twitter?

As an AI language model, I cannot access realtime data or monitor social media platforms for the latest tweets or conversations. However, I can provide you with some general information on how you can use Twitter to monitor conversations about #landrealestate and stay up-to-date on the latest trends and news in this industry.

I exported audience data from Meta Business Suite, then copied/pasted the data set into ChatGPT along with this request, but I’m sparing you here for the sake of brevity.

You can get the same data by pulling charts from the audience analysis in Meta Business Suite. However, ChatGPT produces an easy-to-read summary. You know your customers best, so take a critical look at these recommendations. Not all suggestions will make sense for your business (Nigeria?). An analysis is only as good as the data you input, so incomplete or poor data will mean poor results.

This can be a promising tool. Be sure you have good data and use what you know about your customers to make the best use of ChatGPT's recommendations.

Overall, ChatGPT can be a powerful tool for marketers looking to improve their strategy and better understand their audience. By leveraging the insights and recommendations provided by ChatGPT, marketers can create more effective campaigns and drive better results for their brands.

On the plus side, ChatGPT did tell me that @LandBrokerMLS and @REALTORSLand (RLI’s Twitter account) are good ones to follow for conversations around land real estate. Pretty smart. I consider this a win.

At the time of writing this article, there was a wide-spread call to pause AI development while the tech community considers the irreversible societal impacts of surpassing human intelligence. Tech titans like Elon Musk and Steve Wozniak signed. Despite those worries, we’re far from an AI-like Terminator takeover. Good marketing still requires what it always has: curiosity, creativity, connection, and a critical look at your data (giving AI bad data is useless at best, dangerous at worst).

So, let ChatGPT be your new go-to marketing tool to simplify tasks and save time, while you continue to do what land professionals have always done best—be curious about your customers and make real-world, lasting connections.

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