Updated Listing Presentation | V1

4323 NE 45th St Laurelhurst, WA PREPARED FOR

MATT DENNISON & HILLARY MACE

4

Table of Contents Your Real Team . . . . . . . . . . . . . . . . . . . 6 - 12 Why Real Residential? . . . . . . . . . . . . 13 - 16 Marketing Your Home . . . . . . . . . . . . 17 - 20 Communication . . . . . . . . . . . . . . . . . . 21 - 22 Notable Sales . . . . . . . . . . . . . . . . . . . . . 24 - 27 Timeline to List . . . . . . . . . . . . . . . . . . . 28 - 33 Comparable Homes . . . . . . . . . . . . . . 34 Fee Proposal . . . . . . . . . . . . . . . . . . . . . 36 Testimonials . . . . . . . . . . . . . . . . . . . . . . 37 - 38

6

7

Your Real Team Meet your agents and the brokerage

7

Stat

Ri doluptuStat

Stat

Ri doluptuStat

Stat

Ri doluptuStat

Brad Cahill Partner | Founding Member Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

88

Stat

Ri doluptuStat

Stat

Ri doluptuStat

Stat

Ri doluptuStat

Nick Glant Partner | Founding Member Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

9

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in

10

THE HISTORY OF

2007

NWG is founded in Downtown Seattle

2014

NWG expands to Bellevue/Eastside

2017

NWG becomes top independent brokerage in WA with over $500 million sold annually

2018

NWG joins Compass as the Founding Team

2020

NWG is ranked top team in WA and #4 Nationally in WSJ

2022

Real Residential is founded and launched by the original NWG team

11

Comprised of 28 industry professionals that include an unprecedented 8 of the region’s top-producing brokers, Real Residential continues to set records in sales price and sales volume.

The Real Duty of Care Every person deserves honesty. We promise that honesty will be at the core of every communication we have with our clients.

We promise to elevate our client over any self-interest.

We promise to advise and educate.

We promise to treat our clients’ home as though it were our own.

We promise to remain in our clients’ lives for anything they need that enhances their joy and convenience in their home.

We promise that any request from our client will be answered honestly and timely.

We promise to treat our fellow Broker colleagues inside and outside of Real with care and consideration.

We promise to be REAL

#4

Team In The Nation Ranked By WSJ

#1

Team in Wasington State

$850M+ Volume Sold in 2022

12

Real Residential Manifesto At Real Residential, we believe every person deserves honesty.

For most of us, a house is our single-greatest financial asset. But a house is more than a structure for shelter and space—it’s often also a home, and home is one of the most emotional assets we can own.

The process of buying or selling a home can feel daunting, and it’s frequently cloaked in mystery and uncertainty—especially in a competitive market like the Seattle metro.

Mortgage interest rates are unstable, properties are scarce, and bidding wars are tense.

But even amidst the chaos, it can also be a journey of joy in which you dream of your new life or experience financial opportunity. Most of the time, the difference between a bad experience and a good one is the team supporting you.

Our team is a select, nimble group of experts focused on our local communities and intentional about slow growth so we can provide the best service to our clients. We’re on a mission to redefine the duty of care in real estate to mean more than just legal obligation. For us, duty of care is a standard of how you treat people, and it starts with honesty. Honesty means educating you about market conditions (so you can make your best decision) and advocating for you like you’re a family member. Honesty means telling you what you need to hear, not just what you want to hear. Honesty means doing everything in our power to make your dreams come true.

Honesty means being real. And we promise to be real with you.

13

14

Why Real Residential?

15

16

Real Advisory Board At Real Residential, we believe the complexities of a home sale should seek innovation and advisory from a variety of talented sources. We are fortunate to have an incredibly talented Advisory Board whose collective mindshare pushes us to raise the bar and redefine the duty of care in our local market. Your talent behind the scenes!

SAM HOLLOWAY

MARK CANLIS

EMILY WHITE

OWNER/EXECUTIVE CHAIR, SEATTLE KRAKEN

OWNER, CANLIS RESTAURANT

FORMER COO, SNAPCHAT / CEO, ANTHOS CAPITAL

DOUG EISNER

TODD MELDAHL

CEO, CALIDA GROUP

FOUNDER, AMAZON FULFILLMENT / KBC ADVISORS

JANE PARK

JON JONES

NEAL ZEAVY

FOUNDER, JULEP / CEO, TOKKI

CEO & CO-FOUNDER, BRIGHTON JONES INVESTMENTS

DIRECTOR, NON-PROFIT (MULTIPLE)

SEAN MEEKER VICE PRESIDENT, PIMCO

17

Marketing Your Home The quality of Real's representation of your home reflects you as the seller.

Because of that, we have curated an extensive marketing plan to ensure your home is shed in the best light.

Pre-listing value add services Photography Website and Video Social Print Advertise Marketing Collateral

Pre-listing Value add Services Electrician Painter Landscape Handyman Carpet cleaning Staging Power washing House cleaning Inspections Plumber

18

High-end Photography We hire the best photographers in the PNW

Listing Website, Social, and Video Your home will have a dedicated property website, video and a social post on our Real Residential Instagram account.

19

Print Advertising We regularly advertise in top local magazines: Luxury Home GREET Windermere Laurelhurst WAC Real Producers

Top of the Line Marketing Collateral We create a suite of print marketing collateral to be featured at your home including a booklet or brochure, a feature sheet to showcase your homes best features, and a postcard sent out the nearest 100 neighbors.

20

Presentation of your Home Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Real Standards: Professionally printed marketing collateral Framed feature sheet of top ten features of the home Framed feature sheet Improvements during ownership sheet (if applicable) Neighborhood guide Keybox wrap with Real branding and agent name(s) Standup flyer with QR code Real Residential welcome mat for vacant listings Soap and tray with disposable Real towels

Imagery needed

21

Communication The key to a successful relationship during the transaction process begins and ends with communication. Clear and timely communication can prevent misunderstandings, resolve conflicts, and ensure that all parties feel supported and are on the same page throughout the process. Effective communication can also help streamline the transaction and make it more efficient, ultimately leading to a successful outcome for all involved.

We use three different streams of communication: Weekly Updates Group text threads Phone calls

Weekly Updates Our weekly updates include a summary of the work completed during the week, any milestones achieved, and any upcoming tasks or deadlines. It's also important to address any concerns or issues that may have arisen and discuss plans to address them.

22

Our Vendors

With decades of careful curating, we have created a list of over 300+ trusted vendors we use for a plethora of services for your home. Below is a just a few of our most loyal companies we use on a regular basis.

Staging: SSTS Painter: Northland Painting Landscaper: La Mora Handyman: Kent Richards HVAC: Cardinal Plumbers: Roto Rooter Carpet Cleaning: Brother's Carpet Cleaning Window Cleaning: Crystal Panes Electrician: Praxis Electric

23

Seattle Staged to Sell Partnership Offering 10% off of ALL stages 6 weeks of initial staging Now Receive 10% off of ALL monthly rentals Prorated rental Fee Free Deferred initial payment for 90 days* Complimentary Pre-Listing Consultation ($500 Value) NO 2023 Price Increase

Offering an Elegant and Simple Staging Package: Spaces Included: Entry, living, dining, kitchen (including barstools), primary bedroom, and bathrooms.* Additional spaces to stage can be added at lower cost.

Complimentary virtual staging for three additional vacant rooms $3,500 plus taxes for 6 weeks

$440 Million

10%

Value of SSTS Inventory Staged

Total Over Asking Price

$15 Million

273

SSTS Homes Staged

Average % Over Asking

24

Notable Sales Washington Park

$6,895,000

25

Washington Park

$6,895,000

Washington Park

$6,895,000

26

Washington Park

$6,895,000

Washington Park

$6,895,000

27

Washington Park

$6,895,000

Washington Park

$6,895,000

28

29

Listing your Home Our curated listing plan

23

30

31

Specific Strategies Preparation Landscape clean-up Service furnace if it has not been in the past 6 months Provide any documentation of oil tank removal Provide any doacumentation of sewer work or scope Drone photography, aerial photography, and view photography Pre-inspect the home with Inspection Services NW to provide to prospective Buyers

Marketing strategies Mail to closest 200 homes (advocacy) Mail to logical move-up buyers Mail to logical downsizers Boosted social media targeted ads Reverse prospect email to larger Broker database Bay area Broker outreach/email Neighborhood video to provide to relocation Buyers Provide mapping of proximity to nearby amenities

32

33

Marketing Timeline May 14 - June 3

Listing prep

May 16 - 18

Staging, redesign consultation (the enhanced home)

June 3

Daytime photography (Clarity NW)

June 4

Twighlight and aerial photography (Clarity NW)

June 5

Property video (Reese Films)

June 6

Website and marketing design (In-house marketing)

June 8

Live on the multiple listing services

June 8

Luxury mailing to 200 homes announcing your listing

June 8

Email campaign to luxury agents and advocates

June 8 - 16

Initial social media launch

June 9

Broker’s open house (hosted by Shawn and Brad)

TBD

By invitation luxury event

TBD

Submission to Luxury Home Magazine, WAC Magazine, Mansion Global, Seattle Refined, Architectural Digest, Luxe Magazine, Puget Sound Business Journal

Weekly client updates and calls/emails to our global network of luxury agents

34

35

Comparable Homes

Insert MLS comps

36

Results Oriented Compensation Your home fits squarely into the coveted property that our team ex- cels at representing.

We are selective in the listings we represent and furthermore, we believe in customizing each fee structure based on fair compensation and incentive. Below, you will find a fee proposal that balances ample fair compensation with incentive to perform.

Fee Proposal Listing Office Commisison: 2.75% Buyer’s Office Commission: 3% Real Residential to credit $7,000 to Seller at closing for pre-listing preparations

Listing Commission Inclusions All marketing collateral, print & digital advertising, and signage costs.

Assistance in coordinating listing preparations and maintenance, i.e. landscape, repair items, floral display, cleaning, etc.

Legal support on retainer of up to 5% of brokerage compensation Closing documentation, transition support, etc.

37

Testimonials “Atis sit, con poritate lab idest enim facia con poreriat od quo debit et molorernam, occatiant. Harisquia prem qui dunt. Pit a iderspe lectem. Dam recatiae suntemquas voluptas samus, ut volupti am venihiciis venimusam none ne liquis ut eaquos nobitat.

Abor ant harcipsam illes aut exerian discipsam iditisciet et maiorem rerum et optatur am cusdae exerciis rate dellab iumquate pos aut laut dolorpo rerrovid est, optatint ipid”

Seattle Buyer “Atis sit, con poritate lab idest enim facia con poreriat od quo debit et molorernam, occatiant. Harisquia prem qui dunt. Pit a iderspe lectem. Dam recatiae suntemquas voluptas samus, ut volupti am venihiciis venimusam none ne liquis ut eaquos nobitat.

Abor ant harcipsam illes aut exerian discipsam iditisciet et maiorem rerum et optatur am cusdae exerciis rate dellab iumquate pos aut laut dolorpo rerrovid est, optatint ipid”

Bellevue Buyer

“Atis sit, con poritate lab idest enim facia con poreriat od quo debit et molorernam, occatiant. Harisquia prem qui dunt. Pit a iderspe lectem. Dam recatiae suntemquas voluptas samus, ut volupti am venihiciis venimusam none ne liquis ut eaquos nobitat.

Abor ant harcipsam illes aut exerian discipsam iditisciet et maiorem rerum et optatur am cusdae exerciis rate dellab iumquate pos aut laut dolorpo rerrovid est, optatint ipid”

Seattler Seller

38

“Atis sit, con poritate lab idest enim facia con poreriat od quo debit et molorernam, occatiant. Harisquia prem qui dunt. Pit a iderspe lectem. Dam recatiae suntemquas voluptas samus, ut volupti am venihiciis venimusam none ne liquis ut eaquos nobitat. Abor ant harcipsam illes aut exerian discipsam iditisciet et maiorem rerum et optatur am cusdae exerciis rate dellab iumquate pos aut laut dolorpo rerrovid est, optatint ipid”

Seattler Seller “Atis sit, con poritate lab idest enim facia con poreriat od quo debit et molorernam, occatiant. Harisquia prem qui dunt. Pit a iderspe lectem. Dam recatiae suntemquas voluptas samus, ut volupti am venihiciis venimusam none ne liquis ut eaquos nobitat.

Abor ant harcipsam illes aut exerian discipsam iditisciet et maiorem rerum et optatur am cusdae exerciis rate dellab iumquate pos aut laut dolorpo rerrovid est, optatint ipid”

Seattler Seller

www.realresidentail.com