RDA-portfolio-2025

LET

HER

COOK! 미술 포트폴리오

Rahma D. Asyifa

Visual Chef

This is not a cookbook,

just a gourmet collection of creative flavors.

잘 먹겠다,여러분!

Ama

Hi, call me

I am an UX illustrator with a Statistics Degree from IPB University.

Passionate about delivering clean, simple, and meaningful ideas through my artwork. Get lost in exploring UX design and research.

Some folks pick stats, others pick art. Me?

I’m all about that twofold boon!

EXPERIENCE Full Time UX Illustrator /

UX Researcher

Full Time Illustrator

Graphic Designer Intern linkedin.com/in/realrda hicallme.ama@gmail.com

EDUCATION Bachelor Degree of Statistics

IPB University

Class of 2020

Digital Illustration Course

JayJay School

Class of 2024

Data Analyst Intern

Part-Time Graphic Designer

Freelance Graphic Designer

behance.net/realsaddy_ instagram.com/realsaddy_

MY PLATE PLANNER

EXPERTISE UX Illustration

Poster & Infographics

Digital Assets

Logo & Branding

Editorial Illustration

Illustrator Graphic Designer UX Researcher

MENU ILLUSTRATION Bibit Apps Splash Screen Exploration

Bibit Premium Mobile Apps UX Illustration

Bibit Create Portfolio Page Design & Illustration

Bibit Streak Hero Illustration

Bibit Gift Card Reksa Dana Compilation

Bibit Illustration Library & SSOT System

Bibit Sticker WhatsApp & Instagram Forest Digest Vol. 19 Cover Illustration

AI for Sustainable Agriculture Infographic

Covid-19 Case Infographic

Microstock Illustration Asset

메뉴목록 GRAPHIC DESIGN Sustainability Report Indo Kordsa 2023

Sustainability Report Indo Kordsa 2022

Jeyuk Logo & Branding

The Lanata Beauty Clinic Logo & Packaging Design

Asia Afrika Festival Logo Competition 2020

UX RESEARCH & CASE STUDY Bibit Flexible SIP Awareness UX Research

Bibit SIP Adoption Rate UX Research

UI Case Study PatPet

UI Case Study SuperlogS

Illustration Project

Breakfast 일러스트 프로젝트

Bibit Mobile Apps

UX Illustrations

Ingredients As a UX Illustrator, I managed and updated the illustration library and visual components to ensure consistency, clarity, and alignment with the brand across the product. This involved organizing a central system of reusable assets—like icons, spot illustrations, and UI visuals—that could be easily accessed and applied by the design team.

By maintaining this system, I helped streamline the workflow, reduce repetitive tasks, and keep the overall visual experience cohesive. I also collaborated closely with designers and developers to make sure each asset was both functional and visually engaging in the final product.

2021 - Now Work with a team of 3–5 illustrators,

UI/UX designers, and UI engineers.

Suci

RR

TODAY

Suci RR

TODAY

15:41

15:52

15:52

15:41

Write a message

available on WhatsApp & Instagram Write a message

WhatsApp: Investasi Bersama Bibit

Instagram keyword: Bobit Bibit

Forest Digest Vol. 19

Cover Illustration

Ingredients Began by studying the edition's theme, which explores the environmental impact of the new policy.

Chose The Scream by Edvard Munch as inspiration for its universal expression of fear, panic, and urgency, which perfectly aligns with the theme Adapting its iconic pose to fit the narrative of environmental distress.

Focusing on a central distressed figure, a farmer, to represent communities affected by deforestation. The background featured barren land with tree stumps and shadowy figures to convey destruction and unseen decision-makers.

Forest Digest is a quarterly magazine supported by the Alumni Association of the Faculty of Forestry, IPB University.

For the "Nasib Lingkungan Setelah UU Cipta Kerja" edition, I created a cover inspired by Edvard Munch's The Scream. The artwork shows a distressed farmer standing in a barren field of tree stumps, symbolizing the damage caused by deforestation and harmful policies.

The warm colors and shadowy figures in the background emphasize the seriousness of the environmental crisis, making the illustration both eye-catching and relate with the actual conditions.

AI for Sustainable Agriculture

Infographic

Ingredients Understand the main idea: AI improves farming and food processing to solve food production and access issues Break the data into two sections: Keep the flow simple: Show how AI helps farming first, then move to how it affects food processing Represent farming with farm tools, drones, and robots for food processing Use simple graphs to highlight key stats like crop yield improvements or cost reductions Pick a color scheme: Use green for agriculture and metallic colors for food processing Make key points stand out: Highlight important stats using larger text or bold colors. Make sure the infographic is clear and easy to understand.

This infographic visualizes the impact of Artificial Intelligence in the agri-food system, These AI innovations not only enhance food production but also optimize food processing, making the agri-food system more efficient, sustainable, and cost-effective.

The design features agricultural machinery paired with AI, symbolizing how technology is revolutionizing farming.

AI enables farmers to optimize their land use and improve crop yields, addressing global food challenges and paving the way for a more sustainable and efficient agricultural future.

Covid-19 Case

Infographic

Ingredients Started by reviewing key statistics: positive cases, recoveries, fatalities, and positivity rates, from March to August 2020 Highlight the most important data and group it logically for easy understanding Created a visual story with a "COVID-19 fighter" character to represent healthcare workers and a villainous virus to show the battle against the pandemic Simplified elements and used clear charts and icons, with a simple layout to made sure the infographic clearly conveyed the message.and visually engaging.

This infographic visualizes the six-month progress of Indonesia’s fight against the COVID-19 pandemic from March–August 2020. It presents critical data, including case numbers, positivity rates, testing totals, and prevention efforts.

A "COVID-19 fighter" mascot in protective gear holds a vaccine and shield, symbolizing the fight against the virus. The virus itself is depicted as a villainous character, reinforcing the battle theme.

Microstock

Illustration Asset

Ingredients Under the name Techwinter, I create a fun and versatile collection of seamless patterns Each pattern is designed to be eye-catching and super useful for things like packaging, textiles, and digital designs With over 340 assets on Freepik, my work includes patterns, icons, and templates that help other creatives bring their ideas to life Every asset is created to be both visually appealing and highly usable—an extension of my belief that good design should be accessible, flexible, and make people feel something Visit for another template and patterns freepik.com/techwinter

2022 - Now Work with a team of 3 illustrators

Graphic Design Project

Lunch

디자인 그래픽 프로젝트

Sustainability

Report

Indo Kordsa

2023

For Indo Kordsa's 2023 Sustainability Report, I designed a cover featuring a natural color palette of greens, blues, and earth tones, incorporating leafy shapes. I developed icons to represent key themes like social impact and environmental goals, alongside vibrant, dynamic charts to present the data in an engaging way.

In this year edition, we made supergraphics from intial of Sustainability Report which SR itself.

2023 Work with contact.designerd

a graphic designer, a layouter

Sustainability

Report

Indo Kordsa

2022

For Indo Kordsa's 2022 Sustainability Report, I designed a cover with fireworks and blooming flowers symbolizing growth. I created icons for key themes like social impact and environmental goals, and dynamic, colorful charts to make the data engaging.

Collaborating with the layouter and graphic designer. The layouter arranged the text and ornament illustrations in harmony, while the graphic designer refined visuals and selected fitting photos.

2022 Work with contact.designerd

a graphic designer, a layouter

Jeyuk

Logo & Branding

Ingredients Jeyuk is more than just an orange juice bar — it’s a splash of sunshine in your day. For this branding project, I brought the fun, freshness, and energy of citrus to life through a bold and cheerful visual identity. The goal? To make every sip feel like a bright moment of joy.

From the juicy logo and vibrant color palette to playful illustrations and packaging, every detail was designed to reflect Jeyuk’s natural, feel-good vibe. I wanted the brand to feel approachable, modern, and full of zest, just like the juice it serves. Whether it's signage, social media, or takeaway cups, the Jeyuk brand is made to stand out, spark smiles, and leave a refreshing impression.

2023 a dummy project

for digital illustration class

The Lanata Beauty Clinic

Logo & Packaging Design

Ingredients The Lanata Clinic is a beauty clinic in Serang, carrying the slogan "Your Beauty is Our Concern."

The Lanata Clinic’s logo blends a feminine silhouette with a butterfly, symbolizing beauty and transformation. The shape of the woman forms the letter "L," tying back to the brand name.

Soft pink tones give the logo a delicate, elegant feel, reflecting the clinic’s focus on enhancing beauty. The clean and modern packaging design, including business cards, conveys sophistication and care, aligning with the clinic’s mission to make clients feel beautiful and confident.

2020 - 2021 Work with a team of 3 designers

@contact.designerd

Asia Afrika Festival

Logo Competition 2020

Ingredients The Asia Africa Festival 2020 logo combines symbolic elements to represent unity and prosperity.

The peacock symbolizes the beauty of cultural harmony, while the paddy stands for the shared prosperity from cooperation among countries. The kujang, a traditional weapon, represents the festival’s location in Bandung. The circle with a star peak reflects the 29 countries of the Asia-Africa Forum, coming together with a common goal of progress and unity. This design captures the essence of celebration and collective achievement.

2020 Work individually

The project was submitted for a logo competition.

UX Research Project

Dinner UX 연구자 프로젝트

Bibit Flexible SIP

Awareness Research

How to Cook

Ingredients Objective: Identify and understand user challenges related to their SIP payment habits, as well as the obstacles they face in maintaining regular top-ups Hypothesis / Research Question: H1 H1: A significant number of users miss their SIP Flexible payments due to a lack of awareness or ineffective notification reminders.

Q1: What type of notification format Q1 and delivery method is most effective in capturing user attention and prompting action?

H2: Users who have set up a SIP H2 Flexible schedule may be unaware of their upcoming payment dates due to insufficient visibility within the app.

Q2 Q2: What type of in-app flag or visual indicator would effectively help users discover and remember their SIP Flexible schedule?

Methodology Surve In-depth Intervie Respondent Criteria User who create FlexSIP only and missed the schedul User who confirmed invoice but still missed the paymen Fieldwork I conducted a screening survey designed to identify and filter our target user group effectively. The survey questions were carefully crafted to ensure we reached participants who matched the desired user profile for our problems Through these interviews, I identified key user needs and pain points. The insights gathered were translated into actionable feedback and served as the foundation for potential product improvements.

Key Insights Misunderstood Payment Mechanism Many users assume Flexible SIP works like regular auto-debit. They are unaware that payments need to be confirmed manually Low Awareness of Due Dates Users often miss payment deadlines because they don’t notice reminders.

Push notifications are easily buried, and most users ignore related emails Conscious Delay in Payment Some users are aware of notifications but intentionally postpone the transaction due to lack of readiness or available funds at the moment.

Recommendations Clarify Manual Confirmation at Setup During the SIP Flexible creation flow, clearly inform users that this feature requires manual confirmation for each transaction Add Countdown Reminder in Notification Include a clear, time-sensitive message in the notification to create urgency and improve completion rates. Also try to reschedule notification timing to 5 PM or later.

Bibit SIP Adoption Rate

Evaluation Research

How to Cook

Ingredients Objective: Understand user motivations, identify barriers, and gather feedback to improve engagement and satisfaction with the SIP feature Hypothesis / Research Question: H1 H1: Users are not fully aware of how SIP works or the SIP word itself Q1 Q1: What are the key misunderstandings or gaps in user knowledge that prevent effective use of the SIP feature?

H2 H2: Existing SIP users stopped using the feature due to difficulties or lack of value but continue investing manually with different habits.

Q2 Q2: Why did past SIP users stop using the feature, and how do their investment behaviors differ from their usual habits?

Methodology Surve In-depth Intervie Respondent Criteria Users who do not currently use SIP but regularly save money on a monthly basis Users who have used SIP previously but have not made any transactions for over 60 days Fieldwork I reached out to the users for indepth interviews.

I explored their motivations for using or avoiding SIP, identified barriers or misconceptions around its usage, and focus into their perceptions and behaviors regarding SIP investments. This helped me uncover the reasons behind the low adoption rate, understand why some users stopped using SIP, and gather actionable feedback to improve user engagement and feature awareness.

Key Insights Mismatch with User Habits Users avoid SIP because it doesn’t align with their irregular income schedules or their preference for manual investing across diverse products Partial Understanding of SIP While users recognize SIP as a concept, they commonly associate it only with the autodebit version. The term "SIP" itself is unclear, and the flexible SIP process is not well understood Lack of End-to-End Clarity Although the SIP setup flow is seen as simple, users are unaware of what happens afterward.

Recommendations SIP feature itself addresses user behavior, both with Autodebit and FlexSIP, but users haven’t fully explored the complete process.

Enhanced Education on SIP Features Offer a simple guide or tutorial explaining how SIP works end-to-end, covering deduction timing, low balance scenarios, and flexibility options. Not only the creation flow.

Personalize Product Options for SIP Give recommendations based on promo or recent purchase product.

UX Case Study

PatPet How to Cook Ingredients Veterinary Consultation Offers direct access to online vet consultations for pet health and wellness needs Pet Care Information Hub Provides articles, tips, and guides on daily pet care, nutrition, and behavior Pet Adoption Feature Connects users with pets available for adoption from individuals or shelters, encouraging responsible pet ownership Donation Platform Enables users to donate to animals or shelters in need, supporting rescue efforts and community care One-Stop App for Pet Lovers Combines care, compassion, and connection in one platform for all petrelated needs.

visit full study case here: behance.net/PatPet-UI-Case-Study

Problem Difficulty getting information about animal health centers and pet care Pet owners have a hard time finding responsible animal adopters Adopters need a long time, even have to visit various places to find the right pet The large number of raising donations for animals on social media are not well targeted and sca Donations for animals in Indonesia are only available in the web version for the big shelters only Ideation Users who do not currently use SIP but regularly save money on a monthly basis Users who have used SIP previously but have not made any transactions for over 60 days.

UX Case Study

SuperlogS How to Cook Ingredients Multi-Warehouse Equipment Rental Offers rental services for electronics and heavy equipment sourced from multiple warehouses across different regions Home Repair Services Provides on-demand home maintenance and repair services directly through the app Marketplace for Used Goods Allows users to buy and sell secondhand items, supporting a circular economy and maximizing product lifespan All-in-One Utility Platform Combines rental, services, and marketplace features in one app to meet diverse household and industrial needs.

visit full study case here: behance.net/SuperlogS-UI-Case-Study

Problem Difficulty getting information about logistics non daily use equipment rental Each vendor has its own rental website, so then user can’t compare prices directly Hard to find a professional and experienced mechanics on an emergency situation Having trouble getting a trusted mechanic who can come to house directly Selling and buying used equipment takes a lot of time and hard to find online Ideation Helping rental service providers find suitable tenants and vice versa Giving information on the rental of logistics goods for events and special occasion Providing experienced mechanics who can be called home at affordable prices Helping people to buy and sell used goods easily and quickly

와 주셔서 감사합니다! bit.ly/RDAportfolio_ @realsaddy_ hicallme.ama@gmail.com