RSIR-Listing Presentation 2025 by Realogics Sotheby's International Realty

Powerfultogether

Weexpertlyguideour clients'realestate journeystoextraordinary results .

Thank you for the opportunity to show you the difference Realogics Sotheby?s International Realty can make as your partner

Our job is to make selling your home easier from start to finish, and we have the experience and expertise to do just that. What we?d like you to remember is simply this: Together, we will succeed.

At Realogics Sotheby?s International Realty, we have everything in place to deliver like no one else. We?ll work with you as a true partner and guide you through each step of your journey This brief presentation will show a comprehensive plan, including the mobilization of our resources and partnerships to reach the right audience of buyers

Thank you once again for your consideration We would be honored to represent you.

Yourproperty

Theattention yourpropertydeserves

At Realogics Sotheby?s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world

You?lllike thewaywework

Together we?ll follow a proven path to success.

PREPARING YOUR PROPERTY

Prepare your home and identify the optimal timing for its market release 2 3

FINALIZING YOUR MARKETING PLAN

We?ll provide you with an in-depth plan for unrivaled worldwide exposure.

LAUNCHING YOUR SALE

It's the big day when we announce your property to the world through the global syndication of our award-winning website, SIR.com, and the result-driven marketing plan

REPORTING YOUR PROGRESS

We'll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback

CLOSING THE TRANSACTION

We're committed to guiding you through every step of the process, from due diligence all the way to signing the deed

Service Commitment

In today's market, home staging is crucial for sellers. Recent data shows 23% of agents stage all homes, and 10% do so for challenging properties. Commonly staged areas include the living room, kitchen, primary bedroom, and dining room. Methods range from professional services to personal efforts. Despite costs, staging often pays off, with increased offers and shorter time on the market Quality photos, physical staging, and video tours are now essential for listings, enhancing marketability and sale potential

H OM E REPA I RS

Repair

Remodel

STAGI N G

Sell Your Home Faster

Make More Money

Recoup Investment

Stand Out From Competition

Avoid a Costly Price Reduction

81%

Of Buyers Find It Easier To Visualize A Staged Property As Their Future Home

34%

Of Buyers Say It Positively Impacts Home Value If The Home Is Decorated To Their Taste

Redesign Organize

CURB A PPEA L

Landscaping

Painting

Exterior Facade

Sense of Arrival

Storytelling

40%

Of Buyers Are More Willing To Walk Through A Home They First Saw Online

23%

Of Buyers Are More Willing To Overlook Other Property Faults If A Home Is Staged Well

YourPrepare-to-Sell Platform

The all-in-one platform designed to simplify the process of preparing your home for sale. With HouseAmp, you can efficiently add value to your property by streamlining renovations and managing vendor payments Our platform offers homeowners the convenience of accessing funding through a pay-at-close loan, allowing you to make necessary improvements upfront without any initial expenses What's more, it provides the flexibility to work with any service provider of your choosing. Take the hassle out of selling your home and elevate your listing with HouseAmp.

HOW IT WORKS:

- Apply for a loan

- Get approved in as little as 90 seconds.

- Connect with service pros

- Manage projects right on the platform.

- Achieve maximum value

- Pay at closing.

Sometimes,garneringthe highest returnrequiresabit ofwork,andweoffera solutiontosupport those financialresponsibilities.

PROFESSIONAL STAGING DESIGN

TEMPORARY HOUSING

HIGH-IMPACT COSMETIC UPGRADES PAINTING ROOFING LANDSCAPING

ENHANCING CURB APPEAL PACKING AND MOVING

Theright price getsthebestresult

Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price We will carefully analyze the market using our local expertise to determine the optimal price for your property

YourProperty MarketingSuite

With beautiful designs that will highlight your property?s finest features, we produce a collection of Sotheby's International Realty®print collateral like postcards and advertisements, as well as digital assets including social media posts and more. Each piece of marketing is stunning.

High-touch print collateral and incredible digital displays impress buyers and will elevate your listing to the next level.

Digital marketing campaign assets tie into to the beautiful aesthetic of the listing?s print campaign and can be honed and edited to target interested buyers through the life of the listing?s time on the market.

We write headlines and craft compelling copy to tell the story that is unique to your home The end result is an elegant advertisement expected from the most trusted brand

Your global real estate advisor can use postcards to connect your home with communities, sharing market data, exquisite photography, and showcase the home's best assets to an audience potentially interested in your neighborhood.

Farm & Ranch Properties

Topmediapartners drivetrafficto

As soon as your property is on sothebysrealty com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.

Youradvantage

Sotheby?sis morethan justourname

Over the last two centuries, Sotheby?s auction house has built an iconic brand with unparalleled prestige. Today, Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service. We harness the global power of the Sotheby?s name and its proprietary database of 1million clients to create unique opportunities and introduce your property to the most qualified buyers all around the world

AnUnmatched GlobalReferralNetwork

Sotheby?s International Realty is the only truly global luxury real estate company with 26,100 advisors working in 1,100 local offices across 84 countries and territories Our unparalleled network works together to meet your needs and expectations

DIRECT CONNECTIONS, TOP REFERRING MARKETS & BUYERS

Austin

Big Sky

Boston

Chicago

Dallas

Hawaii

Los Angeles

Miami

New York

Palm Springs

San Diego

San Francisco

Scottsdale

Sun Valley

ON L I N E EX PERT I S E

Ourreach bringstheworld toyourhome

We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO Sothebysrealty com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours

sothebysrealty com visits in 2024 Languages

Visitors from outside the U S Organic search traffic

Videos played in 2024

Sources: Google Analytics, Brightcove, and Listrac ? Full Year 2024

We work with the best online and print publishers to drive more performance and return for our clients.

Ourreputation isyouradvantage

Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property We are the most profiled luxury real estate brand in the news

20 24 Press Share of Voice

Sotheby?s International Realty

Douglas Elliman

Coldwell Banker

Compass

The Agency

Engel & V?lkers

Christie?s International Real Estate

Knight Frank

Berkshire Hathaway HomeServices

Keller Williams Realty

Yourpartner

LocalPower, GlobalReach

When you list with Realogics Sotheby's International Realty, your home will appear on exclusive local platforms, Sotheby?s International Realty®worldwide network of websites, and our award-winning website, rsir com

Realogics Sotheby?s International Realty offers intelligent solutions that showcase listings like no one else in the market The site features a powerful search engine, customizable market data, community insights, and award-winning video, alongside a suite of online tools that make your real estate journey tangible And we?re always working on the next thing? that next piece of the puzzle that will make it easier for you and your trusted real estate advisor to connect with a buyer that understands the intrinsic value of your home

Sotheby's International Realty Realogics Sotheby's International Realty

124K

490K

31.1K

ExclusivePartnerships, SuperiorExposure.

Our proprietary program gives members access to top media at discounted rates, ensuring property exposure Sotheby's International Realty®joins prestigious events like Wimbledon, boosting global presence. Our digital platform helps members enhance local marketing and drive awareness

YOUR HOME IS UNIQUE

Attracting your ideal buyer begins with the initial impression. Our platform crafts compelling property presentations effortlessly, showcasing your home with stunning videos, immersive 3D tours, and captivating images. Seamlessly integrated with social media, it amplifies your reach, generating a higher volume of leads. Elevate your home's marketing to the next level with our comprehensive platform

- Property Website

- Social Media Advertising

- Email Marketing

- Referral Market Syndication

Exclusive Partner

An exclusive opportunity only available to Realogics Sotheby?s International Realty brokers,?Home of the Day?showcases properties on Puget Sound Business Journal?s website and e-newsletters in the morning and afternoon These features reach over 550,000 affluent business professionals with a net worth of over $2 3 million in the Seattle market RSIR also routinely publishes full-page advertisements of featured properties and showcases winning "Home of the Day" and "Home of the Month" listings alongside a profile of the honored listing agent

?Ourmarketaudienceishighlyeducatedandtech-driven. Ourexclusivealignmentwiththearea?sleadingbusiness newssourcewasnomistake.Ourbrandlegacyfacilitates ourglobalexposureandnetwork,butweknewitwasupto usonalocalleveltoexpandourpropertyexposure.This dynamicplatformreachesover52,000subscribers,from thesavvyinvestorandentrepreneurtothetechmoguland well-informed.Nothingcomparestothecommitmentwe?ve madetoreachyouraudience.?

- Andrea Savage Chief Marketing Officer Realogics Sotheby?s International Realty

Exclusive In-House Marketing

Realogics Sotheby's International Realty established a dedicated in-house marketing agency, CLAY, which excels in the art of marketing our exclusive properties and outstanding agents CLAYoffers fully integrated marketing solutions that encompass everything from graphic design and digital marketing, to public relations and curated experiences. Our team of marketing experts offer strategically driven solutions for our agents on behalf of their clients, developers, and investors, leveraging relationships with traditional and new media outlets, as well as cutting-edge technologies and social media strategies. All to ensure maximum exposure for the properties and agents we represent

Market Intelligence

Realogics Sotheby?s International Realty presents need-to-know insights and essential data to inform you on where the market in the region and on your street has been, and where the trends are indicating it will go next

SELLER REPORT

We are accountable to you Keep a pulse on the market with regular reports, including which websites are syndicating your listing and where leads are coming from

ANNUAL & QUARTERLY REPORTS

Market analysis throughout the year keeps you prepared for what's ahead From trending sales data to an overview of the latest waterfront real estate and a forecast of our ever-changing market, our reports keep sellers and buyers informed all year round

CMA

We provide a custom market analysis presentation with the most accurate and current information using live MLS data, real-time Inrix traffic information, and embedded web content

MARKET TRACKER

Our automated market tracker tool effortlessly creates data-driven updates that are customized to specific areas and price ranges

Lifestyle Showrooms

Creating showrooms that embrace the beauty of our communities through exceptional experiences and a portfolio of extraordinary homes.

When we look around the neighborhoods surrounding our Realogics Sotheby's International Realty offices, we see communities that welcome their residents. For this reason, we strive to offer more than a mere workplace for our brokers; we seek to design lifestyle showrooms and experiences that can be shared with friends and clients alike Whether you visit us to peruse our portfolio of remarkable listings, indulge in a glass of wine, have a bite to eat, or appreciate a local artist's work, you can expect to be treated like a family member So please, come in?our doors are always open, and we've saved a seat just for you

6 CONVENIENTLY LOCATED OFFICES: DOWNTOWN SEATTLE

MADISON PARK, SEATTLE

BAINBRIDGEISLAND

KIRKLAND

BELLEVUE

MERCER ISLAND

Trust builds alastingrelationship

Thank you again for this opportunity to share our qualifications We would love to work with you and show you why we?ve earned the trust of so many clients Trust, of course, is all about comfort. It?s about feeling at home. Which is exactly how we want you to feel all the way to your new one.

One of the world?s most trusted and respected brands Known for unsurpassed service

The only luxury real estate company with a true global reach

Experienced agents with local insights and worldwide connections

Exclusive access to highly qualified global clientele Award-winning website

Exclusive media relationships increase your exposure

Unique content promotes your property to a select audience