RSIR - Best Marketing Practices - 2022

Best Marketing Tools & Services From simple, free tools to customizable and bespoke assets, Realogics Sotheby’s International Realty offers a unique marketing suite that will help you promote your brand, win the listing, market properties, and serve your buyers. Use this simple summary to identify the tools that will help you level-up your business, and return to it regularly as your needs evolve.

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Marketing Your Brand Winning a Listing Marketing a Listing Marketing for Buyers

Marketing Your Brand To build a brand presence, you need to position yourself as a CEO and build brand recognition within your sphere and the communities you serve. RSIR offers the most expansive services to differentiate you from the competition. Many of our tools are automated and easy to use, along with others that are highly customizable, allowing you to tell your unique story and connect authentically to current and future clientele.

Broker Care Service

$

Custom Marketing

Regional eNewsletter

Stay top of mind with your sphere by deploying our ready-to-send regional enewsletters. Available to ActivePipe subscribers.

$

Custom Monthly eNewsletter

The marketing team creates a custom enewsletter to promote your business and share client testimonials, community events, and market news. Order through RSIRConnect.

$

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SIR Social Media Assets

Once a week, SIR creates engaging social assets that feature feeder market listings, lifestyle content, Sotheby’s Auction House, RM Sotheby’s, and more, to leverage on your various social media channels. Available inside Design Vault.

RSIR Social Media Campaigns

AMP produces a full flight of digital marketing campaigns easily accessed from any device and ready for you to share. Don’t forget to use #realogicssir hashtag and you’ll see your posts on our live feed that is displayed on our showroom TVs.

RSIRconnect.com

RESIDE® Magazine

Printed twice a year, RSIR’s stunning seasonal editorial magazine is published in collaboration with Dow Jones, the editors of The Wall Street Journal. Reserve a broker feature to promote your successes to readers.

Order through RSIRConnect.

$

Northwest Home Relocation Magazine

If relocation is a part of your business, Northwest Home magazine is the perfect complement to your existing marketing collateral and to share with clients new to the region or referrals thinking about relocating to the area. (Free)

Digital Strategy & Branding

Looking to level up your digital footprint? We have specialists that will provide a consultation and help build a plan to meet your goals through strategy, content calendars, cadence, templates, and more all customize to you.

$

Agent Website Profile

With rsir.com you have a complimentary profile page and personal web page.

You’ll find several features from alternate photos, bio, video, agent highlights, personal sales map, client testimonials, and more.

• Easily change any rsir.com page to be your own for marketing or leads – i.e.: jaykipp.rsir.com/community (firstnamelastname.rsir.com).

Monthly Market Trackers 10th

$

Create more “stickiness” with your clientele. Offer to send them monthly market updates that are specific to their areas, neighborhoods, or lifestyle (single-family, condo, or waterfront). It will auto-generate a monthly report that is released by email by the 10th of every month. Best for buyers but also good for some sellers interested in market intel.

Sales Success Campaign

Highlight some of your recent sales or numbers. The team will work with you to customize a campaign that will announce your success or results in the market. Consider this monthly, quarterly, or semi-annually.

$

Direct Mail

Direct mail is still relevant and produces results in some of our local communities. Whether you are looking to farm a neighborhood, target an area due to recent success, or build brand awareness in a community the team is ready to create stunning pieces to help you get noticed.

$

Winning A Listing To win a listing you must be prepared for your client presentation with tools no other competitor offers. RSIR offers beautifully designed and intelligent digital and print collateral to showcase how you will market, position, and sell your client’s home. To best prepare for a listing meeting we recommend understanding and presenting the clients with these RSIR assets.

Broker Care Service

$

Custom Marketing

Mini or Full Listing Brochure

Generic or customized listing presentations tell prospective clients about you and what your business can do for them. They speak to the power of the brand and the elevated marketing you provide to ensure their home is presented in its best light. Order a generic or custom LP through RSIRConnect.

Broker Care to order via Xpressdocs. Additional printing + shipping costs will apply, printing costs vary depending on quantity and special treatments.

Choose from a 6-page option or 24-page option—both customizable and generic versions available.

$

Marketing Plan

Create a strategic marketing plan for your listings when selling your client’s home. Templates available.

For a customized marketing plan, the marketing team can tailor a plan ideally suited for a prospective property or clients. Order through RSIRConnect.

$

RSIRconnect.com

MPresent CMA

Competitive market analysis is key to winning a listing. MPresent is our exclusive platform for supporting your pricing analysis. Mpresent can also include a complete Listing Presentation and Buyer Tours. Broker Care is equipped to help with updating templates in MPresent or hire the Marketing Team to make it custom. You’ll find the company has provided beautifully built pages ready to use.

$

E-Bro Video Player

A beautiful video flipbook to present any video; great for pre-listing. Upload those MP4 files to this video brochure with 2GB of storage (up to a 90- minute video), a 2-hour rechargeable battery, and a 7-inch screen.

$

RESIDE® Magazine

Printed twice a year, RSIR’s stunning seasonal editorial magazine is published in collaboration with Dow Jones, the editors of The Wall Street Journal. Reserve a broker feature to promote your successes to readers.

Order through RSIRConnect.

$

$

Market Reports

Keep your prospective clients informed with how the market is shifting and leverage all of RSIR’s reporting options from Market Trackers, Quarterly Market Reports, Exclusive Market Report, and the annual Waterfront Report.

All digital and free.

The Key

A shortcut to Listing Presentations, a quick flyer, or our latest company announcements is what The Key can help you with. Broker Care is stocked with several pages that will either help you win that listing, prep for an open house, or keep that conversation going.

Customized Property Branding

Elevate your listing and work with the in-house marketing team to create a brand for your property. Whether it’s a shoreline masterpiece, a soaring estate, a residential condo, or a typical single-family home; our team can create a name/logo and positioning for your property to stand out and be differentiated.

$

Marketing A Listing Maximizing awareness, reach, and positioning of each new listing is critical to representing your clients’ interests well and generating a successful sale result.

Broker Care Service

$

Custom Marketing

Email Announcement (ActivePipe)

Deploy an email campaign to announce your new listing. With an ActivePipe subscription you’ll find a portfolio of savvy templates offered from both SIR and RSIR. Import your database, use the ease of drag-n-drop listing features and track your results.

Listing Social Media Assets (AMP)

AMP auto-generates a gallery of listing promotions for all your social needs.

Presented ready to download and share or are available to customize with the edit tools. The system creates Just Listed, Sold, Open House, and Virtual Tour options pending listing media available. (Free)

Single Property Website (AMP)

In concert with your social assets, AMP creates a Single Listing Website for your new listing. Easily direct your sphere or buyer prospects to a beautiful, enriched experience to explore the home. The smart system will auto-populate the media you upload, including photos, virtual tours, video, and can include a lead capture form. (mlsnumber.rsir.homes) (Free)

RSIRconnect.com

Property Flyer

Quick and easy, high-quality single and double-sided flyer templates. Make sure to include the flyer boxes for your A-boards. The Broker Care team can assist you.

Property Brochure

Deliver on the exceptional with beautifully printed listing collateral. You’ll find a collection of chic designs offered as templates from SIR. Customize in Design Vault and send to print with Xpressdocs. Affordable, quality, and with quick turnaround options.

$

Just Listed Blog

Share your new listing with a New on Market blog on rsir.com that showcases polished MLS copy or longer form property copy if available, along with select photos from the home. (Free, RSIRConnect)

SIR Listing Nomination

Exceptional properties can be nominated for additional exposure through Sotheby’s International Realty®, including SIR’s social media networks and premium media outlets including The Wall Street Journal, Dwell, Architectural Digest, The New York Times and more. Extraordinary properties whose assets include a video meeting SIR brand standards can also be considered for SIR’s YouTube or the brand’s homepage.

Listing Report (ListTrac)

Keep clients informed on listing performance online. Run the reports through RSIRConnect to show traffic results. Broker Care can also assist in setting the client up within a scheduled email with the latest results.

Home of the Day (GeekWire/PSBJ) HOTD

Exclusive to RSIR brokers. Reach a large segment of our local audience through two of the leading news sources in the Puget Sound. Target C-level executives, tech-driven buyers, and the well-informed. Reserve your featured date to advertise on Home of the Day with Puget Sound Business Journal or GeekWire.

$

Marketing For Buyers To effectively work with buyers, you need tools that keep you top of mind, connected to your clients, and are real-time property alerts to ensure your buyers think of you when they are ready to buy.

Broker Care Service

$

Custom Marketing

Listing Alert Emails NEW PRICE

Customize a buyer search and set up a frequency to send clients updates on the homes and neighborhoods they are interested in. NWMLS listings are refreshed every 15 minutes.

Buyer’s Guide

Available in both a generic and customized option, RSIR’s digital and/or print Buyers Guide will help lead your clients through the process of buying a home with you by their side. Order through RSIRConnect.

$

Buyer Matchmaker Campaign

Customize a social media campaign aimed to reach buyers seeking guidance as they begin their search for a new home and leverage the opportunity to connect with inquiring homeowners. Order through RSIRConnect.

$

Buyer Represented Campaign

Celebrate your closed sale by sharing the success with clients and prospective buyers. Customize assets in AMP and use an ActivePipe template to spread the word on social media and email. Want to target the home’s neighbors? Create a custom postcard to share the news with that community.

$

RSIRconnect.com

$

Market Reports

Keep your prospective clients informed with how the market is shifting and leverage all of RSIR’s reporting options from Market Trackers, Quarterly Market Reports, Exclusive Market Report, and the annual Waterfront Report.

All digital and free.

Buyer Tours

Use MPresent to tailor an experience for your buyer. Enter your MLS ID into their system, organize a map, and use the compare feature. Send the link ahead of time for them to follow directions and take notes.

Northwest Home Relocation Magazine

If relocation is a part of your business, Northwest Home magazine is the perfect complement to your existing marketing collateral and to share with clients new to the region or referrals thinking about relocating to the area. (Free)

Referral Network

Leverage all the opportunities for leads and referrals: Opt-in to the Lead Referral Program that RSIR offers, join referral groups built by SIR brokers and the RSIR Broker Forum on Facebook. Consider attending events shared by affiliates and corporate, and focus on making connections.

SIR Mobile App

This easy-to-use GPS-enabled real estate listings app can help your clients find what’s for sale down the block and around the world. Property searches can be viewed on an interactive map and organized by price, neighborhood, or even closest to the exact point you are standing. Broker Care can assist in helping you connect directly to your client through the app.

Optimize Your RSIR Profile

Allow current and future clients to learn more about your experience as a buyer’s agent by customizing your agent profile page on RSIR.com. Add testimonials and display a sales map with buyer and seller represented sales.

Local Brokerages Downtown Seattle

Madison Park

2609 First Avenue Seattle, WA 98121 +1 206.538.0730

4031 E Madison Street Seattle, WA 98112 +1 206.466.2409

Bainbridge Island

Kirkland

240 Winslow Way E Bainbridge Island, WA 98110 +1 206.842.0842

15 Lake Street Kirkland, WA 98033 +1 425.658.5300

Bellevue

Mercer Island

10237 Main Street Bellevue, WA 98004 +1 425.800.0310

7605 SE 27th Street, Suite 102 Mercer Island, WA 98040 +1 206.922.3846

Headquarters 2715 First Avenue Seattle, WA 98121 +1 206.441.4039

RSIRConnect.com

Each Office is Independently Owned and Operated.