Victoria McGullam - Listing Book

TRANSFORMING YOUR LIFE THROUGH

REAL ESTATE WITH THE

McGullam Anderson Group

A PREVIEW OF

VICTORIA MCGULLAM

MEET VICTORIA MCGULLAM TEAM LEADER OF THE McGULL AM ANDERSON GROUP

As an Arizona native, I have always had a passion for people and real estate. I am eager and excited for the opportunity to meet new people, earn trust, and to serve and grow within our community. I am a proud wife and mother of two.

I began my career with and continue to participate in top-of-the-line education and training. I have been mentored by some of the most experienced and successful agents in Tucson and from around the country. I believe wholeheartedly that there is always room for education and growth.

I anchor my business on the fundamentals of integrity, knowledge, experience, and customer service. With each and every transaction — from consultation to closing — I dedicate myself and take pride in giving my clients nothing less than a superior level of support and service.

I have an amazing team of qualified professionals who share my vision. Not only do they respect the trust our clients instill in us and the value of a real estate relationship, they also possess the knowledge and experience that a real estate transaction requires from beginning to end and have what it takes to get the job done.

It is my belief that if we exceed our client’s expectations, they will continue to bless our business and enrich our lives.

This belief has resulted in me becoming one of the top real estate professionals in Tucson, a privilege that the McGullam Anderson Group cherishes.

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V I CT OR I A M C G U L L AM AS S OCIAT E BR OK ER

520.234.1215 v i c t o r i a @ m o v e w i t h v. c o m w w w. M o v e w i t h v. c o m

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FULL-SERVICE REAL ESTATE When you hire Victoria McGullam, she will become your home’s:

CLOSING MANAGER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly

MARKETING MANAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly so you are informed LIAISON MANAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback

CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

NEGOTIATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority

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DEDICATION & COMMITMENT  I was looking for an optimistic, fast, competent, reliable, and honest Realtor. I tried about five different Realtors when I purchased my home but wanted to find a Realtor who possessed these traits and was up to the challenge of helping me get top dollar for my home. I heard Victoria’s name around town and had seen her “For Sale” signs in my neighborhood. From the start, she has maintained these traits. I have since purchased and sold multiple homes with her and strictly trust my friends and family to her care. I personally love how she understands my vision, goals, funds, and always looks out for her client’s best interests.

Her knowledge, integrity, and passion keep me looking forward to working with her and her team.

I was afforded the great fortune of receiving great services from Victoria and her team when I was shopping for my new home. Victoria was very helpful and very knowledgeable in answering all the questions that I had in the process. She spent many hours on the phone and in person, assisting me and finding the home of my choice. Victoria continued to assist me through the whole process all the way to signing my home at the title company. I strongly and highly recommend anyone in the process of selling or buying their home to contact Victoria and received her first-class service. You will be thankful that you did, and you will have a friend for life. Thank you, Victoria and team.

- Derek

- Mario Victoria goes above and beyond the call of duty as an agent. She is awesome! She was patient when we thought the process would never end. She stayed with me until the closing for several months, which seemed like forever!

Victoria is amazing! From the start of selling our existing home (getting top dollar), assisting with rentals, and now searching for a new home. We are a super busy family, and Victoria laid out all the expectations on her part and on ours. There were never any surprises. She is knowledgeable and energetic but firm when it comes to negotiations on your behalf. I can’t say enough how much respect I have for her as a woman and a professional.

- Mike & Kim

- Laurie

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MCGULLAM ANDERSON GROUP VISION To be a leader in the real estate industry by providing all clients a transformative experience from the first conversation to beyond the closing table.

MISSION Our personal mission is to have the highest ethical standards and provide our clients with all the information they need to make an excellent real estate decision. In the end, WE want to be the client’s Realtor for Life.

WHO WILL YOU BE IN CONTACT WITH? Team Transaction Coordinator: Keeps us in compliance Buyer Specialist: Knows the buying market and specializes in finding the right home for our buyers Executive Assistant: Monitors daily activities and calendars for the team

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DISCOVER A NEW LEVEL OF

MARKETING FOR YOUR HOME

THE OBJECTIVE Our mutual objective is to sell your home:

› FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST TIME › WITH THE MOST FAVOR ABLE TERMS Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determining the fair market value, understanding the current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

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MARKETING FOR MAXIMUM EXPOSURE • Price your home strategically so you’re competitive with the current market and price trends.

This is one of the most important things when it comes to selling your home.

• Competition in the area will be monitored on a weekly basis.

• Monthly CMAs will be sent, so you are kept up-to-date with the changes in the market.

• Place “FOR SALE” signage with easily accessible information for drive-by prospects. This is key to capturing potential buyers.

• Place “Text to Tour” riders on signage to capture potential buyer’s information immediately.

• Distribute “Just Listed” notices to neighbors, encouraging them to tell family and friends about your home.

• Call 100 homes around your property to introduce your home to your neighborhood. (This is done when we list, go under contract, and close the sale.)

• Distribute “Under Contract” notices, including video mail, phone calls, direct mail, and door knocking.

• Optimize your home’s internet presence by posting information on MLS. The MLS is a network of thousands of agents worldwide. Local and global MLS systems, which include photographs and a description of your property.

Our superior online marketing goes above and beyond; we will list your home on over 15,000 syndicated websites, well above the competition.

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• Produce a 360-degree virtual tour of your home, placing it on multiple websites that attract both local and out-of-town buyers when necessary. This technology is new, and less than 0.05% of agents are using this to market.

• Hire a professional photographer. This includes the editing and touching up of all photos taken to have our listing stand out above all the rest in the area.

• Create a home book, comment cards, and flyers to place inside and or distribute to your neighbors when desired.

• Target marketing to active real estate agents who also sell homes in your neighborhood – more people will see your property is for sale.

• Target active buyers and investors in my database who are looking for homes in your price range and area.

There are over 4,000 contacts in my database alone.

• Post a marketing flyer to every agent in our brokerage. We have over 20,000 agents nationwide, and they will all be sent a “Coming Soon” flyer, as well as a “Just Listed” flyer.

• Provide you with weekly updates detailing my efforts showing how much MLS activity we have experienced so you can see things as I see them as an agent.

• Order a 3D virtual marketing plan of a “Doll House” image with the subject property. Buyers will be able to tour the house as if they were standing inside looking at it. This will help with all out of state purchasers and people who may be on the fence about coming to look at your house.

• Order drone aerial images when necessary.

• Open houses when requested. These will be strategically planned according to our marketing calendar.

This varies according to neighborhoods and willingness of home sellers.

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INFLUENCES ON THE VALUE With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products.

“Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly worth — whether that is higher or lower than the selling price — and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the buyer is influenced by the following criteria: • • • • • •

Location of the property Condition of the property Buyer demand Prices of similar properties on the market Recent sales of competitive properties Availability of financing

15% above

10% - 1 out of every 10 buyers

30% - 3 out of every 10 buyers

10% above

60% - 6 out of every 10 buyers

MARKET VALUE

75% - 7 out of every 10 buyers

10% below

90% - 9 out of every 10 buyers

15% below

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FAIR MARKET VALUE The following key factors affect the sale of your home and are, for the most part, in your control.

Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.

MARKET FACTORS:

CONTROLLED BY:

• • • • •

• • • • •

Price Terms Condition Marketing Programs Value

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Seller Seller Seller The McGullam Anderson Group Buyer/Market Conditions

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MARKETING YOUR LOCATION According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives is important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

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PRESENTING YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROFESSIONAL PHOTOGR APHY Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive.

Take advantage of new technology to showcase the true essence of the property within its environment, especially if your buyer is from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.

A photoshoot is the time when a home must shine — both literally and figuratively. A fully prepared home that is clean and tidy with clear sightlines and shot in its best light will speak volumes to the viewer before and after the home is visited.

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PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and Realtor listing service. It needs to be a carefully prepared, strategically implemented plan.

Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers.

SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot, and directional signs help guide people to the home.

NOTIF Y TOP LOCAL AGENTS Contacting and connecting with top local agents in the area is more than just a professional courtesy, more often than not, it is all you need to do. Realtors are in constant communication with their clients; they will know if there is a buyer or a listing available for purchase.

PUBLIC & PRIVATE SHOWINGS Broker tours and open houses are ways for other real estate agents to see your home and recommend it to their clients.

This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

LOCAL ADVERTISEMENTS For some homes, advertising locally can be the best way to generate interest, especially when a home has features that are particularly important to the local community.

NET WORKING & REFERR ALS Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.

VIRTUAL TOURS / ONLINE VIDEO MARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.

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A PLATFORM FOR 24/7 WEB EXPOSURE With 95% of home buyers beginning their search on the internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through my extensive online partnerships.

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SHOWING THE HOME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home; then the final prep and inviting touches are easy for us to add around your busy schedule.

Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

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DOWN TO THE MONEY One major concern people have when purchasing a home with a mortgage is how much money they will need to pay upfront. While I cannot give you an exact number, here is a breakdown of average cost(s) to help you visualize your monetary outcome after the sale.

• An earnest money deposit is the money put down on the house you want to buy. It’s used to show sellers that you are serious about purchasing their home. Assuming all goes well and you buy the property, you can opt to have the money returned at the close of escrow or added to your down payment.

• A home inspection is typically the first step after going under contract to do our buyer due diligence. This cost can be anywhere from $250-$400. As this is an optional expense, we highly recommend for buyers to get a home inspection as there are things we can’t always see beneath the surface.

• Closing costs are the monies the bank requires you to put down upfront to ensure you are a proper client with good standing. There are loans for 0% down. If you do not qualify for these loans, do not despair. In this market, it is commonplace for buyers to ask the seller to pay for their closing costs. Remember, if you do not have the cash to pay for closing costs, you may need to offer more on the house for the sellers to agree to pay for them.

• Appraisal money is negotiated in the contract. If the buyer is paying for their appraisal, the cost can run anywhere from $350-$550.

• Plumbing inspection is typically done during the same time as the home inspection. This bill could cost about $80 for a standard inspection or $180 for the plumbing to be scoped with a camera.

• Termite inspection is typically done at the same time as the other inspections and can cost $50-$150 depending on the company doing the inspection.

AS OTHER EXPENSES MAY OR MAY NOT HAPPEN, THESE ARE A GOOD START OF WHAT TO EXPECT!

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M A R K E T A N A LY S I S The market analysis report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.

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EXCEPTIONAL MARKETING

FOR BUYING YOUR HOME

BUYING YOUR HOME The buying process is one that has many different steps. It is not simply a matter of finding a house, writing an offer on it, taking money to closing, and moving in. There are many important steps that must be adhered to, and listed below are the most important ones. It is my job to orchestrate the successful execution of each one of these steps: • • • • • • • • • • • • • • •

Getting Pre-Approved for a Home Loan Determining Your Wants and Needs The Search Begins Previewing Properties New Properties On The Market — Automated Search Finding the Home of Your Dreams Determining Your Offering Price Writing The Offer Homeowners Association — Finding Details and Transfer Fees Negotiating with the Sellers 10/5/3 Know Your Timelines!

Appraisal Signing the Paperwork Closing/Recordation Possession/Keys

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FLASH YOUR BADGE! 1. New Construction 2. Open Houses 3. For Sale By Owners • One of the most common things that buyers do is go into new construction home sites. This is perfectly fine; just be sure to flash your badge. This simply means that when you walk in, be sure to show them our business card to ensure if one of those homes is the right home for you, we can properly represent you.

• A past client of ours, Deirdre, went into a new construction site because her friend had moved there, and she ended up buying the exact same floor plan her friend had bought and saved $9,875.00 because she had representation.

• Some new home sales offices may tell you that you can save money if you do not use an advisor - this is proof that many people have actually lost money by not being properly represented.

• Open houses are typically used for agents (not advisors) to generate leads for purchases. Do not be surprised if they ask if you have an agent — just flash your badge and check out the property!

• If the home is right for you and the agent asks if you would like to write an offer and the answer is yes, be sure to call us directly and not say anything to the other party. Any words spoken could end up being used against us in the time of negotiations.

• For sale by owners are commonly known as “will list sooners.” They wanted to try out selling on their own, and many are open to paying a commission with the buy-side of a transaction. If you see one you would like to preview, give us the number you see on the sign, and we can schedule accordingly.

REMEMBER, THE SELLER PAYS COMMISSIONS AND WORKING WITH US IS LIT TLE COST TO YOU!

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FINDING THE RIGHT PROPERTY When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

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The McGullam Anderson Group Needs Your Help!

We are asking our favorite people for help. If you know of anyone looking to buy or sell their home, we are willing to do the work it takes to be successful in helping them every step of the way. We promise to treat them with the respect they deserve and take great care of them.

Thank you!

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On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property.

I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Call me before you make any important real estate decisions; you’ll be glad you did.

- Victoria McGullam

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VICTORIA MCGULL AM | 520.234.1215 | MOVEWITHV.COM