A PREVIEW OF THE SHILIAN GROUP
MEET OUR TEAM Thank you for giving the Shilian Group the opportunity to share our business strategies, our marketing plans, and our hearts with you. Our goal is to walk beside you in this decision-making process and help you determine how we can best serve you. Whether it is buying or selling a home, there is no bigger decision than choosing the real estate agent who will represent you during the transaction, and our entire team is here for you. Beyond being trustworthy and honest, you need someone who has the experience and drive to get you the right price every time. We look forward to getting to know you, your goals, your dreams, and awaken you to the possibilities ahead!
PAYMAN SHILIAN REALTOR/BROKER DRE# 01913874
310.299.7655
PSHILIAN@GMAIL.COM
FOLLOW ME: ShilianGroup
@ShilianGroup
ShilianGroup
PAYMAN SHILIAN
REALTOR/BROKER DRE# 01913874
310.299.7655
PSHILIAN@GMAIL.COM
Payman Shilian is an immensely passionate licensed California Real Estate Broker. His unparalleled professional track record for exceeding his clients’ expectations has placed him among the top Real Estate Brokers in Los Angeles. He is a recognized area specialist in the Westside who makes buying and selling your home an incredible, memorable experience. Payman uses his experience and expertise to achieve your goals in record time and with the least amount of hassle possible. Whether you are a first-time homebuyer or a seasoned seller, he will bring high energy and uncompromising integrity to your next real estate adventure. Payman represents sellers of all levels, who are looking to list and sell their home for top dollar, by using the latest technology based marketing programs. In addition to real estate, Payman also participates in philanthropic work, involving the Children’s Hospital of Los Angeles and the American Cancer Society. He is a graduate of UCLA and UCSD. He decided to become a real estate professional after a successful career in pharmacy.
WHY CHOOSE US? 1. We are a full-time, full-service real estate team that works together to get your home sold. 2. We are in the top 1% of Realtors in this area. 3. We have a great team of individuals ready to serve you. 4. We have the experience along with proven systems and a proven marketing strategy to get your home sold. 5. Nobody is going to market your home as aggressively and work as hard for you. We will give you 110% of our effort and energy at all times.
FULL-SERVICE REAL ESTATE When you hire the Shilian Group, they will become your home’s:
MARKETING MANAGERS ∙ ∙ ∙ ∙
Showcasing your property with the finest marketing Developing and implementing a customized marketing plan Determining the best price in line with market forces Communicating regularly, so you are informed
LIAISON MANAGERS ∙ ∙ ∙
Introducing new buyers to your property Pre-qualifying the buyers Providing you with timely updates on viewings and feedback
NEGOTIATORS ∙ ∙ ∙
Presenting and negotiating on your behalf with potential buyers Advising you on the merits of each offer Always keeping your best interests as first priority
CLOSING MANAGERS ∙ ∙ ∙
Providing information to the buyer in a timely manner Liaising with your lawyer/notary and delivering documentation Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
CONCIERGE ∙
Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
IT IS ALL ABOUT THE NUMBERS Our records and numbers of our past sales help us look into the future. Proven results mean a benchmark of success for your listing.
25.5
The Shilian Group’s average days on the market
48
Average agents’ days on the market
ON AVERAGE WE SELL YOUR HOME 3 WEEKS FASTER FOR 3.33% MORE
DEDICATION AND COMMITMENT
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JUST ASK THE SHILIAN GROUP’S CLIENTS: Payman and his team were so knowledgeable. He has an amazing view and strategy about West LA properties, especially condos and homes. His team used the latest technology and marketing to present our property to buyers. He is well-known in West LA for his record of sales and used his networking with other local agents and brokers to help showcase our home. He is trustworthy and does his job very well. The first time we met, he told me he could sell my home in a week, but that I needed to follow his instructions. I did, and guess what? He sold my condo in five days, WOW! He is amazing. Thank you, Payman! If you want to get the best result, just trust this handsome gentleman. - Babak C. Very professional, a pleasure to work with! I contacted Payman to see a condo that was not on the market and not ready for showing. He accommodated my special request anyway, even though it was the weekend. He ensured that the deal went smoothly, was very responsive to phone calls, and was always on top of things. Will definitely use him again! - Ofer B.
I really enjoyed working with Payman and highly recommend him if you’re ready to buy a home. What I really liked about him is his professionalism, communication, honesty, and negotiation skills. He is a smart guy and has thought out the best strategies to go about the home buying process. He is also always ready to answer all questions or concerns at any time of the day and is well experienced with not just the West LA area but with any roadblocks or issues that arise during the process. I had several anxious moments with putting offers on certain homes, and he helped guide me to the right decision. He was patient and honest, and I really felt he was trying to make sure I got the right home for me. In terms of negotiations, he is aggressive, moves fast, and was able to get me the home I wanted at a price I asked for, something impressive in this current seller’s market. I know this is something he prides himself in. During the entire process, I also enjoyed spending time with him. Overall, there are a lot of amazing agents in the West LA area, and Payman is one of them. - Vishalsk P.
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Payman is excellent. He has strong attention to detail, and he follows up at every stage of the process. We used his referrals for most of our services, and the recommendations were similarly exceptional. Highly recommended! - Daniel & Shila N.
Payman knows the real estate market very well and has exceptional communication skills. Payman made the entire home purchasing experience smooth and enjoyable. Additionally, Payman is very
Hands down the best real estate agent in town. His expertise in the field, along with his interpersonal skills, allowed me to feel like I was finally in good hands and that my real estate agent was actually looking out for my best interests. He kept it real with me at all times and never told me just what I wanted to hear or what he needed to say to make the sale happen - his tact and honesty made me feel at ease with the process. It’s so refreshing and satisfying to know that your agent will be there for you even after you’ve closed the deal. Payman was available to me at all times to answer my questions about anything and everything, even when we were done with the transaction. He helped me find what I wanted in no time (which is really tough to do in LA’s real estate market), walked me through the process patiently and diligently, and most importantly, was understanding and reassuring in every step of my search until closing and beyond. If you’re serious about buying a home, and you’re looking for an
responsive and gets things done well and quickly. I will definitely recommend Payman because of his industry knowledge and his work ethic! - Scott C.
expert in the field to guide you and help make your deal happen, look no further — Payman Shilian is simply the best you will find out there. - Maya R.
Great to work with. Meticulous in detail, area knowledge, and extremely helpful. We only had a few days to work. Payman arranged his schedule around our time in town and managed to show us a very complete selection of properties that fit our needs. Then, after we settled on a property, he was able to help us negotiate the best possible deal to secure the property and make the purchase process as painless as possible. - Steve & Jessica B.
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DETERMINING THE VALUE OF YOUR HOME
INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products. “Market Value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth — whether that is higher or lower than the selling price — and what a buyer is willing to pay for it is known as the “Fair Market Value” where the buyer is influenced by the following criteria: ∙ ∙ ∙ ∙
LOCATION OF THE PROPERTY CONDITION OF THE PROPERTY BUYER DEMAND PRICES OF SIMILAR PROPERTIES ON THE MARKET
∙ RECENT SALES OF COMPETITIVE PROPERTIES ∙ AVAILABILITY OF FINANCING
MAXIMIZING FAIR MARKET VALUE OF YOUR HOME The following key factors affect the sale of your home and are, for the most part, in your control. Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, who implements a proven comprehensive marketing strategy, and has a respected reputation could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.
MARKET FACTORS:
CONTROLLED BY:
PRICE TERMS CONDITIONS MARKETING PROGRAMS VALUE
SELLER SELLER SELLER THE SHILIAN GROUP BUYER/MARKET CONDITIONS
MARKETING YOUR HOME
THE SELLING PROCESS Whenever you work with the Shilian Group, know that you can trust in our Marketing Strategies, Home Preparation, Networks, Local Experience, and Most Importantly, Our Ability to Find You the Right Buyers at the Right Price. MAXIMIZING YOUR HOME’S EXPOSURE Our sophisticated platform of market strategies, from high-impact professional marketing materials with stunning photography to state-of-the-art internet connectivity, ensures your home is showcased to achieve the maximum exposure in the shortest period of time. A COMPREHENSIVE STRATEGY Determining the correct value of your home, preparing the home for sale, implementing the marketing strategy, qualifying potential buyers, and having regular communications and feedback are just some of the elements that build a successful strategy. NEGOTIATING We will work together to determine the merits of each offer while negotiating on your behalf to ensure that your best interests are our first priority. THE CLOSING We will be responsible for providing all necessary paperwork to the buyers, liaising with your notary/lawyer, delivering necessary documentation, receiving feedback from inspections, and facilitating answers while resolving issues. We will provide you with access to experts, including legal, insurance, builders, landscapers, interior designers, home stagers, painters, handymen, home inspectors, moving services, and many more.
THE LISTING TO SALE PROCESS
THE SHILIAN GROUP
MEET & GREET
LISTING APPOINTMENT
PRE-MARKET
ACTIVE ON MARKET
Receive introductory call
Discuss best strategy for selling
Prepare home for market to maximize ROI
Install sign
Discuss the listing process - bring your questions
Schedule repairs/painting, if any
The Shilian Group property evaluation and design team walk-through
Remove designated items to storage/Goodwill/ garbage
The Shilian Group market analysis completed
Schedule staging, if applicable
Establish a sales price
Schedule professional photography
Meet one-on-one Discuss your goals and dreams Receive Pre-List Packet Begin home prep
Complete paperwork
Pre-market “Coming Soon” marketing plan initiated
Submit to MLS Launch property website Launch direct mail campaign Launch print campaigns Start telephone campaign Start email campaigns Hold office/broker preview Launch open home campaigns Showings begin - have home ready
ACCEPTED OFFER UNDER CONTRACT Offer(s) received Offer(s) negotiated Offer accepted Inspections & disclosures completed Appraisal completed Contingencies removed Start packing Final walk-through Transfer utilities Property closes Refer friends to the Shilian Group
THE OBJECTIVE Our mutual objective is to sell your home:
FOR THE
HIGHEST PRICE
»
IN THE
SHORTEST
AMOUNT OF TIME
WITH THE
» BEST TERMS
Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determining the right price based on market conditions and reviewing the variety of factors that will help us prepare your home for sale.
MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As Realtors, we have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive brokerage resources.
TOGETHER WE WILL: ∙ ∙ ∙ ∙ ∙ ∙ ∙
Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network Leverage the brokerage’s reputation and recognition
∙ ∙ ∙ ∙ ∙
∙ ∙
Cooperate and communicate to maintain your home’s perception of value Promote your home locally, nationally, and internationally Maximize your home’s web exposure Prepare your home so that it is always ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation Finalize your sale Find your next dream home
THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. Two best practices to capitalize on this window so that we may implement a marketing strategy to increase your home’s exposure are: 1. Crucially important that your home is ready for sale by showcasing its features and attributes and 2. Priced at the fair market value.
ACTIVITY
(Amount of Interest)
MAKING THE MOST OF INITIAL INTEREST
1
2
3
4
5
6
7
8
TIME ON MARKET
9
10
(Weeks)
- Graphic for Illustrative Purposes Only -
11
12
13
MARKETING YOUR LOCATION According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned – one person’s displeasure can be another’s delight!
PROFESSIONAL AND STRATEGIC MARKETING TEAM APPROACH Good teamwork creates synergy. All members of the Shilian Group are well adept in customer service, sales, and high-level negotiations; however, each member also brings their own unique skills to the table. We work together with a shared vision and interest in mind — selling your home quickly and for top dollar. HOME PREPARATION When presenting your home to prospective buyers, first impressions are crucial. In order to get your home looking its best for showings, we give you our professional recommendations that maximize your home’s appeal. See Prepare Your Home to Sell for more details. STAGING Staging has been proven to sell a home for more money in less time. Although staging is not for every home, we will guide you through the decision of choosing staging vendors or virtual staging. PROFESSIONAL PHOTOGRAPHY In today’s market, buyers have high visual expectations, short attention spans, and expect clear information instantly. The only way to capture their attention and interest them into wanting to know more about the property is with professional photography. PROFESSIONAL HIGH DEFINITION VIDEO TOUR Videos sell! We will showcase your home on YouTube.com. Our high-quality video tours are professionally narrated, providing online buyers with a virtual walk-through of your home.
3D VIRTUAL TOUR For select properties, we partner with a company that provides a 3D virtual tour of your property, which allows clients who are unable to see the property in person to take a tour in the comfort of their own home. MULTIPLE LISTING SERVICE An essential part of marketing your home is to list it on the MLS. Once entered into the MLS, information instantly becomes available to millions of Realtors and potential buyers. The MLS is the #1 provider of listing data for real estate websites worldwide. THE POWER OF THE INTERNET Knowing that most homebuyers utilize the internet for their home search, we will feature your home on a multitude of real estate websites to maximize your property’s exposure. LANDING PAGE We build your property’s own custom website. It will feature your property’s high-resolution photos and all the features of your home. SIGNAGE Despite our leaps in technology, the “For Sale” sign continues to be an extremely effective way to market your home. With your permission, we will place a highly visible and attractive “For Sale” sign on your property to generate even more buyer interest. SIGN RIDER Adding a sign rider is another way we empower buyers to get the information they need about your property any time of day.
JUST LISTED CARDS We will create and mail a professional postcard to expose your property to potential buyers. HOME SHOWINGS We will promote and host a Broker open house for Realtors as well as hosting open house(s) to the buying public. With your permission, we will conduct appointment only private showings. SOCIAL MEDIA Social media postings help to promote your property across the digital world, inviting users from their email accounts and social pages to come and check your property for sale. We use the power of social media to market your property by frequently posting on Facebook, Instagram, YouTube, etc. EMAIL MARKETING CAMPAIGN We send out email newsletters to our entire client and agent database. We promote all aspects of the listing from open homes to staging; clients and agents alike are kept up-to-date with all aspects of the listed property. All E-flyers link back to the listing’s landing page, which is strategically structured to gain buyers’ interest. BROCHURES Professionally designed and commercially printed. Our brochures will showcase your home in the best possible way.
NETWORKING We network with all the real estate professionals in the area, as well as members of the community, on a regular basis to keep your property fresh in their minds for a client that may be interested in your property. TOP 300 AGENTS We will pull approximately 300 Realtors that have sold a home within a radius of your property and give them a broker courtesy “heads up” of the new pre-market listing. INTERNATIONAL We will also list your home on dedicated websites that target international buyers/investors. This gives your home worldwide exposure. BUYER DATABASE We have many active buyers searching our website. We check their searches, narrow it down to buyers that may be interested in your home, and contact them. PAY-PER-CLICK We spend thousands of dollars per month on pay-perclick advertising on many social media platforms. This is a great way to market your home to its hyper-local market. COMMUNICATION We will communicate with you on a regular basis and give you feedback from prospective buyers and agents regarding your home. This will ensure that the sale of your home is progressing and that you are aware of all the important details along the way.
PREPARE YOUR HOME TO SELL First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value — together we will review, recommend, prepare, and create an environment that is appropriate and enticing for the type of buyer looking to purchase your home. We know this can be a daunting task, but we promise to guide you through these steps to help alleviate the stress and set your home up for maximum exposure and success. Aside from the items that we will go over with you in person, please note making sure that this checklist is completed will ensure that your property is in tip-top presentation shape for all potential buyers.
1 | CURB APPEAL • The first thing a prospective buyer sees of your home should entice them to want to see more! Plant colorful flowers, repaint your front door, etc. — anything to make a great first impression. 2 | DECLUTTER • Less is definitely more when it comes to getting your home ready to show. • Remove extra furniture, chairs, plants, lamps, bookshelves, etc. that can make the room look smaller or cluttered. • Clear off counters, windowsills, tables, nightstands, and all other visible areas. • If the home is overflowing with stuff, the buyers might worry that the home won’t have ample space for their own belongings. Donate the excess or pack it up and put it in storage. The bonus to taking care of this now is that it’s one less chore you’ll have to do when it’s actually time to move.
3 | DEPERSONALIZE • Create a blank canvas on which home hunters can project their own visions of living there and loving it! • Prepare the home to look like a model home — no perfume on the counter, no medicines, no “to-do” papers, no cereal boxes showing, etc. • Remove personal family pictures so that potential buyers can imagine themselves living there. • Remove items such as sports teams, religious, or animal items specific to your preferences or passions — your home should appeal to everyone. 4 | PAINT NEUTRAL TONES • Repaint in neutral colors to allow buyers to envision what the walls would look like with a color of their choice. • Neutral, light colors also make rooms appear larger.
5 | TOUCH-UP FIXES • Scuff Marks — Even if you’re not doing a full-on repainting project, pay special attention to scrubbing and touching up baseboards, walls, and doors to make the home sparkle and look cared for. • Loose Handles — Having a loose handle or missing light bulb sends a signal to the buyer that the home isn’t “perfect,” and they may wonder what else is broken. 6 | ADD SOME PLANTS • Green is good! Plants create a more welcoming environment. You might also want to consider a bouquet of flowers or a bowl of fruit on the kitchen counter or dining table. 7 | SPARKLE CLEAN • You want your property to look spotless. Take special care with the bathroom, making sure the tile, counters, shower, and floors shine.
8 | ELIMINATE SMELLS • Foul odors, even slight ones (typically pet or kitchen), can be a deal breaker, and the problem is that you might not even notice them. If the smells are pervasive, do some deep cleaning to truly eliminate them rather than just using typical “masking techniques” such as candles or plug-in room deodorizers. 9 | HIDE VALUABLES • From art to jewelry, make sure that your treasures are out of sight, either locked up or stored off site. 10 | UPGRADES • Lastly, we are here to provide you with our professional advice about what upgrades and staging services we recommend in order to get you the top dollar for your home. We’ll help through every step of the process and connect you with our trusted vendors and resources.
PROFESSIONAL PHOTOGRAPHY Professional photography is a powerful tool in selling your home quickly. Whether print or digital, photos are often the first impression that a potential buyer will receive, either turning them away or leaving them wanting more in the matter of a few seconds. A photoshoot is a time when a home must shine – both figuratively and literally. A fully prepared home – that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited. For the best success of your home’s sale, it is imperative that your property is ‘show ready’ at all times. We understand this can be difficult to balance if you are still living in the home. However, with our help to ensure all of the necessary preparations are done up front, the final prep and inviting touches are easy for us to add around your busy schedule to really make your home shine.
DISCOVERING YOUR NEXT HOME
DEFINING YOUR GOALS AND OPTIONS In the search for your perfect home, we must define the goals and assess your requirements so that we can approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. ∙ ∙ ∙ ∙ ∙ ∙ ∙
Where are you thinking of moving – local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there additional financial considerations? When is the ideal time for you to move?
FINDING YOUR NEXT HOME When helping you look for a property, we will make recommendations based on our experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, we will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, we will protect and represent your best interests.
EXCLUSIVE REAL ESTATE NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
IN CLOSING We personally want to thank you because we are not just providing a service — we are building a relationship. We are thrilled to be a part of your homeownership journey. Do let us know when we can be of service for future needs. In advance, we welcome and sincerely appreciate your friends and family referrals. Before you make any important real estate decisions, give us a call.
310.299.7655 | P S H I L I A N@G M A I L.CO M S H I L I A N G R O U P P OW E R E D BY CO M PA S S