- THE COMPLETE GUIDE TO -
SELLING YO U R H O M E Presented by
S H A R O N F LO O D Your Luxury Real Estate Specialist
MEET SHARON You need a home that fits your lifestyle. If lately you’ve noticed your home is not quite right for you anymore, it may be time for a change. Your home might be too big now that at the kids are all gone, or maybe your family has grown and you need more space. Whatever situation you find yourself in, making the transition to another home will require some skill and planning. First, you must sell your current home, and you will certainly have questions about getting it ready for the market. You may wonder how long it will take to sell or how much can you sell it for?
954.650.2676
How do you identify which neighborhood is right for your family and get pre-approved for the financing?
Sharon@SharonFlood.com www.SharonFlood.com
Easy — Sharon Flood is your Broward County neighborhood specialist. She has been selling homes in Broward and Miami-Dade Counties since 2004 and specializes in the Southwest Broward communities like Pembroke Pines, Miramar, Davie, and Weston. Sharon lives in and knows
RE/MAX PowerPro Realty
the area and what it takes to make a home sell. She works with a team of
15723 Pines Blvd.
marketing experts (including staging, photography, property websites,
Pembroke Pines, FL 33027 Each office is independently owned and operated.
2 | THE COMPLETE GUIDE TO SELLING YOUR HOME
Facebook, YouTube, and other social media) to make sure you get the best price for your current home.
DESIGNATIONS REALTOR® CLHMS — Certified Luxury Home Marketing Specialist™, GUILD™ Member CPRES — Certified Probate Real Estate Specialist CRS — Certified Residential Specialist MRP — Military Relocation Professional SRS — Seller Representative Specialist
AWA R D S RE/MAX Platinum Club Level Achievement — 2020, 2019, 2017, 2016 RE/MAX 100% Club Level Achievement — 2018, 2015, 2014, 2013, 2012 RE/MAX Executive Club Level Achievement — 2006-2011 RE/MAX International Hall of Fame
CHILDREN’S MIRACLE NETWORK Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospitals in the U.S. and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods. I contribute to the Children’s Miracle Network with each closing.
THE COMPLETE GUIDE TO SELLING YOUR HOME | 3
CONTENTS Introduction - Welcome to Selling Your Home
5
Define Your Goals
7
Select a CLHMS Real Estate Professional
8
Price Your Property in the Luxury Market
11
Prepare Your Home
12
Market the Home
17
Show the Home
18
Negotiate the Offer
21
Remove Contingencies
22
Close the Deal
25
Common Home Seller Mistakes
26
Frequently Asked Questions
29
Why RE/MAX?
30
4 | THE COMPLETE GUIDE TO SELLING YOUR HOME
INTRODUCTION WELCOME TO SELLING YOUR HOME The selling process is a combination of excitement, stress, and new experiences, whether you have sold several homes or this is your first time. The simple fact is selling your home is rarely a decision people make on a regular basis. There are several moving parts and points to consider, which is why it is important to have a trusted professional consulting you at each step of the process. This Seller’s Guide is intended to give you a tangible resource that will help you define your goals and direct you through the process so that you can make informed decisions. When you sell a home, it should be about YOU:
Your dreams
Your requirements
Your financial situation
Your time
Your lifestyle choices
Your concerns
THE COMPLETE GUIDE TO SELLING YOUR HOME | 5
6 | THE COMPLETE GUIDE TO SELLING YOUR HOME
1
DEFINE YOUR GOALS DETERMINE WHY YOU ARE SELLING YOUR LUXURY HOME
Before you start to think about all the things that need to be done, take some time to figure out why you are selling and clearly define your goals. Everyone has different reasons for selling — as you start to go through this process of discovery, focus on what is important to you and your family, as this will help streamline the process. Here are six important questions to ask yourself: 1. Is there a timeline? 2. Are you relocating? 3. Are you looking for a bigger home or looking to downsize? 4. Looking for a different neighborhood? More city, more suburban? 5. Looking for different amenities? 6. Are financial considerations relevant? Here are five important considerations: 1. Do you understand the associated costs? 2. Is this the right time for you to sell? 3. What are the present market conditions and the implications to your sale? 4. Does your home’s equity give you an advantage? 5. What are the current mortgage interest rates options compared to your rate and commitment? Recognize that every market is different and the selling process can be a sprint or a marathon — be prepared for both.
THE COMPLETE GUIDE TO SELLING YOUR HOME | 7
2
SELECT A CLHMS REAL ESTATE PROFESSIONAL COMMITMENT AND DEDICATION
It is important to work with a real estate professional who is not only committed to working with you but who is also dedicated to getting your home sold in the shortest time for the most amount of money. Your real estate professional should guide you through the entire process — consider their knowledge, experience, and expertise. Check their track record of working with sellers — from listing a home, negotiating the price, helping with financial solutions, understanding the local market, its property types and property values, to their knowledge of the transaction process. Responsibilities Educating
you
Marketing Your Home and
Providing a sophisticated marketing strategy that
complete
ensures the maximum exposure of your home to the right
disclosure, loyalty, confidentiality, compliance, and
buyers. Keeping you up-to-date with current market
accountability.
trends, neighborhood fluctuations, new sales, and
professional
about
the
responsibilities,
selling
agency
including
listings. Selling is all about having the right knowledge Understanding Your Requirements
at your fingertips.
Taking the time to understand the priority of your requirements — price, timeline, relocating — even if
Consultation and Negotiation
it changes.
Providing consultation when offers come to purchase your home. Negotiating the best possible price and
Preparing and Showing the Home
terms for you, finding home-related service providers,
Preparing your home to match buyer’s expectations,
and taking care of all the documentation details.
arranging the right showings, and recommending relevant experts.
Closing Keeping you fully informed about all activities that lead to the transaction closing.
8 | THE COMPLETE GUIDE TO SELLING YOUR HOME
LUXURY EXPERTISE
The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury market. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes. Recognized as an achievement in luxury markets around the world, the Million Dollar GUILD™ recognition assures luxury real estate professionals have completed the luxury home sales and marketing training, have become an Institute Member, earned the Certified Luxury Home Marketing Specialist™ designation, and have documented performance in the million dollar and above residential market. As a Certified Luxury Home Marketing Specialist™ and Guild™ Member, Sharon’s knowledge, expertise, and access to a unique and targeted network are second to none.
THE COMPLETE GUIDE TO SELLING YOUR HOME | 9
SELLING PRICE VS. TIMING
The “Window of Opportunity” is the period in which your home will receive maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented.
ACTIVITY
MAKING THE MOST OF INITIAL INTEREST
1
2
3
4
5
WEEKS ON MARKET
10 | THE COMPLETE GUIDE TO SELLING YOUR HOME
6
7
8
3
PRICE YOUR PROPERTY IN THE LUXURY MARKET
Now that you have selected your real estate professional, you need to price your property. Price sets “the opinion of value” when selling your home. Price it too high against comparable properties and your home may not sell. Price it too low and you may not achieve the true value of your home.
THE FAIR MARKET VALUE IS INFLUENCED BY: Location Condition and its unique features Buyer demand Prices of properties on the market Recent sales Availability for financing
The Hidden Influence Always make sure you highlight the positives and negatives of your home to your real estate professional — these nuances can be turned into an advantage if known in advance. Remember, no one knows your home and its location like you do.
THE COMPLETE GUIDE TO SELLING YOUR HOME | 11
4
PREPARE YOUR HOME
Every seller wants to sell their home quickly, and every buyer wants to believe the home they are looking at is the “right one.” As we prepare the home for sale, here are a few things to keep in mind. Begin this process with one simple idea: “This is not my home; it is a house.” For this Seller’s Guide we have broken down this process into three levels. As always, discuss with your real estate professional what level is required for you to get the most value for your home.
LEVEL ONE: THE BASICS
LEVEL TWO: BEYOND THE BASICS
De-clutter
Painting walls
If it is not needed, remove it and put it in storage. Pack
Think neutral colors. If you have off-beat colors, bring
up the knick-knacks. Keep the counters clean.
them back to a more neutral color, as it will allow the buyer to visualize a clean slate.
De-personalize Remove photographs and memorabilia. Remember,
Change room decorations and themes
this is going to be a fresh start for someone else, and
Jungle themed room? All pink or all blue kid’s room?
you want them to be able to visualize making their own
For now redecorate and keep it simple.
memories there. Minor repairs Deep cleaning
These repairs are not supposed to break the bank. If
Clean the home inside and out. Clean inside the
it’s a cheap and easy fix, then fix it. Repair squeaky
cupboards. Clean the grout in your bathroom(s).
doors, holes in walls, leaking faucets, broken cabinet
Remove spider webs, dust bunnies, wash the windows,
doors, and anything else that could deter buyers.
dust the furniture, clean the carpets, vacuum, etc. Don’t forget about the outside!
12 | THE COMPLETE GUIDE TO SELLING YOUR HOME
THE COMPLETE GUIDE TO SELLING YOUR HOME | 13
PREPARE YOUR HOME
(Continued)
LEVEL THREE: WAY BEYOND THE BASICS Major renovations Haven’t replaced that roof in 20+ years? Need to replace the carpet? Want to add better flooring? Remodel the bathroom? These more expensive repairs will add value to your home and are projects worth considering. Other repairs With these larger repairs, it is important to understand that any work you put into the home should add value to the final sale price; if not, it’s not worth it.
HELPFUL TIPS: Think of this process as a head start to packing. Even though some repairs seem minor, they become a major factor in determining whether the buyer will actually buy. Pay particular attention to smell: odors are a complete turn-off. Don’t forget about the outside as this is the first impression. Scrutinize the home. If you were a buyer, would you want to buy this home? You have lived here and you know all the pros and cons. Highlight the pros and help eliminate the cons.
14 | THE COMPLETE GUIDE TO SELLING YOUR HOME
“This is the second time that I hired Sharon to help with real estate, and on both occasions, she successfully guided me through the process. I referred Sharon to my cousin who was having difficulty selling his home, and within days, his home was under contract. She has extensive knowledge of her industry and the market. When buying or selling real estate, contact Sharon.”
HEATHER ST. JOUR-JOHNSON
THE COMPLETE GUIDE TO SELLING YOUR HOME | 15
17301 BISCAYNE BLVD. #1810 Aventura, FL 33160
15723 Pines Boulevard Pembroke Pines, FL 33027 Each Office is Independently Owned and Operated.
1251 NW 75TH ST.
Homeowner Name, If you are looking to buy or sell, then let me help you achieve amazing results. Call me today at 954-650-2676 for a confidential discussion.
Parkland, FL 33076
12521 NW 75TH ST.
15723 Pines Boulevard Pembroke Pines, FL 33027 Each Office is Independently Owned and Operated.
SHARON FLOOD 8:30 CRS, MRP REALTOR®, CLHMS-Guild,
SHARON FLOOD
Re/Max PowerPro Realty
REALTOR®, CLHMS-Guild, CRS, MRP
954-650-2676
Re/Max PowerPro Realty
Sharon@SharonFlood.com www.SharonFlood.com yournamehere
954-650-2676
Homeowner Name, If you are looking to buy or sell, then let me help you achieve amazing results. Call me today at 954-650-2676 for a confidential discussion.
Parkland, FL 33076
Sharon@SharonFlood.com www.SharonFlood.com Connect with me on:
PRESENTED BY SHARON FLOOD Your Luxury Real Estate Specialist
PRESENTED BY SHARON FLOOD Liked by yourfriend, yourfriend and 20 others
user_name your caption here #yourhashtag #yourhashtag Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.952.4280 | ©2021. This#yourhashtag brochure is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE covered.
PREPARED ESPECIALLY FOR
Your Luxury Real Estate Specialist
PREPARED ESPECIALLY FOR
Homeowner Name
Homeowner Name
JUST LISTED 1131 NW 141ST AVE.
View All 10 Comments
Pembroke Pines, FL 33028
2 HOUR AGO SEE TRANSLATION
PRESENTED BY SHARON FLOOD yournamehere
Your Luxury Real Estate Specialist
5 BEDS 3.5 BATHS 3,413 SQ. FT. OFFERED AT $730,000
PRESENTED BY SHARON FLOOD Your Luxury Real Estate Specialist
16 | THE COMPLETE GUIDE TO SELLING YOUR HOME
PREPARED ESPECIALLY FOR
Homeowner Name
PREPARED ESPECIALLY FOR
Homeowner Name
5
MARKET THE HOME
Each home has its own unique story to tell and the marketing should reflect that. Take time and sit down with your real estate professional to discuss the correct marketing plan to successfully market the home. A comprehensive and customized marketing strategy will complement the time, money, and energy that you have invested in your home. Photography: A key element to all marketing is the right photography. Your home has five seconds to impress and grab attention. The right photography can give you an extra 20 seconds, and a great photo can evoke emotion. This is where they fall in love first. Skilled professionals know how to use composition, color, and lighting to enhance the subject. Print media: Tangible resources such as yard signs, directionals, postcards, and property brochures are great options to draw buyers in to come visit the home. Digital Exposure: Your online footprint gives you access to social media and 24/7 web exposure. It is the quickest way to get your home exposed locally, nationally, and internationally. Networking and Referrals: Real estate professionals will utilize their network and referral systems to create additional sources of potential buyers. Networking with other local, national, and international relocation experts creates a larger database. Local advertising, word-of-mouth, and open houses create referrals from local homeowners who are the biggest advocates for having their friends and family move into their neighborhood.
THE COMPLETE GUIDE TO SELLING YOUR HOME | 17
6
SHOW THE HOME
Sellers place a lot of pressure on themselves when showing potential buyers their property. Here are a few things to keep in mind to generate the best first impression and increase your chances of receiving those all-important offers. Let Your Agent Handle It
Animal Care
A potential buyer is less likely to voice any concerns
A pet-friendly home is a great selling point. However, if
in front of you. Give them the space to explore and
potential buyers are not animal friendly you don’t want
scrutinize. Your real estate professional is your ally; let
your pet(s) to be a distraction. If you can, remove them
them handle any concerns a buyer may have.
temporarily or place them in a contained space.
Be Flexible
Light the Way
Many home buyers are on a tight schedule, just like the
The home should feel open, bright, and welcoming. Turn
rest of us. Continue to be flexible, especially if you are
on the lights and open the curtains — this will allow the
still living in the home.
buyers to see the true value of the home.
Quick Clean
Communicate with your Real Estate Professional
During the selling process, it is imperative to always
If there are special aspects to the home that you want
keep the home clean. Wipe down counters, vacuum
to be featured and recognized during the viewing of the
daily, and make sure all clutter is cleaned up. TIP: keep a
home, make sure to communicate that clearly to your real
box for personal items — when not in use keep them in
estate professional.
a closet or drawer. Climate Control Make sure the inside temperature of the home is comfortable. You want buyers to feel comfortable and not rush the process because they are too hot or too cold.
18 | THE COMPLETE GUIDE TO SELLING YOUR HOME
THE “SHOWHOME” READY CHECKLIST
IF YOU HAVE 10 MINUTES: Make the beds Grab a basket or box and throw all personal items in there and put it in the back of your car Empty all the garbage Make sure the towels in the bathroom are clean, straightened, and match Close the toilet lid(s) Wipe down all countertops and sinks Turn on all the lights in the house Make sure the house temperature is comfortable Make sure the home smells good IF YOU HAVE 1 HOUR: Do everything on the ten minute list, PLUS: Vacuum all carpeted areas Sweep all surfaces Clean all mirrors Give the toilets a good cleaning and wipe down Clear kitchen counters and wipe down Laundry should be clean and put away Sweep the front doorway and shake out the mat
THE COMPLETE GUIDE TO SELLING YOUR HOME | 19
“We tried several Realtors to sell our house, but it didn’t work out. After hiring Sharon as our listing agent, within one week, we received three offers and closed at the end of the month at full listing price. She is a very professional, knowledgeable, and experienced Realtor. Sharon communicated with us throughout the entire process. We are very happy with her service, and we will recommend her to our friends and family.”
ASIT & DEBJANI SARKAR
20 | THE COMPLETE GUIDE TO SELLING YOUR HOME
7
NEGOTIATE THE OFFER
Perhaps the most complex moment in the sales process comes when you get an offer on the home. There are many components to an offer, and your real estate professional will explain the entire process so that you are comfortable with all the steps involved. An offer can be drafted with or without conditions. An offer without conditions is known as a firm or subject-free offer. An offer with conditions is known as a conditional offer, once the conditions are satisfied, the buyer or seller will be obligated to purchase or sell the property. If the conditions are not met, then the buyer or seller is not obligated to purchase or sell the property.
POINTS TO CONSIDER IN YOUR NEGOTIATIONS: The comparative condition of your home Length of time on the market Buyer vs. seller activity Location Your urgency to sell
You can reject or accept the initial offer. If you agree
Once an offer on a property has been made by a buyer
to some points of the offer but not others, you would
and accepted by the seller, they enter into a legal
submit a counter offer. The counter offer may differ
contract known as a Purchase and Sale Agreement. This
from the original offer in respect to price, conditions,
document outlines the specific terms and conditions of
closing date, and the like. Offers can be countered back
the transaction and is acknowledged by both parties by
and forth until one party accepts or rejects the offer,
the signing of the document.
ending the negotiations altogether.
THE COMPLETE GUIDE TO SELLING YOUR HOME | 21
8
REMOVE CONTINGENCIES
Once both parties accept the sales contract and its contingencies they will start to work towards removing these conditions and set a specific timeframe to do so (varies by state). Your real estate professional will advise you on what contingencies you can remove based on the results once the appropriate due diligence has been completed. Ideally, both parties should have been able to negotiate a reasonable time to remove these conditions. It is important to understand the options available to you should one of the conditions you are responsible for not be removable prior to the contract date. This does not automatically mean that the ‘deal is dead’ — having a real estate professional who is a good negotiator and will work with the buyer’s agent to find a solution is key. Equally, conditions that the buyer needs to address can also be provided with extensions — this is the seller’s choice. An experienced real estate professional will advise you on the right course of action based on their knowledge and experience.
22 | THE COMPLETE GUIDE TO SELLING YOUR HOME
THE COMPLETE GUIDE TO SELLING YOUR HOME | 23
“Sharon was the third Realtor I worked with on the
Amel is absolutely sale of my dad’s home. I am a real estate attorney
fantastic!! She will make
and work with Realtors very frequently. Sharon is
sure she knows exactly what your wants/don’t
top tier. She knows how to price, negotiate, and get
wants deals done. She has an outstanding work ethic are and when
buying a home, and she will
insight. I write very few reviews. I am writing this
do whatever is necessary to sell your home!
one because Sharon earned my trust and got this sale done with results beyond my expectations.”
JEFFREY NIMZ
She's simply wonderful.
TAY LO R B O U D R E AU
24 | THE COMPLETE GUIDE TO SELLING YOUR HOME
9
CLOSE THE DEAL
After all the contingencies have been removed, it becomes the responsibility of the legal and financial institutions to prepare all the necessary paperwork. Should there be any issues your real estate professional will contact you. Contact your Escrow Company and provide them with instructions on how you would like the funds deposited from the sale. At closing, you will sign all your legal documents, including paperwork related to the transfer of ownership. There is usually a representative from the Escrow Company to facilitate the exchange. When closing is finished, you should not only be prepared to hand over the keys but any copies of documentation that relates to the property and its amenities. You will receive a copy of the documentation you signed together with a statement of costs. At the end of closing, the deed will be taken and recorded at the county clerk’s office.
THE COMPLETE GUIDE TO SELLING YOUR HOME | 25
COMMON HOME SELLER MISTAKES Not Hiring a Professional
Failing to Complete a Full Set of Disclosures
You need the expertise of a real estate professional.
Prior to Closing
Sellers who try to sell their home themselves end up
Be upfront about any of your home’s issues; this will save
taking longer to sell and for far less than those who
you money and time, especially if the buyers discover
work with an agent.
the problem themselves.
Not Pricing Your Home Correctly
Overlooking Fees and Extra Expenses at Closing
Overpricing or underpricing your home can be a costly
Request a list of fees and expenses before closing.
mistake. It is critical to review comparables and know
Review these with your real estate professional and
the market to know at what price your home needs to
discuss these ahead of time.
be set at. Not Hiring a Professional Photographer Neglecting Necessary Repairs
More than 95% of all buyers start their home search
It will always cost you less to fix things ahead of time,
online — make sure you and your real estate professional
rather than having buyers request that you fix it through
make your home dazzle with great photographs. You
their vendor of choice, which can get costly.
don’t get a second chance at a first impression.
Not De-cluttering
Not Trusting and Communicating with Your
Clutter eats equity and kills deals. One of the least
Real Estate Professional
expensive improvements you can make to your home
They are your biggest ally. Trust them to be the expert
is to de-clutter and create a sense of space throughout
and guide you through this process. Be as open and
the home.
honest as you can and allow them to do their job — they are here for you.
Getting in the Way of Negotiating Too many sellers take negotiating personally and lose out on creating a win-win deal. Remember, this is a business transaction.
26 | THE COMPLETE GUIDE TO SELLING YOUR HOME
THE COMPLETE GUIDE TO SELLING YOUR HOME | 27
28 | THE COMPLETE GUIDE TO SELLING YOUR HOME
F R E Q U E N T LY A S K E D QUESTIONS When is the Best Time to Sell? When you are ready. Every real estate market is different; therefore, the best time to sell a home will be different from community to community. Don’t wait for perfect conditions to sell — they don’t exist. How Do I Choose a Real Estate Professional? Think of the process as equivalent to giving a job interview. Do they know your local market? Price points? Types of homes? What is their track record for sales in your community? Can they provide testimonials? Ask for references! How Long Does the Listing Agreement Last? Every real estate professional will have a preferred length. One thing to keep in mind when asking about the length of a listing agreement is the average days on the market. If the average days on the market in your local area is 75, a 90-day listing agreement may not be enough. How Much Commission Should I Pay? Commission is negotiable, period. The saying, “you get what you pay for” is true when it comes to real estate too. Choosing a real estate professional based solely on the fact they offer the lowest commission amount is a mistake made by home sellers when choosing a real estate professional to sell their home.
THE COMPLETE GUIDE TO SELLING YOUR HOME | 29
WHO DO YOU WANT HANDLING THE BIGGEST TRANSACTION OF YOUR LIFE?
*Based on 2021 REAL Trends 500 data, citing 2020 transaction sides for the 1,753 largest participating U.S. brokerages (ranked by transaction sides). ©2021 RE/MAX, LLC. Each Office Independently Owned and Operated.
30 | THE COMPLETE GUIDE TO SELLING YOUR HOME
RE/MAX VS. THE INDUSTRY Among the country’s largest real estate brokerages, RE/MAX agents average more home sales than agents at any other national real estate brand.1
18.0
TRANSACTION SIDES PER AGENT1
16.0
15.7 14.0 12.0 10.0 8.0
8.6
8.1
7.8
7.6
6.0
7.5
7.2
7.2
7.1
7.1
6.9
6.1
5.8
4.0
3.7 2.0 0.0
RE/MAX
ERA
Realty Executives
Coldwell Banker
Redfin
Compass
U.S. TRANSACTION SIDES2
BRAND AWARENESS (UNAIDED)3
979,522
3 7. 3 %
Sotheby's
Keller Williams
Century 21
COUNTRIES & TERRITORIES
110+
Berkshire Better Homes Hathaway & Gardens HomeServices
eXp Realty
Realty One Group
HomeSmart
OFFICES WORLDWIDE
AGENTS WORLDWIDE
8,664
1 3 7, 7 9 2
©2021 RE/MAX, LLC. Each Office Independently Owned and Operated. Data is full-year or as of year-end 2020, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2020; data for all other competitors is from company websites and industry reports. 1U.S. transaction sides per agent are from the T3 Sixty Real Estate Almanac Enterprises report, citing 2020 transaction sides and agent counts, some of which are estimated by T3 Sixty. 2RE/MAX, Keller Williams, Berkshire Hathaway HomeServices, Compass, Better Homes and Gardens, Century 21, Coldwell Banker, ERA and Sotheby’s transaction totals include commercial transactions while totals for all other brands are residential only. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?
THE COMPLETE GUIDE TO SELLING YOUR HOME | 31
RE/MAX OUTSELLS THE COMPETITION
*Transaction sides per agent calculated by RE/MAX based on 2021 REAL Trends 500 data, citing 2020 transaction sides for the 1,753 largest participating U.S. brokerages. RE/MAX average: 16.0. Competitors: 7.3. ©2021 RE/MAX, LLC. Each Office Independently Owned and Operated.
32 | THE COMPLETE GUIDE TO SELLING YOUR HOME
NOBODY IN THE WORLD SELLS MORE REAL ESTATE THAN RE/MAX.
110+ countries and territories
©2021 RE/MAX, LLC. Each Office Independently Owned and Operated.
THE COMPLETE GUIDE TO SELLING YOUR HOME | 33
34 | THE COMPLETE GUIDE TO SELLING YOUR HOME
THANK YOU On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.
Sharon
THE COMPLETE GUIDE TO SELLING YOUR HOME | 35
954.650.2676 | SHARON@SHARONFLOOD.COM
Each office is independently owned and operated. Copyright© 2021