Ryan Schwartz Listing Book

WHO YOU HIRE MATTERS

RYA N S C H WA R T Z

ABOUT RYAN SCHWARTZ Ryan has been a top producing Naples real estate agent consistently for more than six years. In that time, he has sold over $200 million in real estate, representing both buyers and sellers.

Buyers experience first hand, Ryan’s skill and tenacity in negotiating the best deal on their ideal property. He is there to consult his client in every aspect of the purchase process, from contract negotiations all the way to the closing table. Many of Ryan’s clients are satisfied, return customers.

Sellers will appreciate Ryan’s keen eye on the market and his ability to competitively price and successfully market their property. Ryan offers his clients a combination of multi-media online and traditional marketing campaigns, in addition to being featured on his highly visited website, www.NaplesHomes.com.

As the owner and managing broker of Florida Realty & Co., a boutique real estate brokerage in Naples, Ryan offers his clients concierge, white-glove service. With a dedicated staff and team of agents, Ryan’s clients enjoy being walked through every aspect of their selling or purchasing experience.

Ryan not only works for his clients but also educates them in various aspects of their transaction. Having the knowledge and experience of over 100 real estate transactions, Ryan has compiled a large network of financial services, construction, repair, and legal resources that are available to his clients.

Working with Ryan and his team make selling or buying your home or condo a pleasant experience from start to finish!

2

RYAN SCHWARTZ REALTOR® | BROKER-OWNER Top 1% of Agents in Naples

239.500.8000 ryan@napleshomes.com www.NaplesHomes.com Follow me on Instagram:

@FloridaRealty

3

FULL-SERVICE LUXURY REAL ESTATE When you hire Ryan and his team, they will become your home’s: MARKETING MANAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in-line with market forces • Communicating regularly so you stay informed LIAISON MANAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback NEGOTIATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority

4

CLOSING MANAGER • Providing information to the buyer in a timely manner • Liaising with your lawyer • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, architects, landscapers, interior designers, painters, handymen, home inspectors, and moving services

DEDICATION & COMMITMENT

“

Seamless would best describe our experience with Ryan Schwartz. From the first contact forward, we knew we were in capable hands. His dedication to gathering facts and figures, coupled with his vast knowledge of waterfront properties in the Vanderbilt/Connors area of Naples, made selecting him as our agent an easy decision.

As an aside, he lives in this area, which equates to him having both your and his best interest in mind. He is attentive, returning texts and calls expediently. To be more specific, Ryan was able to quickly determine the value of our property and within days brought a pre-qualified buyer to the table. With him in our corner, we were able to close quickly on the property and move forward. Ryan is enthusiastic, bright, and dedicated to doing an excellent job for his clients.

- Sold with Ryan Ryan is very well versed in the local market. He is energetic, enthusiastic, and very responsive. I enjoyed the experience of working with Ryan so much, I had him list and sell my home, and he was successful in selling my home for an above market price.

- Bought & Sold with Ryan My wife and I live in the northeast, and we were looking to buy a vacation home in Naples. We reached out and interviewed a number of Realtors in the Naples area before retaining Ryan. He was by far the most responsive Realtor we talked to and, more importantly, appeared to have the most knowledgeable about the Naples market.

He listened to our needs and found us exactly what we were looking for. Thanks to Ryan, we will be closing on our new home in a few months. He is a true professional!

- Bought with Ryan Ryan is the hardest working Realtor we’ve ever worked with in Naples, and we would highly recommend him.

His knowledge in the real estate business is very impressive, and that is what helped us find our dream home.

- Bought with Ryan



5

THE OBJECTIVE Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE | IN THE SHORTEST AMOUNT OF TIME | WITH THE MOST FAVORABLE TERMS Prior to implementing any marketing strategies, it is critical to go through a process of discovery - determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers are keys to maximizing the true value of your home.

6

7

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a Realtor, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

TOGETHER WE WILL: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Prepare your home so that it is always ready to be shown to potential buyers • Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home

8

THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market.

In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

(Amount of Interest)

ACTIVITY

MAKING THE MOST OF INITIAL INTEREST

1

2

3

4

5

6

7

8

TIME ON MARKET

9

10

11

12

13

(Weeks)

- Graphic for Illustrative Purposes Only -

9

10

MARKETING YOUR LOCATION According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

11

PREPARE TO PRESENT YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or wellmaintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROFESSIONAL PHOTOGRAPHY

Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive.

Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.

A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean and tidy with clear sight lines, and shot in its best light will speak volumes to the viewer before and after the home is visited.

12

13

PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and Realtors listing service. It needs to be a carefully prepared, strategically implemented plan.

Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers.

YARD SIGNS & DIRECTIONALS The trusted yard sign is the #1 way to show your home is for sale.

It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PUBLIC & PRIVATE SHOWINGS Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

LUXURY ADVERTISING For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. I will showcase your home to these affluent buyers through publications such as Resident Magazine and Fine Magazine.

14

NETWORKING & REFERRALS Real estate agents have a large database at their disposal, particularly their networks with other agents.

Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.

NOTIFY TOP LOCAL AGENTS Contacting and connecting with top local agents in the area is more than just a professional courtesy, more often than not it is all you need to do. Realtors are in constant communication with their clients; they will know if there is a buyer or a listing available for purchase.

WEB EXPOSURE 95% of buyers look at homes online as their first step in the home buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.

VIRTUAL TOURS / ONLINE VIDEO MARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century. I will showcase your property utilizing video tours.

15

PROFESSIONAL PRINTING AND DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within a close proximity of their present home.

151 Bayview Avenue Naples, FL 34108 Each office is independently owned and operated

VANDERBILT BEACH

-OWNER

000

mes.com mes.com

agram:

alty

Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.952.4280 | ©2019

URED NAPLES LISTINGS RYAN SCHWARTZ | CALL FOR A PRIVATE TOUR!

RYAN SCHWARTZ REALTOR® | BROKER-OWNER

Top 1% of Agents in Naples based on Sales Volume

239.500.8000 J U L Y 2 0 1 9 | R E A L E S TAT E M A R K E T R E P O R T

ryan@napleshomes.com www.Conners.Homes

CONNERS

390 SEABEE AVENUE NAPLES, FLORIDA 34108

Follow me on Instagram:

@FloridaRealty

Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.952.4280 | ©2019

3 9 0 S E A B E E AV E N U E

J U S T S O L D I N T H E CO N N E R S

NAPLES, FL 34108

MOTIVATED SELLER! BRING US AN OFFER! 5+Den Beds

4.5 Baths

NAPLES, FLORIDA 34108

FEATURED LISTING

Each office is independently owned and operated

d on Sales Volume

390 SEABEE AVENUE

NAPLES

151 Bayview Avenue Naples, FL 34108

WARTZ

S E P T E M B E R 2 0 1 9 | R E A L E S TAT E M A R K E T R E P O R T

BY RYAN SCHWARTZ

6,970 Sq. Ft.

OFFERED FOR $2,499,000

V I E W AV E N U E ES, FL 34108

HOME OFF GULFSHORE WALK TO BEACH!

2.0 Baths

PREPARED ESPECIALLY FOR

2,178 Sq. Ft.

P RO P E RTY Previous OW NE RS Reatlor had listing for over a year and couldn’t sell it!

BEFORE LISTING WITH RYAN

FOR $2,750,000

D E A R P R O P E R T Y OW N E R S , schedule a viewing to see if one of these magnificent homes is your future home? Call today at 239.500.8000.

390 SEABEE AVENUE | NAPLES, FL 34108

P RE S E NT E D AFTER LISTING WITH RYAN...

B Y RYAN S C H WART Z Your Vanderbilt Beach Real Estate Specialist

S O L D I N L E S S T H A N 9 0 DAY S !

390 Seabee Avenue | Sold for $2,185,000

PREPARED ESPECIALLY FOR

HOMEOWNERS

REALTOR® | BROKER-OWNER

Top 1% of Agents in Naples based on Sales Volume

239.500.8000

5 Bed+Den | 4.5 Baths | 4,565 Estimated Square Feet

D E A R H O M E OW N E R S , Let me achieve the same exceptional results for you as I did for these clients.

Call 239.500.8000 for a complimentary report.

RYAN SCHWARTZ

P R E SE N TE D BY RYAN SC HWAR TZ Your Conners Neighbor and Real Estate Specialist Most Homes Sold and Highest Sales Volume in The Conners in 2019 YTD!

ryan@napleshomes.com www.NaplesHomes.com Follow me on Instagram:

@FloridaRealty

Spectacular Waterfront Home with 80 Feet of Water Frontage & Only 15 Minutes to the Gulf of Mexico!

JUST LISTED

PRESENTED BY RYAN SCHWARTZ Y O U R N A P L E S R E A L E S TAT E S P E C I A L I S T

BY RYAN SCHWARTZ 239.500.800

PRESENTED BY RYAN SCHWARTZ Y O U R N A P LRYAN E S NEGOTIATED R E A L E S TAT E S P E C I A L I S T THE SALE OF THIS HOME FOR 100% OF CLIENT ASKING PRICE IN 2 WEEKS! Prepared Especially for Jonathan and Angela-Marie Williams

FIND YOUR DREAM HOME IN NAPLES

16

A PLATFORM FOR 24/7 WEB EXPOSURE With 95% of home buyers beginning their search on the internet, we will want to ensure that your home will receive maximum online exposure.

As part of my marketing plan, your home will receive unparalleled exposure to consumers and Realtors, across the globe, through my extensive online partnerships.

17

18

SHOWING THE HOME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home.

However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule.

We will try and vet buyers prior to showings. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

19

FEEDBACK We use ShowingTime, a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.

20

21

EVEN FURTHER...

“

Ryan made my long distance home purchase more stress-free than I ever could have imagined. He kept in constant communication with me, as well as anticipated, answered, and handled any questions and concerns I had. Unlike many Realtors I’d dealt with in the past, Ryan respected my time by only showing me properties that met my specifications. More importantly, Ryan excels at the art of negotiation. Happy to say working with Ryan was a pleasure!

- Bought with Ryan I have worked with Ryan on several transactions over the past year. As a Realtor myself, it is quite evident Ryan possesses both a great deal of market knowledge and remarkable negotiation skills. In addition, he is very responsive and direct. It has truly been a pleasure working with him.

- Recommended by other Realtors I purchased a condo sight unseen with the help of Ryan. He went out of his way to film the unit as well as the development where it was located. He kept in constant communication with me throughout the purchasing process. It was a pleasure working with Ryan.

- Bought with Ryan Ryan was great to work with, responsive, and helped us find our Florida condo. I wouldn’t hesitate to recommend Ryan or use him again if the occasion arose to buy or sell in Florida. He also had a great closing attorney recommendation.

- Bought with Ryan

22



DEDICATION & COMMITMENT

“

Ryan is a very personable individual and knowledgeable real estate agent. He was available day and night and bent over backward to accommodate all our real estate needs. We were extremely impressed with his ability to network and absolutely love his website, which you will find to be extremely user-friendly. We would highly recommend using Ryan for all your real estate purchases.

- Bought and sold with Ryan Ryan was outstanding! He and his team went the extra mile in every aspect of our search and process! I would highly recommend using Ryan to buy or sell a home in Naples, Florida! I have referred him to several friends and family members based on his brand of service and top notch communication!

- Bought and sold with Ryan Ryan surprised us with his process and quick understanding of what we were looking for. He did a great job of working us through a complex process in a short period of time and made some great recommendations for us to look at. He was very candid with us during the process of answering questions and commenting on various neighborhoods. He provided great information about the benefits and costs of living in each of them. We found him to be well informed about many of the behind the scenes costs.

- Bought with Ryan Ryan knows the Naples marketplace and the higher end, to be more specific, and has worked hard to create a differentiated customer experience. He has blended technology with a personalized experience to take some of the pain out of the process. He is a hard worker and works for the benefit of his customers.

- Bought with Ryan

 23

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property.

I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Call me before you make any important real estate decisions; you’ll be glad you did.

RYAN SCHWART Z | 2 39.500.8000 | RYAN@NAPLESHOMES .COM