Roger Taylor - Listing Presentation Book by REAL Marketing

DISCOVER A NEW LEVEL OF MARKETING

EXCELLENCE PRESENTED BY

R O G E R T AY L O R

A PREVIEW OF

The Roger Taylor Group

R O GE R TAY L OR REALTOR ® CLHMS, ALC

2 0 2 . 679.175 0 roger@rogertaylorsells.com /RogerTaylorSells 1918 18th Street NW Washing ton, DC 20 0 09

Meet Roger Taylor Aa a passionate people person, avid world traveler, full-time Real Estate Advisor, Certified Luxury Home Marketing Specialist (CLHMS), and member of the Agent Leadership Council (ALC) with Keller Williams Capital Properties, Roger assists clients with buying, selling, and investing in real estate in the Washington, D.C. area, across the USA, and internationally. Fueled by drive and unmatched focus, Roger’s passion is to work hard and diligently help his clients achieve their real estate goals. While Roger is adept at working with national and international clients with high expectations, demanding careers, and/or challenging travel schedules, the key to his success is focusing on each client’s specific needs and aesthetic choices and methodically searching for the best fit. Having traveled to more than 90 countries for pleasure and/or business on Africa, Antarctica, Asia, Australia, Europe, North America, and South America, Roger leverages his extensive travel, consulting, entrepreneurial, and technology background to successfully manage transactions for his clients. Contact him today. Roger looks forward to the opportunity to serve you and anyone you know with their real estate needs!

Full-Service Luxury Real Estate When you hire The Roger Taylor Group, we will become your home’s: M A R K E TI N G M A N AG ER

CLOS I N G M A N AG ER

• Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly, so you stay informed

• Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering the necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly

LI A I S O N M A N AG ER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time wasters • Providing you with timely updates on viewings and feedback

CO N CI ERG E • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

N EG OTI ATO R • Presenting and negotiating with potential buyers on your behalf • Advising you on the merits of each offer • Always keeping your best interests as first priority

Dedication And Commitment JUS T A SK OUR CLIENTS:

“When my husband and I were contemplating selling our home, my sister told us about her real estate agent, Roger Taylor. He’s professional, extremely thorough and quite knowledgeable about the area market trends and the process. When we were a little unsure that things would not go right, he reassured us that everything would work out. On one occasion, he even told us that it was not our job to worry; it was his. We would definitely recommend Roger to anyone that is in the market for purchasing a home.”

“As a first-time home buyer, I had a lot of questions and concerns. Roger was a great person to work with. He is a kind, professional, diligent and very informed real estate agent. I had a great home buying experience and would highly recommend him.” - Sandra Q | First Time Home Buyer

- Dwaine C & Robin C | Seller & Buyer “He was with me every step of the process. I felt like I was his only client; he took special care of me even after closing! Roger’s the best!”

“Roger was very patient, professional, an educator on the process and genuinely cared that we made the right decision on the property we bought.”

- Assunta W | First Time Home Buyer

- Siddhi P & Clare T | First Time Home Buyer

THE BR AND

Behind The Agent

About Keller Williams At the core of Keller Williams Realty is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TS that guides how we treat each other and how we do business.

Our Mission

To build careers worth having, businesses worth owning, and lives worth living.

Our Vision To be the real estate company of choice.

Our Values God, Family, then Business.

Our Perspective A training and consulting company that also provides the franchise systems, products, and services that lead to productivity and profitability. Keller Williams thinks like a top producer, acts like a trainer - consultant, and focuses all its activities on service, productivity, and profitability. WIN-WIN: OR NO DEAL INTEGRITY: DO THE RIGHT THING CUSTOMERS: ALWAYS COME FIRST COMMITMENT: IN ALL THINGS COMMUNICATION: SEEK FIRST TO UNDERSTAND CREATIVITY: IDEAS BEFORE RESULTS TEAMWORK: TOGETHER EVERYONE ACHIEVES MORE TRUST: STARTS WITH HONESTY SUCCESS: RESULTS THROUGH PEOPLE

Why A K eller Williams Agent? Technology

Knowledge

Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through the exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and is available on KW’s Web network of more than 76,000 sites.

Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industryleading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.

Reliability

Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly with those potential buyers.

Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.

Teamwork

Track Record

Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.

I’m proud to work for the world’s largest real estate franchise by agent count. It’s proof that when you offer a superior level of service, the word spreads fast.

Local Community Support Introduced in 2009, RED Day is Keller Williams’ annual day of service. As a way of honoring Mo Anderson, their beloved CEO and fearless leader’s birthday, associates spend the entire day away from their business and serve their community. Every year on the second Thursday of May, associates from around the globe put Mo’s value system into action and join with worthy organizations and charities in their community to give back. RED Day is just another example of Keller Williams’ commitment to each other and to the cities and towns where they live and work. Come out and join your local Keller Williams office on the next RED DAY!

Na tionwide Realty Keller Williams Realty is the

Largest Real Estate Company In The World

Keller Williams is not your traditional real estate company. That is why it is not surprising that it is the fastest growing real estate company in North America and is #1 globally. Our phenomenal growth is only part of the story: • Largest independent real estate franchise • A network of over 177,600 real estate consultants with a projected growth of 300,000 • 805+ offices in the US and Canada • Excellence in cutting-edge real estate training, real estate coaching, and real estate education • Most Innovative Real Estate Company – Inman News

Worldwide Realty ARGENTINA • BELIZE • BERMUDA • CANADA • COLUMBIA COSTA RICA • CYPRUS • CZECH REPUBLIC • DUBAI • FRANCE GREECE• INDONESIA • ISRAEL • JAMAICA • MEXICO • MONACO NICARAGUA • PANAMA • PHILIPPINES • POLAND • PORTUGAL PUERTO RICO • ROMANIA • SHANGHAI • SOUTH AFRICA • SPAIN TURKEY • UNITED KINGDOM • UNITED STATES • VIETNAM

Offering comprehensive services to investors, property owners, tenants, and developers around the world, Keller Williams Realty has an established network and a proven model that sets a framework for profitability in many markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting into business with the very best people in the real estate industry globally. With more than 177,600 real estate agents worldwide, operating in more than 805 market centers, Keller Williams is currently the largest real estate franchise by agent count in the world!

Awards And Honors 1000

50 • Franchise Business Review • One of the Top 50 Franchises for Women

• REAL Trends/ Wall Street Journal “The Thousand” • Keller Williams has more agent teams ranked by closed transactions and sales volume than any other franchise • RIS Media Power Broker Report • Keller Williams ranked #1 Power Broker by brand home to 32% of top 1,000 brokerages

40 • Franchise Times • Only real estate company on “Fast & Serious” list of 40 smartest-growing brands

500

• REAL Trends 500 • Keller Williams has more offices (161) represented on top real estate brokerages list than any other franchise • Entrepreneur Magazine • Moved up 63 spots on Franchise 500 list of top franchises

• REALTOR Magazine • Home to industry-leading five 30 under 30 winners

7 • Inman Real Estate Influencers of 2017 • Seven representatives on list of industry influencers, including Chief Innovation Officer, Josh Team

250

• National Association of Hispanic Real Estate Professionals 250 • Keller Williams is home to 37 agents on NAHREP’s list of top-producing Latino agents, including 7 of the Top 10

• #1 Real Estate Franchise in the U.S. in agent count, closed units, and sales volume • Training Magazine • #1 Training organization across all industries worldwide • Career site, career bliss • #1 on list of Happiest Companies in America in 2018 (Forbes Magazine) • Entrepreneur Magazine Top Company Cultures • Franchise Business Review • Top-rated real estate franchise based on franchisee satisfaction

200 • Swanepoel Power 200 • Eight representatives on list of most powerful people in residential real estate, including Gary Keller, John Davis, and Mary Tennant

A Diverse Network We Specialize in Our Agents One size does not fit all. With exclusive training, marketing suites, productivity tools, and live events, Keller Williams empowers a diverse network of dedicated specialists in four very distinct and lucrative markets.

DETERMINING THE

Value Of Yo ur Home

The Objective Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers, which is the key to maximizing the true value of your home.

LUXURY MARKE TING

For Your Home

Marketing For Maximum Exposure Selling your home can be a very exciting experience, but it can also be an emotional one. As luxury real estate professionals, we have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive resources. Together we will: • Prepare for the “Window of Opportunity”

• Promote your home locally, nationally, and internationally

• Leverage the attributes of your location

• Maximize your home’s web exposure

• Prepare and present your home ready for sale

• Prepare your home so that it is always ready to be shown to potential buyers

• Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing

• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation

• Maximize the exposure of your home through our extensive network

• Finalize your sale • Find your next dream home

• Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value

The Window Of Opportunity The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.

ACTIVITY

(Amount of Interest)

MAK ING THE MOS T OF INITIAL INTERE S T

TIME ON MARKET

(Weeks)

- Graphic for Illustrative Purposes Only -

Marketing Your Location According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

Prepare To Present Your Home First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is, it’s important that you view it with critical objectivity. Whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PRO FE SS I O N A L PH OTO G R A PH Y Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

D I G ITA L TO O L S Using current technology helps showcase the true essence of your property and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the intended space and livability.

H O M E S TAG I N G According to The National Associate of REALTORS®, 83% of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home, and 44% say it increases the dollar value offered. Additionally, 53% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market.

Professional And Strategic Marketing Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.

YA R D S I G N S A N D D I R EC TI O N A L S I G N AG E The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PU B LI C A N D PR I VATE S H OWI N G S Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

PR I NT A DV ERTI S I N G For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. Your home can be showcased to these affluent buyers through various national publications.

N E T WO R K I N G A N D R E FE R R A L S Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are particularly important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.

WE B E X P OS U R E 95% of buyers view homes online as their first step in the home buying process. Posting your home on the web increases its exposure, allowing it to easily be seen locally, nationally, and globally via computer, tablet, or phone.

Professional Printing And Direct M ail The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors is one of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community, so they are your biggest advocates. Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home.

33 P RE S E N T E D BY L I S A GROT H

Sold for

100% OF ASKING PRICE IN 2 WEEKS!

Homeowner Name Here Prepared Especially for

BY LI S A GROT H

Just Sold SPRING STREET

211

SPRING STREET

211

623.29 3 . 0 1 7 2

Lisa@RealEstateConcepts.com www.RealEstateConcepts.com

LISA GROTH

Agent & Neighbor | REALTOR®

For more information about this stunning home, call Lisa Groth today at 623.293.0172. REM-Sam_REC_4.125x5.5-PB_RevJAN21

A Platform F or 24/7 Web Exposure With nearly 95% of home buyers beginning their search on the Internet, you will want to ensure that your home will receive maximum online exposure. As part of the your marketing plan, your home will receive unparalleled exposure among consumers and real estate professionals across the globe through our extensive online partnership.

REAL ESTATE

Showing The Home Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home. Then the final prep and inviting touches are easy for us to add around your busy schedule. Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

Market Analysis When reviewing your home for sale, I will compile a market analysis that includes all Realtor and buyer feedback from your showings as well as my marketing program's effectiveness on your home. We will review these reports together and I will make recommendations on actions and objectives as we move forward.

Finalizing The Sale Many details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the process, and keep things on schedule.

THE SEARCH FOR

Your Next Dream Home

Locating The Right Property If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

E XCLU XCLUSIVE SIV E LUXU LU XU RY N ETWOR ETWORK KS

ST TR R AT E G IC ON LI L I N E S E AR C H T E C H NOL OG Y

I NSI N S I DE LO L O CAL KNOWL KNOW L E D GE & C ON ONN NE E C TION S

SU P ER IOR P R O SP ECTI NG CAPABI L I TI ES

Defining Your Goals And Options In the search for your perfect home, we must define your goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •

Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

My Commitment To You When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

Sold By Roger Taylor Group

1533 Upshur Street NW SOLD FOR $1,100,000

2608 22nd Street NE SOLD FOR $1,000,000

Sold By Roger Taylor Group

5315 8th Street NW SOLD FOR $800,000

641 Q Street NW SOLD FOR $1,200,000

Thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I would be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Roger Taylor

202.679.1750 | RogerTaylorSells.com