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RE/MAX METRO

PRESENTED BY

R O B BY T H U R S T O N YO UR S T. P E T E R S B U RG R E A L E S TAT E S P ECI A LIS T

Think green. Go paperless.

A PREVIEW OF ROBBY THURSTON 3

MEET ROBBY THURSTON As a Florida licensed real estate professional, my expertise lies in the high volume real estate process in Clearwater, St. Petersburg, Sarasota, and the Tampa Bay areas. Since becoming an agent, I have earned the Graduate REALTOR ® Institute (GRI) designation, recognized nationwide as the gold standard for real estate educational achievement. I know that buying a home should be one of the best and most exciting moments of your life. However, for most people, it's not. It is often incredibly stressful searching for the perfect home, navigating financing, and praying that your offer isn't outbid. When selling your home, it is important to work with an agent you trust, who knows how to negotiate and who will assist you through the entire process. It is for these reasons why I became a real estate agent — to take the stress off of my clients so that buying or selling your most prized asset is as smooth and relaxing as possible. It is my job to remove any frustration or uncertainty you may have when listing or buying your home. I take pride in ensuring each one of my clients feels as stress-free as possible. I created a team in order to be available 24/7 and to provide the best level of service and support throughout the buying or listing process. Prior to becoming a Realtor, I gained 18 years of experience as an Executive in business and marketing, which has helped me tremendously in drawing in more buyers to listings and bringing in competing, often over-asking price offers for my clients.

727.310.0409 info@robbythurston.com www.robbythurston.com RE/MAX Metro 150 2 Avenue N, Suite 100 | St. Petersburg, FL 33701 nd

FULL-SERVICE REAL ESTATE When you hire Robby Thurston, he and his team will become your home’s:

MARKETING MANAGER • Showcase your property with the finest marketing • Develop and implement a customized marketing strategy • Determine the best price in line with market forces • Communicate regularly so you stay informed LIAISON MANAGER • Introduce new buyers to your property • Pre-qualify buyers to avoid time wasters • Provide you with timely updates on viewings and feedback NEGOTIATOR • Present and negotiate with potential buyers on your behalf • Advise you on the merits of each offer • Always keep your best interests as first priority

CLOSING MANAGER • Provide information to the buyer or seller in a timely manner • Only accept certified bank drafts • Liaise with your lawyer/notary and deliver necessary documentation • Facilitate answers and resolve any issues during the closing process and afterward to ensure the process is completed seamlessly CONCIERGE • Provide you with access to experts, including legal advisors, accountants, insurance experts, builders, landscapers, interior designers, rental experts, home staging, painters, handymen, home inspectors, and moving services

LUXURY SALES TAILORED CONCIERGE PR I C I N G Buyer Residential w/ EBBA:

3% + $595 ($201,000 and up)

Buyer Residential w/ EBBA:

4% + $595 ($200,000 or less)

Seller Listing:

6% + $595 ($201,000 and up)

Seller Listing:

8% + $595 ($200,000 or less)

Rental Search w/ EBBA:

$995

Seller/Buyer Raw Land:

10% +595 ($201,000 and up)

Seller/Buyer Raw Land:

15% +595 ($200,000 or less)

Business:

Call for pricing

Commercial:

Call for pricing

Military/Serviceman Discount:

Call for info

Discover more at RobbyThurston.com 7

“The best of the best! Robby makes things too easy! Not only is he a rockstar in the real estate game, he’s a fantastic person to work with. I am coming from out of state and doing everything virtually, so it is intimidating, to say the least. To top that, I have never visited the St. Pete area. From our very first conversation, Robbie took the time to help me make smart decisions for what will fit my needs best and quickly earned my trust! Even with the crazy market, Robby was able to find a piece of paradise and help me get the contract without breaking my bank. All of this within a few short weeks! You will feel his commitment to you immediately, and he will put in the time to get exactly what you need! Robby is trustworthy, professional, empathetic, smart as a whip, encouraging, and a lot of fun to work with! There is only one downside to working with Robby. You’ll be so pleased with his results, it will be so disappointing to know that you will no longer be working with him. Thinking about becoming a professional home buyer/seller just so I can work with him again!” - MORGAN L.

DEDICATION

COMMITMENT

W H AT M Y C LI E NTS A R E SAY I N G

“I would highly recommend Robby Thurston. After trying to sell by owner for 40 days, he got an offer on my house in 48 hours for full price — a potentially record breaking price for this zip code and surrounding zip codes! He also helped me move my cast iron bathtub out of my garage, which was very heavy, and helped me move to my new home on the other side of town! Great service!” - MICHAEL S.

“Robby is personable, accommodating, and full of enthusiasm. He is innovative and goes the extra mile to make sure he and his team provide a smooth, stress-free transaction for his clients. Whether buying or selling, you owe it to yourself to give Robby Thurston a call.”

“Robby is an amazing agent. I am excited to work with him; his hustle is unmatched, and he has surrounded himself with the best in the business. If you need a knowledgeable, hungry, and energetic Realtor to list you property, Robby Thurston of the Thurston Group is the man for the job.” - RYAN O.

“Although I am very experienced in real estate, I was wowed with Robby’s service. From first point of contact meeting him at an open house, his research, follow up, and support were super. Don’t hesitate to use Robby! He has a great balance of friendliness and professionalism and makes the house hunting and process enjoyable.” - KEN F.

- LISA S.

“Robby went the extra mile to sell our home. He is professional, honest, and extremely knowledgeable in the real estate field. I am convinced his enthusiasm and expertise are what sold our home quickly. I am listing with him again now.” - DONNA T.

“Robby went above and beyond to get us into our dream house. I would have to say no one could have done better. He comes armed with an excellent network of get-it-done-the-best-way kind of people. His toolbox is stocked with modern processes like digital signing portals. We closed on our house with zero surprises. Robby sets the bar for the home buying experience.” - RYAN K.

THE POWER OF RE/MAX 11

THE RE/MAX COLLECTION Sophistication. Elegance. Class. Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results. The RE/MAX luxury home marketing program provides exclusive advertising incentives, specialized training, and distinctive marketing tools to RE/MAX agents so they can better serve discerning clients like you. When you work with a RE/MAX agent who specializes in The RE/MAX Collection, you’ll receive unparalleled service and an unforgettable experience.

RE/MAX BY THE NUMBERS 15.7

TR ANSACTION SIDES PER U.S. AGENT¹

979,522

U.S. RESIDENTIAL TR ANSACTION SIDES²

110+

COUNTRIES AND TERRITORIES

137,792

AGENTS WORLDWIDE

8,664

OFFICES WORLDWIDE ©2021 RE/MAX, LLC. Each Office Independently Owned and Operated. Data is full-year or as of year-end 2020, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2020; data for all other competitors is from company websites and industry reports. 1U.S. transaction sides per agent are from the T3 Sixty Real Estate Almanac Enterprises report, citing 2020 transaction sides and agent counts, some of which are estimated by T3 Sixty. 2RE/MAX, Keller Williams, Berkshire Hathaway HomeServices, Compass, Better Homes and Gardens, Century 21, Coldwell Banker, ERA and Sotheby’s transaction totals include commercial transactions while totals for all other brands are residential only. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?

LOCAL EXPERTS, GLOBAL REACH Tapping the global scope and phenomenal presence of the RE/MAX international network gives Robby Thurston and RE/MAX Metro a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 137,000 associates in over 110 countries, Robby has the inside track on buyers and sellers around the globe.

TH E WO R LDW I D E R E / M A X N E T WO R K AMERICAS • Argentina • Belize • Bolivia • Brazil • Canada • Chile • Colombia • Costa Rica • Ecuador • El Salvador • Guatemala • Honduras • Mexico • Nicaragua • Panama • Paraguay • Peru • Suriname • United States • Uruguay • Venezuela CARIBBEAN • Antigua & Barbuda • Aruba* • Bahamas

*Denoted territory

• Bonaire* • British Virgin Islands* • Cayman Islands* • Curacao* • Dominican Republic • Grenada • Haiti • Jamaica • Puerto Rico* • St. Bartheleny* • St. Kitts & Nevis • St. Lucia • St. Maarten/St. Martin* • St. Vincent/Grenadines • Trinidad & Tobago • Turks & Caicos* • U.S. Virgin Islands* EUROPE • Albania • Austria • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Cyprus • Czech Republic

• England* • Estonia • Finland • France • Germany • Greece • Georgia • Hungary • Iceland • Israel • Italy • Kosovo • Latvia • Lithuania • Luxembourg • Malta • Moldova • Montenegro • Netherlands • North Macedonia • Norway • Poland • Portugal • Romania • Republic of Ireland • Scotland* • Serbia

• Slovakia • Slovenia • Spain • Sweden • Switzerland • Turkey • Ukraine • United Kingdom MIDDLE EAST • Egypt • Jordan • Lebanon • Oman • Saudi Arabia • United Arab Emirates • West Bank/Palestine AFRICA • Angola • Botswana • Ethiopia • Ghana • Kenya • Mauritius • Morocco • Namibia

• Nigeria • South Africa • Swaziland • Tanzania • Tunisia • Uganda • Zambia ASIA/PACIFIC • Australia • China • Guam • India • Indonesia • Japan • Macau • Malaysia • Mongolia • Myanmar • New Zealand • Palau • Philippines • Singapore • South Korea • Sri Lanka • Taiwan • Thailand

576 0 C H R I S TI A N VA LLE Y ROA D | Lis te d at $1 5 M illion (US) 15

RE/MAX: A LEADER IN THE INDUSTRY MARKET SHARE AND AGENT PRODUCTIVITY RE/MAX associates average more sales than any other real estate agents in the world. BRAND NAME AWARENESS RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home. ADVERTISING In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.

WEBSITE TRAFFIC AND ONLINE SEARCHES Remax.com is the most highly visited real estate franchise website in the world, attracting over 77 million visitors annually who can view your home in over 43 languages. PROFESSIONAL EDUCATION RE/MAX associates lead the industry in professional designations, awards, and recognition. NUMBER OF COUNTRIES SERVED RE/MAX is present in over 110 countries and territories, boasting over 137,000 agents and numerous partner organizations around the world.

RE/MAX OUTSELLS THE COMPETITION Among the country’s largest real estate brokerages, RE/MAX agents continue to outperform the competition in both transaction sides and sales volume.*

DOUBLE THE OTHERS

HIGHER VOLUME BY FAR

RE/MA X agents averaged more than twice as many transaction sides as competitors.

RE/MA X agents averaged 67% more sales volume than the average for competitors.

*Based on 2021 REAL Trends 500 data, citing 2020 transaction sides for the 1,753 largest participating U.S. brokerages (ranked by transaction sides). ©2021 RE/MAX, LLC. Each Office Independently Owned and Operated.

S T R AT E G IC M AR K E T I NG OF YOUR HOME 19

DETERMINING YOUR HOM E' S VAL U E Our mutual objective is to sell your home: › FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers, which is the key to maximizing the true value of your home.

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a luxury real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources. Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location

• Promote your home locally, nationally, and internationally

• Prepare and present your home ready for sale

• Maximize your home’s web exposure

• Highlight your home’s features through professional photography

• Prepare your home so that it is always ready to be shown to potential buyers

• Showcase your home to the market through professional and strategic marketing

• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation

• Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value

• Finalize your sale • Find your next dream home

THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.

ACTIVITY

(Amount of Interest)

MAKING THE MOST OF INITIAL INTEREST

TIME ON MARKET

(Weeks)

- Graphic for Illustrative Purposes Only -

ACCO R D I N G TO R E A L E S TATE CO N V E NTI O N , TH E TH R E E M OS T I M P O RTA NT C R ITE R I A TO CO N S I DE R W H E N BU Y I N G A PRO PE RT Y A R E LOC ATI O N , LOC ATI O N , LOC ATI O N .

MARKETING YOUR LOCATION In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a difference in how the home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!

PREPARING YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an appropriate environment for the type of buyer looking to purchase your home. No matter how stunning, loved, or wellmaintained your home, it is important that you view it with critical objectivity. Whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROFESSIONAL MARKETING TOOLS & RESOURCES PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited. STAGING According to The National Associate of REALTORS ®, 83% of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home, and 44% say it increases the dollar value offered. Additionally, 53% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market. PRINTED MATERIALS As an essential marketing tool, I will create luxury print pieces that feature your beautifully photographed home combined with key features and selling points. These are effective, tangible takeaways for qualified buyers.

WEB EXPOSURE 95% of buyers search for homes online as their first step in the home buying process. Placing your home online allows it to be seen locally, nationally, and internationally whether it is on a computer, tablet, or cell phone.

150 2nd Ave N Suite 100 | St. Petersburg, FL 33701

RE/MAX METRO

CONDOS OF ST. PETERSBURG EARLY SUMMER 2021 | REAL ESTATE MARKET REPORT

Each Office Independently Owned and Operated.

ROBBY THURSTON O

CONDOS OF ST. PETERSBURG YEAR TO DATE REAL ESTATE REVIEW

PREPARED FOR

LY B O

I am your St. Pete’s Luxury Condo Expert

FUTURE FRIENDS AND NEIGHBORS

info@robbythurston.com www.robbythurston.com

727.310.0409

CEO | REALTOR® | RESIDENT

PRIVATE SHOWINGS Broker tours and open houses are ways for other real estate agents to view and recommend your home to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than the buyer.

NETWORKING Working with a well-respected agent with an extensive network of contacts is key to getting your home sold. With a large database at my disposal, I can find buyers for your home.

DIGITAL TOOLS Using current technology helps showcase the true essence of the property and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the intended space and livability.

ISED

CONDOS FOR SALE

SOLD PRICE +35.6% from YTD 2020

DAYS ON MARKET +5 DAYS from YTD 2020

LOW

$410,000 $1,438,811

AVERAGE

$5,100,000

HIGH

LOW AVERAGE HIGH

0 59 492

97.3%

TOTAL CONDOS SOLD

AVERAGE SP/LP RATIO

PRESENTED BY

Dear Future Friends and Neighbors, These statistics represent the current market trends in your community. For an in-depth analysis on how these trends affect your condo’s value, call me today at 727.310.0409 for a free consultation. Data based on listings from MFRMLS from January 1st to June 7th, 2020 and 2021. Information deemed accurate but not guaranteed.

ROBBY THURSTON RE/MAX METRO

727.310.0409

SHOWING THE HOME Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home; then the final prep and inviting touches are easy for me to add around your busy schedule. Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

FINALIZING THE SALE My market analysis is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives. A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

SEARCHING FOR YOUR NEXT DREAM HOME 35

DEFINING YOUR GOALS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •

Where are you thinking of moving — locally or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is worth to you.

LOCATING THE RIGHT PROPERTY If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

E XC LUS I V E LUXU RY N E T WO R KS STR ATEG I C O N LI N E S E A RC H TEC H N O LOGY I N S I D E KN OW LE DG E A N D CO N N EC TI O N S SU PE R I O R PROS PEC TI N G C A PA B I LITI E S

MY COMMITMENT TO YOU When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

RE/MAX METRO

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property. I would be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions — you’ll be glad you did.