RE/MAX The Producers Marketing Book

the

DISCOVER A NEW LEVEL OF MARKETING EXCELLENCE Producers

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WHY RE/MAX? -3-

RE/MAX The success of RE/MAX has enabled RE/MAX The Producers to become a highly respected Omaha Brokerage. RE/MAX is dedicated to honoring its reputation, while investing in enhanced products and services that will better serve their clients.

RE/MAX is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions – they believe that whether you are buying or selling, the RE/MAX name and balloon should immediately signify that you are working with professionals who have integrity, ethics, and offer quality service.

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E V E RY 3 0 S E C O N D S , A R E / M A X A G E N T H E L P S S O M E O N E F I N D T H E I R P E R F E CT P L AC E US RESIDENTIAL TRANSACTION SIDES2

TRANSACTION SIDES PER AGENT 1

BRAND AWARENESS (UNAIDED)3

COUNTRIES4

OFFICES WORLDWIDE

AGENTS WORLDWIDE

1 Million+

17.3

27%

100+

7, 343

111,915

U.S. Residential Transaction Sides2

1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000

RE/MAX

Keller Williams

Coldwell Banker

Century 21

ERA Real Estate

Sotheby’s

Better Homes & Gardens

Not Provided

Not Provided

Berkshire Hathaway

Realty Executives

©2017 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2015, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2015; Keller Williams, Realty Executives and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1Transaction sides per agent calculated by RE/MAX based on 2016 REAL Trends 500 data, citing 2015 transaction sides for the 1,605 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. 2Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 4Based on lists of countries claimed at each franchisor’s website, excluding claimed locations that are not independent countries (i.e. territories, etc.).

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85

$4.2 Million

$3 Million Coldwell Banker - 3

of the top 100 brokerages

$2 Million

Century 21 - 6 ERA - 1 Non-Franchise - 5

$1 Million

18

RE/MAX AGENTS OUTSELL THE COMPETITION

RE/MAX

10

12

14

16

AVERAGE TRANSACTION SIDES PER AGENT:

Sotheby’s

Keller Williams

Better Homes & Gardens

Century 21

Coldwell BAnker

Berkshire HHS

ERA

Realty Executives

RE/MAX

2

4

6

8

RE/MAX agents averaged 17.3 transaction sides, compared to 8.2 sides for all competitors.

TOP 100 BROKERAGES:

SALES VOLUME: AVERAGE PER AGENT

RE/MAX holds 85 of the top 100 brokerages when ranked by most transaction sides per agent.

RE/MAX agents averaged 50% more than the average for all competitors.

RE/MAX

RE/MAX

85 85

Coldwell Banker - 3

of the top 100 brokerages

of the top 100 brokerages Century 21 - 6

ERA - 1 Non-Franchise - 5

$5 Million

$5 Million

$4 Million

$4 Million

$3 Million

$3 Million

Coldwell Banker - 3 Century 21 - 6 ERA - 1 Non-Franchise - 5

$2 Million $1 Million

$4.2 $4.2 Million Million

$2 Million $1 Million

RE/MAX

RE/MAX

$2.5 $2.5 Million Million Competitors

Competitors

16 14

16

18

18

Rankings calculated by RE/MAX based on 2016 REAL Trends 500 data, citing 2014 transaction sides and sales volume for the 1,460 largest participating U.S. brokerages (ranked by transaction sides). Prudential, Berkshire Hathaway HomeServices and Real Living do not include HomeServices of America. Š2015 RE/MAX, LLC. All rights reserved. Each RE/MAX office is independently owned and operated.

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$2.

Millio

Competi

LOCAL COMMUNITY SUPPORT/CHARITIES RE/MAX agents are well known locally, nationally, add internationally for their involvement in community programs and outreach. RE/MAX The Producers is dedicated to working in their community serving both their clients real estate needs as well as being a part of the daily lifestyle.

CHILDREN’S MIRACLE NETWORK Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospital in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods.

SUSAN G. KOMEN FOR THE CURE RE/MAX Affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, RE/MAX agents have contributed more than $7 million to the fight against breast cancer.

RE/MAX GREEN Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.

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Producers

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WHY RE/MAX THE PRODUCERS? -9-

RE/MAX THE PRODUCERS Over 40 Years Of Outstanding Agents & Outstanding Results!

From a single office that started in 1981 in Omaha, Nebraska, RE/MAX The Producers has grown into one of Omaha’s most respected real estate offices and network of agents.

Their agents constitute the most productive real estate force in the Omaha area.

RE/MAX The Producers is a privately held company, led by its founders Don and Valerie Keeton. Their office attracts productive agents and provides them with valuable support, real estate brand awareness, educational opportunities, and other competitive advantages.

Customer service, built on a foundation of experience and education, is the cornerstone of the RE/MAX success. It’s track record built over the past 40 years is proof that focusing on the customer’s needs, backed by the ability to deliver, remains as important as ever.

In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX The Producers.

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OUR PROMISE TO YOU We understand your needs because we are just like you. We know what is important to you because it is important to us. We love our community, we have raised our kids here, gotten to know our neighbors, and most importantly we know how important it is to have a place we can call home - and love it! All of these reasons and more is why we promise to:

• Promote your home to as many buyers as possible • Work hard to sell your home within your desired time frame • Price your home competitively, so that you sell for the best price • Find the most qualified buyers for your home • Recommend the best fix-up items that will generate the highest return • Use our superior negotiation skills, so that we’ll get the best terms for you • We will handle the paperwork, inspections, negotiate repair requirements, and prepare the final settlement documents

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DEDICATION & COMMITMENT Buying or selling a home is the largest transaction most of us will ever make in our personal lives and it can be a very complex, emotional, and time-consuming experience. RE/MAX The Producers is dedicated that YOU come away feeling completely satisfied.

“

JUST ASK THEIR CLIENTS: I would recommend RE/MAX The Producers to anyone. I didn't understand a lot during the process, having not been involved in many real estate sales or purchases. They took the time to explain what needed to be done every step of the way, and in terms I could understand. They were always available whenever I had a question and had many contacts to choose from whenever I needed someone. You'll be making a good decision to use them for your selling or purchasing needs. - Jeff

profession and the human race. The concern and care you took made us feel like family, not just a customer. We wish only the best for you.

Thank you again and may God bless you always.

- Earl & Cathy RE/MAX The Producers were professional and friendly. They sold our house in record time and helped us find a new home. They were patient with all of our questions and always had our best interests in mind. They offered helpful suggestions to make the sale of our home very effortless. I would highly recommend them to anyone who is looking to buy or sell a home. They were honest and always available to answer any question we had. They made us feel like we were their only customer. Their market analysis was honest and extremely helpful. I never hesitate to tell people what a great experience we had working with RE/MAX The Producers. - Pete & Julie

Thank you for all your hard work and effort that you put into our home sale. It was a very stressful event during the last three weeks or so as you well know, but we made it, and maybe someday we can have a good laugh (may you never have to go through this situation again). You were very professional and knowledgeable, and should be very proud of yourselves. It is a pleasure knowing such wonderful people. You do an honor to your

A L L YOU NEE D TO D O IS AS K A N D W E ’L L H ANDL E IT. - 12 -

”

WE ARE FULL-TIME PROFESSIONALS • Be sure the agent you hire is a full-time real estate professional.

• We are committed to being readily and easily available to you and the buyers interested in your house.

• Phone, text, email - 24/7 - We are here for you!

MANY PART TIME AGENTS HAVE A FULL-TIME JOB. After working for 8 hours, how excited would you be to show a house with a 1 in 10 chance of selling it?

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PREPARING YOUR HOME FOR THE MARKET - 15 -

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it will probably be an emotional one too. As your real estate professionals, we have found the best way to sell a home is through partnership and teamwork - combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present through staging and curb appeal • Suggest repairs that offer the greatest return • Highlight your home’s features through skilled photography • Maximize the exposure of your home through our extensive marketing and networking • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Offer the best home warranty protection for peace of mind

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THE WINDOW OF OPPORTUNITY The window of opportunity is the period in which your home will receive its maximum exposure – typically when your home is new on the market.

In order to capitalize on this window it is crucially important that your home is ready for sale, priced at the optimum “Fair Market Value”, prepared to showcase its features and attributes, and the marketing strategy is implemented to further increase its exposure.

TIME ON MARKET (Weeks)

ACTIVITY (Amount of Interest)

Graphic for Illustrative Purposes Only

1

2

3

4

5

6

7

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8

9

10

11

12

13

QUALITY ASSURANCE - Prevent Lawsuits & Failed Closings Many agents won’t measure your home and they fail to pay attention to the details; this can lead to lawsuits and failed closings. We will measure your home and secure the details!

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SELLING YOUR HOME IS YOUR JOB, TOO! • Have your home clean and ready to show • Try to de-personalize the home • Be flexible and allow showings • Make sure the home smells pleasant • Remove or make arrangements for pets during showings • Repairs completed • Garage organized • Closets organized and de-cluttered • Lawn maintained and snow removed • Paint and carpet cleaned • Woodwork polished • Windows cleaned • All light bulbs in working order

...THINK LIKE A BUYER!

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MARKETING YOUR HOME TO SELL FOR THE MOST MONEY - 21 -

UNDERSTANDING THE MIND OF A BUYER Where do buyers go to find their dream home?

Provided By The National Association of REALTORS

The “Sweet Spot” - where 93% of buyers find their home, and therefore our focus for marketing.



Internet

51%

Real Estate Agent

34%

Yard Sign/Open House Sign

8%

Friend, Relative, Neighbor

4%

Home Builder or Their Agent

2%

Directly From The Seller

1%

Print, Newspaper, Advertisement

1%

Home Book or Magazine

<1%

Sources buyers use in a home search.

Provided By The National Association of REALTORS Online Website

95%

Real Estate Agent

92%

Mobile or Tablet Search Device

72%

Open House

50%

Yard Sign

49%

Online Video Site

36%

Print Newspaper Advertisement

16%

Home Builder

14%

Home Book or Magazine

12%

Billboard

4%

Television

3%

Relocation Company

3% - 22 -

First steps in the home buying process.

Provided By National Association of REALTORS Looked Online For Properties For Sale

44%

Contacted a Real Estate Agent

17%

Looked Online For Information About The Home Buying Process

13%

Contacted a Bank or Mortgage Broker

7%

Drove By Homes and Neighborhoods

6%

Talked With a Friend or Family Member About Home Buying Process

6%

Visited Open Houses

3%

Looked Up Information About Neighborhood and Areas

1%

Contacted Builder or Visited Model Homes

1%

Attended a Home Buying Seminar

1%

Contacted The Home Seller Directly

1%

Looked in Newspapers, Magazines, or Home Buyers Guides

1%

Read Books or Guides About The Home Buying Process

*1%

What buyers value in a website.

Provided By The National Association of REALTORS Very Useful Photos

83%

Detailed Information About Properties For Sale

79%

Interactive Maps

41%

Virtual Tours

40%

Neighborhood Information

37%

Pending Sales/Contract Status

34%

Real Estate Agent Contact Information

33%

Detailed Information About Recently Sold Properties

33%

Information About Upcoming Open Houses

21%

Video

19%

Real Estate News or Articles

6%

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SKILLED PHOTOGRAPHY • Photography must reflect your property. Photos should be crisp, clear, properly lit, color corrected, and showcase the home in the best way possible.

• Whether print or web, these photos are often the first impression that a potential buyer will receive.

• A fully prepared home that is clean, tidy, with clear sight lines, and shot in its best light will speak volumes to the viewer before and after the home is visited.

• Lifestyle videos provide a true dimension of the internal space and livability.

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YOUR CUSTOMIZED MARKETING PLAN After deciding to list your home, your customized marketing plan begins quickly.

We will build:

• A MOBILE FRIENDLY AND PROPERTY SPECIFIC WEBSITE • YOU TUBE VIDEO TOUR • PROPERTY POSTCARD & BROCHURE • MOBILE FRIENDLY VIRTUAL TOUR • E-POSTCARD FOR E-MAIL DISTRIBUTION • DIRECT MAIL MARKETING • CRAIGSLIST AD

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PROFESSIONAL & STRATEGIC MARKETING Here are a few ways we can market your home and get it SOLD! Yard Signs and Directional Signage: The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directionals help guide people to the home.

Public and Private Showings: Yes, Open Houses still sell houses, but they should be properly promoted and never over done. Many agents will discount the value of Open Houses because they don’t want to do them.

We Have a Team of Agents That Love Open Houses Because They Work!

Professionally Printed Materials: Professional promotional materials that feature your home and mailed to your neighbors, potential buyers, and other REALTORS® is one of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home – they already love their community so they are your biggest advocates!

Networking and Referrals: RE/MAX has the largest referral and relocation program in the world. We receive leads from REMAX.com and we receive leads from other RE/MAX Agents across the country.

Email and Direct Mail Marketing: We will send an email to agents in our MLS who have actively sold or listed homes in your neighborhood and announce your home to the market. This generates more potential buyers for your home!

Virtual Tours through Online Video Marketing: Creating a digital experience and footprint is an integral part in advertising in the 21st century.

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MLS, REMAX.COM, & REALTOR.COM MLS • There are approximately 2,500 professional REALTORS® and 250 Broker offices who are members of the MLS and we will all work together to get your home sold within your time frame.

• IT’S THE LAW OF SUPPLY & DEMAND. MORE AGENTS = MORE BUYERS = MORE OFFERS = HIGHER SALES PRICE!

REMAX.COM & REALTOR.COM • We will promote your home to two of the most powerful names in online marketing, which means more potential buyers for your home. We’ll manage those leads using RE/MAX Lead Street.

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INTERNET MARKETING With nearly 94% of home buyers beginning their search on the Internet, we will:

• Build a website specifically for your home • Submit your home to every local real estate company website • Work with a national marketing firm that will promote your home to over 600 websites across the country

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CONNECTED TO SOCIAL MEDIA Today’s home buyers are connected to the Internet like never before, and so are we! After we build your home’s virtual tour and website we will implement our Social Media Program.

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MARKET ANALYSIS Our market analysis report is compiled from a system that tracks your showings, all REALTORSÂŽ and buyer feedback, as well as our marketing effectiveness. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

Selling your home is important to you and it is equally important to ensure the sale potential is maximized - whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.

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ESTABLISHING AN ACCURATE LISTING PRICE - 33 -

WHERE DOES VALUE COME FROM? AMENITIES

CONDITION

SQUARE FOOTAGE

LOCATION - 34 -

INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy it is important to research the market conditions that are currently influencing the marketplace and the value of its products.

“Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly “worth” - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it is known as “Fair Market Value,” as the buyer is influenced by the following criteria:

• Location of the property • Condition of the property • Buyer demand • Prices of similar properties on the market • Recent sales of competitive properties • Availability of financing

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MAXIMIZING FAIR MARKET VALUE The following key factors affect the sale of your home. As you will see some factors are in your control and some are not.

Typically, market conditions are not in your control but choosing an agent with extensive experience in the local market, a respected reputation, and one who can implement a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME. MARKET FACTORS: Price Terms Condition Marketing Programs Value

CONTROLLED BY: Seller Seller Seller REALTOR®/RE/MAX The Producers Buyer/Market Conditions

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The longer your home stays on the market the more likely it will sell below market value.

$$$$$

PRICE

PRICED TOO HIGH

MARKET VALUE

SOLD

TIME

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FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that your REALTORÂŽ is here to guide you through this final process - to keep in constant communication, track the proceedings, and to keep things on schedule.

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MARKETING FOR YOUR NEXT HOME If you are looking to buy another property then let our knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search - from determining the perfect location to finding your next dream home.

In the world of real estate, it takes more than just searching for a home on the Internet, so allow our innovative marketing strategies, extensive network of connections, and exceptional knowledge to open the right doors.

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the

Producers

We would like to thank you for giving us the opportunity to present this preview of the marketing services we can offer you and your property.

We would be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because we are not just providing a service, we are building a relationship. Please let us know when we can be of service.

Call us before you make any important real estate decisions, youâ&#x20AC;&#x2122;ll be glad you did.

Each office is independently owned and operated.