RE/MAX RWB Marketing Book - US

DISCOVER A NEW LEVEL OF MARKETING EXCELLENCE WITH JANE SMITH

R E / M A X R E A L E STAT E

A PREVIEW OF JANE SMITH AND RE/MAX REAL ESTATE

JANE SMITH Designations

555.123.4567 JaneSmith@remax.net www.JaneSmith.com RE/MAX Real Estate 123 Main Street San Diego, CA 92116 555.890.1234

AGENT BIO & ACCOMPLISHMENTS The most important decision you can make when buying or selling a home is finding the right REALTOR®. You need someone who is experienced and dedicated to looking out for YOUR best interests.

JANE’S ACCOMPLISHMENTS • 10 years of committed service in real estate • Lifelong resident of your community • Respected real estate agent within the community amongst homeowners and fellow REALTORS® • Over 75 closed transactions per year • Member of the Chamber of Commerce • Proud supporter of The Children’s Miracle Network

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DEDICATION & COMMITMENT Buying or selling a home is the largest transaction most of us will ever make and it can be a very complex, emotional, and timeconsuming experience. Jane is dedicated to making certain that YOU come away completely satisfied.

JUST ASK JANE’S CLIENTS: “Jane has represented us in numerous real estate

“Jane Smith is simply professional. Her hard work, patience,

transactions. She always listens very closely to our needs and

and knowledge are second to none. I felt that she truly cared

quickly understands what our priorities are. Jane has worked

about what best suited my needs rather than just making

extraordinarily hard in both purchasing and selling our homes.

a sale. She took the time to explain and educate me on

She never tires exploring new avenues. We love her clean,

things that I just would not have taken into consideration. I

down-to-earth business ethics and genuine willingness to

had a great experience dealing with her and I would highly

give her best at all times.”

recommend Jane to be your REALTOR® too.”

- Fanny and George

- Adam

CONVERSION OF LISTING TO SOLD RATIO 25

Jane Smith

Average Agent

-2-

50

75

100

FULL SERVICE REAL ESTATE When you hire Jane Smith, she will become your home’s: MARKETING MANAGER • Showcase your property with the finest marketing • Develop and implement a customized marketing strategy • Help determine the best price in-line with market forces • Communicate regularly so you are informed and knowledgeable LIAISON MANAGER • Introduce new buyers to your property • Pre-qualify the buyers to avoid time-wasters • Provide you with timely updates on viewings and feedback NEGOTIATOR • Present and negotiate on your behalf with potential buyers • Advise you on the merits of each offer • Always keep your best interests as her first priority CLOSING MANAGER • Provide information in a timely manner to the buyer • Only accept certified bank drafts • Liaison with your lawyer/notary and deliver necessary documentation • Facilitate answers and resolve any issues during the closing process, and afterward ensure it is completed seamlessly CONCIERGE • Provide you with access to experts including: legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services

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RE/MAX REAL ESTATE Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is also important. What a brokerage offers both the agent and their clients, in terms of service levels and products, is key to maximizing the success of selling or buying a home.

RE/MAX Real Estate is committed to supporting Jane Smith and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.

Originally founded in 1995, RE/MAX Real Estate is now the largest brokerage in this community and offers quality real estate services throughout its three offices and 200 agents.

#1 in (Your City)

#1 in Dollar Volume

#1 in Number of Agents

#1 in Home Sales

6

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RE/MAX REAL ESTATE PHILOSOPHY The success of the RE/MAX philosophy and its commitment to the community has enabled RE/MAX Real Estate to become the #1 Brokerage in their community. The owners are dedicated to honoring their reputation, while strategically investing in enhanced products and services that will better serve their clients.

RE/MAX Real Estate is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions – they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and offer quality service.

-5-

LOCAL COMMUNITY SUPPORT/CHARITIES RE/MAX agents are well known locally, nationally, and internationally for their involvement in many community programs. They are committed to working in their local community serving their clients’ needs as well as being a part of the daily lifestyle.

CHILDREN’S MIRACLE NETWORK Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospitals in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods.

SUSAN G. KOMEN® FOR THE CURE RE/MAX Affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, RE/MAX agents have contributed more than $7 million to the fight against breast cancer.

RE/MAX GREEN Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.

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THE POWER OF RE/MAX -7-

RE/MAX 40 Years of Outstanding Agents & Outstanding Results From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network of franchisee-owned and operated offices, with over 100,000 agents.

Those agents constitute the world’s most productive real estate sales force. Through their efforts, they’ve made it possible to say that nobody in the world sells more real estate than RE/MAX. RE/MAX, LLC is a privately held company still based in Denver and led by its founders, Dave and Gail Liniger. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities, and other competitive advantages.

Customer service—built on a foundation of drive, experience, and education—is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever.

In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX.

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RE/MAX LEADS THE INDUSTRY MARKET SHARE AND AGENT PRODUCTIVITY: RE/MAX agents average more sales than other real estate agents in the United States.

BRAND NAME AWARENESS: RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand in the forefront of their mind when it is time to buy or sell their home.

PROFESSIONAL EDUCATION: RE/MAX agents lead the industry in professional designations, awards, and recognition.

THE NUMBER OF COUNTRIES SERVED: RE/MAX is in over 100 countries, more than any of its competitors.

ADVERTISING:

RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to

make the RE/MAX hot air balloon one of the most recognizable business logos in the world.

WEBSITE TRAFFIC AND ONLINE SEARCHES: Remax.com is the most visited real estate franchise website in the world, attracting over 77 million unique visitors annually who can view your home in over 43 languages.

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EVERY 30 SECONDS A RE/MAX AGENT HELPS SOMEONE FIND THEIR PERFECT PLACE US RESIDENTIAL TRANSACTION SIDES2

TRANSACTION SIDES PER AGENT 1

BRAND AWARENESS (UNAIDED)3

COUNTRIES4

OFFICES WORLDWIDE

AGENTS WORLDWIDE

1 Million +

17.2

27.6%

100+

7,343

111,915

U.S. Residential Transaction Sides2

1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000

RE/MAX

Keller Williams

Coldwell Banker

Century 21

ERA Real Estate

Sotheby’s Better Homes & Gardens

Not Provided

Not Provided

Berkshire Hathaway

Realty Executives

©2017 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2016, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s, and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2016; Keller Williams, Realty Executives, and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1Transaction sides per agent calculated by RE/MAX based on 2016 REAL Trends 500 data, citing 2016 transaction sides for the 1,605 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. 2Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 4Based on lists of countries claimed at each franchiser’s website, excluding claimed locations that are not independent countries (i.e. territories, etc.).

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88

Coldwell Banker - 1 EXIT Realty - 1 ERA - 2 Century 21 - 3

of the top 100 brokerages

Million

$2 Million

RE/MAX

18

RE/MAX AGENTS OUTSELL THE COMPETITION

RE/MAX agents averaged 17.2

10

12

14

16

Average Transaction Sides Per Agent

Top 100 Brokerages:

Sales Volume: Average Per Agent

RE/MAX holds 88 of the top 100 brokerages

RE/MAX agents averaged 75% more

when ranked by most transaction sides per agent.

than the average for all competitors.

Sotheby’s

Keller Williams

Better Homes & Gardens

ERA

Century 21

Coldwell Banker

Berkshire HHS

RE/MAX

6 4 2

Realty Executives

8

transaction sides, compared to 7.8 sides for all competitors.

$5 Million$5 Million $4 Million$4 Million

RE/MAX

88 88 RE/MAX

of the top 100 brokerages

of the top 100 brokerages

$3 Million

Coldwell Banker - 1 EXIT Realty - 1 Coldwell Banker - 1 ERA - 2 EXIT Realty - 1 Century 21 - 3

ERA - 2 Century 21 - 3

Non-Franchise - 5

$3 Million

$2 Million

$2 Million $1 Million

Non-Franchise - 5

$4.4 $4.4 Million Million

$2.5

Million $2.5

Million

$1 Million RE/MAX

RE/MAX

Competitors

Competitors

10

16

12

18

14

16

18

Rankings calculated by RE/MAX based on 2017 REAL Trends 500 data, citing 2016 transaction sides and sales volume for the 1,460 largest participating U.S. brokerages (ranked by transaction sides). Prudential, Berkshire Hathaway HomeServices, and Real Living do not include HomeServices of America. Š2017 RE/MAX, LLC. All rights reserved. Each RE/MAX office is independently owned and operated.

r

s

8

14

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$2.5

Million

$1 Million

Non-Franchise - 5

Competito

LOCAL EXPERTS, GLOBALLY CONNECTED

NORTH AMERICA | United States of America | Canada | Mexico | CENTRAL AMERICA | Belize | Costa Rica | El Salvador | Guatemala | Honduras | Nicaragua | Panama | SOUTH AMERICA | Argentina | Bolivia | Brazil | Chile Colombia | Ecuador | Guyana | Peru | Suriname | Uruguay | Venezuela | CARIBBEAN | Antigua and Barbuda | Aruba | Bahamas | Barbados | Bonaire | Cayman Islands | Curacao | Dominica | Dominican Republic Grenada | Jamaica | Puerto Rico | St. Barthelemy | St. Kitts & Nevis | St. Lucia | St. Martin | Trinidad & Tobago | Turks & Caicos | US Virgin Islands | EUROPE | Albania | Austria | Belarus | Belgium | Bosnia & Herzegovina Bulgaria | Croatia | Czech Republic | Denmark | England | Estonia | Finland | France | Germany | Greece | Hungary | Iceland | Ireland | Italy | Latvia | Liechtenstein | Lithuania | Luxembourg | Malta | Montenegro Netherlands | Norway | Poland | Portugal | Romania | Scotland | Serbia | Slovakia | Slovenia | Spain | Sweden | Switzerland | Wales | MIDDLE EAST | Bahrain | Egypt | Israel | Kuwait | Lebanon | Oman | Qatar Saudi Arabia | Turkey | United Arab Emirates | AFRICA | Algeria | Botswana | Cape Verde | Mauritius | Morocco | Mozambique | Namibia | Seychelles | South Africa | Zambia | Zimbabwe | ASIA/PACIFIC | Australia Bhutan | China | Guam | India | Indonesia | Japan | Micronesia | Mongolia | Nepal | New Zealand | Northern Mariana Islands | Philippines | Republic of Palau | Singapore | South Korea | Sri Lanka | Thailand

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DETERMINING THE VALUE OF YOUR HOME - 13 -

THE OBJECTIVE Our mutual objective is to sell your home:

For the highest possible price

Âť

In the shortest amount of time

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With the most favorable terms

Prior to any marketing strategies being implemented, it is critical to go through a process of discovery, determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

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INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products.

“Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly worth - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the buyer is influenced by the following criteria: • Location of the property • Condition of the property • Buyer demand • Prices of similar properties on the market • Recent sales of competitive properties • Availability of financing

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MAXIMIZING FAIR MARKET VALUE The following key factors affect the sale of your home and are, for the most part, in your control.

Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.

MARKET FACTORS:

CONTROLLED BY:

Price

Seller

Terms

Seller

Condition

Seller

Marketing Programs

REALTOR /RE/MAX Real Estate

Value

Buyer/Market Conditions

®

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MARKETING YOUR HOME - 17 -

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it will also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork - combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Always prepare your home so that it is ready to be shown to potential buyers • Discuss and review the market’s analysis of your home - feedback is essential in knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home

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THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure – typically when your home is new on the market.

In order to capitalize on this window, it is crucially important that your home is ready for sale, priced at Fair Market Value,

ACTIVITY (Amount of Interest)

prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

1

2

3

4

5

6

7

8

9

TIME ON MARKET (Weeks) Graphic for Illustrative Purposes Only

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10

11

12

13

MARKETING YOUR LOCATION The three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how its positioned - one man’s displeasure can be another’s delight!

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PREPARE TO PRESENT YOUR HOME First impressions are lasting, therefore it is important that your home is presented to potential buyers so that it not only shows the home well, but entices potential buyers to start envisioning it as a place to call their own.

Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value - together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.

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PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Photos should be crisp, clear, properly lit, color corrected, and showcase the home in the best way possible. Professional photographers provide high-resolution photos that to be presented in a home’s marketing materials. Whether print or web, these photos are often the first impression that a potential buyer will receive.

A photo shoot is the time when a home must shine - both figuratively and literally. A fully prepared home - clean, tidy, with clear sight lines, and shot in natural light will speak volumes to the viewer before and after the home is visited.

Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer may be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.

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PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your homes exposure and requires more than just listing your home for sale on the Internet and local REALTORSÂŽ listing service; it needs to be a carefully prepared and strategically implemented plan.

Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.

YARD SIGNS AND DIRECTIONAL SIGNAGE: The trusted yard sign is the #1 way to show your home is for sale.

It is fast, effective, and easy to spot. Directionals help guide people to the home.

PUBLIC AND PRIVATE SHOWINGS: Broker Tours, Open Houses, and Caravans are great ways for other real estate agents to see your home and recommend it to their potential buyers. This is why preparing the home is so important sometimes real estate agents are more particular than buyers.

NETWORKING AND REFERRALS: Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy or sell.

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NOTIFY TOP LOCAL AGENTS:

VIRTUAL TOURS THROUGH ONLINE VIDEO MARKETING:

Contacting and connecting with top local agents in the

Creating a digital experience and footprint is an integral

area is more than just a professional courtesy, more

part in advertising in the 21st century.

often than not it is all you need to do. REALTORSÂŽ are in constant communication with their clients; they will know

WEB EXPOSURE:

if there is a buyer or a listing available for purchase.

94% of buyers look at homes online as their first step in the home-buying process. This trend will only increase

LOCAL ADVERTISEMENTS:

over time. Placing your home online allows the home’s

For some homes advertising locally can be the best way

exposure to be seen locally, nationally, and internationally,

to generate interest, especially when a home has features

whether it is on a computer, tablet, or cell phone.

that are particularly important to the local community.

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PROFESSIONAL PRINTED MATERIALS & DIRECT MAIL The power of showcasing your home and its unique features, through professional photography and sophisticated marketing materials, is crucial to setting your home apart from the competition.

Professional promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other REALTORS®, are some of most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home – they already love their community so are your biggest advocates!

Knowing where the potential buyers are locally is powerful – after all 78% of homeowners purchase within a 10 mile radius of their present home.

RE/MAX Real Estate 1234 Street Address San Diego, CA 92126 | 555.858.3300 Each Office Independently Owned and Operated.

Realtor®

canyon Ridge condos

LGroth@Remax.com www.CanyonRidgeCondoLiving.com

Each Office Independently Owned and Operated.

RE/MAX Real Estate 1234 Street Address San Diego, CA 92126 | 555.858.3300

canyon Ridge

Each Office Independently Owned and Operated.

Lisa Groth Realtor®

623.293.0172

Visit www.CanyonRidgeCondoLiving.com for current market activity, community information, and more.

LGroth@Remax.com www.MyCanyonRidge.com

Featured Listing

w.MyCanyonRidge.com for current market activity, community information, and more.

2571 Autumn Woods Road San Diego, CA 92126 3 Bedrooms / 2.5 Baths

My Clients Are Saying

sa Groth helped us negotiate through the multiple offer market, and we were able to find the

erfect home for our family in the price range we wanted. Lisa and her team worked with us

very step of the way. We even closed early! We have already referred her to friends and family

nd will continue to do so.” — Janice and Robert Smithson

Jonathan and Angela-Marie, If you would like to have your home professionally marketed, call Lisa Groth at 623.293.0172.

Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2017

2,516 Square Feet List Price: $475,000 Located on a quiet street, this home features 3 bedrooms, 2.5 baths, a formal living room, and a dining area that overlooks the updated kitchen. Second floor master suite with custom finishes. Outside, the large backyard with canyon views will fulfill all your requirements for outdoor entertaining.

LGroth@Remax.com www.MyCanyonRidge.com

1300 Oak Hill Avenue #704 2 Bedrooms / 2 Baths / 1,106 Square Feet / List Price: $575,000 This lovely unit offers 2 bedrooms, 2 full baths, an updated kitchen, and a living room/dining area featuring a wall of windows with southeast city views. Open floor plan ideal for entertaining.

Jonathan and Angela-Marie, If you would like to have your home professionally marketed, call Lisa Groth at 623.293.0172.

Presented by Lisa Groth

Your Canyon Ridge Real Estate Specialist Prepared Especially for

Visit www.MyCanyonRidge.com to view all Canyon Ridge listings and recent sales.

LISA GROTH AND R E / M A X R E A L E S TA T E

THE POWER OF RE/MAX A N D R E / M A X R E A L E S TA T E

My goal is to become your preferred Realtor® of choice. By working with the most innovative real estate brokerage in San Diego, RE/MAX Real Estate, I can offer you a platform of services that will raise the marketing of your home to a new level and allow me to exceed your expectations.

When you choose Lisa Groth, you also choose to work with one of the most elite and sophisticated brokerages, RE/MAX Real Estate.

Selling homes today is as much an art as it is a science. Entrust me with the duty of taking care of all your real estate requirements; from the smallest detail to the most important transaction of negotiating your final contract.

Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2017

tured ng

623.293.0172

This brochure is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE.

Real Estate Market Report | August 2017

ATTENTION POSTMASTER: Time Sensitive Materials

~ Lisa Groth

Your Dedicated Realtor® and Partner in San Diego

Is the #1 real estate office in San Diego, CA

*

Was the #1 office for Sales Volume in San Diego in 2016

*

Offers real estate experience that is unsurpassed

*

Boasts networking and teamwork that is unmatched

*

Features extensive support services for all your real estate requirements

*

Ensures access to a full concierge of preferred service providers and local experts

Presented by Lisa Groth Your Canyon Ridge Condo Real Estate Specialist

Serving

Lisa Groth Realtor®

623.293.0172

LGroth@Remax.com www.MyCanyonRidge.com

Jonathan and Angela-Marie Williamson

RE/MAX Real Estate 1234 Street Address San Diego, CA 92126 | 555.858.3300 Each Office Independently Owned and Operated.

Presented by Lisa Groth

san diego

Jonathan and Angela-Marie, If you would like more information on this lovely home, or if you want to know what your home would sell for in the current market, contact Lisa today at 623.293.0172.

Prepared Especially for Jonathan and Angela-Marie Williamson

nicely appointed

RE/MAX Real Estate: *

Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2017

623.293.0172

RE/MAX Real Estate 1234 Street Address San Diego, CA 92126 | 555.858.3300

2571 Autumn Woods Road | San Diego, CA 92126

Lisa Groth

Real Estate Market Report | August 2017

ATTENTION POSTMASTER: Time Sensitive Materials

Realtor®

Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2017

Lisa Groth

ATTENTION POSTMASTER: Time Sensitive Materials

Your Canyon Ridge Real Estate Specialist Prepared Especially for Jonathan and Angela-Marie Williamson

with Pride

Presented by Lisa Groth Your San Diego Home Specialist

just sold

by Lisa Groth

623.293.0172 Lisa negotiated the sale of this home for 100% of client asking price in 2 weeks!

2571 Autumn Woods Road | San Diego, CA 92126

- 26 -

PLATFORM FOR 24/7 WEB EXPOSURE With nearly 94% of home buyers beginning their search on the Internet, you will want to ensure that your home will receive maximum online exposure. As part of your marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe, through our extensive online partnerships.

REAL ESTATE

- 27 -

SHOWING THE HOME Your home needs to be ‘show ready’ at all times – this can be difficult to balance if you are still living in the home. However, if all preparations are done up front - unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy to add around your busy schedule.

From boosting curb appeal, to highlighting focal points, adding ‘lived-in’ vignettes, letting in the light, adding touches of nature, moving your favorite chair out of the way to keep a good flow between rooms, and even adding inviting just baked cookies or scented candles all help in showing the home to its best potential.

- 28 -

MARKET ANALYSIS The market analysis report is compiled from a system that tracks your showings, all REALTORŽ and buyer feedback, as well as my marketing’s effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

Selling your home is important to you so it is important to ensure its sale potential is maximized - whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.

- 29 -

FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process - to keep in constant communication, track the proceeding, and to keep things on schedule.

- 30 -

MARKETING FOR YOUR NEXT HOME If you are looking to buy another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search - from determining the perfect location to finding your next dream home.

In the world of real estate, it takes more than just searching for a home on the Internet, so allow my innovative marketing strategies, extensive network of connections, and exceptional knowledge open the right doors.

- 31 -

SOLD

27 12 M I LE S C I T Y SO LD FO R $ 1 , 1 95 , 0 0 0

45 0 5 L AK E SIDE HOLLOW STR E E T S OL D FOR $8 4 9 ,000

“You were awesome! Thank you for everything! Your

“Thank you for your level of excellence and professionalism!

dedication to understanding our neighborhood, constant

After six months with our previous agent and very little interest,

communication about the status of our sale, and negotiation

we were amazed by the difference your marketing strategy

skills are unmatched.” - Maurine and Lee Ward

made and how this enabled us to achieve the financial return we hoped for. Thank you for your level of excellence and professionalism.” - Bob and Cecile Pineda

- 32 -

SOLD

20 21 V I STA T RAI L SO LD FO R $ 5 1 5 , 0 0 0

2 1 2 0 L A KE R IDGE DR IV E S OL D FOR $9 5 0,000

“You have done a great job! I’m sure I have been a thorn in

“A friend recommended that I contact you. You were

your side on more than one occasion and you have handled it

relentless in your determination, networking, marketing, and

with all the grace and patience a person could hope for.”

communication. You sold the house for me and continued

- Don Mabry

to work just as diligently after I relocated to New Mexico.

Choosing you as my Realtor was one of the best decisions I have made. Your love of your work, coupled with your positive attitude, resulted in unmatched professionalism and success.” - Carolyn Bates

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NOTES

- 34 -

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property.

I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Call me before you make any important real estate decisions; you’ll be glad you did.

JANE SMITH | 555.123.4567 | JANESMITH@REMAX.NET Each office is independently owned and operated. Copyright© August 2017