DISCOVER A NEW L EV EL OF LUXURY MARKETING EXCELLENCE
415 LEE H I LL DR I V E , BOULD ER - L i s t e d a n d S o l d b y R E / M A X A l l i a n c e
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A P R EV IEW O F <AG ENT NAME> AND RE/MAX ALLIANCE 3
<A GE NT N AME> REALTOR® Designations 123.456.7890 email@homesincolorado.com www.HomesinColorado.com
BASELINE OFFICE 4770 Baseline Road, Suite 220 Boulder, CO 80303 303.499.9880 4
WALNUT OFFICE 1911 11th Street Suite 107 Boulder, CO 80302 303.442.3180
DOWNTOWN OFFICE 1035 Pearl Street Suite 101B Boulder, CO 80302 303.497.0600
LONGMONT OFFICE 512 4th Avenue Suite 101 Longmont, CO 80501 303.651.3939
NEDERLAND OFFICE 286 N. Bridge Street Nederland, CO 80466 303.258.7020
ME E T <A GE NT N AME> The most important decision you can make when buying or selling a home is to find the right REALTOR®. You need someone with experience and someone who is dedicated to looking out for YOUR best interests. Jane Smith is an energetic, passionate, driven woman who thrives on going the extra mile. She is a devoted wife who loves being active and inspiring others to live well and be healthy. Jane brings this same passion and drive to every relationship she develops. She is a top producer for RE/MAX Alliance, focusing on luxury properties and their communities. Jane attributes her success in real estate to her ability to understand the individual motivations of each client and her desire to forge lasting relationships with them. Jane measures her achievements by the value she has added and the difference she has made. As a certified luxury home marketing specialist, Jane is committed to staying on top of the latest trends in the local market. She also focuses on areas of specific concern for her clients, including upcoming local events and happenings and any news impacting the health and well-being of the community as a whole. • • • •
10 years of committed service in real estate Lifelong resident of your community Over 75 closed transactions per year Member of the Chamber of Commerce
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FU LL S ERV IC E LUXURY R EAL ESTATE When you hire <AGENT NAME> and RE/MAX Alliance, we will help facilitate the listing and sale of your home by becoming your home’s: M A R K ET ING M A NAGER • Determine the best price in line with current market forces • Help you best showcase and stage your property for marketing, including photography • Develop and implement a customized marketing plan • Communicate regularly so you are informed on the current market and any updated marketing strategy • Feature your home in one or more Multiple Listing Services (MLS), syndicate to over 800 websites, several social media platforms, single property websites, and the top-fold front page of the local newspaper’s real estate section LI A ISON M A NAGER • Introduce new buyers to your property • Pre-qualify buyers to avoid time-wasters • Provide you with timely updates on viewings and feedback • Foster relationships with other agents working with potential buyers
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N EGOT I ATOR • Present contracts and amendments, and negotiate on your behalf • Advise you on the merits of each contract • Provide you with updates, amendments, and any pertinent information once under contract • Always keep your best interests as a top priority CLOSING M A NAGER • Provide contract and closing information to the buyer and their agent in a timely manner • Only accept certified bank drafts • Communicate with attorneys, lenders, closers, and notaries, and deliver necessary documentation • Facilitate answers and resolve any issues during the closing process, and ensure that the process is completed seamlessly CONCIERGE • Provide you with access to experts including legal advisors, insurance agents, builders, landscapers, interior designers, rental managers, home stagers, painters, handymen, home inspectors, and moving services
DE DIC A TION AND C OM MI TMENT Buying or selling a home is often the largest transaction most of us will ever make in our personal lives and it can be a very complex, emotional, and time consuming experience. <AGENT NAME> and RE/MAX Alliance are dedicated to make certain that YOU come away completely satisfied.
J UST ASK THEIR CLIEN TS: “Their marketing is #1 in the world and they are always there for you to answer any questions.” — Somerset, NJ “Congratulations on your team’s award recently. It’s easy to see why you all won – you go above and beyond for clients who also become (in this case for sure) grateful friends!” — BV “Your high level of service, well trained and informed staff and commitment to ethical practices makes you truly a service to your community. We unreservedly recommend you to friends and acquaintances and will continue to do so. Thank you!”
“We have recently evaluated real estate agents and assistants that we feel are professionals and nice to work with. As you know, there is a difference in the quality and assistants. Although no one is in a position to work only with the professionals, it is our goal to make the agents we feel are professionals know we appreciate their business. A part of that appreciation comes from our commitment to go above and beyond our basic excellent service. Since Nancy and I feel you two are a part of this elite group of professionals, we thank you for your business and commit to your team A-1 service. We look forward to working with you. If we can ever be of service (even if it’s not a transaction we’re handling) please feel free to ask.” — Land Title Guarantee Company
— Skelton Family
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WELLINGTON
RE / MA X AL LI ANCE FORT COLLINS
ESTES PARK
LOVELAND
GREELEY
RE/MAX Alliance is a full-service real estate company that began operation in Colorado by focusing on aggressive marketing techniques and high levels of customer service. It has evolved into one of the most successful and creative real estate companies in the area to ensure you have the best experience in buying or selling your home. Everywhere in the nation, people know and trust RE/MAX as the company that sells more real estate than anyone else. This is especially true along the Colorado Front Range and in Boulder County, where RE/MAX sells more real estate than any other realty company. With over 20 years of experience, RE/MAX Alliance agents serve Boulder County, Longmont, Denver and its surrounding suburbs, HWY 36 Corridor, and the foothills of the Rocky Mountains — and therefore are considered true Front Range Colorado real estate experts.
BOULDER NEDERLAND
R E/ M A X A LLI A NCE IS: • Colorado’s largest locally owned real estate organization GOLDEN
• In the Top 25 of largest residential brokerage firms in the nation
DENVER
• A Sales Leader with $4.35 billion in real estate sales annually • Over 900 Realtors® and professional staff
EVERGREEN
• Over 20 offices located along the Front Range CONIFER
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PARKER
CASTLE ROCK
LOC A L C OMMUNITY S UP P O RT RE/MAX Alliance is proud to be part of the Boulder County Community. We believe that building a great neighborhood starts with caring and supporting local programs and organizations that make a profound difference in everyday lives. We are committed to working in our local community serving both our client’s real estate needs as well as being a part of the daily lifestyle.
CHILDR EN’S MIR ACLE N ET WOR K
COMM U N I T Y FOOD SH A R E
H U M A N E SOCIET Y OF BOU LDER VA LLEY
RE/MAX Alliance had a record-breaking fundraising year from the two annual company golf tournaments. In addition, agents participate in the annual Alice 105.9 Cares for Kids Radiothon.
Through food collection, volunteering, and monetary donations, our community and agents have helped fight hunger in Boulder Valley.
Active in volunteering and supporting their fundraising events.
N EW STORY
PROJ EC T HOME
Agents have contributed to building an entire community of New Homes for families in Haiti.
Agents partner with BARA through Project H.O.M.E. (Help Our Many Elderly) to assist community members with spring yard cleanup at their home.
LONGMON T H U M A N E SOCIET Y Donate a portion of every sale to help promote adoption of local animals.
SH A R E-A- GIF T Through donations and volunteering, RE/MAX Alliance is a proud sponsor of BVSD’s program to ensure every child receives a gift each holiday season.
YOU T H SPORTS Through donations and volunteering, RE/MAX Alliance is an avid supporter of local youth sports.
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T H E POWER OF RE/ MAX AND THE RE/MAX COLLECTION 11
R E / MA X L E ADS TH E INDUSTRY M A R K ET SH A R E A N D AGEN T PRODUC T I V I T Y RE/MAX associates average more sales than any other real estate agents in the world. BR A N D NA ME AWA R EN ESS RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home. A DV ERT ISING In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.
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W EBSI T E T R A FFIC A N D ON LIN E SE A RCHES Remax.com is the most highly visited real estate franchise website in the world, attracting over 77 million visitors annually who can view your home in over 43 languages. PROFESSIONA L EDUC AT ION RE/MAX agents lead the industry in professional designations, awards, and recognition. N U MBER OF COU N T R IES SERV ED RE/MAX has a presence in over 100 countries with over 100,000 agents, and numerous partner organizations around the world.
TH E R E / MA X C OLL ECTI O N Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele, or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
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E V E RY 30 SE C ON DS A RE/MAX A G ENT SE LL S A HO ME 1,000,000
U.S. R ESIDEN T I A L T R A NSAC T ION SIDES 2
900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000
RE/MAX
Keller Williams
U.S. RESIDENTIAL TRANSACTION SIDES TRANSACTION SIDES2 PER AGENT1
1 Million+ 14
17.2
Coldwell Banker
Century 21
ERA Real Estate
Sotheby’s
Better Homes & Gardens
Not Provided
Not Provided
Berkshire Hathaway
Realty Executives
BRAND AWARENESS (UNAIDED)3
COUNTRIES
OFFICES WORLDWIDE
AGENTS WORLDWIDE
27.6%
100+
7,343
111,915
©2017 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2016, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2016; Keller Williams, Realty Executives and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1Transaction sides per agent calculated by RE/MAX based on 2017 REAL Trends 500 data, citing 2016 transaction sides for the 1,705 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. 2Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?
R E/ MA X AL LIANC E OUTS ELLS T HE C OMPE TITION BOULDER LUXURY REAL ESTATE MARKET Total $ Volume (By Office)1
11%
LONGMONT REAL ESTATE MARKET Total $ Volume (By Office)3
13.8% 13.8%
20.7% 20.7% 20.7% 16.9% 16.9% 16.9% 16.5% 16.5% 16.5%
6%
12.6% 12.6% 12.6%
8.3% 8.3%
4.6%
8.1% 8.1%
4.6%
5.4% 5.4% 4.8% 4.8% 3.5% 3.4%
3.3% 3.3% 3.3% Goodacre & & & Wright Wright RE/MAX RE/MAX RE/MAX RE/MAX Colorado Colorado Goodacre Goodacre Wright RE/MAX RE/MAX Colorado Company Kingdom Landmark - - - Company Kingdom Alliance Alliance of of Boulder Landmark Company Landmark Kingdom Alliance ofBoulder Boulder Boulder Boulder Boulder
BOULDER LUXURY REAL ESTATE MARKET % Sold Price to Original List Price (By Office)2
97.2% 97.2% 97.2%
96.7% 96.7% 96.7%
1.9% RE/MAX RE/MAX Colorado Colorado Coldwell Coldwell Banker Banker RE/MAX RE/MAX KL Realty KL Realty Landmark Res-Canyon Alliance ofKeller Boulder of Boulder RE/MAXAlliance RE/MAX Landmark RE/MAX ofRes-Canyon WrightBlvd Blvd Coldwell ERA Tradewind
AllianceLongmont
Traditions, Inc
Boulder, Inc
Kingdom Longmont
Williams 1st Realty
Banker ResCanyon Blvd
Real Estate, LLC
LONGMONT LUXURY REAL ESTATE MARKET Total $ Volume per Producing Agent (By Office) 4
96.3% 96.3% 96.3%
$998k $998k
$998k
$1.08M $1.08M
$1.08M
$1.20M $1.20M
$1.20M
$1.33M $1.33M
$1.33M
$1.63M
$1.63M $1.63M
$1.96M $1.96M $1.96M
$2.61M $2.61M $2.61M
94.5% 94.5% 94.5%
$4.26M $4.26M $4.26M
95.5% 95.5% 95.5%
RE/MAX RE/MAX WrightWright RE/MAX RE/MAX 8Z Real 8Z Real ERA Tradewind ERA Tradewind Keller Keller Coldwell Coldwell RE/MAX RE/MAX of of RE/MAX RE/MAX LIV Sotheby's RE/MAXColdwell LIV Sotheby's RE/MAX Coldwell Banker Banker Goodacre Goodacre & & AllianceAlliance-Kingdom Kingdom Traditions, Traditions, EstateEstateReal Estate, Real Estate, Williams Williams BankerBanker Res- ResBoulder, Boulder, Intl.Sotheby's Realty Intl. Realty of RE/MAX Res-Canyon Res-Canyon Blvd Blvd Company Company Alliance Alliance LIV Boulder of Boulder RE/MAX Wright RE/MAX 8Z Real ERA Tradewind Keller Coldwell RE/MAX of RE/MAX Coldwell Banker Goodacre & Longmont Longmont Inc Inc 1st Realty Canyon Longmont Longmont LLC LLC 1st Realty Canyon Blvd Blvd Inc Inc AllianceKingdom Traditions, Estate Real Estate, Williams Banker ResBoulder, Intl. Realty Alliance of Boulder Res-Canyon Blvd Company Longmont Longmont Inc LLC 1st Realty Canyon Blvd Inc ©2017 RE/MAX Alliance. 1Price: $1,500,000 to $999,999,999. 2Price: $1,000,000 to $999,999,999. 3City of Longmont 1/1/17 to 3/17/17. 4Sold List + Sell. $2,000,000+ YTD. All statistical information obtained by IRES, LLC and Terradatum. Information deemed reliable but not guaranteed.
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LOC AL E XPE RTS , G LO BA L LY C ONNE CTED Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 100,000 associates in over 100 countries, RE/MAX has the inside track on buyers and sellers around the globe.
THE WOR LDW IDE R E/ M A X NET WOR K NORTH AMERICA • Canada • Mexico • United States CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama CARIBBEAN • Antigua and Barbuda • Aruba • Bahamas • Barbados • Bonaire • Cayman Islands 16
SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela EUROPE • Albania • Austria • Belarus • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia
• Czech Republic • Denmark • England • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • Norway • Poland • Portugal
• Romania • Scotland • Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Wales MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates
AFRICA • Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia • Seychelles • South Africa • Zambia • Zimbabwe
ASIA/PACIFIC • Australia • Bhutan • China • Guam • India • Indonesia • Japan • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand
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D E T ER MI NI NG THE VA LU E O F YOUR HOME 19
P R ICIN G: TH E KE Y E LEMENT Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS The value of your home is determined by what a buyer is willing to pay in today’s market conditions, based on comparing your home to others currently on the market for sale and others that have recently sold. NONCON T ROLL A BLE • LOCATION: The single factor with the greatest effect on value • COMPETITION: Buyers make a decision as to which home to buy and how much that home is worth based on the choices available at that time • MARKET CONDITIONS: The status of the housing market at the time of sale CON T ROLL A BLE • PROPERTY CONDITION: Directly affects both the speed of the sale and price revealed • TERMS: Buyers make a decision as to which home to buy and how much that home is worth based on the choices available at that time • PRICE: The status of the housing market at the time of sale
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D ISCOV ER A NEW L EVEL O F LU X U RY M A R K E T I N G FO R YO U R H O M E 23
A C TION PLA N FO R MA XIMUM E XPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As real estate professionals, RE/MAX Alliance has found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will:
Thinking of Moving? Check out these great homes and many more at:
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MODERN STYLE & OLD WORLD CHARM 563 Arapahoe BOULDER $2,899,000 , 4 Beds, 5 Baths, 4382 SqFt
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NORTH BOULDER GEM 1133 Utica Cir BOULDER $1,335,000, 4 Beds, 4 Baths, 4125 SqFt Mary Hostetter 303-854-7751
ACREAGE PROPERTY + CARRIAGE HOME 1242 Highland Way ERIE $1,300,000, 5 Beds, 5 Baths, 7038 SqFt Sheri Brown 720-217-2188
MODERN NEWLANDS REMODEL 840 Grape Ave BOULDER $1,295,000, 5 Beds, 3 Baths, 3523 SqFt Leyla Steele 303-859-3110
UPDATED HOME ON LARGE LOT 7542 Estate Cir LONGMONT $879,000, 4 Beds, 4 Baths, 4232 SqFt
IMPECCABLY MAINTAINED 976 Glenarbor Cir LONGMONT $505,000, 3 Beds, 3 Baths, 4000+ SqFt
SPACIOUS SINGLE FAMILY HOME 1310 Armstrong Dr LONGMONT $489,500, 3 Beds, 3 Baths, 3728 SqFt Joel Martens 303-210-1378
RIDGE CREST UPDATE 6737 Quincy Ave FIRESTONE $360,000, 4 Bed, 4 Bath, 2077 SqFt
2 STORY WITH STUNNING KITCHEN 1212 Trout Creek Cir LONGMONT $349,500, 3 Beds, 3 Baths, 1625 SqFt
HUGE MECHANICS SHOP PLUS GARAGE 1620 S Estrella Ave LOVELAND $349,000, 3 Beds, 3 Baths, 2236 SqFt
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LARGE FOR NEIGHBORHOOD 1346 Hilltop Dr LONGMONT $375,000, 4 Beds, 4 Baths, 3417 SqFt Tom Precourt 303-921-9080
Boulder 303.499.9880
Downtown Boulder on Walnut Nederland 303.442.3180 303.258.7020
4770 Baseline Road Suite #220 1911 11th Street 107 Boulder, CO 80303 Boulder, CO 80302 Each office independently owned and operated.
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2014 BUILT CUSTOM HOME 2001 Marigold Ct LONGMONT $995,000, 5 Beds, 4 Baths, 4490 SqFt Jim Thomas 720-317-9621
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MOVE-IN READY NEAR CSU 2919 Cimarron Ct FORT COLLINS $378,000, 4 Beds, 3 Baths, 2552 SqFt
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LUXURY IN SILVER MAPLE 3120 14th St BOULDER $1,985,000, 5 Beds, 5 Baths, 4837 SqFt Jay Hebb 303-859-9485
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IMMACULATE HOME RETREAT 1547 Onyx Cir LONGMONT $1,000,000, 6 Beds, 5 Baths, 6552 SqFt
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Downtown Longmont 303.651.3939
286 N Bridge St 512 4th Avenue Suite 101 Nederland, CO 80466 Longmont, CO 80501
• • • • • • • • •
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Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network through pay per click, websites, print, and targeted marketing Leverage the brokerage’s reputation and recognition Promote your home locally, nationally, and internationally Discuss and review the market’s analysis of your home
TH E W IN DOW OF OPPORTUN ITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
ACTIVITY
(Amount of Interest)
M A K ING THE MOST OF INI TI A L IN TER EST
1
2
3
4
5
6
7
8
TIME ON MARKET
9
10
11
12
13
(Weeks)
- Graphic for Illustrative Purposes Only -
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P R EPA R E TO PR E S ENT YOUR H OME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed for sale. PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive. A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home, clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer, before and after the home is visited.
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AERIAL PHOTOS/VIDEO/3D TOU R S / FLOOR PL A NS Take advantage of technology — especially as your buyer is likely to be from outside your local area. A drone can showcase the true essence of a property by capturing the landscape and views. Lifestyle videos and 3-D tours provide a more realistic depiction of the internal space and livability, allowing potential buyers an advanced way to explore the home by virtually walking through it.
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P ROFE SSIONA L AND STR ATEGIC MAR KETI NG Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and the local REALTOR® listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with the maximum impact, to create the right exposure and reach the right buyers. YA R D SIGNS A N D DIR EC T IONA L SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. MARKETED
BY
JA N E SMITH 303. 555.4567 RE/MAX
ALLIANCE
303.442 . 3180 WWW.HOMESINCOLORADO.COM
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PU BLIC A N D PR I VAT E SHOW INGS Broker tours, open houses, and caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers. LU X U RY A DV ERT ISING For luxury homes, local advertising is not sufficient — these homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, The RE/MAX Collection Magazine, and the James Edition.
V IRT UA L TOU R S/ON LIN E V IDEO M A R K ET ING Creating a digital experience and footprint is an integral part of advertising in the 21st century. PROPERT Y W EBSI T ES Each of our listings has its own property website, allowing your home to stand apart from the others. We also blog each listing, sometimes multiple times, in order to maintain activity and interest in your home.
W EB E X POSU R E 95% of buyers look at homes online as their first step in the home buying process. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.
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P R O FE SSIONA L PR I NTI NG A ND DIR E C T MAI L The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, buyers, and other REALTORS® are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within a 10-mile radius of their present home.
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A PL ATFORM FO R 24/7 WE B E XPOS URE We ensure that your home will receive maximum online exposure. As part of your marketing plan, your home will receive unparalleled exposure among consumers and real estate professionals across the globe through real estate websites, social media, targeted Facebook ads, blogs, AdWords, and more.
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STA G IN G TH E H OME C HECKLI ST FIR ST ST EPS 55 Have windows and carpets professionally cleaned; make sure all bathrooms and kitchen are cleaned and spotless Wipe dirt from walls, switch plates, and baseboards 55 Maximize large storage areas/utility spaces; remove unnecessary items, neatly organize kitchen cupboards, bathroom cabinets, garage, basement, attic 55 Create appearance of large closets — properly hang clothes, place shoes, hats, etc. in an orderly fashion; remove items if necessary 55 Fix worn woodwork, loose doorknobs, sticking drawers, warped cabinet doors, holes in screens, windows that don’t work, etc. 55 Fix things that could potentially detract from your home’s value, i.e., dripping faucets 55 Paint walls, doors, or baseboards in need of fresh paint 55 Re-caulk bathtub and sink areas that look dingy and worn 55 Make sure appliances are in good working order
M A IN TA IN FOR E ACH SHOW ING EXTERIOR 55 Entry to home should be clean and neat. Sweep and hose off steps and porches, remove cobwebs, add colorful potted flowers near entry door. Remove any snow/ice from walkway, if applicable 55 Keep lawn mowed and edged, shrubs trimmed, flowerbeds cultivated 55 Sweep or remove snow/ice from the walkway 55 Pick up lawn tools, toys, and newspapers 55 Clean up after pets
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INTERIOR 55 Empty wastebaskets 55 Eliminate any offensive odors 55 Pick up toys and shoes 55 Make beds and put clothes away 55 Tidy up bathrooms; set out ‘show’ towels 55 Do a quick dusting 55 Vacuum carpets; straighten rugs ATMOSPHERE 55 Turn on all lights to make home look light and bright 55 Open drapes/shades; open windows to freshen rooms 55 Set a comfortable temperature — cool in summer, warm in winter 55 Turn off television; play soft background music 55 Keep pets out of the way; make sure all pet areas including litter box are clean and free of odor. Use air freshener, if necessary ADDED TOUCHES 55 Prepare tables with flowers/place settings; set out a game or coffee table book 55 Start a fire in your fireplace on a chilly day 55 Create pleasant aroma with fresh baked cookies/bread 55 Consider a professional stager
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O F F ERS, NEGOTIATI O NS , U N D E R C ON TRA C T, AND F IN AL IZIN G TH E S ALE COMM U N IC AT ION Proper communication in today’s complex and competitive market is paramount to the success of a transaction. We utilize the latest methods and technologies to ensure everyone is up to date each step of the way. We do not rely on technology alone — we also lean on our years of experience to see what is coming around the corner to help advise you and make the process as smooth as possible. N EGOT I AT IONS By helping you identify the critical objectives when selling your home, we are able to utilize our clout and expertise in the market place to help you achieve your goals and keep the transaction focused on your desired end result. LOGIST ICS Every transaction is a culmination of hundreds of activities that link together to create a successful closing. We utilize the latest technology, expert team, resources, local expertise, and vision to keep your home sale on track to closing.
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We would like to thank you for giving us the opportunity to present this preview of the marketing services we can offer you and your property. We would be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because we’re not just providing a service, we’re building a relationship. Please let us know when we can be of service. Call us before you make any important real estate decisions, you’ll be glad you did.
BA SELI N E OFFICE 4770 Baseline Road Suite 220 Boulder, CO 80303 303.499.9880
WA LN U T OFFICE 1911 11th Street Suite 107 Boulder, CO 80302 303.442.3180
DOW N TOW N OFFICE 1035 Pearl Street Suite 101B Boulder, CO 80302 303.497.0600
LONGMON T OFFICE 512 4th Avenue Suite 101 Longmont, CO 80501 303.651.3939
Each office is independently owned and operated. Copyright © December 2017
N EDER L A N D OFFICE 286 N. Bridge Street Nederland, CO 80466 303.258.7020