Pamela parton lpb

PROVEN PERFORMANCE MARKETING SYSTEM

REALTORS® /Broker Associate

Joanna 760.580.1630 Pam 760.580.1615 PamandJoanna@gmail.com www.WelcomeHomeSanDiegoCounty.com Carrington Real Estate Services Serving San Diego and Riverside Counties CalBRE# 01729201 | CalBRE# 01455404

5-Star Award for “Best in Client Satisfaction” Real Estate Agents in 2009 - 2015.

Joanna Woolley... was raised near Oxford, England. She moved to the U.S. in 1979 with her husband where they worked together on their family farm in Kentucky. In 1989 they decided to move further west to the high plains of Colorado, where they developed a business producing free-range pork and beef.

In 2002 after selling their family business and being lured by the wonderful climate and lifestyle, they continued their move west to Southern California. Joanna now lives with her husband and three sons on a ten-acre property in Valley Center, with an endless view, where they grow organic citrus and exotic flowers. Being surrounded by such amazing properties and landscapes revealed a deep personal interest, and prompted her start in the real estate industry shortly after moving to North County San Diego, where she now specializes in country residential properties, particularly in Valley Center, Fallbrook, Bonsall, Escondido, Rancho Bernardo, and Poway.

Joanna specializes in addressing the real estate needs of those age 50+ and has a deep knowledge in helping her clients make a lifestyle transition in relocating, refinancing, or selling the family home.

Some of her designations include, SRES – Senior Real Estate Specialist, SFR – Short Sale Foreclosure Resource, and CNE – Certified Negotiations Expert.

Pam Parton... is a native Californian and has lived in various areas of San Diego County for over 35 years. She currently owns a home in Oceanside where she lives with her husband, two sons and her mother. She began her real estate career in 2005 in Escondido and has grown her business in all areas of North County San Diego, concentrating in Oceanside, San Marcos, Escondido, and Valley Center.

Pam continues to educate herself to specialize in the individual needs of a variety of clientele, but has always been passionate about helping her Veteran and Military families, whether they are first-time home buyers, or relocating across the country. She is a certified Military Relocation Professional (MRP). She says “This is just a small way that I can thank our veterans and their families for all their sacrifices!”

Her other designations include, SRES – Senior Real Estate Specialist, SFR – Short Sale Foreclosure Resource, and CNE – Certified Negotiations Expert. She is also a licensed Real Estate Broker.

About Joanna & Pam Our clients say that together we provide that dynamic balance of incredible service and motivation with warmth, energy, and understanding of their individual needs. We are both top producers in our business, and our years of experience as San Diego County Realtors are reflected in our success and passion for our work. Our personal energy and professional skills make us two of the best in the field. We both have unrivaled familiarity with the current and recent inventories of available homes, homes that are not yet on the market, area trends in valuation, and time on market – key information for both buyers and sellers. Nothing makes us happier than to see our client’s total satisfaction with their new home.

Our success comes from our attention to detail and truly caring about our clients. We are committed to the highest level of customer service. Our mission is to provide each of our clients with extraordinary quality of service in the buying and selling of real estate, and to always act with honesty, integrity, and truth.

You can be ensured you will experience discreet, conscientious attention as you search for the perfect home, or are in the pursuit of selling your home.

Dedicated & Committed to Their Clients Buying or selling a home is the largest transaction most of us will ever make in our personal lives and it can be a very complex, emotional, and time-consuming experience. Joanna and Pam are dedicated to make certain that YOU come away completely satisfied.

Just Ask Joanna & Pam’s Clients: “Pam is a true professional in every way. She sold my home during a time that was very difficult for me, and remained calm and reassuring through the entire process. She is a great resource for support, and I am very grateful for her experience, knowledge, professionalism, and patience. I highly recommend her to anyone who is buying or selling a home!” -Don C. “If you looking for an agent with a balanced approach to home buying or selling, Joanna is for you! She worked with me on the purchase and sale of my existing home. I enjoy her personable style and she will always look out for your best interest. She is patient and positive and always helps weigh the pros and cons of each home without making you feel pressured. I love working with her.” -Robyn P. “Pam came to us highly recommended by some close friends and we have to say, she has been outstanding!

At every turn she was professional and prepared. Her level of commitment and attention to detail played a big role in making the sale of our home so seamless. We will continue to use her services and recommend her to all of our friends and relatives that are in need of a real estate agent, and your should too!” -David & Edie M. “I was referred to Joanna by a very satisfied prior client of hers. I wanted to interview a couple of Realtors to sell my property. When I contacted Joanna to meet at my home she brought her comps of the area in a portfolio, and talked about all the ways she markets properties, plus other information. I was impressed because it was all about what she could do for me (another Realtor just told me what I could do to improve my property, not what she could do for me). Joanna is very pleasant and easy to work with. Her goal is to make the sale of my home as quick and stress free for me as possible. I highly recommend her.” -Joni S.

Our Commitment to YOU! As your real estate professionals, we pledge to meet a higher standard of service, and to put your relationship and objectives front and center. We can confirm that we meet all of the following professional qualifications and are the best Realtors to handle the sale of your home.

• Licensed real estate agents and Broker Associate • Full-time real estate professionals • Able to generate business from past clients • Use of technology tools and business software on a daily basis • Participate in ongoing education and maintain an active business plan • Follow real estate practices when representing you and your property • • • • •

Networking and Communication Marketing Technology Offers and Negotiation Transaction Management

Experience & Knowledge Your home may be your biggest personal investment. One of the most important decisions you’ll make when selling your home, is who you will trust to assist you.

Put the sale of your home in the hands of experienced agents who will produce your desired results.

This requires specialized knowledge and skills: • Knowing the market • Pricing your home for the highest return • Helping you stage your home, inside and out, for maximum impact • Marketing to deliver maximum exposure of your home • Navigating inspections, appraisals, and all the details

• Negotiating the offer to deliver the best return possible • Successfully closing the deal • Managing the legal documentation • Overseeing the transition from seller to buyer

Coast to Coast Carrington Real Estate Services operates in 22 states. We have ground-level presence in many of the nation’s key markets, and our agents are seasoned real estate professionals, highly attuned to local market dynamics.

Carrington’s Charitable Foundation Giving back to the communities in which we live and work is the way we stay connected to what is really important in life. Since 2010, Carrington Charitable Foundation has participated in a variety of non-profit causes, food banks, animal shelters, military troops, and more.

As part of our signature program, Operation Carrington House, the Foundation strives to support the servicemen and woman who have dedicated their lives to protecting our country’s freedom and honor their selfless sacrifices.

Carrington is proud to support the Gary Sinise Foundation’s R.I.S.E. (Restoring Independence Supporting Empowerment) program to build one-of-a-kind permanent automated homes for severely wounded Veterans and their families across the United States.

Without the generosity from our Donors we could not continue our efforts to enrich the lives of others

Giving back to the community in which we live and work is the way we stay connected to what is really important in life. Since 2010, Carrington Charitable Foundation (CCF) has supported a variety of non-profit causes, including those that impact children’s charities, food banks, animal shelters, military troops, and more through fundraising, in-kind donation drives, volunteer opportunities, and the annual Golf Classic.

To get involved and learn more about the Carrington Charitable Foundation, or to donate, please visit Carringtoncf.org.

Serving Our Local Communities

Local Food Drive

“With the help and generosity of the residents from our annual neighborhood food drives, we collect thousands of pounds of food each year to donate to the pantries of the Interfaith Community Services to help feed our local families in need.�

-Joanna & Pam

Carrington Real Estate Services

NETWORKING

SIGNAGE

BROKER PREVIEW

PROFESSIONAL PHOTOGRAPHY

CARRINGTON WEBSITES

ADVERTISING

WORLDWIDE EXPOSURE

COMMUNITY EVENTS

NEIGHBORHOOD MARKETING

LOCAL MARKETING

MEGA OPEN HOUSE

PRICING STRATEGY

Front & Center The sale of a home is a life-changing event. It’s a time you and your needs become the center of the universe.

Meeting your needs and successfully closing your transaction are the driving force behind every step we take, from the moment the ‘For Sale’ sign goes up, until the final signature is made.

Homes photographed by a professional garner...

• Get 61% more online views • Sell for up to $19,000 more* Options are endless...

• • • • •

Twilight photography Aerial photography Virtual tours Single property websites Agent tour videos

Online CARRINGTON WEBSITES Easy access to agents directly from property page on national and local websites.

ADVERTISING Placement on buyers preferred real estate websites Zillow, Trulia and Realtor.com

WORLDWIDE EXPOSURE Comprehensive and strategic marketing using mobile, social, and virtual media to put your home in front of potential buyers

First Step Taken in the Homebuying Process*

Reaching Buyers In addition to the top three real estate sites, your listing is syndicated out to hundreds of other websites featuring homes for sale, ensuring maximum exposure for your home.

Hyperlocal Focus COMMUNITY EVENTS We keep ourselves connected to the community through events, sponsorships, charities and more, ensuring that we are top of mind when someone is looking to buy.

NEIGHBORHOOD MARKETING People love to pick their neighbors. We’ll tap into that resource to find buyers.

LOCAL MARKETING We’ll make sure everyone in the area knows about your home with flyers, brochures, direct mail, signage, and local publications.

• • • • • • • •

Prepare and distribute promotional literature Go over first impression checklist with seller Advertise in local newspapers, multiple listings services, and online Invite local top agents for a First Look preview of the home Send neighbor sneak peak invitations Place directional signs around neighborhood Set up property presentation board Greet each visitor, present them with property brochure and handouts • Collect feedback and share with seller

A Profile of Your Community According to a recent real estate convention, the three most important criteria to consider when purchasing a property is LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home.

The Value of Your Home We will go through a process of discovery together to determine the fair market value of your home. The Comparative Market Analysis (CMA) will serve as a barometer of current market conditions and provide information on a variety of factors, which will help us price your property for a successful sale.

Pricing & Competition Where we choose to set the price of your home will affect the number of buyer opportunities available for your property - and ultimately...

Our role is ensure that we select an intelligent pricing strategy, taking into account all relevant market factors, competing properties, and comparable sales to determine a value that will unlock the greatest selling potential.

Selling Power PRICING FACTORS: Location, Condition of Property, Competing Properties, Market Conditions, Recent Sales

Asking Price to Market Value +15%

10%

+10%

30%

MARKET VALUE

60%

-10%

75%

-15%

90% Buyers Who Look

Price it Right INTEREST SHOWN IN A HOME DURING THE FIRST 15 WEEKS ON THE MARKET*

INTEREST SHOWN IN HOME

100

Proper pricing is most important in the early stages of marketing.

90 80 70 60 50 40 30 20 10

*NAR

WEEKS ON MARKET

Pricing to Sell DAYS ON MARKET

The longer a home sits on the market, the less it will sell for*

PERCENTAGE OF ORIGINAL VALUE

100

*NAR

98%

96% 94%

0

4

8

WEEKS ON MARKET

12

91%

16

Presenting Your Property First Impressions are Lasting

Safety First

The front door greets the prospect. Make sure it is

Avoid cluttered appearances and possible injuries.

fresh and clean, or newly repainted. Keep the lawn

Keep stairways clear.

trimmed and edged and the yard free of hoses, toys, and refuse. Flowers enhance a home inside

Let the Sun Shine In

and out.

Clean the windows, open draperies and curtains, and let the prospect see how cheerful your home

Decorate for a Quick Sale

is. Dark homes do not appeal and seem small.

Faded walls and worn woodwork reduce appeal.

Why try to tell prospects how your home could look

Fix that Faucet!

when you can show them by redecorating?

Dripping water discolors sinks and suggests

A quicker sale at a higher price will result.

problems.

Sold by Joanna & Pam

“

Joanna & Pam were with us every step of the way when we put our house on the market. They never gave us any reason to doubt our absolute trust in them to guide us through the daunting process of selling our home. They are generous with their time and energy, and are patient, kind, calm, and unflappable.

They were our steady rock when we needed one most. Joanna & Pam possess many fine qualities, but it is perhaps their unshakable serenity that makes them truly outstanding agents. Real estate is a nervewracking roller coaster ride, and Joanna & Pam’s calm, imperturbable demeanor did much to steady our nerves throughout the process. - John & Fiona, Encinitas

“

Sold by Joanna & Pam

“

Joanna and Pam are truly amazing. They are incredibly knowledgeable, professional and honest. They understood our needs and made selling our home easy. They were always prompt in their communication with us, and always available to answer questions. We could never go through this process without them. Thank you for everything. Highly recommend.

- Jackie D., Valley Center

“

Sold by Joanna & Pam

“

Joanna & Pam were awesome as they helped us navigate our way through a very stressful time of selling our home. They were able to sell our home for over the asking price, which allowed us additional funds to remodel the home we moved into. I had no idea how difficult buying and selling a home in California could be. I now understand the importance of using a professional that is knowledgeable, experienced, patient, and a skillful negotiator. Joanna & Pam possess all those traits. I know I can always count on them to get the job done, and so should you!

- Trudy, Oceanside

“

Sold by Joanna & Pam

“

Joanna & Pam were true professionals in every way. They sold my home during a time that was very difficult for me, and remained calm and reassuring through the entire process. They were a great resource of support, and I am very grateful for their experience, knowledge, professionalism, and patience. I would highly recommend them to anyone who is buying or selling a home! - Don C., Valley Center

“

“The key to any marketing strategy is to ensure that you know your product and the potential buyer – in this case your home and its new owner. When you sell your home, you are competing with homes for sale in your immediate area, so it is imperative to maximize your home’s selling potential – and in real estate, perception is everything! Increasing the perceived value of your home will likely increase your sale price, and through effective marketing, you can separate your home from the competition.

Our commitment to you is to ensure that our local knowledge of San Diego County, our real estate experience, marketing expertise, negotiation strategies, and communication skills are all combined into the perfect blend that maximizes your home’s exposure and ultimately exceed your expectations.

We look forward to working with you!”

-Joanna & Pam

Meet Our Team Partners Karen Christian

Realtor/Independent Transaction Coordinator

With over 22 years or real estate experience, Karen has assisted in the successful closing of over 2,000 transactions. Her experience, knowledge, and expertise in real estate contracts has continuously served our clients since 2007.

Kim Buekelman

First American Title Representative

With over 23 years of serving the Title and Escrow needs of North San Diego County, Kim is always available to answer any questions regarding the complexities of a title report or owner’s title policy.

She is supported by a company of nationwide strength, local expertise, and friendly service. She is committed to providing you with superior service along with the very best products in the industry.

Carrie Dozier & Shelley Silva

Oakwood Escrow

With combined experience of over 38 years, Carrie and Shelley have successfully closed literally thousands of escrows. Their wealth of knowledge in the field of escrow is unsurpassed by none other. Carrie has owned and managed her own escrow company in the past and they both understand the parameters involved in the intricacies of escrow.