DISCOVER A NEW LEVEL OF MARKETING EXCELLENCE
A PREVIEW OF LUGEAN JONES HOGAN AND THE STAR TEAM
MEET LUGEAN JONES HOGAN The most important decision you can make when buying or selling a home is to find the right real estate professional. You need someone with experience and someone who is dedicated to looking out for YOUR best interests. Lugean is energetic, passionate, and driven. An agent who thrives on going the extra mile, she is a devoted wife who loves being active and inspiring others to live well and be happy. Lugean brings this same passion and energy to every relationship she develops. She is a top producer for The Star Team of Bluewater Real Estate, focusing on luxury properties and their communities. Lugean attributes her success in real estate to her ability to understand the individual motivations of each client and her desire to forge lasting relationships with them. She measures her achievements by the value she’s added and the difference she’s made. As a Certified Luxury Home Marketing Specialist, Lugean is committed to staying on top of the latest trends in the local market. She also focuses on areas of specific concern for her clients, including upcoming local events and happenings and any news impacting the health and well-being of the community. ÍÍ 10+ years of committed service in real estate ÍÍ Lifelong resident of the community ÍÍ Respected real estate agent within the community, among homeowners and fellow real estate professionals ÍÍ Recognized as a Platinum Team Producer ÍÍ CLHMS Designee - Certified Luxury Home Marketing Specialist
LUGEAN JONES HOGAN Mobile: 252.723.1628 Office: 252.727.5656 Lugean@StarTeamRealEstate.com www.CrystalCoastLuxuryProperties.com www.StarTeamRealEstate.com The Star Team of Bluewater Real Estate Atlantic Beach Office 407 Atlantic Beach Causeway 6F Atlantic Beach, NC 28512
EMERALD ISLE OFFICE | 200 MANGROVE DRIVE | EMERALD ISLE, NC 28594
FULL-SERVICE LUXURY REAL ESTATE When you hire Lugean and The Star Team, they will become your home’s: MARKETING MANAGERS • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly so you stay informed LIAISON MANAGERS • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback NEGOTIATORS • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority
CLOSING MANAGERS • Providing information to the buyer in a timely manner • Liaising with your lawyer/notary and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
DEDICATION & COMMITMENT
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What an amazing experience we have had with Lugean Hogan. A true professional from start to finish. She followed through on everything discussed and provided needed information for different and necessary services. We would recommend Lugean to anyone looking to buy or sell a home in the area. Anything else we could say would be 100% positive. She is the best of the best, and we thank her for her guidance and patience. Cherie and Jim Wright
Lugean has listed and sold two properties for us and she also helped us find our dream home on the ocean. She is a dedicated, knowledgeable, and hardworking agent. One of our properties that she sold had a number of issues, and she worked diligently to get us to closing. I am always amazed at how responsive and thorough she is with every detail of the listing all the way up to the closing. If anyone is looking to sell or buy a property on the coast, I would highly recommend that they contact Lugean Hogan, and I am certain your clients will be extremely happy with the results. Plus, she makes great jelly, honey, and pastries! Randy Kelly
The purchase of our beach property went very smoothly thanks to the extensive knowledge and expertise of Lugean Hogan. She was extremely helpful in our search for a property that was right for us. Lugean clearly explained and answered all of our questions and concerns about the home buying process, including making an offer, dealing with lenders, negotiating with the previous owner, and the closing. Throughout, Lugean was very professional and responsive to our needs. It was clear from the start that our interests were her number one priority and that my wife and I and Lugean were part of the same team. I would strongly recommend Lugean and the Bluewater Team to any prospective home buyer. Norman Possiel, Jr. It was great working with Lugean! Her communication skills are excellent, and she returned all calls or messages. She helped us get the DEAL we wanted and that’s very important. We would recommend Lugean to anyone looking for real estate. In our opinion, she is the BEST! Ted and Brenda Hedrick
MEET YOUR SUPPORT STAFF THE STAR TEAM: ÍÍ O.K. Hogan - Broker-in-Charge of The Star Team Atlantic Beach ÍÍ Susan Pike - The Star Team Sales Administrator • Compile and verify all of the data for your property • Enter your property into our MLS • Keep you informed of the activities on your property • Assist new customers with our website • Keep in touch with clients and assist them in any way in their property search • Handle e-mail marketing
BLUEWATER REAL ESTATE: ÍÍ Pat Copeland - Broker-in-Charge - Bluewater Atlantic Beach ÍÍ Kristie Elliott - Sales Administrator - Bluewater Atlantic Beach ÍÍ Cathy Shaeffer - Broker-in-Charge - Bluewater Emerald Isle ÍÍ Donese Robey - Sales Administrator - Bluewater Emerald Isle ÍÍ Pat Mizesko - Sales Administrator - Bluewater Emerald Isle ÍÍ Patrick Lister - Sales Marketing Coordinator - Bluewater Emerald Isle
THE STAR TEAM CONCEPT By using our “Total Team Approach” we are able to give our clients:
MORE MARKETING > MORE PROFESSIONALISM > MORE SERVICE Instead of working with a single agent or a small group of agents, we put our entire Star Team on your side. Plus, you get the additional power of Bluewater Real Estate with two offices and over 45 agents. You have the personal contact with your individual agent but the support of our entire team!
I T ’ S A W I N -W I N S I T U AT I O N . Bluewater is the highest performing real estate company in the area, with over 20 consecutive years of sales and rentals. Bluewater can provide more coverage and better service to you. When you list with The Star Team, not only do you get the entire team, but you get Bluewater Real Estate as well, working hard to sell your property.
Lugean.SearchHomesOnTheCarolinaCoast.com CrystalCoastLuxuryProperties.com StarTeamRealEstate.com BluewaterNC.com LeadingRE.com LuxuryPortfolioInternational.com Our combined websites receive over 1 million visitors per month and with our lead generating software, which means MORE buyers for your property. 97% of our buyer leads are generated from online sources. Our search engine optimization and marketing efforts focus on Google AdWords, Keywords, Listings, Facebook, and Clickable Banner Ads to drive traffic to your listings.
LOCALLY CONNECTED Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is also key to maximizing the success of selling and buying a home. The Star Team of Bluewater Real Estate is committed to supporting Lugean and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.
OUR PHILOSOPHY The success of The Star Team and Bluewater Real Estate along with our philosophy and commitment to the community has enabled Bluewater Real Estate to become a top brokerage. We are dedicated to honoring our reputation, while continually investing in enhanced products and services that will better serve our clients. The Star Team of Bluewater Real Estate is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions. Whether you are buying or selling, our name will immediately signify you are working with professionals who have integrity, ethics, and offer quality service.
A LEADER IN THE INDUSTRY MARKETSHARE & AGENT PRODUCTIVITY Our Leading RE® member connections amassed over $372 billion in Home Sales last year, selling more than any other real estate network. BRAND NAME AWARENESS Bluewater Real Estate and Leading RE® is one of the most recognized brands in real estate. Their national advertising campaign positions the Star Team’s name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as StarTeamRealEstate.com top-of-mind when someone decides it is time to buy or sell their home. ADVERTISING In the United States, The Star Team of Bluewater and Leading RE® has presence in national and international advertising, helping to make their logo a recognized and respected emblem.
WEBSITE TRAFFIC & ONLINE SEARCHES BluewaterNC.com is a highly visited real estate website, attracting nearly 3 million unique visitors annually. Consumers frequently search “Star Team of Bluewater Real Estate” online, and it has become a highly effective search term among a host of many competing real estate brokerages. PROFESSIONAL EDUCATION The Star Team agents are leaders in professional designations, awards, and recognition. NUMBER OF COUNTRIES SERVED As a member of the Leading Real Estate Companies of the World®, The Star Team delivers a presence in over 70 countries by networking with the best of the top Independent Brokerages worldwide.
A FOCUS ON YOUR HOME
MARKETING FOR A NEW LEVEL OF EXCELLENCE
THE OBJECTIVE Our mutual objective is to sell your home:
FOR THE HIGHEST POSSIBLE PRICE IN THE SHORTEST AMOUNT OF TIME WITH THE MOST FAVORABLE TERMS Prior to any marketing strategies being implemented, it is critical to go through a process of discovery - determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a special level of expertise, strategy, and exceptional marketing to the right buyers. This is key to maximizing the true value of your home.
MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As Realtors, we have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive brokerage resources. TOGETHER WE WILL: ÍÍ Prepare for the “Window of Opportunity” ÍÍ Leverage the attributes of your location ÍÍ Prepare and present your home ready for sale ÍÍ Highlight your home’s features through professional photography ÍÍ Showcase your home to the market through professional and strategic marketing ÍÍ Maximize the exposure of your home through our extensive network ÍÍ Leverage the brokerage’s reputation and recognition ÍÍ Cooperate and communicate to maintain your home’s perception of value ÍÍ Promote your home locally, nationally, and internationally ÍÍ Maximize your home’s web exposure ÍÍ Prepare your home so that it is always ready to be shown to potential buyers ÍÍ Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation ÍÍ Finalize your sale ÍÍ Find your next dream home
THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
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MARKETING YOUR LOCATION According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!
PREPARE TO PRESENT YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed. PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. Take advantage of new technology to showcase the true essence of the property within its environment, especially if your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability. A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
PROFESSIONAL & STRATEGIC MARKETING Professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and Realtors listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers. YARD SIGNS & DIRECTIONALS The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot and directionals help guide people to the home.
NETWORKING & REFERRALS Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market.
PUBLIC & PRIVATE SHOWINGS Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers.
WEB EXPOSURE 95% of buyers look at homes online in the home buying process. With our website, we have over 20,000 active prospects. Our website is also syndicated to hundreds of website to increase exposure.
LUXURY ADVERTISING For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning.
A PLATFORM FOR 24/7 WEB EXPOSURE With 95% of home buyers beginning their search on the internet, we will want to ensure that your home will receive maximum online exposure. As part of our marketing plan, your home will receive unparalleled exposure to consumers and Realtors, across the globe, through our extensive online partnerships.
SHOWING THE HOME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items are removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule. Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
MARKET ANALYSIS We will review a market analysis, which is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as our marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that we are here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.
SELLER SERVICES GUARANTEE ADDRESS:
If, for any reason, the Seller(s) decides not to sell the above mentioned property, or is unsatisfied with the services rendered by The Star Team, the Seller(s) may call the Broker-in-Charge and give him/her 48 hours to remedy the situation. If the situation is not remedied to the satisfaction of the Seller(s), the Seller(s) may CANCEL the Listing Agreement with no penalties or expense reimbursements.
NO IFS....ANDS....OR BUTS Listing Agent
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EXPERIENCE LUXURY MARKETING
TO FIND YOUR NEXT HOME
FINDING YOUR NEXT HOME If you are looking to buy or sell another property, let our knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the internet, so allow our extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
DEFINING YOUR GOALS & OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. ÍÍ Where are you thinking of moving — local or out of state? ÍÍ Do you have a budget? ÍÍ What do you and your family need from your next home? ÍÍ Are you looking for a turnkey or renovation property? ÍÍ What are your essential requirements during our search? ÍÍ Are there additional financial considerations? ÍÍ When is the ideal time for you to move? This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
LOCATING THE RIGHT PROPERTY When helping you look for a property, we will make recommendations based on our experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, we will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, we will protect and represent your best interests.
NOTES
On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.
Lugean Jones Hogan
LUGEAN JONES HOGAN & THE STAR TEAM 252.723.1628 | Lugean@StarTeamRealEstate.com | StarTeamRealEstate.com Ea c h of f ice is independentl y owned and o perated. Co pyrigh t© September 2 019