Michael Coburn - Recruitment Book

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Home of the Best Agents!





301 S Watters Allen, TX 75013 972.390.2480


T A BL E OF CONT ENTS Get to Know RE/MAX Town & Country A Personal Message from the Owners


Grow Your Business with RE/MAX Town & Country It Starts with You 30

Our Mission Statement


Meet the Broker: Michael Coburn


Who is RE/MAX Town & Country?


People to Know: Our Team


Full Service Real Estate Company


Getting Started with RE/MAX Town & Country


Why Work with a RE/MAX Town & Country Agent?


Our Onboarding Process 37

RE/MAX Town & Country’s VIP Service Guarantee


RE/MAX Outsells the Competition


Serving Our Community


RE/MAX: The Brand Behind the Brokerage


Marketing and Brand Awareness Brand Marketing 40 Personal Marketing 42 Lead Generation Systems 44 Listing Presentation Tools 46

What We Offer at RE/MAX Town & Country Why Join RE/MAX Town & Country?


Luxury Marketing 49

Teamwork and Partnership


Commercial Real Estate


Ongoing Education and Training


The RE/MAX Town & Country Agent Development Program


Lead, Conversion, and Growth Systems


The Benefits


Technology, Programs, and Systems


Agent Testimonials 26

Preferred Vendors 58 Our Guarantee 59





A PERSONA L M ESSAGE F ROM THE OW N ERS Thank you for considering RE/MAX Town & Country as the place to grow your real estate career. As Broker/Owners, we recognize our agents are our most valuable asset; without you, we do not exist! Our highest purpose is to provide you with exceptional support, development and service so you can focus on servicing your clients. We live and work locally, so building relationships with partners we trust, supporting our local community and creating meaningful relationships are an integral part of our service guarantee to you and your clients. — Michael and Debra Coburn | Broker/Owners, RE/MAX Town & Country


O U R MI SSI ON STA T EMENT To help our real estate professionals become and remain intentional and proactive so they can create the time and money needed to achieve their personal mission in life!


WHO I S RE/ M AX TOW N & COU N T RY ? At RE/MAX Town & Country, we believe in agent success, and you will see it over and over again in everything we do. You’re in business for yourself, but not by yourself. We believe in providing our agents with the tools, development, support, and resources necessary to better serve their clients and grow their business efficiently. We are committed to supporting our agents and their clients. We provide the highest level of service through our extensive marketing and networking platforms and innovative technology. Our office is supported by a highly trained and skilled administrative team.


F UL L SERV I CE RE AL EST A T E COM PA NY At RE/MAX Town & Country, we are proud of our well-established reputation for exceptional customer service. For more than 30 years, we have adapted to the ever-changing real estate conditions and will continue to be pioneers, ensuring we provide the most professional and comprehensive real estate services to you and your clients. We also align ourselves with qualified and relevant service providers that appreciate the importance of customer service and accountability.



Our commitment is to provide the most innovative and strategic platform of resource-filled marketing materials that are combined to be incredibly effective.

Reliant (NRG) is our on-site utility concierge to assist your clients with the transfer and connection of all utilities.

MORTGAGE SPECIALISTS Supreme Lending, our on-site and respected preferred mortgage brokerage is highly qualified and can offer prequalification, fast financing approval, and a wide variety of innovative loan programs to meet the needs of today’s home buyers.

INSURANCE We provide competitive insurance rates for homeowners as well as security during the transaction — having the right coverage is an integral part of the process.

LEGAL SERVICES Legal counsel is available to assist with all the legal matters that may arise during a transaction.

TITLE COMPANIES Your clients will receive fast, responsive customer service and convenient access to our on-site title experts, Lawyer’s Title. They provide all the necessary research to assure flexible, cost-effective title and closing services.

PREFERRED VENDORS We align ourselves with qualified and experienced providers, which is key to providing your clients with peace of mind — before, during, and after their transaction. Our Preferred Vendor list is available to all agents on our company intranet.


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WHY WORK W I T H A R E/MAX TOWN & COU N T RY AGENT? AN EXPERT AT YOUR SIDE... One of the most important decisions your clients can make when selling or buying a home is working with someone they can trust. They should put the sale or purchase of their home in the hands of an experienced agent who will produce their desired results and effectively manage the transaction from start to finish. This is a huge financial transaction with many emotional aspects — being the right agent is key to ensuring that your clients never feel alone. RE/MAX Town & Country agents serve as trusted advisors and will be there to guide clients through the process and help resolve any issues that may arise. No one in the industry compares to a RE/MAX associate’s knowledge and training in the real estate market. Collectively, we hold more professional designations, and nobody in the world sells more real estate than RE/MAX.

...AN AGENT YOU CAN TRUST. RE/MAX Town & Country agents possess the specialized knowledge and skills to guide clients by: • • • • • • • • • •

Truly understanding the local real estate market Assessing the true value of a home Delivering maximum exposure when marketing a client’s home Understanding and finding the home a client really wants to buy Negotiating the offer in favor of the client Navigating inspections, appraisals, and checking all the details Managing transactions from start to finish Successfully closing the deal Overseeing the transition from seller to buyer and/or buyer to seller Providing ongoing support and all the right connections

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RE/M A X TOW N & COUNTRY’S V I P SERV I CE G U A RANTEE WHAT THEY HAVE: At RE/MAX Town & Country, we are invested in providing our agents with the best systems and support, so you can offer your clients VIP Service:



On-site broker and manager support, highly skilled administrative team, transaction management system, inhouse mortgage broker, and on-site title company.

Michael is an approved certified TREC instructor, and we have developed a series of classes, including the required three hours of contract-related classes that are approved by TREC for your continuing education.

VIP MARKETING SERVICES Our partnership with one of North America’s leading real estate marketing companies provides you, your client, and their home with unparalleled marketing — from elegant and customized brochures and sophisticated presentations to global access through the world of digital and social marketing strategies.



We have developed relationships with key vendors, both locally and globally, to ensure that your clients have access through you to the right service or product.

We offer a complete agent development program through unique and effective consulting, training, and accountability, specifically designed to help associates achieve at the levels to which they aspire.

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The RE/MAX Collection offers exclusive advertising opportunities and incentives, training, and marketing tools to help you in serving your most discerning clientele.


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$5.0 Million

87 OF 100

©2021 RE/MAX, LLC. Each Office Independently Owned and Operated. Data is full-year or as of year-end 2020, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2020; data for all other competitors is from company websites and industry reports. 1U.S. transaction sides per agent are from the T3 Sixty Real Estate Almanac Enterprises report, citing 2020 transaction sides and agent counts, some of which are estimated by T3 Sixty. 2RE/MAX, Keller Williams, Berkshire Hathaway HomeServices, Compass, Better Homes and Gardens, Century 21, Coldwell Banker, ERA and Sotheby’s transaction totals include commercial transactions while totals for all other brands are residential only. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? *Based on 2021 REAL Trends 500 data, citing 2020 transaction sides for the 1,753 largest participating U.S. brokerages (ranked by transaction sides).

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S E RV IN G OU R COM MUNITY RE/MAX agents are well known locally, nationally, and internationally for their involvement in many community programs. The Michael Coburn Team and RE/MAX Town & Country are committed to working in their local community, serving their clients’ real estate needs as well as being a part of the daily lifestyle.

CHILDREN’S MIRACLE NETWORK For 29 years, RE/MAX has partnered with Children’s Miracle Network Hospitals, raising more than $170 million in the U.S. and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods.

SUSAN G. KOMEN ® FOR THE CURE RE/MAX affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, RE/MAX agents have contributed more than $7 million to the fight against breast cancer.

RE/MAX GREEN Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.

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RE/ M A X: T HE B RAND B EHI ND T HE B ROK ERAGE MARKET SHARE AND AGENT PRODUCTIVITY RE/MAX agents average more sales than other real estate agents in the United States.

BRAND NAME AWARENESS RE/MAX is the most recognized brand in real estate. Its national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand in the forefront of their mind when it is time to buy or sell their home.

PROFESSIONAL EDUCATION RE/MAX agents lead the industry in professional designations, awards, and recognition.

GLOBAL REACH RE/MAX has access to thousands of international agents through the phenomenal presence of the worldwide RE/MAX network. With over 137,000 associates in over 110 countries, RE/MAX has the inside track on customers around the globe.

TOOLS AND TECHNOLOGY From REMAX.com, TheREMAXCollection.com, and Global.REMAX.com websites to RE/MAX Mobile App,

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W HY J OI N RE/M AX TOW N & COUNTRY ? At RE/MAX Town & Country, we enthusiastically deliver exceptional service and support for the professional development and personal needs of our agents — this is our highest purpose.



RE/MAX Town & Country is here to provide you with the tools that give you the advantage over your competition so you can become a top performing real estate agent in your market. Gain instant credibility through a global brand, use leading edge tools, cutting edge technology, unsurpassed marketing strategies, and extensive education with training programs that provide real systems for growth and success.

Family, Loyalty, Consistency, Honesty, Integrity, Commitment, Passion, Productivity, Professionalism, Personal Growth, and Win-Win Relationships!

OUR CULTURE We are a positive and inspired team of highly ethical real estate professionals. We enjoy a dynamic, fun, and firstclass environment for the success and fulfillment of all.

OUR VISION A positive, productive, and profitable office that inspires, develops, and supports high-minded learning based professionals committed to their quest for success!

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OUR BELIEFS • • • • • • • • • •

Real estate is a get rich business Leverage is the key to abundance My only limit is time I reap what I sow Focus is the key to success I must be willing to move out of my comfort zone There is no growth without discomfort The market does not determine my income My environment must support my goals Duplicable processes and systems guarantee results

TEAM WORK AND PA RTNERS HI P THE MOST EFFECTIVE WAY TO SUCCESS As real estate professionals, RE/MAX Town & Country recognizes the importance of you creating a partnership with your clients. It is our goal to equip you with all the knowledge you need to ensure your clients understand all the processes and collaborate with you on all expectations to ensure they are realistic and attainable. In return, it is important that your clients provide you with an in-depth understanding of their expectations — the “musthaves” and the “do-nots!” Communicating effectively is paramount, as it contributes to a pleasant experience where you and your clients feel secure in knowing that we are providing for everyone’s best interests. In addition, RE/MAX Town & Country believes your knowledge of the market, experience, and professionalism should complement the needs and requirements of your clients, and together we will fulfill their goals.

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T HE RE/ M A X TOW N & COUNTRY A G EN T DEV ELOPM EN T PROGRAM At RE/MAX Town & Country, you will be exposed to some of the best and most unique training in the country, which, by the way, is only available in our office. We are not like most offices that only offer a two or eight-week training program. Instead, we believe that mastery is the key to an agent’s success! Therefore, our training program is complete and continuous, so that you will always have a place to bring your experiences back, and you can improve upon the knowledge and skills necessary to achieve your goals. Now, it’s important to understand that classroom lecture is simply one component of your development with our office. In fact, it’s been our experience that training is pretty much worthless unless it’s sandwiched between consulting on the front end and accountability on the back. As one of our associates, you are going to have the opportunity to take advantage of our Complete Agent Development Program. We say “Complete” because we provide what most other offices leave out: high-level business consulting, consistent accountability, and supportive mastermind groups, specifically designed to help associates achieve at the levels they aspire. • • • • •

Proven customized and sophisticated Marketing Systems Lead Generation, Lead Conversion, and Growth Systems Coaching and Training Systems Leading Edge Technology Programs and Systems Support and Leadership Systems

Take advantage of our Complete Agent Development Program — no matter your experience in real estate, our systems are designed to provide advantages and opportunities that can be implemented successfully into your business.

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T HE B EN EFI TS At RE/MAX Town & Country, our systems are designed to give our agents a core foundation of strategic, professional, and customizable solutions and services:



Michael and Debra Coburn bring knowledge, experience, and vision to their Brokerage — and a simple determination to ensure their agents are provided with the right tools and strategies, office environment, and structured support systems.

Connecting with agents locally and globally to learn new ideas, overcome challenges, and expand your knowledge and connections is important to your continued growth.

MARKETING SYSTEMS AND STRATEGIES Marketing is key to creating the right connection with your personal sphere, past customers, and new opportunities. RE/MAX Town & Country offers unparalleled marketing support and tools of exceptional quality and proven results.

LEAD GENERATION SYSTEMS We not only generate leads through our internal systems, we offer you access to proven strategies with a full implementation system, from print to social media strategies and geographic farming to global marketing.

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EDUCATION AND TRAINING Our system of education and training is designed to match your needs and requirements — from the basics to staying current with ever-changing real estate industry requirements, from specialized training to securing key designations.

COACHING AND WORKSHOPS Our coaching programs, workshops, and seminars offer our agents the opportunity to connect with industry leaders, service providers, and experts who will assist in the implementation of effective strategies and systems.

DATA MANAGEMENT TOOLS Organization is key to managing your clients and opportunities. Our goal is to ensure your business is positioned to remain connected using the right technology.

ADMINISTRATIVE SUPPORT Our administrative team will assist in helping you work smarter and more systematically, providing support that will enable you to become more streamlined in your work.

OFFICE ENVIRONMENT A positive work environment with competent and positive peers and colleagues is key to high productivity and the means to elevate your business.

NAME BRAND AWARENESS Our strong presence in the market, both locally and nationally, automatically establishes your credibility and professionalism.

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A G E N T TEST I M ONIALS “Becoming a part of RE/MAX Town & Country has been one of the BEST decisions in my work career! The training, guidance, encouragement, and support I have received have helped me be successful. After my first year at RE/MAX Town & Country, my production had doubled. I have been here for over six years, but wish I would have joined sooner. Michael is very approachable and is available to answer questions, encourage, or just be there to bounce ideas off of him. The staff is all very professional, yet being a part of RE/MAX Town & Country feels like ‘family’!” — Jacqueline Schrock, Broker “I joined RE/MAX Town & Country in October of 2010 after selling real estate for three years at two other bigname brokerages. I made the decision to move to RMXTC because of the managing broker/owner, Michael Coburn. His attention and willingness to help agents is far and away better than anyone I’ve ever met. His positive energy and attitude create a culture within the office that makes it easy to succeed. I didn’t want to work for a company/broker that taught me their training from a curriculum book, but never had the sales success themselves. Michael sold houses and ran a team for decades before owning the office, and was the top agent in Collin County back when he was selling. I knew he was the person I wanted to learn from. Since joining RE/MAX Town & Country, I have increased my gross commission income by over 900% and continue to be ranked in the top 1% of Realtors® in town. Michael keeps me accountable and makes every agent in the office want to succeed. He provides the knowledge and demonstrates the work ethic that is required to become a top agent in this market. I can positively say I would not be where I am today had I decided not to join this office in 2010.” — Anthony Graham, REALTOR® “I joined RE/MAX Town & Country in March 2009 when I got my license. I interviewed with several companies but was impressed by the energy and enthusiasm of the Broker, Michael Coburn, and the training he showed he provided. The training and encouragement I have received since are second to none. I made Rookie of the Year my first year and have received several awards for production since then. Michael is a hands-on Broker who is in the office every day to support his agents like no other Broker. We work in a beautiful building with a couple of conference rooms to meet clients and of course the best training/meeting/presentation room. It has a great kitchen that we have parties in, and we grill out back. There is a great atmosphere of helping each other in this office. I can’t imagine working anywhere else!” — Terry Berry, REALTOR®

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“I joined Michael & Debra Coburn and their team at RE/MAX Town & Country five years ago, and I know without a doubt it is absolutely the best brokerage for me! When you become a new agent, you have many brokerages to choose from. The reason I chose Michael to be my Broker was not only his 30 years of knowledge and experience in the industry, but he also does all the training personally in-house for each of his agents. When you start, you go through a program called FastStart – a step-by-step guide of what to do during a transaction from beginning to end. His new agent training, coaching, and classes have you walking away with confidence and determination to be the best agent you can possibly be. If you are in a transaction and you come across any hurdles, Michael is just a phone call away. I can’t tell you how many times he has helped me save a deal. Michael Coburn has an energy and passion for the industry that is contagious and unbelievably motivating! This office doesn’t feel like an office but rather a warm and inviting home that always has its door open – who doesn’t love that in their work environment? How can you not choose RE/MAX Town & Country? You can’t!” — Brittany Buono, REALTOR® “I want to start this out by saying that I’m a previous RE/MAX office owner/partner. Seven years ago, I decided to sell my interest in the partnership and find a new office. When I met with Michael & Debra Coburn, I quickly realized that they were at the top of their game with their extensive knowledge and experience in the real estate industry. I also found them to be very honest people with integrity. Once I joined the office, Michael and I met to discuss my goals. I could tell that he and Debra had my best interest at heart and they helped me develop a business plan that not only met my goals, but exceeded them! I don’t think it would’ve been possible to achieve the milestones I’ve reached without their encouragement, guidance, and their effort to go above & beyond on my behalf. I’m very happy that I made the right decision to join RE/MAX Town & Country, and I couldn’t recommend any other office, Broker, or office manager more!” — John Allen, REALTOR® “I’ve been with RE/MAX for over 20 years, with several different RE/MAX offices. RE/MAX is a wonderful company and brand, but I really saw the full extent of RE/MAX when I came and joined Michael Coburn and RE/MAX Town & Country. I found that Michael had taken education to a whole different level. He not only trains every agent, cares about every agent, but gives you the tools, the knowledge, and the words to go out there and look like a superstar right out of the gate. I was amazed at everything he puts together for his agents. Not only is Michael a great RE/MAX Broker, in my opinion, I would say he’s the best Broker. I know and love a lot of them, but I’ve just have to say Michael raises the bar when it comes to Broker support. Because Michael was one of the top agents in the industry, he has a great way of teaching us how to do that. So, if you’re thinking about a new Broker, hands down, it’s RE/MAX Town & Country. I won’t go anywhere else.” — Stephenie Barker, REALTOR®

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I T ST A RTS W I T H YOU WE SHOW YOU HOW TO BE IN BUSINESS FOR YOURSELF, NOT BY YOURSELF At RE/MAX Town & Country, we don’t tell you how to run your business; we support you in running your business. Our role? We provide you with the competitive advantage: the instant credibility of a global brand standing behind you, cutting edge technology, professional marketing systems and strategies, in-depth education, and ongoing training and the right leads, so you can be a top performing real estate agent in this market. Aiding your success is the driving force behind everything we do and provide for our agents.

MAKING THE RIGHT MOVE At RE/MAX Town & Country, our onboarding plan is designed to address your individual requirements: 1. EVALUATING your new marketing image with RE/MAX, including signage, online presence, and announcement to clients and the community. 2. RESOURCES for selecting and implementing the new RE/MAX marketing materials you will want to utilize to market yourself and your listings. 3. TRAINING on all the tools and platforms you will use.
 4. SUPPORT through appointments with the RE/MAX Town & Country team who will orientate you to on our technology, marketing, and client care systems. 5. MOVING in to your new office and meeting all your new colleagues.

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L I ST EN S . CARES . DELIVERS. Michael Coburn has been a career RE/MAX Realtor® and Broker since 1987! He became a company Top Producer and award winner, growing his business to a team of five agents and then became Broker/Owner of RE/MAX Town & Country in 2005. Michael has been recognized as a leader in the real estate industry and is highly regarded by his peers. He is a true professional, full of energy and enthusiasm, and consistently displays his service-oriented attitude! At RE/MAX Town & Country, you will receive, without question, the highest level of broker coaching and support in the industry. As Broker/Owner for RE/MAX Town & Country, Michael Coburn has a passion for ensuring our agents receive the coaching and training to succeed and grow their real estate business! Because RE/MAX Town & Country is Michael’s sole office, agents receive 100% of his time, energy, and attention, as he is not focused on multiple offices. As Owner (versus a team leader or manager at another company), he is not focused on meeting recruiting goals and being fired! Michael will be here for his agents for a very long time! Due to his vast experience as a Realtor® and Broker, Michael is a trustworthy source of information for both agents and brokers. He develops and presents his own agent training programs and is always on top of the latest technology, lead systems, and changes in the real estate industry. The outstanding achievements of our agents and office can be attributed to two simple facts: Michael is a dedicated Broker who doesn’t mind working hard to help agents accomplish

their goals. Coupled with his high standards of excellence and ethics — you can be certain that you will be treated fairly and professionally and enjoy a successful career at RE/MAX Town & Country. The bottom line: Michael Listens, Cares, and Delivers! Michael is a frequent contributor on CBS 11’s, “The Ones for Real Estate” with Ken Molestina and has been featured in The Real Estate Executive, Southern Living, Real Producers, USA Today, and many other publications as a leader making a difference in our community. Why work with any other Broker when you can work with the best? Michael has the credentials to prove it: •

30+ Years of Experience and Dedicated Service with RE/MAX

Top 1% of Realtors® Nationwide based on Sales Units

#1 Realtor® in Collin County Award — Units Closed

Top 5 Realtors® in Collin County for 5 Consecutive Years

Top 20 RE/MAX Agents Award in D/FW for 14 Years

Voted one of the Best Real Estate Agents in Dallas by D Magazine

Member RE/MAX Hall of Fame

RE/MAX Lifetime Achievement Award

As the Broker/Owner of RE/MAX Town & Country, Michael Coburn would love to meet with you to explore the possibilities of joining our dynamic sales team. Wouldn’t it be worth an hour of your time to self-discover there might be an environment more conducive to your career goals?

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W E’RE HERE TO HELP At RE/MAX Town & Country, we pride ourselves in making your transition to our brokerage as smooth as possible. We are here to get you comfortably set up, connected, and trained on our systems. MICHAEL COBURN | Broker/Owner 972.390.2480 MichaelCoburn@REMAX.net As Broker of RE/MAX Town & Country, Michael is easily accessible to provide support for our agents. He is also the Director of Development through our Complete Agent Development Program, which includes consulting, training, accountability, and coaching. Michael brings 30+ years of real estate experience, high energy, and a positive attitude to the office to make it a fun and interactive learning environment!

DEBRA COBURN | Owner/Manager 972.390.0000 DebraCoburn@REMAX.net Debra brings 15 years of H.R. plus business management experience to the office and has been with RE/MAX for over 20 years. Debra is in charge of all office procedures pertaining to the day-to-day management and operation of our office, administrative staff, and our business partners. This includes responsibility for all financial matters for our building and company, including agent expense statements and commission disbursements.

LAKEN DAVIS | Director of Brokerage Services 972.390.0000 JoinMe@RMXTC.com Our Director of Brokerage Services assists Michael with all recruiting, retention, and onboarding services and processes. Laken also performs tasks related to continued agent development, event coordinating, assigns agents with copy codes, print drivers on computers, and troubleshoots basic technology issues. She is also responsible for promoting, marketing, and networking to grow our office and increase our market share. Laken also supports agents joining the office, helping them get acclimated so they receive the maximum support in growing their real estate business.

CINDY EROVICK | Director of Contract Compliance 972.390.0000 Admin@RMXTC.com Cindy assists Debra Coburn to accomplish day-to-day tasks for the office and its agents. Her primary responsibility is contract compliance, reviewing and processing agent Commission Disbursement Requests and Status Change Requests, and is responsible for assisting Debra with agent billing, 1099s, and production reports. Cindy also assists agents with Back Agent training.

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G ET TI NG ST A RTED WITH R E/M AX TOW N & COUNTRY If you didn’t possess the right drive and self-confidence you would not be standing here ready to take on a new exciting professional opportunity — whether you are new to real estate or have extensive experience — a new environment needs to be explored, examined, and incorporated. Over the next few weeks, you will be introduced to all of our procedures, practices, strategies and systems, as well as our array of products and services — all designed to assist your real estate business.

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O U R O N BOA RDI NG P ROC ESS • An Introduction to Your New Colleagues and Support Team » An appointment with Broker/Owner Michael Coburn and Director of Brokerage Services to review compensation plan • Onboarding Set Up with Director of Brokerage Services » License, MLS, and board Transfer and/or activation » RE/MAX LLC Activation » Sign RE/MAX Town & Country’s Independent Contractor Agreement and new agent forms » Receive Key Fob and Copier Code • Training Systems Set Up » Registration and training for office and RE/MAX systems » Complete internal systems training with Broker Services Coordinator » Review power of RE/MAX brand and how the available technologies can assist your business » Review the learning opportunities on Remax.net

• New Agent Training » Complete Fast Start new agent training » Attend a RE/MAX Town & Country Policy & Procedure Orientation • Administration and Compliance » Review contract compliance and CDR requirements • Business Development » Develop a Business Plan » Schedule upcoming education courses » Attend RE/MAX and BOOJ training • Marketing » Prepare all promotional marketing materials » Import database into a lead generation system » Review various methods of connecting with existing clients » RE/MAX Megaphone Design Center training • Introduction to Preferred Vendors » Meet our on-site Mortgage Broker and Title Partners

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B R A ND M A RKET ING For almost 50 years, RE/MAX has spent billions of dollars keeping the RE/MAX brand at the forefront of the real estate industry, providing extensive local, national, and international connections that are second to none. This is your opportunity to reap the benefits.

THE WORLD IS AWARE OF YOU RE/MAX has a presence in over 110 countries, which means much of the advertising has a worldwide audience. Why is this important? Because in today’s global economy, your next buyer can come from literally anywhere. Being with a brand recognized around the world — with the ability to promote listings globally and connect with RE/MAX colleagues and their clients — provides a significant advantage to you as a RE/MAX agent.

MEMORABLE NATIONAL AND LOCAL CAMPAIGNS Over the years, RE/MAX has launched numerous campaigns across many platforms, including TV, radio, print, and outdoor — all gaining exposure for RE/MAX offices in every market. Not all marketing tactics are effective in every market. This is why RE/MAX collaborates with its local brokers to figure out how to best utilize the local marketing fund. Combining our best practices with your local market knowledge is an equation that works.

MEGAPHONE DESIGN CENTER The Megaphone Design Center is our in-house marketing resource, enabling agents to create their own flyers, listing presentations, email campaigns, and multimedia campaigns. There are over 1,000 customizable templates to choose from!

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PERSONA L M A RKETING RE/MAX TOWN & COUNTRY’S AGENT MARKETING PLATFORM To complement RE/MAX’s brand awareness and their philosophy of passion and purpose, our marketing platform includes effective print, web, and social media promotional materials. Partnering with one of North America’s top real estate strategic marketing companies, we offer powerful lead generation systems, personal marketing, and listing presentation products and services. Provide your clients a sophisticated and dynamic approach to ensure their home is marketed with the utmost professionalism, maximizing its exposure to achieve the full potential, while leveraging the opportunity to increase your market share and grow your business.

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L E A D GEN ERA T I ON SYSTEMS BECOME THE DOMINANT FORCE IN YOUR COMMUNITY This proven lead generation system positions agents as the dominant force in their local community. By presenting homeowners with quality and relevant information that stands out from your competitors’ marketing, you become known as their hyper-local expert and stay foremost in their minds when they consider selling. These strategies are focused on targeting and capturing interest, with the goal of developing a pipeline of successful leads.

COMMUNITY MARKET REPORTS Through a unique combination of personalization to each recipient, professional quality, and relevant hyper-local information, these Market Reports have been instrumental in connecting with homeowners and therefore generating leads — agents see approximately 3x return on their first year’s investment and 8x return after two years.

COMMUNITY WEBSITES Local websites affirm you as the local expert providing internet exposure and adding another lead generation avenue.

SOCIAL MEDIA Highly targeted Facebook, Twitter, and Instagram messaging to a hyper-local community builds further brand awareness and effective posts and advertising generate new followers and leads.

LEVERAGE YOUR LISTINGS Outclass your competition by mailing your property brochures to the homeowners within your hyper-local community. Show your target audience your ability to market a home effectively, as well as create the opportunity to attract potential buyers.

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L I ST I N G PRES ENT A T I O N TOOLS BETTER PRESENTATIONS GET BETTER RESULTS Homeowners are no longer content to believe in your marketing abilities; they need to see it for themselves. Select from a platform of tools, strategies, products, and services that are professionally designed to set you apart from your competition.

PERSONALIZED PRE-LISTING BOOKS Impress your potential sellers with a presentation book that reflects your professionalism and showcases your marketing abilities and strategies.

CUSTOMIZED CMA PRESENTATIONS Display your analysis of the homeowner’s property using a professional, yet innovative method of presentation.

LISTING PRESENTATION PACKAGES Showcase your full marketing capabilities and appreciation of the importance of professional marketing with this ultimate presentation of materials.

DEDICATED PROPERTY WEBSITES Promote the home on a dedicated website — go to the next level by adding social media and online marketing.

PERSONAL BROCHURES Business cards simply get lost — stand out from your competitors by providing your customers with a professional profile of your real estate services.

BUYER’S AND SELLER’S GUIDES Give you clients peace of mind with these beautifully prepared, sophisticated, yet simple-to-follow guides — they will appreciate your commitment to assisting them through the process.

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LUXU RY M ARKETING RE/MAX has created a unique brand identity for luxury homes. The RE/MAX Collection offers exclusive advertising incentives, training and marketing tools to help you better serve your most discerning clientele. Active eligible properties, single family homes, condominiums and townhomes must be twice the average listing price of your local area real estate. Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect the desire for luxury, character, quality, and beauty. The RE/MAX Collection offers all this and much more to affluent home buyers and sellers around the world. The RE/MAX luxury home marketing program provides exclusive advertising incentives, specialized training, and distinctive marketing tools to RE/MAX agents to better serve the most discerning clients.

ADVERTISING The RE/MAX Collection Magazine features the distinctive branding of The RE/MAX Collection and showcases luxury listings to a minimum circulation of 20,000 readers in the most prestigious neighborhoods in North America.

Give your listings the worldwide exposure they deserve, and that your clients expect. The RE/MAX Collection offers exclusive advertising discounts in The Wall Street Journal, duPont Registry and Unique Homes. It’s the perfect way to match exquisite properties with the right buyers.

EDUCATION While participation in The RE/MAX Collection does not require any fees or certifications, many agents choose to pursue additional education to enhance their knowledge and reputation. The RE/MAX Collection is a proud partner of the Institute for Luxury Home Marketing. Learn how you can earn The Institute’s Certified Luxury Home Marketing Specialist™ (CLHMS) designation.

THE CLHMS DESIGNATION The Certified Luxury Home Marketing Specialist™ (CLHMS) designation assures affluent buyers and sellers that real estate professionals have the knowledge, experience, and unique skills to meet their needs. Agents who hold the CLHMS designation have documented performance in the Top 10% of their residential markets, and have successfully demonstrated their expertise in the luxury home and estate market.

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CO M M ERCI A L REA L E STATE With RE/MAX’s focus to become a dominant force in the commercial world of real estate, a full service and support system is in place to assist our agents in this arena.



To provide a platform of commercial support for brokers, offices and regions made up of quality tools, training, strategic alliances, and customer service that will help them win more business.

Created by Dan Andrews of Commercial Real Estate Advisors, the Accredited Commercial Professional (ACP) course is a 12-hour, comprehensive introduction to commercial real estate.



By 2019, RE/MAX Commercial expects to break into the TOP 12 Commercial Brokerage Networks. Increasing its total volume to nearly $14 billion through its vast network of commercial real estate practitioners.

RE/MAX Commercial provides a better way in commercial real estate. RE/MAX Commercial Practitioners provide timely, responsive and professional service, along with the personal attention clients deserve, without the bureaucracy.

LEGACY From the onset, commercial practitioners were drawn to the RE/MAX network’s entrepreneurial environment and maximum commission concept. Two full-time commercial agents joined in the first year of the network’s founding, and the first Certified Commercial Investment Member (CCIM) came aboard in 1977. The RE/MAX Commercial brand was officially established in 1990, leveraging the influence of the RE/MAX name and reflecting a commitment and expertise specific to commercial real estate.

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Brokerage practice areas

Product categories include:


• Multi-Family

• Acquisition

• Office

• Disposition

• Retail

• Leasing

• Industrial

• Consulting

• Land

• Commercial Short Sales

• Medical Office

• Commercial REO

• Mixed-Use Development

• Business Brokerage

• Single-Use Outparcels

• Property Management

• Commercial Development

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O N GOI N G EDU CA TION A ND TRA I N I N G The RU App in the MAX/Center provides industry-leading education on demand – learn on your schedule. Improve your skills and grow professionally – it all starts at RE/MAX University. • • • •

Designation and certification courses Educational videos Discounted CE classes Technology training guides and videos

• • •

Momentum course and resources Earn points Access anywhere, anytime, on any device

At RE/MAX Town & Country, our in-house classes are presented by Michael Coburn, Broker and Director of Development, and occasional guest speakers on important topics, as well as instructors certified to teach MCE courses for continuing education. • • •

Assist agents in gaining a clear vision of their career aspirations and what specific activities and classes that will assist them in achieving those aspirations. Help agents to discover daily habits and activities that are dollar productive and to set the foundation of their business as a proactive and intentional Realtor®. Classes vary in content, from establishing daily habits for success to marketing ideas, best practices when working with buyers or sellers, and even how to keep you healthy and less stressed in business.

Educational Training will be posted on the internal RE/MAX Town & Country calendar. Notifications will be sent as new courses are scheduled. Additional courses outside of RE/MAX Town & Country are recommended for attaining additional certifications and designations. Contact the Director of Development, Michael Coburn, for a list of courses that have been approved and validated or to discuss their value within the scope of your Business Plan.

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L E A D, CON V ERSION, A N D G ROWTH SYSTEMS RE/MAX provides its agents with a platform of lead generation systems, from managing your database to creating an automated campaign, to growing your leads and contacts.

BOOJ BOOJ is a referral process that has been proven to be more successful than For Sale Sign calls, generating thousands of customer referrals directly to RE/MAX agents with no referral fees. BOOJ is provided to RE/MAX agents at no extra cost. BOOJ offers integration into your MLS IDX – to see active listings, enhance them, and integrate them into Megaphone Design Center, so you can create online and digital marketing.

PERSONAL RE/MAX WEBSITE Generate a personal RE/MAX website through BOOJ, so your clients can view your profile, connect with you directly and their information will be captured into your CRM database.

RE/MAX MEGAPHONE & ADWERX FREE LISTING CAMPAIGN Adwerx is a RE/MAX approved supplier that brings “big brand” digital advertising to real estate agents, helping them promote their brand and their listings online. Adwerx and Megaphone will provide agents with ready-made ad designs and built-in smart targeting for all ad campaign subscriptions. This exclusive program will automatically create digital ads that will appear on Facebook and other top websites, allowing you to send reports to your sellers and expand the listing reach.

BOOJ CRM BOOJ functions as a full Contact Relationship Management (CRM) system, giving you a safe place to store your contacts and market to your clients. Import your database in one upload, add contacts individually, or even use the BOOJ Aggregator to pull in leads from other sites. Staying top of mind has never been easier with BOOJ’s e-marketing campaigns.

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BOOJ DRIP CAMPAIGNS Drip campaign messages have already been created for you. Simply keep yourself top of mind by implementing this easy to use system by selecting the right messaging for your clients.

BOOJ BUYER CAMPAIGNS Create buyer profiles and have BOOJ generate information on listings that match your buyer’s requirements.

BOOJ HOME SELLER REPORTS LeadStreet’s Home Seller Reports are a great touchpoint for your sellers, providing insight into their home’s web activity and nearby competition. Even better, you can setup these reports to automatically be sent to your clients on your behalf!

BOOJ’S LEAD CONVERSION STRATEGY Once you’ve received a RE/MAX lead, the lead is automatically added as a contact within BOOJ. Access your contact’s profile to gain insight into how and why the lead was generated, and what types of properties your lead might be interested in, so you can develop a customized follow-up strategy to convert every lead.

RE/MAX AGENT MOBILE APP BRANDING Make it simple for your client to interact and keep you top of mind with your own personal RE/MAX Mobile App. Customize the free RE/MAX App with your branding and connect every time a client accesses this property search tool! You will be providing a valuable home search tool to your clients, and the App will also act as your own personal lead generator!

RE/MAX REWARDS Leverage the purchasing power of the RE/MAX brand — you can save on almost everything you want to buy. Also, earn points for every dollar you spend, then pay with points on future purchases. Plus, you can offer the same great savings to your clients!

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This is the private intranet site for RE/MAX brokers and agents, accessible at www.remax.net.

Keep your social media posts, tweets, videos, links, etc. current and sophisticated with a vast selection of RE/MAX and real estate related information

Resources include: • Global Referral Exchange – make connections with any RE/MAX Realtor® throughout the world. • RE/MAX University – training, designations, CE shop, and free videos. • Marketing Materials – from logos to advertising. • Monthly Dashboard – news and events that pertain to RE/MAX. • Approved Suppliers – vendors carefully selected to provide RE/MAX with resources, products, and services that offer preferred rates, discounts, branded materials, and so much more.

SINGLE AGENT PAGES Simple yet sophisticated personal websites that offer IDX integration, map searches, local information, and lead generation pages that integrate with the BOOJ CRM system.

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GLOBAL REFERRAL EXCHANGE As the global world shrinks and more international travel has become the norm, so too have the purchasing decisions of people looking for investments and second homes away from home. This dedicated RE/MAX agent referral system helps you find suitable agents for your clients and in return, become a trusted agent for referrals.

RE/MAX WEBSITES AND LEAD GENERATION Remax.com is RE/MAX’s consumer-facing website that provides access to all RE/MAX listings as well as any MLS with reciprocity. All the leads generated from the website are given fee-free to RE/MAX agents. RE/MAX Commercial is a dedicated website for the purchase of commercial properties. The RE/MAX Collection is a dedicated website to marketing luxury homes throughout the world. Additionally, Global.Remax.com offers all listings showcased on Remax.com in over 49 languages and over 110 countries and territories throughout the world.

TECH NEXT The internal mission of RE/MAX, LLC is to generate value through integration and simplification of all the RE/MAX technology in order for agents to use its connectivity to increase their lead generation capabilities. RE/MAX has built a strong foundation for its web services by simplifying the technology, consolidating web properties, such as maps and lead information capture, together with mobile capabilities and a core set of functionality that provides options for each user. Global.Remax.com also underwent a new look to enhance the experience of the global listings and their potential buyers. Using mobile responsiveness, interactive maps, demographic data, and an integrated global search in 49 languages and 66 currencies for 750,000 RE/MAX only properties, over 100,000 leads were generated in 2021 alone.

BOOJ RE/MAX continues to invest millions of dollars to build technology to convert “clicks into clients.” BOOJ is a stateof-the-art customer contact system captures the leads and filters them to RE/MAX agents as valued customer referrals. BOOJ registers prospects and automatically responds to them and you in order to bring you together

in a client relationship. BOOJ is a referral process that has been proven to be more successful than For Sale sign calls, generating thousands of customer referrals directly to RE/MAX agents with no referral fees, and is provided to RE/MAX agents at no extra cost. Number of Unique Visits per month: 112,858 Number of feature sheets viewed per month: 606,101

MEGAPHONE DESIGN CENTER This online marketing tool offers more than 2,000 professionally designed templates, over 700 of which are RE/MAX branded, with additional templates added regularly. Professional marketing pieces can be created quickly and easily. Create a variety of brochures, flyers, postcards, virtual tours, web commercials, iPad listing presentations, and more! Once completed, materials can be printed via a personal printer, sent directly to a professional printer, emailed to clients and prospects, posted on a website, or sent to Facebook or Twitter. All materials are fully compliant with RE/MAX trademark and graphics standards. Multimedia projects such as virtual Tours, slideshow tours, and express vignettes can be hosted in an IDX compliant format for posting to your MLS.

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PREF ERRED V END ORS LAWYERS TITLE BARON COOK, CATHERINE GINN, AND DONNA HUNT From the simplest residential closing to the most complex commercial real estate transactions, Lawyers Title is committed to providing unmatched expertise and exceptional customer service. Our agents enjoy the convenience of having on-site escrow agents and attorneys to assist in their closings.

SUPREME LENDING JUAN ARCEO, BRANCH MANAGER Supreme has excelled as a leader in the mortgage industry through their ethics, policies, practices, technology, and support. Juan demonstrates a consultative approach to the mortgage loan process and has a strong and genuine belief in the “customer for life” principle of doing business.

RELIANT ENERGY/NRG CONCIERGE SERVICES With just one call to our on-site Reliant Move Concierge, Reliant Energy can assist your clients with setting up all the services that make their new house a home. RE/MAX Town & Country agents also receive a discount when using Reliant Energy for their personal electricity carrier.

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OU R G U A RA NT EE If you’re not 110% SOLD on your decision to join RE/MAX Town & Country after two months, we’ll part as friends, and you will owe us nothing!

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Each office independently owned and operated. Copyright © December 2021