Mary Ann Turrie - CMA 182 Gleneagles Estate

182

GLENEAGLES ESTATES LANE C O C H R A N E

A L B E R T A

COMPARATIVE MARKET ANALYSIS

P R EP A R ED F OR M AR I LYN MO RRI CE & JOH N CRIT T A L

TRUE REAL ESTATE SERVICES

A N IN TRODUCTIO N Dear Marilyn and John, This complimentary Comparative Market Analysis (CMA) was created especially for you to establish the value of your home in the present market and thereby determine the price at which it should be marketed.

We have compared and reviewed your home against other luxury homes currently on the market, whether for sale, under agreement, or recently sold. While your home is undoubtably unique, analyzing the market by looking for homes that have similar style, location, features, and/or condition provides a great insight that can be leveraged to maximize the potential value of your home.

The comparative process known as the “market approach to value” is widely used by appraisers and agents.

It is recognized and accepted as the reliable method of valuing residential real estate.

When selling luxury properties, it is critical to not only appreciate the statistical value but to also maximize the opportunity as well as the intrinsic and emotional value.

We have included an overview of our professional commitment of service, our brokerage’s connectivity, and our dedication of ensuring that your home receives the most sophisticated strategies and solutions through our innovative platform of services.

We look forward to working with you.

Regards,

Mary Ann Turrie — Mary Ann Turrie

Grace Cardenas — Grace Cardenas

M E E T MA RY AN N & G RACE M A RY A N N T U R R I E Early on in Mary Ann's career, she established a strong reputation for hard work, ethics, and a superior ability for negotiating estate and luxury residential sales; after all these years not much has changed. Mary Ann enjoys working hard for her clients and prides herself on providing exceptional customer service to both buyers and sellers. She understands that every real estate purchase is a major investment and that each and every transaction deserves the utmost care and attention to detail.

She will always have your best interests at heart - to get you the best price for your property and to sell it in the shortest period of time possible.

She proudly provides unmatched personal service, with sincere patience, pride, integrity, and diligence.

GR AC E C A R DE N A S Armed with extensive, up-to-date knowledge of the Calgary Real Estate market, Grace is here to understand your goals and lifestyle and then identify market opportunities to structure the best set of options for you. She has access to a strong support team, and most importantly, she will partner with you and ensure you the highest return on your investment.

Over the past eight years, Grace has consistently been ranked among the top agents in Calgary and when making one of the most important financial decisions of your life, it pays to have a consummate professional advising you. You will be in good hands with Grace.

MARY ANN T U RRIE

GRACE C A R D E N A S

REALTOR® CLHMS™

REALTOR®

403.829.6279 maryannturrie@gmail.com www.MaryAnnTurrie.ca

403.710.3444 info@gracecardenas.ca www.GraceCardenas.ca

TRUE REAL ESTATE SERVICES

FULL SERVICE LUXURY REAL ESTATE When you hire Mary Ann and Grace, they will become your home’s:

MAR KETING MANAGERS

CLOSING MANAGERS

•

Showcasing your property with the finest marketing

•

Providing information to the buyer in a timely manner

•

Developing and implementing a customized marketing plan

•

Only accepting certified bank drafts

•

Determining the best price in-line with market forces

•

Liaising with your lawyer/notary and delivering

•

Communicating regularly so you are informed

necessary documentation •

Facilitating answers, resolving any issues during

LIAISON MANAGERS

the closing process, and ensuring the process is

•

Introducing new buyers to your property

completed seamlessly

•

Pre-qualifying the buyers to avoid time-wasters

•

Providing you with timely updates on viewings

CONCIERGES

and feedback

•

Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers,

NEGOTIATORS

interior designers, rental experts, home display, painters,

•

handymen, home inspectors, and moving services

Presenting and negotiating on your behalf with potential buyers

•

Advising you on the merits of each offer

•

Always keeping your best interests as first priority

D E D I C A T ION A ND C OMMITM ENT JUST ASK TH EI R CLIENTS: "Thank You Mary Ann for all of your help." - Kevin

"As first time home buyers, Grace guided us expertly through the process, taking her time to pinpoint exactly

"Mary Ann is the best real estate agent I have ever had!

what we needed, while sharing her deep knowledge of the

She truly cares about her clients. I couldn't have done it

Calgary market." - Noelle & Carlos

without her." - Carla "Grace provided an excellent service, which has made "Excellent service! I was very happy with Mary Ann, who

me a very satisfied customer. This was my first property

went out of her way to ensure my home sold quickly.

purchase and Grace was extremely patient and helpful

Thank you!" - Merion

through the entire purchase. With no doubts, I will surely employ Grace for future purchases." - Vicente "Grace was recommended to us by a family member. She did a great job and we will be sure to recommend her to others." - Ian & Nikki

"We completely appreciate everything Mary Ann did for us and we have already recommneded her our friends!"

Cheryl & Patrick

SU T T O N GROUP - CANWEST Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products are keys to maximizing the success of selling and buying a home.

At Sutton Group - Canwest, we understand the relationship between home buyers and associates must be based on TRUST, mutual goals, and understanding - this is why, first and foremost, your interests are our top priority. Sutton Group - Canwest is committed to supporting Mary Ann and Grace and their clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.

The real estate process requires negotiation of complex issues; therefore, we are committed to working in your best interests. We will help you secure the best possible price, with the most favorable terms, in the best period of time most suitable to YOU.

OU R REALTORSÂŽ MAKE A DIFFERENCE Our team of associates at Sutton Group - Canwest serve the Calgary real estate market and neighbouring communities.

When it comes time to plan your next real estate move, choose your real estate professional carefully. Consider one of our community-minded Sutton Group Canwest associates who are always UP TO THE CHALLENGE.

IN STITUTE F OR L UX URY HOME MA RK E TI NG The Institute for Luxury Home Marketing is fully endorsed by Sutton Group - Canwest; their professional luxury real estate agents are encouraged to acquire their designation and become lifetime members.

Membership with The Institute is gained through an intensive educational experience, where real estate professionals are immersed in the latest techniques and shown relevant tools to better understand their local market and serve affluent clientele. Only those members who have proven performance within the top ten per cent of their communities earn the coveted Certified Luxury Home Marketing Specialist™ (CLHMS) designation. CLHMS™ designees, whose consistent sales in the million dollar and above market ,are further recognized with the Million Dollar GUILD™ achievement.

When you see an agent with these symbols of distinction, you can be assured that you are working with a luxury real estate professional who has the education and proven performance to satisfy the unique needs of the upper-tier real estate market. Mary Ann has acquired the CLHMS™ designation and has achieved the Million Dollar GUILD™ status.

Mary Ann Turrie has been awarded the prestigious Certified Luxury Home Marketing Specialist designation and the Million Dollar Guild recognition by The Institute for Luxury Home Marketing in recognition of attaining knowledge, experience, and expertise in the fine home and estate market and is a member through August 2018

Waco Moore President The Institute for Luxury Home Marketing

Laurie Moore-Moore Founder & CEO The Institute for Luxury Home Marketing

D E TERMININ G T H E VALUE OF Y O UR H O M E

T HE OBJE CTIVE Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS Prior to any marketing strategies being implemented, it is critical to go through a process of discovery - determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

Selling luxury homes requires a different level of expertise and strategy, and exceptional marketing to the right buyers is key to maximizing the true value of your home.

MA XIMIZIN G F A IR MA RK E T VALUE The following key factors affect the sale of your home and are, for the most part, in your control.

Typically, market conditions are not in your control but choosing an agent who has extensive experience in the local market, a respected reputation, and implements a proven comprehensive marketing strategy can make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME. MARKET FACTORS:

CONTROLLED BY:

Price

Seller

Terms

Seller

Condition

Seller

Marketing Programs

Mary Ann & Grace/Sutton Group-Canwest

Value

Buyer/Market Conditions

C O M P A RATIVE MA R KET VALUE

OVERVIEW | 182 GLENEAGLES ESTATES 182 GLENEAGLES ESTATES COCHRANE ALBERTA Sensational mountain view property.

B EDROOMS: 2 B EDROOMS ON U PPER LEVEL

1 B EDROOM ON LOWER LEVEL

TOTAL BATHS: 3; 2 FU LL BATHS, 1 HALF LIVING AREA: 1 , 750 SQUARE FEET, PLUS ADDITIONAL FU LLY FINISH ED WALKOU T YEAR BUILT: 20 0 9

S U G G E S TE D L IS TIN G P RICE After careful review of the data, and considering the present market conditions, we would recommend:

AN ESTIMATED LISTING PRICE OF $799,295 A suggested price will be determined and agreed upon with the sellers and the listing associate.

C O M P E T ITION ON THE M ARKET When pricing a listing to sell, we need to be aware of our competition before we go to market.

NUMBER OF AC TIVE PROPERTIES: 8 PRICE RANGE: $614,90 0 AVERAGE PRICE: $87 7,1 08 MEDIAN PRICE: $782,450 AVERAGE PRICE PER SQUARE FEET: $456 . 74

MLS

START DATE

ADDRESS

PROPERTY TYPE

SQ. FT.

BEDS

BATHS

LIST PRICE

DOM

C4127159

07/11/2017

104 Gleneagles Landing

Detached

1,701

3

2/1

$614,900

71

C4110963

04/26/2017

150 Gleneagles View

Detached

1,658

3

2/1

$745,900

147

C4136848

09/07/2017

48 Gleneagles Close

Detached

1,793

3

3/1

$764,900

13

C4126618

07/10/2017

2,009

3

2/1

$765,000

72

C4131859

08/04/2017

114 Gleneagles Estates Lane Detached 347 Gleneagles View Detached

1,760

3

3/1

$799,900

47

C4129581

07/20/2017

1,632

3

2/1

$874,900

62

C4128557

07/14/2017

100 Gleneagles Estates Lane Detached 164 Gleneagles Estates Lane Detached

1,730

4

3/0

$875,000

68

C4125975

0721/2017

216 Gleneagles Estates Lane Detached

1,628

3

2/1

$877,108

61

R E C E N TL Y S OL D PROP ERTIES Recent sold properties are a great indicator of value, and the dollar per square foot they sold for is a great piece of data to use.

NUMBER OF PROPERTIES: 1 AVERAGE PRICE PER SQUARE FEET: $34 8 .11

MLS

START DATE

C4134629

09/16/2017

ADDRESS

21 Gleneagles View

Median price of properties comparable to yours: $636,000

PROPERTY TYPE

Detached

SQ. FT.

BEDS

BATHS

LIST PRICE

1,827

4

2/1

$636,000

DOM

11

LI ST PRI C E T O S OL D PRI C E R A T I O FOR RECE N TL Y S OL D PR O P E R T I E S $700,000

$650,00

$600,000

$550,000

$500,000 1 LIST PRICE vs.

ADDRESS 1

21 Gleneagles View

SALE PRICE

LOCATION

DAYS ON MARKET

LIST PRICE

SALE PRICE

SP% OF LP

Cochrane

11

$649,000

$636,000

98.0%

S O L D P ROPE RTY COMPARISO N

182 Gleneagles Estates Cochrane, AB

MLS # Status List Price Sale Price List Date Off Market Date Sale Date Days on Market Style Bedrooms Full Baths Half Baths Total Rooms Square Feet Acres Lot Size (sq.ft.)

Year Built Fireplaces Garage Spaces Garage Desc Basement Desc Int. Features Ext. Features Sewer & Water Waterfront Beach Desc Assessed Value Taxes Tax Year

21 Gleneagles View Cochrane, Alberta

C4134629 Sold $649,000 $636,000 9/16/2017

3 2 1 6 1,750

2009

11 Bungalow 4 2 1 8 1,827 0.00 1997 2 2 Attached, Int. Access Full Walkout/Fully Finished

A FOCUS ON YOUR HOME

LUXURY MARKETING FOR A NEW LEVEL OF EXCELLENCE

LU X URY MARK ETING FO R M A XIMUM E XPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As real estate professionals, we have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

Together we will: •

Prepare for the “Window of Opportunity”

•

Leverage the attributes of your location

•

Prepare and present your home ready for sale

•

Highlight your home’s features through professional photography

•

Showcase your home to the market through professional and strategic marketing

•

Maximize the exposure of your home through our extensive network

•

Leverage the brokerage’s reputation and recognition

•

Cooperate and communicate to maintain your home’s perception of value

•

Promote your home locally, nationally, and internationally

•

Maximize your home’s web exposure

•

Always prepare your home so that it is ready to be shown to potential buyers

•

Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation

•

Finalize your sale

•

Find your next dream home

THE WIN DOW O F OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market.

In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, is prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

(Amount of Interest)

ACTIVITY

MAKING THE MOST OF INITIAL INTEREST

1

2

3

4

5

6

7

8

TIME ON MARKET

9

10

(Weeks)

- Graphic for Illustrative Purposes Only -

11

12

13

M A R KE TING YOUR L O CATIO N According to real estate convention, the three most important criteria to consider when buying a property are:

LOC ATION,

L O C A T I O N , L O C A T I O N . In fact, buyers are often attracted to a general location, a neighbourhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives are important when determining price, and are very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!

P R EPARE TO PRESENT YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed for sale.

PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive.

Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.

A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home, clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

P R O FE S S ION A L AND ST RA TEGIC MARK ETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and the local real estate professional’s listing service. It needs to be a carefully prepared and strategically implemented plan.

Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure, and reach the right buyers.

YAR D SIGNS AN D DI REC TIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PU B LIC AN D PRIVAT E SHOWINGS Broker tours and Open Houses are ways that other real estate agents see your home and recommend it to their potential buyers.

This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

LUXU RY ADVERTISING For luxury homes, local advertising is not sufficient - these unique, often specialist appreciated homes, need exposure to the elite and discerning. We will showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, and the James Edition.

NET WO R KING AN D REFER RALS

WEB EXPOSU RE

Real estate agents have a large database at their disposal,

94% of buyers look at homes online as their first step in the

particularly their networks with other agents. Referrals are

home buying process. This trend will only to increase over

especially important in the luxury market, as you will want

time. Placing your home online allows the home’s exposure to

to work with well-respected agents with an extensive network

be seen locally, nationally, and internationally, whether it is on

of contacts.

a computer, tablet, or cell phone.

CLHMS DESIGNATION AND MEMBERSHIP

VI RTUAL TOU RS / ONLINE VI DEO MAR KETING

Working with agents who are fully certified in luxury marketing

Creating a digital experience and footprint is an integral part of

is critical as you look to maximize the exposure of your home.

advertising in the 21st century.

Our knowledge, expertise, and access to a unique and targeted network is second to none.

P RO F ES S IONA L PRINTING A ND DIRE CT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbours, potential buyers, and other real estate professionals are some of the most powerful ways to spread the message that your home is for sale.

Your neighbours will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within a 10-mile radius of their present home.

A PL ATF ORM FO R 2 4 / 7 WE B E XPOSURE With nearly 94% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of our marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals, across the globe, through our extensive online partnerships.

S H OWING THE HO M E Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we should ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule.

Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the value of perception.

M ARK ET A NA L Y SIS The market analysis report is compiled from a system that tracks your showings, all real estate professional and buyer feedback, as well as our marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

F I N AL IZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that we are here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.

M O V E OUT C HE CKLIST Clean in, out, and under the fridge and defrost and clean the freezer Clean in, out, and under the stove and clean the oven and all burners Wash the cupboards inside and outside Clean inside and outside of all windows/tracks, closet doors/tracks, and patio doors/tracks Wash walls and floors Dust curtain rods and window coverings Dust or wash fans and vents Dust or wash light fixtures, replace all burnt out light bulbs Clean bathroom thoroughly including the tub, tile, sink, vanity, mirror, medicine cabinet, cupboards, and toilet Have all carpets professionally cleaned All garbage bins should be cleaned, sanitized and emptied and no garbage should be left behind The exterior of the premises should be maintained including sweeping, weeding, and lawn care All utilities and other service connections should be terminated on your last day of residency Leave all keys and garage door openers

T RA N S F ER

DISCO NTINU E

House/Car Insurance, etc.

Electricity

Club Memberships

Water Service

Bank Records

Cable/Internet

Legal Contracts

Garbage Collection

Medical Records

Diaper Service

School Records

Food Service

Veterinarian Records

Laundry/Dry Cleaning Service

Dental Records

Gas/Fuel/Oil

________________

Telephone

________________

Lawn/Snow Service

________________

Newspaper Delivery

________________

Cleaning Service

________________

Nursery Service Milk/Bakery Delivery

NOTIFY Post Office Credit Card Companies Magazines Government (family allowances, etc.)

Family & Friends Mail Order Accounts Vehicle Registration Church ________________ ________________ ________________ ________________ ________________ ________________

_________________ _________________ _________________

IM PO RTANT NU M BERS Post Office

800.267.1177

Government

800.387.1193

Enmax 310.2010 Shaw Cable

716.6000

Shaw Internet

750.6990

Atco 245.7888 Telus 310.2255 Alberta Health

780.427.1432

Calgary Herald

237.7100

Calgary Sun

410.1010

SE L L ER IN F ORMATIO N SELLER' S DE T A I LS Name

Spouse

Address City

Province

Phone

Phone 2

Postal Code

Email Contact Preference

Phone 1

Phone 2

Email

Other

H OME SA LE DE T A I L S Address (if different from above) City Property Type

Province

Postal Code

Single Family (Detached) Townhouse

Single Family (Semi-Detached, Duplex)

Condominium

Co-Op

Square Footage

Size of Grounds

Parking

Number of Stories Bathrooms

Features Bedrooms

Pool

Garage Spaces

Guest Quarters

Staff Quarters

Other

Living Areas Other

Style/Design Builder

Build Year Architect/Designer Location Notes

Arts & Culture

Schools

Sports

Other

INSIGH T F U L Q U ES TI ON S If you had to choose between the shortest sales time or highest price, which is more important?

As research is done on relevant property sales, is there a particular property sale that you would like your agent to pay attention to?

NOTE S

IN C ON C L US IO N Marilyn and John Thank you for taking time out of your schedule to meet with us. As your Realtors, we will make sure to always keep your best interests at the forefront, which is why we wanted to leave you with a few key reminders.

We will provide our solicitors with the necessary information to prepare the closing documents. We recommended that you contact your lawyer and arrange an appointment to attend to the required details.

To finalize the closing details, we will need to meet for no more than an hour. You will need to bring two forms of identification, as well as a copy of your stamped compliance Real Property Report (RPR); it is also advised to send a copy of your RPR to your lawyer in advance.

If you have any issues that remain unsolved or you have any questions regarding the closing process, please feel free to contact Mary Ann at 403.829.6279 or Grace at 403.710.3444 Regards,

Mary Ann Turrie

— Mary Ann Turrie

Grace Cardenas — Grace Cardenas

Each office is independently owned and operated. September Š 2017

MARY ANN TURRIE 403.829.6279 | MARYANNTURRIE@GMAIL.COM

GRACE CARDENAS 403.710.3444 | INFO@GRACECARDENAS.CA