Marnie Bennett - Listing Presentation

B ENNETT P R OP E RTY SHOP S U C C E S S SELLER BENEFITS PRESENTATION

T HE BENNET T P ROS – DOIN G TH IN GS F O R YO U THAT

O N LY # 1 C A N DO!

E V E RY T HI NG TH E B E N N E TT P ROP E RT Y S HO P TO U C HE S

T URN S T O S O L D!

THE BENNETT PROFESSIONALS SELL 1 HOME EVERY 12 HOURS Because we sell more, we can do so much more for you!

MARNIE K N OWS Great things happen when The Bennett Property Shop gets involved.







Over

10,00 0

Over

$3. 9 Billon

Family business with over

homes sold for top dollar since 1994

in residential sales

years of combined experience







Fastest growing brokerage in Ottawa

The Bennett Team outperforms

#1 sales team worldwide²

 #1 sales team in Ottawa³

99. 9%

of all agents in North America¹

150

 #1 winner of Consumer Choice Award for Excellence

¹Stats according to MLS and third party audited by Gingberg Glutzman Fage Levitz LLP. ²Statistics according to Keller Williams Realty International 2010 and 2011. ³In accordance to OREB MLS stats January 1 - December 31, 2019.

AWA R D-W I N NI NG A N D U NMATCHED REA L ESTATE M A RK E T I N G S YS T EMS When you hire The Bennett Pros, they will become your home’s:

MARKETING MANAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Constant communication and seller feedback LEADING EDGE DIGITAL TECHNOLOGY • Global targeting to promote your property to interested buyers • Constantly updating online content for potential buyers • International marketing campaigns to attract overseas buyers QUALIFIED BUYER SPECIALIST • Introducing buyers to your property • Providing you with timely updates on viewings and feedback SAVVY NEGOTIATOR • Presenting and negotiating with potential buyers on your behalf to get you top dollar for your home in the fastest amount of time and least amount of hassle • Your best interests are our first priority

CLOSING MANAGER • Facilitating answers, resolving any issues during the closing process, and ensuring the entire process is completed seamlessly • Providing mortgages, all documents including deposits, waivers, appraisals completed in a timely manner • Liaising with your lawyer/notary and delivering necessary documentation VIP WHITE GLOVE SERVICE & REWARDS PROGRAM Providing you with access to and preferred pricing of experts including legal, insurance, landscaping, interior design, rental, painting, repairs, home inspection, and moving services • Corporate wholesale rates on appliances, furniture, and renovations • Bennett rewards card which provides you a lifetime of savings from both worldwide and local companies (restaurants, events, hotels, travel, entertainment)

M E E T MARNIE BE NN ETT FOUNDER, CEO, BROKER OF RECORD, REAL ESTATE GURU, MENTOR & PUBLIC PERSONALITY

itself with over 10,000 homes sold for top dollar since 1994 and over $3.9 Billion in residential sales.

MA RNIE BENNE T T In the sometimes hard-nosed world of real estate, it is a joy to work with a gifted practitioner who believes that business sense and a generous spirit can go hand in hand. Marnie Bennett is an educator, mentor and wealth coach to clients who seek to master the art of the wise real estate transaction.

As broker of record, founder and public face of the Bennett Property Shop Realty, Marnie Bennett has built a one-ofa-kind boutique real estate brokerage in Ottawa, Canada, whose business philosophy is based on exceptional personal service, leadership, industry-leading innovative policies and practices. Marnie trains a team of 25 elite sales representatives, sharing her deep and wide-ranging expertise with warmth, humour and outstanding results.

The Bennett Property Shop Realty sales volume speaks for

Along the way, she’s gathered a devoted following. Always comfortable in the public eye, Marnie has cultivated a strong identity as a print columnist, TV and radio personality, and internationally recognized public speaker. Such engagements allow her to share her knowledge with a wide audience base, including first-time homebuyers, budding entrepreneurs and high-ranking executives. Marnie is considered among the legal profession to be the leading expert witness for real estate.

Passionate about her calling and deeply dedicated to her clients, Marnie Bennett doesn’t hesitate when asked about her multi-faceted career as mentor, marketer, broker and public figure. “Some people feel boxed-in by their professions, with no room to breathe. I’ve never felt that way,” she says. “I’ve shaped my career in a way that allows me to explore my strengths – one of which is connecting with people. If there’s a chance for me to share what I know with others, I’ll jump at it.”

“For me, this is the best job in the world,” Marnie says simply, and we’d have to agree.

YOU HAVE OUR U NDIV IDED ATTE NTIO N At Bennett Property Shop, our clients come before anything else. As a first-class boutique real estate brokerage and marketing firm, we have the luxury of following our own vision; that is, to ensure that every person who walks through our door feels listened to, cared for and gratified with the ultimate result of our work. Whether you’re a young couple looking for your first dream home, a curious investor eager for advice, or a family looking to sell your current home and buy another, we’re devoted to helping you follow your path.

No two clients are alike. We understand that, and we’re happy to meet your own distinctive needs. Sit back with a cup of hot tea or coffee, and we’ll discuss your goals and thoughts at your pace.

Buying, selling, investing or marketing; residential or commercial; new construction or resale properties: wherever your interests lie, we have the expertise. As top level real estate professionals who are in tune with the ever-changing market and people, we take the time to listen and act swiftly when the timing is right.

YOU DESERVE THE BEST. WE ARE THE BEST. Our sales record speaks for itself with over 10,000 homes sold for top dollar since 1994 and $3.9 Billion in Residential Sales, the Bennett Team has established an enviable reputation.

Our clients always come first — This is my pledge to you.

Marnie Bennett Marnie Bennett

ME E T OUR TEAM The Bennett Property Shop brings together top level talent, digital managers, developers, product and brand managers, graphic designers and market researchers from across the tech and real estate industry.

A FULL-SERVICE IN-HOUSE AGENCY Hailing from the worlds of art, media, interior planning and design and advertising, the Marketing and Design Team at The Bennett Property Shop will expertly craft the narrative and visuals around you and your home.

EVERYTHING YOU NEED TO ELEVATE YOUR IMAGE Working with dedicated marketing strategists, you’ll target the right audience using the most effective channels to tell you the right story. Our dedicated social media and marketing teams further broadcast your listing to potential buyers in creative, focused and timely ways.

IN-HOUSE RESOURCES FOR YOUR EVERY NEED • Our internal client care and marketing teams absorb and streamline day-to-day operation activities, which allows us to maximize the exposure of our property to achieve top dollar.

• Our unparalleled client care support is here to help you even before we customize and start the process.

• Our successful 24/7 Client Development Coordinators will serve as your first point of contact and connect you to the right people.

• Your Marketing Advisor: will help you tell your story to the world and perfect your listing marketing strategy.

• Your Bennett Selling Partner: will introduce you to the Bennett Tools that will sell your home fast and for top dollar.

• Your Bennett Property Shop IT Associate: will always make sure your home is maximized throughout the digital world.

O U R S U C CES S S E LLING PROCESS HOME SELLER

BENNETT TEAM

SOLD!

Consultation & Counseling Session

Bennett Home Concierge Follow Up

Marketing Strategies

Determine Needs & Goals

Moving Options

Understanding Selling Process

Prepare Comparative Market Analysis to Determine Asking Price Sign & Lockbox Placed

Offer Counter

CLOSING Determine Cost Effective Repairs/ Improvements

Authorize Listing Contract & Prepare Required Property Disclosure

Interior/Exterior Pictures

Order Virtual Tour

Meet Lawyer for Signatures Buyer Pre-Closing Walk Through

Contact Utility Companies, etc., Through Bennett Home Concierge

Home Showings

Lawyer Meeting

Receive Offers on Home

Set Time & Place for Closing

Offer Accepted

Offer Rejected

Property Inspections, Testing & Buyer’s Mortgage Appraisal

Sign off on All Waivers Buyer Mortgage Approval

T H E B ENNE TT DIFFERENCE We’ve created the first modern boutique real estate system, pairing top talent selling partners with the technology to enable home buyers and sellers to experience an intelligent, thorough and seamless transaction.

OUR SUITE OF TOOLS Our analytics and marketing technology helps agents optimize their effectiveness by pricing properties more accurately and determining the best time to list. Additionally, our digital suite connects our agents to a global network of elite professionals, in order to reach prospective buyers wherever they may live.

BENNETT COLLECTIONS Called the Pinterest of Real Estate, this curated visual workspace allows The Bennett Property Shop agents and clients to collaborate in real time.

We can easily organize homes, centralize discussions and monitor the market by receiving immediate status and price updates.

We can: • Organize promising listings by saving homes that match clients’ criteria on an interactive board with photos and listing information.

• Home Match Marketing System alerts over 23,000 buyers in The Bennett Property Shop’s database, plus marketing exposure to over 1 million international buyers.

• Monitor the Market by receiving automated and immediate price and status updates for all homes in your collection.

T H E B ENNE TT DIFFERENCE BENNETT INSIGHTS This personalized dashboard contains all the key data points we use to craft a winning marketing strategy around audience and traffic information, uncovering new lead generation opportunities and invest accordingly in the position of your listing.

BENNETT DEDICATED MARKETING CENTRE • Our digital design studio features a library of sophisticated designs so that The Bennett Property Shop selling partners can both effortlessly customize beautiful print and social collateral with just a few clicks.

• Bennett Updated Market Research puts real-time residential real estate data at your fingertips. Instantly access the most recent transaction data as well as historic sales trends.

• Share Expertise on the go: With up-to-date data on neighbourhood listings, we can easily answer all clients’ questions and provide you with helpful information no matter where you are.

BENNETT CLIENT RELATIONSHIP MANAGEMENT The Bennett System is a customer relationship management platform that empowers Bennett agents to nurture Home Buyer and Seller relationships, to close more sales and stay one step ahead with insights powered by artificial intelligence.

S E R V ICE YOU DE S E R VE WITH P EOPLE YOU CA N TRUST

EXPER IEN CE THE HIGH EST LEVEL O F WORLD- C L AS S MARK ETIN G F OR YOU R H OME WITH THE BENNETT PROPERTY SHOP

T HE P OW E R OF # 1 Our team uses our unparalleled real estate expertise to sell your home:

FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME Selling a home requires a minimum of 176 individual tasks. That’s a lot of details that no single agent can effectively manage. Our group of award winning professionals collaborates across separate positions, each giving 100% attention to their area of expertise for the same total price as an individual agent. Powered by marketing intelligence, specialized real estate knowledge, top performing team systems, leading edge technology and our worldwide contacts and outreach networks, our agents are equipped to sell your home for top dollar!

OUT STAN D I NG AC H I E V E M EN TS, R E M A RKA B L E RE S ULT S !

G L O B A L P ROP E RTY S PECIALISTS The Bennett Pros will put your home on an additional 200 international websites to gain worldwide exposure.

These sites are translated into hundreds of different languages!

G L O BAL MARKE TING FO R M A X IMUM E X P OS UR E Selling your home can be a very exciting experience, but it can also be an emotional, frustrating, puzzling and time consuming one. We have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies and extensive brokerage resources.

TOGETHER WE WILL: • • • • • •

•

• •

Prepare for the selling “Window of Opportunity” Accentuate and leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography and video Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network and our proprietary Bennett database of over 75,000 plus our 80,000 monthly views on our Bennett Pro’s website Achieve top dollar for your home using the Bennett $1.5 million marketing campaigns. Our sellers reap the benefits of our high level digital expertise, talk radio shows, comprehensive print campaign to 1 million households annually and our CTV News at Noon segment.

Promote your home locally, nationally and internationally Maximize your home’s web exposure

• Prepare your home so that it is always ready to be shown to potential buyers • Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation • Finalize your sale • Find your next dream home • Leverage our exclusive worldwide buying agent network with over 500,000 international buyers in waiting

THE W INDOW OF OPP ORTUNIT Y The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market.

In order to capitalize on this window, it is crucial that your home is ready for sale by being priced at Fair Market Value, prepared to showcase its features and attributes and equipped with a marketing strategy is implemented to further increase its exposure.

ACTIVITY

(Amount of Interest)

MAKING THE MOST OF INITIAL INTEREST

1

2

3

4

5

6

7

8

TIME ON MARKET

9

10

(Weeks)

- Graphic for Illustrative Purposes Only -

11

12

13

WE K N OW W HAT MAKES YOU R HOME S ELL We know what makes your home sell: HOW IT’S PRICED, HOW IT SHOWS AND HOW IT’S MARKETED. Selling your property is a big decision, so it’s important to work with a Group you can trust to get the job done perfectly.

When you choose to work with us, you’re not just getting agents who use the best tools and technology to sell your property for the most amount of money in the least amount of time.

• You’re getting transparency and instant communication throughout the entire process, so you can relax knowing every detail is taken care of.

• We custom tailor property marketing strategies to target where buyers are looking – both online and in person.

• Plus, we make listings shine with the best photography and content.

THE SEL L I NG PR O C E S S

When you meet with us: • We’ll get to know you to understand your selling goals • We’ll explain the selling process so you know what to expect • We will come prepared with comparable property data to show you how much to list the property for and how long it should take to sell • We will also show you the innovative technology we use to market your listing and manage the whole transaction to make sure nothing slips through the cracks

You will never feel left in the dark when you work with our group – we keep you in the loop so you know what’s going on every step of the way.

O U R PRIC ING STRAT EGY WE WILL USE THE MOST ACCURATE METHOD TO PRICE YOUR HOME The right price for your property is not just determined by any agent or seller – it’s determined by our real estate market conditions and trends. We plug into rich, up-to-date data to analyze active, pending and sold properties that are relevant to your home. Using several methods, combined with our in-depth knowledge of market statistics, assures we market your property correctly so that your listing sells when you want for the price you deserve.

DAYS ON MARKET AND THE AFFECT ON SELLING PRICE

ASKING PRICE VS. % OF BUYERS THAT WILL VIEW THE PROPERTY

101.00%

$700,000

100.00%

$600,000

99.00% 98.00%

$550,000

97.00%

$500,000

96.00% 95.00%

$450,000

94.00%

$400,000

15%

10%

10%

30%

Fair Market Value

60%

-10%

75%

-15%

90%

93.00% 92.00%

$350,000 1-5 6-10 11-15 16-20 21-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 66-70 71-75 76+

Days on Market S/A%

Price

Your Asking Price

Percentage of Buyers

W E M A K E YOUR HOME SH INE PHOTOGRAPHY, VIRTUAL TOURS, 3D WALKTHROUGHS, DRONES AND VIDEOS Today’s home buyers are armed with more information than ever before. They tell their agents which homes they want to see – and they’ve already rejected listings with too few or poor quality photos. It is absolutely vital that your online listing has a high-impact presentation to make a lasting first impression and create a desire to see more.

We use the latest technology to showcase the true essence of your property. Lifestyle videos, virtual tours, 3D walkthroughs and drone/aerial footage provide a realistic depiction of your space and saleability.

I NN OVAT I VE INTE RNE T MAR K ETING WE KNOW HOW TO REACH THE 97% OF BUYERS WHO SEARCH ONLINE FIRST We target our marketing strategy and resources to match where buyers are finding homes right now. The more places your property is marketed, the more buyers see your property, the faster it sells, period. Using Search Engine Optimization and Ad Retargeting, we will market your listing with the most interesting and highly-read, high trending content in multiple places, including our websites, home search portals, search engines, social media sites and the worldwide web.

STAG ING YOUR HOME TH E B EST WAY POS S IBL E WE BRING IN THE PROFESSIONALS The way you live in your home is not the way you sell your home. We provide complimentary Home Staging consultations to each of our sellers because it provides our listings with a huge advantage over other Realtors in a competitive real estate market. Buyers spend less than 10 seconds viewing each listing to determine if it’s a possibility for them — home staging can get you on their list.

Homes that are staged sell faster and for more money.

S H O W IN G THE HOME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule.

Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that your home’s features and nuances are showcased and explained to maximize the perception of value.

OUR ONLY PURPOSE IS TO DELIVER EXTRAORDINARY RESULTS...

“My husband and I recently contacted Bennett Property Shop to have representation in selling our home. The Bennett Pros came into our lives and were informative, helpful and made us feel comfortable. All of our questions were answered. We sold our home within days. We cannot say enough – thank you!”

M ARKE T A N A LYSIS The market analysis report is compiled from a system that tracks your showings, all Realtor and buyer feedback as well as our marketing effectiveness of your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations and objectives.

N OBO DY D O E S I T B E TTER TH A N B E N N E T T!

KN OW LE DGE IS POWER EVALUATE OUR MARKET Ottawa is a globally recognized, innovative and future-ready city, and the best place to learn, work, live and play.

NATIONAL CAPITAL REGION POPULATION:

NATIONAL CAPITAL REGION TOTAL WORKFORCE:

NATIONAL CAPITAL REGION ICT WORKFORCE:

1 , 3 24 , 00 0

756,000

77,000

1, 75 0

KNOWLEDGE BASED BUSINESSES IN OTTAWA EMPLOY OVER

6 8 , 00 0 PEOPLE

• • • •

Life Sciences Software Digital Media Communications Technology

• Clean Technologies • Aerospace • Defense and Security

Based on statistics from www.InvestOttawa.ca February 2020.

1

# • • • • • • • •

Best Place to Live in Canada Tech Hub to Live and Work in Canada Most Technology Intensive City in Canada Of 61 Global Cities for Talent Technology and Tolerance Lowest Cost of Living of 5 Major Canadian Cities Best Place to Live for New Canadians Student Ranked City for Students Best Quality of Life in Canada (Top 10 in the World)

O UR LOCATIONS OUR MISSION IS TO HELP EVERYONE FIND THEIR PLACE IN THE WORLD. Whether you know us as The Bennett Property Shop or just The Bennett Pros, since our launch in 1994, we’ve aimed to simplify the real estate process and redefine the real estate experience one home at a time.

A BROKERAGE OF UNPARALLELED AGENT As an innovative boutique brokerage, we empower our selling partners, so they have more time for advising their clients. With the solutions-driven mindset of a startup and the sophistication of a luxury brand, Bennett is recognized as the future of real estate.

190 Lisgar Street | Ottawa, ON K2P 0C4

OFFERING THE HIGHEST LEVEL OF REAL ESTATE TECHNOLOGY To be the #1 Real Estate Team in Ottawa requires the smartest tools built by the brightest minds across engineering, design and strategy. Through our proprietary platform, Bennett Property Shop is changing how agents and clients navigate the process of finding or selling a home.

1194 Carp Road | Stittsville, ON K2S 1B9

O T TA WA TRE ND A N ALY SIS SOLD --BYBY MONTH UNITSUNITS SOLD MONTH

2,500

2,000

1,500

UNITS SOLD - BY YEAR 1,000

UNITS SOLD - BY YEAR 18,500

500

JAN

FEB

MAR

APR 2015

2015

MAY 2016

2016

JUN

JUL

2017

AUG 2018

2017

SEP 2019

2018

OCT

NOV

DEC 17,500

2019 16,500

NEW LISTINGS - BY MONTH NEW LISTINGS - BY MONTH

15,500

14,500

3,800 3,500

13,500

3,200 2,900

12,500

2,600

2013

2014

2015

2016

2017

2018

2019

2,300 2,000 1,700 1,400 1,100 800 500 JAN

FEB

MAR

APR

2015 2015

MAY 2016 2016

JUN

JUL

2017

AUG

SEP

2019 2017 2018 2018

OCT

NOV

DEC

2019

Statistical data provided by the Ottawa Real Estate Board is for informational purposes only and subject to change without prior notice. Although every reasonable effort is made to present current and accurate information for public use, the OREB does not make any guarantees about the content, accuracy, or timeliness of the information presented above.

O T TA WA TRE ND A N ALY SIS AVERAGE PRICE - BY AVERAGE PRICE - MONTH

BY MONTH

$500,000

PRICE RANGE - BY MONTH

$450,000

PRICE RANGE - BY MONTH

$400,000

-$100,000

$300,000

$100,000 - $124,999

$1,000,000+

$350,000

$125,000 - $149,999 $150,000 - $174,999 $175,000 - $199,999

$750,000 - $1,000,000 JAN

FEB

MAR

APR 2015

2015

MAY 2016

2016

JUN

JUL

2017

AUG 2018

2017

SEP 2019

2018

OCT

NOV

DEC

$200,000 - $224,999

2019

$225,000 - $249,999 $250,000 - $274,999 $500,000 $749,999

INVENTORYAT AT MONTH-END INVENTORY MONTH-END

$275,000 - $299,999 $300,000 $349,999

$450,000 $499,999

9,100 8,200

$400,000 $449,999

7,300

$350,000 $399,999

6,400 5,500 4,600 3,700 2,800 1,900 1,000 100

JAN

FEB

MAR

APR

2015 2015

MAY 2016 2016

JUN

JUL

2017

AUG

SEP

2019 2017 2018 2018

OCT

NOV

DEC

2019

Statistical data provided by the Ottawa Real Estate Board is for informational purposes only and subject to change without prior notice. Although every reasonable effort is made to present current and accurate information for public use, the OREB does not make any guarantees about the content, accuracy, or timeliness of the information presented above.

WE DIG DEEP...

D EM OGRAP HIC A N ALY SIS FOR AREA SURROUNDING 190 LISGAR STREET (DOWNTOWN OTTAWA) TOTAL POPULATION

1,067

20,688

1,019,693

Neighbourhood (NBH)

Community (COM)

City (CITY)

GENDER

NBH COM CITY

 

  

Female

Male

>15 Married with Children

>15 Single with Children

5% 5% 27%

3% 5% 11%

Married

COM Separated/Divorced

Married

CITY Separated/Divorced

Single Married Separated/Divorced Other

Separated/Divorced

COM CITY

AGE DISTRIBUTION

51% 39% 8% 2%

37%

36%

32%

30%

Other

Single Married Separated/Divorced Other

50% 36% 11% 3%

Other

Other

21% 15%

30% 56% 9% 5%

13%

11%

8% 3% 3%

Single Married Separated/Divorced Other

CITY

Married

NBH

MARITAL STATUS

COM

Single

 51% 50% 49%

NBH

Single

 49% 50% 51% NBH

Single

FAMILY STATUS

0-9

5% 1% 1%

10-14

13%

10%

10%

20-29

NBH

30-44

COM

45-54

CITY

55-64

9% 5%

4%

2% 2% 15-19

8%

7%

5%

2% 65-74

75+

7%

H O U S E HOLD A N A LY SIS FOR AREA SURROUNDING 190 LISGAR STREET (DOWNTOWN OTTAWA) OWNERSHIP

STRUCTURE DETAILS







Owned

Rented

Total Occupied Private Dwellings (built between 1961-1980)

20% 19% 65%

NBH COM CITY

80% 81% 35%

NBH COM CITY

748 13,776 407,732

STRUCTURAL TYPE NBH Apartment Single Detached Semi-Detached Row House

AGE OF HOME (YEARS)

42%

Apartment Single Detached Semi-Detached Row House

30%

27%

26%

23% 17%

16%

14%

12%

0% -1960

1961-1990

NBH

1991-2010

COM

CITY

0% 0% 0% COM

47%

45%

100%

2011+

95%

2% 1% 2% CITY

Apartment Single Detached Semi-Detached Row House

31% 5

%

21%

42%

SO C I O - E C ONOMIC A NALY SIS FOR AREA SURROUNDING 190 LISGAR STREET (DOWNTOWN OTTAWA) AVERAGE HOUSEHOLD INCOME

NBH

$ 87,370

$78,831

$118,821

Neighbourhood (NBH)

Community (COM)

City (CITY)

EMPLOYMENT STATUS

NBH

HIGHEST LEVEL OF EDUCATION

Employed Unemployed

88% 12% University

Employed Unemployed

80 20% %

CITY

Employed

University

Employed Unemployed

COMHigh School College

68 32% %

University

61%

64%

College

62% 14% 17% 7%

25% 75%

Immigrant Non-Immigrant

23% 77%

Immigrant Non-Immigrant

25% 75%

ImmigrantCITY Non-Immigrant

41% 20% 24% 15%

University College High School Other

High School

COM

Other

CITY

Unemployed

Immigrant Non-Immigrant

ImmigrantCOM Non-Immigrant

University College High School Other

CITY High School College

IMMIGRANT STATUS

NBH

Other

COM

EmployedNBHUnemployed

71% 12% 12% 5%

University College High School Other

NBH

COMUnemployed Employed

COM

NBH

NBH

CITY

Immigrant

Other

Non-Immigrant

60%

DOMINANT LANGUAGE NBH COM 13%

CITY

13%

15% 4%

English

French

4%

4%

Multiple Languages

4%

3% Mandarin

4%

2%

2% Other

3%

H I ST O R IC AL MA RK ET T REND S FOR AREA SURROUNDING 190 LISGAR STREET (DOWNTOWN OTTAWA) $800,000 $800,000 $700,000 $700,000 $600,000

AVERAGE SALE VALUES & GROWTH RATES

$600,000 $500,000 $500,000 $400,000 $400,000 $300,000 $300,000

2011

2012

Block Turnover Rate

2012

2011

Block Turnover Rate

2013

2014

2015

2016

2017

Municipal Turnover Rate

2014

Block Turnover Trend 2015 2016

Municipal Turnover Rate

Block Turnover Trend

2013

2018

2019

Municipal Turnover Trend 2017 2018 2019 Municipal Turnover Trend

8

MARKET TURNOVER RATES (%)

7 8 6 7 5 6 45 3 4 2 3 1 2 01 0

Block Turnover Rate

2011

2012

Block Turnover2012 Rate 2011

Municipal Turnover Rate Block Turnover Rate

2013

2014

Municipal Turnover 2013 2014Rate

2015

2017

2018

2019

Turnover Trend 2015Block Turnover 2016Trend 2017 Municipal 2018 2019

Block Turnover Trend

Municipal Turnover Rate

2016

Municipal Turnover Trend

Block Turnover Trend

Municipal Turnover Trend

G UA R AN TEED SA LE PR O G RAM

ARE YOU IN A REAL ESTATE CATCH 22 SITUATION?

GETTING STUCK WITH

TW O HOM ES

OR

NONE AT AL L

DON’T SETTLE FOR LESS - GET A FIRM DEAL!

WE HAV E TH E SOLU TIO N

G UA R AN TEED SA LE PR O G RAM WE CAN ATTRACT

80

%

OF BUYERS LOOKING FOR A HOME NEED TO SELL THEIR HOME BEFORE THEY CAN BUY.

100

%

OF THE BUYERS TO GET YOU A FIRM OFFER!

W H Y S O M A N Y S E L L E RS L OV E US A N D HOW YOU BENEF IT • You will get a firm offer from buyers (versus a conditional one) because we are willing to guarantee the sale of the buyer’s home

• Allows you to make a firm offer when you move up to any one of our listings

YO U R H O M E S OLD – GUARANT EED We work to make the process of selling a house in Ottawa as stress-free as possible. Our experience and marketing programs ensure that your home sells quickly for the best possible price. A situation may arise where you may have bought before selling and are now not able to close on a sale because you have not yet sold your home.

We are so confident that we will sell your home in the shortest amount of time at the highest price possible guaranteed, or Marnie will buy it!

When you are selecting a Realtor past performance is a guarantee of future success!

BENNETT DOES IT BETTER – DON’T SETTLE FOR LESS!

On behalf of myself and my team, I’d like to thank you for giving us the opportunity to present this preview of the successful marketing services we can offer you and your property.

We would be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because we are not just providing a service, we are building a relationship. Please let us know when we can be of service.

Call us before you make any important real estate decisions, you’ll be glad you did.

Marnie Bennett

W EST END

CENTR A L

1194 Carp Road Stittsville, ON K2S 1B9

190 Lisgar Street Ottawa, ON K2P 0C4

61 3 . 2 3 3 . 8 6 0 6 bennettpros.com Each office is independently owned and operated. Copyright © 2020