JANE SMITH DISCOVER A NEW LEVEL OF MARKETING EXCELLENCE with JANE SMITH YOUR REAL ESTATE MARKETING SPECIALIST
A PREVIEW OF JANE SMITH
MEET JANE SMITH The most important decision you can make when buying or selling a home is to find the right Realtor. You need someone with experience and someone who is dedicated to looking out for YOUR best interests. Jane Smith is an energetic, passionate, driven woman who thrives on going the extra mile. She is a devoted wife who loves being active and inspiring others to live well and be healthy. Jane brings this same passion and drive to every relationship she develops. She is a top producer for Keller Williams, focusing on luxury properties and their communities. Jane attributes her success in real estate to her ability to understand the individual motivations of each client and her desire to forge lasting relationships with them. She measures her achievements by the value she’s added and the difference she’s made. As a certified luxury home marketing specialist, Jane is committed to staying on top of the latest trends in the local market. She also focuses on areas of specific concern for her clients, including upcoming local events and happenings and any news impacting the health and wellbeing of the community as a whole. • • • • • •
10 years of committed service in real estate Lifelong resident of your community Respected real estate agent within the community, amongst homeowners and fellow Realtors Over 75 closed transactions per year Member of the Chamber of Commerce CLHMS Designee - Certified Luxury Home Marketing Specialist
JANE SMITH REALTORÂ® | CalBRE# 0123456
555.123.4567 JaneSmith@kw.com www.JaneSmith.com Keller Williams 123 Main Street San Diego, CA 92126 555.890.1234
FULL SERVICE LUXURY REAL ESTATE When you hire Jane Smith, she will become your home’s:
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Showcasing your property with the finest marketing Developing and implementing a customized marketing plan Determining the best price in line with market forces Communicating regularly so you are informed
Providing information to the buyer in a timely manner Only accepting certified bank drafts Liaising with your lawyer/notary and delivering documentation Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
LIAISON MANAGER ∙∙ ∙∙ ∙∙
Introducing new buyers to your property Pre-qualifying the buyers to avoid time wasters Providing you with timely updates on viewings and feedback
NEGOTIATOR ∙∙ ∙∙ ∙∙
Presenting and negotiating on your behalf with potential buyers Advising you on the merits of each offer Always keeping your best interests as first priority
Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services
DEDICATION AND COMMITMENT
JUST ASK JANE’S CLIENTS: Jane has represented us in numerous real estate transactions. She always listens very closely to our needs and quickly understands our priorities. Her knowledge and experience of selling and buying homes in the luxury market are priceless, and she never tires of exploring new avenues to gain maximum exposure for our homes at all times. — George Smith CEO Smith Enterprises
Jane Smith is simply professional. Her hard work, patience, and knowledge are second to none. I felt that she truly cared about what best suited my needs rather than just making a sale. She took the time to explain and educate me on things that I just would not have taken into consideration, but are the important differences in selling a home in the luxury market. I had a great experience and would highly recommend Jane to be your Realtor. — Adam Rundel CFO, The Industrial Corp.
KELLER WILLIAMS Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products are also key to maximizing the success of selling and buying a home. Keller Williams is committed to supporting Jane and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.
OUR PHILOSOPHY The success of Keller Williams and its commitment to the community has enabled it to become a standout brokerage. Its owners are dedicated to honoring their reputation while strategically investing into enhanced products and services that will better serve their clients. Keller Williams is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions â€” they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.
INVOLVED COMMUNITY CITIZENS Introduced in 2009, RED Day is Keller Williams’ annual day of service. As a way of honoring Mo Anderson, their beloved CEO and fearless leader’s birthday, associates spend the entire day away from their business and serve their community. Every year on the second Thursday of May, associates from around the globe put Mo’s value system into action and join with worthy organizations and charities in their community to give back. RED Day is just another example of Keller Williams’ commitment to each other and to the cities and towns where they live and work. Come out and join your local Keller Williams office on the next RED DAY!
THE POWER OF KELLER WILLIAMS INTERNATIONAL
ABOUT KELLER WILLIAMS THE KELLER WILLIAMS BELIEF SYSTEM At the core of Keller Williams Realty is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, weâ€™ve formalized a belief system called the WI4C2TS that guides how we treat each other and how we do business.
OUR MISSION To build careers worth having, businesses worth owning, and lives worth living.
OUR VISION To be the real estate company of choice.
OUR VALUES God, Family, then Business.
OUR PERSPECTIVE A training and consulting company that also provides the franchise systems, products, and services that lead to productivity and profitability. Keller Williams thinks like a top producer, acts like a trainer â€“ consultant, and focuses all its activities on service, productivity, and profitability.
Win-Win: or no deal Integrity: do the right thing Customers: always come first Commitment: in all things Communication: seek first to understand Creativity: ideas before results Teamwork: together everyone achieves more Trust: starts with honesty Success: results through people
WHY A KELLER WILLIAMS AGENT? TECHNOLOGY
Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through the exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and is available on KW’s Web network of more than 76,000 sites.
Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.
Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly with those potential buyers.
RELIABILITY Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.
TEAMWORK Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.
TRACK RECORD I’m proud to work for the world’s largest real estate franchise by agent count. It’s proof that when you offer a superior level of service, the word spreads fast.
AWARDS AND HONORS PRINCIPAL 10 BEST COMPANIES FOR EMPLOYEE FINANCIAL SECURITY Keller Williams featured in Inc. Magazine for commitment to financial and physical wellness
REAL TRENDS/WALL STREET JOURNAL “THE THOUSAND” Keller Williams had 147 associates and teams on list of top real estate professionals in America
COMPUTERWORLD DATA+ EDITORS’ CHOICE AWARD Keller Williams recognized for its business intelligence system
REAL TRENDS CANADA’S BEST REAL ESTATE AGENTS Keller Williams is home to No. 1 agent by transactions (Marvin Alexander)
INC. 5000 Made list of fastest-growing private companies - for the fifth year in a row
INMAN NEWS INNOVATOR OF THE YEAR Keller Williams is home to real estate industry’s top innovator (Ben Kinney)
FRANCHISE 500 Made Entrepreneur magazine’s list of top franchises - for the fifth year in a row NATIONAL ASSOCIATION OF HISPANIC REAL ESTATE PROFESSIONALS 250 Keller Williams had 25 representatives on NAHREP’s list of top-producing Latino agents
BEST COMPANIES TO WORK FOR IN TEXAS Austin American Statesman INMAN 100 MOST INFLUENTIAL REAL ESTATE LEADERS REPORT Six Keller Williams representatives SWANEPOEL POWER 200 MOST POWERFUL PEOPLE IN RESIDENTIAL REAL ESTATE REPORT Ten Keller Williams representatives
TRAINING MAGAZINE The #1 Training Organization in the World across ALL industries REALTOR MAGAZINE 30 UNDER 30 Seven Keller Williams finalists and four winners, including the Web Choice winner REAL TRENDS 500 126 Keller Williams offices ranked by transactions and sales volume – more than any other real estate franchise REALTOR MAGAZINE VOLUNTEERING WORKS Keller Williams associate Miriam Hernandez Ramirez - one of five award recipients NATIONAL ASSOCIATION OF REALTORS DISTINGUISHED SERVICE AWARD Both award recipients (Mike Brodie and Jim Helsel) are Keller Williams associates
A DIVERSE NETWORK WE SPECIALIZE IN OUR AGENTS. One size does not fit all. With exclusive training, marketing suites, productivity tools, and live events, Keller Williams empowers a diverse network of dedicated specialists in four very distinct and lucrative markets.
NATIONWIDE REALT Y Keller Williams Realty is the LARGEST Real Estate Company IN THE WORLD Keller Williams is not your traditional real estate company. That is why it is not surprising that it is the fastest growing real estate company in North America and is #1 globally. Our phenomenal growth is only part of the story: ∙∙ Largest independent real estate franchise ∙∙ A network of over 118,000 real estate consultants with a projected growth of 300,000 ∙∙ 700+ offices in the US and Canada (50 Major Markets) ∙∙ Excellence in cutting-edge real estate training, real estate coaching, and real estate education ∙∙ Most Innovative Real Estate Company – Inman News
WORLDWIDE REALT Y
UNITED STATES ∙ CANADA ∙ MEXICO ∙ COSTA RICA UNITED KINGDOM ∙ PORTUGAL ∙ SPAIN ∙ TURKEY ∙ DUBAI SOUTH AFRICA ∙ VIETNAM ∙ INDONESIA
Offering comprehensive services to investors, property owners, tenants, and developers around the world. Keller Williams Realty has an established network and a proven model that sets a framework for profitability in many markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting into business with the very best people in the real estate industry across the globe. With more than 118,000 real estate agents worldwide, operating in more than 700 market centers across the globe, Keller Williams is currently the largest real estate franchise by agent count in the world!
DETERMINING THE VALUE OF YOUR HOME
INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the buyer is influenced by the following criteria:
∙∙ LOCATION OF THE PROPERTY ∙∙ CONDITION OF THE PROPERTY ∙∙ BUYER DEMAND ∙∙ PRICES OF SIMILAR PROPERTIES ON THE MARKET ∙∙ RECENT SALES OF COMPETITIVE PROPERTIES ∙∙ AVAILABILITY OF FINANCING
MAXIMIZING THE FAIR MARKET VALUE OF YOUR HOME The following key factors affect the sale of your home and are, for the most part, in your control. Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE
VALUE OF YOUR HOME.
PRICE TERMS CONDITION MARKETING PROGRAMS VALUE
SELLER SELLER SELLER Â® REALTOR /KELLER WILLIAMS BUYER/MARKET CONDITIONS
MARKETING YOUR HOME
THE BUYING PROCESS Wherever you see the Keller Williams name you know that you can trust in the EXPERIENCE, KNOWLEDGE, RESOURCES, LOCAL INSIGHT, INVESTMENT ACCOUNTABILITY, and most importantly – THE ABILITY TO FIND YOU THE RIGHT HOME FOR THE RIGHT PRICE.
LOCATION, LOCATION, LOCATION I am committed to helping you find the right community, the right home, at the right price. It is my responsibility to understand your requirements and match them with your new home - this can only be accomplished through hard work, local knowledge, and experience.
QUALIFYING THE HOME It’s important to qualify all the homes on the market to ensure that I am not wasting your time, that I am keeping you informed, and that I am finding the hidden gems.
NEGOTIATING Upon finding your perfect home, I will be there negotiating on your behalf, advising you, and ensuring that your best interests are my first priority.
THE CLOSING I will make sure you understand all the particulars from legal to financial assistance, to meeting deadlines, from solving issues to helping you move in. I will provide you with access to experts including: legal, insurance, builders, landscapers, interior designers, home staging, painters, handymen, home inspectors, moving services, and many more.
THE SELLING PROCESS Wherever you see the Keller Williams name you know that you can trust in the MARKETING STRATEGIES, HOME PREPARATION, NETWORKS, LOCAL EXPERIENCE, and most importantly â€“ THE ABILITY TO FIND YOU THE RIGHT BUYERS WITH THE RIGHT PRICE.
MAXIMIZING YOUR HOMEâ€™S EXPOSURE My sophisticated platform of market strategies, from high-impact professional marketing materials with stunning photography, to state-ofthe-art Internet connectivity, ensures your home is showcased to achieve the maximum exposure in the shortest period of time.
A COMPREHENSIVE STRATEGY Determining the correct value of your home, preparing the home for sale, implementing the marketing strategy, qualifying potential buyers, and having regular communications and feedback are just some of the elements that build a successful strategy.
NEGOTIATING We will work together to determine the merits of each offer, while I negotiate on your behalf to ensure that your best interests are always my first priority.
THE CLOSING I will be responsible for providing all necessary paperwork to the buyers, liaising with your notary/lawyer, delivering necessary documentation, receiving feedback from inspections, and facilitating answers while resolving issues. I will provide you with access to experts including: legal, insurance, builders, landscapers, interior designers, home staging, painters, handymen, home inspectors, moving services, and many more.
THE OBJECTIVE Our mutual objective is to sell your home:
FOR THE HIGHEST POSSIBLE PRICE » IN THE SHORTEST AMOUNT OF TIME » WITH THE MOST FAVORABLE TERMS Prior to any marketing strategies being implemented, it is critical to go through a process of discovery - determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers, which are keys to maximizing the true value of your home.
MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a Realtor, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.
TOGETHER WE WILL: ∙∙ ∙∙ ∙∙ ∙∙ ∙∙ ∙∙ ∙∙ ∙∙ ∙∙ ∙∙ ∙∙ ∙∙ ∙∙ ∙∙
Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network Leverage the brokerage’s reputation and recognition Cooperate and communicate to maintain your home’s perception of value Promote your home locally, nationally, and internationally Maximize your home’s web exposure Prepare your home so that it is always ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation Finalize your sale Find your next dream home
THE WINDOW OF OPPORTUNIT Y The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy has been implemented to further increase its exposure.
(Amount of Interest)
MAKING THE MOST OF INITIAL INTEREST
TIME ON MARKET
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MARKETING YOUR LOCATION According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!
PREPARE TO PRESENT YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value â€” together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed.
PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive. Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability. A photo shoot is the time when a home must shine â€” both figuratively and literally. A fully prepared home, clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your homes exposure and requires more than just listing your home for sale on the Internet and the local Realtors listing service; it needs to be a carefully prepared and strategically implemented plan. Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.
YARD SIGNS AND DIRECTIONAL SIGNAGE: The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directionals help guide people to the home.
PUBLIC AND PRIVATE SHOWINGS: Broker tours, Open Houses, and Caravans are great ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important - sometimes real estate agents are more particular than buyers.
NETWORKING AND REFERRALS: Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell.
NOTIFY TOP LOCAL AGENTS: Contacting and connecting with top local agents in the area is more than just a professional courtesy, more often than not it is all you need to do. Realtors are in constant communication with their clients; they will know if there is a buyer or a listing available for purchase.
LOCAL ADVERTISEMENTS: For some homes, advertising locally can be the best way to generate interest, especially when a home has features that are particularly important to the local community.
VIRTUAL TOURS / ONLINE VIDEO MARKETING: Creating a digital experience and footprint is an integral part in advertising in the 21st century.
WEB EXPOSURE: 94% of buyers look at homes online as their first step in the home-buying process. This trend will only increase over time. Placing your home online allows the homeâ€™s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.
PROFESSIONAL PRINTED MATERIALS & DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home â€” they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful â€” after all, 78% of homeowners purchase within a 10 mile radius of their present home.
PLATFORM FOR 24/7 WEB EXPOSURE With nearly 94% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and REALTORSÂ® across the globe through my extensive online partnerships.
CONSUMER CENTRIC KW.COM • KW.com boasts 2.6 million unique visitors each month. • Among the features specifically designed to give consumers all the real estate information they want are local featured listings on the landing page and a mobile-optimized version of the site. • Keller Williams associates enjoy the benefits of receiving text messages directly from consumers through their listings. • Listings have increased open house visibility via a real-time open house search.
KELLER WILLIAMS MOBILE APP DYNAMIC MAP
Add a pinpoint or draw a perimeter to see nearby homes for sale, open houses, or rental properties.
Save searches and listings, including notes or added property photos, across all your devices.
Add search filters like price, neighborhood, number of bedrooms, open houses, and more.
Easily share homes through text, email, Facebook, or Twitter.
Free mortgage calculator to estimate home loan and monthly payments.
See what schools and other points of interests are nearby.
PHOTO GALLERY Scroll through vivid, full-screen photos of home.
SHOWING THE HOME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule. Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
MARKET ANALYSIS The market analysis report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process â€” to keep in constant communication, track the proceeding, and to keep things on schedule.
DISCOVER A NEW LEVEL OF
MARKETING FOR YOUR NEXT HOME
MARKETING FOR YOUR NEXT HOME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search â€” from finding the perfect buyer to locating your next perfect dream home. In the world of real estate, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
DEFINING YOUR GOALS AND OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that I can approach the search with complete insight. This will enable the creation of an appropriate action plan and expected time line. ∙∙ ∙∙ ∙∙ ∙∙ ∙∙ ∙∙ ∙∙
Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any additional financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
LOCATING THE RIGHT PROPERTY When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time itâ€™s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
Each office is independently owned and operated. Copyright ÂŠ October 2017
On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.
- Jane -
555.123.4567 | firstname.lastname@example.org | www.JaneSmith.com