Keller Williams PreListing Book

DISCOVER A NEW LEVEL OF MARKETINGEXCELLENCE

YOUR PRE-LISTING MARKETING PRESENTATION PRESENTED BY

LISAGROTH

A PREVIEW OF LISA GROTH AND KELLERWILLIAMS

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LISA GROTH Designations

555.123.4567 LisaGroth@kw.com www.LisaGroth.com Keller Williams 123 Main Street San Diego, CA 92116 555.123.8901

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ABOUT LISA As your real estate professional, I am dedicated to fully guiding you through the process of buying or selling your home. I highly value every customer, keeping your best interests at heart while providing an unparalleled personal level of service to suit your needs. Please don’t hesitate to call me so we can discuss your new home!

Realizing your home is one of the largest investments you will ever make, I believe keeping you informed about current market trends and values is one of the greatest services I can provide. I have chosen this monthly Real Estate Market Update as my format to accomplish this objective. If you have any questions regarding any of the information contained herein or would like to discuss the value of your home, please don’t hesitate to call me.

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DEDICATION & COMMITMENT Buying or selling a home is the largest transaction most of us will ever make in our personal lives and it can be a very complex, emotional, and timeconsuming experience. Lisa is dedicated to making certain that YOU come away completely satisfied.

JUST ASK LISA’S CLIENTS: “Lisa has represented us in numerous real estate transactions. She always

“Lisa Groth is simply professional. Her hard work, patience and knowledge

listens very closely to our needs and quickly understands what our priorities

are second to none. I felt that she truly cared about what best suited my

are. Lisa has worked extraordinarily hard in both purchasing and selling

needs rather than just making a sale. She took the time to explain and

our homes. She never tires exploring new avenues. We love her clean,

educate me on things that I just would not have taken into consideration.

down-to-earth business ethics and genuine willingness to give her best at

I had a great experience dealing with her and I would highly recommend

all times.”

Lisa to be your Realtor too.”

- Fanny and George

- Adam

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FULL SERVICE REAL ESTATE When you hire Lisa Groth, she will become your home’s: MARKETING MANAGER • Showcase your property with the finest marketing • Develop and implement a customized marketing strategy • Help determine the best price in-line with market forces • Communicate regularly so you are informed and knowledgeable LIAISON MANAGER • Introduce new buyers to your property • Pre-qualify the buyers to avoid time-wasters • Provide you with timely updates on viewings and feedback NEGOTIATOR • Present and negotiate on your behalf with potential buyers • Advise you on the merits of each offer • Always keep your best interests as first priority CLOSING MANAGER • Provide information in a timely manner to the buyer • Only accept certified bank drafts • Liaison with your lawyer/notary and deliver necessary documentation • Facilitate answers and resolve any issues during the closing process, and afterward ensure it is completed seamlessly CONCIERGE • Provide you with access to experts including: legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services

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KELLERWILLIAMS Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is also important. What a brokerage offers both the agent and their clients, in terms of service levels and products, are key to maximizing the success of selling and buying a home.

Keller Williams is committed to supporting Lisa Groth and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology and commitment to their community.

Originally founded in 1995, Keller Williams is now the largest brokerage in this community and offers quality real estate services throughout its three offices and 200 agents.

#1 in (Your City)

#1 in Dollar Volume

#1 in Number of Agents

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#1 in Home Sales

KELLERWILLIAMS PHILOSOPHY The success of the Keller Williams philosophy and its commitment to the community has enabled Keller Williams to become the #1 Brokerage. The owners are dedicated to honoring their reputation while strategically investing in enhanced products and services that will better serve our clients.

Keller Williams is dedicated to providing highly sophisticated marketing platforms, strategies and solutions – they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and offer quality service.

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LOCAL COMMUNITY SUPPORT/ CHARITIES Keller Williams agents are well known locally, nationally, and internationally for their involvement in many community programs. They are committed to working in their local community serving their clients’ real estate needs as well as with being a part of the daily lifestyle.

CHILDREN’S MIRACLE NETWORK Since partnering with Children’s Miracle Network Hospitals in 1992, Keller Williams agents have raised more than $147 million for the charity’s 170 member hospital in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods.

SUSAN G. KOMEN FOR THE CURE Keller Williams Affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, Keller Williams agents have contributed more than $7 million to the fight against breast cancer.

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THE POWER OF KELLERWILLIAMS -9-

KELLERWILLIAMS 40 Years of Outstanding Agents & Outstanding Results From a single office that opened in 1985, Keller Williams has grown into a global real estate network of franchisee-owned and operated offices with nearly 100,000 agents.

Those agents constitute the world’s most productive real estate sales force.

Keller Williams is a privately held company still based in San Diego and led by its founders, Bob and Jill Jones. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities, and other competitive advantages.

Customer service—built on a foundation of drive, experience, and education—is the cornerstone of Real Estate Concept’s success. The track record of Keller Williams was built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever.

In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is Keller Williams.

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KELLERWILLIAMS

LEADS THE INDUSTRY MARKET SHARE AND AGENT PRODUCTIVITY: Keller Williams agents average more sales than other real estate agents in the United States.

BRAND NAME AWARENESS:

Keller Williams is highly recognized brand in real estate. Our advertising campaign positions the Keller

Williams name in front of millions of buyers and sellers all over the country and is designed to keep the brand in the forefront of their mind when it is time to buy or sell their home.

PROFESSIONAL EDUCATION: THE NUMBER OF COUNTRIES SERVED: ADVERTISING: WEBSITE TRAFFIC AND ONLINE SEARCHES:

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KELLERWILLIAMS AGENTS HELP PEOPLE FIND HOMES US RESIDENTIAL TRANSACTION SIDES

TRANSACTION SIDES PER AGENT

BRAND AWARENESS

COUNTRIES

OFFICES WORLDWIDE

AGENTS WORLDWIDE

960,000+

17.3

27%

95+

6,986

104,826

U.S. Residential Transaction Sides2

1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000

BROKERAGE

Keller Williams

Coldwell Banker

Century 21

ERA Real Estate

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Sotheby’s

Better Homes & Gardens

Not Provided

Not Provided

Berkshire Hathaway

Realty Executives

$4 Million RE/MAX

89

$3 Million Century 21 - 4

of the top 100 brokerages

$3.9 Million

$2 Million

Coldwell Banker - 2 ERA - 2 Non-Franchise - 3

KELLERWILLIAMS AGENTS $1 Million

OUTSELL THE COMPETITION

BROKERAGE

14

16

18

AVERAGE TRANSACTION SIDES PER AGENT

12

Keller Williams agents averaged 17.3 transaction sides, compared

Keller Williams holds 85 of the top 100 brokerages when ranked

85 of the top 100 brokerages

RE/MAX

89

Coldwell Banker - 3

Century 21 - 6 of the top 100 brokerages ERA - 1 Non-Franchise - 5

$3 Million

$4.2 Million

$3 Million

Coldwell Banker - 2 $2 Million Century 21 - 4 ERA - 2

Non-Franchise - 3 $1 Million

$2 Million $1 Million

18 16

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$3.9 Million

$2.5 Million BROKERAGE

Competitors

$2.4 Million Competitors

Sotheby’s

Better Homes & Gardens

Keller Williams

$4 Million

14 10

12

18 16 14

Real Living

than the average for all competitors.

RE/MAX

12

Century 21

Keller Williams agents averaged 60% more

$5 Million $4 Million

RE/MAX

Berkshire HHS

SALES VOLUME: AVERAGE PER AGENT

TOP 100 BROKERAGES: by most transaction sides per agent.

ERA

Realty Executives

Prudential

BROKERAGE

2

4

6

8

Coldwell Banker/NRT

10

to 7.8 sides for all competitors.

$2.4 Million Competitors

LOCAL EXPERTS, GLOBALLY CONNECTED

NORTH

AMERICA

|

United

States

of

America

|

Canada

|

Mexico

|

CENTRAL

AMERICA

|

Belize

|

Costa

Rica

El Salvador | Guatemala | Honduras | Nicaragua | Panama | SOUTH AMERICA | Argentina | Bolivia | Brazil | Chile Colombia

|

|

|

Aruba

Ecuador

|

Guyana

Bahamas

|

|

Peru

Barbados

|

|

Suriname

Bonaire

|

|

Uruguay

Cayman

|

Venezuela

Islands

|

|

CARIBBEAN

Curacao

|

|

Antigua

Dominica

|

and

Barbuda

Dominican

Republic

Grenada | Jamaica | Puerto Rico | St. Barthelemy | St. Kitts & Nevis | St. Lucia | St. Martin | Trinidad & Tobago |

Turks

&

Caicos

Bulgaria

|

Croatia

|

Hungary

|

Saudi

|

Bhutan Mariana

|

| |

|

Virgin

Czech |

Norway

Switzerland

Arabia

|Morocco

US |

Iceland

Netherlands |Sweden

|

Ireland |

|

Islands

|

Guam |

|

Wales |

|

|

India

Philippines

|

Arab

Namibia |

| |

|

EUROPE Denmark Latvia

Portugal

MIDDLE

United

|

| |

Italy

Poland

Turkey

Mozambique China

Islands

Republic

|

EAST

Seychelles

Republic

| of

Albania England

|

Liechtenstein

Romania |

Bahrain

Emirates

Indonesia

| |

| |

Palau

Austria |

| |

|

|

|

|

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Singapore

|

| |

|

| |

| |

Zimbabwe

South

|

Bosnia |

Nepal Korea

&

Herzegovina

Germany

|

Slovakia

Kuwait

|

|

France

Botswana

Mongolia |

Belgium

Luxembourg

Serbia

Israel

Zambia

|

Finland

|

Algeria

Micronesia |

Belarus |

Lithuania

Egypt

Africa

|

|

Estonia

Scotland

AFRICA

South

Japan

|

Malta |

Lebanon Cape

|

|

Montenegro

Slovenia |

|

Oman

Verde

|

ASIA/PACIFIC

|

New

|

Sri

|

Spain |

Qatar

Mauritius |

Zealand Lanka

Greece

Australia Northern

|

Thailand

DETERMINING THE VALUE OF YOUR HOME - 15 -

THE OBJECTIVE Our mutual objective is to sell your home:

For the highest possible price

Âť

In the shortest amount of time

Âť

With the most favorable terms

Prior to any marketing strategies being implemented, it is critical to go through a process of discovery, determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

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INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products.

“Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly worth - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the buyer is influenced by the following criteria: • Location of the property • Condition of the property • Buyer demand • Prices of similar properties on the market • Recent sales of competitive properties • Availability of financing

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MAXIMIZING FAIR MARKET VALUE The following key factors affect the sale of your home and are for the most part in your control.

Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.

MARKET FACTORS:

CONTROLLED BY:

Price

Seller

Terms

Seller

Condition

Seller

Marketing Programs

REALTOR /Keller Williams

Value

Buyer/Market Conditions

®

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MARKETING YOUR HOME - 19 -

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it will also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork - combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Co-operate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Prepare your home so that it is always ready to be shown to potential buyers • Discuss and review the market’s analysis of your home - feedback is essential in knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home

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THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure – typically when your home is new on the market.

In order to capitalize on this window, it is crucially important that your home is ready for sale, priced at Fair Market Value, prepared to showcase its

ACTIVITY (Amount of Interest)

features and attributes, and a marketing strategy is implemented to further increase its exposure.

1

2

3

4

5

6

7

8

9

TIME ON MARKET (Weeks) Graphic for Illustrative Purposes Only

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10

11

12

13

MARKETING YOUR LOCATION The three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home.

Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how its positioned - one man’s displeasure can be another’s delight!

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PREPARE TO PRESENT YOUR HOME

First impressions are lasting, therefore it is important that your home is presented to potential buyers so that it not only shows the home well, but entices potential buyers to start envisioning it as a place to call their own.

Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value - together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.

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PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Photos should be crisp, clear, properly lit, color corrected, and showcase the home in the best way possible.

Professional photographers provide high-resolution photos that should be presented in a home’s marketing materials. Whether print or web these photos are often the first impression that a potential buyer will receive.

A photo shoot is the time when a home must shine - both figuratively and literally. A fully prepared home, clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside of your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.

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PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your homes exposure and requires more than just listing your home for sale on the Internet and the local REALTORSÂŽ listing service; it needs to be a carefully prepared and strategically implemented plan.

Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.

YARD SIGNS AND DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective and easy to spot. Directionals help guide people to the home.

PUBLIC AND PRIVATE SHOWINGS Broker tours, Open Houses, and Caravans are great ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important - sometimes real estate agents are more particular than buyers.

NETWORKING AND REFERRALS Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell.

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VIRTUAL TOURS THROUGH ONLINE

NOTIFY TOP LOCAL AGENTS

VIDEO MARKETING:

Contacting and connecting with top local agents in

Creating a digital experience and footprint is an integral

the area is more than just a professional courtesy, more

part in advertising in the 21st century.

often than not it is all you need to do. REALTORS ÂŽ are in constant communication with their clients, they will

WEB EXPOSURE:

know if there is a buyer or a listing available for purchase.

95% of buyers look at homes online as their first step in the home-buying process. This trend will only increase

LOCAL ADVERTISEMENTS

over time. Placing your home online allows the home’s

For some homes advertising locally can be the best way to

exposure to be seen locally, nationally, and internationally,

generate interest, especially when a home has features that

whether it is on a computer, tablet, or cell phone.

are particularly important to the local community.

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PROFESSIONAL PRINTED MATERIALS & DIRECT MAIL The power of showcasing your home and its unique features, through professional photography and sophisticated marketing materials, is crucial to setting your home apart from the competition.

Professional promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other REALTORS®, are some of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home – they already love their community so they are your biggest advocates!

Knowing where the potential buyers are locally is powerful – after all 78% of homeowners purchase within a 10 mile radius of their present home.

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PLATFORM FOR 24/7 WEB EXPOSURE With nearly 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure.

As part of my marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe, through my extensive online partnerships.

REAL ESTATE

REAL ESTATE

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SHOWING THE HOME Your home needs to be ‘show ready’ at all times – this is difficult to balance when you are still living in the home. However, if all the preparation is done up front - unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy to add around your busy schedule.

From boosting curb appeal, to highlighting focal points, adding ‘lived-in’ vignettes, letting in the light, adding touches of nature, moving your favorite chair out of the way to keep a good flow between rooms, and even adding inviting just baked cookies or scented candles all help in showing the home to its best potential.

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MARKET ANALYSIS The market analysis report is compiled from a system that tracks your showings, all REALTORÂŽ and buyer feedback, as well as my marketing effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

Selling your home is important, therefore it is equally important to ensure that its sale potential is maximized - whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.

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FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process - to keep in constant communication, track the proceeding, and to keep things on schedule.

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LEVERAGE MARKETING TO BUY YOUR DREAM HOME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search - from determining the perfect location to finding your next dream home.

In the world of real estate, it takes more than just searching for a home on the Internet, so allow my innovative marketing strategies, extensive network of connections, and exceptional knowledge open the right doors.

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SOLD

2 712 M I LES CIT Y S O L D FO R $1,195,000

4505 LAKESIDE HOLLOW STREET SOLD FOR $849,000

“You were awesome! Thank you for everything! Your dedication to

“Thank you for your level of excellence and professionalism! After six

understanding our neighborhood, constant communication about the

months with our previous agent and very little interest, we were amazed

status of our sale and negotiation skills are unmatched.” - Maurine and

by the difference your marketing strategy made and how this enabled

Lee Ward

us to achieve the financial return we hoped. Thank you for your level of excellence and professionalism.” - Bob and Cecile Pineda

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SOLD

2021 VISTA TRAIL SOLD FOR $515,000

2120 LAKERIDGE DRIVE SOLD FOR $950,000

“You have done a great job! I’m sure I have been a thorn in your side on

“A friend recommended that I contact you. You were relentless in

more than one occasion and you have handled it with all the grace and

your determination, networking, marketing, and communication. You

patience a person could hope for.” - Don Mabry

sold the house for me and continued to work just as diligently after I relocated to New Mexico. Choosing you as my REALTOR® was one of the best decisions I have made. Your love of your work, coupled with your positive attitude, resulted in unmatched professionalism and success.” - Carolyn Bates

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SOLD

7212 TRIA NON COURT SOLD FOR $1,9 85,0 0 0 “As very busy physicians and business owners moving from

well-organized and efficient REALTOR® that could make our deal happen

out-of-state and looking in the $2 million range, we needed

quickly and smoothly. Our home is absolutely gorgeous and we purchased

who

multi-million

it for several hundred thousand dollars below market value in a very

dollar real-estate transactions and could handle all the details

competitive market. Although this was the largest real estate transaction

for us. Having bought and sold several homes in the past, we

we had made to date, it was by far our easiest. We are so grateful to

knew the value of a great REALTOR . We wanted an ethical

you and will refer all our friends!” - Michael and Andrea

a

trustworthy

REALTOR

®

specialized

in

®

agent who specialized in our area, with amazing word of mouth referrals and value. Purchasing in a fast-moving market, it was essential that we had a

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On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property.

I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Call me before you make any important real estate decisions; you’ll be glad you did.

LISA GROTH | 623.293.0172 | LISAGROTH@KW.COM Each office is independently owned and operated. Copyright© November 2017