D IS C OV E R A N E W LE V E L OF LUX U RY M A R K E T I N G E XC E L L ENC E
with KRIS ANDERSON
RE/MAX EXCALIBUR
A P R EV IEW OF KRIS ANDERSON
RE/M A X EXCALIBUR
MEET KRIS AN D ERSON Kris Anderson is a big believer in achieving goals and making a difference. As a professional tennis player, she was number one in the nation for females 25 and under. Now she devotes her considerable focus to building a successful real estate career and to raising money for The Emily Center at Phoenix Children’s Hospital. If Michael Jordan was blonde and selling real estate, he’d be Kris Anderson,” says Phoenix businessman Michael Jorgensen, “nobody gets the job done more professionally or thoroughly and still manages somehow to make it look easy.” In November 2003, Kris joined RE/MAX Excalibur. “Kris is the kind of associate who lights up any room she enters,” says owner Howard Lien, “she is building a business based on incredible service and organization. Without exception, her clients are amazed at her energy and integrity.” With her professionalism and enthusiasm, Kris has built a business that is more than 80 percent referral-based. “My clients tell me they hire me because they know I’m hard-working and I’ll get job done. I do what I promise. They refer to me because I deliver results and do it with passion,” she says. Kris, a residential specialist, works with both buyers and sellers in homes ranging from 100k to $6.5million. Her client base expands from California to New York, Canada to China, and South Africa to Australia. Kris leads three full time agents in Scottsdale and one full time agent in Sedona to create the premier selling team. Kris is assisted behind the scenes by her Marketing Director, Abel and her transaction coordinator, Terry. Kris is an Arizona Native and a full time resident in Sedona, Arizona with her life partner, Scott. She is an active member of the Chaine De Rotissuers Sedona Balliage, The Mondiale, and the Sedona Women. Closest to her heart is the Emily Center at Phoenix Children’s Hospital and raising money for teenage scholarships at Xavier College Preparatory for Girls.
KRIS AN D ERSON REALTOR® Co-Founder NAC GMA, CDPE, SFR, ABR, CLHMS, CMRS, RECS
928.298.4155 Kris@YourPremierTeam.net www.ILoveSedonaRealEstate.com RE/MAX Excalibur 8510 E. Shea Blvd, Suite 100 Scottsdale, AZ 85260
FULL SERVICE LUXURY REAL ESTATE When you hire Kris, she will become your home’s: M ARKETING M ANAGER • Showcasing your property with the finest marketing • Developing and implement a customized marketing strategy • Determining the best price in line with market forces • Communicating regularly so you are informed and knowledgeable LIAISON M ANAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time wasters • Providing you with timely updates on viewings and feedback NEGOTIATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority
CLOSING M ANAGER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering necessary documentation • Facilitating answers and resolving any issues during the closing process and afterwards to ensure the process completes seamlessly CONCIERGE • Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services
D ED I C ATION AN D COMMI TMENT JUST ASK KRIS’S CLIENTS: “We could not be more grateful to our friends for recommending Kris when we decided to travel from Ohio to look for a home in Sedona. Her knowledge of the current real estate market was evident at every turn, but she took the time necessary to learn exactly what we were looking for and she delivered several great possibilities. She calmly and gracefully guided us through the offer process and stayed on top of the negotiation every step of the way. We now have the home of our dreams! She is professional, smart, funny, friendly, enthusiastic, responsive, and candid (when asked)— everything you would hope for in a high caliber realtor. We highly and happily recommend Kris to others looking to sell or purchase real estate in Sedona.”
“It was really great to work with Kris on my new home purchase. She listened to what I was looking for and tweaked the listings after the first couple of showings. She also let me know what she thought might be a concern at each of the places. I had not been through the home-buying experience too many times. Kris walked me through all the steps of the purchase and also double-checked things that she was concerned about. I felt great about her negotiating skills and definitely her knowledge of the market environment in the area. She was very responsive to my questions at all points.”
“Kris was very professional from the start with her homework done before we showed up at the properties. I appreciated her knowledge of the markets and the areas we were looking to invest in. I also was impressed with her willingness to share her opinion with plenty of background to substantiate her thoughts. Best real estate buying experience I have ever had as an investor!”
“I was a first time home buyer and found Kris on the RE/MAX website. After our initial conversation she had found and emailed me listings in less than two hours. It’s clear her clients come first. She returned calls promptly and was always looking for listings to see. Kris is also very knowledgable of local neighborhoods. Kris is determined to find you right home and won’t let you settle for anything less than perfect. She was a pleasure to work with and helped relieve the stress of buying a home. I would recommend Kris to anyone and am definitely going to work with her again on future home purchases.”
R E/M AX EXCAL IB UR Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products are also key to maximizing the success of selling and buying a home. RE/MAX Excalibur is committed to supporting Kris Anderson and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology and commitment to their community. Originally founded in 1995, RE/MAX Excalibur is now the largest brokerage in this community and offer its quality real estate services throughout its 4 offices and more than 200 agents.
OUR PHILOSOPHY The success of the RE/MAX philosophy and its commitment to the community has enabled RE/MAX Excalibur to become the #1 Brokerage. Its owners are dedicated to honoring our reputation while strategically investing into enhanced products and services that will better serve our clients. RE/MAX Excalibur is dedicated to providing highly sophisticated marketing platforms, strategies and solutions — they believe that whether you are buying or selling, our name should immediately signify that you are working with professionals who have integrity, ethics and quality service.
LO C A L COM M UN IT Y SUPPORT RE/MAX agents are well known locally and nationally for their involvement in many community programs. We are committed to working in our local community serving both our clients real estate needs as well as with being a part of the daily lifestyle.
CHILDREN’S MIR ACLE NET WORK Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospital in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods. SUSAN G. KOMEN FOR THE CURE RE/MAX Affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, RE/MAX agents have contributed more than $7 million to the fight against breast cancer.
RE/M A X GREEN Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.
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TH E POW ER OF RE/MAX AND THE RE/MAX COLLECTION
R E/ MA X L EAD S T H E INDUSTRY M ARKETSHARE AND AGENT PRODUCTIVIT Y RE/MAX associates average more sales than any other real estate agents. BR AND NA ME AWARENESS RE/MAX is the most recognized brand in real estate. Our national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home. ADVERTISING In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable business logos in the world.
WEBSITE TR AFFIC AND ONLINE SEARCHES Remax.com is the most visited real estate franchise website in the world, attracting nearly 50 million unique visitors annually who can view your home in over 41 languages. PROFESSIONAL EDUC ATION RE/MAX agents lead the industry in professional designations. NUMBER OF COUNTRIES SERVED RE/MAX has a presence in nearly 100 countries, more than any of its competitors.
T H E RE/M AX COL L EC TI ON Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
E VE RY 3 0 SECON DS A RE/ M AX AG ENT AG EN T S ELLS A HOM E 1,000,000
US RESIDENTIAL TR ANSACTION SIDES 2
900,000 800,000 700,000 600,000 500,000 400,000
300,000 200,000 100,000
RE/MAX
Keller Williams
Coldwell Banker
Century 21
ERA Real Estate
Sotheby’s
Better Homes & Gardens
Not Provided
Not Provided
Berkshire Hathaway
Realty Executives
US RESIDENTIAL TRANSACTION SIDES2
TRANSACTION SIDES PER AGENT1
BRAND AWARENESS (UNAIDED)3
COUNTRIES4
OFFICES WORLDWIDE
AGENTS WORLDWIDE
960,000+
17.3
27%
95+
6,986
104,826
©2016 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2015, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2015; Keller Williams, Realty Executives and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1Transaction sides per agent calculated by RE/MAX based on 2016 REAL Trends 500 data, citing 2015 transaction sides for the 1,605 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. 2Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 4Based on lists of countries claimed at each franchiser’s website, excluding claimed locations that are not independent countries (i.e. territories, etc.).
R E / MAX OUTSEL L S THE COM PET ITION AVERAGE RESIDENTIAL TRANSACTION SIDES PER AGENT
RESIDENTIAL TRANSACTION SIDES
AVERAGE RESIDENTIAL SALES VOLUME PER AGENT
RE/MAX HOLDS
17.3 960,000+ $ 3.9 Million
89 OF THE TOP 100 BROKERAGES
Rankings calculated by RE/MAX based on 2015 REAL Trends 500 data, citing 2014 transaction sides and sales volume for the 1,460 largest participating U.S. brokerages (ranked by transaction sides). Prudential, Berkshire Hathaway HomeServices and Real Living do not include HomeServices of America. ©2015 RE/MAX, LLC. All rights reserved. Each RE/MAX office is independently owned and operated.
LOCAL EXPERT S, G LO BAL LY CON N ECTED Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 100,000 associates in nearly 100 countries, RE/MAX has the inside track on buyers and sellers around the globe.
THE WORLDWIDE RE/M A X NET WORK NORTH AMERICA • Canada • Mexico • United States CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama CARIBBEAN • Antigua and Barbuda • Aruba • Bahamas • Barbados • Bonaire Cayman Islands
SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela EUROPE • Albania • Austria • Belarus • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Czech Republic
• Denmark • England • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • Norway • Poland • Portugal • Romania • Scotland
• Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Wales MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates
AFRICA • Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia • Seychelles • South Africa • Zambia • Zimbabwe
ASIA/PACIFIC • Australia • Bhutan • China • Guam • India • Indonesia • Japan • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand
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D ETERM IN IN G THE VALUE OF YOUR HOME
TH E OBJECTIV E Our mutual objective is to sell your home:
For the highest possible price › In the shortest amount of time › With the most favorable terms Prior to any marketing strategies being implemented it is critical to go through a process of discovery, determining the fair market value, the barometer of current market conditions and reviewing the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise, strategic, and exceptional marketing to the right buyers is key to maximizing the true value of your home.
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9 ROA DR UNN ER C O URT s o l d b y K r i s A n d e r s o n
DISCOVER A NEW LEVEL
OF LUXURY MARKETING FOR YOUR HOME
MARKETIN G F OR M AXIM UM EXPOSURE Selling your home can be a very exciting experience but it will probably also be an emotional one too. As a real estate professional I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: • • • • • • • • • • • • • •
Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network Leverage the brokerage’s reputation and recognition Cooperate and communicate to maintain your home’s perception of value Promote your home locally, nationally, and internationally Maximize your home’s web exposure Always prepare your home so that it is ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential in knowing the perceived value and potential for negotiation Finalize your sale Find your next dream home
T H E W IN D OW OF OPPORTUN I TY The Window of Opportunity is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ‘ready for sale’: priced at the optimum ‘Fair Market Value’, is prepared to showcase its features and attributes and the marketing strategy is implemented to further increase its exposure.
(Amount of Interest)
ACTIVITY
M AKING THE MOST OF INITIAL INTEREST
1
2
3
4
5
6
7
8
TIME ON MARKET
9
10
(Weeks)
- Graphic for Illustrative Purposes Only -
11
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MA R K ETIN G YOUR LOC ATI ON According to real estate convention, the three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives are important to know when determining price, but is actually very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!
P R E PARE TO PRESENT YOUR H OM E First impressions are lasting. Preparing your home is one of the most difficult, emotional and yet critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.
Professional Photography Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive. Taking advantage of new technology, especially as your buyer is likely to be from outside your local area to showcase the true essence of a property within its environment and lifestyle videos provide a more realistic depiction of the internal space and livability. A photo shoot is the time when a home must shine — both figuratively and in reality. A fully prepared home: clean, tidy, clear sight lines, shot in its best natural light will speak volumes to the viewer before and after the home is visited.
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P R O F E SSION AL & STRATEGI C M ARKET IN G Sophisticated and professionally prepared marketing is essential to maximize your home’s exposure and requires more than just listing the property for sale on the Internet and the local Realtor’s® listing service. It needs to be a carefully prepared and strategically implemented plan. Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.
YARD SIGNS AND DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. PUBLIC AND PRIVATE SHOWINGS Broker tours, Open Houses, and Caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than the buyer. LOC AL ADVERTISEMENTS For some homes, advertising locally can be the best way to generate interest, especially when a home has features that are particularly important to the local community.
NET WORKING AND REFERR ALS Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell. VIRTUAL TOURS / ONLINE VIDEO M ARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.
WEB E XPOSURE 90% of buyers look at homes online as their first step in the home-buying process. This trend will continue to increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally and internationally, whether it is on a computer, tablet or cell phone platform.
P R O FESSION AL PRINTI NG AN D D IRECT M AI L The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and mailed to your neighbors, potential buyers and other Realtors® is one of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within a 10-mile radius of their present home.
LOOK WHAT WE DID FOR YOUR NEIGHBOR IN 1 DAY! 5429 E SOLANO DRIVE PARADISE VALLEY ONLY ON THE MARKET 1 DAY! 4 Bedrooms | 3 Bathrooms 3,152 Estimated Square Feet $1,300,000
EXQUISITE VIEWS JUST SOLD!
5429 E Solano Drive | Paradise Valley, AZ
A PL ATFORM F OR 2 4/7 W EB EXPOS URE With nearly 90% of home buyers beginning their search on the Internet, you will want to ensure that your home will receive maximum online exposure. As part of the your marketing plan, your home will receive unparalleled exposure among consumers and real estate professionals across the globe through our extensive online partnership.
REAL ESTATE
200 PALIS A DES DRI VE S P UR N O RT H f e a t u r e d b y K r i s A n d e r s o n
SH OW IN G T H E H O ME Your home needs to be ‘show ready’ at all times — this is difficult to balance if you are still living in the home. However, ensure the preparation is done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for me to add around your busy schedule. Each and every buyer will be pre-qualified. During the showing, a full guided tour will be provided to ensure that the features and nuances are showcased and explained, to maximize the value of perception.
MARKET AN ALYS I S Our market analysis report is compiled from a system that tracks your showings, all Realtor® and buyer feedback as well as our marketing effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
F I N AL IZIN G T H E SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that your Realtor® is here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.
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DISCOVER A NEW LEVEL
OF LUXURY MARKETING TO FIND YOUR NEW HOME
MARKETIN G F OR YOUR N EXT H OME If you are looking to buy another property, then let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from determining the perfect location to finding your next perfect dream home. In the world of luxury it takes more than just searching for a home on the internet, so allow our innovative marketing strategies, extensive network of connections, and exceptional knowledge to open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
D E F I N IN G YOUR G OALS AN D OPT ION S In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • •
Where are you thinking of moving — local or out of state? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
LO C AT I NG TH E RIGH T PROPERTY When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resell potential will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. Upon finding the right home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and ugency of the seller. Ultimately, I will protect and represent your best interests.
On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions, you’ll be glad you did.
KRIS ANDERSON | 928.298.4155 | KRIS@YOURPREMIERTEA M.NET