Kim McBerry - Listing Book

DISCOVER A NEW LEVEL OF

MARKETING EXCELLENCE with KIM MCBERRY Your Real Estate Marketing Specialist

A PREVIEW OF KIM MCBERRY -1-

KIM MCBERRY REALTOR® | DRE# 01966539

408.781.7050 kimmcberry@gmail.com www.mcberryrealestate.com Keller Williams Silicon Valley 2110 S. Bascom Avenue #101 Campbell, CA 95008

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MEET KIM MCBERRY WHY CHOOSE ME AS YOUR AGENT? As a dedicated Realtor for Keller Williams, I will provide you with an excellent experience before, during, and after your home buying and selling journey. With innovative technology and advanced websites, I am uniquely equipped to serve you with what you need for a fast and accurate real estate transaction. And by combining a “client first” philosophy, great listening skills, deep local knowledge, marketing savvy, and business acumen, I can help you sell your home or find a new home that perfectly matches your lifestyle.

Prior to starting my career in real estate, my professional background included Sales Administration, Customer Service, and Human Resources, all experiences that contribute to my genuine care for my clients to receive the best outcomes and demonstrate my attention to detail.

Whether buying or selling a home, with me as your Realtor, you will assuredly gain a true partner whose ambition will help you reach your goals, ensuring that the process is as smooth and pleasant as possible. Please give me a call for a no-obligation assessment of your needs!

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GOOD SERVICE SPEAKS FOR ITSELF My real estate business is built around one guiding principle: It’s all about you.

YOUR NEEDS • YOUR DREAMS • YOUR CONCERNS • YOUR QUESTIONS • YOUR FINANCES • YOUR TIME • YOUR LIFE My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. That’s why more than 98% of my business comes from repeat customers and referrals.

All real estate agents will claim they can sell your house. I promise to sell your house at the maximum price, with minimum hassle. Selling a home successfully requires experience, time, and resources.

EXPERIENCE From pinpointing an optimal listing price to writing a purchase agreement and negotiating the terms of sale, real estate transactions are a science.

TIME Selling a home involves hours of open houses, phone calls, and paperwork that you shouldn’t have to worry about. I will take care of it all for you.

RESOURCES Yard signs, brochures, ads, direct mail, and internet technology.

Keeping your home in front of potential buyers requires marketing 24 hours a day, 7 days a week.

Source: National Association of REALTORS®

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82

%

of home sales are the result of agent connections*

DEDICATION & COMMITMENT Buying or selling a home is the largest transaction most of us will ever make in our personal lives, and it can be a very complex, emotional, and time-consuming experience. Kim McBerry is dedicated to making certain that YOU come away completely satisfied.

JUST ASK KIM’S CLIENTS: “We have known Kim for about three years, and most recently, she helped me sell my house and buy a new house at the same time. In this very competitive market, there are so many details that need to be taken care of and so many decisions to be made. We started with a simple idea of wanting to find a bigger house, and Kim came to us with details and patient explanations of how we could make our dream come true. While in reality, especially when we had to sell our house first, there were always some uncertainties and risks that worried us. Kim always made us feel that she was with us; she was not just selling and buying a property, but a house that she cared about too. And with this trust, we went over all issues and successfully closed two houses at the same time. I want to thank Kim for all that she has done for us. I highly recommend Kim to everyone; I ensure you will feel like you have a Realtor as part of your family.”

“Kim was one of the many agents I met when my husband and I tried listing my mom’s home on our own.

I immediately felt very comfortable with Kim. She was not pushy like most of the other agents I met, and she was very honest about what she thought we should do with my mom’s house. I signed with Kim, and she was amazing! I would highly recommend Kim for buying or selling a home!”

– Christine B.

“Where do I begin? We can not say enough good things about Kim. She was amazing to work with. She is incredibly professional, insightful, and was beyond patient with us in all our many questions and guardedness due to past experiences with other agents. She answered every call, text, and email from us without hesitation. It was so nice.

We truly know how much she went above and beyond for us and will always be grateful. We have told so many people about Kim and that we have a Realtor for life, but even more than that... a friend.”

– Bell & Nicole

– Gene & Elizabeth

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FULL-SERVICE REAL ESTATE When you hire Kim, she will become your home’s:

MARKETING MANAGER

CLOSING MANAGER

• •

• •

• •

Showcase your property with the finest marketing Develop and implement a customized marketing strategy Help determine the best price in line with market forces Communicate regularly so you are informed and knowledgeable

•

Provide information in a timely manner to the buyer Liaise with the title/escrow and deliver all necessary documentation Facilitate answers and resolve any issues during the closing process and afterward ensure it is completed seamlessly

CONCIERGE LIAISON MANAGER • • •

•

Introduce new buyers to your property Pre-qualify the buyers to avoid time-wasters Provide you with timely updates on viewings and feedback

NEGOTIATOR • • •

Present and negotiate on your behalf with potential buyers Advise you on the merits of each offer Keep your best interests as first priority

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Provide you with access to experts including: legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

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THE POWER OF KELLER WILLIAMS -9-

KELLER WILLIAMS REALTY For clients such as yourself, Keller Williams offers an elite network of consultants that set the standard for service and expertise in the real estate market.

OUR MISSION To be the real estate company of choice for agents and their customers.

OUR BELIEF SYSTEM Win-Win Integrity Customers Commitment Communication Creativity Teamwork Trust Success

Or no deal Do the right thing Always come first In all things Seek first to understand Ideas before results Together everyone achieves more Starts with honesty Results through people

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WHY KELLER WILLIAMS? TECHNOLOGY

KNOWLEDGE

Leading-edge tech tools and training give Kim the edge in effectively marketing your property online 24 hours a day, seven days a week. Through the exclusive Keller Williams Listing System (KWLS), your property is fed to over 340 online search engines and is available on KW’s web network of more than 76,000 sites.

Kim stays ahead of trends in the real estate industry through KW’s comprehensive, industry-leading training curriculum and research resources. It’s what prepares her to provide you with unparalleled service.

RELIABILITY Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces Kim’s belief that her success is ultimately determined by the legacy she leaves with each client she serves.

TEAMWORK Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, Kim is confident that every Keller Williams professional shares the common goal of serving you, her client, in the best way possible.

TRACK RECORD Kim is proud to work for the world’s largest real estate franchise by agent count. It’s proof that when you offer a superior level of service, the word spreads fast.

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THE KELLER WILLIAMS ADVANTAGE At Keller Williams, our defining culture and belief systems are focused on the win-win, integrity, commitment, trust, and teamwork of our associates. We are a technology company that provides the real estate platform that buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.

Holding the top spot in agent count, units, and sales volume, Keller Williams’ sales force is one to be reckoned with.

Home to the Tech-Enabled Agent, our business model equips agents with a technological edge and the ability to offer customers whatever they wish.

• • • •

Founded in Austin, TX, in 1983 Keller Williams is #1 in agent count Now in 50+ regions, including the U.S. & Canada Over 10,000 agents outside the U.S. and Canada and growing!

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A GLOBAL REAL ESTATE POWERHOUSE Tapping the global scope and phenomenal presence of the Keller Williams network gives Kim McBerry a unique and powerful advantage over any other real estate company in the world.

Having access to thousands of worldwide referral sources is key to finding qualified buyers and sellers. Through an extensive global network, Kim has the inside track on buyers and sellers around the globe.

Keller Williams worldwide regions include:

• • • • • • • • • • •

Albania Argentina Aruba Belgium Belize Bermuda Cambodia Chile Colombia Costa Rica Cyprus

• • • • • • • • • •

Czech Republic Dominican Republic Dubai, UAE France Greece Guyana Honduras Indonesia Ireland Israel

• • • • • • • • • • •

Italy Jamaica Japan Luxembourg Malaysia Mexico Monaco Mongolia Morocco Nicaragua Northern Cyprus

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• • • • • • • • • • •

Panama Paraguay Peru Philippines Poland Portugal Puerto Rico Romania São Paulo, Brazil Saudi Arabia Serbia

• • • • • • • • • • •

Saint Maarten Slovenia Southern Africa Spain Suriname Thailand Turkey Turks and Caicos United Kingdom Uruguay Vietnam

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DETERMINING THE VALUE OF YOUR HOME - 15 -

THE OBJECTIVE My goal is to get your property sold:

AT TOP DOLLAR » IN THE SHORTEST AMOUNT OF TIME » WITH THE LEAST AMOUNT OF INCONVENIENCE TO YOU Before implementing any marketing strategies, it is critical to go through a process of discovery, determining the fair market value, surveying current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

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INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth and what a buyer is willing to pay for it is known as the “Fair Market Value.” The buyer is influenced by the following criteria: • • • • • •

Location of the property Condition of the property Buyer demand Prices of similar properties on the market Recent sales of competitive properties Availability of financing

MAXIMIZING FAIR MARKET VALUE The following key factors affect the sale of your home and are, for the most part, in your control:

MARKET FACTORS:

CONTROLLED BY:

Price Terms Condition Marketing Programs Value

Seller Seller Seller Realtor®/Keller Williams Buyer/Market Conditions

Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.

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THE POWER OF PRICING Together we will determine the best selling price strategy for your property based upon current local market conditions and a Comparative Market Analysis.

IF YOU WANT TO COMPETE, WE HAVE TO BE COMPETITIVE • • • • •

The buying market has a short attention span Pricing your home right the first time is critical Proper pricing will attract buyers An overpriced home will not sell We want to generate offers before the market moves on to newer listings

Price Market Value

t

length of time on market

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To get your home sold for the most money in the least time, we have to price it “in the market.”

Above 100% % of potential buyers who will look at property

Price vs. Comps

Asking Price

67%

10% above

No Mans Land

33%

Below

15% above

Out of the Market

market value

10% below

In the Market

15% below

Great

67%

33%

Condition vs. Comps

0%

10% 30%

60%

75%

90%

Poor

Pricing your home competitively generates the most activity from agents and buyers. Pricing your home too high may make it necessary to drop the price below market value in order to compete with new, well-priced listings that may come on the market.

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MARKETING YOUR HOME - 21 -

MY SELLER VALUE PROPOSITION I am committed to making your experience of selling your home as stress-free and easy as possible. The comprehensive marketing plan I have put together has been proven to get your home sold quickly and for top dollar. This guarantees that your home will get maximum exposure in the marketplace.

PROPERTY PREPARATION When getting your home ready for sale, I will: • Recommend any repairs prior to marketing.

• Recommend any standard and suggested inspections before listing.

• Make suggestions as to how to improve the condition of your property (if needed).

• Incur the cost of the initial consultation with a professional stager and then stage your home up to 2 months. (Studies show that staged homes sell more quickly and at a higher price than non-staged homes.)

• • •

•

MARKETING • Expose your home to thousands of other agents through the regional Multiple Listing Service, which is accessible to agents throughout Santa Clara, San Mateo, and Santa Cruz counties as well as nationally and globally.

• Order a post sign to further promote your property.

• Install a secure lockbox for your property to make it as accessible as possible to other agents as well as

•

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myself. (Properties without a lockbox are less likely to be shown by other agents, reducing the number of potential buyers who will view your home, thus hindering full marketing.)

Create a photo flyer of your property, which will be available to buyers and agents that visit your home.

Produce and email an e-flyer to every agent in the county.

Install a brochure box, if possible, on the yard sign and stock it with flyers for people who may drive or walk by.

Create a “Just Listed” postcard and mail it to hundreds of homeowners in your area who may know a buyer or want to purchase another home themselves.

Promote your property on several different websites, including mlslistings.com, kwluxuryhomes.com, kellerwilliams.com, mcberryrealestate.com, realtor.com, zillow.com, trulia.com, homes.com, and many more!

• Arrange for a professional photographer to take both still photos and create a virtual tour of your property.

Your home will have its own website that will be listed on all marketing materials.

• Discuss your home at my office’s weekly meeting in order to network with other agents and their buyers.

• Contact each agent who views your property to obtain honest feedback and then share their remarks with you.

• Keep in constant contact with you to discuss all activity pertaining to your property. (In numerous surveys nationwide, the #1 complaint that clients had with their Realtor was lack of communication.)

• Hold open houses, as appropriate, for the public on a schedule that is agreeable.

SELLING PROCESS

OFFERS

• Review closing documents.

• Coordinate move out/move in key transfer, etc.

• Complete transaction.

• Follow up continually with the buyer’s agent and lender to confirm that they are on track for a successful close.

• Coordinate your completion of all the required disclosures and reports • Secure successful removal of buyer’s contingencies and possibly negotiate any requested repairs.

• Order home warranty and other reports as required.

• Coordinate any repairs and vendor services.

PRE-CLOSE PREPARATION • Coordinate and supervise document preparation.

• Provide pre-closing consulting.

CLOSING

• Evaluate the conditions and merit of any offer received. This involves gauging the financial ability of the buyer and the confidence I have in the ability of the buyer’s agent to close the transaction.

POST-CLOSING • Ensure that you have received your proceeds and that the buyer has everything they need.

NEGOTIATE • Negotiate to not only get the best price and terms but also to protect your interests and work to ensure a smooth escrow.

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MAXIMIZING EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: •

Prepare for the “Window of Opportunity”

•

Promote your home locally, nationally, and internationally

•

Leverage the attributes of your location

•

Prepare and present your home ready for sale

•

Maximize your home’s web exposure

•

Highlight your home’s features through professional photography

•

Prepare your home so that it is always ready to be shown to potential buyers

•

Showcase your home to the market through professional and strategic marketing

•

•

Maximize the exposure of your home through our extensive network

Discuss and review the market’s analysis of your home — feedback is essential in knowing the perceived value and potential for negotiation

•

Finalize your sale

•

Leverage the brokerage’s reputation and recognition

•

Find your next dream home

•

Cooperate and communicate to maintain your home’s perception of value

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THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market.

In order to capitalize on this window, it is crucial that your home is ready for sale, priced at Fair Market Value, prepared to showcase its features and attributes, and a that marketing strategy is implemented to further increase its exposure.

ACTIVITY

(Amount of Interest)

MAKING THE MOST OF INITIAL INTEREST

1

2

3

4

5

6

7

8

TIME ON MARKET

9

(Weeks)

- Graphic for Illustrative Purposes Only -

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10

11

12

13

KELLER CONCIERGE I AM A KW CONCIERGE CERTIFIED AGENT! I can help you get your home prepped for the market with no up-front costs!

The Keller Offers Ready to Sell program can be utilized to optimize a home’s value before bringing it to market. We can utilize this program to address items from a home inspection or to make much needed cosmetic updates to help your home shine on the open market.

Sit back and relax! We will utilize our network of trusted, vetted vendors.

IMPROVE YOUR HOME’S MARKETABILITY

 Kitchen Remodel

Bathroom Remodel

Cosmetic Renovations

Landscaping

+ More!

Flooring & Hardware

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Deep Cleaning

Windows & Doors

Painting & Staining

PREPARING YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is, it is important that you view it with critical objectivity. Whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROFESSIONAL PHOTOGRAPHY Whether in print or on the web, listing photos are often the first impression that a potential buyer will receive. Professional photographers understand how to use lighting and composition to highlight the best features of your home.

DIGITAL TOOLS Current technology helps showcase the true essence of a property. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the intended space and livability.

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PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your homes exposure and requires more than just listing your home for sale on the internet and the local Realtor listing service; it needs to be a carefully prepared and strategically implemented plan.

Your home must become a highly prized item and should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.

YARD SIGNS AND DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. I use both of these tools in the marketing of your home.

PUBLIC AND PRIVATE SHOWINGS Broker tours and open houses are great ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

NETWORKING AND REFERRALS I have a large database and network with other agents to find buyers for your home. My referral network is an effective tool to help my clients find homes to buy and homes to sell.

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NOTIFY TOP LOCAL AGENTS

SOCIAL MEDIA

Contacting and connecting with top local agents is key in helping my clients — they will know if there is a potential buyer or a listing available for purchase.

In today’s age, social media is used by almost everyone — which is why it is crucial to invest in proper social media marketing to sell your home.

Social media is a powerful tool to instantly increase exposure of your home to an extremely large pool of potential buyers. I will feature your home on all of my social media platforms to ensure the property receives maximum exposure.

LOCAL ADVERTISEMENTS Advertising your home locally can be the best way to generate interest, especially when a home has features that are particularly important to local community members.

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PROFESSIONAL PRINTED MATERIALS & DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition.

Professional promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors® are some of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home – they already love their community, so they are your biggest advocates! Knowing where the potential buyers are locally is powerful – after all, 78% of homeowners purchase within close proximity to their present home.

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A PLATFORM FOR 24/7 WEB EXPOSURE With 95% of home buyers beginning their search on the Internet, we want to ensure that your home will receive maximum online exposure. When you list with me, we’ll have access to the Keller Williams Listing System (KWLS). This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 340 of the most popular search websites.

REAL ESTATE

REAL ESTATE

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PREPARING YOUR HOME FOR SALE It’s a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.

In my experience, there are some simple ways we can maximize your home’s appeal:

EXTERIOR

FOR SHOWINGS

• • • • • • • • •

• • • • • •

Keep the grass freshly cut Remove all yard clutter Apply fresh paint to wooden fences Paint the front door Weed and apply fresh mulch to garden beds Clean windows inside and out Wash or paint home’s exterior Tighten and clean all door handles Ensure gutters and downspouts are firmly attached

Turn on all the lights Open drapes in the daytime Keep pets secured outdoors Play quiet background music Light the fireplace (if seasonally appropriate) Infuse home with a comforting scent (i.e., apple spice or vanilla) • Vacate the property while it is being shown

INTERIOR • Remove excessive wall hangings, furniture, and knick-knacks (consider a temporary self-storage unit) • Clean or paint walls and ceilings • Shampoo carpets • Clean and organize cabinets and closets • Repair all plumbing leaks, including faucets and drain traps • Clean all light fixtures

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RECOMMENDED INSPECTIONS PRIOR TO LISTING YOUR HOME Property Inspection: Pest Inspection: Pool (if applicable): Roof: Chimney Inspection: Approximate Total:

$550 $225 $150 $150 $175 $1,250

WHY PAY $1,250 IF THE BUYER WILL PAY FOR IT? THE TOP 10 ADVANTAGES: 1. The seller, in completing all inspections prior to placing their home on the market, now has the ability to determine their NET at closing by their ability to clearly define their corrective liability. Great information to have when negotiating the sales price.

2. The seller will be more able to sell the property “AS IS” because everybody is aware on the date of purchase what “AS IS” means.

3. The transaction is not in jeopardy of falling out of sale as a result of information discovered after the offer is made.

4. The escrow process is typically far less stressful for all parties involved.

5. Property is more sellable. The buyer knows what they are getting into and saves money!

6. The seller can choose to complete the corrective repairs prior to placing the home on the market and possibly reap back some of the expense by having their home “show” better.

7. In the event the seller does elect to correct the items noted for repair, the seller can choose the replacement material. For example, if the bathroom floor tile was called to be replaced at the cost of $1,500, the seller may choose to replace the tile with linoleum at the cost of $700 (a savings of $800). This can only be achieved if the inspections are completed before placing the home on the market.

8. The inspections and permit search results can be incorporated into the Transfer Disclosure Statement package.

9. No nasty permit issues.

10. It will eliminate compounded stress and anxiety during your escrow.

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SHOWING THE HOME Your home needs to be ‘show ready’ at all times, which can be difficult to balance when you are still living there.

However, if all the preparation is done up front — unnecessary items are removed, space has been created, and a plan is implemented for the best times to show the home — the final prep and inviting touches are easy to add around your busy schedule.

From boosting curb appeal to highlighting focal points, adding ‘lived-in’ vignettes, letting in the light, adding touches of nature, moving your favorite chair out of the way to keep a good flow between rooms, and even adding inviting, just baked cookies or scented candles help to show the home’s best potential.

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FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final, including offers, counteroffers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

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I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property.

I’d be pleased to assist you with the sale of your present home and the purchase of your next home and the next one because I’m not just providing a service, I’m building a relationship.

Please let me know when I can be of service.

Call me before you make any important real estate decisions; you’ll be glad you did.

KIM MCBERRY | 408.781.7050 | KIMMCBERRY@GMAIL.COM Each office is independently owned and operated. Copyright© July 2022