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KRISTINA GUZMAN RE/MAX TRINITY

DISCOVER A NEW LEVEL OF MARKETING EXCELLENCE

A PREVIEW OF KRISTINA GUZMAN AND RE/MAX TRINITY

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KRISTINA GUZMAN BROKER ASSOCIATE, ABR, CLHMS, CRS, GRI

817.239.7253 KristinaGuzmanHomes@gmail.com www.GuzmanRealEstateGroup.com RE/MAX Trinity Southlake - Ft. Worth - Weatherford 121 Countryside Court, Ste 120 Southlake, TX 76092 Fax: 817.310.5210

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BIO & ACCOMPLISHMENTS The most important decision you make when buying or selling a home is finding the right REALTOR®. You need someone who is experienced and dedicated to looking out for YOUR best interests.

KRISTINA’S ACCOMPLISHMENTS: • Bachelor of Business Administration from MJ Neeley School of Business at Texas Christian University • 21+ years in the real estate industry, 13+ years as a Broker • Team Leader of Guzman Group, a team of full-time real estate professionals with 27+ years of experience combined to serve you • Former Owner of RE/MAX Masters, an award winning RE/MAX Franchise - statewide and nationally recognized by RE/MAX, LLC Headquarters • Paul Harris Fellow as recognized by Rotary International • Two-time featured speaker at RE/MAX R4 International Convention and International Broker/Owner Meeting • Quoted and sourced in Nationwide Real Estate Magazines, including the Certified Residential Specialist Magazine • RE/MAX Trinity is 170+ agents strong serving counties all over North Texas with over $500 Million in Sales in 2016, making it a “Premier Broker” within the RE/MAX Network of over 6,000 offices worldwide

COMMUNITY INVOLVEMENT: • Board of Directors for Guzman 23 Foundation, a 501c3 Foundation for families struggling with Alzheimer’s Disease • Board of Directors for Southlake Executive Forum • Past-President of Southlake Rotary Club • Miracle Agent for Children’s Miracle Network and Cook Children’s Hospital • Two-time Team Leader for Texas Sentinels Foundation, supporting Life Scholarships for our Wounded Veterans

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DEDICATION & COMMITMENT Buying or selling a home is the largest transaction most of us will ever make in our personal lives and it can be a very complex, emotional, and time-consuming experience. Kristina is dedicated to make certain that YOU come away completely satisfied.

J U S T A S K K R I S T I N A’ S C L I E N T S : “Kristina Guzman is the ultimate Realtor. Her

“Kristina Guzman is the best real estate professional

professionalism is evident in everything she does.

you can have working for you and we feel so grateful

She is a long-time resident of the area and has a

she was referred to us! We were relocating from

multitude of important connections that come from

California when we purchased our first home and

being an active member of the community. She

Kristina worked with us remotely and helped us

recently sold our Southlake property for us and we

decide on which house would fit our family situation

could not be more pleased. She represented us so

best. She ALWAYS took time out of her day when we

well. She negotiated for us and kept us promptly

needed to see a house or to answer all of our many

informed through every step of the process and

questions. She made the process very seamless and

tirelessly answered all of our questions. We highly

easy. She is extremely knowledgeable about the area

recommend Kristina Guzman if you are looking for

and all things real estate. Then, within a year, we hired

the best! We look forward to having her represent us

her again to help us find the bigger home that we

again in the future.”

needed with another child coming. Kristina and her team were there for us at all times during the busiest

— Linda & JG Carter

season in real estate, and we ended up with a house perfect for our family the day it went on the market. Every day we wake up loving where we live! She and her team were extremely helpful in our search for a new home AND in selling our old home, which sold in three days! We couldn’t be happier! Its nice to have a team of real estate professionals because you never know when that perfect house for you will pop up. Thank you so much for all of your hard work!” -Abigail Ioja

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FULL SERVICE REAL ESTATE When you hire Kristina Guzman, she will become your home’s:

MARKETING MANAGER • Showcase your property with the finest marketing • Develop and implement a customized marketing strategy • Help determine the best price in-line with market forces • Communicate regularly so you are informed and knowledgeable

LIAISON MANAGER • Introduce new buyers to your property • Pre-qualify the buyers to avoid time-wasters • Provide you with timely updates on viewings and feedback

NEGOTIATOR • Present and negotiate on your behalf with potential buyers • Advise you on the merits of each offer • Always keep your best interests as her first priority

CLOSING MANAGER • Provide information in a timely manner to the buyer • Only accept certified bank drafts • Liaison with your lawyer/notary and deliver necessary documentation • Facilitate answers and resolve any issues during the closing process, and afterward ensure it is completed seamlessly

CONCIERGE • Provide you with access to experts including: legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services

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RE/MAX TRINITY Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is also important. What a brokerage offers to both the agent and their clients in terms of service levels and products are key to maximizing the success of selling and buying a home. RE/MAX Trinity is the #1 Brokerage in Tarrant Council for RE/MAX of Texas. RE/MAX Trinity is committed to supporting Kristina and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.

TRINITY

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RE/MAX TRINITY PHILOSOPHY The success of the RE/MAX philosophy and its commitment to the community has enabled RE/MAX Trinity to become the #1 Brokerage in Tarrant Council. Its owners are dedicated to honoring our reputation while strategically investing in to enhanced products and services that will better serve our clients. RE/MAX Trinity is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions â€“ they believe that whether you are buying or selling, our name should immediately signify that you are working with professionals who have integrity, ethics, and offer quality service.

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CHARITIES & LOCAL COMMUNITY SUPPORT RE/MAX agents are well known locally, nationally, and internationally for their involvement in many community programs. They are committed to working in their local community serving their clients’ needs as well as being a part of the daily lifestyle.

GUZMAN 23 FOUNDATION - BOARD OF DIRECTORS To provide financial assistance to those suffering from Alzheimer’s disease, their families or loved ones when finance or basic insurance is unavailable. This is a personal journey to honor my mother-in-law, Maria Mirabal Guzman, who passed away from this terrible disease. It is my desire to help families care for their loved ones in their own home for as long as possible. A secondary goal is to help improve Alzheimer’s facilities, making them a place where families feel their loved ones will be cared for with compassion.

CHILDREN’S MIRACLE NETWORK - MIRACLE AGENT Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospitals in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods.

TEXAS SENTINELS FOUNDATION - TWO-TIME TEAM LEADER Founded in 2007 by Richard and Jeanne Filip to give back to the military men and women of our Armed Forces who have served our country. The Foundation’s mission is to provide qualified members of the U.S. Armed Forces who were severely injured in the line of duty, on or after September 11, 2001, with support adapted for their needs. The Texas Sentinels Foundation offers support, primarily through the provision of housing and life scholarships, and helps these Wounded Military readjust to civilian life and prosper in their hometowns or new communities.

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THE POWER OF RE/MAX

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RE/MAX 40 YEARS OF OUTSTANDING AGENTS & OUTSTANDING RESULTS From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network of franchisee-owned and operated offices, with over 100,000 agents. Those agents constitute the world’s most productive real estate sales force. Through their efforts, they’ve made it possible to say that nobody in the world sells more real estate than RE/MAX. RE/MAX, LLC is a privately held company still based in Denver and led by its founders, Dave and Gail Liniger. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities, and other competitive advantages. Customer service—built on a foundation of drive, experience, and education—is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever. In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX.

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RE/MAX LEADS THE INDUSTRY MARKET SHARE AND AGENT PRODUCTIVITY:

RE/MAX agents average more sales than other real

estate agents in the United States.

BRAND NAME AWARENESS: RE/MAX is the most recognized brand in real estate. Our national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand in the forefront of their mind when it is time to buy or sell their home.

PROFESSIONAL EDUCATION: RE/MAX agents lead the industry in professional designations. THE NUMBER OF COUNTRIES SERVED: RE/MAX is in over 100 countries, more than any of its competitors, with more than 100,000 agents worldwide.

ADVERTISING: In the United States, RE/MAX has the real estate industryâ€™s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable business logos in the world.

WEBSITE TRAFFIC AND ONLINE SEARCHES:

Remax.com is the most visited real estate franchise

website in the world, attracting over 77 million unique visitors annually who can view your home in over 43 languages.

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EVERY 30 SECON DS

A RE /MAX AG E N T H E LPS S OME O N E F I N D A HO M E US RESIDENTIAL TRANSACTION SIDES2

TRANSACTION SIDES PER AGENT 1

BRAND AWARENESS (UNAIDED)3

COUNTRIES4

OFFICES WORLDWIDE

AGENTS WORLDWIDE

1 MILLION +

17.2

27.6

100+

7,343

111,915

U.S. RESIDENTIAL TRANSACTION SIDES2

1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000

RE/MAX

Keller Williams

Coldwell Banker

Century 21

ERA Real Estate

Sotheby’s

Better Homes & Gardens

Not Provided

Berkshire Hathaway

Realty Executives

©2017 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2016, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2016; Keller Williams, Realty Executives and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1Transaction sides per agent calculated by RE/MAX based on 2017 REAL Trends 500 data, citing 2016 transaction sides for the 1,605 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. 2Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 3 MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 4Based on lists of countries claimed at each franchiser’s website, excluding claimed locations that are not independent countries (i.e. territories, etc.).

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$4.4

$3 Million Coldwell Banker - 1 EXIT Realty - 1 ERA - 2 Century 21 - 3

of the top 100 brokerages

Million

$2 Million

RE/MAX AGENTS OUTSELL THE COMPETITION 16

RE/MAX

AVERAGE TRANSACTION SIDES PER AGENT

Sothebyâ€™s

Keller Williams

Better Homes & Gardens

ERA

Century 21

Coldwell Banker

Berkshire HHS

Realty Executives

RE/MAX

RE/MAX agents averaged 17.2 transaction sides, compared to 7.8 sides for all competitors.

TOP 100 BROKERAGES:

SALES VOLUME: AVERAGE PER AGENT

RE/MAX holds 88 of the top 100 brokerages when ranked by most transaction sides per agent.

RE/MAX agents averaged more than 75% more than the average for all competitors. $5 Million

$5 Million

$4 Million RE/MAX

RE/MAX

Coldwell Banker - 1 EXIT Realty - 1 ERA - 2 of the top 100 Century 21 - 3 brokerages

of the top 100 brokerages

Non-Franchise - 5

$4 Million

$3 Million

$4.4

$3 Million

Coldwell Banker - 1 EXIT Realty - 1 ERA - 2 Century 21 - 3

$2 Million

Million$2 Million $1 Million

$1 Non-Franchise Million - 5

RE/MAX

$4.4 Million

$2.5

Million

RE/MAX Competitors

$2.5

Million

Competitors

ÂŠ2017 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2015, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2015; Keller Williams and Berkshire Hathaway HomeServices data is from company websites and industry reports. Transaction sides per agent calculated by RE/MAX based on 2016 REAL Trends 500 data, citing 2015 transaction sides for the 1,605 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. The 2016 REAL Trends 500 includes data for 1,605 brokerages with at least 500 transaction sides each.

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$2.5

Millio

$1 Million

Non-Franchise - 5

Competi

LOCAL EXPERTS, GLOBALLY CONNECTED

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DETERMINING THE VALUE OF YOUR HOME - 15 -

THE OBJECTIVE Our mutual objective is to sell your home:

FOR THE HIGHEST POSSIBLE PRICE

IN THE SHORTEST AMOUNT OF TIME

WITH THE MOST FAVORABLE TERMS

Prior to any marketing strategies being implemented, it is critical to go through a process of discovery, determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

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INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the buyer is influenced by the following criteria: • Location of the property • Condition of the property • Buyer demand • Prices of similar properties on the market • Recent sales of competitive properties • Availability of financing

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MAXIMIZING FAIR MARKET VALUE The following key factors affect the sale of your home and are, for the most part, in your control. Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME. MARKET FACTORS:

CONTROLLED BY:

Price

Seller

Terms

Seller

Condition

Seller

Marketing Programs

REALTORÂ®/RE/MAX Trinity

Value

Buyer/Market Conditions

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MARKETING YOUR HOME - 19 -

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it will also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork - combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Always prepare your home so that it is ready to be shown to potential buyers • Discuss and review the market’s analysis of your home - feedback is essential in knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home

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THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure – typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale, priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase

ACTIVITY (Amount of Interest)

its exposure.

TIME ON MARKET (Weeks) Graphic for Illustrative Purposes Only

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MARKETING YOUR LOCATION The three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how its positioned - one man’s displeasure can be another’s delight!

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PREPARE TO PRESENT YOUR HOME First impressions are lasting, therefore it is important that your home is presented to potential buyers so that it not only shows the home well, but entices potential buyers to start envisioning it as a place to call their own. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value - together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.

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PROFESSIONAL PHOTOGRAPHY Smartphones vs Professional Images Photography must reflect your property. Photos should be crisp, clear, properly lit, color corrected, and showcase the home in the best way possible. That is why it is important that your homeâ€™s photos be taken by a professional with professional equipment and not a smartphone. Professional photographers provide high-resolution photos that to be presented in a homeâ€™s marketing materials. Whether print or web, these photos are often the first impression that a potential buyer will receive. A photo shoot is the time when a home must shine - both figuratively and literally. A fully prepared home - clean, tidy, with clear sight lines, and shot in natural light will speak volumes to the viewer before and after the home is visited. Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer may be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.

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PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your homes exposure and requires more than just listing your home for sale on the Internet and local REALTORSÂŽ listing service; it needs to be a carefully prepared and strategically implemented plan. Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.

YARD SIGNS AND DIRECTIONAL SIGNAGE: The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directionals help guide people to the home. PUBLIC AND PRIVATE SHOWINGS:

F O R SA L E

Broker Tours, Open Houses, and Caravans are great ways for other real estate agents to see your home and recommend it to their potential buyers. This is why preparing the home is so important - sometimes real estate agents are more particular than buyers. NETWORKING AND REFERRALS:

KRISTINA GUZMAN 817.239.7253

Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a

KRISTINAGUZMANHOMES@GMAIL.COM

simple and effective way to help people find homes to buy or sell.

RE/MAX TRINITY

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NOTIFY TOP LOCAL AGENTS:

VIRTUAL TOURS THROUGH ONLINE VIDEO MARKETING:

Contacting and connecting with top local agents in the

Creating a digital experience and footprint is an integral

area is more than just a professional courtesy, more

part in advertising in the 21st century.

often than not it is all you need to do. REALTORSÂŽ are in constant communication with their clients;

WEB EXPOSURE:

they will know if there is a buyer or a listing available

94% of buyers look at homes online as their first step in the

for purchase.

home-buying process. This trend will only increase over time. Placing your home online allows the homeâ€™s exposure

LOCAL ADVERTISEMENTS:

to be seen locally, nationally, and internationally, whether

For some homes advertising locally can be the best

it is on a computer, tablet, or cell phone.

way to generate interest, especially when a home has features that are particularly important to the local community.

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PROFESSIONAL PRINTED MATERIALS & DIRECT MAIL The power of showcasing your home and its unique features, through professional photography and sophisticated marketing materials, is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other REALTORS®, are some of most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home – they already love their community so are your biggest advocates! Knowing where the potential buyers are locally is powerful – after all 78% of homeowners purchase within a 10 mile radius of their present home.

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PLATFORM FOR 24/7 WEB EXPOSURE With nearly 94% of home buyers beginning their search on the Internet, you will want to ensure that your home will receive maximum online exposure. As part of your marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe, through our extensive online partnerships.

REAL ESTATE

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SHOWING THE HOME Your home needs to be ‘show ready’ at all times – this can be difficult to balance if you are still living in the home. However, if all preparations are done up front - unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy to add around your busy schedule. From boosting curb appeal, to highlighting focal points, adding ‘lived-in’ vignettes, letting in the light, adding touches of nature, moving your favorite chair out of the way to keep a good flow between rooms, and even adding inviting just baked cookies or scented candles all help in showing the home to its best potential.

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MARKET ANALYSIS The market analysis report is compiled from a system that tracks your showings, all REALTORÂŽ and buyer feedback, as well as my marketingâ€™s effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations, and objectives. Selling your home is important to you so it is important to ensure its sale potential is maximized - whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.

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FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process - to keep in constant communication, track the proceedings, and to keep things on schedule.

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MARKETING FOR YOUR NEXT HOME If you are looking to buy another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search - from determining the perfect location to finding your next perfect dream home. In the world of real estate it takes more than just searching for a home on the internet, so allow our innovative marketing strategies, extensive network of connections, and exceptional knowledge to open the right doors.

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SOLD BY THE GUZMAN GROUP

$340,000 IN HURST Beautiful

custom

home

for

the

pickiest

buyers.

Attention to detail in the fixtures, faux finishes, and quality touches are apparent throughout. Granite counters, travertine tile, faux paint textures, plantation shutters, and smart-home system wiring appeal to a higher-end price range buyer who is value-conscious. The custom landscaping and gorgeous pool add to the appeal for buyers with big expectations.

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SOLD BY THE GUZMAN GROUP

$363,000 IN TROPHY CLUB This beautiful, low-maintenance, high-quality home offers a split four bedroom arrangement. Hardwood floors, granite counter tops, and large and open-concept living spaces are available for the pickiest buyers.

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SOLD BY THE GUZMAN GROUP

$720,000 IN SOUTHLAKE 4,000+ square foot, five bedroom home, plus study on nearly an acre with mature, professional landscaping. Wood flooring and gorgeous mill-work throughout make this custom beauty a classic showplace. Most rooms in this light and bright floor plan overlook the custom pool and Equestrian Estate adjacent to the back of the property.

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SOLD BY THE GUZMAN GROUP

$500,000 IN KELLER Gorgeous, custom one-story with designer finishes throughout. The iron gate to a courtyard concept entry opens to stunning outdoor living space with fireplace and exquisite landscaping. The casita off the courtyard area serves as a “man-cave,” guest quarters, nanny’s quarters, or an executive office with its own bathroom. Interior finishes include hand-scraped hardwood floors throughout, solid core doors, granite counter tops, crown moldings, and shutters. The split-bedroom layout is perfect with four bedrooms in the main house, plus a study.

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NOTES

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NOTES

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NOTES

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On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions, you’ll be glad you did.