Issuu

DISCOVER A NEW LEVEL OF

LUXURY MARKETING EXCELLENCE BY JOSEPH BABINEAUX

A PREVIEW OF

JOSEPH BABINEAUX AND HK LANE REAL ESTATE

-1-

JOSEPH BABINEAUX REALTOR ® | CalBRE# 01924348

760.459.4130 Joseph@HKLane.com www.JosephBabineaux.com

800 N. Palm Canyon Drive, Suite D & E | Palm Springs, CA 92262

-2-

AGENT BIO & ACCOMPLISHMENTS Providing Exquisite Properties and Exceptional Service for Extraordinary Clientele Joseph Babineaux brings a high level of service, honesty, professionalism, enthusiasm, and dedication to his clients and every real estate transaction. Having an extensive background in public relations, Joseph possesses unique skills as an Estates Agent. He understands the importance of strategic marketing to get his clients’ properties sold quickly. Of Louisiana Creole ancestry, Joseph is a native of the Los Angeles area. An architecture major in college, he has a keen appreciation for fine homes and interior design. Joseph has been awarded the prestigious Luxury Specialist designation by Christie’s International Real Estate. A member of the distinguished Institute for Luxury Home Marketing, he is a certified expert in listing and selling luxury properties. Whether you’re relocating, an investor, a buyer, or a seller, he is qualified to consult you on all of your real estate needs.

-3-

DEDICATION & COMMITMENT Buying or selling a home is the largest transaction most of us will ever make in our personal lives, and it can be a very complex, emotional, and time-consuming experience. Joseph is dedicated to making certain that YOU come away completely satisfied. JUST ASK JOSEPH’S CLIENTS: “I would highly recommend Joseph Babineaux to anyone buying, selling, or even leasing a home. He found us a house to rent when we first relocated to California, assisted us in purchasing a home, and selling that home two years later. He handled everything right down to the inspections. Even though we were 2,500 miles away, we knew our home was in capable hands. The photographs he listed for our property were so much better than most of the photos you normally see in listings. He is professional and trustworthy, and we had an offer on our house within two days of listing it. After dealing with other Realtors here in Georgia, we can really see how great a Realtor he is and how much work he put into assisting us. He set the bar high for our expectations of a Realtor.” - L. Lovsey

“Joseph is wonderful to work with. He is patient and not pushy like some Realtors, but he knows what he is doing and keeps everything running smoothly and on schedule. He made the sale of our home and the purchase of our new home as easy as it could possibly be. He listened to our needs and concerns and was not afraid to share his opinions when needed, and we really appreciated that during our transaction. He is absolutely fantastic, and we would recommend him without hesitation to anyone who needs a real estate professional to take good care of them.” - J. Uribe and C. Uribe

“Joseph Babineaux is honest, personable, patient, prompt, professional, and excellent. He strategized the sale of my house according to my needs and situation. He then successfully implemented his strategy. He is the best in taking care of the details that would lead any buyer or seller to the desired outcome.” - M. Nafeh -4-

FULL SERVICE REAL ESTATE When you hire Joseph Babineaux, he will become your home’s: MARKETING MANAGER • Showcase your property with the finest marketing • Develop and implement a customized marketing strategy • Schedule a one hour consultation with a professional stager • Help determine the best price in-line with market forces • Communicate regularly so you are informed and knowledgeable LIAISON MANAGER • Coordinate “sale ready” initiatives to maximize property marketability, including pre-appraisal, preinspection, and execution of needed repairs • Coordinate and personally accompany all showing appointments • Pre-qualify the buyers to avoid time-wasters • Provide you with weekly reports on market activity and follow-up reports on showings NEGOTIATOR • Present and negotiate on your behalf with potential buyers • Advise you on the merits of each offer • Always keep your best interests as his first priority CLOSING MANAGER • Provide information in a timely manner to the buyer • Liaise with your lawyer/notary and deliver necessary documentation • Facilitate answers and resolve any issues during the closing process, and afterward ensure it is completed seamlessly CONCIERGE • Provide you with access to experts, including legal advisors, insurance experts, contractors, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services -5-

CONSISTENTLY EXCEEDING EXPECTATIONS I give you my personal commitment to provide you with quality, customized service that meets your needs. I commit to you that I will always endeavor to deliver the caring client service that you deserve. I pledge to give you access to special programs and services that will deliver value and relieve the stress of buying or selling a home. As Your Trusted Advisor, I will use my specialized knowledge and training to help make sense of the complex home buying and selling process. I will listen to your goals and recommend the right resources to help you reach them. As Your Expert Negotiator, I will effectively manage the buying and selling process to help you achieve your goals. I will be committed to helping you get the best possible price, with the most favorable terms, in the shortest period of time. As Your Skilled Facilitator, I will help make things happen for you. I will work to put sales together that stay together. I will offer you outstanding customer service, my personal expertise, and a range of quality real estate resources, be it relocation, mortgage, or financial services. You may contact me at any time for additional information or with questions or concerns. Thank you in advance for trusting me with all of your luxury real estate needs!

-6-

THE HK LANE STORY While HK Lane is a new name in the Coachella Valley, our history here is over 30 years deep. HK Lane was founded to leverage this experience to the benefit of our clients and in a way no other firm can. Market knowledge and client care are the core values of our company and its very reason for existence. With this combination, it is HK Lane’s mission to bring a level of service never before seen in the Valley—or any other—real estate market.

About Buyers and Sellers. Our mission is not just buying and selling properties—it’s satisfying our Coachella Valley clients along every step of every transaction. We have a proven command of all nine Valley cities and in every type of property available, from vacation retreat to the most opulent estate. That knowledge is only superseded by understanding and exceeding the needs of our clients, both buyers and sellers alike. Not only do we focus on clients’ needs, we use advanced, innovative marketing tools and traditional, hard-earned knowledge to achieve excellent results. At HK Lane, our expertise goes hand in hand with marketing; we are adept at combining the media vehicles, from print to online, that will unite buyer and seller.

Our roots. Our future. HK Lane Real Estate is locally owned and managed. While the real estate landscape has changed dramatically in value and complexity over the past 30 years, we never lose sight of what we do best— understanding your individual needs and helping to achieve them. From Palm Springs to Coachella, from Desert Hot Springs to La Quinta, Real Estate has a new address. And it’s HK Lane.

-7-

-8-

WHO'S WHO IN LUXURY REAL ESTATE HK Lane Real Estate is proud to be affiliated with Who’s Who in Luxury Real Estate and has been selected to represent their Board of Regent’s brand throughout Riverside County, CA. A worldwide collection of top brokers representing the finest luxury properties across the globe, Who’s Who in Luxury Real Estate has been leading the real estate industry since 1986. This hand-selected group of more than 130,000 professionals with properties in more than 70 countries collectively sells over $300 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world. Who’s Who in Luxury Real Estate’s global network is showcased on LuxuryRealEstate.com, the No.1 portal for luxury properties online, presenting more multi-million-dollar estates than any near-peer. Buyers in search of luxury real estate will save time with the ability to browse through thousands of listings from hundreds of companies all in one space. Additionally, those looking to sell their home can search and find top luxury real estate professionals in their area who have established themselves as the best in the business. Who’s Who in Luxury Real Estate and LuxuryRealEstate.com are frequently distinguished as leaders in their industry, having been recognized by Forbes, the Inc. 5000 List, and The Wall Street Journal. They, too, have been honored by The Webby Awards, ADDY Awards and were most recently named ‘Best Real Estate Website’ in the 2018 Internet Advertising Competition Awards and ‘Outstanding Website’ in the 2018 WebAwards by the Web Marketing Association.

-9-

- 10 -

DETERMINING THE

VALUE OF YOUR HOME

- 11 -

THE OBJECTIVE Our mutual objective is to sell your home: For the highest possible price In the shortest amount of time With the most favorable terms Prior to any marketing strategies being implemented, it is critical to go through a process of discovery, determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

- 12 -

INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the buyer is influenced by the following criteria: • Location of the property • Condition of the property • Buyer demand • Prices of similar properties on the market • Recent sales of competitive properties • Availability of financing

- 13 -

MAXIMIZING FAIR MARKET VALUE The following key factors affect the sale of your home and are for the most part in your control. Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.

MARKET FACTORS: Price Terms Condition Marketing Programs Value

CONTROLLED BY: Seller Seller Seller Joseph Babineaux/HK Lane Real Estate Buyer/Market Conditions

- 14 -

DISCOVER A NEW LEVEL OF

MARKETING YOUR HOME

- 15 -

MY MARKETING STRATEGY Once your home is listed, these are the steps that I will take to ensure that you receive the best outcome for your home sale: • Create a Property Positioning Statement to identify target prospect groups • Professional photography • Video / mini-movie production – videography and/or drone video • 3D virtual tour • Comprehensive Online Exposure • Create a full color, high quality property brochure • Create a digital property brochure and/or property website • Create and distribute “Just Listed” materials to surrounding homes and targeted prospects • Direct mail campaigns to targeted prospect groups • Advertising in targeted print / digital media • Online / Social media advertising campaigns (YouTube, Instagram, Facebook, Twitter) • Email marketing campaign to agents locally, in the Southern California region, and top feeder markets nationally • Global marketing exposure through the Who’s Who In Luxury Real Estate network

- 16 -

THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure – typically when your home is new on the market.

ACTIVITY

(Amount of Interest)

In order to capitalize on this window, it is crucially important that your home is ready for sale, priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

TIME ON MARKET

(Weeks)

- Graphic for Illustrative Purposes Only -

- 17 -

- 18 -

MARKETING YOUR LOCATION The three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how its positioned - one man’s displeasure can be another’s delight!

- 19 -

PREPARE TO PRESENT YOUR HOME First impressions are lasting; therefore, it is important that your home is presented to potential buyers so that it not only shows the home well but entices potential buyers to start envisioning it as a place to call their own. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value - together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.

- 20 -

- 21 -

- 22 -

PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Photos should be crisp, clear, properly lit, color corrected, and showcase the home in the best way possible. Professional photographers provide high-resolution photos that should be presented in a home’s marketing materials. Whether print or web, these photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine - both figuratively and literally. A fully prepared home, clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited. Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside of your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.

- 23 -

PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing your home for sale on the Internet and the local REALTORS® listing service; it needs to be a carefully prepared and strategically implemented plan. Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers. YARD SIGNS AND DIRECTIONAL SIGNAGE: The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directionals help guide people to the home. PUBLIC AND PRIVATE SHOWINGS: Broker tours and open houses are great ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers. NETWORKING AND REFERRALS: Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell. - 24 -

NOTIFY TOP LOCAL AGENTS: Contacting and connecting with top local agents in the area is more than just a professional courtesy; more often than not, it is all you need to do. REALTORS® are in constant

VIRTUAL TOURS THROUGH ONLINE VIDEO MARKETING: Creating a digital experience and footprint is an integral part in advertising in the 21st century.

communication with their clients; they will know if there is a buyer or a listing available for purchase.

WEB EXPOSURE: 95% of buyers look at homes online as their first step in the home-buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.

LOCAL ADVERTISEMENTS: For some homes, advertising locally can be the best way to generate interest, especially when a home has features that are particularly important to the local community.

- 25 -

PROFESSIONAL PRINTED MATERIALS & DIRECT MAIL The power of showcasing your home and its unique features, through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other REALTORS®, are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home – they already love their community, so they are your biggest advocates! Knowing where the potential buyers are locally is powerful – after all 78% of homeowners purchase within a 10 mile radius of their present home.

17279 Ventura Blvd Encino, CA, 91316 818.667.5108

PRESENTING

Consistently Exceeding Expectations.

JOSEPH BABINEAUX ESTATES AGENT

17660 PARTHENIA STREET

CalBRE# 01924348

818.667.5108

Joseph.Babineaux@dilbeck.com www.JosephBabineaux.com

REAL ESTATE MARKET REPORT

JOSEPH BABINEAUX

PALM SPRINGS, CA

THE MOVIE COLONY & EL MIRADOR SPECIAL

REALTOR ® | CalBRE# 01924348

760.459.4130 Joseph@HKLane.com www.JosephBabineaux.com www.MovieColonyHomes.com

JOSEPH BABINEAUX 818.667.5108

R E A L E S T A T EConsistently M A R K Exceeding E T R E Expectations. PORT

JOSEPH BABINEAUX

$605,000

$2,155,500

256.3%

Joseph@HKLane.com www.JosephBabineaux.com www.MovieColonyEastHomes.com

WWW.MOVIECOLONYEASTHOMES.COM

INCREASE

1ST QUARTER $666

41.4%

MOVIE COLONY EAST INCREASE

Q1 2021

2.1

$833,433 SOLD PRICE

98.3%

2.3

17660 PARTHENIA STREET

ESTATES AGENT

$1,290,759

INCREASE

54.9%

Joseph.Babineaux@dilbeck.com www.JosephBabineaux.com

PREPARED ESPECIALLY FOR

Consistently Exceeding Expectations.

INCREASE

$439

25.7%

PRESENTED BY

PRESENTED BY $552 JOSEPH BABINEAUX

IN 37.0%LUXURYSPECIALIZING AT ALL PRICE POINTS DECREASE

DAYS ON MARKET

PRESENTED BY

JOSEPH BABINEAUX

IF YOU WOULD LIKE TO HAVE YOUR HOME PROFESSIONALLY U R Pwhat A L Myour S P Rhome I N G S would R E A L sell ESTATE SPECIALIST Jonathan and Angela-Marie, If you want toY O know MARKETED, CALL JOSEPH BABINEAUX AT 818.667.5108.

for in today’s market, contact Joseph at 818.667.5108 for your free report.

PREPARED ESPECIALLY FOR

FUTURE FRIENDS AND NEIGHBORS

97.7%

101.4%

SP/LP RATIO

3.7% INCREASE

JOSEPH BABINEAUX

YOUR PALM SPRINGS REAL ESTATE SPECIALIST

INCREASE

PRICE/SQ. FT.

PALM SPRINGS, CA

818.667.5108

FUTURE FRIENDS AND NEIGHBORS

Dear Future Friends and Neighbors, These statistics represent the current market trends in your community. For an in-depth analysis on how these trends affect your home’s value, call me today at 760.459.4130 for a free consultation. Data based on listings from GPS MLS from January 1st to March 31st, 2020 and 2021. Information deemed accurate but not guaranteed.

17279 Ventura Blvd Encino, CA, 91316 818.667.5108

JOSEPH BABINEAUX CalBRE# 01924348

DECREASE

SP/LP RATIO

0.0% SAME

% REVIEW REAL ESTATE

DAYS ON MARKET

96.0%

Q1 2020

TOTAL SALES

818.667.5108

$471 PRICE/SQ. FT.

Joseph.Babineaux@dilbeck.com www.JosephBabineaux.com

SOLD PRICE

1ST QUARTER REVIEW • 2021

800 N. Palm Canyon Drive, Suite D & E Palm Springs, CA 92262

INCREASE

PREPARED ESPECIALLY FOR

Jonathan and Angela-Marie Williams

Consistently Exceeding Expectations.

TOTAL SALES

TE REVIEW

JOSEPH BABINEAUX

400.0%

ESTATES AGENT

CalBRE# 01924348

Q1 2021

PALM SPRINGS, CA

MOVIE COLONY EAST

760.459.4130

Q1 2020

This is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE.

COLONY IRADOR

LISTING

17279 Ventura Blvd Encino, CA, 91316 818.667.5108

REALTOR ® | CalBRE# 01924348

RTER

1 7 6 6 0 P AS H ERR WTO O H D F OE R EN ST IA S T R EF EEATT U R E D

Joseph.Babineaux@dilbeck.com www.JosephBabineaux.com

FEATURES

PRESENTING

ESTATES AGENT CalBRE# 01924348

· WOOD AND STONE FLOORS · 3+ PARKING SPACES W W W . M O V I E C O L O N Y H O M· E 2S .GAS C OLOG M FIREPLACES · POOL AND SPA 1ST QUARTER REVIEW • 2021 · ATTACHED GARAGE · OUTDOOR KITCHEN

PRESENTED BY JOSEPH BABINEAUX

PREPARED ESPECIALLY FOR This brochure is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE.

Jonathan and Angela-Marie Williams

PRESENTING

SPECIALIZING IN LUXURY AT ALL PRICE POINTS

Data based on listings from GPS MLS from January 1st to March 31st, 2020 and 2021. Information deemed accurate but not guaranteed.

PRESENTED BY

Jonathan and Angela-Marie, If you want to know what your home would sell for in today’s market, contact Joseph at 818.667.5108 for your free report.

17660 PARTHENIA STREET

PALM SPRINGS , CA

- 26 -

JOSEPH BABINEAUX

YOUR PALM SPRINGS REAL ESTATE SPECIALIST PREPARED ESPECIALLY FOR

Jonathan and Angela-Marie Williams

PLATFORM FOR 24/7 WEB EXPOSURE With 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe through my extensive online partnerships.

REAL ESTATE

- 27 -

SHOWING THE HOME Your home needs to be ‘show ready’ at all times – this is difficult to balance when you are still living in the home. However, if all the preparation is done up front - unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy to add around your busy schedule. From boosting curb appeal, to highlighting focal points, adding ‘lived-in’ vignettes, letting in the light, adding touches of nature, moving your favorite chair out of the way to keep a good flow between rooms, and even adding inviting just baked cookies or scented candles all help in showing the home to its best potential.

- 28 -

MARKET ANALYSIS The market analysis report is compiled from a system that tracks your showings, all REALTOR® and buyer feedback, as well as my marketing effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations, and objectives. Selling your home is important; therefore, it is equally important to ensure that its sale potential is maximized - whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.

- 29 -

- 30 -

FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process - to keep in constant communication, track the proceeding, and to keep things on schedule.

- 31 -

- 32 -

LEVERAGE MARKETING TO BUY YOUR DREAM HOME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search - from determining the perfect location to finding your next dream home. In the world of real estate, it takes more than just searching for a home on the Internet, so allow my innovative marketing strategies, extensive network of connections, and exceptional knowledge open the right doors.

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.