Jill Hussar Marketing Book

JILL HUS S A R Y O U R C ER T I F I ED LU XU R Y HO M E M AR K ET ING SPECIA LIST

A P R E V I E W O F J ILL HU SSAR AND HUSSAR REAL ESTATE YOUR CERTIFIED LUXURY HOME MARKETING SPECIALIST

M E ET JI L L HUSSAR Originally from Buffalo, New York, Jill Hussar moved to Florida in 2002 and has been loving the Florida lifestyle ever since. She embraced her passion and earned her real estate Sales Associate license in 2006 and her Broker’s license in 2011. Her real estate career began when she started working for a national corporate home builder and received several #1 New Home Sales Consultant awards. In July 2008, Jill joined an independent brokerage to specialize in buyer representation and residential listings throughout Sarasota, Lakewood Ranch, Bradenton, and Tampa. Through her extensive knowledge, Jill knows how to locate the finest properties, negotiate the best deals, and has developed a proven system that produces multi-million dollars in sales each year.

In 2016, Jill earned the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation. The designation, owned and registered by The Institute for Luxury Home Marketing, recognizes residential real estate professionals who have demonstrated their experience in selling and marketing to the affluent.

In 2017, Jill saw an opportunity to improve on the customer service facet of today’s real estate by making small, but impactful changes in the way agents conduct their daily business, so she founded Hussar Real Estate. With the opening of Hussar Real Estate, she plans to share her knowledge of the local real estate market and implement a practical approach to providing the best counseling and deliver powerful results to her clients.

J IL L H U S S A R Founder and Broker/Owner of Hussar Real Estate CLHMS

941.348.3693 JillHussar@HussarRealEstate.com www.HussarRealEstate.com Hussar Real Estate 8130 Lakewood Main Street, Ste 103 - #336 Lakewood Ranch, FL 34202

FULL SERVICE REAL ESTATE When you hire Jill, she will become your home’s:

MAR KETING MANAGER

CLOSING MANAGER

•

Showcasing your property with the finest marketing

•

Providing information to the buyer in a timely manner

•

Developing and implement a customized marketing plan

•

Only accepting certified bank drafts

•

Determining the best price in line with market forces

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Liaising with your lawyer/notary and delivering necessary

•

Communicating regularly so you are informed

documentation •

Facilitating answers and resolving any issues during the

LIAISON MANAGER

closing process and afterwards to ensure the process

•

Introducing new buyers to your property

completes seamlessly

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Pre-qualifying the buyers to avoid time wasters

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Providing you with timely updates on viewings

CONCIERGE

and feedback

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Providing you with access to experts, including legal advisors,

insurance

experts,

builders,

landscapers,

NEGOTIATOR

interior designers, rental experts, home display, painters,

•

handymen, home inspectors and moving services

Presenting and negotiating on your behalf with potential buyers

•

Advising you on the merits of each offer

•

Always keeping your best interests as first priority

DE D IC A T ION A ND C OMMITMENT JUST ASK JILL’S CLIENTS: “Jill Hussar showed some impressive knowledge

“We have purchased 3 properties through

of the area where we were looking to buy our

Jill Hussar and they won’t be the last. Her

home in Lakewood Ranch, FL. She gave us very

integrity, honesty and level of professionalism

good advice when it came time to negotiate with

is beyond what you would expect. She does not

the seller on the pricing and saved us thousands

try and sell you anything, instead she guides

of dollars. Jill also took an active role in helping

you and informs you about an area and the

us manage the mortgage approval process with

various properties available there. She takes

our bank as they were coming up short on their

care of all the formalities in a timely manner.

service level. Jill provided excellent start-to-

Ms. Hussar is a perfect worry free Realtor

finish service!”

who makes buying a property stress free. We recommend her services without hesitation.”

— Sarah S. — Dominique B.

H U S S AR R E AL ES TA TE Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products are also key to maximizing the success of selling and buying a home.

Hussar Real Estate is committed to supporting Jill Hussar and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.

CHOOSING HUSSAR REAL ESTATE We wholeheartedly believe in putting you, our client and your property first. Our goals are the same as yours; to sell your home in the least amount of time for the best price.

We are dedicated to professional, superb quality, and efficient real estate services, specifically tailored to meet the distinctive needs of each and every one of our clients. When you choose one of our highly trained and educated agents, we will apply our core principles to deliver exceptional results. We will navigate the entire sale through detailed market research, advertise using traditional ways in addition to modern technology concepts, qualify the buyer, negotiate a fair price, and manage the contract transaction. We possess clear communication skills to be transparent with you along every step of the process to ensure a successful property closing.

You will find at Hussar Real Estate, an incredibly respectful team with the philosophy of building long-term relationships through integrity and trust.

THE POWER OF HUSSAR REAL ESTATE AND ITS NETWORK

H U S SA R RE AL E STATE A L E A DER I N THE I NDUS TRY Hussar Real Estate is a full service, independent agency which allows the agency to be creative, explore new and modern concepts relatable to the business model, and commit to a gold standard of service excellence. The office is home to Lakewood Ranch, Florida and we service Manatee, Sarasota, Pinellas, and Hillsborough Counties.

Hussar’s goal is to empower every Hussar Real Estate Professional with the essential marketing tools, sales, and educational training, leading technology applications, team support and established workflow systems. By creating a portfolio of comprehensive services customized to fit each client’s specific and unique needs, we are positioned to deliver powerful results and the value that our clients expect and deserve.

OUR PHILOSOPHY With over a decade of experience in real estate sales, we recognize that real estate is the biggest sale of our clients’ lives. We understand it because we’ve lived it. We are buyers. We are sellers. Selling and purchasing a home means reminiscing with our loved ones about cherished memories, and opening new doors to begin creating new ones together. While this is all very exciting, the process takes a lot of time and effort and can be overwhelming. Let us manage the entire sale for you so that you can focus on the change ahead.

OUR CORE VALUES Integrity – We exercise our strong moral principles to build trust with our clients.

Consistent – We communicate clearly in an efficient manner to deliver the service our clients deserve.

Culture – We empower each other and collaborate to provide a fresh new outlook for each client’s portfolio.

Excellence – We strive to be extraordinary people to exceed our client’s overall expectations.

IN S T I TUTE F OR L UX URY HOME MA R K ETING The Institute for Luxury Home Marketing is fully endorsed by Hussar Real Estate, and our professional luxury real estate agents are encouraged to the take their designation and become lifetime members.

The Institute exists to provide resources, training, and guidance to their members. Their goal is to ensure that Real Estate Professionals are able to provide high quality service to discerning buyers and sellers of luxury homes.

The Institute is the premier and independent authority in training and designation for real estate agents working in the luxury market. For agents working in the multi-million dollar market an added recognition is awarded for members of the Multi-Million Dollar Guild.

H USSAR R E AL E STATE A GE N TS HELP PE OPLE FIND HO ME S NUMBER OF TRANSACTIONS IN SARASOTA, BRADENTON, LAKEWOOD RANCH, TAMPA 2016

1OO+

8

10

AVERAGE AGENT*

HUSSAR AGENT*

FAMILIES SERVED ANNUALLY

*Reported from the MLS for 2016

THE R E SU LTS SAY IT A L L AVERAGE DAYS ON MARKET

HUSSAR AGENTS

27

AVERAGE AGENT

116

98 %

LISTING TO SOLD RATIO

HUSSAR AGENTS MARKET LEADING RESULTS REFLECT THE VALUE OF LOCAL EXPERTISE AND A PROVEN MARKET STRATEGY.

17 8 PORT O F IN O D RIV E - s o l d b y J i l l H u s s a r

D ETE R MI N I NG TH E VALUE OF YO UR H O ME

T HE OBJ EC TI VE Our mutual objective is to sell your home: For the highest possible price › In the shortest amount of time › With the most favorable terms Prior to any marketing strategies being implemented, it is critical to go through a process of discovery - determining the fair market value, the barometer of current market conditions and reviewing the variety of factors that will help us prepare your home for sale.

Selling luxury homes requires a different level of expertise, strategic, and exceptional marketing to the right buyers is key to maximizing the true value of your home.

50 2 9 S AVO N A R UN - s o l d b y J i l l H u s s a r

INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy it is important to research the market conditions that are currently influencing the marketplace and the value of its products.

“Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly ‘worth’ - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it, this is known as the “Fair Market Value” as the buyer is influenced by the following criteria: • Location of the property • Condition of the property • Buyer demand • Prices of similar properties on the market • Recent sales of competitive properties • Availability of financing

MAXIMIZING FAIR MARKET VALUE The following key factors affect the sale of your home and are for the most part in your control.

Typically market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.

MARKET FACTORS:

CONTROLLED BY:

Price

Seller

Terms

Seller

Condition

Seller

Marketing Programs

REALTOR /Hussar Real Estate

Value

Buyer/Market Conditions

®

8 439 LIND RICK LAN E - s o l d b y J i l l H u s s a r

A FOCUS ON YOUR HOME

MARKETING FOR A NEW LEVEL OF EXCELLENCE

L U X URY MARK ETI NG FO R M AXI MUM E XPOSURE Selling your home can be a very exciting experience but it will probably also be an emotional one too. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies and extensive brokerage resources.

Together we will: •

Prepare for the “Window of Opportunity”

•

Leverage the attributes of your location

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Prepare and present your home ready for sale

•

Highlight your home’s features through professional photography

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Showcase your home to the market through professional and strategic marketing

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Maximize the exposure of your home through our extensive network

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Leverage the brokerage’s reputation and recognition

•

Cooperate and communicate to maintain your home’s perception of value

•

Promote your home locally, nationally, and internationally

•

Maximize your home’s web exposure

•

Always prepare your home so that it is ready to be shown to potential buyers

•

Discuss and review the market’s analysis of your home — feedback is essential in knowing the perceived value and potential for negotiation

•

Finalize your sale

•

Find your next dream home

THE WI N DOW OF OPPORTUN ITY The Window of Opportunity is the period in which your home will receive its maximum exposure — typically when your home is new on the market.

In order to capitalize on this window, it is crucially important that your home is ‘ready for sale’: priced at the optimum ‘Fair Market Value’, is prepared to showcase its features and attributes, and the marketing strategy is implemented to further increase its exposure.

(Amount of Interest)

ACTIVITY

MAKING THE MOST OF INITIAL INTEREST

1

2

3

4

5

6

7

8

TIME ON MARKET

9

10

(Weeks)

- Graphic for Illustrative Purposes Only -

11

12

13

M A R KE TI NG YOUR L O CATIO N According to real estate convention, the three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home.

Understanding your location’s positives and negatives are important to know when determining price, but is actually very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!

P R EPA R E TO PRE SENT YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and yet critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.

PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive.

Taking advantage of new technology, especially as your buyer is likely to be from outside your local area to showcase the true essence of a property within its environment and lifestyle videos provide a more realistic depiction of the internal space and livability.

A photo shoot is the time when a home must shine — both figuratively and in reality. A fully prepared home, clean, tidy, clear sight lines, shot in its best natural light will speak volumes to the viewer before and after the home is visited.

PR O F E S SI ON A L & ST RATEGIC MA R K ETI NG Sophisticated and professionally prepared marketing is essential to maximize your home’s exposure and requires more than just listing the property for sale on the Internet and the local Real Estate Professional’s listing service. It needs to be a carefully prepared and strategically implemented plan.

Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.

YAR D SIGNS AN D DI REC TIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale.

It is fast, effective and easy to spot. Directional signs help guide people to the home.

PU B LIC AN D PRIVAT E SHOWINGS Broker tours and Open Houses are ways that other real estate agents see your home and recommend it to their potential buyers.

This is why preparing the home is so important — sometimes real estate agents are more particular than the buyer.

LUXU RY ADVERTISING For luxury homes local advertising is not sufficient - these unique often specialist appreciated homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, and the James Edition.

N ET WO R KING AN D R EFER RALS

WEB EXPOSU RE

Real estate agents have a large database at their disposal,

94% of buyers look at homes online as their first step in the

especially their networks with other agents. Referrals are

home buying process. This trend will continue to increase

especially important in the luxury market, to work with a

over time. Placing your home online allows the home’s

well-respected agent with an extensive network of contact.

exposure to be seen locally, nationally, and internationally,

They will position your home in front of the right buyer.

whether it is on a computer, tablet, or cell phone platform.

CLHMS DESIGNATION AN D MEM B ERSHI P

VI RT UAL TOU RS / ON LIN E VI DEO MAR KETING

Working with an agent who is fully certified in luxury

Creating a digital experience and footprint is an integral part

marketing is critical as you look to maximize the exposure of

of advertising in the 21st century.

your home. Knowledge, expertise, and access to a unique and targeted network is second to none.

P R O F ESSI ON A L PR INTING A ND DI RE CT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and mailed to your neighbors, potential buyers, and other Real Estate Professionals is one of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within a 10-mile radius of their present home.

— JUST LISTED —

1 25 LEGACY B O U L E VA R D IN LAKEWOOD RANCH

4 BEDS | 3.5 BATHS | 4,321 SQ.FT. | 3-CAR GARAGE | POOL AND SPA

Presented By Jill Hussar

YOUR LAKEWOOD RANCH REAL ESTATE SPECIALIST

PREPARED ESPECIALLY FOR JONATHAN AND ANGELA-MARIE WILLIAMS

125 LEGACY BOULEVARD

JUST SOLD IN LAKEWOOD RANCH BY JILL HUSSAR

Jill negotiated the sale of this home for 100% OF CLIENT ASKING PRICE IN 2 WEEKS!

Jill was terrific! Her marketing was creative and effective. Lisa’s knowledge, negotiating skills, honesty and analysis of the market was far superior to any Realtor we have ever worked with. — Deborah & George

JUST SOLD

Lisa negotiated the sale of this home for 100% OF CLIENT ASKING PRICE IN 2 WEEKS!

IN LAKEWOOD RANCH

BY JILL HUSSAR

125 LEGACY BOULEVARD

A PL A TFOR M FO R 2 4 / 7 WE B E XPOSURE With nearly 94% of home buyers beginning their search on the Internet, you will want to ensure that your home will receive maximum online exposure. As part of the your marketing plan, your home will receive unparalleled exposure among consumers and Real Estate Professionals across the globe through our extensive online partnership.

S H OWI NG THE HOM E Your home needs to be ‘show ready’ at all times — this is difficult to balance if you are still living in the home. However, ensure the preparation is done up front — unnecessary items removed, space has been created and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for me to add around your busy schedule.

Each and every buyer will be pre-qualified. During the showing, a full guided tour will be provided to ensure that the features and nuances are showcased and explained, to maximize the value of perception.

M ARK ET A NA L Y S IS Our market analysis report is complied from a system that tracks your showings, all Real Estate Professional and buyer feedback, as well as our marketing effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations and objectives.

F INALIZ ING TH E SA L E A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that your Hussar Real Estate Professional is here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.

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DISCOVER A NEW LEVEL

OF MARKETING TO FIND YOUR NEW HOME

MA R K ETI NG F OR YOUR N E XT HOME If you are looking to buy another property, then let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.

In the world of real estate it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills and exceptional knowledge to open the right doors.

EXCLUSIVE REAL ESTATE NETWORKS

STRATEGIC ONLINE SEARCH TECHNOLOGY

INSIDE LOCAL KNOWLEDGE & CONNECTIONS

SUPERIOR PROSPECTING CAPABILITIES

D E F IN I NG YOUR GO ALS A ND OPTI ONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

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Where are you thinking of moving — local or out of state?

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Do you have a budget?

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What do you and your family need from your next home?

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Are you looking for a turnkey or renovation property?

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What are your essential requirements during our search?

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Are there any financial considerations?

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When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

LO C A T ING THE RI GHT PRO PERTY When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resell potential will help in narrowing your search.

By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

Upon finding the right home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property.

I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship.

Please let me know when I can be of service.

Call me before you make any important real estate decisions, you’ll be glad you did.

JILL HUSSAR | 941 .34 8 .3693 | JILLHUSSAR@HUSSARREALESTATE.COM