DISCOVER A NEW LEVEL OF MARKETING EXCELLENCE with JENNIFER CARSTENSEN RE/M AX EXP ERTS
A PREVIEW OF JENNIFER CARSTENSEN
WITH RE / M A X E X P E RTS
M E E T J E N N IF E R C A R STENS EN Though originally from Memphis, Jennifer spent the majority of her adult life in Chicago. She graduated from DePaul University and began her career in psychology. Jennifer’s life moved her back home to Memphis in 2009, and she has enjoyed every day here. She is a work horse, always trying to better herself and her business. She is continually gathering new ideas and trying new concepts to sell homes faster and generating creative avenues to help buyers find their perfect home. Jennifer runs The Live Love Memphis Group and The Live Love Desoto Group at RE/MAX Experts. We love what we do! We have the administrative support to get you information quickly and accurately. We have Buyer’s agents who exclusively work with buyers to find the best deals possible. We have a very strong internet presence to maximize our exposure. Our clients choose us over other agents because they know we value customer service and will work tirelessly to get the job done with a smile! Having sold over $170,000,000 in the last five years, our team knows how to get your home SOLD! Our average days on market is about 20 days, though short sales do take a little longer. We have an aggressive marketing package that works! We don’t just list houses, we SELL them!
2019
RE/MAX Chairman’s Club
2014
RE/MAX Platinum Club
2018
RE/MAX Chairman’s Club
2013
RE/MAX 100% Club
2017
#5 RE/MAX Agent in Tennessee
2012
Top Real Estate Teams in Tennessee
2016
#5 RE/MAX Agent in Tennessee
2011
Top Producing Agent of the Year
2016
RE/MAX Chairman’s Club
2010
Agent of the Year
2015
#2 RE/MAX Agent in Tennessee
2010
Glenn Beck’s Real Estate Agent
2015
RE/MAX Chariman’s Club
J E N N IF E R C ARSTENS EN Broker, SRES, e-PRO, ABR, SRS
Cell: 901.201.0280 Office: 901.410.8810 Jennifer@LiveLoveMemphis.com LiveLoveMemphis.com
RE/MAX Experts | 1930 Exeter Road | Germantown, TN 38138
F U L L- SE RV IC E R E A L ESTATE When you hire Jennifer, she will become your home’s: MARKETING MANAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly so you stay informed LIAISON MANAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback NEGOTIATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority
CLOSING MANAGER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your escrow/title and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
DE DIC A TION AND C OM MI TMENT “I would hands down recommend the Live Love Memphis Group for all your real estate needs. We’ve used them for both purchasing and selling, and both experiences were seamless!” Lauren M.
“Thank you so much for doing a fantastic job of selling our home. We really appreciated all that y’all have done for us in just a short period of time. Y’all contacted us regularly, even when we hadn’t called you, to keep us informed on our transaction. We enjoyed working with y’all.”
“I was very apprehensive about selling two properties in Memphis long distance from Ohio; however, Jennifer and her team at Live Love Memphis made the process very easy and painless. Jennifer’s knowledge of the current local market was extremely valuable in helping me price the properties appropriately for a quick sale as both properties went under contract right away. After the properties were under contract, the entire team worked in a very professional manner to keep the process moving to closing. Everyone was always polite, seemed very skilled, and always responded in a timely manner.” Sue
Patricia M.
RE / MA X E XPE RTS Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products are keys to maximizing the success of selling and buying a home. RE/MAX Experts is committed to supporting Jennifer Carstensen and the Live Love Memphis Group and their clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.
OUR PHILOSOPHY The success of the RE/MAX Experts’ philosophy and its commitment to the community has enabled them to become a top brokerage. Its owners are dedicated to honoring their reputation, while strategically investing in enhanced products and services that will better serve their clients. RE/MAX Experts is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions — they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.
LOC A L C OMMUNITY S UP P O RT RE/MAX Experts agents are well known locally, nationally, and internationally for their involvement in many community programs. They are committed to working in their local community serving their clients’ real estate needs as well as being a part of the daily lifestyle.
CHILDREN’S MIR ACLE NETWORK Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospitals in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods.
SUSAN G. KOMEN ® FOR THE CURE RE/MAX Affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, RE/MAX agents have contributed more than $7 million to the fight against breast cancer. RE/MA X GREEN Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.
T H E POWER OF RE/ MAX
AND ITS GLOBAL CONNECTIONS
R E / MA X L E ADS TH E INDUSTRY MARKET SHARE AND AGENT PRODUCTIVIT Y WEBSITE TR AFFIC AND ONLINE SEARCHES RE/MAX associates average more sales than any other Remax.com is the most highly visited real estate real estate agents in the world. franchise website in the world, attracting over 110 million visitors annually who can view your home in BR AND NAME AWARENESS over 40 languages. RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the PROFESSIONAL EDUCATION RE/MAX name in front of millions of buyers and sellers RE/MAX agents lead the industry in professional all over the country and is designed to keep the brand, designations, awards, and recognition. as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home. NUMBER OF COUNTRIES SERVED RE/MAX has a presence in over 100 countries with over ADVERTISING 100,000 agents and numerous partner organizations In the United States, RE/MAX has the real estate around the world. industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.
TH E R E / MA X C OLL ECTI O N Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
R E/M A X VS . TH E I NDU ST RY T R A NSAC T ION SIDES PER AGEN T 1
16.3
10.3 8.6
8.0
7.9
7.6
6.8
6.5
6.5 4.7
RE/MAX
Realty Executives
ERA
1,004,000 U.S. T R A NSAC T ION SIDES 2
Coldwell Banker
4.6
4.2
3.9
Berkshire Century Better Homes Keller Sotheby's eXp Realty Realty Compass HomeSmart 21 Hathaway & Gardens Williams International ONE Group HomeServices Real Estate Realty
110+ COU N T R IES A ND T ER R I TOR IES
8,229
124,280
OFFICES WOR LDW IDE
AGEN TS WOR LDW IDE
©2019 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2018, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2018; all other competitor data is from company websites and industry reports. 1Transaction sides per agent for all but Realty ONE Group are calculated by RE/MAX based on 2019 REAL Trends 500 data, citing 2018 transaction sides for the 1,757 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. Transaction sides per agent for Realty ONE Group calculated using company’s data included in above chart. 2Compass and eXp Realty totals are for residential transactions only and do not include commercial transactions; totals for all other brands include commercial transactions. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?
R E / MA X OUTPE R FO RMS TH E C OMPE TITION Among the country’s largest real estate brokerages, RE/MAX agents continue to outperform the competition in both transaction sides and sales volume.*
DOUBLE THE OTHERS
HIGHER VOLUME BY FAR
RE/MAX agents averaged more than twice as many transaction sides as competitors.
RE/MAX agents averaged 79% more sales volume than the average for competitors.
Š2019 RE/MAX, LLC. Each office independently owned and operated. *Based on 2019 REAL Trends 500 data, citing 2018 transaction sides and sales volume for the 1,757 largest participating U.S. brokerages (ranked by transaction sides).
LOC AL E XPE RTS , G LO BA L LY C ONNE CTED Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 100,000 associates in over 100 countries, RE/MAX has the inside track on buyers and sellers around the globe.
THE WORLDWIDE RE/MAX NETWORK NORTH AMERICA • Canada • Mexico • United States CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama CARIBBEAN • Antigua and Barbuda • Aruba • Bahamas • Barbados • Bonaire • Cayman Islands
SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela EUROPE • Albania • Austria • Belarus • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Czech Republic
• Denmark • England • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • Norway • Poland • Portugal • Romania • Scotland
• Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Wales MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates
AFRICA • Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia • Seychelles • South Africa • Zambia • Zimbabwe
ASIA/PACIFIC • Australia • Bhutan • China • Guam • India • Indonesia • Japan • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand
DISCOVER A NEW LEVEL
OF MARKETING FOR YOUR HOME
TH E OB J E C TIV E Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS
Prior to implementing any marketing strategies, it is critical to go through a process of discovery - determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.
MAR KE TIN G FO R MA XIMUM E XPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a Realtor, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. TOGETHER WE WILL: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through my extensive network • Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Prepare your home so that it is awlays ready to be shown to potential buyers • Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home
TH E W IN DOW OF OPPORTUN ITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
(Amount of Interest)
ACTIVITY
MAKING THE MOST OF INITIAL INTEREST
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TIME ON MARKET
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(Weeks)
- Graphic for Illustrative Purposes Only -
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MA R KE TING YOUR LOCATI O N According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!
P R EPA R E TO PR E S ENT YOUR H OME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or wellmaintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed.
PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. Take advantage of new technology to showcase the true essence of the property within its environment, especially if your buyer is from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
P ROFE SSIONA L & STR ATEGIC MA R KETI NG Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and Realtors listing service; it needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers. YARD SIGNS & DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. MARKETED
BY
JENNIFER CARSTENSEN 901 . 201 .0280 RE/MAX
EXPERTS
9 01 . 41 0. 8 81 0 WWW.JUSTLISTEDHOUSESINMEMPHIS.COM
PUBLIC & PRIVATE SHOWINGS Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers. LUXURY ADVERTISING For luxury homes, local advertising is not sufficient - these unique homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, The RE/MAX Collection Magazine, and JamesEdition.
NETWORKING & REFERR ALS Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts. PROVEN SELLING SUCCESS Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. My knowledge, expertise, and access to a unique and targeted network are second to none.
WEB EXPOSURE 95% of buyers look at homes online as their first step in the home buying process. This trend will continue to increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone. VIRTUAL TOURS / ONLINE VIDEO MARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.
w w w. J u s t L i s t e d Hous es i nMemp hi s . com
P R O FE SSIONA L PR I NTI NG A ND DIR E C T MAI L The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity of their present home.
A PL ATFORM FO R 24/7 WE B E XPOS URE With 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through my extensive online partnerships.
REAL ESTATE
S H OWIN G TH E H OME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule. Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
MAR KE T ANA LYS I S The market analysis report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
F IN AL IZIN G TH E S ALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.
F IN DIN G YOUR N E XT HO ME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
DE F IN ING YOUR GO ALS A ND OPTION S In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •
Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
LOC A TING TH E RIGH T PRO P ERTY When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
HOMES SOLD BY JENNIFER CARSTENSEN ACROSS MEMPHIS
SO LD B Y JE NNIFE R C A R STENS EN
“The team was great to work with. We appreciate how quickly they responded to every detail. Jennifer and her team worked extremely hard for us. We would use them again.”
2148 E GLENALDEN DRIVE GERMANTOWN, TN
SOLD FOR $400,000
SO LD B Y JE NNIFE R C A R STENS EN
“The entire team worked diligently to sell our home. Comprehensive coverage in so many areas, it was amazing. We loved and are especially grateful for Kelly Leonard. She took phone calls and questions and treated us with such kindness and patience. She was available, engaging, and professional. We would recommend this team!”
145 S GROVE PARK ROAD MEMPHIS, TN
SOLD FOR $610,000
SO LD B Y JE NNIFE R C A R STENS EN
“We were so lucky to find Live Love Memphis team. We had been renting our home for 10 years and needed lots of work to fix up. As we live out of state, the Live Love Memphis team worked with us to oversee everything. They helped us monitor the home and sell it at a decent price in a market that kept changing throughout the process. I hope the new people enjoy their home and thank this team for helping us sell our home fast. Great job Live Love Memphis Team.”
4462 WHISPERWOOD DRIVE COLLIERVILLE, TN
SOLD FOR $420,000
On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions, you’ll be glad you did.
JENNIFER CARSTENSEN | 901.201.0280 | JENNIFER@LIVELOVEMEMPHIS.COM Each office is independently owned and operated. Copyright © 2020