A PREVIEW OF JENN DAVIDA
WITH FUTURE HOME REALTY
MEET JENN DAVIDA As a full-time Realtor in Florida since 2005, I consistently offer a positive and energetic “can do” attitude backed by my extensive experience and knowledge. My goal is to share my expertise and passion for real estate in order for you to receive the best service, best value, and best experience possible when buying or selling property. Launching my real estate career right before a time when many agents were exiting the industry for fear of the economic bust, I was more than ever determined to be successful. With resilience, tenacity, and the ability to navigate difficult situations, I assisted and guided buyers and sellers through one of the worst periods in real estate history. As a result of this trying time, it became imperative for me to master a variety of designations while helping buyers surmount the obstacles presented with short sales and bank foreclosures. It was like being trained in real estate boot camp, and even though it was a difficult time, it made me a far better agent. Since then, I continually further my education on the latest topics in real estate, adding specialized certifications to my portfolio and keeping ahead of current trends. My worth ethic, persistence, and skill sets are what I now have to offer, making me the best agent for you. Some of my accomplishments include: • • • • • •
Top 5% at Future Home Realty Listing and Buyer Agent Military Relocation Professional Member of The Institute for Luxury Home Marketing Certified Luxury Home Marketing Specialist Certified Distressed Property Expert
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Certified 203K Specialist Prior Mortgage and Lending Experience University of South Florida Graduate Commercial Ambassador Program Graduate Tri- County Chamber of Commerce Member
Jenn Davida REALTOR®, CDPE, CLHMS, MRP
FUTURE HOME REALTY
727.480.5031
Home@JennDavida.com www.JennDavida.com
FULL-SERVICE LUXURY REAL ESTATE When you hire Jenn Davida, she will become your home’s:
MARKETING MANAGER
CLOSING MANAGER
• Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly so you are informed
• Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
LIAISON MANAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time wasters • Providing you with timely updates on viewings and feedback
NEGOTIATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority
CONCIERGE • Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display experts, painters, handymen, home inspectors, and moving services
DEDICATION AND COMMITMENT JUST A SK HER CLIENTS: “Jenn goes above and beyond for her clients and I can’t say that enough. She never stops working! She makes you feel like you are her only priority. She answers emails and calls promptly and explains everything in detail. She is very organized and knows the industry inside and outside. Jenn made a stressful process a breeze.”
Jessica W.
“We were recommended to Jenn by my daughter and son-in-law. They were very satisfied when she sold their home. She did the same for us in record time and we were just as happy. She was involved months before we were ready to sell. She guided us through the preparation and delivered exactly what she promised she would. She was always in contact, keeping us updated. Jenn is very knowledgeable and a true professional in her industry.”
Robert M.
“Jenn helped my husband and I sell our home when we had to relocate out-of-state for work. She was so detailed about what the process was going to look like and what to expect. Jenn doesn’t treat the sale like another item on her checklist. She has an uncanny way of making you feel included, safe, and at ease. She is a go-getter! We trust her opinions and gut intuition and she has never let us down.”
Tanya D.
“Jenn is wonderful. We have used Jenn in the past for several homes and will continue to do so. She always comes through for us, keeps us informed of what is going on, and touches base with all updates. She works hard and is a pleasure to do business with which is why we highly recommended her to anyone needing to sell or buy a home.”
Jeff H.
FUTURE HOME REALTY Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is also key to maximizing the success of selling and buying a home. Future Home Realty is committed to supporting Jenn Davida and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.
OUR PR INCIPLES & BELIEFS INTEGRITY, TEAMWORK, PERSONAL GROWTH, PROFESSIONAL STANDARDS, DISCIPLINE, RESPONSIBILITY, EXCELLENCE, PAY IT FORWARD, AND WIN-WIN. The success of the Future Home Realty philosophy and its commitment to the community has enabled them to become a top brokerage. Future Home Realty is dedicated to honoring their reputation, while strategically investing in enhanced products and services that will better serve their clients. They believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and offer quality service.
A LEADER IN THE INDUSTRY WE KNOW FLORIDA With expertise in Greater Tampa Bay, Orlando, Jacksonville, and Miami – our agents represent buyers and sellers across all price points and geographic regions. Our size and agent count give us an advantage as we connect buyers and sellers across Florida.
TOP RANKED IN SALES Future Home Realty consistently ranks among the top real estate brokerages in Florida in sales volume and agent count. Future Home Realty has grown to over 1,200 agents in Greater Tampa Bay, Orlando, Jacksonville, and Miami making it one of the largest and most relied upon real estate brokerages in Florida.
LOCAL & NATIONAL PARTICIPATION Future Home Realty prides itself on their award-winning agents who consistently serve on boards, chair committees, and coordinate charity organizations at the local and national levels. Our agents know the difference one donation, or one vote can generate and undertake these goals wholeheartedly.
A FOCUS ON YOUR HOME
LUXURY MARKETING FOR A NEW LEVEL OF EXCELLENCE
THE OBJECTIVE Our mutual objective is to sell your home:
FOR THE HIGHEST PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE BEST TERMS Prior to any marketing strategies being implemented, it is critical to go through a process of discovery — determining the upto-date fair market value, surveying current market conditions, and reviewing the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise and strategy and exceptional marketing to the right buyers is key to maximizing the true value of your home. Simply put, one of the first main objectives is to have your prospective buyers saying, “Wow!” during the first 30 days of your home being on the market.
MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it will also be an emotional one. As your real estate professional, allow me to help carry some of that emotional burden by selling your home through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.
TOGETHER WE WILL: • • • • • • • • • • • •
Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through my extensive network Leverage the brokerage’s reputation and recognition Cooperate and communicate to maintain your home’s perception of value Promote your home locally, nationally, and internationally Maximize your home’s web exposure Prepare your home so that it is always ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home
THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive maximum exposure — typically when your home is new on the market. To capitalize on this window, it is crucial that your home is ready for sale, priced at the fair market value, and prepared to showcase its features and attributes. I will also implement a marketing strategy to increase your home’s exposure.
ACTIVITY
(Amount of Interest)
MAKING THE MOST OF INITIAL INTEREST
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MARKETING YOUR LOCATION According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Many times, people will make their buying decisions based on the house, rather than the area. However, location should be the most important consideration because the condition of a house can change, but the location never will. The location of your home determines many things, which will affect and influence a home’s value. These items include the overall quality of life, school choices, commute times, and social opportunities. Even if you find your dream home, you should never sacrifice location. It is often better to adjust your price range in order to find a home in a better neighborhood, then to compromise. As well, understanding your location’s positives and negatives are important to know when determining price, and are actually very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!
PREPARE TO PRESENT YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed for sale.
PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will see. And since most of us are visual creatures, it is the well-taken photo that initially draws the prospective buyers to wanting to view your home. Take advantage of innovative new technology to create lifestyle videos, which can showcase the true essence of your property within its environment and provide a realistic depiction of the internal space and livability of your home, since your buyer could be from outside your local area. A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and the local real estate professional’s listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers. YA R D SIGNS & DIR ECTIONA LS The trusted yard sign is a great way to show your home is for sale immediately to everyone in your neighborhood, easily and quickly. It is fast, effective, and easy to spot. Directional signs help guide people to the home. PUBLIC & PR IVATE SHOWINGS Open houses, broker opens, and private showings showcase your home. We convey the perfect attributes of your home with each tour through a personal connection and intimate knowledge so your home shines through. This why so much work is put into the pre-listing stage, to make your home look perfect from the start and convey that with our personal touch connection. LU X URY A DV ERTISING For luxury homes, local advertising is not sufficient - these unique often specialist appreciated homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, and James Edition.
NET WOR K ING & R EFER R A LS Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.
95% of buyers look at homes online as their first step in the home buying process. This trend will continue to increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.
CLHMS DESIGNATION & MEMBER SHIP Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. Knowledge, expertise, and access to a unique and targeted network is second to none.
VIRTUAL TOURS / ONLINE VIDEO M ARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century. Using this in conjunction with social media is a very important step in increasing the speed of our success.
W EB EXPOSUR E
PROFESSIONAL PRINTING & DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and mailed to your neighbors, potential buyers, and other real estate professionals are one of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity of their present home.
,
GARDEN ESTATES
JENN DAVIDA &
333 PLEASANT LANE | ST. PETERSBURG, FL
F U T U R E
H O M E
R E A LT Y
Back in 2005, I made sure to do my due diligence by interviewing several companies throughout the Tampa Bay area. It was important that I chose a company that had my clients’ best interest in mind and took an active role in supporting their agent’s career, I was 100% confident with my choice, Future Home Realty. Since that time, I have never looked back. At Future Home Realty, there is a huge emphasis on contract education, understanding current topics that are ever-changing and how they directly affect our clients, and having a firm grasp on accessing market value and trends. My goal is to become your preferred Realtor ® and trusted confidant in all your real estate transactions. By working with an innovative real estate brokerage like Future Home Realty and myself, as a Certified Luxury Home Marketing Specialist, we offer a platform of services, which enable you to buy properties with ease. At the same time, we are raising the marketing of your home to a new level that exceeds your expectations. Selling homes today is as much an art as it is a science. We have mastered both!
When you choose Jenn Davida, you also choose to work with an elite and sophisticated brokerage, Future Home Realty.
WE KNOW FLORIDA With expertise in Greater Tampa Bay, Orlando, Jacksonville, and Miami – our agents represent buyers and sellers across all price points and geographic regions. Our size and agent count give us an advantage as we connect buyers and sellers across Florida.
TOP R ANKED IN S ALE S Future Home Realty consistently ranks among the top real estate brokerages in Florida in sales volume and agent count. Future Home Realty has grown to over 1,200 agents in Greater Tampa Bay, Orlando, Jacksonville, and Miami making it one of the largest and most relied upon real estate brokerages in Florida.
LO C AL & NATIONAL PARTICIPATION Future Home Realty prides itself on their award-winning agents
Jenn Davida
who consistently serve on boards, chair committees, and coordinate charity organizations at the local and national levels. Our agents know the difference one donation or one vote can generate and undertake these goals wholeheartedly.
REALTOR®, CDPE, CLHMS, MRP
FUTURE HOME REALTY
333 PLEASANT LANE, ST. PETERSBURG, FL | GARDEN ESTATES
PRESENTED BY JENN DAVIDA
YOUR GARDEN ESTATES REAL ESTATE SPECIALIST
JUST SOLD
727.480.5031
Home@JennDavida.com www.JennDavida.com
727.480.5031 | home@jenndavida.com | www.JennDavida.com
Prepared Especially for Jonathan and Angela-Marie Williams 333 PLEASANT LANE, ST. PETERSBURG, FL | GARDEN ESTATES
B Y J E N N D AV I D A
727.480.5031 JENN NEGOTIATED THE SALE OF THIS HOME FOR 100% OF CLIENT ASKING PRICE IN 2 WEEKS!
JUST SOLD B Y J E N N D AV I D A
727.480.5031 JENN NEGOTIATED
FIND YOUR DREAM HOME IN GARDEN ESTATES
Prepared Especially for Jonathan andTHE Angela-Marie SALE OFWilliams
THIS HOME FOR 100% OF CLIENT ASKING PRICE IN 2 WEEKS! Prepared Especially for Jonathan and Angela-Marie Williams
YOUR CE RTI FI E D LUXURY HOME M AR KE TI NG SPE CI ALI ST
A PLATFORM FOR 24/7 WEB EXPOSURE With 95% of home buyers beginning their search on the internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure among consumers and real estate professionals across the globe through my extensive online partnerships.
SHOWING THE HOME Your home needs to be “show ready” at all times, and this can sometimes be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front: removing unnecessary items, creating space, and implementing a plan for the best times to show the home. Then the final prep and inviting touches are easy for us to add around your busy schedule. Just keep it simple: lots of lights, including closet and appliance lights. As much as possible, declutter the home – less is definitely more. Keep the lawn cut and show some curb appeal. There have been people who have refused to even view a home just because the front of the house was so unappealing. Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the value of perception. This is where you need to sit back or even go for a walk, so that your agent can do what she does best! You do not want to become emotionally involved with the selling of your home and that is why I will be there for you every step of the way.
MARKET ANALYSIS After the showings and open houses, we will review the data from your showings including all real estate professionals and buyer feedback, as well as my marketing effectiveness on your home. This will give us a better idea of any additional steps we need to take, if any.
FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counteroffers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. These final steps can be overwhelming with all its moving parts. For example, there will be a home inspection where an inspector will do a thorough examination of the physical structure and systems of a house. A title search will be done to verify you really own the property and there are no other claims to the property. A property survey, which is a technical drawing of the property and its structures, will be created. A septic certification and well testing may need to be done, which is required if your property has a septic tank or a well. The last step is a final walk through, where the buyer is allowed to inspect the home 24-hours prior to closing.
DISCOVER A NEW LEVEL
OF LUXURY MARKETING TO FIND YOUR NEW HOME
FINDING YOUR NEXT HOME If you are looking to buy another property or know of someone you want to have a good experience in buying their new home, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the internet, and here is where my extensive network of connections, strong marketing skills, and exceptional knowledge will open the right doors. This should be the fun, brainstorming part. Ideally, you should create three categories that include must-haves, nice-to-haves, and don’t-want-to-haves. And I am all in it with you to make that dream (home) come true!
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
DEFINING YOUR GOALS & OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • • • •
Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any additional financial considerations? When is the ideal time for you to move? How do the schools rank nearby? What would you like your commute to be?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you. As well, the benefits of finding a home’s value don’t end with a purchase or sale: refinances, home equity lines of credit, insurance premiums, and annual property taxes are all based on home value.
LOCATING THE RIGHT PROPERTY When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests. So, call me today at 727.480.5031. I am ready and waiting to help you find your dream home. We can get this done with the team at Future Home Realty, and the only thing you will be wondering about on the day of closing is, “Why did I wait so long?!” Don’t wait a minute longer. Call me and let’s chat.
On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions, you’ll be glad you did.
JENN DAVIDA | 727.480.5031 | HOME@JENNDAVIDA.COM