Iconic Listing Book

THE BROKERAGE OF THE NORTH SHORE Established in 2006

WELCOME TO THE ICONIC EXPERIENCE

WHO YOU WORK W I T H M AT T E R S Being in the highly competitive Long Island market, it can be difficult to choose a Realtor who will best serve you as a client. With over 20 years of real estate experience, I pride myself on the exceptional caliber of service offered to my clients through my Port Jefferson Branch. The most important aspect of a real estate transaction is developing long-standing relationships. I make time to get to know every one of my clients personally. I will not rest until I am sure that all my clients’ needs are resolved and addressed. If you need a Realtor who will go above & beyond to ensure that your deal is closed successfully, there is no need to look further than my team at Icon in Port Jefferson.

• Broker/Owner Icon Properties

• Member of NYS Minority & Women-Owned Business Enterprise

• 20 Years Experience in the Real Estate Industry

• Member of Institute for Luxury Home Marketing

• Committed Member of the Chamber of Commerce

• Over $800 Million in Properties Sold

• Long Time Resident of Your Community

• Over 2,000 Transactions Closed

• Mother of 3, grandmother of 4

R AQ U E L F E R NA N D E Z R E A LTOR ®/ BROK E R

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T E F O R LU

X

IN

O

H

rfernandez@iconli.com

TU

M

G

Icon Properties Real Estate Specialists, Iconic Division 326 Main Street Port Jefferson, NY 11777

S

631.476.7600

TI

RY

Iconrealestatespecialists.com

U

631.839.7511

E M TI ARKE

N

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FULL-SERVICE ICONIC LUXURY

1

BEFORE MARKET

• 1 on 1 Strategy Mastermind - to assess your needs in the sale

• Temporary Housing

• Professional Staging & Design

• Packing & Moving Experts

• Landscaping - tree trimming, groundskeeping, exterior

• High Impact Cosmetic Upgrades - painting, flooring,

lighting, exterior beautification • Professional Interior Cleaning of Home - carpet, tile, and grout cleaning; full interior home cleaning service • Exterior Cleaning - full exterior power washing for vinyl, full exterior cedar restoration, roof soft wash, patio & deck surface cleaning, window cleaning

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countertops, bathrooms, roofing, plumbing, electrical, structural repairs

2

ON MARKET

• Marketing Manager - Innovative development & implementation of a custom

• Event Coordinator

Live music at the open house? Done. Catered dining?

Done. Petting Zoo in the back yard? A little out there,

marketing plan - Global, national, & local reach

but done. Whatever we need to assure the highest sale

- Reach of over 1 million people via social media,

price, in the shortest time, with the best terms we’ll do to

print & digital advertising

provide the most Iconic experience for you, our client.

• Expert Negotiation Representative

- Provide weekly updates

- Extensively trained in the art of negotiations, assuring

• 24/7 Property Concierge

you top dollar with the best terms

- 24/7 Emergency services - Direct access to trusted attorneys, buyer’s are verified through one of our nationally recognized mortgage lenders, full complement of luxury home surveyors

- Only allow showings to pre-qualified buyers • Transaction Advisor - Communicate information to the buyer/agent on your

& appraisers

behalf in a timely manner

- 24/7 line of communication with myself

- 24/7 communication with your lawyer/notary

- Provide updates regularly on viewings & feedback

- Ensure a smooth closing and facilitate any issue

3

that arises

POST SALE

• Relocation Expert - Begin the process of purchasing a new home locally or out of state - Copies of closing documents will be provided to you - With over 300 National Partners, if you choose to move out of state, we got you

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KIND WORDS FROM RECENT CLIENTS “My recent experience in selling my mother’s home after her passing was made as easy and seamless as possible by Raquel Fernandez. Raquel’s drive and enthusiasm sold me the first time I met her. With COVID making my life working out of state as an essential worker more challenging, Raquel was respectful of my time and needs and responded quickly and appropriately. When I asked for a home inspection to be done at an exact time the next day, Raquel accommodated that request. Her strategy for selling the house resulted in two full price offers and one offer 15K over list on the first day. After five days, ten offers, and a bidding war, I accepted an offer $27,000 above asking. I would highly recommend Raquel.”

— SUSAN MAFFE

“Rachel and her team are the cream of the crop when it comes to real estate. There are no uncertainties when it comes to their actions about purchasing and selling a home. They are there to answer any questions or concerns during the whole process. If you want to have the right team in real estate, don't waste your time anywhere else.”

— ROB ALTINER

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TA K E S D E D I C AT I O N AND COMMITMENT “Raquel at Icon Properties is a pleasure to work with. She always kept us up to date during the process of purchasing our dream home and selling our starter home. She was always very optimistic and understanding, informative and professional. Going through the process during COVID-19 was not easy, but Raquel made the experience painless. I would recommend Icon Real Estate to future buyers and sellers. Raquel always made us feel comfortable in our journey. We were truly blessed to have Icon with us to get the job done!”

— JENNIFER DICKINSON

“I can not thank Rachel and Gavin enough for the amazing job they did selling my home. From the first day to after the closing, they were with me all the way. Impeccable communication, knowledge of the industry (especially during a pandemic), and mindful of all protocols. I called Rachel at all times of the day and night, and she was always available with words of encouragement and direction. Truly an amazing company to have represent you. I will use them again and again!!! Wish I could give them 10 stars.”

— DESERIE MUSICARO

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ABOUT ICON Icon Real Estate Specialists is a full-service real estate company specializing in Luxury Real Estate sales, leasing, and management of residential real estate. Some of the services we provide include staging, light and full renovations, landscaping, and exterior beautification.

With combined experience exceeding 20 years, we have been established as one of the leading Real Estate Agencies on Long Island.

Our office has a marketing team that compliments every listing with an exclusive marketing plan tailored to each property which includes social media, mailers, video presentations, and other custom print promotional pieces, as well as live events.

M IS SION STAT EM EN T At Icon, we live by the honor of our actions. Delivering excellence is our brand.

Icon Properties was born over twenty years ago in Farmingville.

Providing first-rate results for our clients, whether buying or

It was the realization of a dream that our Broker Raquel had - to

selling, is what we are committed to. Our team of agents is

create a real estate organization that would fulfill the dreams

dedicated to delivering excellence and will persevere to ensure

of people wanting to own a home of their own. We opened our

that every real estate transaction is handled expediently and

second location in 2017 in Port Jefferson, quickly becoming one

professionally and that you, our client, receives consistent

of the topmost performing Real Estate Agencies on Long Island.

communication throughout the transaction. This is the code we live by at Icon Properties.

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H E RE W E AR E MO R E T HAN J U ST A TEA M

PHILOSOPHY OF ICONIC

Anyone can list it, but it takes a team to sell it. And when it comes to my team, it's Just Listed, Just Sold.

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OUR REFERRAL NETWORKS PORT J EF F ER SON CH A MBER OF COMMERCE Made up of all the small and large local business owners within Port Jefferson.

SER H A N T 'S GLOBA L N ET WOR K 200+ Realtors. We have someone in every state in the U.S. and agents spread across Canada and Europe.

MINOR I T Y/ WOMEN- OW N ED BUSIN ESS EN T ER PR ISE An organization of powerful minority women in business across New York State that we regularly engage with.

LOC A L N ET WOR K Made up of 1,000 Realtors subscribed to our weekly newsletter right here on Long Island.

L IN K EDIN 10,000+ active mortgage lenders, Brokers, Attorneys, etc.

STON Y BROOK U N I V ER SI T Y & HOSPI TA L We have connected ourselves with the Stony Brook Administration for the university and hospital to provide their executives with housing whenever a need arises for a new arrival.

INST I T U T E FOR LU X U RY HOME M A R K ET ING MEMBER The premier independent authority in training and designation for real estate agents working in the luxury residential market.

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GIVING BACK Icon Cares, Inc. is an organization created for, and by, the members of our communities. We at Icon Properties Real Estate Specialists continue to grow because of the trust that our communities have placed in us. As a team, we agreed that it was time to give back and help as many people in our Long Island Community as we can. That’s when Icon Cares, Inc, a 501c Not-for-Profit, was born. It is our goal to help by creating, organizing, and running charity events to raise funds for our partnered organizations. Below are just a few of the organizations we have partnered with.

Some of the organizations we fundraise for: SCO FA MILY OF SERV ICES We get young children off to a good start, launch youth into adulthood, stabilize and strengthen families and unlock potential for children and adults with special needs. SCO has provided vital human services throughout New York City and Long Island for 125 years.

L I T T L E F LOW ER Since 1930, Little Flower has been committed to improving the lives and well-being of those we serve by providing foster boarding home care, residential treatment care, and where appropriate, adoption.

Our work focuses on strengthening the family so that they can provide a safe, nurturing environment for raising children and to overcome a myriad of obstacles that threaten a child’s safety.

LONG ISL A N D AG A INST DOMEST IC V IOL ENCE L.I. Against Domestic Violence provides a range of services that help over 14,000 Long Island adults and children each year to escape from abusive relationships and build new lives. Founded in 1976, we are a regional pioneer and leader in empowering victims and survivors, providing them with shelter and support, and working with law enforcement and the community to prevent abuse.

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PA S T E V E N T S HOPE HOPS A ROU N D During the Easter Season, we fundraised for a campaign we ran with L.I Against Domestic Violence, Little Flower Children & Family Services of New York, SCO Family of Services. We collected enough funds to donate 363 Easter Baskets for the children of our partnered organizations.

T HE L E A D T HE WAY IN I T I AT I V E For Christmas, we sought out a way to provide Holiday Cheer and Jubilation for the children of Little Flower Children & Family Services of New York. Thanks to the Port Jefferson Chamber of Commerce for allowing us to enter in the 2020 Tree Lighting Ceremony, we were able to sell ornaments in order to raise money to buy presents for the children, so they had something to open for the holidays.

We continue to fundraise as we extend our reach to other organizations in need of help. You can help us by donating at:

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S T R AT E G I C MARKETING TO SELL YOUR HOME

D E T E R M I N I N G T H E VA L U E OF YOUR HOME Our mutual objective is to sell your home: • For the highest possible price • In the shortest amount of time • With the most favorable terms • Actively minimize stress Prior to implementing any marketing strategies, it is critical to go through a process of discovery: • Hire an Appraiser • Determine the fair market value • Survey the current market conditions • Review the variety of factors that will help us prepare your home for sale Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing. With proper planning and targeting the right buyers, we can maximize your ROI.

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MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a luxury real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources.

TOGET HER W E W IL L: • Identify the “Window of Opportunity” • Leverage the attributes of your location

• Promote your home locally, nationally, and internationally

• Prepare and present your home ready for sale

• Maximize your home’s web exposure

• Highlight your home’s features through professional photography

• Prepare your home so that it is always ready to be shown to potential buyers

• Showcase your home to the market through professional and strategic marketing

• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation

• Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value

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• Finalize your sale • Find your next dream home

THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market.

In order to capitalize on this window, it is crucial that your home is ready for sale, priced at Fair Market Value, prepared to showcase its features and attributes, with a marketing strategy implemented to further increase exposure.

ACTIVITY

(Amount of Interest)

MAKING THE MOST OF INITIAL INTEREST

1

2

3

4

5

6

7

8

TIME ON MARKET

9

10

11

12

13

(Weeks)

- Graphic for Illustrative Purposes Only -

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MARKETING YOUR L O C AT I O N According to real estate convention, the three most important criteria to consider when buying a property are:

LOCATION, LOCATION, LOCATION In fact, buyers are often attracted to a location, a neighborhood, or even a certain street well before settling on a specific home.

Understanding your location’s positives and negatives are important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a sizable difference in how a home is marketed, when it’s shown, and how it is positioned.

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P R E PA R E T O P R E S E N T YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value.

Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity in determining whether it needs simple changes or major repairs. These should be addressed before the home is listed and presented to the market

ICON IC PRODUCT IONS PROF ESSIONA L PHOTOGR A PH Y Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

ICON IC PRODUCT IONS PROF ESSIONA L V IDEOGR A PH Y Using current technology helps showcase the true essence of the property and its environment. Drone footage, 3D walk throughs, video tours, and areal shots can provide a realistic depiction of the intended space and livability.

HOME STAGING According to The National Associate of REALTORS®, 83% of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home, and 44% say it increases the dollar value offered. Additionally, 53% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market.

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P R O F E S S I O NA L A N D S T R AT E G I C M A R K E T I N G Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.

N ET WOR K ING A N D R EF ER R A LS

PR IN T A DV ERT ISING

As real estate agents, we have a large database

For luxury homes, normal advertising is not

at our disposal as well as an extensive referral

sufficient. These unique homes need exposure

network of contacts nationally and globally.

to the elite and discerning. Your home will be viewed by these affluent buyers through various local and national luxury publications.

PU BL IC A N D PR I VAT E SHOW INGS

DIR ECT M A IL

Hosting broker tours and open houses makes

Promotional materials that feature your home

great opportunities for other real estate agents

and are mailed to your neighbors, potential

to see your home and recommend it to their

buyers, and other Realtors are some of the most

potential buyers.

powerful ways to spread the message that your home is for sale.

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A P L AT F O R M F O R 24/7 WEB EXPOSURE With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through my extensive online partnerships. We create a property website to capture all potential buyers searching for your property on the internet.

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THE POWER OF SOCIAL MEDIA MARKETING

FAC E B O OK

YOU T U BE

I N S TAG R A M

The number of groups and communities

Icon provides a full virtual home tour

A platform to run ads on to a specific

provide a vast number of people to market

on YouTube, which allows us to have a

target market who would be highly

your property to. We also create optimized

sharable link to pass along to anyone at

interested in a property like yours.

ads to help promote the property to a

any time. Video gives prospective buyers

specific target market of people who would

the element of being on the property

be interested in your home.

without physically being there.

E-M A I L

L I N K E DI N

T I K T OK

We have over 10,000 agents emails in our

Having over 9,000 plus connections,

A platform that allows us to reach our

CRM so we can put out an email blast

LinkedIn allows us to put your property

followers as well as people who are searching

promoting your virtual tour, open houses,

on blast giving professionals in the

for a home in a specific price bracket.

listing dates, etc.

real estate, financial, and high-end

The TikTok algorithm will promote your

industries the opportunity to pass along

property on their page if they are shopping

to prospective buyers.

for a home. Videos go viral very easily on TikTok, reaching a wide audience.

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SHOWING THE PROPERTY Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure that preparations are done up front: • Unnecessary items removed • Space has been created • A plan is implemented for the best times to show the home Then the final prep and inviting touches are easy for me to add around your busy schedule.

• Clients pre-approved before showing • All showings accompanied by myself • Private Showings • Public & Private Open Houses • Booties worn by all parties

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F I NA L I Z I N G THE SALE A myriad of details must be attended to before the sale becomes final, including: • Offers

• Insurance

• Counter offers

• Mortgage approval

• Inspections

• Escrow items

• Disclosures

• Communicate between lender, attorneys, title

• Contingencies

companies, etc., to alleviate your stress about

• Loan documents

the transaction status

This final step can be overwhelming with all its moving parts. However, know that I am here to guide you through this final process — maintain constant communication, track the proceeding, and keep things on schedule.

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L O C AT I N G YOUR NEXT DREAM HOME

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SEARCHING FOR YOUR NEW HOME If you are looking to buy or sell another property, allow my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.

In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

E XCLUSI V E LU X U RY NET WOR K S

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STR ATEGIC ONLINE SE A RCH TECHNOLOGY

INSIDE LOC A L K NOW LEDGE & CONNECTIONS

SU PER IOR PROSPECTING C A PA BILITIES

DEFINING YOUR GOALS AND OPTIONS In the search for your perfect home, we must define the goals and assess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and timeline.

• Where are you thinking of moving?

• Is it a local move or out of state?

• What do you and your family require from your next home?

• Are you looking for a turnkey property or renovation project?

• Are there any financial considerations? Do you have a budget?

• When is your timeline?

This information will enable a qualified search and help to streamline the process.

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MY COMMITMENT When helping you look for a property, I will make recommendations based on my experience and local knowledge. In addition, I have access to a variety of technology, a wide network of area agents, and homes not yet listed to the public. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

When you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent you and your best interests.

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I would be pleased to assist you with the sale of your present home and the purchase of your next home. I’m not just providing a service, I’m building a relationship with you. Please let me know how I can be of service.

Call me before you make any important real estate decisions. You’ll be glad you did.

- Raquel

Instagram: @theraquelfernandez | Linkedin: Raquel Fernandez | Facebook: Raquel Fernandez

631.839.7511

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