Hollie Frey CMA - 1842 S. Cochran Ave

COMPARATIVE MARKET ANALYSIS FOR

1 8 4 2 S. CO C HRAN AVE L O S A NG LES , CA 90019

W IT H H O LLIE F RE Y

ESTATES

A N IN TROD UCTI ON Dear Sally Lew, This complimentary Comparative Market Analysis (CMA) was created especially for you to establish the value of your home in the present market and thereby determine the price at which it should be marketed.

I have compared and reviewed your home against other properties currently on the market, whether for sale, under agreement or recently sold. While your home is undoubtably unique, analyzing the market by looking for homes that have similar style, location, features and/or condition provides a great insight that can be leveraged to maximize the potential value of your home.

The comparative process known as the “market approach to value” is widely used by appraisers and agents.

It is recognized and accepted as the reliable method of valuing residential real estate.

When selling properties, it is critical to not only appreciate the statistical value but also maximize the opportunity as well as the intrinsic and emotional value.

I have included an overview of my professional commitment of service, my brokerage’s worldwide connectivity and our dedication of ensuring that your home receives the most sophisticated strategies and solutions through our innovative platform of services.

I look forward to working with you.

Regards,

Hollie Frey — Hollie Frey

M EET H OL L IE FREY Hollie Frey is one of the top Real Estate Sales Agents at Robert Pitts Estates. Hollie Frey was born in New Orleans, LA., and raised in Los Angeles, CA. She grew up in the Mid-City area, attended St. Mary’s Academy High School in Inglewood, CA., and attended Cal State University Northridge in Northridge, CA. Currently she resides in Baldwin Hills where she has been a homeowner for over 11 years. Hollie has special interests and sales expertise in the communities of Leimert Park, Baldwin Hills, View Park, and the Mid-City areas of greater Los Angeles.

Hollie’s mission is to educate her clients about real estate and convey to them that, a home is not just a comfortable place to reside, but it is also an investment in their future! Hollie is focused on providing every client with a joyful and smooth execution of real estate transactions involving ordinary and extraordinary circumstances. Her personal and persistent style is displayed in every transaction. Hollie is detailed oriented, with particular expertise in providing home staging services for your properties. Hollie is also a military veteran and understands the importance of rewarding veterans who have bravely served our country with the advantages of the VA Loan. When you choose Hollie, you not only obtain a realtor who is knowledgeable about today’s housing market, but you also receive a devoted agent whom you can trust to uphold the highest ethical and professional standards of the real estate industry. Her ability to close a deal is second to none and you can expect to be guided through every aspect of your real estate needs.

When you work with Hollie Frey, you can count on a constant smile, an uncanny mind-set to problem solve, and a high success rate of client satisfaction. In addition to her unmatched client service, Hollie Frey worked with and relocated clients who experienced Hurricane Katrina first hand, and is dedicated to finding her clients a place to call home. Hollie is passionate about properties and architecture. This devotion really drives her to succeed in everything that she does. When you decide to work with Hollie Frey, you decide to make the best real estate decision.

ACCOMPLISHMENTS: • Number 2 agent of the year 2017: sold over $2.3 million • Agent of the month - May 2018 • Member of : Realtor, Realtist, NAREB, BHGLAAR

H OL L IE F REY REALTOR® | BRE# 02016257

310.663.5580 frey.hollie@gmail.com www.HollieFrey.com Robert Pitts Estates 100 S. Market Street Inglewood, CA 90301 424.309.0155 | 844.303.6003

FULL SERVICE REAL ESTATE When you hire Hollie, she will become your home’s: M ARKETING M ANAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in-line with market forces • Communicating regularly so you are informed LIAISON M ANAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback NEGOTIATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority

CLOSING M ANAGER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

DE D I C AT ION AN D COMMI TMENT JUST ASK HOLLIE’S CLIENTS: “Thank you Hollie, for helping me to do something that I never thought I could. You hung in there with me until we found the perfect place. I can’t believe I have a home and income property! I appreciate all that you have done for me and my family!”

“Thank you Hollie for putting forth all of your hard work and diligence to make my real estate dreams come true!”

— M. Sanders

“I had such a hard time selling my townhome. After Hollie Frey took my listing and changed around my home furnishings my property sold! I used Hollie again to buy my new home that she found for me on Altivo Lane. She is the best Realtor I’ve ever used. I totally trust her.”

“I approached Hollie to find a home for my son and daughter. She found a great home at a great price and made my son and daughter so excited and motivated to purchase property. They are now discussing their next piece of property which will be income property. Thank you Hollie for taking such good care of my son and daughter and making the experience so positive. Our family loves you!”

– A. Birdine

– M. Smith

— K. Ervin

R O B ERT PIT T S REAL ESTATE Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products are keys to maximizing the success of selling and buying a home.

Robert Pitts Estates is committed to supporting Hollie Frey and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.

OUR PHILOSOPHY Any mention about a high-end residential real estate broker in the LA - Westside Area would be incomplete without mentioning Robert Pitts. Simply put – No one sells more property in LA County. Robert Pitts Estates is known for unparalleled client service, negotiating skills and thorough understanding of our ever changing marketing conditions. Their fresh and professional approach, has helped guide many through the process of selling and buying process. In what is often a numbers-driven market, their success can be measured not only by their stellar results, but also by the respect and reputation they have earned with their clients and the real estate community.

Robert Pitts Estates leading edge marketing strategies have set new standards for the real estate industry. Their exclusive monthly newsletters, aggressive – innovative advertising, creative marketing strategies, corporate agent training seminars and TV commercials are a first for a non-franchise boutique size Realtor. These assets, along with his progressive sales skills have made Robert Pitts Estate one of Southern California’s premier brokers and an experts in residential real estate sales.

ESTATES

D ETERM IN IN G THE VALUE OF YOUR HOME

TH E OBJECTIV E Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS Prior to any marketing strategies being implemented, it is critical to go through a process of discovery - determining the fair market value, the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

Selling luxury homes requires a different level of expertise, strategy and exceptional marketing to the right buyers is key to maximizing the true value of your home.

M A X I MI Z I N G FAIR M ARK ET VALUE The following key factors affect the sale of your home and are, for the most part, in your control.

Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.

MARKET FACTORS:

CONTROLLED BY:

Price

Seller

Terms

Seller

Condition

Seller

Marketing Programs

REALTORÂŽ/Real Estate Company

Value

Buyer/Market Conditions

1842 S. COCHRAN AVE

C O MPA RAT IV E M ARKET ANALY SI S

FOR 1842 S. COCHRAN AVE

OV E RV IE W | 1 8 4 2 S. C O CH R AN AVE 1842 S. COCHR AN AVE Located in a great and up-an-coming neighborhood, this home will make a big impact on the market.

It is understood that the home needs some updating and renovations, which has been factored into the suggested list price. With a few slight design touches to prime it for the market.

BEDROOMS: 3

LOT SIZE: 6,139 SQ.FT.

TOTAL BATHS: 2

YE AR BUILT: 1925

LIVING ARE A: 2,244 SQ.FT.

PARKING: DETACHED 2-C AR GAR AGE AT END OF DRIVEWAY AND A L ARGE PAVED ARE A

P R OPERTY D ETA I LS 1842 S. Cochran Avenue Los Angeles, CA 90019 Single Family Previous Sold Price: NA Previous Sold Date: 2/11/2003

Area: Mid-City Los Angeles

PROPERTY FEATURES Rooms: 7 Bedrooms: 3 Baths: 2 Master Bath: Yes Fireplaces: Yes - electric Year Built: 1925

TAX INFORMATION LOT: 10 BLK: 6 TR#: 6035 Zoning: LARD2 Tract: 183.00 Tax Area: 67

Color: Taupe Garage: NA Parking: Paved Driveway, 1 Space Handicap Access/Features: NA Style: Adobe Type: Detached Approx. Acres: 0.1 Approx. Lot Size: 6,139 sq.ft.

Approx. Living Area: 2,244 sq.ft.

S U G G EST ED L IST IN G PRI C E After careful review of the data and considering the present market conditions, I would recommend:

A LISTING PRICE OF $1,398,012 Based on the comparables of listing and sold homes. It is my suggestion, that we leave room for renovations and staging to help show the home and focus on the potential the home can offer to potential buyers who are looking to move into this neighborhood with its close proximity to amenities. Please note the large plot size of your home, square footage, original character, city views, and potential master suite were also taken into consideration in determining my final price.

C O M P E TIT ION ON TH E MARK ET NUMBER OF PROPERTIES: 24 PRICE R ANGE: $1,799,999 TO $999,0 0 0 AVER AGE PRICE: $1,326,132 MEDIAN PRICE: $1,324,50 0 BEDS

BATHS

LIVING AREA (SQ.FT.)

LIST PRICE

LIST DATE

Los Angeles, CA

3

4

2,287

$999,000

06/11/18

4725 St. Charles Pl

Los Angeles, CA

4

4

2,276

$1,049,000

06/19/18

1508 6th Ave

Los Angeles, CA

4

3

2,348

$1,088,888

05/24/18

1758 S. Fairfax Ave

Los Angeles, CA

3

3

1,603

$1,099,900

05/09/18

1037 S. Bronson Ave

Los Angeles, CA

5

2

1,575

$1,100,000

06/11/18

955 S. Victoria Ave

Los Angeles, CA

3

2

1,504

$1,149,888

04/23/18

1802 S. Orange Dr

Los Angeles, CA

3

1

1,818

$1,200,000

06/07/18

1446 S. Stanley Ave

Los Angeles, CA

2

2

1,296

$1,200,000

01/30/18

1717 S. Stanley Ave

Los Angeles, CA

3

2

1,442

$1,250,000

04/11/18

1236 Crenshaw Dr

Los Angeles, CA

5

6

2,850

$1,297,000

04/11/18

1249 Keniston Ave

Los Angeles, CA

3

1

1,483

$1,299,000

05/17/18

1520 Carmona Ave

Los Angeles, CA

2

2

1,810

$1,324,500

04/25/18

1367 S. Sierra Bonita Ave

Los Angeles, CA

3

2

1,794

$1,349,000

06/14/18

1130 S. Burnside Ave

Los Angeles, CA

2

2

1,300

$1,349,000

05/18/18

1547 S. Genesee Ave

Los Angeles, CA

4

3

2,256

$1,349,000

04/02/18

1450 S. Genesee Ave

Los Angeles, CA

3

2

1,860

$1,350,000

05/20/18

1449 S. Carmona Ave

Los Angeles, CA

3

3

2,253

$1,375,000

06/07/18

1333 Hauser Ave

Los Angeles, CA

4

4

1,886

$1,379,000

06/07/18

1161 S. Windsor Blvd

Los Angeles, CA

3

3

1,955

$1,459,000

06/20/18

1557 S. Orange Ave

Los Angeles, CA

3

2

1,731

$1,495,000

06/21/18

1112 S. Highland Ave

Los Angeles, CA

4

4

1,667

$1,500,000

05/30/18

1319 S. Ogden Dr

Los Angeles, CA

3

2

2,056

$1,520,000

06/21/18

1766 S. Orange Ave

Los Angeles, CA

3

3

2,000

$1,575,000

06/21/18

1518 S. Orange Ave

Los Angeles, CA

3

2

1,761

$1,799,999

03/31/18

ADDRESS

CITY

4723 St. Charles Pl

P R O P ERTIES RECEN TLY SOLD Recent properties that have sold are a great indicator of value, and the dollar per square foot they sold for is a great piece of data to use.

NUMBER OF PROPERTIES: 30 PRICE R ANGE: $312,0 0 0 TO $1,450,0 0 0 AVER AGE PRICE: $876,517 AVER AGE PRICE PER SQUARE FOOT: $623

Median price of properties comparable to yours $876,517 Predicted Price of your home based on ‘cost per square foot’: $1,398,012 Based on your property’s square footage of 2,244 and the average cost per square foot listed above as $623 per square foot

BEDS

BATHS

SQUARE FOOTAGE

ADDRESS

CITY

SAlES PRICE

SALES DATE

1432 S Burnside Ave

Los Angeles

$1,450,000

06/08/18

3

2

$800

1,812

1615 S Ridgeley Dr

Los Angeles

$800,000

06/04/18

2

1

$833

960

1637 S Ridgeley Dr

Los Angeles

$1,019,000

05/31/18

3

2

$591

1,723

1609 Carmona Ave

Los Angeles

1841 S Ridgeley Dr

Los Angeles

1842 Alsace Ave

$/SF

$785,000

05/31/18

3

2

$500

1,568

$940,000

05/30/18

2

1

$853

1,101

Los Angeles

$1,060,000

05/29/18

3

2

$567

1,868

1859 Alsace Ave

Los Angeles

$785,000

05/21/18

3

1

$650

1,206

2011 S Orange Dr

Los Angeles

$630,000

05/18/18

3

1

$557

1,131

1817 Cochran Pl

Los Angeles

$955,000

05/15/18

3

2

$327

2,912

1435 S Burnside Ave

Los Angeles

$1,265,000

05/15/18

2

2

$805

1,570

1547 Carmona Ave

Los Angeles

$1,424,000

05/15/18

4

1

$826

1,723

1755 S Mansfield Ave

Los Angeles

$689,000

05/14/18

2

1

$663

1,038

1828 Alsace Ave

Los Angeles

$900,000

05/02/18

3

2

$552

1,629

5134 W 20th St

Los Angeles

$400,000

05/02/18

2

1

$533

750

2121 S Redondo Blvd

Los Angeles

$650,000

04/30/18

3

2

$418

1,552

2233 S Cloverdale Ave

Los Angeles

$777,500

04/03/18

2

1

$629

1,236

1802 S Sycamore Ave

Los Angeles

$585,000

03/30/18

3

1

$432

1,354

1801 S Orange Dr

Los Angeles

$1,206,000

03/27/18

2

1

$721

1,672

1420 S Cochran Ave

Los Angeles

$850,000

03/27/18

2

1

$768

1,106

1854 S Mansfield Ave

Los Angeles

$980,000

03/20/18

4

2

$562

1,742

2117 S Orange Dr

Los Angeles

$803,000

03/19/18

2

1

$703

1,142

5044 Pickford St

Los Angeles

$519,000

03/16/18

1

1

$698

743

2211 S Cloverdale Ave

Los Angeles

$825,000

02/28/18

3

2

$719

1,146

1430 Carmona Ave

Los Angeles

$1,330,000

02/27/18

5

2

$550

2,418

1730 S Marvin Ave

Los Angeles

$1,006,000

02/22/18

2

1

$918

1,095

1438 Carmona Ave

Los Angeles

$975,000

02/06/18

3

2

$659

1,478

1515 S Orange Dr

Los Angeles

$1,030,000

02/01/18

4

3

$322

3,196

1443 S Ridgeley Dr

Los Angeles

$312,000

01/11/18

2

1

$258

1,205

2319 S Redondo Blvd

Los Angeles

$555,000

12/29/17

3

1

$693

800

1852 S Redondo Blvd

Los Angeles

$790,000

12/26/17

3

1

$574

1,376

DISCOVER A NEW LEVEL

OF MARKETING FOR YOUR HOME

MARKETIN G F OR M AXIM UM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a REALTOR®, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

TOGETHER WE WILL: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network: Facebook, Hollie’s website, Zillow, Redfin, MLS, MLS Caravan Broker Magazine, Email blasts, “Just Listed” postcards, electronic LA Times • Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Prepare your home so that it is always ready to be shown to potential buyers • Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home

T H E W IN D OW OF OPPORTUN I TY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market.

In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

(Amount of Interest)

ACTIVITY

M AKING THE MOST OF INITIAL INTEREST

1

2

3

4

5

6

7

8

TIME ON MARKET

9

10

(Weeks)

- Graphic for Illustrative Purposes Only -

11

12

13

MA R K ETIN G YOUR LOC ATI ON According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!

P R EPARE TO PRESENT YOUR H OM E First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed.

Clear away clutter, stage living and dining areas, clear all bedrooms and add new curtains, clear and clean all bathrooms, add fresh flowers, candles and accessories where necessary to Cochran home.

PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive.

Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.

A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home, clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

P R OFESSION AL A ND ST R AT EGIC M ARKE TI NG Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and REALTORS® listing service. It needs to be a carefully prepared, strategically implemented plan.

Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers.

YARD SIGNS AND DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

PUBLIC AND PRIVATE SHOWINGS Broker tours, Open Houses, and Caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

NETWORKING AND REFERRALS Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell.

NET WORKING AND REFERR ALS Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.

LOCAL ADVERTISEMENTS For some homes, advertising locally can be the best way to generate interest, especially when a home has features that are particularly important to the local community.

WEB E XPOSURE 95% of buyers look at homes online as their first step in the home buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.

VIRTUAL TOURS / ONLINE VIDEO M ARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.

P R O FESSION AL PRINTI NG AN D D IRECT M AI L The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other REALTORS® are some of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity of their present home.

A PL ATFORM F OR 2 4 /7 W EB EXPOSURE With 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and REALTORSÂŽ, across the globe, through my extensive online partnerships.

SH OW IN G T H E H O ME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule.

Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

M ARKET AN ALYSI S The market analysis report is compiled from a system that tracks your showings, all REALTORÂŽ, and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

F I N AL IZIN G T H E SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property.

I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Call me before you make any important real estate decisions; you’ll be glad you did.

HOLLIE FREY | 310.663.5580 | FREY.HOLLIE@GM AIL.COM | W W W.HOLLIEFREY.COM Each office is independently owned and operated. Copyright© June 2018