GOSIA KARWOWSKI YO U R R E A LTO R A N D F R A S E R VA L L E Y REAL ESTATE SPECIALIST
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A PREVIEW OF GOSIA KARWOWSKI A N D R O YA L L E PA G E W O L S T E N C R O F T R E A LT Y 3
MEET GOSIA KARWOWSKI I have been drawn to the real estate industry by my passion for urban architecture and wish to continue to be involved with the ongoing growth and development of Metro Vancouver, a place that I have come to love. Living and working here, I have seen so many changes over the past three decades and I still find it fascinating how my city manages to evolve and grow while always maintaining its beauty and excitement. My initial training as an Architectural and Engineering Technologist at Warsaw Polytechnic Institution awarded me a very long and successful career with Consulting Engineers in Toronto and Vancouver. In preparation for a career in the real estate industry, I studied at UBC’s Sauder’s School of Business in Real Estate Sales, Rental and Strata Property Management licensing programs. I joined Royal LePage Wolstencroft Realty in order to utilize my full potential with the company that provides huge brand recognition and marketing, offers exceptional training and has a highly skilled and experienced team of professionals backing me at every step, so I can focus my efforts on being the best real estate agent I can be. My goal is to become your preferred REALTOR of choice. By working with the well-known real estate brokerage in the Vancouver area, Royal LePage Wolstencroft Realty, I can offer you a platform of services that will raise the marketing of your home to a new level and allow me to exceed your expectations. Whether buying or selling, your satisfaction is my top priority!
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GOSIA KARWOWSKI
REALTOR® | Royal LePage Wolstencroft Realty
604.317.6977
gosia@royallepage.ca www.HomesByGK.com Follow me on:
Royal LePage Wolstencroft Realty 135 - 19664 64th Avenue Langley, BC V2Y 3J6 Each office is independently owned and operated.
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FULL SERVICE LUXURY R E A L E S TAT E When you hire Gosia, she will become your home’s: MARKETING MANAGER • Showcasing your property with the finest resources • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly so you are always fully informed LIAISON MANAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time wasters • Providing you with timely updates on viewings and feedback NEGOTIATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as the first priority
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CLOSING MANAGER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly CONCIERGE • Providing you with access to experts including legal advisors, mortgage brokers, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
D E D I C AT I O N A N D C O M M I T M E N T A FEW KIND WORDS: “Gosia Karwowski has been my REALTOR® for two residential property transactions — the sale of my beautiful waterfront property and the purchase of a lovely townhouse that I own jointly with my young daughter’s family. Gosia’s guidance and assistance in preparing my property for sale and in searching for a suitable ‘first-time’ property for my daughter’s family were absolutely invaluable. Gosia has a strong ‘take charge’ and ‘ownership’ approach and worked tirelessly on both transactions. From the outset, she instilled complete confidence in all of us that we were in very professional and capable hands. In a market downturn, I was able to realize both my desired selling and purchase prices due to Gosia’s input, negotiating skills, and hard work. She was able to achieve this within three weeks of the listing date, greatly exceeding my expectations. As a long-time real estate investor herself, Gosia was also able to provide my daughter’s family with invaluable guidance in obtaining the most favorable financing package for the townhouse purchase. Gosia was trained in architectural design and has designed, built, and remodeled her own homes during a lengthy and very successful career in the engineering world. This expertise and her passion for building make it possible for her to provide expert advice to her clients. I am a totally satisfied customer and would highly recommend her as a REALTOR®.” — Mel Pfeifer, P.Eng.
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R O YA L L E PA G E W O L S T E N C R O F T R E A LT Y When it comes to knowing everything about residential property in Fraser Valley, look no further than Royal LePage Wolstencroft Realty. We’re a 102-year old brokerage where fresh ideas flourish in the perfect combination of tradition and innovation. Our deep culture of sharing and collaboration creates a dynamic and FUN workplace — one that breeds strong leadership and exceptional results. Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. In choosing Royal LePage, you are choosing a brokerage that has become the single most-quoted real estate company in the country and THE trusted source of information and advice in the Canadian market. Royal LePage Wolstencroft Realty is committed to supporting Gosia Karwowski and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community. Whether you are looking to sell your current home or are looking to buy, Gosia and Royal LePage Wolstencroft Realty are here to help.
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LOCAL COMMUNIT Y SUPPORT We are also very passionate about giving back to our community. Royal LePage is the only real estate brand with a national charity — The Shelter Foundation, focused on helping women and children of domestic violence find a safe home. We raise money all year with fundraising events, and many of our agents donate a percentage of their commissions to our Shelter Foundation. 100% of the proceeds are redirected back to our locally — matched charity Ishtar House in Langley. Ishtar Transition Housing Society is committed to preventing, breaking and ending the cycle of abuse.
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T H E P O W E R O F R O YA L L E PA G E 11
100+ Y E A R S O F E X P E R I E N C E Royal LePage is 100% Canadian and the oldest and largest national real estate brokerage in Canada. We’ve been the voice of Canadian Real Estate since A.E. LePage established his real estate company, ‘A.E. LePage — The Bungalow Specialist’ on July 2, 1913. In choosing Royal LePage, you are choosing a brokerage that has become the single most quoted real estate company in the country and THE trusted source of information and advice in the Canadian market. There is power and history in our brokerage’s brand. Royal LePage and Wolstencroft’s shared history is the solid cornerstone our company is built on.
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CARRIAGE TRADE Carriage Trade is an exclusive real estate service from Royal LePage offering the most distinguished properties for sale in Canada to discerning buyers from around the world. We believe exceptional properties need exceptional marketing, and a Carriage Trade designation gives our clients a level of service unmatched by any other real estate company in the country. Only exceptional properties qualify for a Carriage Trade designation, reserved for homes, land, and recreational properties of distinction that stand apart from the rest of the market. Carriage Trade exemplifies the best that luxury real estate has to offer.
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R O YA L L E PA G E B Y T H E N U M B E R S
INDUSTRY LEADERSHIP
#1 100 IN
MARKETS NATIONWIDE1
COMMUNIT Y SUPPORT
MOMENTUM & GROWTH
$33M
18,000+
RAISED THROUGH ROYAL LEPAGE SHELTER FOUNDATION
TRANSACTIONS
33%
OF ALL TRANSACTIONAL DOLLAR VOLUME IN CANADA 2
$81B+ IN TRANSACTIONAL DOLLAR VOLUME 2
©2020 Royal LePage. 1Based on market share and/or agent count. 22019. 3Print and online media impressions January 1, 2019 to December 31, 2019.
REALTORS®
R O YA L L E PA G E B Y T H E N U M B E R S
THE VOICE OF CANADIAN REAL ESTATE
4.05B MEDIA IMPRESSIONS IN 20193
65%
MORE MEDIA IMPRESSIONS THAN THE CLOSEST COMPETITOR3
CONNECTING YOU WITH MORE CANADIANS NATIONWIDE
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SOCIAL MEDIA CHANNELS
18,400+ 16,500+ 17,600+
FACEBOOK LIKES TWITTER FOLLOWERS LINKEDIN FOLLOWERS
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PUT OUR INCREDIBLE REACH TO WORK FOR YOU GLOBAL REFERRAL NETWORK* OF
77,000+
RECEIVED
~54M
SALES PROFESSIONALS
VISITS TO ROYALLEPAGE.CA**
WORKING OUT OF
FROM OVER
~2,300 BROKERAGE OFFICES*
COUNTRIES WORLDWIDE***
*Includes Royal LePage’s Canada-wide Network and the companies in our international referral network (where we have placed and/or received a referral in 2018). **Google Analytics, 2019. ***Countries where royallepage.ca traffic originated in 2018. Source: Google Analytics.
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D E T E R M I N I N G T H E VA L U E OF YOUR HOME 19
THE OBJECTIVE Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS Prior to any marketing strategies being implemented, it is critical to go through a process of discovery — determining the fair market value, surveying current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.
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A FOCUS ON YOUR HOME 23
MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience but it will probably also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies and extensive brokerage resources. Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location
• Cooperate and communicate to maintain your home’s perception of value
• Prepare and present your home ready for sale
• Promote your home locally, nationally, and internationally
• Highlight your home’s features through professional photography
• Maximize your home’s web exposure
• Showcase your home to the market through professional and strategic marketing
• Prepare your home so that it always ready to be shown to potential buyers
• Maximize the exposure of your home through our extensive network
• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation
• Leverage the brokerage’s reputation and recognition
• Finalize your sale • Find your next dream home
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THE WINDOW OF OPPORTUNIT Y The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
(Amount of Interest)
ACTIVITY
MAKING THE MOST OF INITIAL INTEREST
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TIME ON MARKET
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(Weeks)
- Graphic for Illustrative Purposes Only -
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M A R K E T I N G Y O U R L O C AT I O N According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighbourhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives are important to know when determining price, but are actually very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it is shown, and how it is positioned — one person’s displeasure can be another’s delight!
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P R E PA R E T O P R E S E N T YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed for sale. PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive. Take advantage of new technology to showcase the true essence of the property within its environment, especially if your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability. A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
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PROFESSIONAL AND S T R AT E G I C M A R K E T I N G Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and the local real estate professional’s listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers.
YARD SIGNS AND DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. PUBLIC AND PRIVATE SHOWINGS Broker tours and open houses are great ways for other Realtors to see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes agents are more particular than buyers. NETWORKING AND REFERRALS Realtors have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy or sell.
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NOTIF Y TOP LOCAL AGENTS Contacting and connecting with top local real estate agents in the area is more than just a professional courtesy; more often than not it is all you need to do. Agents are in constant communication with their clients — they will know if there is a buyer or a listing available for purchase. LOCAL ADVERTISEMENTS For some homes, advertising locally can be the best way to generate interest — especially when a home has features that are particularly important to area buyers.
ONLINE VIDEO MARKETING Creating a digital experience through virtual tours and videos is an integral part in advertising to potential buyers in the 21st century. WEB EXPOSURE 95% of buyers look at homes online as their first step in the home buying process — this trend will only continue to increase over time. Placing your home online allows it to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.
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PROFESSIONAL PRINTING AND DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and mailed to your neighbours, potential buyers, and other real estate professionals is one of the most powerful ways to spread the message that your home is for sale. Your neighbours will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful. After all, 78% of homeowners purchase within close proximity to their present home.
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A P L AT F O R M F O R 24/7 W E B E X P O S U R E With nearly 95% of home buyers beginning their search on the internet, you will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure among consumers and real estate professionals across the globe.
www.HomesByGK.com
REAL ESTATE
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SHOWING THE HOME Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, ensure the preparation is done up front — unnecessary items are removed, space has been created, and a plan has been implemented for the best times to show the home, then the final prep and inviting touches are easy for me to add around your busy schedule. Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the value of perception.
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M A R K E T A N A LY S I S Our market analysis report is compiled from a system that tracks your showings, all real estate professional, and buyer feedback, as well as our marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and items held In Trust. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
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DISCOVER A NEW LEVEL OF MARKETING TO FIND YOUR NEW HOME 39
FINDING YOUR NEXT HOME If you are looking to buy another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next dream home. It takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE NETWORKS
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S T R AT E G I C ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING C A PA B I L I T I E S
DEFINING YOUR GOALS AND OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •
Where are you thinking of moving — locally or out of province/country? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any additional financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
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L O C AT I N G T H E R I G H T P R O P E R T Y When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
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I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions, you’ll be glad you did.
GOSIA KARWOWSKI | 604.317.6977 | GOSIA@ROYALLEPAGE.CA