GLOBL RED - Listing Presentation 2022

CELEBRITY & LUXURY REAL ESTATE + DEVELOPMENT

CELEBRITY & LUXURY REAL ESTATE + DEVELOPMENT

G LO B L RE D.C O M

doing all my research on who could “ After market my home the best, they presented the best marketing I think I have ever seen in my twenty years of real estate.

Jennifer Farrell Three time client, TV host & celebrity designer

done two deals with them. Kofi and his “ I’ve team are great at what they do, but most

Nick Young NBA player

importantly, I can trust him. He’s my guy.

thing you want when dealing with a broker “ The is inside information, and their knowledge of pocket listings and off-the-market properties is second to none.

“ Neve Campbell Actress, celebrity

Kenya Barris Creator & producer of ABC’s Black-ish

In a highly competitive market, they were outstanding in reacting quickly at all times of the day and every day of the week. They found us a beautiful home that met our unique needs and we truly enjoyed working with them.

WHAT IS GLOBL RED?

G

lobl RED is a private real estate firm that offers distinctive services for discerning clients. Founded by Los Angeles luxury leader, Kofi Nartey, who’s been the most influential sports and entertainment real estate broker in the nation since 2006, Globl RED brings a refined, yet holistic approach to the industry. With over 100 years of combined experience and over $6B in transactional experience, we assist our clients in acquiring and selling prestigious properties, while providing unique opportunities to build out their real estate portfolios. We understand the luxury lifestyle, and we deliver it — quickly, efficiently, and elegantly.

Whether you’re looking to buy or sell a luxury home, launch a luxury development, or add to your international real estate portfolio, we have the skills, drive, and desire to ensure your success. By combining insider market expertise with the most cutting-edge tech, marketing, administrative, and legal services in the industry, we offer global reach and personalized attention. We’re formidable in negotiations, and our bespoke, sensible approach will give you the edge in every situation and every market.

Welcome to Globl RED, a desirably different real estate experience.

WHO IS KOFI NARTEY?

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lobl RED Founder and CEO, Kofi Nartey, is a leading authority on luxury real estate and is the go-to broker for celebrities, prominent sports figures, affluent clientele, and developers around the globe. Kofi has over 20 years of experience representing elite buyers and sellers of distinguished properties. As a prominent celebrity and luxury real estate expert, Kofi is often called upon to discuss the latest trends in luxury real estate and development. He regularly appears on national television and in print media outlets, including The Wall Street Journal, Los Angeles Times, Chicago Tribune, CBS, CNBC, NBC Sports, Bloomberg, Fox Business News, ESPN, CNN Money, and The Insider. He was also a featured agent on HGTV’s “Selling LA” and has made numerous appearances on “Million Dollar Listing.”

Trusted and admired for his integrity, discretion,

and insider knowledge, Kofi is sought out by discerning individuals, professional athletes, and entertainment figures looking for a high level of access and expertise.

As a Certified Luxury Homes Marketing Specialist and guest trainer for the Institute for Luxury Home Marketing, he has an intimate understanding of affluent clientele and unparalleled knowledge of the luxury market. Through his national and international network of luxury agents, financial advisors, sports and entertainment contacts, and general stewards of wealth, Kofi and his team have successfully helped clients with their personal and portfolio real estate needs globally.

Prior to Globl RED, Kofi was the founder and national director of the Compass Sports & Entertainment Division, where he recruited and led a national group of vetted sport and entertainment specialists for

AT A GLANCE • Founder/CEO, Globl RED

• Guest Speaker, Institute for Luxury Home Marketing

• Celebrity and luxury real estate specialist

• Luxury real estate correspondent for 100+ media outlet

•N amed one of LA’s Most Influential Business Leaders

by LABJ

• BA: UC Berkeley (+ Cal Football Alum)

• Named to Variety’s “Showbiz Real Estate Elite”

• MBA: (PKE) Pepperdine University

•N amed one of The Hollywood Reporter’s “Top 25 Hollywood Agents”

• Founding Member of REALM

• Named Angeleno “Power Player” multiple years

• Founder of The Sports & Entertainment Society

KOFI IS THE ONLY REAL ESTATE AGENT IN AMERICA TO HAVE A CONSULTING AGREEMENT WITH THE NFL. four years. He previously served as the Director of the Sports and Entertainment Division for the boutique firm The Agency and was a top producer for Keller Williams.

Kofi’s experience with both boutique and national real estate firms has helped him achieve the perfect balance of bespoke client services, cutting-edge technology, and global real estate reach.

Kofi’s book, Sellebrity: How to Build a Successful Sports & Entertainment Based Business, became an Amazon best-seller in 2017. He was named to the 2018 and 2019 Variety Magazine Showbiz Real Estate Elite list and The Hollywood Reporter’s Top Hollywood Real Estate Agents list, and he was chosen as an “Icon of Beverly Hills” by Modern Luxury in 2018. He was also a member of the Forbes Real Estate Council for several years. In 2021, he was acknowledged by the LA Business Journal as one of LA’s Most Influential Business Leaders.

Kofi attended and played football at the University of California at Berkeley, had a brief stint with the Oakland Raiders (now Las Vegas Raiders), and later completed his MBA in the Presidential and Key Executive Program at Pepperdine University. He has always looked to elevate the standard for real estate professionals by acting as a professional business consultant and continues to be recognized and awarded for his incomparable negotiating, marketing, and sales abilities.

Kofi gives back through the Nartey Sports Foundation, which he and his wife Mimi founded to provide access to sports participation for youth in underserved communities.

Kofi currently lives in Playa Vista with his amazing wife, daughter Liya, and son Lincoln.

THE TEAM APPROACH Globl takes a team approach to every listing and every client, ensuring that every need is met with the greatest capability every step of the way.

IN HOUSE MARKETING TEAM

LEGAL TEAM

TRANSACTION COORDINATION

PROPRIETARY TECHNOLOGY

MEDIA AND PR

COMPLIANCE TEAM

GLOBAL TEAM

BEVERLY HILLS BASED GLOBALLY CONNECTED WHETHER YOU’RE PURCHASING IN PLAYA VISTA OR SELLING IN CALABASAS, WE GO WHERE YOU GO. Globl RED’s expertise is both hyper-local and hyper-regional. Our team’s service area encompasses the entirety of Southern California, and our nationwide network of vetted, top-tier affiliates ensures that you receive the most professional and most experienced assistance, no matter where you’re buying or selling.

SELLING OUTSIDE OF LOS ANGELES? WE CAN HELP Our Global Luxury Marketing Program brings regional, national and international exposure to your home, no matter where it’s located. With an emphasis on reaching celebrities, professional athletes and ultra-high net worth clientele worldwide, we ensure that your estate is seen by the most likely and most motivated buyers.

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CABO SAN LUCAS, MX

LAS VEGAS, NV

SILVERSANDS GRENADA

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

GLOBL REVIVE PROGRAM RENOVATE NOW | SELL FOR MORE | PAY LATER Having a turn-key home makes the highest impact and appeals to the most buyers – making it highly competitive and desirable. That being said, our Globl Revive program allows us to front the costs of renovations and repairs that would increase the resale value of your property.

HASSLE-FREE RENOVATIONS | NO MONEY OUT-OF-POCKET

For more information, visit

WWW.GLOBLREVIVE.COM

WHO YOU KNOW MATTERS When you work with Globl RED, you gain access to our partners and resources that exponentially enhance our reach and effectiveness in servicing your real estate needs.

Prop-Tech unicorn, Side, is the engine behind our technology platform.

Their cutting edge real estate innovations allow our agents to focus on what they do best, servicing the client and their property. Named a Top 10 Most Innovative Company by Fast Company, Side continues to make the work of our agents easier and more efficient.

REALM is a private membership group of the most accomplished real estate professionals globally. With over $9 Billion of collective luxury real estate inventory, as well as partnerships with Wealth-X and AIdentified, REALM helps connect luxury properties with luxury buyers. Globl RED CEO Kofi Nartey is a founding member of this platform.

The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury residential market. The Institute’s Designation, Certified Luxury Home Marketing Specialist™, is recognized around the globe as the gold standard in luxury designations. Globl CEO, Kofi Nartey, is often a guest speaker, helping to train agents globally on working in the luxury real estate industry.

SPORTS + ENTERTAINMENT DIVISION

The Sports + Entertainment Division was established to meet the unique real estate needs of celebrities, professional athletes, and entertainment personalities. It is managed by our founder and CEO, Kofi Nartey, the nation’s leading authority on celebrity and luxury real estate.

DEDICATED | DISCREET | DRIVEN We have the ability to execute our clients’ transactions with complete discretion – and with increased control over media exposure through the numerous media outlets with which we have personal relationships. We are accustomed to working with agents, lawyers, press, and business managers in a collaborative manner to ensure comprehensive representation and a smooth transaction. Furthermore, our long-standing relationships with the sports and entertainment industries allow us to effectively expose our listings to this niche market and cater to our clients’ exact needs.

BUSINESS MANAGERS | AGENTS | ADVISORS You can refer your clients to us for all of their real estate needs. If they are looking to buy, sell, or lease a property, we will deliver a level of consultation and service that is unparalleled in the real estate industry. We are accustomed to working with agents, lawyers and business managers in a collaborative manner to ensure comprehensive representation and a smooth transaction. Our long-standing relationships within the sports and entertainment industries allow us to effectively expose our listings to this niche market or find off-market listings for our buyer clients.

Globl RED is also a member of the Sports & Entertainment Society, the nation’s leading membership network of sports and entertainment service providers.

WHEN WE TALK PEOPLE LISTEN

As an industry and media resource, Globl CEO, Kofi Nartey, utilizes his exposure to bring more attention to his firm’s listings and ultimately sell them for more money. Our collective listings have appeared in hundreds of national media outlets, including:

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SELLING WITH GLOBL RED

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YOUR HOUSE MIGHT SELL ITSELF. BUT WE CAN SELL IT FOR MORE. Even as listing agents, our job isn’t just to sell your home, it’s to be your trusted advisor.

That means using our expertise to determine the best time to sell and what renovations will provide the best bang for your buck. It means assigning a team (not just a single agent) to the sale of your home to make sure you receive truly dedicated marketing, negotiating and administrative support. And it means relentlessly pursuing the highest sale price, the quickest sale and the most favorable terms.

THE RIGHT STORY, TOLD EFFECTIVELY By nature, people are emotionally invested in narratives. This is why telling a home’s story is so important; by doing so, we answer unspoken questions in buyers’ minds and create emotional attachments to your home. This method also creates a sense of value with buyers. Homes with stories are special, different and unique... which makes them worth more.

HO US E PREM IE R PE NT PL AYA VI STA’S ta 90094 12895 Runway

Road #5, Playa

Vis

to Kofi and his team! They sold our “ Thanks house for full price in 2 weeks after it had been listed with other agents for 3 years.

His marketing expertise is second to none... he’s the best in the biz.

PENTHOUSE WITH BREATHTAKING VIEWS

12895 Runway Road #5 Playa Vista’s premier penthouse

features the most breathtaking views of the Westchester/LMU Bluffs and beyond! This former model home is a one-of-a-kind offering with designer upgrades, incredible details and an abundance of natural light. Check out this immensely popular Camden residence, a single-level home that is crafted to perfection. The oversized windows let in the gentle ocean breeze.

3

BEDS

2

BATH

indoor brick wall. This combination of east coast brownstone meets coastal California is truly inspiring! Gray crown moldings, doors and wall trims make a bold statement; by contrast, the white walls, counters and cabinets create a light and bri

1,601 SF

OFFERED AT

$1,900,000

built-in desk. Private 2-car garage with storage; pre-wired for electric car charger. Convenient elevator access.

Located just 1 block from The Resort pool & gym. Only 2 blocks from Runway, Whole Foods, restaurants, shops and

LaDainian Tomlinson NFL Hall of Famer, Broadcaster

BUYERS ARE HUNGRY. YOUR HOME IS ON EVERY MENU. Only with Globl RED will your home get the exposure it deserves in the form of a completely customized marketing plan, which will be presented to you and explained in detail before the marketing process begins. From pre-marketing to digital marketing to public promotion, your home’s unique story will be told by our in-house, elite marketing & creative team... and seen by the most qualified and most likely buyers, no matter where they are. A few of our most impactful marketing tactics include:

PROFESSIONAL PHOTOGRAPHY

HOME PREP AND STAGING

DIGITAL FLOOR PLANS

We spend the time, money and energy to ensure that your home is showcased through gorgeous photography and cinematic drone videography.

We’ll make sure your home’s appeal and sale price are maximized through targeted upgrades or professional staging from the industry’s very best.

From pre-marketing to digital marketing to public promotion, your home’s unique story will be told by our elite marketing & creative team.

GLOBLRED.COM

EMAIL MARKETING

MULTIPLE LISTING SERVICE

With high-res photo galleries, embedded property videos, interactive maps and instant agent access, our website is designed to showcase your home.

Listing with Globl RED means instant access to our alwaysgrowing, proprietary database of pre-vetted, high-net-worth private clients.

Your home’s presence on the MLS is crucial to attracting buyers and their brokers, since the listing information also syndicates to Zillow, Trulia and Redfin.

PENTHOUSE WITH BREATHTAKING VIEWS

12895 Runway Road #5 Playa Vista’s premier penthouse

USE PREMIE R PENTHO PLAYA VISTA’S 90094 12895 Runway

Road

#5, Playa Vista

features the most breathtaking views of the Westchester/LMU Bluffs and beyond! This former model home is a one-of-a-kind offering with designer upgrades, incredible details and an abundance of natural light. Check out this immensely popular Camden residence, a single-level home that is crafted to perfection. The oversized windows let in the gentle ocean breeze.

From the covered balcony, you can admire all the palm trees and beautiful surroundings. Marvel at the spacious, open floor plan and the remarkable

3

BEDS

2

BATH

indoor brick wall. This combination of east coast brownstone meets coastal California is truly inspiring! Gray crown moldings, doors and wall trims make a bold statement; by contrast, the white walls, counters and cabinets create a light and bright environment. Gourmet kitchen has stainless steel appliances, large island and custom backsplash.

Middle bedroom converted to private office with double glass doors and

1,601 SF

OFFERED AT

$1,900,000

built-in desk. Private 2-car garage with storage; pre-wired for electric car charger. Convenient elevator access.

Located just 1 block from The Resort pool & gym. Only 2 blocks from Runway, Whole Foods, restaurants, shops and movies. No mello-roos! Embrace all that Playa Vista has to offer in this awardwinning community! HOA includes pool/ gym access, cable, internet and home security. Shown by appointment only.

BUILT

SOLD

LEASED

$8,200,0 00

PROPERTY BROCHURES

DIRECT MAIL

TELEMARKETING

Print isn’t dead. A well-produced, glossy brochure designed by our in-house creative team adds an air of professionalism and luxury to your home.

Our exclusive relationship with area title companies means we can target our large-format property postcards to your home’s most likely buyers.

Sometimes, marketing a home is a game of hide and seek. Your home’s team of top-tier agents make sure that no potential buyer is missed.

SOCIAL MEDIA

BROKER/PUBLIC OPEN HOUSES

CALIFORNIA LISTINGS

Our experts know the ins and outs of social engagement, and ensure that your home is shared, boosted and retweeted in front of as many eyes as possible.

There is simply no better way to get more potential buyers (and buyers agents) to see firsthand how special your house is... and all in just one weekend.

Our partnership with California Listings translates to buzzworthy, shareable coverage on your home, as it relates to design trends and lifestyle stories.

CELEBRITY REACH

ILHM PARTNERSHIP

REALM

Sports & Entertainment Globl RED has the largest proprietary database of celebrity and affluent clientele in the industry.

From pre-marketing to digital marketing to public promotion, your home’s unique story will be told by our elite marketing & creative team.

Our membership with REALM means access to the world’s leading real estate professionals, which means greater visibility for your property.

10 STEPS TO SELLING YOUR LUXURY HOME

Decision to Sell Home

Meet with Globl RED Advisor

Define Your Goals

Price Your Property

Get Feedback

Show Your Home to Buyers

Begin Marketing Campaign

Prepare Your Home for Sale

Negotiate The Offer

Remove Contingencies

Close The Deal

Turn Over Possession

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CONTRACT TO CLOSE: THE LIFE OF A REAL ESTATE SALE Offer Accepted

Escrow & Title

Globl RED

The Lender

Escrow opened

Inspections scheduled

Contract sent to lender

Prepare escrow instructions and pertinent documents

Disclosures prepared, sent to buyer

Lender sends requests to buyer for missing and/or needed documents

Order title search Receive/review preliminary title report Request demands, clarifications, payoffs and review taxes on report Review & determine all conditions have been met

Buyer reviews inspections, disclosures & reports Buyer may submit a request for repair which is then negotiated

Order appraisal Loan processing Confirm appraisal is in at value

Inspection contingency released Sends file to underwriting Appraisal value confirmed, appraisal contingency released

Sends condition list to buyer

Receive loan funds

Confirm loan is fully approved, loan contingency released

Conditions cleared, loan docs to escrow

Order recording

Final walkthrough of property

Wire funds

Figure file & sign parties

Closed

BUYING WITH GLOBL RED

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WE HAVE THE INSIDE TRACK Securing your next home is our mission and we understand the assignment. We have proven strategies to help you succeed in competitive markets and have the experience to guide you through the entire process. Also, our longstanding local and national relationships unlock access to millions of dollars in off-market listings.

“

We used them to sell our home in Playa Vista and to buy our new home and they were amazing. I know every situation won’t be as great as ours, but if you have them working with you, then you have the best Realtors in the game!

Candace Parker WNBA Champion

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LEAD THE WAY The buying process is a combination of excitement, stress and new experiences. The simple fact is that buying a home is rarely a purchase made on a regular basis, which is why it’s crucial to have a trusted expert advisor consulting you at every stage of the process.

At Globl RED, we believe that your home purchase should be about you and you alone. We’re guided by your concerns, your requirements, your finances, your lifestyle... and your dreams.

GLOBL RED’S COMMITMENT TO OUR BUYERS When considering one of your life’s most significant purchases, it’s crucial to find a real estate professional who’s committed to working for you and with you until the right home is found. Our job is to guide you through your property search from beginning to end – from finding a home, to negotiating an offer, to the day you move in.

RESPONSIBILITIES As your agents and trusted real estate advisors, we’re committed to full disclosure, loyalty, confidentiality, compliance and accountability.

UNDERSTANDING YOUR PRIORITIES Every home buyer has a checklist of requirements their new home must fulfill. We will make the time and take the time to understand your priorities... even if they change mid-search.

RESEARCHING THE MARKET We will use our market expertise and extensive network to assist you with your home search by previewing homes and notifying you of newly-available properties, whether they are on-market or off-market opportunities.

VIEWING AND ASSESSING HOMES We will view homes with you, provide you with comparative analyses and refer you to expert home

inspectors who can provide an even deeper analysis of the home.

CONSULTATION AND NEGOTIATION When we have found your perfect home, we will present a written offer with all terms approved by you, and will negotiate the very best possible price and terms.

SERVICE PROVIDERS We will use our extensive network of partners to help you explore your finance options. We can refer you to prevetted mortgage professionals to further assist you in making the best possible mortgage decisions.

CLOSING We will keep you fully informed about all activities leading up to the transaction closing. We consider ourselves your trusted advisors until the day you move in to your new dream home.

9 STEPS TO BUYING YOUR NEXT HOME

Decision to Buy Home

Meet with Globl Advisor

Define Your Goals

Research Your Options

Identify Best Option/Write Offer

Look For Properties

Get Pre-Approved

Make Your Plans

Escrow Process and Inspections

Close & Move In

Exhale

YOU’RE A GLOBL CITIZEN NOW As a client of Globl, you become a Globl Citizen.

This means that our resources are your resources. Our focus is always on the task at hand, but if we can ever assist with anything real estate related locally or globally, don’t hesitate to ask. This includes everything from movers, to organizers, event planning to staffing. You will also be the first to know about our Globl Investment opportunities, as well as early access to international development projects. Lastly, we have a partnership with an exclusive luxury lifestyle concierge company that can assist with everything from travel bookings to exclusive access to events and dining experiences. Whatever it is, consider it done.

DEDICATED. DISCREET. DRIVEN. JUST LIKE YOU.

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