Generic Non Luxury CMA Listing Book

COMPARATIVE MARKET ANALYSIS FOR 21 2 SPRIN G STR EET, SKY LA R K ESTATES

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R E A L E S TAT E

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Prepared by Jane Smith Especially for JONATHAN AND ANGELA-MARIE WILLIAMSON

AN INTRODUCTION Dear Jonathan and Angela-Marie, This complimentary Comparative Market Analysis (CMA) was created especially for you to establish the value of your home in the present market and thereby determine the price at which it should be marketed.

I have compared and reviewed your home against other homes currently on the market, whether for sale, under agreement or recently sold. While your home is undoubtably unique, analyzing the market by looking for homes that have similar style, location, features and/or condition provides a great insight that can be leveraged to maximize the potential value of your home.

The comparative process known as the “market approach to value” is widely used by appraisers and agents. It is recognized and accepted as the reliable method of valuing residential real estate.

I have included an overview of my professional commitment of service, my brokerage’s worldwide connectivity and our dedication of ensuring that your home receives the most sophisticated strategies and solutions through our innovative platform of services.

I look forward to working with you.

Regards,

Jane Smith — Jane Smith

JANE SMITH Designations

123.456.7890 JaneSmith@rec.net www.JaneSmith.com Real Estate Concepts 123 Main Street San Diego, CA 92116 456.789.0123

AGENT BIO & ACCOMPLISHMENTS The most important decision you make when buying or selling a home is finding the right REALTOR®. You need someone who is experienced and dedicated to looking out for YOUR best interests.

JANE’S ACCOMPLISHMENTS • 10 years of committed service in real estate • Lifelong resident of your community • Respected real estate agent within the community amongst homeowners and fellow REALTORS® • Over 75 closed transactions per year • Member of the Chamber of Commerce • Proud supporter of {Charitable Foundation}

DEDICATION & COMMITMENT Buying or selling a home is the largest transaction most of us will ever make in our personal lives and it can be a very complex, emotional, and time-consuming experience. Jane is dedicated to making certain that YOU come away completely satisfied.

JUST ASK JANE’S CLIENTS: “Jane has represented us in numerous real estate

“Jane Smith is simply professional. Her hard work, patience

transactions. She always listens very closely to our needs and

and knowledge are second to none. I felt that she truly cared

quickly understands what our priorities are. Jane has worked

about what best suited my needs rather than just making

extraordinarily hard in both purchasing and selling our homes.

a sale. She took the time to explain and educate me on

She never tires exploring new avenues. We love her clean,

things that I just would not have taken into consideration. I

down-to-earth business ethics and genuine willingness to

had a great experience dealing with her and I would highly

give her best at all times.”

recommend Jane to be your REALTOR® too.”

- Fanny and George

- Adam

CONVERSION OF LISTING TO SOLD RATIO 25

Jane Smith

Average Agent

50

75

100

FULL SERVICE REAL ESTATE When you hire Jane Smith, she will become your home’s: MARKETING MANAGER • Showcase your property with the finest marketing • Develop and implement a customized marketing strategy • Help determine the best price in-line with market forces • Communicate regularly so you are informed and knowledgeable LIAISON MANAGER • Introduce new buyers to your property • Pre-qualify the buyers to avoid time wasters • Provide you with timely updates on viewings and feedback NEGOTIATOR • Present and negotiate on your behalf with potential buyers • Advise you on the merits of each offer • Always keep your best interests as her first priority CLOSING MANAGER • Provide information in a timely manner to the buyer • Only accept certified bank drafts • Liaison with your lawyer/notary and deliver necessary documentation • Facilitate answers and resolve any issues during the closing process, and afterward ensure it is completed seamlessly CONCIERGE • Provide you with access to experts including: legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services

REAL ESTATE CONCEPTS Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is also important.

What a brokerage offers both the agent and their clients, in terms of service levels and products, are key to maximizing the success of selling and buying a home.

Real Estate Concepts is committed to supporting {Jane Smith} and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology and commitment to their community.

Originally founded in 1995, Real Estate Concepts is now the largest brokerage in this community and offers quality real estate services throughout its three offices and 200 agents.

#1 in (Your City)

#1 in Dollar Volume

#1 in Number of Agents

#1 in Home Sales

REAL ESTATE CONCEPTS PHILOSOPHY The success of the Real Estate Concepts philosophy and its commitment to the community has enabled Real Estate Concepts to become the #1 Brokerage. The owners are dedicated to honoring their reputation while strategically investing in enhanced products and services that will better serve our clients.

Real Estate Concepts is dedicated to providing highly sophisticated marketing platforms, strategies and solutions – they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics and offer quality service.

REAL ESTATE CONCEPTS 40 Years of Outstanding Agents & Outstanding Results From a single office that opened in 1985, Real Estate Concepts has grown into a global real estate network of franchisee-owned and operated offices with nearly 100,000 agents.

Those agents constitute the world’s most productive real estate sales force.

Real Estate Concepts is a privately held company still based in San Diego and led by its founders, Bob and Jill Jones. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities, and other competitive advantages.

Customerservice—built on a foundation ofdrive, experience, and education—is the cornerstone ofRealEstate Concept’s success.The track record of Real Estate Concepts was built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever.

In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is Real Estate Concepts.

REAL ESTATE CONCEPTS LEADS THE INDUSTRY MARKET SHARE AND AGENT PRODUCTIVITY: Real Estate Concepts agents average more sales than other real estate agents in the United States.

BRAND NAME AWARENESS: Real Estate Concepts is highly recognized brand in real estate. Our advertising campaign positions the Real Estate Concepts name in front of millions of buyers and sellers all over the country and is designed to keep the brand in the forefront of their mind when it is time to buy or sell their home.

PROFESSIONAL EDUCATION: THE NUMBER OF COUNTRIES SERVED: ADVERTISING: WEBSITE TRAFFIC AND ONLINE SEARCHES:

R E A L E S TAT E C O N C E P T S A G E N T S H E L P S O M E O N E FIND THEIR PERFECT PLACE US RESIDENTIAL TRANSACTION SIDES2

TRANSACTION SIDES PER AGENT 1

BRAND AWARENESS (UNAIDED)3

COUNTRIES4

OFFICES WORLDWIDE

AGENTS WORLDWIDE

960,000+

17.3

27%

95+

6,986

104,826

U.S. Residential Transaction Sides2

1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000

BROKERAGE

Keller Williams

Coldwell Banker

Century 21

ERA Real Estate

Sotheby’s

Better Homes & Gardens

Not Provided

Not Provided

Berkshire Hathaway

Realty Executives

$4 Million RE/MAX

89

$3 Million Century 21 - 4

of the top 100 brokerages

$3.9 Million

$2 Million

Coldwell Banker - 2 ERA - 2 Non-Franchise - 3

$1 Million

REAL ESTATE CONCEPTS AGENTS OUTSELL THE COMPETITION 18

BROKERAGE

12

14

16

Average Transaction Sides Per Agent

10

Real Estate Concepts agents averaged

Sotheby’s

Better Homes & Gardens

Keller Williams

Real Living

Century 21

Berkshire HHS

Coldwell Banker/NRT

ERA

Realty Executives

Prudential

2

4

6

to 7.8 sides for all competitors.

BROKERAGE

8

16.6 transaction sides, compared

Top 100 Brokerages:

Sales Volume: Average Per Agent

Real Estate Concepts holds 85 of the top 100 brokerages

Real Estate Concepts agents averaged 60% more

when ranked by most transaction sides per agent.

than the average for all competitors.

RE/MAX

89

RE/MAX

85 of the top 100 brokerages

of the top 100 brokerages

Coldwell Banker - 3 Century 21 - 6 ERA - 1 Non-Franchise - 5

$5 Million

$4 Million

$4 Million

$3 Million

Banker - 2 $3 Coldwell Million Century 21 - 4 ERA - 2

$2 Non-Franchise Million - 3

$4.2 Million $2 Million $1 Million

18 16 12 10

14

18

$2.5 Million

BROKERAGE

$1 Million RE/MAX

16

$3.9 Million

Competitors

$2.4 Million Competitors

$2.4 Million Competitors

LOCAL EXPERTS, GLOBALLY CONNECTED

NORTH AMERICA | United States of America | Canada | Mexico | CENTRAL AMERICA | Belize | Costa Rica | El Salvador | Guatemala | Honduras | Nicaragua | Panama | SOUTH AMERICA | Argentina | Bolivia | Brazil | Chile Colombia | Ecuador | Guyana | Peru | Suriname | Uruguay | Venezuela | CARIBBEAN | Antigua and Barbuda | Aruba | Bahamas | Barbados | Bonaire | Cayman Islands | Curacao | Dominica | Dominican Republic Grenada | Jamaica | Puerto Rico | St. Barthelemy | St. Kitts & Nevis | St. Lucia | St. Martin | Trinidad & Tobago | Turks & Caicos | US Virgin Islands | EUROPE | Albania | Austria | Belarus | Belgium | Bosnia & Herzegovina Bulgaria | Croatia | Czech Republic | Denmark | England | Estonia | Finland | France | Germany | Greece | Hungary | Iceland | Ireland | Italy | Latvia | Liechtenstein | Lithuania | Luxembourg | Malta | Montenegro Netherlands | Norway | Poland | Portugal | Romania | Scotland | Serbia | Slovakia | Slovenia | Spain | Sweden | Switzerland | Wales | MIDDLE EAST | Bahrain | Egypt | Israel | Kuwait | Lebanon | Oman | Qatar Saudi Arabia | Turkey | United Arab Emirates | AFRICA | Algeria | Botswana | Cape Verde | Mauritius | Morocco | Mozambique | Namibia | Seychelles | South Africa | Zambia | Zimbabwe | ASIA/PACIFIC | Australia Bhutan | China | Guam | India | Indonesia | Japan | Micronesia | Mongolia | Nepal | New Zealand | Northern Mariana Islands | Philippines | Republic of Palau | Singapore | South Korea | Sri Lanka | Thailand

DETERMINING THE VALUE OF YOUR HOME

THE OBJECTIVE Our mutual objective is to sell your home:

For the highest possible price

Âť

In the shortest amount of time

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With the most favorable terms

Prior to any marketing strategies being implemented, it is critical to go through a process of discovery, determining the fair market value, the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products.

“Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly worth - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the buyer is influenced by the following criteria: • Location of the property • Condition of the property • Buyer demand • Prices of similar properties on the market • Recent sales of competitive properties • Availability of financing

212 SPRING STREET - Skylark Estates

COMPARATIVE MARKET ANALYSIS FOR 212 SPRING STREET

OVERVIEW | 212 SPRING STREET 212 SPRING STREET This home is a perfect blend of modern and traditional in its design.

It is understood that the home has been fully renovated with artful fixtures and stunning detail throughout. A chef’s kitchen has been incorporated with stainless steel appliances and various unique features.

In addition, there are two fireplaces, an office, large walk-in closets in the master bedroom, a swimming pool, spa, fire pit and outdoor kitchen for entertaining.

BEDROOMS: 4

LOT SIZE: 7,544 SQ.FT.

TOTAL BATHS: 3.5

YEAR BUILT: 2010

LIVING AREA: 4,321 SQ.FT.

GARAGE: 3-CAR, ATTACHED

OVERVIEW | SKYLARK ESTATES SKYLARK ESTATES Skylark Estates is a luxury home master planned community in Glen Ellyn, nestled near the top of rolling hills that have beautiful sunset views. Skylark Estates is a warm, family-friendly neighborhood with several parks, hiking paths, and ball fields. An 8-acre park and an additional smaller park are just two blocks away. Also, within walking distance, a highly favored private school, St. Joseph’s Catholic School (Grades 2-8). Skylark Estates is served by the award-winning Glen Ellyn Unified School District.

During the summer, the Glen Ellyn HOA sponsors potlucks in the evenings at a community park and the residents can meet and enjoy watching films outdoors. Although this quiet neighborhood makes a very peaceful home, this community is extremely convenient to shopping and freeways. In Glen Ellyn, you can shop at several local shopping centers and the weekly Glen Ellyn Farmers Market close by. You can attend the Community Theater, local movie theaters, or dine at the wonderful restaurants.

Skylark Estates is minutes away from it all—exceptional local attractions including nearby lakes, the zoo, local wineries and tasting rooms, several challenging golf courses, and major shopping malls.

PROPERTY DETAILS 212 Spring Street Glen Ellyn, IL 60137 Single Family

Previous Sold Price: $855,000 Previous Sold Date: 4/2/2016

Area: Glen Ellyn Community: Skylark Estates Previous Days on Market (Total): 9

PROPERTY FEATURES Rooms: 9

Color: Taupe

Bedrooms: 4

Garage: 3-Car

Baths: 3F 1H

Parking: 6 Off-Street, Paved Driveway

Master Bath: Yes

Handicap Access/Features: No

Fireplaces: 1 Year Built: 2010

Style: Tudor Type: Detached Approx. Acres: 0.1 Approx. Lot Size: 7,544 sq.ft.

Approx. Living Area: 4,321 sq.ft.

TAX INFORMATION Pin #: I-04 B:0056 Map: I-04 Block: 0056 Lot: Assessment: $855,000 Taxes: $5054 Tax Year: 2017 Book: 13776 Page: 642 Zoning Code: RES

SUGGESTED LISTING PRICE After careful review of the data and considering the present market conditions, I would recommend:

A LISTING PRICE OF $897,000 While the price per square foot model suggests a slightly higher listing price, the finishes of the last comparable property are all brand new, since the house was completely renovated prior to its sale. This was taken into consideration when adjusting the price to best fit your property in its present condition. Please note that the large plot size of your home, new appliances, and master suite were also taken into consideration in determining my final price.

COMPETITION ON THE MARKET When pricing a listing to sell, we need to be aware of our competition when we go to market.

NUMBER OF PROPERTIES: 4 PRICE RANGE: $789,000 TO $910,000 AVERAGE PRICE: $839,500 MEDIAN PRICE: $849,000

ADDRESS

CITY

COMMUNITY

BEDS

BATHS

LIVING AREA (SQ.FT.)

LIST PRICE

LIST DATE

1125 Winding Ridge Road

Glen Ellyn, IL

Skylark Estates

4

3.5

3,789

$825,500

05/05/17

215 Eagle Mountain Drive

Glen Ellyn, IL

Skylark Estates

5

6.5

5,514

$879,000

05/06/17

6134 Sunset Mountain Place

Glen Ellyn, IL

Skylark Estates

3

4

4,056

$789,900

05/10/17

245 Skylark Crest Terrace

Glen Ellyn, IL

Skylark Estates

4

3.5

4,521

$850,889

05/20/17

PROPERTIES RECENTLY SOLD Recent properties that have sold are a great indicator of value, and the dollar per square foot they sold for is a great piece of data to use.

NUMBER OF PROPERTIES: 4 PRICE RANGE: $789,000 TO $910,000 AVERAGE PRICE: $839,500 MEDIAN PRICE: $849,000 AVERAGE PRICE PER SQUARE FOOT: $240

ADDRESS

CITY

COMMUNITY

STATUS

BEDS

BATHS

LIVING AREA (SQ.FT.)

SALE PRICE

2150 Winding Ridge Road

Glen Ellyn, IL

Skylark Estates

Sold

4

3.5

3,789

$820,000

814 Eagle Mountain Lane

Glen Ellyn, IL

Skylark Estates

Sold

5

6.5

5,514

$881,500

5115 Sunset Hills Lane

Glen Ellyn, IL

Skylark Estates

Sold

3

4

4,056

$785,900

134 Skylark Crest Terrace

Glen Ellyn, IL

Skylark Estates

Sold

4

3.5

4,521

$846,000

Median price of properties comparable to yours $849,000 Predicted Price of your home based on ‘cost per square foot’: $897,000 Based on your property’s square footage of 4,321 and the average cost per square foot listed above as $240 per square foot

LIST PRICE TO SOLD PRICE RATIO FOR RECENTLY SOLD PROPERTIES $900,000 $880,000 $860,000 $840,000 $820,000 $800,000 $780,000 $760,000 $740,000 $720,000 1

2

LIST PRICE vs.

3

4

SALE PRICE

ADDRESS

CITY

COMMUNITY

DAYS ON MARKET

LIST PRICE

SALE PRICE

SP% OF LP

1

2150 Winding Ridge Road

Glen Ellyn, IL

Skylark Estates

57

$825,500

$820,000

99.3%

2

814 Eagle Mountain Lane

Glen Ellyn, IL

Skylark Estates

18

$879,000

$881,500

100.3%

3

5115 Sunset Hills Lane

Glen Ellyn, IL

Skylark Estates

31

$789,900

$785,900

99.5%

4

134 Skylark Crest Terrace

Glen Ellyn, IL

Skylark Estates

6

$850,889

$846,000

99.4%

SOLD PROPERTY COMPARISON

MLS # Status List Price Sale Price List Date Off Market Date Sale Date Days on Market Style Bedrooms Full Baths Half Baths Total Rooms Square Feet Acres Lot Size (sq.ft.)

Year Built Fireplaces Garage Spaces Garage Desc Basement Desc Int. Features Ext. Features Sewer & Water Waterfront Beach Desc Assessed Value Taxes Tax Year

212 Spring Street Glen Ellyn, IL 60137

2150 Brooks Road Glen Ellyn, IL 60137

814 Mystic Lane Glen Ellyn, IL 60137

134 Skylark Crest Terrace Glen Ellyn, IL 60137

Tudor 4 3 1 9 4,321 0.1 7,544 2010 1 3 Attached, Int. Access N/A Newly renovated Patio, Outdoor Kitchen City/Town Water N/A N/A $854,000 $5,054 2017

71416898 Sold $825,500 $820,000 03/09/17 04/20/17 05/05/17 57 English 3 2 0 8 3,871 0.1 6,033 2009 1 2 Attached, Int. Access N/A Updated Master Suite Patio, New Roof City/Town Water N/A N/A $800,100 $5,021 2017

71448503 Sold $869,900 $863,000 04/13/17 04/15/17 05/01/17 18 Craftsman 4 2 1 9 4,560 0.12 6,868 2005 1 2 Attached, Int. Access N/A Updated Kitchen Mature Landscaping City/Town Water N/A N/A $831,400 $5,087 2017

71447012 Sold $834,000 $829,000 01/08/17 04/19/17 05/09/17 101 Tudor 4 3 0 9 4,560 0.1 6,541 2003 0 2 Attached, Side Access N/A Open Floor Plan Patio, Wood Siding City/Town Water N/A N/A $801,510 $5,251 2017

MAXIMIZING FAIR MARKET VALUE The following key factors affect the sale of your home and are for the most part in your control.

Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.

MARKET FACTORS:

CONTROLLED BY:

Price

Seller

Terms

Seller

Condition

Seller

Marketing Programs

REALTOR /Real Estate Concepts

Value

Buyer/Market Conditions

®

MARKETING YOUR HOME

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it will probably also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork - combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Co-operate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Always prepare your home so that it is ready to be shown to potential buyers • Discuss and review the market’s analysis of your home - feedback is essential in knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home •

THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure – typically when your home is new on the market.

In order to capitalize on this window it is crucially important that your home is ready for sale, priced at Fair Market Value,

ACTIVITY (Amount of Interest)

prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

1

2

3

4

5

6

7

8

9

TIME ON MARKET (Weeks) Graphic for Illustrative Purposes Only

10

11

12

13

MARKETING YOUR LOCATION The three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home.

Understanding your location’s positives and negatives are important to know when determining price, but is actually very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown and how its positioned - one man’s displeasure can be another’s delight!

PREPARE TO PRESENT YOUR HOME First impressions are lasting, therefore it is important that your home is presented to potential buyers so that it not only shows the home well, but entices potential buyers to start envisioning it as a place to call their own.

Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value - together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.

PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Photos should be crisp, clear, properly lit, color corrected, and showcase the home in the best way possible. Professional photographers provide high-resolution photos that should be presented in a home’s marketing materials. Whether print or web these photos are often the first impression that a potential buyer will receive.

A photo shoot is the time when a home must shine - both figuratively and literally. A fully prepared home, clean, tidy, clear sight lines, shot in its best natural light will speak volumes to the viewer before and after the home is visited.

Taking advantage of new technology to showcase the true essence of a property within its environment is essential, especially since your buyer is likely to be from outside your local area. Lifestyle videos also provide a more realistic depiction of the internal space and livability.

PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your homes exposure and requires more than just listing your home for sale on the Internet and the local REALTORSÂŽ listing service; it needs to be a carefully prepared and strategically implemented plan.

Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.

YARD SIGNS AND DIRECTIONAL SIGNAGE: The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective and easy to spot.

Directionals help guide people to the home.

PUBLIC AND PRIVATE SHOWINGS: Broker tours, Open Houses, and Caravans are great ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important - sometimes real estate agents are more particular than the buyer.

NETWORKING AND REFERRALS: Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell.

NOTIFY TOP LOCAL AGENTS: Contacting and

Virtual Tours through Online Video Marketing:

connecting with top local agents in the area is

Creating a digital experience and footprint is an

more than just a professional courtesy, more

integral part in advertising in the 21st century.

often than not it is all you need to do. REALTORSÂŽ are in constant communication with their clients,

Web Exposure: 94% of buyers look at homes

they will know if there is a buyer or a listing

online as their first step in the home-buying

available for purchase.

process. This trend will continue to increase over time. Placing your home online allows the

LOCAL ADVERTISEMENTS: For some homes

home’s exposure to be seen locally, nationally,

advertising locally can be the best way to

and internationally, whether it is on a computer,

generate interest, especially when a home has

tablet, or cell phone platform.

features that are particularly important to the local community.

PROFESSIONAL PRINTED MATERIALS & DIRECT MAIL The power of showcasing your home and its unique features, through professional photography and sophisticated marketing materials, is crucial to setting your home apart from the competition.

Professional promotional materials that feature your home and mailed to your neighbors, potential buyers and other REALTORS®, is one of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home – they already love their community so are your biggest advocates!

Knowing where the potential buyers are locally is powerful – after all 78% of homeowners purchase within a 10 mile radius of their present home.

PLATFORM FOR 24/7 WEB EXPOSURE With nearly 94% of home buyers beginning their search on the Internet, you will want to ensure that your home will receive maximum online exposure. As part of your marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe, through our extensive online partnerships.

REAL ESTATE

REAL ESTATE

SHOWING THE HOME Your home needs to be ‘show ready‘ at all times – this is difficult to balance when you are still living in the home. However, if all the preparation is done up front - unnecessary items removed, space has been created and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy to add around your busy schedule.

From boosting curb appeal, to highlighting focal points, adding ‘lived-in’ vignettes, letting in the light, adding touches of nature, moving your favorite chair out of the way to keep a good flow between rooms, and even adding inviting just baked cookies or scented candles all help in showing the home to its best potential.

MARKET ANALYSIS Our market analysis report is compiled from a system that tracks your showings, all REALTORSÂŽ and buyer feedback as well as our marketing effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations and objectives.

Selling your home is important to you and it is equally important to ensure that its sale potential is maximized - whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure or understanding the potential of multiple buyers.

FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.

Whatever the next step may be, know that your REALTORÂŽ is here to guide you through this final process - to keep in constant communication, track the proceeding, and to keep things on schedule.

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property.

I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Call me before you make any important real estate decisions, you’ll be glad you did.

JANE SMITH | 123.456.7890 | JANESMITH@REC.NET

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Conc ept s Each office is independently owned and operated. CopyrightŠ June 2017